JP5109055B2 - System having an electronic advertising terminal - Google Patents

Description

  The present invention relates to a system having an electronic advertising terminal.

  An advertising terminal called an electronic advertising terminal or an electronic POP (Point Of Purchase advertising) advertising terminal is known. Patent Document 1 discloses an electronic POP advertising terminal installed in an advertising place such as a store, which receives an e-mail transmitted from the advertisement management terminal from a mail server connected to an IP network, and sends the e-mail to the e-mail. It is described that an arbitrary electronic POP advertisement is provided by playing back content data stored in an attached content data file.

In Patent Document 2, in order to measure the attention rate of the POP displayed at the POS register, the member card is read at the POS register, and the customer's final sales information indicated by the member number of the member card is searched at the sales information storage terminal. The video POP and the dummy video POP displayed at the POS cash register for which payment was made for the sale at the time of the final sale of the customer were searched with the video POP management terminal, and were displayed at the time of the last sale searched. One video POP and two dummy video POPs are arranged side by side, and each video POP is selected to select one of “I sure saw”, “I feel like I saw”, “I don't remember seeing” It is described that the rate survey form is displayed on the POS register where the member card is actually read before the customer finishes the checkout.
JP 2007-109190 A Japanese Patent Laid-Open No. 2006-111782

  By applying a technology for distributing contents to electronic advertising terminals (POP terminals) via a computer network such as the Internet or a LAN, various advertising contents can be displayed on the POP terminals relatively easily. It has become. As various types of advertising content can be displayed on the POP terminal, it is required to evaluate the advertising content displayed on the POP terminal. One of the evaluation methods is as described in Patent Document 2, in which attention is given to selecting one of “I surely saw”, “I feel like I saw”, and “I don't remember seeing”. This is to let the user (customer) select the rate survey form.

  However, the main value of the advertising content displayed on the POP terminal is not to be remembered by the store visitor, but it attracts the visitor's attention and leads to sales of the product at the advertisement place where the POP terminal is installed. , And to accelerate sales of goods. In addition, in order to evaluate the advertising content displayed on the POP terminal, to ask the customer for some special input is to ask the customer to perform an operation that is unnecessary to purchase the product. May not lead to a legitimate evaluation of advertising content. Furthermore, adding a special input system for evaluating the advertising content is an addition of a system that is not directly related to outputting the advertising content, leading to unnecessary cost increase.

  In this way, the influence that the advertising content including images, characters, sounds, etc. output to the POP terminal has on the store visitor can be made easier, more correct, and useless input operation to the store visitor. There is a need for a system that can be evaluated.

One aspect of the present invention includes a showcase in which a first product is displayed, an electronic advertisement terminal that is installed in the showcase and outputs a first advertisement content related to the first product, and an electronic advertisement terminal A first sensor that detects that a customer has entered a first area in the vicinity, a second sensor that detects that a customer has entered a second area that is an extension of the first area, A counter that measures the staying time in which the store visitor is staying in the first area, and when the visitor enters the second area, the first advertisement content that is a target for measuring the staying time is output from the electronic advertising terminal. The first sensor detects the location of the store visitor, and the stay time when the first advertisement content is output from the electronic advertisement terminal and the store visitor who has not left the first area are the first. Output of ad content First item is recorded in association with that taken up from the showcase in which the electronic advertisement terminal installed in the predetermined time difference, and a logger for storing evaluation of the first advertisement content, a system.

  One of the actions when a visitor is interested in advertising content is to approach an electronic advertising terminal (hereinafter, sometimes referred to as a POP terminal) in order to see and hear the advertising content reliably. Staying to watch and listen to advertising content until you lose interest in. Therefore, in this system, it is possible to measure the time that a person stays in the vicinity of the POP terminal by using the first sensor and the counter, and the stay time and the advertising content are associated and recorded as a log. Therefore, by analyzing the log (record), it is possible to evaluate the degree to which the customer is interested in the advertising content. This system automatically records actions when a customer is interested in advertising content. Therefore, it is a system that makes it possible to evaluate the influence of the advertising content on the store customers easily, more accurately, and without causing the store customers to use unnecessary input.

