KR20140127597A - System and Method for Advertisement effect Analysis of product attached advertisement - Google Patents

Abstract

The present invention relates to a system and a method for analyzing an advertisement effect of an advertisement-attached product and, more particularly, to a system and a method for using a product that consumers wear as an advertisement means by grafting an advertisement onto the product, thus maximizing exposure to advertisement in a real life, and analyzing a corresponding advertisement effect, unlike an existing advertisement method. In order to achieve the object, the system for analyzing an advertisement effect of an advertisement-attached product according to an embodiment of the present invention comprises a personal information receiving unit, an identification information generating unit, a database, an exposure database unit, an analyzing unit, and a transmission unit.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system and a method for analyzing advertisement effects of advertisement-

The present invention relates to a system and a method for analyzing an advertisement effect of an advertisement-attached product, and more particularly, to a system and method for analyzing an advertisement effect of an advertisement-attached product by using a product as an advertising means, And to a system and method for analyzing the advertising effect accordingly.

Advertising is a sort of persuasive communication activity that promotes sales by informing a large number of consumers at the same time of existence of goods or services.

In other words, the advertisement can be used to display messages such as text, pictures, pictures, images, sounds, and the like in print media such as newspapers / magazines, radio media such as radio / TV, various kinds of exhibitions, The advertisement message is delivered using various delivery media such as POP advertisement, movie slide, direct mail (DM), noble tee, newspaper interstitial advertisement, and catalog.

Recently, as the spread of portable IT devices such as a smart phone or a tablet PC has become popular, many mobile advertising methods can be promoted without being limited by time and place.

Accordingly, Korean Patent Laid-Open Publication No. 2012-0109952 entitled " mobile contents advertisement system and mobile contents advertisement method "includes code generation means for generating unique content information and codes corresponding to the provided contents, At least one content providing means and code for transmitting the content corresponding to the received content request message, extracts the unique content information corresponding to the acquired code, and transmits the content request including the extracted unique content information And a terminal for receiving the content from the at least one content providing unit or at least one other terminal to increase the quality of the advertisement and the publicity contents service and increase the efficiency of the advertisement and the publicity .

However, the above prior art has the advantage of improving the quality of advertisement and publicity contents service by receiving contents from devices in a distributed environment, and improving the real-time performance of contents reception to improve efficiency of advertisement and publicity. This is a disadvantage in that advertising space is constrained because information is provided using mobile devices. Also, there is a disadvantage in that the advertising effect is concentrated on young people who are skilled in mobile devices rather than seniors who are not skilled in mobile devices.

Therefore, the advertisement of the user can be exposed to the real life without restriction of the space, and the advertisement activity information of the user can be displayed by using the advertisement as the advertising means, Based advertising is required.

Korea Open Publication 2012-0109952

The present invention aims at maximizing advertisement exposure in a real life without being restricted by time and place by using a product that a consumer wears as an advertisement means.

An object of the present invention is to allow a user to easily advertise an advertisement offline by wearing a product attached with an advertisement.

It is an object of the present invention to produce a creative advertisement shirt, and thereby to enjoy a continuous advertisement effect with a single advertisement exposure.

The present invention aims at maintaining customers continuously by compensating consumers for advertisement exposure.

The present invention aims at not only receiving suggestions directly to advertisers who want to advertise, but also proposing a brand advertisement designed directly to advertisers, thereby aiming to attract advertisers through reverse auction.

The present invention aims to show a natural media promotion effect by exposing an advertisement through a mobile SNS.

An object of the present invention is to analyze how much an advertisement attached to a product has seen an advertisement effect based on the advertisement activity information of a user.

To achieve these and other advantages and in accordance with the purpose of the present invention, as embodied and broadly described herein, there is provided an advertising effect analysis system for an advertisement product, comprising a personal information receiver, an identification information generator, a database, an exposure database, an analyzer and a transmitter.

