KR20140119268A - Apparatus and method for providing advertisement using virtual wireless mouse - Google Patents

Apparatus and method for providing advertisement using virtual wireless mouse Download PDF

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Publication number
KR20140119268A
KR20140119268A KR1020130033226A KR20130033226A KR20140119268A KR 20140119268 A KR20140119268 A KR 20140119268A KR 1020130033226 A KR1020130033226 A KR 1020130033226A KR 20130033226 A KR20130033226 A KR 20130033226A KR 20140119268 A KR20140119268 A KR 20140119268A
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KR
South Korea
Prior art keywords
wireless mouse
information
service
advertisement information
advertisement
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Application number
KR1020130033226A
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Korean (ko)
Inventor
조창희
Original Assignee
에스케이텔레콤 주식회사
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Priority to KR1020130033226A priority Critical patent/KR20140119268A/en
Publication of KR20140119268A publication Critical patent/KR20140119268A/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/04812Interaction techniques based on cursor appearance or behaviour, e.g. being affected by the presence of displayed objects
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0267Wireless devices
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F2203/00Indexing scheme relating to G06F3/00 - G06F3/048
    • G06F2203/038Indexing scheme relating to G06F3/038
    • G06F2203/0384Wireless input, i.e. hardware and software details of wireless interface arrangements for pointing devices

Abstract

The present invention relates to a method and apparatus for providing an advertisement using a virtual wireless mouse service, and more particularly, to a method and apparatus for providing an advertisement using a virtual wireless mouse service, in which a wireless mouse application is installed to operate as a virtual wireless mouse, And the information related to the position of the cursor corresponding to the position of the cursor displayed on the screen of the host device during the virtual wireless mouse service in the host device is transmitted to the service device by the host device, It is possible to provide the advertisement information according to the information related to the cursor position to the terminal device and the host device so that the user can easily use the terminal device as a wireless mouse at any time and anywhere without having to carry a separate mouse, Advertising It is possible to reduce the advertisement cost and to maximize the advertising effect.

Description

TECHNICAL FIELD [0001] The present invention relates to a method and apparatus for providing an advertisement using a virtual wireless mouse service,

The present invention relates to a virtual wireless mouse service, and more particularly, to an apparatus and method for providing an advertisement while providing a virtual wireless mouse service based on a gyroscope function.

2. Description of the Related Art Communication terminals are manufactured in a portable form and are used in a wide variety of fields due to their ease of use and portability. Recently, such communication terminals have been developed in the form of smart phones equipped with various user functions to provide convenience and amusement.

Along with the spread of smart phones, users are using various user functions and especially using various communication services based on smart phones.

In recent years, it has provided a virtual wireless mouse service that can use a smartphone as a wireless mouse. Such a virtual wireless mouse service enables a device using a mouse such as a notebook or a tablet PC to operate as a smartphone without the help of a conventional mouse, and provides functions that a conventional mouse such as a motion detection and a touch can not. This allows the user to easily operate the device without having to carry a mouse.

However, currently, a smartphone that runs an application with a wireless mouse can only provide a virtual wireless mouse service, but can not provide other additional services. Accordingly, there is a need for a technique that can provide a virtual wireless mouse service and provide other additional services in a terminal device such as a smart phone.

Korean Patent Publication No. 2007-0006687, published on Jan. 11, 2007 (name: control device used together with computer or video game system)

Accordingly, the present invention has been proposed in order to solve the inconvenience of the related art, and a wireless mouse application is installed, a virtual wireless mouse service is performed by connecting to a host device through a wireless network, A terminal device for receiving advertisement information related to information related to a position of a cursor and displaying the advertisement information on one area of a virtual wireless mouse service screen, and a method therefor.

According to the present invention, client software corresponding to a wireless mouse application installed in a terminal device is installed, and the client software is executed to connect to a terminal device operating as a virtual wireless mouse, and in accordance with the input information received from the terminal device, And a host device for receiving information related to the position of the cursor and transmitting the advertisement information to the service device to receive advertisement information related to the site information, and a method therefor.

According to another aspect of the present invention, there is provided a terminal device including: a communication unit for performing communication with a service device through a communication network and communicating with a host device through a wireless network; An input unit for receiving input information of a virtual wireless mouse from a user; Transmits the input information input from the user on the virtual wireless mouse service screen to the host device through the communication unit to execute the wireless mouse application, control the operation of the virtual wireless mouse, and control the cursor displayed on the screen of the host device A control unit for receiving advertisement information according to information related to the position of the cursor from the service device through the communication unit; And an output unit displaying the virtual wireless mouse service screen and displaying the advertisement information in one area of the virtual wireless mouse service screen.

In the terminal device according to the preferred embodiment of the present invention, the control unit may include: a wireless mouse for controlling the display of the virtual wireless mouse service screen by installing the wireless mouse application, executing the installed wireless mouse application upon user's request, A processor; An advertisement information processing unit for controlling the output unit to display the received advertisement information on one area of the virtual wireless mouse screen; And a message processing unit for controlling the input information to be transmitted to the host device, receiving the advertisement information from the service device through the communication unit, and transmitting the received advertisement information to the advertisement information processing unit.

