KR20140103861A - Server and method for calculating expenses relating to advertisement - Google Patents

Server and method for calculating expenses relating to advertisement Download PDF

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Publication number
KR20140103861A
KR20140103861A KR1020140017900A KR20140017900A KR20140103861A KR 20140103861 A KR20140103861 A KR 20140103861A KR 1020140017900 A KR1020140017900 A KR 1020140017900A KR 20140017900 A KR20140017900 A KR 20140017900A KR 20140103861 A KR20140103861 A KR 20140103861A
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KR
South Korea
Prior art keywords
advertisement
user
push
post
providing
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KR1020140017900A
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Korean (ko)
Inventor
정준혁
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(주)원더피플
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Publication of KR20140103861A publication Critical patent/KR20140103861A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements

Abstract

The present invention relates to an advertising charge calculation server for calculating an advertising charge based on a reaction of a user. According to a first aspect of the present invention, an advertising charge calculation server for calculating advertising charges according to a reaction of a user may include a push provision unit for providing a push advertisement for an advertising notice including advertising content for a user terminal; a service provision unit for providing an advertising notice associated with the selected push advertisement for the user terminal; and an advertising charge calculation unit for calculating advertising charges of advertising content corresponding to the advertising notice according to a series of user reactions generated for the advertising notice from selection of the push advertisement by the user terminal.

Description

TECHNICAL FIELD [0001] The present invention relates to a server and a method for setting an advertisement charge settlement rate,

The present invention relates to a system and method for setting up an advertisement fee, and more particularly, to an advertisement fee settlement system and method for determining an advertisement fee to be settled to an advertiser based on a user response to a push message received at a user terminal, System and method.

In recent years, various types of online ads have been provided, and the standard of settlement of online advertisements has also been diversified.

In recent years, portable information communication devices such as a smart phone and a tablet computer have been widely used. Users' usage of the portable information communication devices is different from that of conventional personal computers.

Particularly, since the portable information communication devices are held for 24 hours and the power is turned on, the user can check the new information in real time. In particular, the user can be notified of the occurrence of new information by using a push function supported by an operating system of a portable information communication device or a web browser.

The push function is implemented in such a manner that a message for new information is displayed on the display of the user terminal, and the reception of the message is notified by sound or vibration. Also, when a message displayed on the display is touched, an application program in which new information is generated is executed, and new information notified via the push function is downloaded and displayed through an application program.

Accordingly, unlike a general personal computer, users can recognize the occurrence of new information in real time through such a push function at any time, and can immediately confirm newly generated information by touching a push message.

However, according to the user's reaction to the push function, there has been no conventional service for evaluating the user's perceived effect on new information or setting the same as the criteria for setting the advertisement fee.

Korean Patent Laid-Open No. 10-2007-0111647 discloses a fee settlement method and a fee settlement system. In this case, a fee is charged to an advertiser only for a click on search information or advertisement information leading to actual product purchase, And a fee settlement system capable of preventing abuse of the fee. However, the techniques disclosed in the above patent documents do not solve the above-described problems.

Therefore, a technique for solving the above-described problems is required.

On the other hand, the background art described above is technical information acquired by the inventor for the derivation of the present invention or obtained in the derivation process of the present invention, and can not necessarily be a known technology disclosed to the general public before the application of the present invention .

An exemplary embodiment of the present invention provides an advertisement charge settlement server and method for evaluating a user's new information recognition effect in response to a user's reaction to a push function provided at a user terminal.

According to another aspect of the present invention, there is provided an advertisement fee settlement server and method for imposing an advertisement fee on an advertiser in response to a user's reaction to a push function provided in a user terminal or paying a user a reward for an advertisement There is a purpose.

According to a first aspect of the present invention, an advertisement fee settlement server for settlement of an advertisement fee according to a reaction of a user may provide a push advertisement for an advertisement article including an advertisement content to a user terminal A service provider providing a commercial post associated with a push advertisement selected by the user terminal, a service provider providing a commercial post associated with the push advertisement selected by the user terminal, And an advertisement charge settlement unit that charges the advertisement charge of the corresponding advertisement content.

According to a second aspect of the present invention, a method for an advertisement fee settlement server to settle an advertisement fee according to a user's reaction to an advertisement article includes the steps of providing a push advertisement for an advertisement article including an advertisement content to a user terminal, Providing an advertisement post associated with the push advertisement selected as the terminal, and adjusting the advertisement fee of the advertisement content corresponding to the advertisement post according to a series of user reactions occurring to the advertisement post from the selection of the push advertisement at the user terminal Step < / RTI >

According to an embodiment of the present invention, the degree of interest of a user in an advertisement is objectively evaluated according to a user's reaction to a push function provided in a user terminal, A more reliable evaluation can be made.

