KR20150004958A - Advertisement system and method - Google Patents

Advertisement system and method Download PDF

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Publication number
KR20150004958A
KR20150004958A KR20130077686A KR20130077686A KR20150004958A KR 20150004958 A KR20150004958 A KR 20150004958A KR 20130077686 A KR20130077686 A KR 20130077686A KR 20130077686 A KR20130077686 A KR 20130077686A KR 20150004958 A KR20150004958 A KR 20150004958A
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KR
South Korea
Prior art keywords
advertisement
door
information
store
management server
Prior art date
Application number
KR20130077686A
Other languages
Korean (ko)
Inventor
윤정암
안상용
Original Assignee
주식회사 그리다네트웍스
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 주식회사 그리다네트웍스 filed Critical 주식회사 그리다네트웍스
Priority to KR20130077686A priority Critical patent/KR20150004958A/en
Publication of KR20150004958A publication Critical patent/KR20150004958A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0268—Targeted advertisements at point-of-sale [POS]

Abstract

An advertisement device for outputting an advertisement when the door is opened in a merchandise showcase provided with a door includes a door open detection sensor for detecting opening of the door, an advertisement output unit for outputting an advertisement, And receives the signal from the door opening detection sensor and controls the advertisement output unit so that the advertisement information received from the advertisement management server through the communication network is outputted through the advertisement output unit when the door is opened Lt; / RTI >

Description

{Advertisement system and method}

The present invention relates to a method and system for transmitting and managing advertisement information.

A method of performing auditory or visual advertisement on a merchandise display place such as a refrigerator which is placed in a convenience store, a mart or the like and displays commodities is known.

Korean Utility Model Laid-Open No. 20-2008-0002814 discloses an advertising device for detecting opening of a door provided in a merchandise display room and outputting information on the displayed merchandise.

However, since the above-mentioned and utility model advertisement device simply outputs the advertisement stored in advance for the goods provided in the merchandise display area, it is possible to display an effective advertisement in response to the real-time event that may affect the sale of products such as weather and social issues There is a problem that it can not be exported.

Also, there is a problem that it is difficult to grasp the information about the number of times of the advertisement, the time of the advertisement, and so on.

Korea public utility model 20-2008-0002814

SUMMARY OF THE INVENTION The present invention provides an advertisement system capable of displaying an advertisement in response to opening of a door in a shop window provided with a door and outputting optimal advertisement information according to a real time event such as weather. Also, it is possible to accurately grasp the advertisement execution information by storing the number of times and the time zone of the advertisement performed in the advertisement device of the individual store.

The advertisement device for outputting an advertisement when the door is opened in a merchandise showcase provided with a door according to an embodiment of the present invention includes a door open detection sensor for detecting opening of the door, an advertisement output unit for outputting an advertisement, And a control unit for receiving advertisement information through a communication network and receiving a signal from the door opening detection sensor, and when the door is opened, the advertisement information received from the advertisement management server through the communication network is output through the advertisement output unit And a controller for controlling the advertisement output unit so that the advertisement output unit is displayed.

The controller may transmit advertisement execution information for the performed advertisement according to the opening of the door to the advertisement management server through the communication network.

The advertisement execution information may include information on the number of times of the advertisement and the time zone.

The advertisement management server according to an embodiment of the present invention transmits advertisement information to a plurality of store-specific advertisement devices connected through a communication network and receives and stores advertisement execution information on the advertisements made by the plurality of store-specific advertisement devices .

The advertisement execution information may include information on the number of ads and the time zone corresponding to the opening of the door.

The advertisement management server receives the information on the selling point of the advertisement target for each individual store and determines whether the time interval between the advertisement point of time of the advertisement object and the selling point is equal to or less than a predetermined value based on the received information .

The advertisement system according to the embodiment of the present invention is for outputting an advertisement when the door is opened in a merchandise display room provided with a door and includes a plurality of shops for each store, And an advertisement management server for transmitting advertisement information through a communication network. Each of the advertisement apparatuses according to each of the stores includes a door open detection sensor for detecting the opening of the door, an advertisement output unit for outputting an advertisement, and an advertisement output unit for receiving the advertisement information through a communication network, And a controller for controlling the advertisement output unit so that advertisement information received from the advertisement management server through the communication network is output through the advertisement output unit when the door is opened.