In the terminal apparatus according to the preferred embodiment of the present invention, when the advertisement information is not provided from the service apparatus, the control unit is provided with advertisement information provided from the host apparatus to the host apparatus in the service apparatus.

In the control unit of the terminal device according to the preferred embodiment of the present invention, the message processing unit controls to transmit the client software or the client monitoring program included in the wireless mouse application to the host device.

In the control unit of the terminal device according to the preferred embodiment of the present invention, the advertisement information processing unit may include: a statistical processing unit for statistically processing information related to the position of the cursor from the service device, And displays the received interest advertisement information in one area of the virtual wireless mouse service screen.

In the terminal device according to the preferred embodiment of the present invention, the controller detects an input signal input by the user on the virtual wireless mouse service screen using the gyroscope sensor, and generates input information on the sensed input signal do.

According to an aspect of the present invention, there is provided a host apparatus including: a communication unit for performing communication with a service apparatus through a communication network and performing communication with the terminal apparatus through a wireless network; The client software corresponding to the wireless mouse application installed in the terminal device is controlled to operate in conjunction with the terminal device operating as a virtual wireless mouse by executing the client software and when the input information is received from the terminal device, A control unit for controlling a cursor displayed on a screen according to information and receiving advertisement information according to information related to a position of a cursor from the service device through the communication unit; And an output unit displaying the advertisement information in one area of the current screen.

In the host apparatus according to the preferred embodiment of the present invention, the control unit may include client software corresponding to a wireless mouse application installed in the terminal apparatus, execute the client software, and interwork with a terminal apparatus operating as a virtual wireless mouse And controls the cursor displayed on the screen according to the received input information; An advertisement information processing unit for confirming information related to the position of the cursor, receiving the advertisement information according to the information confirmed by the service device, and controlling the output unit to display the advertisement information on one area of the current screen; And transmitting the input information received from the terminal device to the wireless mouse execution unit, transmitting the confirmed information to the service device, delivering the advertisement information received from the service device to the advertisement information processing unit, And a message processor for controlling the advertisement information to be transmitted to the terminal apparatus.

In the control unit of the host apparatus according to the preferred embodiment of the present invention, the advertisement information processing unit monitors the position of the cursor displayed on the current screen using the client monitoring program, and transmits information related to the position of the monitored cursor to the service Lt; / RTI >

In the control unit of the host apparatus according to the preferred embodiment of the present invention, the advertisement information processing unit may include a list of interest advertisements configured by statistically processing information related to the position of the cursor from any one of the service apparatus and the host apparatus Receives the interest advertisement information, and controls the output unit to display the received interest advertisement information in one area of the current screen.

According to another aspect of the present invention, there is provided a method of providing an advertisement using a virtual wireless mouse service in a terminal device, the method comprising: installing and executing a wireless mouse application; Connecting to a host device to be linked with a virtual wireless mouse; Receiving input information of a virtual wireless mouse from a user on a virtual wireless mouse service screen; Transmitting the input information to the host device to control a cursor displayed on a screen of the host device; Receiving advertisement information according to information related to a position of a cursor displayed on the host device from either the service device or the host device; And displaying the advertisement information in one area of the virtual wireless mouse service screen.

A method for providing an advertisement using a virtual wireless mouse service in a terminal device according to a preferred embodiment of the present invention includes the steps of: receiving interest advertisement information including an interest advertisement list constructed by statistically processing information related to a position of the cursor from the service device step; And displaying the received interest advertisement information in one area of the virtual wireless mouse service screen.

According to another aspect of the present invention, there is provided a method of providing an advertisement using a virtual wireless mouse service in a host device, the method comprising: installing client software corresponding to a wireless mouse application installed in a terminal device; Executing the client software; Connecting to a terminal device operating as a virtual wireless mouse; Receiving input information from the terminal device; Controlling a cursor displayed on the screen according to the received input information; Identifying information associated with the location of the cursor; Transmitting the confirmed site information to the service apparatus; Receiving advertisement information according to the confirmed information from the service device; Displaying the advertisement information in one area of the current screen; And transmitting the advertisement information to the terminal device.

A method of providing an advertisement using a virtual wireless mouse service in a host apparatus according to a preferred embodiment of the present invention includes: receiving interest advertisement information including a list of interest advertisements configured by statistically processing the confirmed information from the service apparatus; Displaying the received interest advertisement information in one area of the current screen; And transmitting the interest advertisement information to the terminal device.

According to another aspect of the present invention, there is provided a computer-readable recording medium storing a program for executing an advertisement providing method using a virtual wireless mouse service.

A wireless mouse application is installed in a terminal device to operate as a virtual wireless mouse. Client software is installed in a host device, and a cursor displayed on the screen is controlled according to input information input from a terminal device in cooperation with the terminal device, The user can easily use the terminal device as a wireless mouse anytime and anywhere without having to carry a separate mouse, and there is no need to purchase a separate wireless mouse, so that an economic effect can be obtained.

