KR20140065636A - Method and system for brokerage advertisement - Google Patents

Abstract

Disclosed are a method and a system for mediating an advertisement. The method for mediating an advertisement includes the steps of: determining advertisement item information based on associate information received from a user terminal; generating cooperation authentication information for authenticating a cooperation relationship between a user and an associate; generating advertisement information which corresponds to the advertisement item information and includes an advertisement object having the cooperation authentication information; determining an advertisement price corresponding to the advertisement information based on at least either an advertisement price calculating algorithm or an advertisement price table; transmitting, to an associate terminal corresponding to the associate information, an advertisement insertion approval request message including the advertisement information and the advertisement price; and requesting the user terminal to insert the advertisement object on the designated web page according to the advertisement information in response to the approval message received from the associate terminal. Therefore, the advertisement transaction can be mediated between individuals or companies or an individual and a company in the cooperation relationship.

Description

{Method and System for Brokerage Advertisement}

The present invention relates to an advertising intermediation method and system, and more particularly, to an advertising intermediation method and system that can mediate advertising contracts and distribution between companies in an affiliated relationship, between individuals in an affiliated relationship, Technology.

In recent years, as the Internet has become popular, various online services are being provided through the Internet. The online service is recognized as one of the most important means of acquiring information in everyday life or business because it has an advantage that a user can quickly acquire desired information without being limited by time and place.

As a result, for-profit commercial companies such as online shopping malls are focusing on online advertising to attract netizens to their websites. Online advertising in the cyber space provides more than or equal to the advertisement of the outdoor advertisement attached to the structure such as broadcasting advertisement on the radio or TV or the structure such as the building, It is becoming an income source. Such an online advertisement is implemented in various forms such as a banner advertisement, a keyword advertisement, and a multimedia advertisement.

Generally, an online advertiser is allowed to contact an advertiser of a web site to which an advertisement is to be posted in order to advertise his or her product, negotiate the advertisement cost, and if the advertisement contract is made, the advertisement can be posted on the web site through the advertisement agency . In other words, the website publishes the advertisement regardless of the quality of the article to be advertised by the advertiser if the advertisement cost desired by the user is satisfied. Therefore, regardless of the quality of the company 's products, advertisements of companies that invest a lot of money on advertising are inevitable.

However, in this case, the buyer who wants to purchase the goods may not be aware that the advertisement displayed on the website is not an advertisement that the person actually purchases or uses the article, It is highly likely that you will not trust the posted advertisement because it is paid and posted. In addition, in the conventional case, there is no route in which an individual or a company that intends to directly use the article of the advertiser and is satisfied with the article and wants to inform many people can actually participate in the advertisement.

In addition, in the past, there has been an opportunity for cooperation among affiliated companies, for example, a company that purchases and uses goods, a company that supplies goods, or a partner company that has mutual cooperation, Due to the nature of the E-cup relationship or partnership relationship, we are excluded from the transaction of advertising or have an advertisement banner free of charge for the service. Therefore, due to the lack of proper advertising intermediation system among affiliates, reasonable advertising transactions are not being carried out according to market principles.

Accordingly, it is possible to provide a reasonable advertisement opportunity according to market principles between a company, an individual, or an individual and an enterprise in various affiliated relationships such as a buyer / seller, a supplier and a cooperative relationship, and a reliable advertisement There is an urgent need for a new technology capable of posting such information.

Korea Patent Publication No. 2011-0045497

It is an object of the present invention to provide an advertisement mediating method and system that can mediate an advertisement transaction between an affiliated company or an individual.

It is another object of the present invention to provide an advertisement mediating method and system that can mediate an advertisement transaction between a user who has an interest in an article and a seller of the article.