The advertisement management server may receive and store advertisement execution information for an advertisement formed by the plurality of store-specific advertisement devices.

The advertisement execution information may include information on the number of ads and the time zone corresponding to the opening of the door.

Wherein the advertisement management server receives information on a selling point of a product that is an object of advertisement for each individual store, and based on the received information, determines whether the time interval between the advertisement point of time of the advertisement object and the selling point is less than a predetermined value Can be determined and stored.

According to the present invention, since the advertisement information received from the advertisement management server is outputted through the advertisement device installed in each merchandise display shop for each store, an appropriate advertisement can be outputted according to the real time situation.

Also, since the advertisement execution information is transmitted from the advertisement apparatuses for each store to the advertisement management server and stored, it is possible to grasp concrete information about the advertisement execution such as the advertisement collection time and the time zone.

Further, the advertisement management server receives the information on the selling point of the commodity as the advertisement target for each store, judges whether or not the time interval between the advertisement point of time and the selling point of the commodity is less than a predetermined value, If the interval is less than a predetermined value, it is assumed that the product is purchased by being influenced by the advertisement, so that it is possible to obtain information such as the total number of advertisements for each product and the number of actual purchases for the total number of advertisements for each product. Can be grasped quantitatively.

1 is a schematic view of an advertisement system according to an embodiment of the present invention.
FIG. 2 is a view showing a state in which an advertisement apparatus according to an embodiment of the present invention is installed in a merchandise showcase.

Hereinafter, an advertising method and system according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

According to the present invention, the advertisement information to be outputted to the advertisement device 10 provided for each store such as a convenience store or a supermarket is transmitted from the advertisement management server 20.

First, the advertisement device 10 provided for each store includes a door opening detection sensor 11, an advertisement output unit 13, and a controller 15. [ 2, the door open detection sensor 11 is installed in the merchandise display room 100 having the door 110 and is provided with an arbitrary As shown in FIG. The door opening detection sensor 11 senses the door 110 when it is opened and outputs a corresponding signal. For example, the merchandise display space 100 may be any device having a door, such as a refrigerator provided with a door, for displaying merchandise.

The advertisement output unit 13 outputs an advertisement, and can output one or more of, for example, a visual advertisement and an audible advertisement. For example, the advertisement output unit 13 may include a display for outputting a visual advertisement and a speaker capable of outputting an audible advertisement. The advertisement output unit 13 may be installed at an appropriate position of the merchandise showcase 100, as illustrated in the figure by way of example.

The controller 15 is formed so as to receive the overlay information through the communication network 40. For example, the controller 15 may include a communication module capable of transmitting and receiving data through wireless communication. The controller 15 receives the signal from the door open detection sensor 11 and displays the advertisement information received from the advertisement management server 20 through the communication network 40 in the advertisement output unit 13 via the Internet. The controller 15 may include a communication module, various processors, memories, and other related hardware and software for controlling the transmission and reception of data through the communication network 4 and the operation of the advertisement output unit 13.

The advertisement management server 20 transmits the advertisement information stored in the database 30 to the controller 15 through the communication network 40. [

According to the embodiment of the present invention, the advertisement output unit 13 installed in the merchandise shelf 100 of each store does not uniformly output the advertisement information stored in advance, but the advertising information transmitted in real time through the communication network 40 So that it is possible to output appropriate advertisement information. For example, when the advertisement management server 20 transmits an advertisement suitable for a real-time situation to the controller 15 of the advertisement device 10 of each store through the communication network 40, for example, The server 20 outputs the ice cream advertisement, and if it is raining, the advertisement information corresponding to the real-time situation can be outputted such as the advertisement of the drink which can drink warmly.

On the other hand, the advertisement management server 20 can receive and store the advertisement performance information on the advertisement received from the advertisement device 10 for each store. For example, the advertisement execution information may include information on the number of times of advertisement and the time zone corresponding to the opening of the door. For this, the controller 15 may transmit the information on the number of times the individual advertisement was made and the time zone to the advertisement management server 20 through the communication network 40. Through these data, it is possible to grasp the accurate information on the number of times and the number of times the individual advertisement was performed and the time zone in which the advertisement was performed by each store or region.