The personal information receiver receives personal information from a user. The identification information generating unit generates information for identifying a product to which the advertisement is attached. When the database unit detects an event (product request) from the user, the database unit stores the personal information of the user detected as the event and the identification information generated to identify the product. The exposure database unit receives and stores advertisement activity information of the user as exposure data. The analysis unit analyzes the advertisement activity effect of the user using the information stored in the exposure database unit. The transmission unit transmits the advertisement activity result analyzed by the analysis unit to the advertiser.

The exposure database unit receives the barcode information recognized by the user by visiting the store affiliated with the other company as the exposure data and stores the received barcode information as the exposure data, or stores the barcode information as the exposure data by the user through the SNS or the website An image that exposes a product can be received and stored as exposure data.

Wherein the analysis unit includes a determination unit that determines whether or not compensation is performed using the received exposure data, and the determination unit determines whether the barcode information received through the affiliated store matches the information stored in the database unit, Determine whether compensation is made. The determining unit may include an extracting unit that extracts identification information corresponding to the information stored in the database unit from the received exposure data, and determines whether to compensate based on the information extracted by the extracting unit.

The extraction unit extracts a specific image stored in the database unit from the received exposure data (image) or extracts position information of a specific place stored in the database unit from the received exposure data. At this time, the location information is extracted by using the user's exposure data taken in the photo zone installed in a specific area.

Meanwhile, a method for analyzing an advertisement effect of a product with an advertisement according to an embodiment of the present invention includes a personal information receiving step, an identification information generating step, a storing step in a database, a storing step in an exposure database part, an analyzing step and a transmitting step do.

The personal information receiving step receives personal information from a user. The identification information generating step generates information for identifying a product to which the advertisement is attached. The step of storing in the database unit stores the personal information of the user detected as the event and the identification information generated to identify the product when the user senses an event (product request) from the user. The step of storing in the exposure database part receives and stores the advertisement activity information of the user as exposure data. The analyzing step analyzes the advertisement activity effect of the user using information stored in the exposure database unit. The transmitting step transmits the advertisement activity result analyzed in the analyzing step to the advertiser.

The step of storing in the exposure database part may be a step in which the user visits the store affiliated with another business entity to receive and store the barcode information recognized in the product attached with the advertisement as exposure data, An image that exposes the product to which the advertisement is attached may be received and stored as exposure data.

Wherein the analyzing step includes a determining step of determining whether to compensate using the received exposure data, and the determining step determines whether the barcode information received through the affiliated store matches the information stored in the database unit, The discount rate is determined. Also, the determining step may include extracting identification information matching the information stored in the database unit from the received exposure data, and determining whether to compensate based on the information extracted in the extracting step.

The extracting step extracts a specific image stored in the database unit from the received exposure data (image) or extracts position information of a specific place stored in the database unit from the received exposure data. At this time, the location information is extracted by using the user's exposure data taken in the photo zone installed in a specific area.

The present invention has the effect of maximizing advertisement exposure in real life without being restricted by time and place by using a product that a consumer wears as an advertisement means.

The present invention has an effect that a user can easily expose an advertisement by wearing a product attached with an advertisement in offline mode.

The present invention has the effect of displaying a continuous advertisement effect with one advertisement exposure by producing a creative advertisement shirt.

The present invention has the effect of continuously retaining customers by compensating consumers for advertisement exposure.

The present invention not only receives suggestions directly to advertisers who want to advertise, but also offers advertisers the opportunity to recruit advertisers through reverse auction by suggesting brand advertisements designed directly to advertisers.

The present invention has the effect of enabling a natural press promotion by exposing an advertisement through a mobile SNS.

The present invention has an effect of analyzing how much an advertisement attached to a product has seen an advertisement based on advertisement activity information of the user.

1 is a diagram schematically showing an advertisement effect analysis system of an advertisement-attached product according to the present invention.
2 is a flowchart illustrating a method of providing an advertisement service using barcode information according to an embodiment of the present invention.
3 is a flowchart of an advertisement service providing method using a specific image extraction according to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing an advertisement service using specific image extraction and location information extraction according to an embodiment of the present invention.
FIG. 5 is a flowchart illustrating a method of informing an advertiser of an advertisement effect of a product according to an embodiment of the present invention.
6 is a diagram illustrating an example of extracting a specific image using a photograph.
7 is a diagram illustrating an example of extracting a specific image and extracting position information using a photograph.
8 is a diagram illustrating an example of transmitting an advertisement analysis result to an advertiser.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In the following description of the embodiments of the present invention, specific values are only examples.

