KR20140133633A - Goods exposure system in online shopping mall with keyword analyzing and managing method thereof - Google Patents

Goods exposure system in online shopping mall with keyword analyzing and managing method thereof Download PDF

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KR20140133633A
KR20140133633A KR1020130051648A KR20130051648A KR20140133633A KR 20140133633 A KR20140133633 A KR 20140133633A KR 1020130051648 A KR1020130051648 A KR 1020130051648A KR 20130051648 A KR20130051648 A KR 20130051648A KR 20140133633 A KR20140133633 A KR 20140133633A
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product
search keyword
search
shopping mall
server
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KR1020130051648A
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Korean (ko)
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이철용
이강일
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메가브레인(주)
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions

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Abstract

The present invention discloses a product exposure system and an operating method of an online shopping mall through search keyword analysis. In the present invention, users input search keywords of a specific website URL in a manner of learning user input, The online shopping mall product exposure system of the user search keyword learning method configured to collect the information and generate the list of recommended products when the user selects the online shopping mall product selection system. Accordingly, when the user accesses the online shopping mall through the search result of the search engine, So that the product optimized for one search keyword can be quickly exposed in a short period of time while enhancing the purchasing power of the user's product.

Description

[0001] The present invention relates to an online shopping mall, an online shopping mall,

More particularly, the present invention relates to a product exposing technique for an online shopping product, and more particularly, to a product exposing technique for an online shopping product, in which a product optimized for a search keyword of a website URL inputted by a user, The present invention relates to a system for exposing a product of an online shopping mall and a method of operating the same.

Due to the rapid diffusion of the Internet and the development of electronic technology, the purchase of goods through e-commerce, that is, electronic commerce, has been activated, as disclosed in Korean Patent Publication No. 10-2001-86923 (published on September 15, 2001) The fairness of the goods, for example, the transaction stability due to the authentication technology, etc., has changed the perception of commodity trading on the internet very positively compared with the past.

That is, in order to search for a desired product by a user connected to an arbitrary shopping mall via a wireless network (wireless Internet) or a wired network (Internet), if the search keyword includes similar search terms or search information related to the goods, The degree to which the product related information stored in the database (Data-Base, hereinafter referred to as DB) of the shopping mall, for example, the product type, the brand name, etc., matches the search word, that is, the accuracy is derived for each product And then sorting them in the order of their magnitudes by converting them into points and providing them to users.

At this time, in the process of scoring the accuracy, there is a case in which a large number of popular products with a high sales volume or a specific tag defined by a shopping mall, for example, a product having a tag such as "premium" Such that the above products can acquire a higher accuracy score and thus be placed in the upper part of the product when the product is sorted so that the user is provided at the top or first page of the search screen Respectively.

This is to provide the user with more accurate information on popular products and to induce the user to purchase more by providing the user with information about a specific product that is a popular product or a shopping mall.

Accordingly, conventional online shopping malls set a website URL based on web site information (e.g., web site content, tens of thousands of registered keywords, and the like) for exposing a shopping mall site to a search engine, We have used keyword marketing techniques to make sure that your site is exposed as a search result when you search for keywords in your site URL.

That is, in the conventional online shopping mall, since it is very difficult to manually set a product to be exposed for each keyword as several tens of thousands of keywords are used for keyword marketing, a method of linking a keyword of a specific website URL to a specific product category is mainly used will be.

For example, if the keyword "jeans" is linked to a "bottom" product category and the user enters a keyword "jeans " in the search engine and is linked to a shopping mall site, So that you can see the category immediately.

However, it is a reality that most keywords are difficult to link to a particular category. In most cases, users will be able to search for keywords such as "spring dresses," "chubby girls," or competitive online shopping malls, Even though it is linked to the online shopping mall through the engine, it can not help but see the main page for the unspecified majority in the shopping mall site irrespective of the contents which the user himself / herself searched for.

Accordingly, the user has to search for the goods again in the shopping mall site in order to search for the desired goods. In this process, the majority of users abandon the search and leave the shopping mall site in many cases, The products that are in sale at the corresponding online shopping mall but are not in accordance with the user's intention of searching are exposed first and the products desired by the user are not easily exposed so that the purchasing power of the user is lowered.

