KR20140133633A - Goods exposure system in online shopping mall with keyword analyzing and managing method thereof - Google Patents
Goods exposure system in online shopping mall with keyword analyzing and managing method thereof Download PDFInfo
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- KR20140133633A KR20140133633A KR1020130051648A KR20130051648A KR20140133633A KR 20140133633 A KR20140133633 A KR 20140133633A KR 1020130051648 A KR1020130051648 A KR 1020130051648A KR 20130051648 A KR20130051648 A KR 20130051648A KR 20140133633 A KR20140133633 A KR 20140133633A
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Abstract
The present invention discloses a product exposure system and an operating method of an online shopping mall through search keyword analysis. In the present invention, users input search keywords of a specific website URL in a manner of learning user input, The online shopping mall product exposure system of the user search keyword learning method configured to collect the information and generate the list of recommended products when the user selects the online shopping mall product selection system. Accordingly, when the user accesses the online shopping mall through the search result of the search engine, So that the product optimized for one search keyword can be quickly exposed in a short period of time while enhancing the purchasing power of the user's product.
Description
More particularly, the present invention relates to a product exposing technique for an online shopping product, and more particularly, to a product exposing technique for an online shopping product, in which a product optimized for a search keyword of a website URL inputted by a user, The present invention relates to a system for exposing a product of an online shopping mall and a method of operating the same.
Due to the rapid diffusion of the Internet and the development of electronic technology, the purchase of goods through e-commerce, that is, electronic commerce, has been activated, as disclosed in Korean Patent Publication No. 10-2001-86923 (published on September 15, 2001) The fairness of the goods, for example, the transaction stability due to the authentication technology, etc., has changed the perception of commodity trading on the internet very positively compared with the past.
That is, in order to search for a desired product by a user connected to an arbitrary shopping mall via a wireless network (wireless Internet) or a wired network (Internet), if the search keyword includes similar search terms or search information related to the goods, The degree to which the product related information stored in the database (Data-Base, hereinafter referred to as DB) of the shopping mall, for example, the product type, the brand name, etc., matches the search word, that is, the accuracy is derived for each product And then sorting them in the order of their magnitudes by converting them into points and providing them to users.
At this time, in the process of scoring the accuracy, there is a case in which a large number of popular products with a high sales volume or a specific tag defined by a shopping mall, for example, a product having a tag such as "premium" Such that the above products can acquire a higher accuracy score and thus be placed in the upper part of the product when the product is sorted so that the user is provided at the top or first page of the search screen Respectively.
This is to provide the user with more accurate information on popular products and to induce the user to purchase more by providing the user with information about a specific product that is a popular product or a shopping mall.
Accordingly, conventional online shopping malls set a website URL based on web site information (e.g., web site content, tens of thousands of registered keywords, and the like) for exposing a shopping mall site to a search engine, We have used keyword marketing techniques to make sure that your site is exposed as a search result when you search for keywords in your site URL.
That is, in the conventional online shopping mall, since it is very difficult to manually set a product to be exposed for each keyword as several tens of thousands of keywords are used for keyword marketing, a method of linking a keyword of a specific website URL to a specific product category is mainly used will be.
For example, if the keyword "jeans" is linked to a "bottom" product category and the user enters a keyword "jeans " in the search engine and is linked to a shopping mall site, So that you can see the category immediately.
However, it is a reality that most keywords are difficult to link to a particular category. In most cases, users will be able to search for keywords such as "spring dresses," "chubby girls," or competitive online shopping malls, Even though it is linked to the online shopping mall through the engine, it can not help but see the main page for the unspecified majority in the shopping mall site irrespective of the contents which the user himself / herself searched for.
Accordingly, the user has to search for the goods again in the shopping mall site in order to search for the desired goods. In this process, the majority of users abandon the search and leave the shopping mall site in many cases, The products that are in sale at the corresponding online shopping mall but are not in accordance with the user's intention of searching are exposed first and the products desired by the user are not easily exposed so that the purchasing power of the user is lowered.