Prior to describing the present invention, the product with the advertisement described in the present invention can be applied to all objects that can be worn or carried in the body such as a bag, a hat, and accessories in addition to clothes and pants. Any kind of product that can be supplied to the user can be applied in any form, regardless of the type.

In addition, the product with the advertisement described in the present invention means a product in which the advertisement is engraved using various methods such as printing, embroidery, etc. so that the advertisement can be expressed on the product.

1 is a diagram schematically showing an advertisement effect analysis system of an advertisement-attached product according to the present invention.

1, the advertisement effect analysis system 100 of an advertisement-attached product according to the present invention includes a personal information receiver 110, an identification information generator 120, a database 130, an exposure database 140, An extraction unit 150, an analysis unit 170, and a transmission unit 180.

The personal information receiving unit 110 receives personal information such as name, age, address, and contact information from the user. In the present invention, only the user who provided personal information is entitled to apply for the product attached with the advertisement, and the product is only distributed to the applicant. The members who have a certain score or more may be given the priority of distributing the products, or the priority may be replaced with the membership fee through the micropayment .

In addition to the points or preference benefits, benefits for users' activities may include benefits such as discounts at affiliate stores, a certain amount of money, or coupon payments.

The coupon can be used as a point cancellation and accumulation through cooperation with a coffee shop, a restaurant, a cafe, and the like.

In addition, the degree of advertisement activity of the user such as how much the wearer of the present invention has worn around or has been exposed to the outside can be known by knowing the location information using the barcode information taken at the affiliate store, Can be obtained by posting images such as photographs or moving pictures taken by wearing the goods of the present invention through the Internet.

In addition, based on the location information of the address registered by the user, it is possible to extract the activity distance using the barcode information or the location information of the image information received by the user activity, thereby giving benefits such as a point system. This is because when the user operates far away from home, he exposes the product of the present invention to the outside according to the distance traveled so far.

The identification information generating unit 120 generates information for identifying a product to which the advertisement is attached. The identification information of the goods is necessary for collecting the activity data using the user status or the goods from the user who received the distributed goods. The configuration of the identification information has a separator such as an advertisement code, a production date, a distribution date, and a control number, and the separator is uniquely configured according to a control number policy. For example, the delimiter may be in the form of K20013100320GV1001, and such identification information may appear in the form of a barcode on the product to which the advertisement is attached.

In addition, the identification information generating unit 120 may generate a specific image (e.g., a logo) as identification information so as to identify the product of the present invention from data such as a video or moving picture.

When the database unit 130 detects an event (product request) from the user, the database unit 130 stores the personal information of the user detected as the event and the identification information generated to identify the product.

For example, if an advertiser has 50 t-shirts, you will be asked to provide 50 first-come, first-served users. Then, the identification information generating unit 120 generates respective identification information for 50 T-shirts. The database unit 130 stores information matching the first 50 persons in order from the beginning, based on the 50 pieces of identification information generated do.

Thereafter, the product of the present invention is distributed to the user in accordance with the matched information, and whether or not compensation according to the activity of the user is determined by checking whether the user's exposure data matches the information stored in the database unit 130.

The database unit 130 stores image and position information of the photo-zone as information for identifying exposure data. This is because, when the exposure image received by the exposure database 140 is an image taken in the photo-zone, the position information can be easily grasped only by extracting the image of the photo-zone from the image.

The exposure database 140 receives and stores exposure data that can be used to prove exposure of an advertisement attached to the product, based on the activity of the user.

At this time, the exposure database unit 140 receives the barcode information recognized by the merchandise by visiting the store affiliated with the other merchant or receives the merchandise to which the advertisement is attached through the SNS or the website (Photograph or moving picture) can be received and stored as exposure data.