SUMMARY OF THE INVENTION Accordingly, the present invention has been made to solve the above-mentioned problems occurring in the prior art, and it is an object of the present invention to provide a method of learning user input by inputting search keywords of a specific website URL, The online shopping mall product exposure system of the user search keyword learning method that generates the product list is configured so that when the user accesses the online shopping mall through the search result of the search engine, The present invention provides a system for exposing a product of an online shopping mall and a method of operating the same through a search keyword analysis that can increase the purchasing power of a user's product while exposing the product quickly.

According to another aspect of the present invention, there is provided a system for exposing a product of an online shopping mall, the system comprising: a user access terminal for inputting a search keyword; A search engine server for searching a website URL (Uniform Resource Locator) according to a search keyword inputted from the access terminal; An online shopping mall server for providing a website URL to be searched from the search engine server; When the user access terminal accesses the online shopping mall server through the search engine server, collects search keyword input information of the access terminal in real time, and then associates the collected search keyword information with a product selected by the user in the online shopping mall server A learning server for storing a figure; And when the user inputs the search keyword of the website URL to the search engine server through the access terminal, the optimized goods matching the search keyword of the website URL to be inputted is stored in the learning server A product exposing server for providing the access terminal with the search keyword and the association information of the product; As shown in FIG.

The learning server may include a search keyword collecting unit for collecting, in real time, a search keyword of a website URL inputted from a user accessing terminal accessing an online shopping mall server through a search engine server; An information storage processing unit for storing the search keyword of the website URL collected from the search keyword collecting unit and providing the search keyword in the Internet browser of the user access terminal; And a search keyword of a website URL inputted by a user through the user access terminal and a linkage degree of a selected product and a search keyword when a user selects a product through an access terminal connected to the online shopping mall server A keyword-product relationship collection unit for providing the product-exposure server with the product-related information; .

Also, the product stored in association with the search keyword of the website URL is product ID information, and the association degree between the search keyword and the product ID of the website URL is tabulated in the keyword-product association degree collection section as a relationship index It is cumulatively stored.

In addition, the association degree between the search keyword and the product that is tabulated and stored in the keyword-product association degree collecting unit may be determined by the product information that the user has viewed through the search keyword in the online shopping mall server, The order information is retrieved from the online shopping mall server through the search keyword, and the product information after the order is determined is determined.

The linkage degree between the search keyword and the product provided by the keyword-product association degree collection unit to the user-access terminal may be determined based on a page view time of the product retrieved by the search keyword in the online shopping mall server, Evaluation information on a product including the number of visits to the search page of the searched product, the number of accesses per search keyword of the website URL, the sales information of the goods searched by the searched keyword, and the number of goods searched by the searched keyword, will be.

According to another aspect of the present invention, there is provided a method for operating a product exposure system for an online shopping mall, the method comprising: a first step of accessing a search engine server through an access terminal and inputting a search keyword of a website URL; A second step of determining whether the mobile terminal is connected to an online shopping mall server corresponding to the search keyword input from the first step; A search server for collecting a search keyword of a website URL input from a learning server to a search engine server when accessing an online shopping mall server corresponding to a search keyword as a result of the determination in the second step, To a storage unit in the Internet browser of the terminal; A fourth step of analyzing whether the user selects a product through the access terminal when the user access terminal accesses the online shopping mall server from the second step; A fifth step of tabulating and storing in real time the degree of association between the search keyword of the website URL inputted to the search engine server from the first step and the selected product when the product is selected as a result of the analysis in the fourth step; When the user inputs the search keyword of the website URL to be searched through the access terminal to the search engine server, the product exposure server provides the connection terminal with the association degree of the search keyword and the product stored in the learning server, A sixth step of exposing the optimized product matching the search keyword of the website URL inputted from the online shopping mall server to the search engine server when the user clicks the provided association degree information; .

In the second step, the real-time collection of the search keyword of the website URL is performed when the user inputs the search keyword of the website URL to the search engine server through the access terminal and then accesses the online referral server ), And a Java-Script code for analyzing the URL of the connection path is inserted into the online shopping mall server.