  It is desirable that this system further has a function of outputting advertisement contents having different advertisement levels from the electronic advertisement terminal when the stay time exceeds the first time. This system can measure the staying time, which is one of the factors for determining that the store visitor is interested in the advertising content output from a specific POP terminal. Therefore, it is possible for a customer in the vicinity of a specific POP terminal to specify a product that the customer is interested in at that time. By providing different advertising content, it is possible to promote the customer's willingness to purchase and to sell the product. The advertising content with different advertisement levels includes, for example, content that explains the details and specifications of the product included in the advertising content in more detail, content that includes how to use the product, and content that includes related products of the product. Also for the advertising content with different advertising levels, it is possible to record the extent to which the customers are attracted by measuring the staying time and recording it as a log.

This system measures a staying time from an electronic advertising terminal when a person enters the second area, and a second sensor that detects that a person has entered the second area that has expanded the first area. and a function to output the advertising content of interest, further comprising. Visitors are not always near the POP terminal. On the other hand, when the visitor approaches the POP terminal, if the advertising content output from the POP terminal is in the final stage, there is a possibility that the customer's attention cannot be drawn. Therefore, in this system, a second area is set by expanding the first area, and if there is no person in the second area, the advertising content is not output from the POP terminal or is far from the POP terminal. It is possible to output advertising content to call attention to customers. Then, when the store visitor approaches a range where the advertising content output from the POP terminal can be surely seen and heard, it is possible to output the advertising content for which the stay time is measured. One sensor can be used as the first sensor and the second sensor as long as the sensor can detect a change in distance to a person.

This system has a showcase in which a first product is displayed, and outputs a first advertisement content related to the first product from an electronic advertising terminal , and the logger adds a first advertisement in addition to the staying time. It is recorded that the first product is picked up from the showcase within a predetermined time difference from the output of the content . In addition to the staying time, the fact that the product was taken up from the showcase can be recorded as an evaluation of the advertising content. Based on the time difference between when the first product is picked up from the showcase and when the first advertising content is output, it can be determined that the advertising content has influenced the picking up of the product. One such showcase is known as an intelligent shelf.

  When this system has a POS terminal that records the purchase of a product, and the second advertising content related to the second product is output from the electronic advertising terminal, the logger is in charge of the second product as a POS terminal. If the time difference from the timing at which the second advertising content is output is within a predetermined range when passing through, the second advertising content and the purchase of the second product are recorded in association with each other It is desirable. In addition to the staying time, it can be recorded as an evaluation of the advertising content that the product is actually purchased. Based on the time difference between the time when the second product passes through the POS terminal and the timing when the second advertising content is output, it can be determined that the advertising content has affected the purchase of the product.

  Furthermore, it is desirable that the system further includes an apparatus for calculating a reward for each of the plurality of advertisement contents based on the logger record. Logger records include direct and immediate (dynamic) evaluations of store visitors for advertising content output from a POP terminal, including time spent. Therefore, by calculating the advertising content reward based on the logger's record, the advertising content provider can be paid based on the customer's evaluation, and the advertising content with higher customer ratings. Can be promoted.

  This system includes a computer such as a LAN or the Internet in which hardware including elements such as an electronic advertising terminal, a sensor, a counter, and a logger, or a hardware including a plurality of these elements uses wired and / or wireless. It may be connected to a network. The system may include one or more electronic advertising terminals that include elements such as sensors, counters, and loggers.

Another aspect of the present invention is an electronic advertising terminal that is installed in a showcase in which a first product is displayed and outputs first advertising content related to the first product . The electronic advertising terminal has a first sensor that detects that a customer has entered the first area in the vicinity of the electronic advertising terminal, and that the customer has entered the second area that is an extension of the first area. And a second sensor for detection . The electronic advertising terminal further includes a counter for measuring a staying time in which the customer stays in the first area, and an object for measuring the staying time from the electronic advertising terminal when the customer enters the second area. The function of outputting the first advertisement content and the position of the visitor are determined by the first sensor, and the visitor who has not left the first area has a predetermined time from the output of the first advertisement content. A logger that records that the first product is picked up from the showcase in which the electronic advertising terminal is installed within the time difference, and accumulates the evaluation of the first advertising content .

  It is desirable that the electronic advertising terminal further has a function of outputting advertising content having a different advertising level from the electronic advertising terminal when the staying time exceeds the first time.

