JP7340885B1 - Digital display promotion system - Google Patents

Abstract

[Problem] Digital display promotion that contributes to product sales promotion by displaying temperature information, etc. in refrigerated showcases in which products for sale are displayed to shoppers visiting the store. provide the system. [Solution] A system in which a plurality of showcases 5, a plurality of digital display monitor devices 4, and a server device 2 arranged in a store department are connected via a network 9, and the showcase The installed digital temperature detection device constantly detects the temperature inside the showcase and sends the detected showcase temperature information to the server device. The server device outputs showcase temperature information to the digital display monitor device. The digital display monitor device displays temperature information in a temperature display column for each showcase, which is displayed on the monitor screen using color information that identifies products displayed and sold in the showcase related to the showcase temperature information. [Selection diagram] Figure 1

Description

This invention can be applied to supermarkets, shopping malls, specialty stores, convenience stores, home centers, large-scale DIY (Do It Yourself) stores that sell do-it-yourself products and household goods, furniture stores, electronics stores, drug stores, department stores, etc. In such stores, temperature information in refrigerated showcases, frozen showcases, etc. where products for sale are displayed, etc., is provided to shoppers who visit the store for the purpose of shopping, etc. The present invention relates to a digital display promotion system, which is a system that displays products and contributes to sales promotion, etc. of the products.

Temperature information of showcases, etc. where products sold at the store are displayed is provided to shoppers visiting the store for the purpose of shopping, etc. Various proposals have been made in the past regarding systems for displaying information to shoppers, etc.

For example, the applicant of the present application has also proposed a "digital internal temperature management system for electrical equipment for storing, storing, and preserving products" (Patent Document 1).

In this system, a camera photographs the temperature information display means (monitor), and the information is transmitted to the central control room and used to manage the temperature of each showcase. The temperature information detected by the detection means is displayed on a temperature information display means (monitor) placed at a predetermined position of a specific showcase among the plurality of showcases.

Patent No. 6661137

This invention can be applied to supermarkets, shopping malls, specialty stores, convenience stores, home centers, large-scale DIY (Do It Yourself) stores that sell do-it-yourself products and household goods, furniture stores, electronics stores, drug stores, department stores, etc. In such stores, temperature information in refrigerated showcases, frozen showcases, etc. where products for sale are displayed, etc., is provided to shoppers who visit the store for the purpose of shopping, etc. The purpose of this project is to propose a system that contributes to the sales promotion of the above-mentioned products by displaying them.

In order to achieve the above object, the present inventor proposes the present invention (a digital display promotion system). The background and one aspect of the characteristics of the digital display promotion system according to the present invention will be explained.

In the present invention, showcases refer to supermarkets, shopping malls, specialty stores, convenience stores, home centers, large-scale stores that sell do-it-yourself products and household goods called DIY (Do It Yourself), furniture stores, and electrical appliance stores. Stores such as stores, drug stores, department stores, etc. include various fixtures and equipment on which products are displayed for the purpose of product sales, etc., and these fixtures, etc. are equipped with temperature detection devices. This includes all fixtures and equipment that may be temperature controlled.

1. Characteristics 1-(1) of the digital display promotion system (hereinafter sometimes referred to as "display promotion" or "the system")
Temperature display system for refrigerated showcases, frozen showcases, refrigerators, and freezers using display promotions

a.
Regarding sales of various products, due to the development of digital system IoT and AI, there is a trend toward online shopping, TV shopping, and individual delivery of each product. is requested.

Physical stores in commercial facilities, such as supermarkets, shopping malls, specialty stores, convenience stores, home centers, large-scale DIY (Do It Yourself) stores that sell do-it-yourself supplies and household goods, furniture stores, and electronics stores. , drugstores, department stores, etc., as well as actual sales and deliveries such as dining, take-out, etc., are required to take into account the characteristics of the product.

For example, product preservation temperature, which directly affects food product quality, is required to be taken into account as a factor in product freshness and deterioration.

stomach.
For example, refrigerated showcases, frozen showcases, refrigerators, and freezers in commercial facilities constantly detect the temperature inside the case and the inside of the store, and the coolers refrigerate and freeze each product in a predetermined temperature range. Temperature values are constantly displayed on the front of the aisle side of the showcase for customers visiting the store.

cormorant.
Temperature range settings for refrigerated products include, for example, 0°C for fresh fish and meat, 3 to 5°C for dairy products and prepared foods, 7°C for vegetables and fruits, 3 to 5°C for milk drinks, and 5 to 8°C for beverages. ℃, etc., frozen-related ice cream -28 to -26℃, ice -18 to -20℃, frozen meat/frozen fresh fish -18℃ or less, etc.

Refrigerated showcases, frozen showcases, refrigerators, and freezers operate based on the above-determined temperature range, and the refrigerator detects the temperature inside the showcase and operates according to the provisions of related laws and regulations such as the Food Sanitation Act. Accordingly, store personnel go around the showcases and refrigerators/freezers one by one, checking the thermometers installed in the showcases and refrigerators/freezers, for example, 3 to 5 times a day. In reality, store personnel record and stamp the temperature measurement results on a separate card, for example, to ensure the quality of each product.

With the declining birthrate and aging population, human power resources are recognized as a structural problem in society, and the human resources related to the above are considerably needed, and it is economically difficult to secure human resources for society, companies, and stores. This is a huge burden and seems to be an issue that needs to be resolved as soon as possible.

In addition, computer AI functions and IoT systems using networks for each showcase, product type, corner, and floor are still insufficient, and for the development and expansion of Japan's economy and social structure, for example, store Applicable cases of product preservation in display showcases and temperature control to maintain quality. , temperature records of refrigerators and freezers, computer AI function, each case, product type, corner, and floor are recorded using the network's IoT system and images are displayed to customers for sales promotion of the corresponding display case and sales corner. There seems to be an urgent need for display devices such as PC monitors and tablets that provide voice guidance.

workman.
Customers visiting the store must stop and visually check the current temperature range of the display cases in the sales floor, refrigerators and freezers, and store staff to recognize the temperature value on the card paper that records the temperature for the day. Stores require a lot of effort and work, and customers who visit the store can detect the temperature of each product in each showcase, and this can be recognized either visually on a display device such as a PC monitor or tablet in the showcase, or by an employee writing it down. You can recognize it by looking at the temperature value on the card, but the length of the visitor side of the showcase is approximately 1.8 m, 2.4 m, and 3 m, for example, 6 shaku, 8 shaku, 10 shaku, and 12 shaku. , is approximately 3.6 meters long, and is not likely to be obvious from the customer's point of view.

O.
For example, a showcase or display case is long and installed facing an aisle, and the product name is installed on a small display signboard in the aisle for each product type or product, or at the top of the showcase. Customers who visit the store visually inspect the products in the showcase as they move around, and when they recognize and purchase the product, they can also identify the promotional product that the store or manufacturer wants to sell by, for example, the end corner of the case, or the same product. It is placed on a display table, etc. above or in front of the showcase of the applicable product, and displayed on a display device such as a small PC monitor or tablet for the applicable product to promote sales to customers visiting the store. For a limited period, we also sell fruits and vegetables, fresh fish, meat, dairy, dairy products, beverages, ice cream, ice, liquor, bakery, delicatessen dishes, Japanese side dishes, Western side dishes, groceries, clothing, daily necessities, furniture, DIY, etc. The promotion of the attractiveness, freshness, quality, price, popularity, best-selling products, etc. of the products displayed in the relevant sales corner and display case, as well as local events that take advantage of the characteristics of the store, and the establishment of the relevant company/store by period. It features sales promotions such as festivals, weekly specials, hourly specials, etc., and a means of clearly displaying the differentiation from competitors' stores, and is a functional means of increasing the purchasing desire of customers visiting the store. Features.

