KR20140127597A - System and Method for Advertisement effect Analysis of product attached advertisement - Google Patents
System and Method for Advertisement effect Analysis of product attached advertisement Download PDFInfo
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- KR20140127597A KR20140127597A KR1020130046139A KR20130046139A KR20140127597A KR 20140127597 A KR20140127597 A KR 20140127597A KR 1020130046139 A KR1020130046139 A KR 1020130046139A KR 20130046139 A KR20130046139 A KR 20130046139A KR 20140127597 A KR20140127597 A KR 20140127597A
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Abstract
Description
The present invention relates to a system and a method for analyzing an advertisement effect of an advertisement-attached product, and more particularly, to a system and method for analyzing an advertisement effect of an advertisement-attached product by using a product as an advertising means, And to a system and method for analyzing the advertising effect accordingly.
Advertising is a sort of persuasive communication activity that promotes sales by informing a large number of consumers at the same time of existence of goods or services.
In other words, the advertisement can be used to display messages such as text, pictures, pictures, images, sounds, and the like in print media such as newspapers / magazines, radio media such as radio / TV, various kinds of exhibitions, The advertisement message is delivered using various delivery media such as POP advertisement, movie slide, direct mail (DM), noble tee, newspaper interstitial advertisement, and catalog.
Recently, as the spread of portable IT devices such as a smart phone or a tablet PC has become popular, many mobile advertising methods can be promoted without being limited by time and place.
Accordingly, Korean Patent Laid-Open Publication No. 2012-0109952 entitled " mobile contents advertisement system and mobile contents advertisement method "includes code generation means for generating unique content information and codes corresponding to the provided contents, At least one content providing means and code for transmitting the content corresponding to the received content request message, extracts the unique content information corresponding to the acquired code, and transmits the content request including the extracted unique content information And a terminal for receiving the content from the at least one content providing unit or at least one other terminal to increase the quality of the advertisement and the publicity contents service and increase the efficiency of the advertisement and the publicity .
However, the above prior art has the advantage of improving the quality of advertisement and publicity contents service by receiving contents from devices in a distributed environment, and improving the real-time performance of contents reception to improve efficiency of advertisement and publicity. This is a disadvantage in that advertising space is constrained because information is provided using mobile devices. Also, there is a disadvantage in that the advertising effect is concentrated on young people who are skilled in mobile devices rather than seniors who are not skilled in mobile devices.
Therefore, the advertisement of the user can be exposed to the real life without restriction of the space, and the advertisement activity information of the user can be displayed by using the advertisement as the advertising means, Based advertising is required.
The present invention aims at maximizing advertisement exposure in a real life without being restricted by time and place by using a product that a consumer wears as an advertisement means.
An object of the present invention is to allow a user to easily advertise an advertisement offline by wearing a product attached with an advertisement.
It is an object of the present invention to produce a creative advertisement shirt, and thereby to enjoy a continuous advertisement effect with a single advertisement exposure.
The present invention aims at maintaining customers continuously by compensating consumers for advertisement exposure.
The present invention aims at not only receiving suggestions directly to advertisers who want to advertise, but also proposing a brand advertisement designed directly to advertisers, thereby aiming to attract advertisers through reverse auction.
The present invention aims to show a natural media promotion effect by exposing an advertisement through a mobile SNS.
An object of the present invention is to analyze how much an advertisement attached to a product has seen an advertisement effect based on the advertisement activity information of a user.
To achieve these and other advantages and in accordance with the purpose of the present invention, as embodied and broadly described herein, there is provided an advertising effect analysis system for an advertisement product, comprising a personal information receiver, an identification information generator, a database, an exposure database, an analyzer and a transmitter.
The personal information receiver receives personal information from a user. The identification information generating unit generates information for identifying a product to which the advertisement is attached. When the database unit detects an event (product request) from the user, the database unit stores the personal information of the user detected as the event and the identification information generated to identify the product. The exposure database unit receives and stores advertisement activity information of the user as exposure data. The analysis unit analyzes the advertisement activity effect of the user using the information stored in the exposure database unit. The transmission unit transmits the advertisement activity result analyzed by the analysis unit to the advertiser.