In order to achieve this object, the present invention provides a method of advertising mediation in an aspect. The advertisement mediating method includes: determining advertisement item information based on information of an affiliate received from a user terminal of a user; Generating affiliate authentication information for authenticating that the user and the affiliate are in an affiliation relationship; Generating advertisement information corresponding to the advertisement item information and including an advertisement object including the affiliation authentication information; Determining an advertisement price corresponding to the advertisement information based on at least one of an advertisement price calculation algorithm and an advertisement price table; Transmitting an advertisement presentation approval request message including the advertisement information and the advertisement price to an affiliate terminal corresponding to the information of the affiliate; And requesting the user terminal to display the advertisement object on a designated web page in response to the approval message received from the affiliate terminal according to the advertisement information.

The step of determining the advertisement item information based on the information of the affiliate may include performing at least one of a database search and a web search using information of the affiliate; Generating an advertisement item information list corresponding to the affiliate information based on the performing step; Displaying on the user terminal a user interface capable of inquiring or retrieving desired advertisement item information from the advertisement item information list; And selecting the advertisement item information corresponding to the advertisement item information selection signal input based on the user interface.

The step of determining an advertisement price corresponding to the advertisement information may include calculating a first advertisement price corresponding to the advertisement information using at least one of a first advertisement price calculation algorithm and a first advertisement price table; Determining an affiliate discount rate corresponding to the affiliate based on an affiliate discount rate calculation algorithm and an affiliate discount rate table; And calculating the calculated first advertisement price and the affiliate discount rate.

The advertisement item information may include at least one of an advertisement item name, an advertisement item content, an advertisement banner, and a sale shopping mall. The advertisement object may be implemented as at least one of image, multimedia, and text. The advertisement object may be displayed on the web page in at least one of a method of being inserted into a blank area of the web page, a method of being inserted into the content included in the web page, and a method of being displayed in an overlay format on the web page .

Wherein the generating the association authentication information comprises: receiving from the user terminal an association authentication request including association identification information that the user proves to be an association with the affiliate; Authenticating the received affiliation ID information based on interworking with the affiliate terminal or the authentication system in response to the association ID request; And generating the association authentication information including the association authentication information and the authentication confirmation information indicating that the association authentication information is authenticated based on the authentication result in the authentication step.

The affiliation ID information includes information indicating that the user purchases or uses a commodity corresponding to the advertisement item information; Information indicating that the affiliate purchases or uses the commodity; And information indicating that the user is in a partnership relationship with the affiliate.

The information indicating that the user purchases or uses the commodity corresponding to the advertisement item information includes at least one of an activation code of the commodity corresponding to the advertisement information, a commodity code, an image of the commodity purchase receipt image, a delivery contract image, And may include any one of them. The information indicating that the affiliate purchases or uses the commodity may include at least one of an activation code for the commodity, a commodity code, a commodity purchase receipt image, a delivery contract image, and a user's commodity review image. A contract code indicating that the user is in a cooperative relationship with the affiliate, and a contract image.

The advertisement price corresponding to the advertisement information may include a first advertisement price to be paid to the user in the affiliate and a second advertisement price to be paid to the user at the shopping mall site that sells the goods corresponding to the advertisement object . The advertisement object displayed on the web page may be linked to the shopping mall site.

Wherein the advertisement mediating method comprises the steps of: when a traffic is input to the shopping mall site through the advertisement object or when a purchase is made, the advertising fee is paid to at least one of the affiliate and the shopping mall site based on the first advertisement price and the second advertisement price And performing charging for paying by the user.

According to another aspect of the present invention, an advertisement mediating system is disclosed. The advertisement mediating system includes: an advertisement item information determining unit for determining advertisement item information based on information of an affiliate received from a user terminal of a user; An authentication information generating unit for generating association authentication information for authenticating that the user and the affiliate are in an affiliation relationship; An advertisement information generating unit for generating advertisement information corresponding to the advertisement item information and including advertisement objects including the affiliation authentication information; An advertisement price determining unit that determines an advertisement price corresponding to the advertisement information based on at least one of an advertisement price calculation algorithm and an advertisement price table; And transmitting the advertisement advertisement approval request message including the advertisement information and the advertisement price to an affiliate terminal corresponding to the information of the affiliate and transmitting the advertisement advertisement approval message in response to the advertisement message received from the affiliate terminal, And an intermediary control unit for requesting the user terminal to display the object on the designated web page.