In addition, the present invention transmits information related to the position of the cursor displayed on the screen of the host device during the virtual wireless mouse service to the service device from the service device to the terminal device and the host device, It is possible to reduce the advertisement cost and to maximize the advertising effect because it is possible to target the advertisement instead of receiving the advertisement at random from the viewpoint of the business.

1 is a block diagram illustrating a configuration of a communication service system according to an embodiment of the present invention.
2 is a block diagram showing a configuration of a terminal device in a communication service system according to an embodiment of the present invention.
3 is a block diagram showing a configuration of a host apparatus in a communication service system according to an embodiment of the present invention.
4 is a block diagram showing a configuration of a service apparatus in a communication service system according to an embodiment of the present invention.
5 is a flowchart illustrating an advertisement providing method using a virtual wireless mouse service in a communication service system according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

Hereinafter, an apparatus and method for providing an advertisement using a virtual wireless mouse service in a communication service system according to an embodiment of the present invention will be described in detail.

First, a communication service system according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram illustrating a configuration of a communication service system according to an embodiment of the present invention.

1, a communication service system according to an embodiment of the present invention may include a terminal device 100, a host device 200, and a service device 300. The terminal device 100, The terminal device 100 and the host device 200 can communicate with each other through a wireless network such as Bluetooth and WiFi have.

The terminal device 100 includes a mobile communication terminal capable of transmitting and receiving various data via the communication network 10 according to a key operation of a user, a smart phone, an LTE phone, And a terminal such as a personal digital assistant (PDA). The terminal device 100 is a terminal that performs voice or data communication using the communication network 10 and includes a browser for communicating with the service device 300 via the communication network 10, And a microprocessor for executing and controlling various programs. In particular, the terminal device 100 according to the embodiment of the present invention receives and installs a wireless mouse application from the service device 200, executes a wireless mouse application using the pre-stored gyroscope function, and provides a virtual wireless mouse service do. Accordingly, the terminal device 100 operates as a wireless mouse, and can transmit the input information input from the user to the host device 200 to control the cursor. In addition, the terminal device 100 can receive advertisement information according to information related to the cursor position displayed on the host device 200 and display the advertisement information, thereby providing the user with a virtual wireless mouse service advertisement. The advertisement information may be provided from the host apparatus 200 or the service apparatus 300. The host device 200 may be one of a terminal such as a notebook PC, a desktop PC, a tablet PC, and a TV, which can transmit and receive various data via the communication network 10 according to a key operation of the user . The host apparatus 200 also includes a browser for communicating with the service apparatus 200 via the communication network 10, a memory for storing programs and protocols, a microprocessor for executing and controlling various programs, and the like Terminal. In particular, the host device 200 according to the embodiment of the present invention interlocks with the terminal device 100 through a wireless network and installs and executes software (S / W) for a virtual wireless mouse service. The host device 200 controls the mouse cursor according to an input signal from the terminal device 100 and transmits information related to the cursor position to the service device 200. [ Accordingly, the host device 200 can receive the advertisement information according to the information related to the cursor position from the service device 300 and display it, thereby providing the advertisement to the user. When the host device 200 confirms that the advertisement information is not transmitted from the user and the terminal device 100 or from the service device 300 to the terminal device 100, the host device 200 transmits the received advertisement information to the terminal device 100, Lt; / RTI > The service apparatus 300 is a server apparatus that interlocks with the terminal apparatus 100 and the host apparatus 200 through the communication network 10 and includes a program and an application for providing services to the terminal apparatus 100 and the host apparatus 200 And so on. In particular, the service device 300 according to the embodiment of the present invention can provide a program and applications for a virtual wireless mouse service to a terminal device. A wireless mouse application and receives information related to the position of the cursor, that is, information related to the position of the cursor, in the area where the cursor is located from the host device 200, searches the related advertisement, and constructs the advertisement list using the retrieved advertisement. The service device 300 also provides advertisement information including a list of advertisements composed of the terminal device 100 and the host device 200. [

The configuration of the terminal device 100 serving as a wireless mouse in the communication service system will now be described in detail with reference to the accompanying drawings.

2 is a block diagram showing a configuration of a terminal device in a communication service system according to an embodiment of the present invention.

2, the terminal device 100 may include a control unit 110, a communication unit 120, an input unit 130, a storage unit 140, and an output unit 150.

The controller 110 controls the overall operation of the terminal device 100 and the operation for the virtual wireless mouse service. In particular, the control unit 110 according to the embodiment of the present invention receives and installs a wireless mouse application from the service device 200, and provides a virtual wireless mouse service by connecting the wireless mouse application with the preset gyroscope function . Here, the wireless mouse application can be downloaded by the user through the app store. When the user requests the download of the wireless mouse application, the control unit 110 transmits a wireless mouse application request message to the service device 200 to receive the wireless mouse application from the service device 200 through the application store .