mosquito.
For example, the display promotion can display the temperature values of the above-mentioned showcases of foodstuffs, fresh fish, meat, fruits and vegetables in real time and at preset times such as 9:00, 12:00, 15:00, 18:00, 21:00, etc. The detected temperature of the relevant showcase during each time period and the display of the detected temperature can be displayed, for example, by type display of the same showcase for fruits and vegetables, or by setting it up arbitrarily in consultation with customers. Display devices such as PC monitors and tablets installed on the top display the corresponding showcases of the sales floor or the corresponding layout, such as red for meat, green for fruits and vegetables, blue for fresh fish, ivory for dairy products, orange for delicatessen, and ice cream. By displaying colors that match the products, such as white for ice and beige for bakery products, customers can clearly identify and recognize the location of the product type at a glance, increasing the number of customers visiting the store. . In addition, the showcase temperature information of each showcase at each of the above-mentioned predetermined times in the past day, such as the previous day, the day before the previous day, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, etc. The average showcase temperature information for each case averaged over the past day, such as 2 days ago, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, 1 month ago, etc., is also displayed. Past temperature history information of the showcase is also displayed and output.

tree.
The display promotion can display the temperature values of the showcases of foodstuffs, fresh fish, meat, fruits and vegetables in real time and at preset times such as 9:00, 12:00, 15:00, 18:00, etc. The temperature value detected at 21:00 and the number of times during the time period are usually 3 to 4 times, etc., and can be set in consultation with the customer. For example, if you set the display to be displayed at 9:00, 12:00, 15:00, 18:00, etc., the recorded temperature at 9:00, 12:00, 15:00, 18:00 will be displayed in parallel with the current real-time detected temperature. can. In addition, the showcase temperature information of each showcase at each of the above-mentioned predetermined times in the past day, such as the previous day, the day before the previous day, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, etc. The average showcase temperature information for each case averaged over the past day, such as 2 days ago, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, 1 month ago, etc., is also displayed. Past temperature history information of the showcase is also displayed and output.

nine.
The display style displays the recorded temperature at 9:00, 12:00, 15:00, and 18:00, along with the current real-time information of the showcase, refrigerator, and freezer, allowing customers and store personnel to check the temperature of the refrigerator in the relevant case. This is a feature that allows you to judge whether or not the trend of freezing temperature is maintaining the product's set temperature normally. In addition, the showcase temperature information of each showcase at each of the above-mentioned predetermined times in the past day, such as the previous day, the day before the previous day, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, etc. The average showcase temperature information for each case averaged over the past day, such as 2 days ago, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, 1 month ago, etc., is also displayed. Past temperature history information of the showcase is also displayed and output.

K.
For example, the display device such as a PC monitor or tablet of the system may record the temperature at the predetermined times of 9:00, 12:00, 15:00, and 18:00, and for the predetermined 5 to 10 minutes at 9:00. , 12:00, 15:00, and 18:00 are displayed so that customers and store personnel can visually confirm the temperature.The system also displays the detected temperature at the current time. In addition, the showcase temperature information of each showcase at each of the above-mentioned predetermined times on past days, such as the previous day, the day before the previous day, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, and 1 month ago, etc. The average showcase temperature information for each case averaged over the past day, such as the previous day, the day before the previous day, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, etc., is also displayed. Past temperature history information of the showcase is also displayed and output.

Ko.
For display promotion, we record the detected temperature of each refrigerated/freezer showcase, refrigerator/freezer unit, and discuss with the customer how to display the showcases, such as wall row cases, island cases, etc., which are closely related. For example, customers can visually identify about 1 to 8 books, one direction of the case is the vertical Y direction, the horizontal X direction, and each island case can be clearly identified by the customer. A display device such as a PC monitor or tablet is installed in each unit. For example, the layout of the corresponding corner and case is displayed on the display device such as a PC monitor or tablet, and the color of each product is displayed depending on the product displayed in the case. This system allows customers to clearly identify customers at a glance, increasing convenience for customers and increasing sales.

sa.
The system's display devices, such as PC monitors and tablets, clarify the display length and location of the same product type and item volume zone displayed in the showcase, thereby increasing the purchasing motivation of customers visiting the store. It is characterized by a function that increases

C.
The system records the temperature values of the showcases of foodstuffs, fresh fish, meat, fruits and vegetables in real time and at preset times such as 9:00, 12:00, 15:00, 18:00, 21:00, etc. The real temperature of the relevant showcase detected in each time period and the display of the real temperature can be displayed, for example, by type display in the same showcase for fruits and vegetables, or by setting it up arbitrarily in consultation with customers. Display devices such as PC monitors and tablets placed above the relevant showcases will be displayed on display devices such as red for meat, green for fruits and vegetables, and blue for fresh fish in the relevant showcases in the sales floor or in the relevant layout. By displaying colors that match the products, such as ivory for dairy products, orange for delicatessen items, white for ice cream and ice cream, and beige for bakery products, customers can easily recognize and identify the location of the product type at a glance. This is a characteristic that increases the flow line turnover rate of customers visiting the store. In addition, the showcase temperature information of each showcase at each of the above-mentioned predetermined times on past days, such as the previous day, the day before the previous day, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, and 1 month ago, etc. , the previous day, the day before the previous day, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, 1 month ago, etc., and the average showcase temperature information for each case averaged over the past day. The past temperature history information of the showcase is also displayed and output. In addition, the showcase temperature information of each showcase at each of the above-mentioned predetermined times in the past day, such as the previous day, the day before the previous day, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, etc. The average showcase temperature information for each case averaged over the past day, such as 2 days ago, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, 1 month ago, etc., is also displayed. Past temperature history information of the showcase is also displayed and output.

vinegar.
Display devices such as PC monitors and tablets of the system should be set according to the relevant laws and regulations or predetermined times such as 9:00, 12:00, 15:00, 18:00, etc., or the temperature values of refrigerated/frozen showcases, refrigerators, and freezers. Enter and memorize the current day, previous day...this week, 1 week, 2-4 weeks, 1 month...3 months, 6 months, 1 year, etc., and recall the selected date, time, and minute. The invention is characterized by a determining means and a display means. In addition, the showcase temperature information of each showcase at each of the above-mentioned predetermined times on past days, such as the previous day, the day before the previous day, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, and 1 month ago, etc. , the previous day, the day before the previous day, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, 1 month ago, etc., and the average showcase temperature information for each case averaged over the past day. The past temperature history information of the showcase is also displayed and output.

1-(2)
C.
Display promotions include videos of introductions and commercial demonstration sales of products that the company does business with, such as products from manufacturers, fruits and vegetables, fresh fish, meat, and in-store products manufactured in stores. At a volume that does not interfere with the type, and according to a program preset by the store or company, the sales floor can be adjusted to the sales area or layout of the applicable product by time, date, day of the week, and showcase or display corner of each product type. It has the characteristic of being able to guide and display information to customers, and can also be used to select the appropriate corner of the product section or display case according to customer trends, and change preset programs in real time, such as when a large number of customers are visiting the store. , special sales promotion programs, etc. can be displayed on display devices such as PC monitors, tablets, etc., or images and audio can be broadcast directly from microphones by store personnel on the displays of PC monitors, tablets, etc. in the corresponding sales corners and display cases. Some devices feature display functions.

So.
As mentioned above, whether there are many customers visiting a particular sales corner or not can be determined by checking the food aisles, for example, which are installed on the ceiling, walls, and the top of the cases, of each sales corner, and which are advertised on TV. In order to introduce and guide customers, for example, the system calculates the number and density of customers moving between the food aisles, which are 3m wide and 20m long. An image of a human body is captured by a digital camera installed 3 to 5 times per second, and the number of visitors to the store is calculated in 10 minutes, for example, in an area of 60 ^m2 with a width of 3 m and a length of 20 m. It is characterized by a means of inputting and adding up images and determining that there are usually 1 to 2 people, and if there are 4 to 6 people, it is determined that there are customers, and the detected temperature of the relevant showcase is displayed. , is characterized by a functional means that displays images and audio on a display device such as a PC monitor or tablet in real time, promoting product promotions, product descriptions, bargain prices, demonstration sales, etc. of the products in the corresponding showcase. shall be.