As described above, according to the present invention, when a user inputs a search keyword of a specific website URL in a manner of learning a user input, and when the user selects a product on a shopping mall site, It is possible to expect the following effects by constituting product exposure system of online shopping mall.

First, it can be expected that the time required when a user purchases a product at an online shopping mall is shortened.

Second, online shopping mall can reduce the rate of users' deviation, and expect more sales effect on products.

Third, the online shopping mall can expect the effect of reducing the labor cost by automating tens of thousands of search keywords without manually managing them individually.

Fourth, the online shopping mall collects a new search keyword that is not included in the search keyword through user input, and expects the optimized sale of the product.

Fifth, online shopping mall can expect more effective marketing strategy by confirming which search keywords contribute to product sales among tens of thousands of search keywords.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a schematic configuration diagram of a product exposure system of an online shopping mall through search keyword analysis according to an embodiment of the present invention; FIG.
2 is a flowchart illustrating a method of operating a product exposure system of an online shopping mall through search keyword analysis according to an embodiment of the present invention.
FIG. 3 is an exploded view of a product matching a search keyword when a search keyword is input through a search engine server according to an embodiment of the present invention. FIG.
FIG. 4 is a screen showing a product exposure of an online shopping mall when a search keyword is inputted through a conventional search engine server.

Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.

FIG. 1 is a schematic configuration diagram of a product exposure system of an online shopping mall through search keyword analysis according to an embodiment of the present invention.

1, a product exposure system of an online shopping mall through search keyword analysis according to an exemplary embodiment of the present invention includes a user access terminal 100 for inputting a search keyword, A search engine server 200 for searching a website URL according to a search keyword, and an online shopping mall server 300 for providing information on a website URL searched from the search engine server 200. In addition, (400) and a goods exposing server (500).

Here, the access terminal 100 is any one of a desktop, a notebook, a smart phone, a PDA, and a cellular phone through which an on-line connection is established through a wired or wireless network. The search engine server 200 is a search portal site, , Yahoo, Google and so on.

The learning server 400 collects search keyword input information of the access terminal 100 in real time when the user access terminal 100 is connected to the online shopping mall server 300 through the search engine server 200 The search keyword collecting unit 401, the information storing unit 402, and the keyword-product linkage collecting unit 402. The search keyword collecting unit 401, the information storing unit 402, (403). ≪ / RTI >

The search keyword collection unit 401 collects the search keyword of the website URL inputted from the user access terminal 100 connected to the online shopping mall server 300 through the search engine server 200 in real time, To the processing unit 402. Fig.

That is, when the user inputs the search keyword of the website URL to the search engine server 200 through the access terminal 100 and then accesses the online shopping mall server 300, (Java-Script) code for analyzing the URL of the connection path is inserted into the online shopping mall server 300. The URL of the HTTP referrer is analyzed.

The information storage processing unit 402 stores the search keyword of the website URL collected from the search keyword collecting unit 401 and stores the search keyword of the stored website URL in the Internet browser of the user access terminal 100 .

That is, when the user inputs the search keyword of the website URL through the access terminal 100, the information storage processing unit 402 stores the information of the website URL, The cookie information of the search keyword is stored in the Internet browser of the access terminal 100.

The keyword-goods association degree collection unit 403 collects a search keyword of a website URL inputted by a user through the user access terminal 100 and a search keyword of a website URL inputted by the user through the access terminal 100 connected to the online shopping mall server 300, And provides the product display server 500 with the degree of association of the selected product and the search keyword of the website URL in real time.

In this case, the commodity stored in association with the search keyword of the website URL is commodity ID information, and the degree of association between the commodity search keyword and the commodity ID is a relationship index, And is cumulatively stored in the storage unit 403.