In addition, according to any one of the tasks of the present invention, an advertisement fee may be charged to an advertiser in accordance with a user's reaction to a push function provided in a user terminal, or a reward for an advertisement may be provided to a user.

The effects obtained by the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those skilled in the art from the following description will be.

1 is a configuration diagram of an advertisement charge settlement system according to an embodiment of the present invention.
2 is a block diagram illustrating an advertisement charge settlement server according to an embodiment of the present invention.
3 is a flowchart illustrating a method of calculating an advertisement charge according to an embodiment of the present invention.
4 to 6 are diagrams for explaining a method of calculating an advertisement charge according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "comprising ", it means that it can include other elements as well, without departing from the other elements unless specifically stated otherwise.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

Before describing this, we first define the meaning of the terms used below.

In the present invention, the 'advertisement content' may include at least one of text, images, and moving images. The advertiser may register the advertisement content on the server through the advertiser terminal or the operator of the server may register the advertisement content.

A post including an advertisement content registered or created by an advertiser is referred to as an " advertisement post ".

On the other hand, a notice generated at the user terminal is referred to as 'push' in order for the user terminal to inform the user of the new information, and a push informing the user that a new advertisement is registered is called 'push advertisement'.

And a dedicated application that can be installed in a user terminal to provide contents such as advertisement posts to a user through a push advertisement is called an " advertisement application. &Quot;

1 is a block diagram for explaining an advertisement charge settlement system 100 according to an embodiment of the present invention.

The network N that enables communication between the respective configurations of the advertisement charge settlement system 100 may be a Local Area Network (LAN), a Wide Area Network (WAN), a Value Added Network (VAN) Such as a personal area network (PAN), a mobile radio communication network, a Wibro (Wireless Broadband Internet), a Mobile WiMAX, a HSDPA (High Speed Downlink Packet Access) Wireless network.

The user terminals 10 and 11 can be implemented in a computer, a portable terminal, or a television, which can be connected to a remote server through the network N, or can be connected to other terminals and servers. Here, the computer includes, for example, a notebook computer, a desktop computer, a laptop computer, and the like, each of which is equipped with a web browser (WEB Browser), and the portable terminal may be a wireless communication device , Personal Communication System (PCS), Personal Digital Cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), Global System for Mobile communications (GSM), International Mobile Telecommunication (IMT) (W-CDMA), Wibro (Wireless Broadband Internet), Smart Phone, Mobile WiMAX (Mobile Worldwide Interoperability for Microwave Access) (Handheld) based wireless communication device. In addition, the television may include an Internet Protocol Television (IPTV), an Internet television (TV), a terrestrial TV, a cable TV, and the like.

Meanwhile, the advertisement charge settlement system 100 may include one or more user terminals 10 and 11, which may be different from the configuration of the user terminals 10 and 11, (10) and an advertiser terminal (11). Hereinafter, for the sake of convenience, the user terminals 10 and 11 are divided into the client terminal 10 and the advertiser terminal 11 according to their respective roles.

Then, the advertisement charge settlement server 20 can receive and register the advertisement content from the advertiser terminal 11, allow the advertisement post for the registered advertisement to be posted online, and provide the push advertisement to the customer terminal 10 And can collect the user's reaction to the push advertisement provided to the customer terminal 10 and settle the advertisement fee accordingly.

Finally, the advertisement charge settlement system 100 may optionally include a push server 21, and may perform a push advertisement to the customer terminal 10 performed by the advertisement fee settlement server 20. [

Hereinafter, the configuration of the advertisement charge settlement server 20 will be described with reference to FIG. 2 to explain the role of the advertisement charge settlement server 20. FIG.

The advertisement management unit 210 of the advertisement fee settlement server 20 may provide a user interface to the advertiser terminal 11 for registering the advertisement content from the advertiser terminal 11, You can manage your ad posts.

That is, the advertisement management unit 210 can receive advertisement contents from the advertiser terminal 11 to generate advertisement posts to be provided to the customer terminal 10, and can provide the user interface to the advertiser terminal 11 have.

The user interface provided to the advertiser terminal 11 may include an editing tool capable of registering advertisement contents or editing or creating advertisement contents.