Such exposure data can be used to prove that a user has performed an external activity by wearing a product. Further, by using the product as an advertisement means by combining the advertisement of the product, which is the greatest advantage of the present invention, have.

The exposure data received by the exposure database unit 140 is checked by the extraction unit 160 to determine whether there is information that matches the information stored in the database unit 130. At this time, The exposure data matching the stored member information is stored in a database. Accordingly, the activity information of the user can be more accurately analyzed using the database-based exposure data.

The determination unit 150 determines whether or not to compensate using the exposure data received from the exposure database unit 140 and the information stored in the database 130.

If the exposure data received from the exposure database unit 140 is the barcode information received from the affiliate store, the determination unit 150 determines whether the information corresponding to the barcode information is present in the database 130, If the matching information in the database 130 is confirmed at a later time, the user can give benefits such as immediate discount at the affiliated store or payment to the user.

When the exposure data received by the exposure database unit 140 is an image (photograph or moving image), the extracting unit 160 extracts the image data from the exposure database 140, And extracts a specific image (logo or photo zone) that matches the stored information. The determination unit 150 determines whether or not to compensate based on the information extracted by the extraction unit 160 (e.g., a reserve or a discount).

If the image received by the exposure database unit 140 is an image captured by the exposure zone, the database unit 130 stores the specific image and the position information of the photo zone. Therefore, the image information can be easily .

The analysis unit 170 analyzes the advertisement activity effect of the user using the information stored in the exposure database unit 140.

The analysis unit 170 firstly outputs the exposure data received from the exposure database unit 140 to the database unit 130 based on the exposure data (barcode information, image, etc.) stored in the database unit 140 Analyze whether it matches stored information. At this time, when the exposure data stored in the exposure database 140 is an image, the analyzer 160 analyzes the information using the extractor 160. If the compensation condition is satisfied, it is determined that the user authentication has been confirmed. If the compensation condition is satisfied, it is determined that the user authentication is confirmed. Therefore, based on the exposure data that has passed the condition of compensation, Analyzes information such as the advertisement of the advertisement attached to the product, what age group, which advertisement, where, at what time, and how much the advertisement is exposed.

The transmission unit 180 transmits the advertisement activity result analyzed by the analysis unit 170 to the advertiser. Accordingly, the advertiser can grasp the advertisement effect of the advertisement, which is mainly exposed to a certain age group, at which time, at which time, by using the analyzed information by the analyzing unit 170.

8 is a diagram illustrating an example of transmitting an advertisement analysis result to an advertiser.

Referring to FIG. 8, an advertisement effect analysis result of an advertisement product (clothing, shoes) requested by KT can be known.

In one embodiment, the garment is distributed to 100 members, of which sex ratio (%) is analyzed by the ratio of male 1 (25): female 3 (75) %, 20 to 35%, and so on. In addition, you can get results such as ten restaurants of Gangnam restaurants and 25 times of Myeongdong studios with the number of benefits (discounts, etc.) that are affiliated with the company. Also, 75 times of the number of users uploaded to the SNS, and 3% of the exposure frequency (click rate) where the product is exposed by uploading to the SNS can be obtained. In addition, the advertiser may receive the analysis result of the location information about the activity of the user who advertised the product, and the advertiser can receive the analysis result of the location information, and thereby can grasp the area where the advertisement is much. On the other hand, the exposure frequency can be measured by the CTR of other users how much the other users viewed the exposure data exposed through the SNS by promoting the product using the SNS.

Meanwhile, the advertisement service of the present invention can be various embodiments.

First, a target event can be executed for a user who has received an advertisement-attached product. For example, when three people gather to take a picture, three images of a specific image (logo) are extracted from the image received by the exposure data. When four people gather to take a picture, a specific image (logo) do. In this case, differentiation of benefits according to the number of extraction can give better benefits when 3 is extracted from 1, and 4 is extracted from 3. The event can also be held at 20% if two people are collected and 30% if three people are collected.