The advertisement item information determination unit may perform at least one of a database search and a web search using information of the affiliate, generate an advertisement item information list corresponding to the affiliate information based on the advertisement item information, A user interface for displaying desired advertisement item information in the list can be displayed on the user terminal and advertisement item information corresponding to the advertisement advertisement information selection signal input through the user interface can be selected.

The advertisement information determination unit may calculate a first advertisement price corresponding to the advertisement information using at least one of a first advertisement price calculation algorithm and a first advertisement price table, calculate an affiliate discount rate calculation algorithm and an affiliate discount rate table To determine an affiliate discount rate corresponding to the affiliate, and to calculate the calculated first advertisement price and the affiliate discount rate.

The advertisement item information may include at least one of an advertisement item name, an advertisement item content, an advertisement banner, and a sale shopping mall. The advertisement object may be implemented as at least one of image, multimedia, and text. The advertisement object may be displayed on the web page in at least one of a method of being inserted into a blank area of the web page, a method of being inserted into the content included in the web page, and a method of being displayed in an overlay format on the web page .

Wherein the authentication information generation unit receives an association authentication request including association certification information for certifying that the user and the association partner are related to each other from the user terminal and transmits the association certification request to the affiliate terminal or the authentication system Wherein the authentication information acquisition unit authenticates the received association authentication information based on the interworking, and based on the authentication result in the authentication step, acquires the association authentication information including the authentication confirmation information indicating that the association authentication information and the association authentication information are authenticated Can be generated.

The affiliation ID information includes information indicating that the user purchases or uses a commodity corresponding to the advertisement item information; Information indicating that the affiliate purchases or uses the commodity; And information indicating that the user is in a partnership relationship with the affiliate.

The information indicating that the user purchases or uses the commodity corresponding to the advertisement item information includes at least one of an activation code of the commodity corresponding to the advertisement information, a commodity code, an image of the commodity purchase receipt image, a delivery contract image, And may include any one of them. The information indicating that the affiliate purchases or uses the commodity may include at least one of an activation code for the commodity, a commodity code, a commodity purchase receipt image, a delivery contract image, and a user's commodity review image. A contract code indicating that the user is in a cooperative relationship with the affiliate, and a contract image.

The advertisement price corresponding to the advertisement information may include a first advertisement price to be paid to the user by the affiliate and a second advertisement price to be paid to the user at the shopping mall site that sells the goods corresponding to the advertisement information . The advertisement object displayed on the web page may be linked to the shopping mall site.

Wherein the advertisement mediating system is operable to, when traffic is input to the shopping mall site through the advertisement object, or when a purchase occurs, at least one of the affiliate and the mall site based on the first advertisement price and the second advertisement price, And a billing unit for performing billing for paying the bill to the user.

According to another aspect of the present invention, there is provided a system of another aspect for achieving the object of the present invention. The system comprises: a user terminal of a user; Affiliate affiliate terminal; And information on an affiliate received from a user terminal of the user, and generates affiliate authentication information for authenticating that the user is in an affiliation relationship with the affiliate, and corresponds to the advertisement item information Generating advertisement information including an advertisement object including the affiliation authentication information, determining an advertisement price corresponding to the advertisement information based on at least one of an advertisement price calculation algorithm and an advertisement price table, And transmits an advertisement presentation approval request message including the advertisement price to an affiliate terminal corresponding to the information of the affiliate, and in response to the advertisement message received from the affiliate terminal, To the user terminal Ad mediation system.

According to another aspect of the present invention, there is provided an advertisement mediating method. The advertisement mediating method includes: determining advertisement item information corresponding to the goods based on a keyword of the goods received from the user terminal of the user; Generating purchase or use authentication information for authenticating that the user has purchased or used the product; Generating advertisement information corresponding to the advertisement item information and including an advertisement object including the purchase or use authentication information; Determining an advertisement price corresponding to the advertisement information based on at least one of an advertisement price calculation algorithm and an advertisement price table; Transmitting an advertisement presentation approval request including the advertisement information and the advertisement price to a seller terminal corresponding to the advertisement item information; And requesting the user terminal to display the advertisement object on a designated web page according to the advertisement information, in response to an approval message received from the seller terminal.