   Search Keywords     Product ID        Association chart  Spring clothing  Item 1          120  Spring clothing  Item 3          100  Chubby girl skirt  Item 143           35

Here, the linkage degree of the search keyword and the product of the website URL stored in the keyword-product link degree collection unit 403 as tabulated and stored as shown in Table 1 is determined by the user from the online shopping mall server 300 to the website URL Product information retrieved through the retrieval keyword of the website URL in the online shopping mall server 300 and retrieved through the search keyword of the website URL in the online shopping mall server 300, The number of times the product search page is searched for by the search keyword in the online shopping mall server 300, the number of times the product search page is searched for by the search keyword in the online shopping mall server 300, The number of accesses per search keyword in the site URL, the sales information of the product searched by the search keyword, the number of goods searched by the search keyword It will have to be increased to determine the valuation information about the products included.

When the user inputs the search keyword of the website URL to the search engine server 200 through the access terminal 100, the product exposure server 500 searches for the optimized commodity matching the search keyword of the inputted website URL And to provide the connection terminal 100 with the association information of the search keyword and the product stored in the learning server 400 so as to be exposed at the online shopping mall server 300. [

As described above, in the embodiment of the present invention, the user first accesses the search engine server 200 through the access terminal 100 and inputs a search keyword of the website URL, as shown in FIGS.

At this time, the search keyword collection unit 401 included in the learning server 400 searches the search engine server 200 for the search keyword, The search keyword of the website URL to be input to the search keyword is collected.

That is, since the Java-Script code for analyzing the URL of the access path is inserted into the online shopping mall server 300, the search keyword collection unit 401 searches When the search keyword of the website URL is input to the engine server 200 and then the URL of the HTTP referrer is analyzed when the online shopping mall server 300 is connected to the engine server 200, will be.

At this time, the search keyword of the website URL collected by the search keyword collection unit 401 is stored in the information storage processing unit 402 included in the learning server 400, while the information storage processing unit 402 stores The user terminal 100 provides the cookie information of the search keyword to the storage unit of the Internet browser of the user access terminal 100. When the user inputs the search keyword of the website URL through the access terminal 100, So that product information search can be performed quickly.

Next, when a user selects a product in the online shopping mall through the access terminal 100 while the access terminal 100 is connected to the online shopping mall server 300, The keyword-commodity association degree collection unit 403 tabulates and stores in real time the degree of association between the search keyword of the website URL inputted to the search engine server 200 and the selected commodity.

Here, the product stored in association with the search keyword of the website URL is the product ID information, the association degree between the product search keyword and the product ID is a relationship index, the association degree between the search keyword and the product is Product information retrieved through the search keyword in the online shopping mall server 300, product information ordered through the search keyword in the online shopping mall server 300, search through the search keyword in the online shopping mall server 300, The number of visits of the product search page searched by the search keyword in the online shopping mall server 300, the number of visits per product search keyword, The sales information of the goods searched by the searched keyword, the number of goods searched by the searched keyword, Valuation information for the product was determined to be increased by that.

For example, as shown in the example of Table 1, the search keyword and the degree of association with the product are increased by "1" when the user who is connected to the online shopping mall server 300 sees the item 1 once, It is a total of 1 point for one click, 3 points for a second click, and 10 points for a payment. When a new user accesses the online shopping mall server 300 through a keyword search of a website URL in a future "spring clothes recommendation ", it is possible to expose a product having a high relevance score to a new user connected thereto .

That is, the degree of association between the search keyword of the website URL and the product ID is cumulatively stored by analyzing patterns of users connected to the online shopping mall server 300. In a state in which the cumulative stored association is stored, When the search server 400 searches for a search keyword of a website URL to be searched through the access terminal 100 in the search engine server 200, 3, when the user clicks the association degree information provided to the connection terminal 100, the online shopping mall server 300 transmits the degree of association information of the product to the connection terminal 100, The optimized commodity matched with the search keyword of the website URL input to the server 200 is exposed and the effect of increasing the purchasing power of the user can be expected.

That is, as shown in FIG. 4, the product search using the conventional search keyword is a general main screen on the homepage operated by the online shopping mall server 300, and shows only the most important contents to appeal to an unspecified number of users, However, in the present invention, as shown in FIG. 3, a search engine server (e.g., Naver, Next, etc.) 200, which is input from a search engine server And the products matched to the search keyword of the website URL are highlighted on the front side so that the optimized product can be exposed to users.