In addition, the control unit 110 may receive advertisement information according to information monitored by the host device 200, that is, information related to the cursor position, while providing a virtual wireless mouse service, and may provide the advertisement information to the user from the service device 300 . The control unit 110 may include a wireless mouse processing unit 111, a message processing unit 112, and an advertisement information processing unit 113.

The wireless mouse processing unit 111 installs the wireless mouse application received from the service device 300 through the message processing unit 112 and connects the wireless mouse application to the predetermined gyroscope function to execute the wireless mouse application.

In addition, the wireless mouse processor 111 detects a signal input from the user through the gyroscope sensor. For example, when the user rotates the terminal device 100 back and forth, left and right, and up and down directions, the wireless mouse processing unit 111 measures the rotational speed with respect to the moving direction through the gyroscope sensor and detects an input signal . Then, the wireless mouse processing unit 111 transmits the sensed input signal to the message processing unit 112 to transmit the input information for controlling the cursor displayed on the screen of the host apparatus 200 to the host apparatus 200 via the wireless network .

The message processing unit 112 processes the messages transmitted and received through the communication unit 120 to provide the virtual wireless mouse service and the advertisement to the service apparatus 300 and the host apparatus 200. [ Specifically, the message processing unit 112 receives a message including the wireless mouse application from the service device 300, and transmits the received wireless mouse application to the wireless mouse processing unit 111.

The message processing unit 112 controls the communication unit 120 to transmit and receive a message for connection with the host device 200 through the wireless network. At this time, the message processing unit 112 searches the host device 200 to perform wireless communication, checks the wireless port number and address of the searched host device 200, and performs wireless communication with the checked wireless port number and address. Can be controlled.

The message processing unit 112 receives the input signal received from the gyroscope sensor from the wireless mouse processing unit 111 and generates input information for controlling the cursor displayed on the host device 200 according to the received input signal And controls the communication unit 120 to transmit the input information transmission message including the generated input information to the host apparatus 200. [ The message processing unit 112 receives the advertisement information transmission message from the service device 300 through the communication unit 120 and delivers the received advertisement information to the advertisement information processing unit 113. [ At this time, if the message processing unit 112 does not receive the advertisement information from the service apparatus 300, the host apparatus 200 may receive the advertisement information provided from the service apparatus 300 from the host apparatus 200. [

The advertisement information processing unit 113 controls the advertisement information included in the received advertisement information transmission message to be displayed on the display unit screen of the output unit 150. [ At this time, since the current screen of the display unit displays the virtual wireless mouse service screen, the advertisement information can be displayed in one area of the virtual wireless mouse service screen. For example, the advertisement information processing unit 113 may configure the advertisement information to be a banner advertisement or a pop-up window, and to display the configured banner advertisement or the pop-up window on one area of the virtual wireless mouse service screen. In addition, the advertisement information processing unit 113 may receive the statistical interest advertisement information from the service device 300 and display it on one area of the virtual wireless mouse service screen.

The communication unit 120 communicates with the service device 300 through the communication network 10 to transmit and receive messages for providing advertisement while providing a wireless mouse service. The communication unit 120 can transmit and receive data through various communication methods as well as wire and wireless methods. In addition, the communication unit 120 may transmit and receive data using one or more communication methods. For this purpose, the communication unit 120 may include a plurality of communication modules that transmit and receive data according to different communication methods, respectively. In particular, the communication unit 120 can communicate with the host device 200 through a wireless network such as Bluetooth and Wi-Fi.

The input unit 130 may generate a user input signal corresponding to a user request or information according to a user's operation and may be implemented as various input means that are currently commercialized or may be commercialized in the future. , A joystick, a touch screen, a touch pad, or the like, as well as a gesture input means for sensing a user's motion and generating a specific input signal. Particularly, the input unit 130 according to the embodiment of the present invention may include a gyroscope sensor. The gyroscope sensor generates an input signal according to the rotational direction or click (touch) inputted by the user, And transmits the signal to the control unit 110.

The storage unit 140 is a device for storing data, and includes a main memory and an auxiliary memory, and stores information necessary for the operation of the terminal 100. [ The storage unit 140 may be an optical storage medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a CD-ROM (Compact Disc Read Only Memory), a DVD (Digital Video Disk) A magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), and a flash memory. In particular, the storage unit 140 according to the embodiment of the present invention may store the provided wireless mouse application, store input information for controlling a cursor according to an input signal, advertisement information provided from the service device 300, and the like .

The output unit 150 may display the wireless mouse application screen to be executed and display the advertisement information and the interest advertisement information received from the service device 300 in one area of the wireless mouse application screen. At this time, the advertisement information and the interest advertisement information may be displayed in the form of a banner advertisement or a pop-up window. The output unit 150 is a means for outputting a visual, audible, or tactile sense to the user. The output unit 150 may include a display device for outputting visual information, an audio device for outputting auditory information, a haptic device for outputting tactile information, and the like. The display device may be a touch screen. When the display device is formed in the form of a touch screen, the display device may perform some or all of the functions of the input device 130. An audio device may represent a speaker typically.