Ta.
This system is a system that calculates and determines the number of customers visiting the store, and sends audio and images to the PCs, tablets, and smartphones of related parties to notify them that customers are gathering, and allows those involved to directly expand sales guidance to customers. It is.

blood.
This system displays the temperature at predetermined times such as 9:00, 12:00, 15:00, and 18:00, and also displays the company's focus products, best-selling products, and sold-out products with short expiration dates at predetermined times. , is a system that can automatically and timely guide you with images and sounds about products that are sold out on the same day, products with customer return services, or commercials of manufacturer's products in the relevant showcase. If the number of customers visiting the store increases, the system is characterized by a determination means that displays images and audio of the above-mentioned product information or commercials in real time. In addition, it is characterized by a determination means that displays the temperature at predetermined times in the store, such as 9:00, 12:00, 15:00, and around 18 hours, depending on the temperature of the product, and displays the product or commercial, etc., excluding those times. It features a display means such as a display, and the image and audio functions can be set freely, for example, the volume of the audio function can be adjusted, and the audio can also be excluded. In addition, the showcase temperature information of each showcase at each of the above-mentioned predetermined times on past days, such as the previous day, the day before the previous day, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, and 1 month ago, etc. , the previous day, the day before the previous day, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, 1 month ago, etc., and the average showcase temperature information for each case averaged over the past day. The past temperature history information of the showcase is also displayed and output.

tsu.
In addition, the stem is characterized by a means for calculating and determining the number of customers visiting the store by analyzing digital camera images, for example, detecting and inputting images 3 to 5 times per second, and if the number of customers in the corresponding corner increases. It is characterized by a function that transmits audio and images to the PC, tablet, or smartphone of the person concerned, and allows the person concerned to directly guide the sale in advance by voice and image remotely from the display device such as the relevant PC monitor or tablet. It is a system that can.

Te.
The functions of this system include various sales floors, corners, display cases, etc. of the stores, terminal buildings other than commercial facilities, ferries, trains, airplanes, factories, hotels, theaters, outdoor stadiums, events, halls, universities, office apartments, etc. It is a system that provides visual and audio guidance for products or guidance installed on the floor, corner, or location using a display device such as a PC monitor or tablet, corresponding to each building purpose, and can be used in a wide range of areas and is economical. The benefits seem to be great.

1-(3)
Display promotions include grocery items other than those listed above, clothing, consumables/daily goods, DIY, stationery, school supplies, take-out products, various product information, travel products, hotels/inns, cashier facilities, buildings, stadiums, and events. It can be widely used for guidance on flow line rankings in halls, etc., and is thought to have great economic effects through sales promotion, customer service, and labor savings.

2. Structure of Display Promotion In the case of a store supermarket, the structure of display promotion can be, for example, as follows.

(1) Meat and meat corner refrigerated/frozen showcase refrigerated temperature For example, refrigerated 0 degrees, frozen -18 degrees set temperature Detection temperature Outside the set time, the detected temperature and meat will be displayed on the display, PC, etc. in the meat corner.Refrigerated/frozen cases, for example, 1 to n units such as 14 pieces of 8 shaku, and the number of display devices such as PC monitors and tablets is optional. Images and audio to promote sales of meat can be displayed on a regular basis or as the number of customers increases. Commercials promoting meat products such as manufacturers and producers can also be displayed using images and audio.Clothing, Furniture, DIY, drugs, home appliances, and event information.

(2) Fresh fish, refrigerated/frozen showcase in the fresh fish corner Refrigerated temperature For example, refrigerated 0 degrees, frozen -18 degrees Set temperature Detected temperature Outside the set time, the detected temperature and fresh fish will be displayed on the fresh fish corner display, PC, etc. Refrigerated/frozen cases, for example, 1 to n units such as 10 pieces of 8 shaku, and the number of display devices such as PC monitors and tablets is optional. Images and audio to promote the sale of fresh fish can be displayed on a regular basis or as needed when the number of customers increases. Commercials promoting manufacturers and producers of fresh fish products can also be displayed using images and audio.Clothing, Furniture, DIY, drugs, home appliances, etc. and event information.

(3) Refrigerated showcase in fruit and vegetable corner Refrigeration temperature For example, 7 degrees set temperature Detection temperature For example, at preset times of 9:00, 12:00, 15:00, and 18:00, and outside of the preset times, the detection detection temperature Displayed on displays/PCs in the fruit and vegetable corner Refrigerated cases, for example, 1 to n units such as 12 pieces of 8 shaku, and any number of display devices such as PC monitors/tablets etc. Regular or large number of customers visiting the store If so, you can display images and audio to promote the sales of fruits and vegetables as needed. Commercials for advertising manufacturers and producers of fruits and vegetables and fruit products can also be displayed and guided by images and audio. Clothing, furniture, DIY, drugs, etc. Home appliances, event information, etc.

(4) Refrigerated/heated showcase in side dish and delicatessen corner Refrigerated temperature For example, set 5 degrees for refrigerator and room temperature for heated Detection temperature For example, preset times of 9:00, 12:00, 15:00, 18:00, Outside of the preset time, the detected temperature will be displayed on display devices such as PC monitors and tablets in the prepared food and delicatessen corner.Refrigerated cases, for example, 1 to n units, such as 20 pieces of 8 shaku, and the number of displays, PCs, etc. can be set arbitrarily. Yes Images and audio to promote sales of prepared foods can be displayed on a regular basis or as the number of customers increases. Commercials promoting manufacturers and producers of prepared foods can also be displayed using images and audio.Clothing, furniture. , DIY, drugs, home appliances, etc. and event information.

(5) Refrigerated/frozen showcase in daily and daily corner Refrigerated temperature For example, 5 degrees for refrigerator, -18 degrees for frozen Detection temperature For example, at preset times of 9:00, 12:00, 15:00, 18:00 Outside the set time, the detected temperature will be displayed on the daily and daily corner displays, PCs, etc. Refrigerated/frozen cases, for example, 1 to n units such as 26 8-shaku bottles, and the number of display devices such as PC monitors and tablets is optional. Images and audio to promote sales of daily delivery products can be displayed on a regular basis or as the number of customers increases. Commercials promoting manufacturers and producers of daily delivery products can also be displayed using images and audio. Clothing, furniture, DIY, drugs, home appliances, and event information.

(6) Ice cream, frozen showcase in the ice cream corner Freezing temperature For example, frozen -2-2-chome 26 degrees set temperature Detection temperature For example, outside of preset times such as 9:00, 12:00, 15:00, and 18:00, detection is detected. Temperature and ice cream will be displayed on the ice cream corner display/PC, etc. Refrigerated case, for example, 1 to n units such as 20 pieces of 8 shaku, and the number of display devices such as PC monitors/tablets can be set as desired.Regularly or when visiting the store As the number of customers increases, images and audio to promote ice cream sales can be displayed and guided as needed. Commercials promoting ice cream product manufacturers, producers, etc. can also be displayed and guided through images and audio.Clothing, furniture, DIY, drugs. , home appliances, event information, etc. Grocery other than refrigerated/frozen products, bakery or clothing consumables/daily goods, DIY, furniture, home appliances, takeout products, travel, hotel/inn products, event halls, information on building areas, etc. Display on displays/PCs, etc. in the relevant display cases, various information centers, events, and buildings.The number of displays/PCs, etc. may be 1 to n as appropriate, and the number of display devices such as PC monitors/tablets can be arbitrarily determined.Regularly Or, if the number of customers increases, images and audio to promote product sales can be displayed and guided.Commercials promoting the manufacturer, producer, organizer, etc. of the product can also be displayed and guided through images and audio.Clothing, furniture, DIY, drugs, home appliances, etc. and event information stores Digital display/promotion system Wi-Fi
Headquarters, headquarters, server manufacturers, producers, trading companies, wholesalers, buildings, event managers, etc.

3.
This system uses AI to widely disseminate information, services, sales promotions, commercials, etc. about the products, buildings, events, etc. mentioned above to stores, visitors, etc. in the relevant areas, buildings, facilities, etc. in real time. It is characterized by artificial intelligence, a means for determining public information covering areas and spaces, and a control means for controlling.

The present invention for achieving the above object can be exemplified as follows.
[1]
Multiple showcases, each equipped with a digital temperature detection device, are placed in the store's sales floor.
a plurality of digital display monitor devices arranged at predetermined positions in the store department;
The server device is connected via a network so that information can be exchanged,
The digital temperature detection device installed in each of the plurality of showcases constantly detects the temperature inside the showcase, and always sends showcase temperature information, which is information about the detected showcase temperature, to the server. Performs processing to output and send to the device,
The server device includes:
Among the plurality of digital display monitor devices, for one digital display monitor device on which the showcase temperature information of the showcase is to be displayed/output, the display/output is performed on the one digital display monitor device. comprising showcase temperature information sending means for always outputting the showcase temperature information of the showcase to be output;
The digital display monitor device includes:
The acquired showcase temperature information is displayed in the temperature display field of each showcase displayed with color information that identifies the products displayed and sold in the showcase related to the acquired showcase temperature information. A digital display promotion system comprising showcase temperature information display output means to be displayed on a monitor screen in a display monitor device.