  The electronic advertising terminal measures a staying time from the electronic advertising terminal when a person enters the second area, and a second sensor that detects that a person has entered the second area that has expanded the first area. It is desirable to further have a function of outputting advertising content to be processed.

According to another aspect of the present invention, in a system having an electronic advertising terminal installed in a showcase on which a first product is displayed, a first advertisement related to the first product output from the electronic advertising terminal This is a method for evaluating content. The system detects a first sensor that detects that a customer has entered a first area in the vicinity of the electronic advertising terminal, and detects that a customer has entered a second area that is an extension of the first area. It has a 2nd sensor, a counter which measures the staying time that the store visitor stays in the 1st area, and a logger. In this method, when a visitor enters the second area, the electronic advertisement terminal outputs the first advertisement content for which the stay time is to be measured, and the logger uses the first sensor to The position is determined and the staying time when the electronic advertising terminal outputs the first advertising content and the store visitor who has not left the first area within the predetermined time difference from the output of the first advertising content. It records in association that one product has been picked up from the showcase in which the electronic advertising terminal is installed, and accumulates the evaluation of the first advertising content .

  It is desirable that the method further includes outputting advertisement contents having different advertisement levels from the electronic advertisement terminal when the stay time exceeds the first time.

This system, a second sensor for detecting the presence of a person has entered the second area spread first area possess, the method further, a person in a second area enters residence time including to output the advertising content for which you want to measure.

The system includes a showcase in which a first product is displayed, and the method outputs a first advertisement content related to the first product from an electronic advertising terminal, and the first product is If the time difference from the timing when the first advertisement content is output when it is picked up from the showcase is within a predetermined range, the logger has picked up the first advertisement content and the first product. the in association and a be recorded.

  If the system has a POS terminal that records the purchase of a product, the method outputs a second advertising content related to the second product from the electronic advertising terminal, and the second product is a POS terminal. If the time difference from the timing at which the second advertisement content is output is within a predetermined range when passing, the logger associates the second advertisement content with the purchase of the second product. And further recording.

  Further, the method preferably further includes calculating a reward for each of the plurality of advertisement contents based on the logger record.

  FIG. 1 shows a schematic configuration of an example of a system according to an embodiment of the present invention. This system 1 is configured using a LAN 3 installed in a store 2. This system 1 is connected to the Internet 7 that is an external computer network via an advertising content management server 5 that also serves as a gateway. A plurality of advertisement content creation and provider 9 machines or servers are connected to the Internet 7. The content provider 9 provides the advertisement content to the content management server 5, and a reward corresponding to the evaluation of the advertisement content is shown from the content management server 5. A content creation request is provided to the content provider 9 from the content management server 5 or through other means.

  The system 1 of the store 2 is purchased with a shelf 30 for displaying products 31, an electronic advertisement terminal (POP terminal) 10 that is installed at an advertisement place in or near the shelf 30 and can output a plurality of advertisement contents. The POS terminal 40 for accounting for the merchandise and the content management server 5 are connected via the LAN 3. The shelves 30 on which the products are displayed are called intelligent shelves, and it is understood that the products displayed on the shelves 30 have been taken up by customers. As an example of the intelligent shelf 30, an RFID is attached to a product 31, and the display shelf 32 includes an RFID reader. Such an intelligent shelf 30 is capable of inventory management in a short time or immediately (dynamically) in cooperation with an electronic tag (RFID) attached to a product. The POS terminal 40 is also known. For example, the product and quantity that pass through the cash register are automatically detected by the RFID attached to the product, the price is shown to the customer, and the account (settlement) is made by cash or other methods. ). As another example of the POS terminal 40, a bar code attached to a product is read by infrared rays or the like to complete accounting. Data obtained by the POS terminal 40 is also used for inventory management.

  The POP terminal 10 is provided from the content management server 5 via the LAN 3, the display 15 for outputting (displaying) the advertising content 19, the speaker 16 for outputting the sound included in the advertising content 19, and the LAN 3. And a control unit 17 for receiving the advertisement content 19 and outputting it at the POP terminal 10. The control unit 17 includes a function 14 for outputting appropriate advertisement content 19 according to appropriate conditions, and a storage 18 for temporarily storing the advertisement content 19 for output.