For example, when a user searches for a "spring day skirt", the present invention may display a screen for recommending a blouse item suitable for a skirt or a skirt suitable for springtime on a screen of an online shopping mall, It is possible to increase the number of clicks on the product by exposing the product list by the accumulated statistics and to provide a technical feature that is more focused on inducing the purchase of the product.

While the present invention has been described with reference to the accompanying drawings and accompanying drawings, it is to be understood that the present invention is not limited to the disclosed exemplary embodiments, The invention is not limited thereto.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit and scope of the invention as defined by the appended claims. It is to be understood that such changes and modifications are within the scope of the claims.

100; Access terminal 200; Search engine server
300; An online shopping mall server 400; Learning Server
401; A search keyword collecting unit 402; The information storage processing unit
403; A keyword-commodity association degree collection unit 500; Product exposure server

Claims (11)

A user access terminal for inputting a search keyword;
A search engine server for searching a website URL according to a search keyword input from the access terminal;
An online shopping mall server for providing information of a website URL retrieved from the search engine server;
When the user access terminal accesses the online shopping mall server through the search engine server, collects search keyword input information of the access terminal in real time, and then associates the collected search keyword information with a product selected by the user in the online shopping mall server A learning server for storing a figure; And
When the user inputs a search keyword of a website URL to the search engine server through the access terminal, the search is performed so that the optimized goods matched with the search keyword of the inputted website URL are exposed in the online shopping mall server. A product exposing server for providing the connection terminal with keyword and product association information; The system according to claim 1, further comprising: The learning server according to claim 1,
A search keyword collecting unit for collecting, in real time, a search keyword of a website URL inputted from a user accessing terminal accessing an online shopping mall server through a search engine server;
An information storage processing unit for storing the search keyword of the website URL collected from the search keyword collecting unit and providing the search keyword in the Internet browser of the user access terminal; And
A retrieval keyword of a website URL input by a user through the user access terminal and a retrieval keyword association degree of a selected product and a website URL when a user selects a product through an access terminal connected to the online shopping mall server, A keyword-product association degree collection unit for providing the product-exposure server with the product-exposure server; The system according to claim 1, wherein the at least one of the at least one of the at least two search engines is a keyword search engine. The method according to claim 2, wherein the search keyword collecting unit analyzes the URL of the HTTP referrer when the user accesses the online shopping mall server after inputting the search keyword of the website URL to the search engine server through the access terminal, And a Java-Script code for analyzing the URL of the connection path is installed in the online shopping mall server. The online shopping mall server is configured to collect search keywords of the site URL in real- Product exposure system. 3. The method according to claim 2, wherein the product stored in association with the search keyword of the website URL is product ID information, and the association degree between the search keyword and the product ID of the website URL is a relation index, And the contents are accumulated and stored in a tabular form in the online shopping mall. 5. The method according to claim 4, wherein the search keyword of the website URL stored in the keyword-product association degree collection unit and stored in the table is related to the product, The shopping mall server searches the shopping mall server for the ordered product information, and the online shopping mall server searches the shopping mall server through the search keyword to determine the product information after the payment is made, and increases the product information. system. The method of claim 4, wherein the search keyword of the website URL provided to the user access terminal in the keyword-product association degree collection unit and the association degree of the product are related to the page view time of the product retrieved by the search keyword in the online shopping mall server, A value of a product including the number of visits of the product search page searched by the search keyword in the online shopping mall server, the number of times of connection of the website URL by the search keyword, the sales information of the product searched by the search keyword, And the evaluation information is determined and increased. The system for exposing a product of an online shopping mall through a search keyword analysis. A first step of accessing a search engine server through an access terminal and inputting a search keyword of a website URL;
A second step of determining whether the mobile terminal is connected to an online shopping mall server corresponding to the search keyword input from the first step;
A search server for collecting a search keyword of a website URL input from a learning server to a search engine server when accessing an online shopping mall server corresponding to a search keyword as a result of the determination in the second step, To a storage unit in the Internet browser of the terminal;
A fourth step of analyzing whether the user selects a product through the access terminal when the user access terminal accesses the online shopping mall server from the second step;
A fifth step of tabulating and storing in real time the degree of association between the search keyword of the website URL inputted to the search engine server from the first step and the selected product when the product is selected as a result of the analysis in the fourth step; And
When the user inputs a search keyword of a website URL to be searched through the access terminal to the search engine server, the product exposure server provides the connection terminal with a relation of the search keyword and the product stored in the learning server, A sixth step of exposing the optimized merchandise matching the search keyword of the website URL inputted to the search engine server from the online shopping mall server when the user clicks the association information on the link information; The method of claim 1, wherein the at least one of the at least one of the at least one of the plurality of search engines is a search engine. 8. The method according to claim 7, wherein real-time collection of the search keyword of the website URL in the second step comprises: installing a Java-Script code for analyzing the URL of the connection path in the online shopping mall server, Is performed by inputting a search keyword of a website URL to a search engine server through an access terminal and analyzing a URL of an HTTP referrer when accessing an online shopping mall server. How to operate the product exposure system. 8. The method according to claim 7, wherein the product stored in association with the search keyword of the website URL is product ID information, and the association degree between the search keyword and the product ID of the website URL is a relation index, Wherein the online shopping mall is stored in a tabular form and cumulatively stored. 10. The method of claim 9, wherein the search keyword of the website URL stored in the table and stored in association with the product is retrieved from the online shopping mall server through the search keyword, The method according to claim 1, wherein the product information of the ordered product is searched through a search keyword on an online shopping mall server, and the product information after the order is determined and increased. 10. The method according to claim 9, wherein the search keyword of the website URL provided to the user terminal and the association degree of the product are determined based on the page view time of the product retrieved by the search keyword in the online shopping mall server, Judges and increases the value evaluation information on the product including the number of visits to the product search page, the number of accesses per search keyword of the website URL, the sales information of the product searched by the search keyword, and the number of goods searched by the search keyword A method of operating a product exposure system of an online shopping mall through a search keyword analysis.
KR1020130051648A 2013-05-08 2013-05-08 Goods exposure system in online shopping mall with keyword analyzing and managing method thereof KR20140133633A (en)