[2]
The showcase temperature information sending means outputs the showcase temperature information of the showcase at a predetermined time as specific time showcase temperature information to the digital display monitor device together with information identifying the showcase. further perform the processing to
The showcase temperature information display output means, when acquiring the specific time showcase temperature information, displays a display identifying the showcase related to the acquired specific time showcase temperature information, as well as displaying the acquired specific time showcase temperature information. The digital display promotion system according to [1], further performing a process of displaying temperature information on the monitor screen of the digital display monitor device.

[3]
The showcase temperature information sending means transmits to the server a specific time showcase temperature information output request requesting output of specific time showcase temperature information that is the showcase temperature information of the showcase at a predetermined time. When the device receives, the identification of the showcase specified in the specific time showcase temperature information output request is sent to the digital display monitor device specified in the specific time showcase temperature information output request. further performing a process of outputting time showcase temperature information;
The showcase temperature information display output means, when acquiring the specific time showcase temperature information, displays a display identifying the showcase related to the acquired specific time showcase temperature information, as well as displaying the acquired specific time showcase temperature information. The digital display promotion system according to [1], further performing a process of displaying temperature information on the monitor screen of the digital display monitor device.

[4]
The specific time showcase temperature information sent by the showcase temperature information sending means is historical information of the specific time showcase temperature information at the predetermined time in the past of the showcase,
When the history information is acquired, the showcase temperature information display output means displays the acquired history information on a monitor screen of the digital display monitor device along with a display that identifies the showcase related to the acquired history information. The digital display promotion system of [2] or [3] further performs the process of displaying on the screen.

[5]
The showcase temperature information display output means includes:
Displaying the showcase temperature information displayed in a temperature display column for each showcase displayed in color information for identifying products displayed and sold in the showcase related to the acquired showcase temperature information;
Displaying information on the placement position of the showcase in the store department, where the placement position of the showcase in the store department is displayed by the color information that is the same color as the color information that identifies the products displayed and sold in the showcase. The digital display promotion system according to [1], wherein and are displayed in parallel on the monitor screen of the digital display monitor device.

[6]
The showcase temperature information display output means, when acquiring the specific time showcase temperature information,
Displaying the specific time showcase temperature information displayed together with a display identifying the showcase related to the acquired specific time showcase temperature information;
displaying positional information of the showcase in the store department in a display format that allows identification of the showcase in which the specific time showcase temperature information is displayed among the showcases in the store department; The digital display promotion system according to [2] or [3], which is displayed in parallel on the monitor screen of a display monitor device.

[7]
The showcase temperature information display output means, when acquiring the history information,
Displaying the history information displayed together with a display identifying the showcase related to the acquired history information;
and displaying position information of the showcase in the store department in a display format that allows identification of the showcase in which the history information is displayed among the showcases in the store department, on the digital display monitor device. The digital display promotion system according to [4], which is displayed in parallel on the monitor screen.

[8]
The store further includes an in-store digital camera device that constantly photographs the state of the store department where each of the showcases is arranged and sends it to the server device,
The server device includes:
Based on the image information of the store department where each showcase in the store is located, which is constantly obtained from the in-store digital camera device, the number of shoppers who were in the store department within a predetermined time. a store congestion situation determination means that compares the threshold value recorded in the store congestion threshold information storage unit and set for the store department;
The advertisement is displayed on the products displayed in the showcase of the store sales area that has been determined to have a threshold level for displaying/outputting the advertising information stored in the advertising information storage unit through the processing by the sales area congestion situation determining means. In order to display/output the advertising information stored in the information storage unit on the digital display monitor device, the advertising information is used to display and output the advertising information along with information that specifies the product to be advertised using the advertising information and the position of the showcase in which the product is displayed. , further comprising advertising information sending means for sending out to the digital display monitor device,
The digital display monitor device includes:
An advertisement that displays the advertisement information on the monitor screen together with a display that identifies the product related to the advertisement information and the showcase in which the product is displayed, when the advertisement information is acquired from the server device. The digital display promotion system according to any one of [1] to [7], further comprising information display/output means.

[9]
The advertising information display/output means, when acquiring the advertising information from the server device,
a display in which the advertisement information is displayed together with a display identifying the product related to the advertisement information and the showcase in which the product is displayed;
and displaying the location information of the showcase in the store department in a display format that allows identification of the showcase in which the advertising information is displayed among the showcases in the store department, on the digital display monitor device. The digital display promotion system according to [8], which is displayed in parallel on the monitor screen.

[10]
If audio information is attached to the advertising information acquired from the server device, the digital display monitor device outputs the audio information together with the advertising information when the advertising information display/output means displays and outputs the advertising information. The digital display promotion system according to [8] or [9], further comprising audio information output means.

[11]
One or more digital signage units installed inside the store and/or outside the store are connected to the network so as to be able to exchange information;
The advertising information sending means transmits the predetermined information stored in the advertising information storage unit to the predetermined digital signage at a predetermined time during business hours of the store. Sending advertising information to the digital signage via the network,
The digital display promotion system according to any one of [8] to [10], wherein the digital signage displays and outputs the acquired advertising information.

[12]
The advertising information sending means sends the advertisement to the digital display monitor device and/or the digital signage specified by the advertising information sending request information when the server device acquires the advertising information sending request information. The digital display promotion system according to [11], which sends out the advertising information specified by information sending request information via the network.

According to this invention, supermarkets, shopping malls, specialty stores, convenience stores, home centers, large-scale stores selling do-it-yourself goods and household goods called DIY (Do It Yourself), furniture stores, electronics stores, drug stores, Shoppers visiting the store for the purpose of shopping, etc., can obtain information such as temperature information in refrigerated showcases, frozen showcases, etc. where products for sale are displayed in stores such as department stores, etc. It is possible to provide a digital display promotion system, which is a system that contributes to the sales promotion, etc. of the products by displaying them on the products.

1 is a diagram illustrating an example of a schematic configuration of a digital display promotion system according to an embodiment of the present invention. FIG. 1 is a block diagram showing an example of the functions of a server device that constitutes a digital display promotion system according to an embodiment of the present invention. FIG. 1 is a block diagram showing an example of the functions of a digital display monitor device that constitutes a digital display promotion system according to an embodiment of the present invention. FIG. 1 is a block diagram showing an example of the functions of a showcase that constitutes a digital display promotion system according to an embodiment of the present invention. FIG. 2 is a diagram showing an example of temperature information displayed on a digital display monitor device in a digital display promotion system according to an embodiment of the present invention. FIG. 2 is a diagram showing an example of advertisement information displayed on a digital display monitor device in a digital display promotion system according to an embodiment of the present invention. FIG. 7 is a diagram showing another example of temperature information displayed on the digital display monitor device in the digital display promotion system according to an embodiment of the present invention. FIG. 4 is a diagram showing another example of advertising information displayed on a digital display monitor device in the digital display promotion system according to an embodiment of the present invention. FIG. 7 is a diagram showing another example of temperature information displayed on the digital display monitor device in the digital display promotion system according to an embodiment of the present invention. FIG. 7 is a diagram showing another example of temperature information displayed on the digital display monitor device in the digital display promotion system according to an embodiment of the present invention. FIG. 7 is a diagram showing another example of temperature information displayed on the digital display monitor device in the digital display promotion system according to an embodiment of the present invention. FIG. 7 is a diagram showing another example of temperature information displayed on the digital display monitor device in the digital display promotion system according to an embodiment of the present invention. FIG. 7 is a diagram showing another example of temperature information displayed on the digital display monitor device in the digital display promotion system according to an embodiment of the present invention. FIG. 1 is a diagram illustrating an example of the arrangement of a showcase, a digital display monitor device, and an in-store digital camera device in a store where services are provided by the digital display promotion system according to an embodiment of the present invention.