Next, the configuration of the host apparatus 200 in the communication service system will be described in detail with reference to the accompanying drawings.

3 is a block diagram showing a configuration of a host apparatus in a communication service system according to an embodiment of the present invention.

3, the host apparatus 200 may include a control unit 210, a communication unit 220, an input unit 230, a storage unit 240, and an output unit 250.

The control unit 210 controls the overall operation of the host device 200 and the operation for the virtual wireless mouse service. In particular, the controller 210 according to the embodiment of the present invention installs a client software (S / W) corresponding to a wireless mouse application for a virtual wireless mouse service. In addition, the control unit 210 controls the cursor according to the input information for cursor control received from the terminal device 100, monitors the area where the cursor is positioned, collects information related to the position of the cursor, Receives the advertisement information according to the related information through the communication unit 220 from the service device 300 and controls the display unit of the output unit 250 to display the received advertisement information. Here, the information related to the position of the cursor includes information displayed in an area where the cursor is located, for example, URL information of a web site, information about a page that a user clicks on in a web site, Information, widget information, and the like. Therefore, for example, if the portal site is displayed on the screen of the current display unit of the host device 200 and the cursor is located in one area of the portal site, the received advertisement information is the advertisement information found in relation to the URL to the portal site . The control unit 210 may include a wireless mouse execution unit 211, a message processing unit 212, and an advertisement information processing unit 213.

The wireless mouse execution unit 211 installs the client software (S / W) corresponding to the wireless mouse application for the virtual wireless mouse service, and executes the client software at the request of the user. The client software can be downloaded directly to the web site, or the software included in the wireless mouse application can be provided from the terminal device 100.

The message processing unit 212 controls the communication unit 220 to transmit and receive a message for connection with the terminal device 100 through the wireless network. At this time, the message processing unit 212 searches the terminal device 100 to perform wireless communication, checks the wireless port number and address of the searched terminal device 100, and performs wireless communication with the checked wireless port number and address. Can be controlled. Thereafter, the message processing unit 212 receives the client software from the terminal device 100 and delivers the received client software to the wireless mouse execution unit 211.

The message processing unit 212 receives the input information transmission message including the input information for controlling the cursor from the terminal device 100 through the communication unit 220 and transmits the received input information to the advertisement information processing unit 213 do. Then, the message processing unit 212 controls the communication unit 220 to transmit the information transmission message including the information related to the position of the cursor to the service device 300.

The message processing unit 212 receives the advertisement information and the interest advertisement information from the service apparatus 300 through the communication unit 220 and delivers the received advertisement information and the interest advertisement information to the advertisement information processing unit 213.

The message processing unit 212 controls the terminal device 100 to transmit the advertisement information provided from the service device 300 to the terminal device 100 when the terminal device 100 does not receive the advertisement information from the service device 300.

The advertisement information processing unit 213 stores and installs a client monitoring program provided from the terminal device 100 and executes a client monitoring program according to a user's request. Here, the client monitoring program is a program for collecting information related to the cursor position by monitoring the area where the cursor is located in real time.

The advertisement information processing unit 213 may further include an output unit 250 for displaying the advertisement information and the interest advertisement information transmitted from the message processing unit 212 in the form of a banner advertisement or a popup window in one area of the current screen of the output unit 250, .

The communication unit 220 communicates with the service device 300 through the communication network 10 to transmit and receive messages for providing advertisements while providing a virtual wireless mouse service. The communication unit 220 can transmit and receive data through various communication methods as well as wire and wireless methods. In addition, the communication unit 220 may transmit and receive data using one or more communication methods. For this purpose, the communication unit 220 may include a plurality of communication modules that transmit and receive data according to different communication methods, respectively. In particular, the communication unit 220 can communicate with the terminal device 100 through a wireless network such as Bluetooth and Wi-Fi.

The input unit 230 may generate a user input signal corresponding to a user request or information according to a user's operation and may be implemented by various input means that are currently commercialized or can be commercialized in the future. , A joystick, a touch screen, a touch pad, or the like, as well as a gesture input means for sensing a user's motion and generating a specific input signal.

The storage unit 240 is a device for storing data, and includes a main storage device and an auxiliary storage device, and stores information necessary for operation of the host device 200. [ The storage unit 240 may be an optical storage medium such as a magnetic medium such as a hard disk, a floppy disk, and a magnetic tape, a compact disk read only memory (CD-ROM), and a digital video disk (DVD) A magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), and a flash memory. In particular, the storage unit 240 according to the exemplary embodiment of the present invention stores a program for providing a wireless mouse service and an advertisement, such as client software and a client monitoring program, and stores input information for controlling a cursor according to an input signal Advertisement information provided from the service device 300, and the like.