At this time, the advertisement content may be an advertisement to be able to interact with the user, an advertisement for informing the consumer of the product or service, or an investigation item for investigating the consumer satisfaction with the advertisement together with the advertisement.

The advertisement management unit 210 can register the advertisement content received from the advertiser terminal 11 and post the advertisement post including the registered advertisement content on-line.

For example, the advertisement management unit 210 may publish the advertisement post including the registered advertisement content on a web page or allow the advertisement to be viewed through an advertisement application that can be executed on the customer terminal 10.

When the advertiser terminal 11 registers the advertisement content in the advertisement management unit 210, the push provider 220 can provide the push advertisement for the advertisement post including the advertisement content to the customer terminal 10. [

These push advertisements include identification information that can identify the customer terminal 10 to receive the push advertisement, sender (e.g., advertiser) information to send the push advertisement, identification information of the advertisement application associated with the push advertisement, Identification information of the customer terminal 10, a message to be displayed on the display of the customer terminal 10, audio identification information to be used for audio alarm, and the like.

At this time, the message included in the push advertisement may include text or an image part included in the advertisement publication, or text or image associated with the advertisement publication.

When the push advertisement is provided to the customer terminal 10 by the push provider 220 as described above, the service provider 230 provides the advertisement client application 10 with an advertisement application capable of displaying the advertisement content of the advertisement post associated with the push advertisement to the customer terminal 10. [ And can monitor whether or not the push advertisement is selected by the user at the customer terminal 10. [

In one embodiment, the service provider 230 may receive from the customer terminal 10 that the push advertisement has been selected by the user, thereby recognizing that the push advertisement has been selected by the user.

For example, if the user selects a message (by touching or clicking, etc.) of the push advertisement displayed on the display while a message included in the push advertisement is displayed on the display of the customer terminal 10, 10 may detect the push advertisement selection of the user and the service provider 230 may receive whether or not to select the push advertisement from the operating system of the customer terminal 10. [

Thereafter, the advertisement application provided by the service provider 230 may be executed in the customer terminal 10. [

In another embodiment, the service provider 230 can receive from the customer terminal 10 whether or not the advertisement application has been executed, thereby recognizing that the push advertisement provided to the customer terminal 10 has been selected.

For example, when the push advertisement provided to the customer terminal 10 is selected by the user, the advertisement application corresponding to the identification information of the advertisement application included in the selected push advertisement can be executed in the customer terminal 10, The advertisement server 230 can recognize that the push advertisement provided to the customer terminal 10 has been selected by receiving the advertisement posting request from the advertisement application executed in the customer terminal 10. [

When the service provider 230 recognizes that the push advertisement provided to the customer terminal 10 is selected, the service provider 230 can provide the advertisement post associated with the push advertisement to the customer terminal 10. [

For example, when the push advertisement provided to the customer terminal 10 is selected, the service provider 230 provides the advertisement post corresponding to the advertisement post identification information included in the push advertisement to the customer terminal 10 through the advertisement application can do.

Meanwhile, the service provider 230 may provide the advertisement post associated with the push advertisement to the customer terminal 10 before the push advertisement is selected by the user, and the service offerer 230 may provide the advertisement post, for example, To the customer terminal 10, a storage location of a previously provided advertisement post so that the advertisement post stored in the customer terminal 10 can be displayed.

In addition, the service providing unit 230 may provide a service to the user terminal 10 in order to allow the user to express an interest in the advertisement or input an evaluation, A user interface can be provided.

For example, the service provider 230 may display a selection button (for example, a 'favorite' button on a facebook) on one side of the advertisement post so that one of the rating levels of at least one level for the advertisement post can be selected, Providing a user interface for inputting a comment so that an evaluation of the advertisement post can be input by itself, or providing a hyperlinked object to be linked to the advertiser's homepage through the advertisement post.

On the other hand, after the push provider 220 provides the push advertisement to the customer terminal 10, the reaction log 240 records the selection of the user for the provided push advertisement and a series of user reactions for the advertisement post associated with the push advertisement Can be recorded.

The series of user reactions that occur to the advertisement post from the selection of the push advertisement may include, for example, an operation of selecting the push advertisement provided to the customer terminal 10, an operation of displaying the advertisement content And the user's reaction to the entered ad post with the ad post associated with the push ad being provided to the user.

That is, the reaction recording unit 240 determines whether the user selects a push advertisement provided by the push provider 220 or an example of an action that the user inputs through the user interface provided by the service provider 230 together with the advertisement post For example, clicking on the evaluation button of a post or entering a comment can be categorized by each post advertisement.