Wherein the step of generating the purchase or use authentication information includes: receiving an authentication request from the user terminal, the authentication request including authentication information proving that the user has purchased or used the product; Authenticating the received authentication information based on the interaction with the seller terminal or the authentication system in response to the authentication request; And generating the purchase or use authentication information including the authentication information and information indicating that the authentication information is authenticated, based on the authentication result in the authentication step. The purchase or use authentication information may include at least one of a product activation code, a product code, a product purchase receipt image, a delivery contract, a delivery contract image, and a user's product review image.

According to another aspect of the present invention, there is provided an advertisement mediating system. The advertisement mediating system includes: advertisement item information for determining advertisement item information corresponding to the goods based on a keyword of the goods received from the user terminal of the user; A purchase or use authentication information generating unit for generating purchase or use authentication information for authenticating that the user has purchased or used the product; An advertisement information generation unit for generating advertisement information corresponding to the advertisement item information and including advertisement objects including the purchase or use authentication information; An advertisement price determining unit that determines an advertisement price corresponding to the advertisement information based on at least one of an advertisement price calculation algorithm and an advertisement price table; And transmitting an advertisement approval request including the advertisement information and the advertisement price to a seller terminal corresponding to the advertisement item information, and in response to an approval message received from the seller terminal, And an intermediary control unit for requesting the user terminal to display the web page on the designated web page.

Wherein the purchasing or use authentication information generating unit receives an authentication request including authentication information for certifying that the user has purchased or used the product from the user terminal and transmits the authentication information to the seller terminal or the authentication system in response to the authentication request, Based on the authentication result in the authentication step, generates the purchase or use authentication information including the authentication information and information indicating that the authentication information is authenticated based on the authentication result in the authentication step have.

According to another aspect of the present invention, there is provided an advertisement mediating method. The advertisement mediating method comprising the steps of: determining information of a web page of an affiliate affiliated with the user according to a request from a user terminal of a user and advertisement item information for displaying on the web page; Generating affiliate authentication information for authenticating that the user and the affiliate are in an affiliation relationship based on affiliation ID information received from the user terminal; Generating advertisement information corresponding to the advertisement item information and including an advertisement object including the affiliation authentication information; Determining an advertisement price corresponding to the advertisement information based on at least one of an advertisement price calculation algorithm and an advertisement price table; Transmitting an advertisement presentation approval request message including the advertisement information and the advertisement price to an affiliate terminal corresponding to the affiliate; And requesting the affiliate terminal to place the advertisement object on the web page according to the advertisement information in response to the approval message received from the affiliate terminal.

Wherein the step of determining the information of the web page of the affiliate partner with the user and the advertisement item information to be displayed on the web page comprises the steps of receiving the advertisement item keyword and the affiliate keyword of the user transmitted from the user terminal, Performing at least one of search and web search; Displaying an advertisement item information list and a web page list of an affiliate on the user terminal, respectively, based on the performing step; And selecting the advertisement item information to be advertised and the information of the web page of the affiliate in the advertisement item information list and the web page information list of the affiliate according to the selection signal from the user terminal.

Wherein the generating the association authentication information comprises: receiving from the user terminal an association authentication request including association identification information that the user proves to be an affiliation with the affiliate; Authenticating the received affiliation ID information based on interworking with the affiliate terminal or the authentication system in response to the association ID request; And generating the association authentication information including the association authentication information and the authentication confirmation information indicating that the association authentication information is authenticated based on the authentication result in the authentication step.

The affiliation ID information includes information indicating that the affiliate purchases or uses a product corresponding to the advertisement item information of the user; Information indicating that the affiliate purchases or uses the goods of the user; And information indicating that the user is in a partnership relationship with the affiliate.