SUMMARY OF THE INVENTION Accordingly, the present invention has been made to solve the above-mentioned problems occurring in the prior art, and it is an object of the present invention to provide a method of learning user input by inputting search keywords of a specific website URL, The online shopping mall product exposure system of the user search keyword learning method that generates the product list is configured so that when the user accesses the online shopping mall through the search result of the search engine, The present invention provides a system for exposing a product of an online shopping mall and a method of operating the same through a search keyword analysis that can increase the purchasing power of a user's product while exposing the product quickly.
According to another aspect of the present invention, there is provided a system for exposing a product of an online shopping mall, the system comprising: a user access terminal for inputting a search keyword; A search engine server for searching a website URL (Uniform Resource Locator) according to a search keyword inputted from the access terminal; An online shopping mall server for providing a website URL to be searched from the search engine server; When the user access terminal accesses the online shopping mall server through the search engine server, collects search keyword input information of the access terminal in real time, and then associates the collected search keyword information with a product selected by the user in the online shopping mall server A learning server for storing a figure; And when the user inputs the search keyword of the website URL to the search engine server through the access terminal, the optimized goods matching the search keyword of the website URL to be inputted is stored in the learning server A product exposing server for providing the access terminal with the search keyword and the association information of the product; As shown in FIG.
The learning server may include a search keyword collecting unit for collecting, in real time, a search keyword of a website URL inputted from a user accessing terminal accessing an online shopping mall server through a search engine server; An information storage processing unit for storing the search keyword of the website URL collected from the search keyword collecting unit and providing the search keyword in the Internet browser of the user access terminal; And a search keyword of a website URL inputted by a user through the user access terminal and a linkage degree of a selected product and a search keyword when a user selects a product through an access terminal connected to the online shopping mall server A keyword-product relationship collection unit for providing the product-exposure server with the product-related information; .
Also, the product stored in association with the search keyword of the website URL is product ID information, and the association degree between the search keyword and the product ID of the website URL is tabulated in the keyword-product association degree collection section as a relationship index It is cumulatively stored.
In addition, the association degree between the search keyword and the product that is tabulated and stored in the keyword-product association degree collecting unit may be determined by the product information that the user has viewed through the search keyword in the online shopping mall server, The order information is retrieved from the online shopping mall server through the search keyword, and the product information after the order is determined is determined.
The linkage degree between the search keyword and the product provided by the keyword-product association degree collection unit to the user-access terminal may be determined based on a page view time of the product retrieved by the search keyword in the online shopping mall server, Evaluation information on a product including the number of visits to the search page of the searched product, the number of accesses per search keyword of the website URL, the sales information of the goods searched by the searched keyword, and the number of goods searched by the searched keyword, will be.
According to another aspect of the present invention, there is provided a method for operating a product exposure system for an online shopping mall, the method comprising: a first step of accessing a search engine server through an access terminal and inputting a search keyword of a website URL; A second step of determining whether the mobile terminal is connected to an online shopping mall server corresponding to the search keyword input from the first step; A search server for collecting a search keyword of a website URL input from a learning server to a search engine server when accessing an online shopping mall server corresponding to a search keyword as a result of the determination in the second step, To a storage unit in the Internet browser of the terminal; A fourth step of analyzing whether the user selects a product through the access terminal when the user access terminal accesses the online shopping mall server from the second step; A fifth step of tabulating and storing in real time the degree of association between the search keyword of the website URL inputted to the search engine server from the first step and the selected product when the product is selected as a result of the analysis in the fourth step; When the user inputs the search keyword of the website URL to be searched through the access terminal to the search engine server, the product exposure server provides the connection terminal with the association degree of the search keyword and the product stored in the learning server, A sixth step of exposing the optimized product matching the search keyword of the website URL inputted from the online shopping mall server to the search engine server when the user clicks the provided association degree information; .
In the second step, the real-time collection of the search keyword of the website URL is performed when the user inputs the search keyword of the website URL to the search engine server through the access terminal and then accesses the online referral server ), And a Java-Script code for analyzing the URL of the connection path is inserted into the online shopping mall server.
As described above, according to the present invention, when a user inputs a search keyword of a specific website URL in a manner of learning a user input, and when the user selects a product on a shopping mall site, It is possible to expect the following effects by constituting product exposure system of online shopping mall.