FIG. 1 shows a digital display promotion system 1 of the present invention in which a server device 2, a digital display monitor device 4, and a showcase 5 are connected via a network 9 so as to be able to communicate information. An embodiment of the invention is illustrated.

In the embodiment shown in FIG. 1, the store staff terminal 3, the in-store digital camera device 6, and the digital signage 7 are also connected to the digital display promotion system 1 via the network 9 so as to be able to exchange information. ing.

As the network 9, for example, a wired or wireless network such as the Internet, a dedicated line such as a VPN, an in-house LAN, etc. are employed.

The plurality of digital display monitor devices 4, the plurality of showcases 5, and the plurality of in-store digital camera devices 6 are arranged, for example, in a store sales floor. One or more digital signage 7 is installed, for example, inside the store, outside the store, or both.
The server device 2 is a general-purpose computer equipped with an arithmetic processing unit (CPU), a main memory unit (RAM), an auxiliary storage unit such as an HDD, an SSD, or a flash memory, and various input/output means including a means for connecting to a network 9. It can be constructed from several computers. In addition, it is also possible to create a server configuration in which multiple server devices work together, such as each means and storage unit described below being implemented by different server devices, and a server is built on the cloud. It is also possible to configure the

A computer program for causing the server device 2, which is a computer or the like, to function as the digital display promotion system of this embodiment causes the server device 2 to execute the processes and functions described below.

The store staff terminal 3 has a processing unit (CPU), main memory (RAM), auxiliary storage such as HDD, SSD, and flash memory, various input/output means including network connection means, liquid crystal display, etc. It consists of various computers, such as personal computers, smartphone terminals, and tablet terminals, equipped with display means.

This is a terminal carried and used by store personnel such as those in charge of managing the showcases 5 and other staff involved in store operations in stores where a plurality of showcases 5 are installed, and staff involved in store operations. Although only one terminal is shown in the figure, a plurality of terminals are connected to the network 9 depending on the number of store staff members who each own and use a store staff terminal 3 during business operations.

Each store staff terminal 3 is given identification information for identifying each one, and the server device 2 uses each identification information to identify which store staff terminal 3 is being used. While understanding this, processing and functions as a digital display promotion system, which will be described later, will be executed.

The digital display monitor device 4 is a terminal equipped with an information display output means such as a liquid crystal screen (monitor screen), and includes an arithmetic processing unit (CPU), a main storage unit (RAM), an HDD, an SSD, a flash memory, etc. It can be configured from various computers such as tablet terminals, which are equipped with an auxiliary storage section, various input/output means including means for connecting to a network, display means (monitor screen) such as a liquid crystal display, and the like.

The digital display monitor device 4 is a device that is arranged at a plurality of predetermined locations in the store and performs information presentation, information display, and information output to shoppers visiting the store. Although only one digital display monitor device 4 is shown in FIG. 1, a plurality of digital display monitor devices 4 arranged at a plurality of predetermined locations within the store are connected to the network 9.

Each digital display monitor device 4 is given identification information for identifying each one, and the server device 2 is assigned where in the store the digital display monitor device 4 is located and which one is located based on each identification information. Processing and functions as a digital display promotion system, which will be described later, are executed while ascertaining whether the temperature information in the showcase 5 is to be displayed or output on the digital display monitor device 4.

The digital signage 7 is installed at one or more predetermined locations inside the store, at one or more predetermined locations outside the store, such as at the store entrance, and is used to display advertisements regarding the store, products sold at the store, etc. It displays and outputs advertisement information and promotion information related to the Internet. Although only one signage is shown in FIG. 1, as described above, since it is deployed at one or more predetermined locations, the number of digital signage 7 to be deployed is connected to the network 9. .

The digital signage 7 includes a display output unit that displays and outputs text, videos, still images, etc., a control unit that controls each data such as text, videos, and still images displayed and output to the display output unit, and a network 9. It includes a communication unit that receives various data from the server device 2, a storage that stores various data, and the like.

When a plurality of digital signage 7 are installed, each digital signage 7 is given identification information for identifying each digital signage 7, and the server device 2 can be used to determine where in the store it is placed based on each identification information. Processing and functions as a digital display promotion system, which will be described later, are executed while understanding whether the digital signage 7 is currently in use or not.

The store staff terminal 3, digital display monitor device 4, and digital signage 7, which have the above-mentioned basic configuration, are controlled by a computer program such as an application program for functioning as the digital display promotion system of this embodiment. Each process and function described below will be executed.

Various products are displayed for sale in the store in the showcase 5, as will be described later. As will be described later, this implementation is possible because the digital temperature detection device 50, showcase temperature control device 51, etc. installed in each of the showcases 5 are able to communicate with the server device 2 via the network 9. A configuration is realized in which a server device 2 of the present invention and a showcase 5 are connected via a network 9 so as to be able to communicate information.

Since various products are displayed for sale in the store, there are a plurality of showcases 5, and although only one showcase is shown in FIG. 1, multiple showcases 5 are connected to the network 9. connected to.

Each showcase 5 is given identification information for identifying each one, and the server device 2 uses each identification information to ascertain where the showcase 5 is located in the store, as described below. Processing and functions as a digital display promotion system will be executed.

The in-store digital camera device 6 is installed at a plurality of predetermined locations in the store, and constantly photographs the state of the sales floor where each of the showcases 5 in the store are arranged, and sends the images via the network 9. This is a device that sends information to the server device 2. Although only one in-store digital camera device 6 is shown in FIG. 1, a plurality of in-store digital camera devices 6 placed at a plurality of predetermined locations in the store are connected to the network 9. As the in-store digital camera device 6, a CCD camera or the like is adopted which can constantly take pictures of the state of the sales floor where each showcase 5 in the store is arranged and send the information to the server device 2 via the network 9. Ru.

Each in-store digital camera device 6 is given identification information for identifying each one, and the server device 2 can identify where in the store the in-store digital camera device 6 is located based on each identification information. While understanding this, the processing and functions of the digital display promotion system, which will be described later, will be executed.

FIG. 14 shows an example of the arrangement of a showcase, a digital display monitor device, and an in-store digital camera device in a store where services are provided by the digital display promotion system according to an embodiment of the present invention.

In FIG. 14, the showcase 5 in the store mentioned above is represented by the reference numeral 16 as each showcase 16 in the store, and the digital display monitor device 4 is represented by the reference numeral 12 as a digital display monitor device 12, and the in-store digital The camera device 6 is represented by the reference numeral 11 as an in-store digital camera device 11 .

A plurality of in-store digital camera devices 11 are respectively installed at a plurality of predetermined locations in the store, and constantly photograph the state of the sales floor where each showcase 16 in the store is arranged. Information is sent to the server device 2 via the network 9.

Digital display monitor devices 12 are installed at a plurality of predetermined locations in the store, and are used to present, display, and output information to shoppers 17 and others visiting the store. It is becoming more and more popular.

FIG. 2 is a block diagram showing an example of the functions of the server device 2 that constitutes the digital display promotion system 1 according to an embodiment of the present invention.

As illustrated in FIG. 2, the storage unit 29 included in the server device 2 can be configured to include the following storage unit.

Showcase information storage section 29a
Information about the position of each showcase 5 in the store, information about the products displayed in each showcase 5, information about the products displayed in each showcase 5, and information about the products displayed in the showcase. information is stored.

Showcase temperature information storage section 29b
Showcase temperature information of each showcase 5 (each showcase 16 in FIG. 14) is recorded for each showcase 5. The showcase temperature information of each showcase 5 that is recorded is constantly acquired by the server device 2 from the digital temperature detection device 50 installed in each showcase 5. In addition to temperature information, predetermined times such as 9:00, 12:00, 15:00, 18:00, and 21:00, which are stipulated by law, and the store in question. This is showcase temperature information for each showcase 5 at a predetermined time that is independently set by the operating company. The showcase temperature information of each showcase 5 at each of the above-mentioned predetermined times on the past day, such as the previous day, the day before the previous day, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, 1 month ago, etc. It also shows the average showcase temperature information for each case averaged over the past day, such as the previous day, the day before last, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, 1 month ago, etc. It is recorded in the case temperature information storage section 29b.