  The POP terminal 10 further includes a first sensor 21 that detects that a person (store visitor) 6 has entered the vicinity, for example, a first area 11 within 1-2 m, and a person in the first area 11. And a counter 25 that measures the staying time Ts. Furthermore, the POP terminal 10 includes a second sensor 22 for detecting that the person 6 has entered the second area 12 that is the first area 11 expanded. The second area 12 is an area that covers the outside of the first area 11. For example, the second area 12 is an area within 2-3 mm from the POP terminal 10, and includes video and / or audio output from the POP terminal 10. If you can see and hear the advertising content, if not clearly. The second area 12 does not necessarily include all of the first area 11. For example, when the movement of the customer 6 is known to some extent, the second area 12 is greatly expanded in the direction in which the customer 6 comes toward the POP terminal 10, and the advertising content 19 is caught by the customer 6. Can start as. The first area 11 is an area for detecting a state in which the customer 6 is interested in the advertisement content while the customer 6 is moving. Spreading may not be desirable.

  The main function of the content management server 5 is to distribute appropriate advertising content to a plurality of POP terminals 10 connected to the LAN 3. Therefore, it includes a database 51 in which a plurality of advertisement contents 19 are stored, and a function 52 for supplying the advertisement contents 19 to each POP terminal 10. The content management server 5 further functions as a logger 53 that records the stay time Ts measured in each POP terminal 10 and the advertisement content 19 output from the POP terminal 10 during the stay time as a log 55 in association with each other. And a function 54 for determining a reward amount for each advertisement content 19 based on the log 55. The logger 53 further records in the log 55 including the fact that the product 31 has been picked up by the intelligent shelf 30 and that the product 31 has been purchased at the POS terminal 40.

  FIG. 2 is a block diagram illustrating an example of functions of the POP terminal 10. As described above, the POP terminal 10 includes the display 15, the speaker 16, the first and second sensors 21 and 22, and the control unit 17. An example of the display 15 is a liquid crystal display (LCD), but other types of displays such as an EL may be used. One example of the first and second sensors 21 and 22 is a human sensor whose sensitivity is adjusted appropriately for the first area 11 and the second area 12. The sensors 21 and 22 may be other types of sensors, or one sensor that can distinguish the first area 11 and the second area 12 according to the obtained distance. For example, an image device such as a CCD is adopted, an image acquired by the device is processed, and the distance between the customer 6 and the POP terminal 10 is determined from the size of a specific part such as a person or face in the image. It may be a sensor that detects.

  The control unit 17 includes an interface 29 for transmitting / receiving data via the LAN 3, a receiving function 28 for receiving advertisement content, and a storage 18. In the POP terminal 10, it is also possible to download advertisement content to be output by the POP terminal 10 from the advertisement management server 5 on demand. The POP terminal 10 can also download the advertisement content to be output to the storage 18 in advance for the products displayed around the POP terminal 10. In this example, advertisement contents 19 a to 19 c having different levels are stored in the storage 18 in advance for a specific product 31.

  The advertisement content 19c for alerting is content for attracting the customer 6 in a short time, and an example includes catchphrases such as “special sale”, “recommended”, “during sale”, and the like. The main purpose of this content 19 is to alert the store visitor when there is no detection by both sensors 21 and 22 for a certain period of time and there is no entry into the areas 11 and 12. The following level A content or an excerpt thereof may be used. Alternatively, the customer may be urged to enter the level 12 range by alerting with a large volume or information such as the discount.

  One of the other contents is an advertisement content 19a for increasing the willingness to purchase the product 31, and will be referred to as level A content. Regardless of whether or not there is an interest in the product 31, the store visitor 6 enters the range of the area 12, and the store visitor 6 is provided with information on the product 31 to encourage purchase intention. An example of the level A content 19a is the same content as a TV commercial. Another example of the level A content 19a includes a specific numerical value of discount, a specific reason for recommendation, and the like for each store.

  An example of advertising content with a different level is to provide further information to the customer 6 who has some interest in the product 31, and to further increase the willingness to purchase the product 31, or to the product 31 This is intended to increase sales by increasing the willingness to purchase other products related to 31, and will be referred to as level B content 19b. An example of the level B content 19b is to output the merit of the product, the detailed usage method of the product, the usage example, for example, information on the recipe of the dish and other products necessary for the dish.