The information indicating that the affiliate purchases or uses the commodity corresponding to the advertisement item information of the user includes at least one of a commodity sales receipt image corresponding to the advertisement item information, a delivery contract image, a delivery contract number, Number, and a product review image of an affiliate. The information indicating that the affiliate purchases or uses the product of the user includes at least one of a product sales receipt image, a delivery contract image, a delivery contract number, a card company approval number, an order number of a shopping mall, And may include at least any one of them. A contract image, and an agreement image indicating that the user is in a cooperation relationship with the affiliate.

According to another aspect of the present invention, there is provided an advertisement mediating system. Wherein the advertisement mediating system comprises: an information determining unit for determining information of a web page of an affiliate partner with the user in accordance with a request from a user terminal of the user and advertisement item information for displaying on the web page; An authentication information generation unit for generating association authentication information for authenticating that the user and the affiliate are in an affiliation relationship based on the affiliation identification information received from the user terminal; An advertisement information generating unit for generating advertisement information corresponding to the advertisement item information and including advertisement objects including the affiliation authentication information; An advertisement price determining unit for determining an advertisement price corresponding to the advertisement information based on at least one of an advertisement price calculation algorithm and an advertisement price table; And transmits an advertisement approval approval request message including the advertisement information and the advertisement price to an affiliate terminal corresponding to the affiliate, and in response to the approval message received from the affiliate terminal, And requesting the affiliate terminal to display the web page on the web page.

As described above, according to the present invention, a new advertisement opportunity is given by relaying an advertisement transaction between companies having various affiliation relationships such as a seller / buyer relationship, a company relationship, a mutual cooperation relationship, It is possible to increase the effectiveness of advertising according to the advertisement of reliable advertisement.

FIG. 1 is a block diagram illustrating a concept of an advertisement mediating system according to a first preferred embodiment of the present invention.
2 is a block diagram showing the configuration of an advertisement mediating system according to a first preferred embodiment of the present invention.
3 is an exemplary diagram illustrating an exemplary embodiment of an item item information selection user interface displayed on a user terminal by an advertisement item information determination unit.
4 is an exemplary diagram illustrating an advertisement production user interface provided by the advertisement information generation unit.
5 is an exemplary diagram illustrating a state in which an advertisement object is displayed on a web page at the request of the intermediary control unit.
FIG. 6 is a flowchart illustrating a flow of an advertisement mediating method according to the first exemplary embodiment of the present invention.
7 is a flowchart illustrating an advertisement item information determination process by the advertisement item information determination unit.
8 is a flowchart for explaining the flow of an authentication information generation process by the authentication information generation unit.
FIG. 9 is a flowchart illustrating a flow of an advertisement mediating method according to a second embodiment of the present invention.
10 is an exemplary diagram illustrating an example in which an advertisement object is displayed on a web page based on advertisement information.
11 is a block diagram illustrating a concept of an advertisement mediating system according to a fourth embodiment of the present invention.
12 is a block diagram for explaining the configuration of the advertisement mediating system shown in FIG.
13 is a flowchart illustrating a flow of an advertisement mediating method according to a fourth preferred embodiment of the present invention.
14 is an exemplary diagram illustrating a state in which a user's advertisement object is displayed on a web page of an affiliate according to advertisement information transmitted to an affiliate terminal.

While the invention is susceptible to various modifications and alternative forms, specific embodiments thereof are shown by way of example in the drawings and will herein be described in detail. It should be understood, however, that the invention is not intended to be limited to the particular embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, the first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component. And / or < / RTI > includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is to be understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, . On the other hand, when an element is referred to as being "directly connected" or "directly connected" to another element, it should be understood that there are no other elements in between.

The terminology used in this application is used only to describe a specific embodiment and is not intended to limit the invention. The singular expressions include plural expressions unless the context clearly dictates otherwise. In this application, the terms "comprises", "having", and the like are intended to specify the presence of stated features, integers, steps, operations, components, parts, or combinations thereof, But do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the relevant art and are to be interpreted in an ideal or overly formal sense unless explicitly defined in the present application Do not.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In order to facilitate the understanding of the present invention, the same reference numerals are used for the same constituent elements in the drawings and redundant explanations for the same constituent elements are omitted.