First, it can be expected that the time required when a user purchases a product at an online shopping mall is shortened.
Second, online shopping mall can reduce the rate of users' deviation, and expect more sales effect on products.
Third, the online shopping mall can expect the effect of reducing the labor cost by automating tens of thousands of search keywords without manually managing them individually.
Fourth, the online shopping mall collects a new search keyword that is not included in the search keyword through user input, and expects the optimized sale of the product.
Fifth, online shopping mall can expect more effective marketing strategy by confirming which search keywords contribute to product sales among tens of thousands of search keywords.
BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic configuration diagram of a product exposure system of an online shopping mall through search keyword analysis according to an embodiment of the present invention; FIG.
2 is a flowchart illustrating a method of operating a product exposure system of an online shopping mall through search keyword analysis according to an embodiment of the present invention.
FIG. 3 is an exploded view of a product matching a search keyword when a search keyword is input through a search engine server according to an embodiment of the present invention. FIG.
FIG. 4 is a screen showing a product exposure of an online shopping mall when a search keyword is inputted through a conventional search engine server.
Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.
FIG. 1 is a schematic configuration diagram of a product exposure system of an online shopping mall through search keyword analysis according to an embodiment of the present invention.
1, a product exposure system of an online shopping mall through search keyword analysis according to an exemplary embodiment of the present invention includes a
Here, the
The
The search
That is, when the user inputs the search keyword of the website URL to the
The information
That is, when the user inputs the search keyword of the website URL through the
The keyword-goods association
In this case, the commodity stored in association with the search keyword of the website URL is commodity ID information, and the degree of association between the commodity search keyword and the commodity ID is a relationship index, And is cumulatively stored in the
Here, the linkage degree of the search keyword and the product of the website URL stored in the keyword-product link
When the user inputs the search keyword of the website URL to the
As described above, in the embodiment of the present invention, the user first accesses the
At this time, the search
That is, since the Java-Script code for analyzing the URL of the access path is inserted into the online
At this time, the search keyword of the website URL collected by the search
Next, when a user selects a product in the online shopping mall through the
Here, the product stored in association with the search keyword of the website URL is the product ID information, the association degree between the product search keyword and the product ID is a relationship index, the association degree between the search keyword and the product is Product information retrieved through the search keyword in the online
For example, as shown in the example of Table 1, the search keyword and the degree of association with the product are increased by "1" when the user who is connected to the online
That is, the degree of association between the search keyword of the website URL and the product ID is cumulatively stored by analyzing patterns of users connected to the online
That is, as shown in FIG. 4, the product search using the conventional search keyword is a general main screen on the homepage operated by the online
For example, when a user searches for a "spring day skirt", the present invention may display a screen for recommending a blouse item suitable for a skirt or a skirt suitable for springtime on a screen of an online shopping mall, It is possible to increase the number of clicks on the product by exposing the product list by the accumulated statistics and to provide a technical feature that is more focused on inducing the purchase of the product.
While the present invention has been described with reference to the accompanying drawings and accompanying drawings, it is to be understood that the present invention is not limited to the disclosed exemplary embodiments, The invention is not limited thereto.
It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit and scope of the invention as defined by the appended claims. It is to be understood that such changes and modifications are within the scope of the claims.
100;
300; An online
401; A search
403; A keyword-commodity association
Claims (11)
A search engine server for searching a website URL according to a search keyword input from the access terminal;
An online shopping mall server for providing information of a website URL retrieved from the search engine server;
When the user access terminal accesses the online shopping mall server through the search engine server, collects search keyword input information of the access terminal in real time, and then associates the collected search keyword information with a product selected by the user in the online shopping mall server A learning server for storing a figure; And
When the user inputs a search keyword of a website URL to the search engine server through the access terminal, the search is performed so that the optimized goods matched with the search keyword of the inputted website URL are exposed in the online shopping mall server. A product exposing server for providing the connection terminal with keyword and product association information; The system according to claim 1, further comprising:
A search keyword collecting unit for collecting, in real time, a search keyword of a website URL inputted from a user accessing terminal accessing an online shopping mall server through a search engine server;
An information storage processing unit for storing the search keyword of the website URL collected from the search keyword collecting unit and providing the search keyword in the Internet browser of the user access terminal; And
A retrieval keyword of a website URL input by a user through the user access terminal and a retrieval keyword association degree of a selected product and a website URL when a user selects a product through an access terminal connected to the online shopping mall server, A keyword-product association degree collection unit for providing the product-exposure server with the product-exposure server; The system according to claim 1, wherein the at least one of the at least one of the at least two search engines is a keyword search engine.