  The control unit 17 further includes a counter 25. The counter 25 is for measuring the time (stay time) Ts when the customer 6 stays in the vicinity of the POP terminal 10 and can be realized by using appropriate hardware resources such as a function built in the CPU. . The function of measuring the stay time Ts can be realized by a device outside the POP terminal 10 by providing information including the detection results of the sensors 21 and 22 to an external device such as the content management server 5. . Further, the sensors 21 and 22 can be provided separately from the POP terminal 10.

  The control unit 17 further includes a function 14 for selecting advertisement content to be output. This function 14 selects any one of the above-mentioned three types of contents 19a to 19c according to several conditions, displays it using the display 15, and / or outputs it using the speaker 16. One of the functions 14 for switching and outputting the advertisement content is a function 14a for increasing the purchase motivation by displaying the level A advertisement content 19a when the customer 6 approaches the POP terminal 10. One of the other functions is a function 14b for outputting the level B advertising content 19b having a different advertising level when the level A advertising content 19a is output and the stay time Ts exceeds the first time. is there.

  The control unit 17 further includes a function 27 for providing log information to the content management server 5 via the LAN 3. The log information includes the display status (display frequency and number of times) of contents at each level on the POP terminal 10 and the stay time Ts.

  FIG. 3 shows an example of processing in the POP terminal 10. In step 61, output of the contents 19c for alerting is started periodically. In step 62, when the second sensor 22 detects that the customer 6 has entered the outer second area 12, the level A advertising content 19a is started in step 65. On the other hand, when the customer 6 does not enter the second area 12 and the alerting content 19c ends in step 63, the situation is transmitted as a log to the content management server 5 in step 64. And it returns to step 61 and the content for alerting is output regularly.

  After the output of the level 19 content 19a is started in step 65, when the second sensor 22 is turned off (out) in step 66 and the customer 6 leaves the second area 12, it is determined that it is passing, In step 68, the status is transmitted to the content management server 5 as a log. And it returns to step 61 and the content for alerting is output regularly. Further, when the customer 19 does not enter the first area 11 and the level A content 19a is completed in step 67, it is determined that the customer 6 cannot be alerted. Therefore, in step 68, the situation is transmitted to the content management server 5 as a log. And it returns to step 61 and the content for alerting is output regularly.

  In step 69, when the first sensor 21 detects the entrance of the customer 6 to the first area 11, the counter 25 starts measuring the stay time Ts in step 70. Thereafter, in step 71, when the first sensor 21 is turned off (out) and the customer 6 leaves the first area 11, in step 72, the situation is transmitted to the content management server 5 as a log. For example, if the stay time Ts is 1 second or less, it is determined that the interest of the customer 6 could not be aroused. And it returns to step 61 and the content for alerting is output regularly.

  In step 73, when the stay time Ts reaches the evaluation target time, the situation is transmitted to the content management server 5 as log information in step 74. For example, if the stay time Ts becomes 5 seconds, it is judged that the interest has been attracted despite being weak. If the stay time Ts becomes 10 seconds, it is judged that the interest has been raised, and if the stay time Ts becomes 15 seconds, the strong interest. Is determined to have been aroused. Although these numbers are only examples, one of the operations when the customer 6 is interested in the advertising content is to approach the POP terminal in order to see and listen to the advertising content without fail. It is to stay to watch and listen to advertising content until you lose. In this system 1, the position of the customer 6 can be determined by using the sensor 21, and the staying time Ts within a range where the customer 6 can sufficiently see and hear the content can be measured, so that it is displayed on the POP terminal 10. It is possible to determine whether or not the advertisement content has attracted the customer's interest without causing the customer to input or operate the store.

  Furthermore, in the POP terminal 10, when the stay time Ts exceeds a predetermined time (first time) in step 75, the situation is transmitted to the content management server 5 as a log in step 76. In step 77, the output of the level B advertising content 19b is started, and the customer's willingness to purchase is further increased.

  After the level B advertising content 19b is started, when the customer 6 leaves the first area 11 by the first sensor 21 in step 78, the situation is transmitted to the content management server 5 as a log in step 79. . And it returns to step 61 and the content for alerting is output regularly. In step 80, the content 19b ends, and in step 81, the situation is transmitted as a log to the content management server 5. And it returns to step 61 and the content for alerting is output regularly.