In addition, when a user who receives the advertisement-attached product takes a picture in the photo zone, the user can provide discount coupons for the affiliated shop located in the nearby area using the location information of the photo zone.

In addition, since the present invention combines advertisements with products that are frequently encountered in daily life, the present invention requires a unique design that can be imprinted in the head at a time rather than an ordinary design. Therefore, by holding an advertisement design management competition, users can receive various and original designs from users. This allows other users to issue voting rights to give the users who have participated in the voting a certain benefit. In addition, the design selected as the first place in the voting will pay a certain advertisement fee to the conspirators. By encouraging users to participate voluntarily, they will be able to attract more customers and retain existing customers for a longer period of time.

In addition, the present invention can attract an advertiser by carrying out an advertisement market service by sector (communication company, financial company, insurance company, etc.). This is not an advertisement offered to the advertiser, but it can induce the competition so that the advertisement price can be determined through the auction by showing the advertisement cue and idea produced directly to the advertisement person of the enterprise. In addition, the selection of the product company can be made through the advertisement market. This can be used to envision self-branding in the future.

The following description describes various embodiments of the present invention with reference to the flowcharts.

2 is a flowchart illustrating a method of providing an advertisement service using barcode information according to an embodiment of the present invention.

In step S210, the personal information receiving unit 110 receives personal information such as name, age, address, and contact information from the user. In the present invention, only a user who has provided personal information is entitled to apply for a product to which an advertisement is attached, and supplies the product to the applicant. Also, it is necessary to have a procedure for receiving personal information because it is determined whether the user who receives the goods is compensated based on the personal information.

In step S220, the identification information generating unit 120 generates information for identifying the advertisement-attached product. The identification information of the goods is necessary for collecting the activity data using the user status or the goods from the user who received the distributed goods. The configuration of the identification information has a separator such as an advertisement code, a production date, a distribution date, and a control number, and the separator is uniquely configured according to a control number policy. For example, the delimiter may be in the form of K20013100320GV1001, and such identification information may appear in the form of a barcode on the product to which the advertisement is attached.

In addition, the identification information generating unit 120 may generate a specific image (e.g., a logo) as identification information so as to identify the product of the present invention from data such as a video or moving picture.

In addition, in the present invention, a product to which an advertisement is attached can be applied to fashion goods such as pants, bags, accessories, and the like.

In step S230, when an event (product application) is detected by the user, the personal information of the user detected as the event is matched with the identification information of the product to be supplied to the user and stored in the database unit 130. [

For example, if an advertiser has 50 t-shirts, you will be asked to provide 50 first-come, first-served users. Then, the identification information generating unit 120 generates respective identification information for 50 T-shirts. The database unit 130 stores information matching the first 50 persons in order from the beginning, based on the 50 pieces of identification information generated do.

Thereafter, the product of the present invention is distributed to the user in accordance with the matched information, and whether or not compensation according to the activity of the user is determined by checking whether the user's exposure data matches the information stored in the database unit 130.

In addition, since the location information of the affiliated store is stored in the database unit 130, the location of the user can be easily grasped.

Step S240 receives the barcode information recognized by the merchandise by the user visiting the affiliated store.

In step S240, the exposure database 140 receives the barcode information as exposure data, and can use this to prove that the user has performed an external activity using the product. In addition to the barcode information containing the product identification information, the location information of the affiliate store is also transmitted, so that the user's position can be easily grasped.

In step S250, it is determined whether the barcode information received in step S240 matches the information stored in the database unit 130 to determine whether the barcode information is compensated for.

In step S260, when the information matching the bar code information is stored in the database unit 130, the user provides a discount to the affiliate store or accumulates a certain amount of money. Other remuneration may be rewarded with prioritization or coupon payments.

In addition, by using the location information (address) provided by the user as personal information and the location information of the affiliate store receiving the barcode information, compensation corresponding to the distance can be given. This means that the farther away the measured distance is, the more time it takes to expose the ad to the outside world, so that users who travel a long distance can benefit more by using the same method as "paying 10 points per 10 km".