In this way, the user reaction recorded by the reaction recording unit 240 can be recorded only when it meets a certain condition.

For example, the reaction log section 240 may record a series of user reactions for an advertisement post which occurs at a time interval shorter than a predetermined time from when the user selects the push advertisement provided to the customer terminal 10, The reaction recorder 240 may record or not separately record user reactions that occur beyond a predetermined time interval.

The advertisement charge settlement unit 250 may settle the advertisement charge to the advertiser corresponding to the advertisement post according to a series of user reactions occurring on the advertisement post from the selection of the push advertisement in the customer terminal 10. [

In addition, the advertisement charge settlement unit 250 determines whether or not the user has selected the push advertisement, and the advertisement application is called by the user selecting the push advertisement, so that the advertisement post is provided to the customer terminal 10, Depending on whether you are reacting to the post, you can either settle the advertising fee to the advertiser or provide the user with a reward for viewing the post.

For example, the advertisement charge settlement unit 250 may set the action of the user to select the push advertisement based on the advertisement fee adjustment for the advertiser, or may call the application through the push advertisement, The advertisement fee can be settled on the basis of the user reaction to the advertisement post such as selecting any one of the evaluation grades of the step or higher, inputting a comment, or accessing the advertiser homepage. Further, some of these may be rewarded to the user while the advertisement fee is settled to the advertiser based on the user's reaction.

To this end, the advertisement charge settlement unit 250 may determine the advertisement amount based on the user reaction recorded by the reaction recording unit 240 for each advertisement post.

The method for the advertisement settlement server 20 to settle the advertisement fee based on the user reaction will be described below with reference to FIG. 3, and FIGS. 4 to 6 are flowcharts for explaining the advertisement charge settlement method according to an embodiment of the present invention. Fig.

First, the advertisement charge settlement server 20 can provide a user interface to the advertiser terminal 11 in order to register the advertisement contents, and manage an advertisement post including the registered advertisement contents (S3000).

For this purpose, the advertisement charge settlement server 20 can provide a user interface to the advertiser terminal 11 so that the advertisement contents can be registered.

For example, the advertisement charge settlement server 20 can upload the advertisement content to the advertiser terminal 11, or provide the user interface including the editing tool through the web page so that the advertisement content can be edited, As shown in FIG.

4 is a view showing a user interface provided by the advertisement fee settlement server 20 for registering advertisement contents with the advertiser terminal 11 on the advertiser terminal 11. [

4, the advertiser selects the advertisement content stored in the advertiser terminal 11 using the search window 401 using the user interface provided by the advertisement fee settlement server 20, and then transmits the advertisement content to the advertisement fee settlement server 20 And edit the advertisement content displayed in the edit window 403 with the provided editing tool 404.

The advertisement charge settlement server 20 can classify and store the advertisement contents received from the advertiser terminal 11 for each advertiser terminal 11, for example, or can store the advertisement contents according to the type of the advertisement contents or the category of the advertisement contents.

Meanwhile, the advertisement charge settlement server 20 can post the advertisement post including the advertisement content received from the advertiser terminal 11 so that the advertisement post can be browsed online.

When the advertisement charge settlement server 20 receives the advertisement content from the advertiser terminal 11, it can provide the push advertisement for the advertisement post including the received advertisement content to the customer terminal 10 (S3001).

At this time, the push advertisement may be provided to the customer terminal 10 by, for example, the advertisement charge settlement server 20, or may be provided by the push server 21 which receives the request of the advertisement charge settlement server 20, The message included in the push advertisement may be displayed on the display of the customer terminal 10 and may be notified to the user through reception of the push advertisement by audio or vibration, The number of advertisement posts corresponding to the unconfirmed push advertisement may be displayed as a badge on the icon side of the advertisement application provided in the advertisement application.

5, if the push advertisement 501 provided to the customer terminal 10 by the advertisement charge settlement server 20 can be displayed on the display of the customer terminal 10 and the user does not confirm the push advertisement, The badge 503 may be displayed on the side of the icon 502 of the advertisement application as the number of unidentified posts.

Then, the advertisement charge settlement server 20 can monitor whether a push advertisement transmitted to the customer terminal 10 is selected by the user in S3001 (S3002).