  FIG. 4 shows processing of the logger 53 of the content management server 5 and processing for determining the reward amount. In the logger 53 of the content management server 5, by recording the advertising content 19a displayed on the POP terminal 10 and the staying time Ts as log information, how much the advertising content 19a has attracted the customer 6's interest Can be judged. However, it cannot be determined whether the customer 6 has reached the product 31 or whether the product 31 has been purchased. For this reason, even if the stay time Ts is sufficiently long, it is difficult to determine whether or not the advertising content 19a actually contributed to the sale of the product 31. Therefore, it is possible to determine whether or not the advertising content 19a has attracted the interest of the customer 6 and led to purchase in consideration of the status of the product 31 in the intelligent shelf 30 and the purchase status of the product 31 in the POS terminal 40. I have to.

  First, in step 91, when the advertising content 19a for the product 31 is output from the POP terminal 10, the event is recorded as a log 55 together with the stay time Ts in step 92. Next, in step 93, if there is information that the product 31 is lifted by the customer 6 from the intelligent shelf 30, in step 94, the time difference after the advertisement content 19 a is output from the POP terminal 10 is determined. If the time difference is within a certain time, for example, within 20 seconds, the advertisement content 19a is added to the log 55 in step 95 as having contributed to the lifting of the product 31 in the intelligent shelf 30. If the time difference is large in step 94, the contribution of the advertising content 19a is not added to the log 55 as being small or small. If the product 31 is lifted during the output of the advertising content 19a, it is a time difference within a predetermined time, so that the contribution of the advertising content 19a is added to the log 55.

  If the product 31 is picked up from the display shelf 32 of the intelligent shelf 30 and then returned to the display shelf 32, the product 31 has not been purchased and may be deleted from the log 55. It may be determined that the portion up to 31 is added to the evaluation of the advertising content 19a, and then the fact that it did not lead to purchase is a problem with the advertisement of the product itself.

  The cooperation with the POS terminal 40 is the same. In step 96, if there is information that the product 31 has been purchased from the POS terminal 40, in step 97, the time difference from when the advertising content 19a is output from the POP terminal 10 is determined. If the time difference is within a certain time, for example, within 20 minutes, the advertising content 19a is added to the log 55 in step 98 as having contributed to the purchase of the product 31. If the time difference is large in Step 97, the contribution of the advertising content 19a is not added to the log 55 as being small or small. The time difference in the POS terminal 40 may be changed depending on the product. The difference in time that is the target of logging in the POS terminal 40 is, for example, short for low-priced products (fresh foods, etc.) that are easy for customers to decide to purchase quickly, and long for high-priced products (electric appliances, etc.) that are difficult to make a decision promptly. May be.

  After the advertisement content is provided from the content provider 9 to the content management server 5 and a predetermined time has passed, or as described above, an evaluation log for the advertisement content is accumulated to some extent, and the advertisement content needs to be evaluated in step 99 If it is determined, the reward for the advertising content is calculated in step 100 based on the accumulated log 55. Although there are a wide variety of specific methods for calculating remuneration, they can attract customers' interests and receive high evaluation for advertising content that leads to product sales. The log 55 immediately records the stay time Ts and the contribution to the sale of the product for the advertisement content 19a of each product, and includes a dynamic evaluation for the advertisement content. Therefore, the function 54 for calculating the reward can immediately calculate a high reward for the advertising content that really contributes to the sale of the product, and can notify the content provider 9 via the Internet 7. For this reason, the advertising content provider 9 can change the advertising content that does not contribute to the sale of the product and has a low evaluation, or can change the advertising content so that a higher evaluation can be obtained.

  In this way, by adopting this system 1, the store side can eliminate useless advertisement content and improve the quality of the advertisement content, so that it can aim to improve sales. Since the system 1 can evaluate the advertisement content without causing the store visitor to make unnecessary input and troublesome, it is possible to obtain high-quality advertisement content at a low cost without hindering the business. Further, the advertising content provider 9 can know the evaluation of the customer 6 almost immediately, and the sales can be improved by creating and providing higher quality advertising content.