The advertisement mediating system and the advertisement mediating method according to the preferred embodiments of the present invention explain mediating advertisement transactions between individuals in an affiliation relationship, between companies, or between an individual and an enterprise. The advertisement mediating system can interwork with a plurality of terminals. For example, the advertisement mediating system works in cooperation with a user terminal of a user and an affiliate terminal of an affiliate partner with the user, and performs an advertisement transaction between a user and an affiliate based on interlocking between the user terminal and the affiliate terminal It can be brokered. In a preferred embodiment of the present invention, the user is a requesting side that first requests advertisement display through the advertisement mediating system, and the affiliate may be an approval side that approves the requested advertisement.

FIG. 1 is a block diagram illustrating a concept of an advertisement mediating system according to a first preferred embodiment of the present invention.

As shown in FIG. 1, the advertisement mediating system 100 according to the first preferred embodiment of the present invention can interwork with the user terminal 10 and the affiliate terminal 20 through a communication network. The user terminal 10 or the affiliate terminal 20 may be a fixed terminal such as a PC or a portable terminal such as a smart phone, a notebook, or a smart pad, which is a network terminal capable of accessing a wired or wireless communication network.

In the first embodiment, the user operates a web site managed by the web management system 50, for example, a home page, a blog, etc., and displays an advertisement on the content included in a web page area or web page of the web site And may be an individual or an enterprise. The user wants to place an affiliate's ad on the user's web site. The affiliate may be an individual or an enterprise affiliated with the user. The affiliate advertisement is displayed on the web page designated by the user on the web site of the media host user based on the advertisement mediating service of the advertisement mediating system 100. [

The user terminal 10 may be a terminal of a media host user and may operate in conjunction with the web management system 50. The affiliate terminal 20 can operate as a terminal of an affiliate partner with the user and with the affiliate computer system.

The partnership relationship may be a relationship such as a buyer / seller relationship of a product or service, a user / producer relationship of a product, or a company / subcontractor relationship subcontracting. The partnership may be an e-commerce relationship, such as a seller / buyer relationship of a product or service, a producer / user relationship of a product, a subcontractor / subcontracting company, and the like. Or the relationship may include inter-company or inter-personal relationship, etc. In other words, an affiliation may mean a relationship between companies, individuals, or between a company and an individual, which are related to each other according to the transaction or agreement of the goods.

For example, suppose that the user is a 00 water purifier company, the affiliate is an XX electronic company, and a user who is a user 00 water purifier company receives a smart phone of an employee in the office from a partner XX If you say that, the water purifier company can be said to be one of the partnership relationship with XX Electronics. If 00 water purifier company and XX electronic company have concluded a mutual R & D agreement for the development of water purifier parts, 00 water purifier company and XX electron can establish a cooperation relationship which is one of the partnership relations.

For example, assuming that the user is an individual and the affiliate is an XX electron, if the individual purchases and uses a mobile phone of XXE, the relationship between the individual and XXE can be established. For example, suppose that the user is an XX electronic company, and the affiliate is a 00 water purifier company. If the user XX electronic company delivers a liquid crystal part to the water purifier of the water purifier company, Can be said to be one of the partnership relationship with partner company, 00 water purifier company.

The advertisement mediating system 100 may provide an advertisement mediating service for mediating an advertisement transaction between a user and an affiliate in cooperation with the user terminal 10 and the affiliate terminal 20. [ That is, the advertisement mediating service may mean a service provided by the operation of the advertisement mediating system 100.