Further, the advertisement management server 20 receives the information on the selling point of the product, which is the target of the advertisement for each individual store, and calculates the time interval between the advertisement point of time and the selling point of the advertisement target product based on the information on the received selling point Is less than or equal to a preset value. For example, the predetermined value may be a time interval at which the consumer can judge that the advertisement is the product to be advertised by the effect of the advertisement, and the time required for the consumer to select the product at the store, The time required to calculate the product, and the like. For example, the predetermined value may be 3 minutes or 5 minutes. At this time, the advertisement management server 20 may directly receive the information on the selling point of the advertisement target product from the advertisement device 10 according to each store, or receive the information on the selling point of the goods from the advertisement device 10 according to the individual store Or from a separate store management server managed by the store management server. In this case, if the time interval between the commodity advertisement time and the commodity sales time is equal to or less than a preset value, it can be estimated that the commodity is purchased by being influenced by the corresponding advertisement. It is possible to obtain information such as the actual purchase amount of the product with respect to the total advertisement number per product, and thus the effect of the advertisement can be grasped quantitatively.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments, Of the right.

10: Advertising device by store
11: Door open sensor
13: Ad output unit
15: Controller
20: Ad management server
30: Database
40: Network

Claims (10)

An advertisement device for outputting an advertisement when a door is opened in a merchandise showcase provided with a door,
A door opening detection sensor for detecting opening of the door,
An advertisement output unit for outputting an advertisement, and
And receives advertisement information through a communication network and receives a signal from the door opening detection sensor so that advertisement information received from the advertisement management server through the communication network is outputted through the advertisement output unit when the door is opened And a controller for controlling the advertisement output unit. The method of claim 1,
Wherein the controller transmits advertisement execution information for an advertisement performed when the door is opened to the advertisement management server through the communication network. 3. The method of claim 2,
Wherein the advertisement execution information includes information on the number of times of the advertisement and the time zone of the advertisement. Advertisement information is transmitted to a plurality of store-specific advertisement devices connected through a communication network,
Wherein the advertisement management server receives and stores advertisement execution information for an advertisement made up of the plurality of store-specific advertisement devices. 5. The method of claim 4,
Wherein the advertisement execution information includes information about an advertisement count and a time zone corresponding to the opening of the door. The method of claim 5,
Receiving information on a selling point of a product targeted for an advertisement for each individual store,
And determines whether the time interval between the advertisement time point of the advertisement object and the sale time point is equal to or less than a predetermined value based on the received information. An advertisement system for outputting an advertisement when a door is opened in a merchandise showcase provided with a door,
A plurality of store-specific advertisement devices provided for each store, and
And an advertisement management server for transmitting the advertisement information through the communication network to the advertisement device for each store,
Each of the store-specific advertisement devices
A door opening detection sensor for detecting opening of the door,
An advertisement output unit for outputting an advertisement, and
And a display unit configured to receive the advertisement information through a communication network and receive the door opening detection sensor to display advertisement information received from the advertisement management server through the communication network when the door is opened through the advertisement output unit, And a controller for controlling the output unit. 8. The method of claim 7,
Wherein the advertisement management server receives and stores advertisement execution information for an advertisement formed by the plurality of store-specific advertisement devices. 9. The method of claim 8,
Wherein the advertisement execution information includes information on an advertisement count and a time zone corresponding to the opening of the door. The method of claim 9,
Wherein the advertisement management server receives information on a selling point of a product that is an object of advertisement for each individual store, and based on the received information, determines whether the time interval between the advertisement point of time of the advertisement object and the selling point is less than a predetermined value And stores the advertisement information.
KR20130077686A 2013-07-03 2013-07-03 Advertisement system and method KR20150004958A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR20130077686A KR20150004958A (en) 2013-07-03 2013-07-03 Advertisement system and method

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR20130077686A KR20150004958A (en) 2013-07-03 2013-07-03 Advertisement system and method

Publications (1)

Publication Number Publication Date
KR20150004958A true KR20150004958A (en) 2015-01-14

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Family Applications (1)

Application Number Title Priority Date Filing Date
KR20130077686A KR20150004958A (en) 2013-07-03 2013-07-03 Advertisement system and method

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KR (1) KR20150004958A (en)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101894193B1 (en) * 2017-07-28 2018-08-31 송홍준 Transfomer housing constructed advertisement device

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101894193B1 (en) * 2017-07-28 2018-08-31 송홍준 Transfomer housing constructed advertisement device

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