The exposure database unit receives the barcode information recognized by the user by visiting the store affiliated with the other company as the exposure data and stores the received barcode information as the exposure data, or stores the barcode information as the exposure data by the user through the SNS or the website An image that exposes a product can be received and stored as exposure data.
Wherein the analysis unit includes a determination unit that determines whether or not compensation is performed using the received exposure data, and the determination unit determines whether the barcode information received through the affiliated store matches the information stored in the database unit, Determine whether compensation is made. The determining unit may include an extracting unit that extracts identification information corresponding to the information stored in the database unit from the received exposure data, and determines whether to compensate based on the information extracted by the extracting unit.
The extraction unit extracts a specific image stored in the database unit from the received exposure data (image) or extracts position information of a specific place stored in the database unit from the received exposure data. At this time, the location information is extracted by using the user's exposure data taken in the photo zone installed in a specific area.
Meanwhile, a method for analyzing an advertisement effect of a product with an advertisement according to an embodiment of the present invention includes a personal information receiving step, an identification information generating step, a storing step in a database, a storing step in an exposure database part, an analyzing step and a transmitting step do.
The personal information receiving step receives personal information from a user. The identification information generating step generates information for identifying a product to which the advertisement is attached. The step of storing in the database unit stores the personal information of the user detected as the event and the identification information generated to identify the product when the user senses an event (product request) from the user. The step of storing in the exposure database part receives and stores the advertisement activity information of the user as exposure data. The analyzing step analyzes the advertisement activity effect of the user using information stored in the exposure database unit. The transmitting step transmits the advertisement activity result analyzed in the analyzing step to the advertiser.
The step of storing in the exposure database part may be a step in which the user visits the store affiliated with another business entity to receive and store the barcode information recognized in the product attached with the advertisement as exposure data, An image that exposes the product to which the advertisement is attached may be received and stored as exposure data.
Wherein the analyzing step includes a determining step of determining whether to compensate using the received exposure data, and the determining step determines whether the barcode information received through the affiliated store matches the information stored in the database unit, The discount rate is determined. Also, the determining step may include extracting identification information matching the information stored in the database unit from the received exposure data, and determining whether to compensate based on the information extracted in the extracting step.
The extracting step extracts a specific image stored in the database unit from the received exposure data (image) or extracts position information of a specific place stored in the database unit from the received exposure data. At this time, the location information is extracted by using the user's exposure data taken in the photo zone installed in a specific area.
The present invention has the effect of maximizing advertisement exposure in real life without being restricted by time and place by using a product that a consumer wears as an advertisement means.
The present invention has an effect that a user can easily expose an advertisement by wearing a product attached with an advertisement in offline mode.
The present invention has the effect of displaying a continuous advertisement effect with one advertisement exposure by producing a creative advertisement shirt.
The present invention has the effect of continuously retaining customers by compensating consumers for advertisement exposure.
The present invention not only receives suggestions directly to advertisers who want to advertise, but also offers advertisers the opportunity to recruit advertisers through reverse auction by suggesting brand advertisements designed directly to advertisers.
The present invention has the effect of enabling a natural press promotion by exposing an advertisement through a mobile SNS.
The present invention has an effect of analyzing how much an advertisement attached to a product has seen an advertisement based on advertisement activity information of the user.
1 is a diagram schematically showing an advertisement effect analysis system of an advertisement-attached product according to the present invention.
2 is a flowchart illustrating a method of providing an advertisement service using barcode information according to an embodiment of the present invention.
3 is a flowchart of an advertisement service providing method using a specific image extraction according to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing an advertisement service using specific image extraction and location information extraction according to an embodiment of the present invention.
FIG. 5 is a flowchart illustrating a method of informing an advertiser of an advertisement effect of a product according to an embodiment of the present invention.
6 is a diagram illustrating an example of extracting a specific image using a photograph.
7 is a diagram illustrating an example of extracting a specific image and extracting position information using a photograph.
8 is a diagram illustrating an example of transmitting an advertisement analysis result to an advertiser.
Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In the following description of the embodiments of the present invention, specific values are only examples.
Prior to describing the present invention, the product with the advertisement described in the present invention can be applied to all objects that can be worn or carried in the body such as a bag, a hat, and accessories in addition to clothes and pants. Any kind of product that can be supplied to the user can be applied in any form, regardless of the type.