The output unit 250 can display the screen of the selected region, the client software, the client monitoring program installation screen, and the cursor movement according to the input information on the screen of the display unit according to the input information received from the terminal device 100. Also, the output unit 250 can display the advertisement information and the interest advertisement information received from the service device 300 in one area of the current screen. At this time, the advertisement information and the interest advertisement information may be displayed in the form of a banner advertisement or a pop-up window. The output unit 250 is a means for outputting a visual, audible, or tactile sense to the user. The output unit 250 may include a display device for outputting visual information, an audio device for outputting auditory information, a haptic device for outputting tactile information, and the like. The display device may be a touch screen. When the display device is formed in the form of a touch screen, the display device may perform some or all of the functions of the input device. An audio device may represent a speaker typically.

Next, the configuration of the service apparatus 300 in the communication service system will be described in detail with reference to the accompanying drawings.

4 is a block diagram showing a configuration of a service apparatus in a communication service system according to an embodiment of the present invention.

Referring to FIG. 4, the service apparatus 300 may include a control unit 310, a communication unit 320, and a storage unit 330.

The control unit 310 receives the information related to the position of the cursor from the host device 200, searches for an advertisement related to the received site information, constructs the retrieved advertisement as an advertisement list, (100) and the host device (200) or to the host device (200). For this, the control unit 310 may include an advertisement search unit 311, an advertisement information processing unit 312, and a message processing unit 313.

The advertisement searching unit 311 receives information related to the position of the cursor monitored from the host device 200 in real time and searches for advertisements related to the received site information. That is, when the information related to the position of the cursor is received, the advertisement searching unit 311 checks the cookie value or the URL included in the information related to the position of the cursor, accesses the corresponding site, Collect.

The advertisement information processing unit 312 forms an advertisement list, adds the collected advertisements to the advertisement list formed by the advertisement search unit 311, generates advertisement information including the advertisement list, and transmits the generated advertisement information to the terminal apparatus 100 And the host apparatus 200 to the message processing unit 313. [ At this time, the advertisement information processing unit 312 generates and provides advertisement information at a preset period of time while being connected to the site, and when the host apparatus 200 accesses another site, Can be generated and provided.

In addition, the advertisement information processing unit 312 collects information related to the position of the cursor, performs statistical processing, adds the searched advertisement to the list of interest advertisements in relation to information related to the position of the statistically processed cursor, And transmits the generated interest advertisement information to the message processing unit 313 to transmit the generated interest advertisement information to the terminal device 100 and the host device 200. [ For example, if a user clicks once on a site or searched to find a desired site is not of primary interest to the user, then searching for and providing ads to those sites will provide advertisements May be provided. Therefore, the advertisement information processing unit 312 may statistically process the information related to the position of the cursor, and provide the advertisement information when the information related to the position of the cursor is collected for a predetermined time or a predetermined number of times.

In addition, the advertisement information processing unit 312 statistically processes the information related to the position of the cursor collected for a predetermined time, for example, a day or a week, and stores information related to the position of the most received cursor, A site is identified and the retrieved advertisement related to information related to the position of the cursor is added to the list of interest advertisements and managed. Thereafter, the advertisement information processing unit 312 may provide interest advertisement information including a list of interested advertisements when the information related to the position of the same cursor is received when providing the virtual wireless mouse service again. In addition, the advertisement information processing unit 312 may provide interest advertisement information together with advertisement information provided in real time. In this case, the display unit of the terminal device 100 and the display device of the host device 200 may sequentially provide advertisement information and interest advertisement information, respectively, or may be displayed in one area of the current screen.

The communication unit 320 communicates with the terminal device 100 and the host device 200 through the communication network 10 to transmit and receive messages for providing advertisements while providing a virtual wireless mouse service. The communication unit 320 can transmit and receive data through various communication methods as well as wire and wireless methods. In addition, the communication unit 320 may transmit and receive data using one or more communication methods. For this purpose, the communication unit 320 may include a plurality of communication modules for transmitting and receiving data according to different communication methods, respectively.

The storage unit 330 is a device for storing data, and includes a main storage device and an auxiliary storage device, and stores information necessary for operation of the service device 300. The storage unit 330 may be an optical storage medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a CD-ROM (Compact Disk Read Only Memory), a DVD (Digital Video Disk) A magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), and a flash memory. In particular, the storage unit 330 according to an embodiment of the present invention may store information related to the position of the cursor received from the host device 200, a retrieved advertisement related to the position of the cursor, a list of advertisements, The information related to the location may be statistically processed to store the retrieved advertisement and the list of interest advertisements.

Hereinafter, a method of providing an advertisement using a wireless mouse service according to an exemplary embodiment of the present invention will be described in detail with reference to the accompanying drawings.

5 is a flowchart illustrating an advertisement providing method using a virtual wireless mouse service in a communication service system according to an embodiment of the present invention.

Referring to FIG. 5, in step 1101, the terminal device 100 of the communication service system receives and stores a wireless mouse application from the service device 300 when the user requests downloading of the wireless mouse application from the web store, for example . Here, the wireless mouse application may not be provided from the service device 300, but may be transmitted to the terminal device 100 via a USB or the like by a user.