  In the system 1 described above, the log 55 is created and recorded by connecting the POP terminal 10 and the content management server 5 via the LAN 3, but the function as the logger 53 is implemented in each POP terminal 10. Also good. Furthermore, the POP terminal 10, the sensors 21 and 22, the counter 25, and terminals, hardware, servers, etc. each including functions such as a logger 53 are connected by a wired or / wireless LAN or the Internet. It is also possible to configure the system.

The figure which shows schematic structure of a system. The block diagram which shows the function of a POP terminal. The flowchart which shows the outline | summary of the process in a POP terminal. The flowchart which shows the outline | summary of a process of a logger.

Explanation of symbols

1 system, 2 stores, 3 in-store LAN
5 Content management server, 6 Visitor 7 Internet, 9 Content provider 10 POP terminal, 11 First area, 12 Second area 30 Intelligent shelf, 40 POS terminal 51 Content database, 52 Content distribution function 53 Logger, 54 Reward Calculation function

Claims (9)

A showcase in which the first product is displayed;
Installed in the showcase, and the electronic advertisement terminal for outputting a first advertisement content associated with the first product,
A first sensor that detects that a customer has entered the first area in the vicinity of the electronic advertising terminal;
A second sensor that detects that a customer has entered a second area that is an extension of the first area;
A counter for measuring a staying time in which the customer stays in the first area;
When a customer enters the second area, the electronic advertisement terminal outputs the first advertisement content that is a target for measuring the stay time;
The location of the store visitor is determined by the first sensor, and the stay time when the first advertisement content is output from the electronic advertisement terminal, and the store visitor who has not left the first area Records that the first product is picked up from the showcase in which the electronic advertising terminal is installed within a predetermined time difference from the output of the first advertising content, and accumulates the evaluation of the first advertising content A system having a logger. In Claim 1, it further has a POS terminal for recording the purchase of goods,
The logger includes a function of recording the first advertisement content and the purchase of the first product in association with each other when the first product passes through the POS terminal.   3. The system according to claim 1, further comprising a function of outputting the first advertisement content having a different advertisement level from the electronic advertisement terminal when the stay time exceeds the first time. In any one of claims 1 to 3, based on the recording of the logger, the apparatus for calculating the compensation for each of the plurality of advertising content, further comprising the system. An electronic advertising terminal installed in a showcase on which a first product is displayed and outputting a first advertising content related to the first product,
A first sensor that detects that a customer has entered the first area in the vicinity of the electronic advertising terminal;
A second sensor that detects that a customer has entered a second area that is an extension of the first area;
A counter for measuring a staying time in which the customer stays in the first area;
When a customer enters the second area, the electronic advertisement terminal outputs the first advertisement content that is a target for measuring the stay time;
The first sensor determines the location of the store visitor and outputs the first advertisement content, and the staying time when the first advertisement content is output and the store visitor who has not left the first area A logger that records that the first product is picked up from the showcase in which the electronic advertising terminal is installed within a predetermined time difference from the output of the output, and accumulates the evaluation of the first advertising content , Electronic advertising terminal. In a system with an electronic advertisement terminal first product is installed in a showcase, which is display, a method for evaluating the first advertisement content associated with the first product output from the electronic advertisement terminal ,
The system includes a first sensor that detects that a customer has entered a first area in the vicinity of the electronic advertising terminal, and that a customer has entered a second area that is an extension of the first area. A second sensor for detecting the counter, a counter for measuring a staying time for which a customer is staying in the first area, and a logger.
When a visitor enters the second area, the electronic advertisement terminal outputs the first advertisement content that is a target for measuring the stay time;
The logger determines the location of the store visitor by the first sensor, the stay time when the electronic advertising terminal outputs the first advertising content, and the non-exit from the first area The store visitor records in association that the first product has been picked up from the showcase in which the electronic advertising terminal is installed within a predetermined time difference from the output of the first advertising content, and the first advertising content Accumulating an evaluation of the method. 7. The system according to claim 6 , wherein the system includes a POS terminal that records purchase of goods,
The method further includes the logger recording the first advertising content and the purchase of the first product in association with each other when the first product passes through the POS terminal. Including. In claim 6 or 7 ,
The method further comprising: outputting the first advertisement content having a different advertisement level from the electronic advertisement terminal when the stay time exceeds a first time. In any one of the preceding claims 6 to 8, based on the recording of the logger, calculating a compensation for each of the plurality of advertising content, further comprising the method.

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