Digital display monitor device information storage section 29c
Information regarding the position where each digital display monitor device 4 (each digital display monitor device 12 in FIG. 14) is placed in the store, showcase temperature information, etc. should be displayed and output on each digital display monitor device 4. Information specifying each showcase 5 is recorded.

Storage appropriate temperature information storage section 29d
For each product displayed in showcase 5 (showcase 16 in Figure 14), storage appropriate temperature information, which is information regarding the preferred refrigerating/freezing temperature range when displaying and selling each product, is recorded for each product. has been done.

Advertisement information storage section 29e
Advertising information to be displayed and output on the digital display monitor device 4 (digital display monitor device 12 in FIG. 14) and digital signage 7 is recorded. Examples of advertising information include the following:

For the products displayed in the showcase, advertising information (text information, image information, video information, audio information, etc.) is provided by the provider of the product (manufacturer/seller, producer, etc. of the product). In some cases, the advertisement information is identified by identification information that specifies the advertisement information, and is recorded in association with information that identifies the product.

Store promotion advertisement information for store promotion advertisement is specified by identification information that specifies the store promotion advertisement information and is recorded as advertisement information.

Information (advertisement information, promotion information, etc.) to be displayed/outputted by the digital signage 7 is specified and recorded using identification information that specifies each piece of information.

A plurality of digital display monitor devices 4 (digital display monitor device 12 in FIG. 14), a specific digital display monitor device 4 (digital display monitor device 12 in FIG. 14) among a plurality of digital signage devices 7, If a specific digital signage 7 is predetermined to display/output specific advertising information among the above-mentioned advertising information at a predetermined time, the advertisement is displayed in such a format. Information is recorded.

Further, audio information is attached to the advertising information, and the advertising information consisting of characters, figures, images, etc. is displayed and output from the digital display monitor device 4 (digital display monitor device 12 in FIG. 14) and digital signage 7. If the audio information is attached and output when the advertisement information is displayed, the audio information is recorded attached to the advertisement information.

Image information storage section 29f
Image information of the state of the sales floor where each showcase 5 in the store is arranged, obtained from the in-store digital camera device 4 (in-store digital camera device 11 in FIG. 14), is recorded for each sales floor.

Sales floor congestion threshold information storage unit 29g
Each showcase 5 (showcase 16 in FIG. 14) is arranged to display and output information to shoppers in the store via the digital display monitor device 4 (digital display monitor device 12 in FIG. 14). In order to make changes in accordance with the density and congestion of shoppers in each department in the store, each showcase 5 (showcase 16 in FIG. 14) is arranged in advance for each department in the store. The thresholds set at multiple levels regarding crowding and crowding of shoppers are recorded.

As illustrated in FIG. 2, the server device 2 can be configured to include a functional processing section described below.

Showcase temperature information recording means 20
The temperature inside the showcase 5 in which each digital temperature sensing device 40 is installed is always acquired from each digital temperature sensing device 40, and the temperature of each showcase 5 is determined by associating it with information that specifies each showcase 5. The information is recorded in the showcase temperature information storage section 29a as showcase temperature information.

Temperature information of each showcase at a predetermined time (for example, 9:00, 12:00, 15:00, 18:00, 21:00) is stored in the showcase temperature information storage unit 29a as specific time showcase temperature information. do.

At predetermined times (for example, 9:00, 12:00, 15:00, 18:00, 21:00, the end of business days), the information recorded in the showcase temperature information storage section 29b is referred to and History information regarding past showcase temperature information up to the time is created and stored in the showcase temperature information storage section 29a.

In addition, at a predetermined time (for example, at the end of a business day), the average showcase temperature of each showcase for that day is determined by referring to the information recorded in the showcase temperature information storage section 29b. Create information and display the average show of each case within a day in the past days, such as the previous day, the day before the previous day, 3 days ago, 4 days ago, 5 days ago, 6 days ago, 7 days ago, 1 month ago, etc. The case temperature information is recorded in the showcase temperature information storage section 29b.

Showcase temperature information sending means 21
The showcase temperature information sending means 21 transmits the showcase temperature information of the showcase to one of the plurality of digital display monitor devices to which the showcase temperature information is to be displayed and output. The showcase temperature information of the showcase to be displayed and output on a digital display monitor device is always output.

As shown in FIG. 14, digital display monitor devices 12 are installed at multiple locations in the store sales floor. If the showcase temperature information of the showcase 16 located near this digital display monitor device 12 is set to be displayed on the monitor of the digital display monitor device 12 located nearby, Showcase temperature information of a showcase 16 installed nearby is output to the digital display monitor device 12. On the other hand, the showcase temperature information of the showcase 16 located far away from the digital display monitor device 12 is displayed and output on the monitor of the digital display monitor device 12 along with the showcase temperature information of the showcase 16 located near the digital display monitor device 12. If the digital display monitor device 12 is set to It will be output to the digital display monitor device 12.

Thereby, it is possible to arouse the desire to purchase by informing the shopper of the temperature information of the showcase 16 of the sales floor located far away from the place where the digital display monitor device 12 is installed.

The showcase temperature information sending means 21 converts the showcase temperature information of the showcase 5 at predetermined times (for example, 9:00, 12:00, 15:00, 18:00, 21:00) into specific time showcase temperature information. , along with information identifying the showcase 5, is output to the digital display monitor device.

The showcase temperature information sending means 21 transmits to the server a specific time showcase temperature information output request requesting output of specific time showcase temperature information that is the showcase temperature information of the showcase at a predetermined time. When the device receives, the identification of the showcase specified in the specific time showcase temperature information output request is sent to the digital display monitor device specified in the specific time showcase temperature information output request. Outputs time showcase temperature information.

For example, when the server device 2 acquires a digital display monitor device that performs output display and a specific time showcase temperature information output request from the store staff terminal 3, the server device 2 responds to this request. This is the process of FIGS. 9 and 12 show an example in which output corresponding to this is displayed on the monitor screen.

Showcase display product information recording means 22
Showcase display product information, which is information about the products displayed in each showcase 5 and information about the products displayed in each showcase 5, obtained from the store staff terminal 3, is displayed in each showcase. A process is performed to record the information in the showcase information storage unit 29a in association with the specified information.

Showcase temperature monitoring means 23
The showcase temperature information that is constantly acquired from each digital temperature detection device 40 installed in each showcase 5 is stored in the storage appropriate temperature information storage unit 29d for the products displayed in the showcase 5. Processing is performed to compare with the appropriate storage temperature information.

Showcase temperature control means 24
When the showcase temperature monitoring means 23 determines that the temperature of the showcase is out of the storage appropriate temperature range for the products displayed and sold in the showcase 5, the display case installed in the showcase 5 Refrigeration/freezing operation control is performed on the case temperature control device 51 so that the temperature returns to the storage appropriate temperature range.

Advertisement information recording means 25
A process is performed to record the above-mentioned advertisement information recorded in the advertisement information storage section 29e into the advertisement information storage section 29e.

Image information recording means 26
Image information of the state of the sales floor where each showcase 5 in the store is arranged, acquired from the in-store digital camera device 6, is recorded in the image information recording unit 29f for each sales floor.

Sales floor congestion status determination means 27
Based on the state of the department where each showcase 5 in the store is located, which is constantly obtained from the in-store digital camera device 6, the number of shoppers who were in the department within a predetermined time is calculated. It is compared with the threshold set for the relevant sales floor, which is recorded in the sales floor congestion threshold information storage section 29g.

Advertisement information sending means 28
The advertising information sending means 28 displays the advertising information stored in the advertising information storage unit in the showcase of the store sales area determined to be at a threshold level for display/output by the processing performed by the sales area congestion situation determining means. In order to display/output advertising information stored in the advertising information storage unit for a product to be advertised on the digital display monitor device, the product to be advertised with the advertising information and the showcase in which the product is displayed are displayed. along with information specifying the location of the digital display monitor.

The advertising information sending means 28 transmits the predetermined advertising information stored in the advertising information storage section to a predetermined digital signage at a predetermined time during the business hours of the store. is sent to the digital signage via the network.

When the server device acquires the advertising information sending request information, the advertising information sending means 28 sends the advertising information to the digital display monitor device and/or the digital signage specified by the advertising information sending request information. The advertisement information specified by the transmission request information is transmitted via the network.