3 is a flowchart illustrating an advertisement service providing method using a specific image (logo) extraction according to an embodiment of the present invention.

Prior to describing FIG. 3, the steps up to step S230 in FIG. 3 are the same as those in step S210 to step S230 in FIG. 2, and the description will be omitted.

Step S310 receives the image (photo or moving picture) in which the advertisement item is exposed.

The image is received by the exposure database unit 140 and can receive an image such as a photograph or a moving picture taken by wearing the article of the present invention through an SNS or a web site.

For example, you can receive exposure data by posting photos or videos taken at college clubs or café club meetings via your personal blog or SNS.

In step S320, a specific image matching the information stored in the database unit 130 is extracted.

The specific image may be extracted based on the identification information generated by the identification information generating unit 120, and the identification information may be a design shape or a company logo.

For example, referring to FIG. 6, the identification information generating unit 120 generates information such as advertisement date, 20130105, 2013.0326, and logo image as identification information of the distributed product, When the user who has received the product and uploads the photograph taken on the product to his / her blog, the extracting unit 160 extracts the corresponding logo image from the photograph as a specific image.

In order to extract such an image, an image analysis technique can be utilized. However, the present invention is not limited to such an image analysis method, and various analysis methods can be applied.

In step S330, it is determined whether there is information matching the information stored in the database unit 130 based on the registered user information or the like when the specific image and the photograph extracted by the determination unit 150 are posted. If there is information, compensation is made according to the extracted information.

The compensation given to the user at this time can give different benefits depending on the characteristics of the exposure data. For example, you can choose whether the impression data is a photo or a video, a personal blog, a specific cafe, or a specific image (logo) extracted from a video, By grading it according to it, you can give compensation benefits such as reserves or coupons.

4 is a flowchart of a method of providing an advertisement service using a specific image (logo or photo zone) extraction and location information extraction according to an embodiment of the present invention.

Prior to describing FIG. 4, the steps up to step S230 of FIG. 4 are the same as the contents of steps S210 to S230 of FIG. 2, and the description will be omitted.

Step S410 receives the exposure image (photograph or moving picture) taken in the photo zone installed in the specific area as the exposure data.

Step S410 is similar to that in step S310 in which an image of a product is exposed, but step S410 is an example of a case in which the product is placed in a photo-zone.

Step S420 is a step of extracting a specific image (logo or photo zone) matching with the information stored in the database unit 130 and extracting the position information. Since the identification image and the position information of the photo zone are stored in the database unit 130, the position information can be easily extracted by only image identification of the photo zone.

Step S430 is a step of compensating according to the information extracted in step S420. By using the location information (address) provided by the user as personal information and the location information using the image extraction of the photo zone, compensation corresponding to the distance is performed I can do it. This means that the farther away the measured distance is, the more time it takes to expose the ad to the outside world, so that users who travel a long distance can benefit more by using the same method as "paying 10 points per 10 km".

Alternatively, when the image taken in the photo zone is received as exposure data, the user may be provided with a discount coupon or the like located in a nearby area based on the location information of the photo zone.

Referring to FIG. 7, for example, the Everland logo (photo zone) can be extracted from the photograph of FIG. 7, and three "bwin" logos can be extracted.

If the Everland logo image and the address at which Everland is located are stored as identification information in the database unit 130, the position information in the photograph is extracted using only the Everland logo (photo zone) extracted from the photograph of FIG. 7 Can be confirmed. Therefore, since three product logos have been extracted from Everland PhotoZone, discount coupons for the corresponding local restaurant can be paid.

FIG. 5 is a flowchart illustrating a method of informing an advertiser of an advertisement effect of a product according to an embodiment of the present invention.

Prior to describing FIG. 5, the steps up to step S230 in FIG. 5 are the same as those in step S210 to step S230 in FIG. 2, and the description will be omitted.

Step S510 stores the received exposure data in a database. In step S510, it is determined whether there is information matching the information stored in the database unit 140 based on the received exposure data (bar code or image). If there is matching information, that is, if user authentication is confirmed, Information on the data is converted into a database and stored in the exposure database unit 150.