A second step of determining whether the mobile terminal is connected to an online shopping mall server corresponding to the search keyword input from the first step;
A search server for collecting a search keyword of a website URL input from a learning server to a search engine server when accessing an online shopping mall server corresponding to a search keyword as a result of the determination in the second step, To a storage unit in the Internet browser of the terminal;
A fourth step of analyzing whether the user selects a product through the access terminal when the user access terminal accesses the online shopping mall server from the second step;
A fifth step of tabulating and storing in real time the degree of association between the search keyword of the website URL inputted to the search engine server from the first step and the selected product when the product is selected as a result of the analysis in the fourth step; And
When the user inputs a search keyword of a website URL to be searched through the access terminal to the search engine server, the product exposure server provides the connection terminal with a relation of the search keyword and the product stored in the learning server, A sixth step of exposing the optimized merchandise matching the search keyword of the website URL inputted to the search engine server from the online shopping mall server when the user clicks the association information on the link information; The method of claim 1, wherein the at least one of the at least one of the at least one of the plurality of search engines is a search engine.
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KR1020130051648A KR20140133633A (en) | 2013-05-08 | 2013-05-08 | Goods exposure system in online shopping mall with keyword analyzing and managing method thereof |
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KR1020130051648A KR20140133633A (en) | 2013-05-08 | 2013-05-08 | Goods exposure system in online shopping mall with keyword analyzing and managing method thereof |
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Cited By (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101633866B1 (en) | 2015-01-26 | 2016-06-27 | 주식회사 포워드벤처스 | Electronic device for providing detailed search results, method for providing detailed search results, and computer readable recording medium for executing the same method |
KR101643355B1 (en) * | 2015-02-27 | 2016-07-27 | 주식회사 포워드벤처스 | Apparatus, method and computer program for providing shopping service |
KR20180093022A (en) * | 2015-12-07 | 2018-08-20 | 칭다오 하이어 드럼 워싱 머신 캄파니 리미티드 | How to quickly recommend products using a washing machine and washing machine |
KR102167347B1 (en) * | 2020-03-30 | 2020-10-19 | 주식회사 지에스아이티엠 | Online shopping system using artificial intelligence |
KR20220028449A (en) * | 2020-08-28 | 2022-03-08 | 주식회사 이지그룹 | Apparatus for analyzing on-line shopping keyword |
KR102477604B1 (en) * | 2022-07-02 | 2022-12-14 | 주식회사 아이써치마케팅 | Online marketing big data analysis system |
-
2013
- 2013-05-08 KR KR1020130051648A patent/KR20140133633A/en not_active Application Discontinuation
Cited By (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101633866B1 (en) | 2015-01-26 | 2016-06-27 | 주식회사 포워드벤처스 | Electronic device for providing detailed search results, method for providing detailed search results, and computer readable recording medium for executing the same method |
KR101643355B1 (en) * | 2015-02-27 | 2016-07-27 | 주식회사 포워드벤처스 | Apparatus, method and computer program for providing shopping service |
KR20180093022A (en) * | 2015-12-07 | 2018-08-20 | 칭다오 하이어 드럼 워싱 머신 캄파니 리미티드 | How to quickly recommend products using a washing machine and washing machine |
KR102167347B1 (en) * | 2020-03-30 | 2020-10-19 | 주식회사 지에스아이티엠 | Online shopping system using artificial intelligence |
KR20220028449A (en) * | 2020-08-28 | 2022-03-08 | 주식회사 이지그룹 | Apparatus for analyzing on-line shopping keyword |
KR102477604B1 (en) * | 2022-07-02 | 2022-12-14 | 주식회사 아이써치마케팅 | Online marketing big data analysis system |
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