As shown in FIG. 3, the digital display monitor device 4 can be configured to include a functional processing section described below.

Showcase temperature information display output means 40
The showcase temperature information display output means 40 displays the acquired showcase temperature information in a temperature display field for each showcase displayed with color information for identifying the products displayed and sold in the showcase related to the acquired showcase temperature information. The showcase temperature information is displayed on a monitor screen of the digital display monitor device.

FIG. 5 shows that the showcase temperature information display output means 40 identifies products displayed and sold in the showcase based on the showcase temperature information acquired by the digital display monitor device 4 (the digital display monitor device 12 in FIG. 14). This figure represents an example of a monitor screen in which the acquired showcase temperature information is displayed on the monitor screen of the digital display monitor device in the temperature display column for each showcase, which is displayed with color information.

The temperature display column of each showcase is colored according to color information (for example, yellow, green, blue, etc.) that identifies each product, such as chilled fish, frozen fish, frozen meat, refrigerated meat, etc. The acquired showcase temperature information for each showcase is displayed and output in the temperature display field.

As a result, the temperature information of the showcase is displayed in the color information column for identifying each product displayed in each showcase, which can stimulate shoppers' desire to purchase.

When acquiring the showcase temperature information at a specific time, the showcase temperature information display output means 40 displays a display identifying the showcase related to the acquired showcase temperature information at the specific time, and displays the showcase temperature at the acquired specific time. Information is displayed on the monitor screen of the digital display monitor device.

FIG. 9 shows a display for identifying the showcase related to specific time showcase temperature information acquired by the digital display monitor device 4 (digital display monitor device 12 in FIG. 14) by the showcase temperature information display output means 40, as well as a display for identifying the showcase. FIG. 3 is a diagram illustrating an example of a state in which the specific time showcase temperature information is displayed on the monitor screen of the digital display monitor device.

In this example, the display is at 21:00, so it is displayed as history information for the previous 9:00, 12:00, 15:00, 18:00, and 21:00, but 9:00 If it is 9:00, then the specific time showcase temperature information of 9:00, and if it is 12:00, then 12:00, the showcase temperature information can be output and displayed.

When history information is acquired, the showcase temperature information display output means 40 displays the acquired history information on a monitor screen of the digital display monitor device along with a display that identifies the showcase related to the acquired history information. indicate.

When the showcase temperature information display output means 40 acquires the showcase temperature information,
Displaying the showcase temperature information displayed in a temperature display column for each showcase displayed in color information for identifying products displayed and sold in the showcase related to the acquired showcase temperature information;
the placement position information of the showcase in the store department, where the placement position of the showcase in the store department is displayed by the color information that is the same color as the color information that identifies the products displayed and sold in the showcase; are displayed in parallel on the monitor screen of the digital display monitor device.

FIG. 7 shows "the showcase temperature displayed in the temperature display column for each showcase displayed with color information that identifies the products displayed and sold in the showcase according to the acquired showcase temperature information. "Information display" is displayed on the left side of the monitor screen, "The location of the showcase in the store is displayed using the color information that is the same color as the color information that identifies the products displayed and sold in the showcase. This figure represents an example of a state in which "display of the location information of the showcases in the store department" is displayed and output in parallel on the right side of the monitor screen.

For example, the temperature display column (showcase placement No. 1) of a refrigerated fish showcase on the left side of the monitor screen is displayed in blue, and the showcase position in a store department is displayed on the right side of the monitor screen. In the placement position information, the location of showcase placement No. 1 is displayed in the same blue color. The temperature display column (showcase placement No. 8) of the fruit showcase on the left side of the monitor screen is displayed in yellow, and the showcase placement position on the right side of the monitor screen is displayed.The showcase placement position in the store department. In the information, the location of showcase arrangement No. 8 is displayed in the same yellow color.

As a result, a shopper who is looking at the monitor screen on the digital display monitor device 4 (digital display monitor device 12 in FIG. 14) can check the temperature control state when the desired product is displayed and the location where the product is displayed. It is possible to understand the relationship between the products and the products, and to stimulate the shoppers' desire to purchase.

In addition, at this time, the showcase temperature information display output means 40 outputs information such as "The location of the showcase in the store department is determined by the color information that is the same color as the color information that identifies the products displayed and sold in the showcase." As shown in FIG. 7, this display is shown in "Display of the location information of the showcase in the displayed store department", which indicates the location where the shopper is looking at the monitor screen. Information regarding the current location may also be displayed.

Shoppers can grasp at a glance the relationship between their current location and the location of the showcase where the desired product is displayed.

FIG. 13 also shows "the showcase temperature displayed in the temperature display column for each showcase displayed with color information that identifies the products displayed and sold in the showcase related to the acquired showcase temperature information. "Information display" is displayed on the left side of the monitor screen, "The location of the showcase in the store is displayed using the color information that is the same color as the color information that identifies the products displayed and sold in the showcase. This figure represents an example of a state in which "display of position information of the showcases in the store department" is displayed and output in parallel on the right side of the monitor screen.

The same color is applied to the showcase temperature information display field of each showcase in which each product is displayed on the right side of the monitor screen, and the same color is applied to the corresponding showcase in the showcase placement position information on the left side of the monitor screen. By attaching the product to the customer, it is possible to stimulate shoppers' desire to purchase.

When the showcase temperature information display output means 40 acquires the showcase temperature information at the specific time,
Displaying the specific time showcase temperature information displayed together with a display identifying the showcase related to the acquired specific time showcase temperature information;
displaying positional information of the showcase in the store department in a display format that allows identification of the showcase in which the specific time showcase temperature information is displayed among the showcases in the store department; The images are displayed in parallel on the monitor screen of the display monitor device.

It is displayed and output as illustrated in FIG. In FIG. 10, on the left side of the monitor screen, "display of the specific time showcase temperature information displayed together with a display identifying the showcase related to the acquired specific time showcase temperature information" is displayed, and on the right side is "the display of the store department temperature information". ``displaying position information of the showcase in the store department in a display format that allows identification of the showcase in which the specific time showcase temperature information is displayed among the showcases'' is performed in parallel. There is. On the left side of the monitor screen, the temperature information history of the showcase No. 1 on the day is displayed, and on the right side of the monitor screen, the temperature information history of the showcase No. 1 is displayed so that showcase No. 1 can be identified. Only the No. 1 position will be displayed in a different color from the rest of the showcase.

When the showcase temperature information display output means 40 acquires the history information,
Displaying the history information displayed together with a display identifying the showcase related to the acquired history information;
and displaying position information of the showcase in the store department in a display format that allows identification of the showcase in which the history information is displayed among the showcases in the store department, on the digital display monitor device. They are displayed in parallel on the monitor screen.

It is displayed and output as illustrated in FIG. In FIG. 12, on the left side of the monitor screen, ``display of the history information displayed together with a display identifying the showcase related to the acquired history information'' is displayed, and on the right side is ``the history information displayed in the showcase in the store department''. ``display of the location information of the showcases in the store department in a display format that allows identification of the showcases in which the information is displayed'' are performed in parallel. The history information of the showcase No. 1 is displayed on the left side of the monitor screen, and in the layout position information on the right side of the monitor screen, the showcase No. 1 can be identified. Only the location of the showcase will be displayed in a different color from the rest of the showcase.

Advertisement information display/output means 41
When acquiring the advertisement information from the server device, the advertisement information display/output means 41 displays the advertisement information together with a display identifying the product related to the advertisement information and the showcase in which the product is displayed. , displayed on the monitor screen. It is displayed and output as illustrated in FIG.

The advertisement information display/output means 41, when acquiring the advertisement information from the server device,
a display in which the advertisement information is displayed together with a display identifying the product related to the advertisement information and the showcase in which the product is displayed;
Displaying positional information of the showcase in the store department in a display format that allows identification of the showcase in the store department where the advertising information is displayed, on the digital display monitor device. They are displayed in parallel on the monitor screen.

It is displayed and output as illustrated in FIG. Advertisements and promotion information related to the products displayed in showcase No. 5 are output and displayed on the left side of the monitor screen, and only showcase No. 5 is displayed in the layout position information of the showcases displayed in parallel on the right side of the monitor screen. are displayed and output in an easily distinguishable display format, such as displayed in color. As a result, the shopper looking at the monitor screen can grasp the location of the sales floor of the product advertised on the left side of the monitor screen, and can stimulate his or her desire to purchase.