Step S520 is a step of analyzing the advertisement activity effect of the user. Step S520 analyzes the information of a certain age group, which advertisement, where, at what time of day, and how much the advertisement is exposed, using the characteristics of the exposure data (user's advertisement activity information) stored in the exposure database unit 140 do.

In step S530, the analyzing unit 170 transmits the advertisement activity analysis result to the advertiser using the transmitting unit 180. [ Accordingly, the advertiser can grasp the advertisement effect of the advertisement, which is mainly exposed to a certain age group, at which time, at which time, by using the analyzed information by the analyzing unit 170.

As described above, the present invention provides a system and method for maximizing advertisement exposure in a real life and analyzing the effect of the exposed advertisement by using a product as an advertisement means by combining an advertisement with a product that the consumer wears.

The method for analyzing the advertisement effect of the advertisement-attached product according to an embodiment of the present invention may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

Although the present invention has been described with reference to specific embodiments and specific examples, such as specific elements and numerical values, it is to be understood that the present invention is not limited to the above- And various modifications and changes may be made thereto without departing from the scope of the present invention.

Accordingly, the spirit of the present invention should not be construed as being limited to the embodiments described, and all of the equivalents or equivalents of the claims, as well as the following claims, belong to the scope of the present invention .

100: Advertising effectiveness analysis system
110: personal information receiver 120: identification information generator
130: database 140: exposure database section
150: Judgment section 160:
170: Analysis section 180: Transmission section

Claims (9)

A database unit for storing information on a user who has received a product to which the advertisement is attached;
An exposure database unit for receiving and storing advertisement activity information of a user who has received the product as exposure data;
An analysis unit analyzing the advertisement activity effect of the user using the information stored in the exposure database unit; And
A transmitting unit for transmitting an advertisement activity result analyzed by the analyzing unit to an advertiser;
The advertisement effect analysis system comprising: The method according to claim 1,
A personal information receiving unit for receiving personal information from a user; And
An identification information generating unit for generating information for identifying a product to which the advertisement is attached;
Further comprising:
The database unit
The method comprising: matching personal information of a user detected as the event with identification information generated to identify the product, detecting the event from a user who provided the personal information, receiving the matching information, Storing as one user information
And the advertisement effect analysis system of the advertisement product.
The method according to claim 1,
The exposure database unit
And receiving and storing, as exposure data, an image in which the user has exposed the advertisement-attached product through the SNS or a website
And the advertisement effect analysis system of the advertisement product. The method of claim 3,
The analyzer
Extracting identification information matching the information stored in the database unit from the received exposure data, and analyzing the advertisement activity effect of the user based on the extracted information
And the advertisement effect analysis system of the advertisement product. Storing information of a user who has received a product attached with an advertisement in a database unit;
Receiving advertising activity information of a user who has received the product as exposure data and storing the received advertisement activity information in an exposure database;
Analyzing an advertisement activity effect of the user using information stored in the exposure database; And
A transmission step of transmitting an advertisement activity result analyzed by the analysis unit to an advertiser;
The method comprising the steps of: 6. The method of claim 5,
A personal information receiving step of receiving personal information from a user; And
An identification information generating step of generating information for identifying a product to which an advertisement is attached;
Further comprising:
The step of storing in the database unit
The method comprising: matching personal information of a user detected as the event with identification information generated to identify the product, detecting the event from a user who provided the personal information, receiving the matching information, Storing as one user information
A method for analyzing an advertisement effect of an advertisement-attached product. 6. The method of claim 5,
The step of storing in the exposure database unit
And receiving and storing, as exposure data, an image in which the user has exposed the advertisement-attached product through the SNS or a website
A method for analyzing an advertisement effect of an advertisement-attached product. 8. The method of claim 7,
The analysis step
Extracting identification information matching the information stored in the database unit from the received exposure data, and analyzing the advertisement activity effect of the user based on the extracted information
A method for analyzing an advertisement effect of an advertisement-attached product. A computer-readable recording medium having recorded thereon a program for executing the method according to any one of claims 5 to 8.

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