In addition, the product with the advertisement described in the present invention means a product in which the advertisement is engraved using various methods such as printing, embroidery, etc. so that the advertisement can be expressed on the product.
1 is a diagram schematically showing an advertisement effect analysis system of an advertisement-attached product according to the present invention.
1, the advertisement
The personal
In addition to the points or preference benefits, benefits for users' activities may include benefits such as discounts at affiliate stores, a certain amount of money, or coupon payments.
The coupon can be used as a point cancellation and accumulation through cooperation with a coffee shop, a restaurant, a cafe, and the like.
In addition, the degree of advertisement activity of the user such as how much the wearer of the present invention has worn around or has been exposed to the outside can be known by knowing the location information using the barcode information taken at the affiliate store, Can be obtained by posting images such as photographs or moving pictures taken by wearing the goods of the present invention through the Internet.
In addition, based on the location information of the address registered by the user, it is possible to extract the activity distance using the barcode information or the location information of the image information received by the user activity, thereby giving benefits such as a point system. This is because when the user operates far away from home, he exposes the product of the present invention to the outside according to the distance traveled so far.
The identification
In addition, the identification
When the
For example, if an advertiser has 50 t-shirts, you will be asked to provide 50 first-come, first-served users. Then, the identification
Thereafter, the product of the present invention is distributed to the user in accordance with the matched information, and whether or not compensation according to the activity of the user is determined by checking whether the user's exposure data matches the information stored in the
The
The
At this time, the
Such exposure data can be used to prove that a user has performed an external activity by wearing a product. Further, by using the product as an advertisement means by combining the advertisement of the product, which is the greatest advantage of the present invention, have.
The exposure data received by the
The
If the exposure data received from the
When the exposure data received by the
If the image received by the
The
The
The
8 is a diagram illustrating an example of transmitting an advertisement analysis result to an advertiser.
Referring to FIG. 8, an advertisement effect analysis result of an advertisement product (clothing, shoes) requested by KT can be known.
In one embodiment, the garment is distributed to 100 members, of which sex ratio (%) is analyzed by the ratio of male 1 (25): female 3 (75) %, 20 to 35%, and so on. In addition, you can get results such as ten restaurants of Gangnam restaurants and 25 times of Myeongdong studios with the number of benefits (discounts, etc.) that are affiliated with the company. Also, 75 times of the number of users uploaded to the SNS, and 3% of the exposure frequency (click rate) where the product is exposed by uploading to the SNS can be obtained. In addition, the advertiser may receive the analysis result of the location information about the activity of the user who advertised the product, and the advertiser can receive the analysis result of the location information, and thereby can grasp the area where the advertisement is much. On the other hand, the exposure frequency can be measured by the CTR of other users how much the other users viewed the exposure data exposed through the SNS by promoting the product using the SNS.
Meanwhile, the advertisement service of the present invention can be various embodiments.
First, a target event can be executed for a user who has received an advertisement-attached product. For example, when three people gather to take a picture, three images of a specific image (logo) are extracted from the image received by the exposure data. When four people gather to take a picture, a specific image (logo) do. In this case, differentiation of benefits according to the number of extraction can give better benefits when 3 is extracted from 1, and 4 is extracted from 3. The event can also be held at 20% if two people are collected and 30% if three people are collected.
In addition, when a user who receives the advertisement-attached product takes a picture in the photo zone, the user can provide discount coupons for the affiliated shop located in the nearby area using the location information of the photo zone.
In addition, since the present invention combines advertisements with products that are frequently encountered in daily life, the present invention requires a unique design that can be imprinted in the head at a time rather than an ordinary design. Therefore, by holding an advertisement design management competition, users can receive various and original designs from users. This allows other users to issue voting rights to give the users who have participated in the voting a certain benefit. In addition, the design selected as the first place in the voting will pay a certain advertisement fee to the conspirators. By encouraging users to participate voluntarily, they will be able to attract more customers and retain existing customers for a longer period of time.