Accordingly, in step 1102, the terminal device 100 installs the provided wireless mouse application and executes the wireless mouse application according to the request of the user.

In step 1103, the terminal device 100 displays a screen for searching for a terminal device to be connected for a virtual wireless mouse service. When the user searches for a terminal device to be connected and selects an arbitrary terminal device, (200) and performs connection to the host device (200).

In step 1104, the terminal device 100 transmits the client software included in the wireless mouse application to the host device 200. At this time, the terminal device 100 can transmit the client monitoring program included in the wireless mouse application to the host device 200 together. The client software and the client monitoring program may be downloaded directly from the web site in the host device 200 without being transmitted from the terminal device 100. [

Accordingly, in step 1105, the host device 200 installs the received client software and executes the client software according to the request of the user. At this time, the host apparatus 200 installs and executes the client monitoring programs received together.

Thereafter, in step 1106, the terminal device 100 generates input information on the sensed input signal and transmits the generated input information to the host device 200 when the user senses the input signal through the gyroscope sensor. Accordingly, in step 1107, the host device 200 controls the position of the cursor according to the input information. At this time, in step 1108, the host device 200 monitors the current screen through the client monitoring program and confirms the current position of the cursor. Accordingly, the host apparatus 200 can read the screen information displayed in the position area of the identified cursor, and can confirm the information related to the cursor position through the read screen information. In step 1109, the host device 200 transmits the confirmed site information to the service device 300.

Accordingly, in step 1110, the service device 300 confirms information related to the position of the cursor received from the host device 200, and searches for an advertisement related to the information related to the position of the identified cursor.

Then, in step 1111, the service device 300 forms an advertisement list, adds the retrieved advertisement to the advertisement list, and generates advertisement information including the advertisement list. In step 1112, the service device 300 transmits the advertisement information generated in the terminal device 100 and the host device 200. [ Accordingly, in step 1113, the terminal device 100 displays the received advertisement information in one area of the virtual wireless mouse service screen, and the host device 200 displays the received advertisement information in one area of the current screen. At this time, if the service device 300 transmits the advertisement information only to the host device 200 in step 1112, the host device 200 can transmit the received advertisement information to the terminal device 100, Can receive the advertisement information from the host device 200 and display it on the screen.

In addition, the service device 300 statistically processes information related to the position of the received cursor, searches for an advertisement for information related to the position of the statistically processed cursor, forms an interest advertisement list, And may transmit the advertisement information to the terminal device 100 and the host device 200. [ Accordingly, the terminal device 100 can display the received interest advertisement information and provide it to the user.

The advertisement providing method using the wireless mouse service according to the embodiment of the present invention as described above can be implemented in the form of software readable by various computer means and recorded in a computer readable recording medium. Here, the recording medium may include program commands, data files, data structures, and the like, alone or in combination. Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. For example, the recording medium may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM), a digital video disk (DVD) Includes a hardware device that is specially configured to store and execute program instructions such as a magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), a flash memory, do. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be apparent to those skilled in the art. Furthermore, although specific terms are used in this specification and the drawings, they are used in a generic sense only to facilitate the description of the invention and to facilitate understanding of the invention, and are not intended to limit the scope of the invention.

The present invention relates to a method and an apparatus for providing an advertisement using a virtual wireless mouse service, and a communication service system for the same. The wireless mouse application is installed in a terminal device, operates as a virtual wireless mouse, The user can easily use the terminal device as a wireless mouse anytime and anywhere without having to carry a separate mouse by controlling the cursor displayed on the screen in accordance with the input information input from the terminal device in cooperation with the device, There is no need to obtain an economic effect.

In addition, the present invention transmits information related to the position of the cursor corresponding to the position of the cursor displayed on the screen of the host device during the virtual wireless mouse service to the service device so that the cursor moves from the service device to the terminal device and the host device, Since the advertisement information related to the area in which the advertisement is provided can be provided, it is possible to use the advertisement in the industrial field because it can reduce the advertisement cost and maximize the advertisement effect because the advertisement can be provided at random.

10: communication network 100: terminal device
110: control unit 120: communication unit
130: Input unit 140:
150: output unit 200: host device
210: control unit 220:
230: input unit 240: storage unit
250: output unit 300: service apparatus
310: Control section 320:
330:

Claims (15)