Audio information output means 42
If audio information is attached to the advertising information acquired from the server device, the audio information output means 42 outputs the audio information together with the advertising information when the advertising information display/output means displays and outputs the advertising information. For example, in drawings such as FIG. 5 illustrating the state of the monitor screen of the digital display monitor device 4, audio information is output from a speaker section shown in a circle at the upper right side.

The server device 2, digital display monitor device 4, and showcase 5 having the functions described above are connected via the network 9 so as to be able to exchange information, so that supermarkets, shopping malls, specialty stores, convenience stores, home centers, etc. Refrigerated storage where products for sale are displayed at large-scale DIY (Do It Yourself) stores that sell do-it-yourself supplies and household goods, furniture stores, electronics stores, drug stores, department stores, etc. This system displays temperature information in showcases, frozen showcases, etc. to shoppers who are visiting the store for shopping purposes, etc., and contributes to sales promotion of the products. , can provide a digital display promotion system.

Furthermore, the store staff terminal 3, in-store digital camera device 6, and digital signage 7, which have the functions described above, can also be connected via the network 9 so as to be able to communicate with each other, so that supermarkets, shopping malls, Products sold at specialty stores, convenience stores, home centers, large-scale DIY (Do It Yourself) stores that handle do-it-yourself supplies and household goods, furniture stores, electronics stores, drug stores, department stores, etc. Temperature information, etc. in refrigerated showcases, frozen showcases, etc., where products are displayed, etc., are displayed to shoppers who are visiting the store for shopping, etc., to promote sales of said products. It is possible to provide a digital display promotion system that is a more effective system that contributes to , etc.

Examples and embodiments of the present invention have been described above with reference to the accompanying drawings, but the present invention is not limited to the embodiments described above, and various changes may be made within the technical scope understood from the claims. It is possible.

Claims (12)

Multiple showcases, each equipped with a digital temperature detection device, are placed in the store's sales floor.
a plurality of digital display monitor devices arranged at predetermined positions in the store department;
The server device is connected via a network so that information can be exchanged,
The digital temperature detection device installed in each of the plurality of showcases constantly detects the temperature inside the showcase, and always sends showcase temperature information, which is information about the detected showcase temperature, to the server. Performs processing to output and send to the device,
The server device includes:
Among the plurality of digital display monitor devices, for one digital display monitor device on which the showcase temperature information of the showcase is to be displayed/output, the display/output is performed on the one digital display monitor device. comprising showcase temperature information sending means for always outputting the showcase temperature information of the showcase to be output;
The digital display monitor device includes:
The acquired showcase temperature information is displayed in the temperature display field of each showcase displayed with color information that identifies the products displayed and sold in the showcase related to the acquired showcase temperature information. A digital display promotion system comprising showcase temperature information display output means to be displayed on a monitor screen in a display monitor device. The showcase temperature information sending means outputs the showcase temperature information of the showcase at a predetermined time as specific time showcase temperature information to the digital display monitor device together with information identifying the showcase. further perform the processing to
The showcase temperature information display output means, when acquiring the specific time showcase temperature information, displays a display identifying the showcase related to the acquired specific time showcase temperature information, as well as displaying the acquired specific time showcase temperature information. The digital display promotion system according to claim 1, further comprising the step of displaying temperature information on the monitor screen of the digital display monitor device. The showcase temperature information sending means transmits to the server a specific time showcase temperature information output request requesting output of specific time showcase temperature information that is the showcase temperature information of the showcase at a predetermined time. When the device receives, the identification of the showcase specified in the specific time showcase temperature information output request is sent to the digital display monitor device specified in the specific time showcase temperature information output request. further performing a process of outputting time showcase temperature information;
The showcase temperature information display output means, when acquiring the specific time showcase temperature information, displays a display identifying the showcase related to the acquired specific time showcase temperature information, as well as displaying the acquired specific time showcase temperature information. The digital display promotion system according to claim 1, further comprising the step of displaying temperature information on the monitor screen of the digital display monitor device. The specific time showcase temperature information sent by the showcase temperature information sending means is historical information of the specific time showcase temperature information at the predetermined time in the past of the showcase,
When the history information is acquired, the showcase temperature information display output means displays the acquired history information on a monitor screen of the digital display monitor device along with a display that identifies the showcase related to the acquired history information. The digital display promotion system according to claim 2 or 3, further comprising: displaying the digital display on the screen. The showcase temperature information display output means includes:
Displaying the showcase temperature information displayed in a temperature display column for each showcase displayed in color information for identifying products displayed and sold in the showcase related to the acquired showcase temperature information;
Displaying information on the placement position of the showcase in the store department, where the placement position of the showcase in the store department is displayed by the color information that is the same color as the color information that identifies the products displayed and sold in the showcase. The digital display promotion system according to claim 1, wherein and are displayed in parallel on the monitor screen of the digital display monitor device. The showcase temperature information display output means, when acquiring the specific time showcase temperature information,
Displaying the specific time showcase temperature information displayed together with a display identifying the showcase related to the acquired specific time showcase temperature information;
displaying positional information of the showcase in the store department in a display format that allows identification of the showcase in which the specific time showcase temperature information is displayed among the showcases in the store department; The digital display promotion system according to claim 2 or 3, wherein the digital display promotion system is displayed in parallel on the monitor screen of a display monitor device. The showcase temperature information display output means, when acquiring the history information,
Displaying the history information displayed together with a display identifying the showcase related to the acquired history information;
and displaying position information of the showcase in the store department in a display format that allows identification of the showcase in which the history information is displayed among the showcases in the store department, on the digital display monitor device. The digital display promotion system according to claim 4, wherein the digital display promotion system is displayed in parallel on the monitor screen. The store further includes an in-store digital camera device that constantly photographs the state of the store department where each of the showcases is arranged and sends it to the server device,
The server device includes:
Based on the image information of the store department where each showcase in the store is located, which is constantly obtained from the in-store digital camera device, the number of shoppers who were in the store department within a predetermined time. a store congestion situation determination means that compares the threshold value recorded in the store congestion threshold information storage unit and set for the store department;
The advertisement is displayed on the products displayed in the showcase of the store sales area that has been determined to have a threshold level for displaying/outputting the advertising information stored in the advertising information storage unit through the processing by the sales area congestion situation determining means. In order to display/output the advertising information stored in the information storage unit on the digital display monitor device, the advertising information is used to display and output the advertising information along with information that specifies the product to be advertised using the advertising information and the position of the showcase in which the product is displayed. , further comprising advertising information sending means for sending out to the digital display monitor device,
The digital display monitor device includes:
An advertisement that displays the advertisement information on the monitor screen together with a display that identifies the product related to the advertisement information and the showcase in which the product is displayed, when the advertisement information is acquired from the server device. The digital display promotion system according to any one of claims 1 to 7, further comprising information display/output means. The advertising information display/output means, when acquiring the advertising information from the server device,
a display in which the advertisement information is displayed together with a display identifying the product related to the advertisement information and the showcase in which the product is displayed;
Displaying positional information of the showcase in the store department in a display format that allows identification of the showcase in the store department where the advertising information is displayed, on the digital display monitor device. The digital display promotion system according to claim 8, wherein the digital display promotion system is displayed in parallel on the monitor screen. If audio information is attached to the advertising information acquired from the server device, the digital display monitor device outputs the audio information together with the advertising information when the advertising information display/output means displays and outputs the advertising information. The digital display promotion system according to claim 8 or 9, further comprising audio information output means. One or more digital signage units installed inside the store and/or outside the store are connected to the network so as to be able to exchange information;
The advertising information sending means transmits the predetermined information stored in the advertising information storage unit to the predetermined digital signage at a predetermined time during business hours of the store. Sending advertising information to the digital signage via the network,
11. The digital display promotion system according to claim 8, wherein the digital signage displays and outputs the acquired advertising information. The advertising information sending means sends the advertisement to the digital display monitor device and/or the digital signage specified by the advertising information sending request information when the server device acquires the advertising information sending request information. 12. The digital display promotion system according to claim 11, wherein the advertising information specified by information sending request information is sent via the network.

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