In addition, the present invention can attract an advertiser by carrying out an advertisement market service by sector (communication company, financial company, insurance company, etc.). This is not an advertisement offered to the advertiser, but it can induce the competition so that the advertisement price can be determined through the auction by showing the advertisement cue and idea produced directly to the advertisement person of the enterprise. In addition, the selection of the product company can be made through the advertisement market. This can be used to envision self-branding in the future.
The following description describes various embodiments of the present invention with reference to the flowcharts.
2 is a flowchart illustrating a method of providing an advertisement service using barcode information according to an embodiment of the present invention.
In step S210, the personal
In step S220, the identification
In addition, the identification
In addition, in the present invention, a product to which an advertisement is attached can be applied to fashion goods such as pants, bags, accessories, and the like.
In step S230, when an event (product application) is detected by the user, the personal information of the user detected as the event is matched with the identification information of the product to be supplied to the user and stored in the
For example, if an advertiser has 50 t-shirts, you will be asked to provide 50 first-come, first-served users. Then, the identification
Thereafter, the product of the present invention is distributed to the user in accordance with the matched information, and whether or not compensation according to the activity of the user is determined by checking whether the user's exposure data matches the information stored in the
In addition, since the location information of the affiliated store is stored in the
Step S240 receives the barcode information recognized by the merchandise by the user visiting the affiliated store.
In step S240, the
In step S250, it is determined whether the barcode information received in step S240 matches the information stored in the
In step S260, when the information matching the bar code information is stored in the
In addition, by using the location information (address) provided by the user as personal information and the location information of the affiliate store receiving the barcode information, compensation corresponding to the distance can be given. This means that the farther away the measured distance is, the more time it takes to expose the ad to the outside world, so that users who travel a long distance can benefit more by using the same method as "paying 10 points per 10 km".
3 is a flowchart illustrating an advertisement service providing method using a specific image (logo) extraction according to an embodiment of the present invention.
Prior to describing FIG. 3, the steps up to step S230 in FIG. 3 are the same as those in step S210 to step S230 in FIG. 2, and the description will be omitted.
Step S310 receives the image (photo or moving picture) in which the advertisement item is exposed.
The image is received by the
For example, you can receive exposure data by posting photos or videos taken at college clubs or café club meetings via your personal blog or SNS.
In step S320, a specific image matching the information stored in the
The specific image may be extracted based on the identification information generated by the identification
For example, referring to FIG. 6, the identification
In order to extract such an image, an image analysis technique can be utilized. However, the present invention is not limited to such an image analysis method, and various analysis methods can be applied.
In step S330, it is determined whether there is information matching the information stored in the
The compensation given to the user at this time can give different benefits depending on the characteristics of the exposure data. For example, you can choose whether the impression data is a photo or a video, a personal blog, a specific cafe, or a specific image (logo) extracted from a video, By grading it according to it, you can give compensation benefits such as reserves or coupons.
4 is a flowchart of a method of providing an advertisement service using a specific image (logo or photo zone) extraction and location information extraction according to an embodiment of the present invention.
Prior to describing FIG. 4, the steps up to step S230 of FIG. 4 are the same as the contents of steps S210 to S230 of FIG. 2, and the description will be omitted.
Step S410 receives the exposure image (photograph or moving picture) taken in the photo zone installed in the specific area as the exposure data.
Step S410 is similar to that in step S310 in which an image of a product is exposed, but step S410 is an example of a case in which the product is placed in a photo-zone.
Step S420 is a step of extracting a specific image (logo or photo zone) matching with the information stored in the
Step S430 is a step of compensating according to the information extracted in step S420. By using the location information (address) provided by the user as personal information and the location information using the image extraction of the photo zone, compensation corresponding to the distance is performed I can do it. This means that the farther away the measured distance is, the more time it takes to expose the ad to the outside world, so that users who travel a long distance can benefit more by using the same method as "paying 10 points per 10 km".
Alternatively, when the image taken in the photo zone is received as exposure data, the user may be provided with a discount coupon or the like located in a nearby area based on the location information of the photo zone.
Referring to FIG. 7, for example, the Everland logo (photo zone) can be extracted from the photograph of FIG. 7, and three "bwin" logos can be extracted.
If the Everland logo image and the address at which Everland is located are stored as identification information in the
FIG. 5 is a flowchart illustrating a method of informing an advertiser of an advertisement effect of a product according to an embodiment of the present invention.