A communication unit for performing communication with the service device through the communication network and performing communication with the host device through the wireless network;
An input unit for receiving input information of a virtual wireless mouse from a user;
Transmits the input information input from the user on the virtual wireless mouse service screen to the host device through the communication unit to execute the wireless mouse application, control the operation of the virtual wireless mouse, and control the cursor displayed on the screen of the host device A control unit for receiving advertisement information according to information related to the position of the cursor from the service device through the communication unit; And
An output unit displaying the virtual wireless mouse service screen and displaying the advertisement information in one area of the virtual wireless mouse service screen;
And a terminal device.
The apparatus of claim 1,
A wireless mouse processing unit for installing the wireless mouse application and controlling the display of the virtual wireless mouse service screen by executing the wireless mouse application installed according to a user's request;
An advertisement information processing unit for controlling the output unit to display the received advertisement information on one area of the virtual wireless mouse service screen; And
A message processing unit for controlling the input information to be transmitted to the host device, receiving the advertisement information from the service device through the communication unit, and transmitting the received advertisement information to the advertisement information processing unit;
And a terminal device.
The apparatus of claim 1,
Wherein the advertisement information provided from the service apparatus to the host apparatus is received from the host apparatus when the advertisement information is not received from the service apparatus.
3. The apparatus of claim 2,
And controls the client software or the client monitoring program included in the wireless mouse application to be transmitted to the host device.
The advertisement information processing apparatus according to claim 2,
The mobile terminal receives the interest advertisement information including the interest advertisement list configured by statistically processing information related to the position of the cursor from the service device, and displays the received interest advertisement information on one area of the virtual wireless mouse service screen .
The apparatus of claim 1,
Wherein the gyroscope sensor senses an input signal input by a user on the virtual wireless mouse service screen and generates input information on the sensed input signal.
A communication unit for performing communication with a service device through a communication network and performing communication with the terminal device through a wireless network;
The client software corresponding to the wireless mouse application installed in the terminal device is controlled to operate in conjunction with the terminal device operating as a virtual wireless mouse by executing the client software and when the input information is received from the terminal device, Controls the cursor displayed on the screen according to the information, receives advertisement information according to information related to the position of the cursor from the service device through the communication unit, and controls the provided advertisement information to be transmitted to the terminal device through the communication unit A control unit; And
An output unit displaying the advertisement information in one area of the current screen;
And a host device.
8. The apparatus of claim 7,
The client software corresponding to the wireless mouse application installed in the terminal device is controlled to operate in conjunction with the terminal device operating as the virtual wireless mouse by executing the client software and the cursor displayed on the screen is controlled according to the received input information A wireless mouse execution unit;
An advertisement information processing unit for confirming information related to the position of the cursor, receiving the advertisement information according to the information confirmed by the service device, and controlling the output unit to display advertisement information provided in one area of the current screen; And
Wherein the control unit transmits the input information received from the terminal device to the wireless mouse execution unit and transmits the confirmed information to the service device and transfers the advertisement information received from the service device to the advertisement information processing unit, A message processing unit for controlling the advertisement information to be transmitted to the terminal device;
And a host device.
9. The advertising information processing apparatus according to claim 8,
Monitors the position of the cursor displayed on the current screen by using the client monitoring program, and transmits information related to the position of the monitored cursor to the service apparatus.
9. The advertising information processing apparatus according to claim 8,
Receiving information of interest from the service device and the host device by statistically processing information related to the position of the cursor, receiving the information of interest advertisement including a list of interest advertisements, displaying the received information of interest on one area of the current screen, Wherein the control unit controls the output unit to control the output unit.
Installing and executing a wireless mouse application;
Connecting to a host device to be linked with a virtual wireless mouse;
Receiving input information of a virtual wireless mouse from a user on a virtual wireless mouse service screen;
Transmitting the input information to the host device to control a cursor displayed on a screen of the host device;
Receiving advertisement information related to information related to the position of a cursor displayed on the host device from either the service device or the host device; And
Displaying the advertisement information in one area of the virtual wireless mouse service screen;
And transmitting the virtual wireless mouse service to the terminal device.
12. The method of claim 11,
Statistically processing information related to the position of the cursor from the service device, and receiving interest advertisement information including a list of interest advertisements; And
Displaying the received interest advertisement information in one area of the wireless mouse service screen;
The method of claim 1, further comprising the steps of: receiving a virtual wireless mouse service;
Installing client software corresponding to a wireless mouse application installed in the terminal device;
Executing the client software;
Connecting to a terminal device operating as a virtual wireless mouse;
Controlling a cursor displayed on the screen according to input information received from the terminal device;
Identifying information associated with the location of the cursor;
Transmitting the confirmed information to the service device;
Receiving advertisement information according to the confirmed information from the service device;
Displaying the advertisement information in one area of the current screen; And
Transmitting the advertisement information to the terminal device;
The method of claim 1, further comprising the steps of:
14. The method of claim 13,
A step of statistically processing the confirmed information from the service device and receiving interest advertisement information including a list of interest advertisements;
Displaying the received interest advertisement information in one area of the current screen; And
Transmitting the interest advertisement information to the terminal device;
The method of claim 1, further comprising the steps of: receiving the virtual wireless mouse service from the host computer;
A computer-readable recording medium storing a program for executing an advertisement providing method using the virtual wireless mouse service according to any one of claims 11 to 14.
KR1020130033226A 2013-03-28 2013-03-28 Apparatus and method for providing advertisement using virtual wireless mouse KR20140119268A (en)

Priority Applications (1)

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Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
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