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Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101633866B1 (en) 2015-01-26 2016-06-27 주식회사 포워드벤처스 Electronic device for providing detailed search results, method for providing detailed search results, and computer readable recording medium for executing the same method
KR101643355B1 (en) * 2015-02-27 2016-07-27 주식회사 포워드벤처스 Apparatus, method and computer program for providing shopping service
KR20180093022A (en) * 2015-12-07 2018-08-20 칭다오 하이어 드럼 워싱 머신 캄파니 리미티드 How to quickly recommend products using a washing machine and washing machine
KR102167347B1 (en) * 2020-03-30 2020-10-19 주식회사 지에스아이티엠 Online shopping system using artificial intelligence
KR20220028449A (en) * 2020-08-28 2022-03-08 주식회사 이지그룹 Apparatus for analyzing on-line shopping keyword
KR102477604B1 (en) * 2022-07-02 2022-12-14 주식회사 아이써치마케팅 Online marketing big data analysis system

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101633866B1 (en) 2015-01-26 2016-06-27 주식회사 포워드벤처스 Electronic device for providing detailed search results, method for providing detailed search results, and computer readable recording medium for executing the same method
KR101643355B1 (en) * 2015-02-27 2016-07-27 주식회사 포워드벤처스 Apparatus, method and computer program for providing shopping service
KR20180093022A (en) * 2015-12-07 2018-08-20 칭다오 하이어 드럼 워싱 머신 캄파니 리미티드 How to quickly recommend products using a washing machine and washing machine
KR102167347B1 (en) * 2020-03-30 2020-10-19 주식회사 지에스아이티엠 Online shopping system using artificial intelligence
KR20220028449A (en) * 2020-08-28 2022-03-08 주식회사 이지그룹 Apparatus for analyzing on-line shopping keyword
KR102477604B1 (en) * 2022-07-02 2022-12-14 주식회사 아이써치마케팅 Online marketing big data analysis system

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