Prior to describing FIG. 5, the steps up to step S230 in FIG. 5 are the same as those in step S210 to step S230 in FIG. 2, and the description will be omitted.
Step S510 stores the received exposure data in a database. In step S510, it is determined whether there is information matching the information stored in the
Step S520 is a step of analyzing the advertisement activity effect of the user. Step S520 analyzes the information of a certain age group, which advertisement, where, at what time of day, and how much the advertisement is exposed, using the characteristics of the exposure data (user's advertisement activity information) stored in the
In step S530, the analyzing
As described above, the present invention provides a system and method for maximizing advertisement exposure in a real life and analyzing the effect of the exposed advertisement by using a product as an advertisement means by combining an advertisement with a product that the consumer wears.
The method for analyzing the advertisement effect of the advertisement-attached product according to an embodiment of the present invention may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.
Although the present invention has been described with reference to specific embodiments and specific examples, such as specific elements and numerical values, it is to be understood that the present invention is not limited to the above- And various modifications and changes may be made thereto without departing from the scope of the present invention.
Accordingly, the spirit of the present invention should not be construed as being limited to the embodiments described, and all of the equivalents or equivalents of the claims, as well as the following claims, belong to the scope of the present invention .
100: Advertising effectiveness analysis system
110: personal information receiver 120: identification information generator
130: database 140: exposure database section
150: Judgment section 160:
170: Analysis section 180: Transmission section
Claims (9)
An exposure database unit for receiving and storing advertisement activity information of a user who has received the product as exposure data;
An analysis unit analyzing the advertisement activity effect of the user using the information stored in the exposure database unit; And
A transmitting unit for transmitting an advertisement activity result analyzed by the analyzing unit to an advertiser;
The advertisement effect analysis system comprising:
A personal information receiving unit for receiving personal information from a user; And
An identification information generating unit for generating information for identifying a product to which the advertisement is attached;
Further comprising:
The database unit
The method comprising: matching personal information of a user detected as the event with identification information generated to identify the product, detecting the event from a user who provided the personal information, receiving the matching information, Storing as one user information
And the advertisement effect analysis system of the advertisement product.
The exposure database unit
And receiving and storing, as exposure data, an image in which the user has exposed the advertisement-attached product through the SNS or a website
And the advertisement effect analysis system of the advertisement product.
The analyzer
Extracting identification information matching the information stored in the database unit from the received exposure data, and analyzing the advertisement activity effect of the user based on the extracted information
And the advertisement effect analysis system of the advertisement product.
Receiving advertising activity information of a user who has received the product as exposure data and storing the received advertisement activity information in an exposure database;
Analyzing an advertisement activity effect of the user using information stored in the exposure database; And
A transmission step of transmitting an advertisement activity result analyzed by the analysis unit to an advertiser;
The method comprising the steps of:
A personal information receiving step of receiving personal information from a user; And
An identification information generating step of generating information for identifying a product to which an advertisement is attached;
Further comprising:
The step of storing in the database unit
The method comprising: matching personal information of a user detected as the event with identification information generated to identify the product, detecting the event from a user who provided the personal information, receiving the matching information, Storing as one user information
A method for analyzing an advertisement effect of an advertisement-attached product.
The step of storing in the exposure database unit
And receiving and storing, as exposure data, an image in which the user has exposed the advertisement-attached product through the SNS or a website
A method for analyzing an advertisement effect of an advertisement-attached product.
The analysis step
Extracting identification information matching the information stored in the database unit from the received exposure data, and analyzing the advertisement activity effect of the user based on the extracted information
A method for analyzing an advertisement effect of an advertisement-attached product.
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KR1020130046139A KR20140127597A (en) | 2013-04-25 | 2013-04-25 | System and Method for Advertisement effect Analysis of product attached advertisement |
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KR1020130046139A KR20140127597A (en) | 2013-04-25 | 2013-04-25 | System and Method for Advertisement effect Analysis of product attached advertisement |
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KR1020130046139A KR20140127597A (en) | 2013-04-25 | 2013-04-25 | System and Method for Advertisement effect Analysis of product attached advertisement |
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