The push advertisement transmitted to the customer terminal 10 can be removed from the display of the customer terminal 10 if the push advertisement is not selected by the user to be past a predetermined time in the state displayed on the display of the customer terminal 10. [

However, if the push advertisement is selected by the user, the advertisement charge settlement server 20 may transmit the advertisement post corresponding to the push advertisement to the customer terminal 10 (S3003).

The advertisement charge settlement server 20 can provide the advertisement application capable of displaying the advertisement post to the customer terminal 10 and then the advertisement charge settlement server 20 recognizes that the push advertisement is selected, To the customer terminal (10).

In other words, in one embodiment, the advertisement charge settlement server 20 can recognize that the push advertisement has been selected by the user from the operating system of the customer terminal 10, recognize that the push advertisement is selected, Lt; / RTI >

In another embodiment, if the advertisement application provided to the customer terminal 10 is executed by the push advertisement selection of the user, the advertisement charge settlement server 20 can recognize that the push advertisement is selected from the advertisement application.

For example, when the advertisement charge settlement server 20 receives a request for providing an advertisement post from the advertisement application executed in the customer terminal 10, it can recognize that the push advertisement is selected in the customer terminal 10.

When the advertisement charge settlement server 20 recognizes the selection of the push advertisement, the advertisement charge settlement server 20 can provide the advertisement post associated with the push advertisement to the customer terminal 10. [

Alternatively, the advertisement charge settlement server 20 may provide the advertisement post corresponding to the push advertisement to the customer terminal 10 in advance and store the same in the customer terminal 10, and the advertisement fee settlement server 20 may transmit the advertisement post to the customer terminal 10 ), The advertisement charge settlement server 20 may instruct to transmit the location of the advertisement post stored in the customer terminal 10 or to search within the customer terminal 10 .

At this time, the advertisement charge settlement server 20 may provide a user interface that can receive input from the user, while providing the advertisement post to the customer terminal 10.

6, when a user selects a push advertisement and refers to the advertisement application as it is executed in the customer terminal 10, the advertisement post 601 for the push advertisement selected by the user can be displayed, and the advertisement post 601 can be displayed. A user interface such as a 'purchase' button 602, an evaluation 603 for a commercial post 601, or a comment input window 604 may be displayed along with a user interface.

When the advertisement charge settlement server 20 recognizes the selection of the push advertisement, the advertisement charge settlement server 20 can record a series of reactions of the user (S3004).

In other words, the advertisement charge settlement server 20 may perform the steps of: 1) selecting a push advertisement or invoking an advertisement application through the push advertisement, 2) providing an advertisement post corresponding to the push advertisement, and 3) By recording a series of user reaction input corresponding to the advertisement post, the advertisement charge settlement server 20 can sense the user's reaction to one push advertisement and the corresponding advertisement post.

For example, if the user's reaction to the advertisement post corresponding to the push advertisement is detected within a predetermined time from the selection of the push advertisement and the time when the advertisement application is called, the advertisement charge settlement server 20 Or a series of user reactions based on the push advertisement after judging that the advertisement application is invoked by the push advertisement and before the advertisement application is terminated again.

Then, the advertisement charge settlement server 20 can record the reaction of the detected user for each advertisement post on the basis of the user, or record the advertisement for each user on the basis of the advertisement post.

After S3004, the advertisement charge settlement server 20 can settle the advertisement fee of the advertisement content corresponding to the advertisement post according to a series of user reactions that occur to the advertisement post from the selection of the push advertisement at the customer terminal 10 (S3005).

That is, in step S3004, the advertisement charge settlement server 20 may determine whether the advertisement fee is to be settled to the advertiser, or may set the advertisement fee to be differentiated based on the record of the user reaction for the advertisement postage. The user who views the advertisement post may be provided with a compensation or a different level of compensation provided.

For example, the advertisement charge settlement server 20 calculates a score for a user reaction by varying the weight for each reaction type of a user, calculates a score according to a user reaction for one advertisement post, And may provide compensation based on the score for the user reaction for each user.

6, when the user purchases (602) the advertisement post 601 displayed on the customer terminal 10, the advertisement charge settlement server 20 receives 10 points, evaluates 603, ), The user's reaction can be evaluated differently by 5 points.

In this case, when the advertisement fee is paid only when the user views the advertisement through the push, or when the advertisement fee is paid according to the type of reaction or the reception of the user reaction to the advertisement post while reading the advertisement through the push, Can be settled.

That is, when an application is executed without a push notification in a general social network service or the like and the post is browsed, it is difficult to clearly evaluate whether or not the post is read. However, when executing an application by selecting a specific push message, Since the intention of the user is clearly confirmed, the reliability as the standard for calculating the advertisement fee is very high.

Further, if an application is executed by selecting a push message and a certain reaction is made to the advertisement post corresponding to the push message as a series of actions, it can be a measure of the stronger reaction or interest of the user to the advertisement content, The response to the advertisement post corresponding to the push message used in the advertisement message may be a clearer advertisement fee settlement criterion.

The advertisement charge settlement method according to the embodiment shown in FIG. 3 includes the steps of time series processing in the advertisement charge settlement server 20 shown in FIG. Therefore, the contents described above with respect to the advertisement charge settlement server 20 shown in FIG. 2 can be applied to the advertisement charge settlement method according to the embodiment shown in FIG.

The advertisement charge settlement method according to the embodiment described with reference to Figs. 3 to 6 can also be implemented in the form of a recording medium including instructions executable by a computer such as a program module executed by a computer. Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium may include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

100: Advertisement settlement system
10: customer terminal 11: advertiser terminal
20: Advertisement settlement server 21: Push server
210: an advertisement management unit 220:
230: Service provider 240: Reaction log
250: Advertising fee settlement department

Claims (14)

The advertisement charge settlement server, which charges the advertisement fee according to the user's reaction,
A push supplier for providing a push advertisement to a user terminal for an advertisement post including advertisement content;
A service provider for providing an advertisement post associated with the push advertisement selected by the user terminal; And
And an advertisement charge settlement unit for charging an advertisement charge of the advertisement content corresponding to the advertisement post according to a series of user reactions occurring for the advertisement post from the selection of the push advertisement at the user terminal. The method according to claim 1,
The advertisement post,
And user input means for receiving a reaction of the user,
The advertisement fee settlement server,
Further comprising a reaction recording unit for recording at least one of a user's selection of the push advertisement or a user's reaction through the user input means included in the advertisement posting after the user's selection of the push advertisement. 3. The method of claim 2,
The reaction-
And records a series of user reactions for the advertisement post that occur at a time interval less than a predetermined time from the user's selection of the push advertisement. The method according to claim 1,
The advertisement fee settlement server,
Further comprising an advertisement management unit for providing a user interface to the user terminal of the advertiser in order to register the advertisement content and managing an advertisement post including the registered advertisement content. The method according to claim 1,
The service providing unit,
And provides the advertisement application displaying the advertisement post to the user terminal. 6. The method of claim 5,
The service providing unit,
And when the push advertisement is selected, provides the advertisement post corresponding to the push advertisement through the provided advertisement application. The method according to claim 1,
Wherein the advertisement charge settlement unit comprises:
And provides rewards to the user who selected the push advertisement. A method for the advertisement settlement server to settle the advertisement fee according to the user's reaction to the advertisement post,
Providing a push advertisement for an advertisement post including advertisement content to a user terminal;
Providing an advertisement post associated with the push advertisement selected as the user terminal; And
And adjusting the advertisement fee of the advertisement content corresponding to the advertisement post according to a series of user reactions occurring to the advertisement post from the selection of the push advertisement at the user terminal. 9. The method of claim 8,
The advertisement fee settlement method includes:
Further comprising recording at least one of a selection of the user for the push advertisement or a selection of the user for the push advertisement and a user's reaction through the user input means included in the advertisement post. 10. The method of claim 9,
Wherein the recording of at least one of the user's reactions through the user input means comprises:
Recording a series of user reactions for the advertisement post that occurs at a time interval less than a predetermined time from the user's selection of the push advertisement. 9. The method of claim 8,
The advertisement fee settlement method includes:
Further comprising: providing a user interface to the advertiser's user terminal for registering the advertisement content, and managing an advertisement post including registered advertisement content. 9. The method of claim 8,
The advertisement fee settlement method includes:
Further comprising providing an advertising application displaying the advertisement post to the user terminal. 13. The method of claim 12,
Wherein providing the advertisement application comprises:
And when the pushing advertisement is selected, providing an advertisement post corresponding to the pushing advertisement through the provided advertisement application. 9. The method of claim 8,
Wherein the step of calculating the advertisement fee to the advertiser corresponding to the advertisement publication comprises:
And providing compensation to the user who selected the push advertisement.
KR1020140017900A 2013-02-15 2014-02-17 Server and method for calculating expenses relating to advertisement KR20140103861A (en)

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KR1020130016556 2013-02-15
KR20130016556 2013-02-15

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