For example, the advertisement mediating system 100 may determine the advertisement item information based on the information of the affiliates received from the user terminal 10 of the user, and may determine the affiliation authentication information Lt; / RTI > The advertisement mediating system 100 may generate the advertisement object corresponding to the determined advertisement item information and including the affiliation authentication information and the advertisement information including the advertisement object and determine the advertisement price corresponding to the advertisement information. The advertisement mediating system 100 may transmit an advertisement approval approval request message including advertisement information and an advertisement price to the affiliate terminal 20. In response to the approval message received from the affiliate terminal 20, the advertisement mediating system 100 transmits a request to the user terminal 10 to request the advertisement object to be displayed on the designated web page according to the advertisement information So that the advertisement object can be displayed on a homepage or a blog operated by the user. In addition, the advertisement mediating system 100 can perform billing corresponding to the advertisement price when a billing event occurs through the advertisement object.

2 is a block diagram showing the configuration of the advertisement mediating system 100 shown in FIG.

2, the advertisement mediating system 100 includes a member management unit 110, an information registration unit 120, an advertisement item information determination unit 130, an authentication information generation unit 140, an advertisement information generation unit 150 An advertisement pricing unit 160, an intermediary control unit 170, a billing unit 180, and a database unit 190. The advertisement mediating system 100 is implemented based on one or a plurality of computer terminals. The units 110-190 can interoperate with each other and can store and retrieve data necessary for the advertisement mediating process in the database unit 190. [

The member management unit 110 may perform member registration and management, login management, and the like for a member of the advertisement mediating service by the advertisement mediating system 100. For example, the member management unit 110 requests member information from a non-member terminal connected through a communication network, and in response to the request, assigns a unique account to the member information received from the terminal, registers the member as a member, Can be stored in the database unit 190.

The member information may include login information such as an ID and a password, a certificate, and the like. The member management unit requests login information from an unknown terminal to be connected and verifies the login information received from the terminal against the member information stored in the database unit 190 and logs the terminal into the account corresponding to the login information if it is legitimate login information .

For example, the user terminal 10 may be logged in through a user's login account (e.g., a personal account or a corporate account). The affiliate terminal 20 can also be logged into the affiliate's login account (e.g., a personal account or a corporate account) by the same process. On the other hand, the affiliate terminal 20 may not be a member depending on the execution environment.

The information registration unit 120 may receive advertisement item information related to an affiliate from the affiliate terminal 20 and store the advertisement item information in the database unit 190. The item advertisement information may include an advertisement name, an advertisement content, a product name, a product content, an advertisement banner, a sales mall information associated with a product, and the like. The advertisement banner may be implemented as any one of image, multimedia, and text. Also, the information registration unit 120 may receive information on a web page of a web site operated by a user from the user terminal 10, and may store the web page in a database unit. The information on the web page may include the contents of the web page, the source code of the web page, the address of the web page, and the like.

The advertisement item information determination unit 130 may determine the advertisement item information based on the information of the affiliates received from the user terminal 10 of the user. For example, the advertisement item information determination unit 130 may receive information of an affiliate partner from the user terminal 10. The affiliate information may be, for example, a keyword such as the name of an affiliate company or an individual, a name, a brand, or a product.

The item item information determination unit 130 can search the database unit 190 using the information of the affiliate. The database unit 190 may store advertisement item information of affiliates stored by the information registration unit 120. The advertisement item may be an advertisement-related item related to an affiliate company, an item currently being advertised on another website, or the like.

The advertisement item information determination unit 130 may generate an advertisement item information list corresponding to the affiliate information based on the extracted advertisement item information through the search of the database unit 190. [ The advertisement item information determination unit 130 may display the advertisement item information selection user interface on the user terminal 10 that can inquire or search desired advertisement item information in the generated advertisement item information list and select the advertisement item information. Then, the advertisement item information determination unit 130 can select the advertisement item information corresponding to the advertisement item information selection signal input through the advertisement item information selection user interface.

3 is an exemplary diagram illustrating an exemplary embodiment of an item item information selection user interface displayed on the user terminal 10 by the item item information determination unit.

As shown in FIG. 3, the advertisement item information selection user interface may display a list of advertisement item information corresponding to affiliate information received from the user terminal 10. In each advertisement information item on the advertisement item information list, advertisement item information such as the name of the advertisement item, the content of the advertisement item, the advertisement banner, the sales mall (when the advertisement item is related to the product) The advertisement item information selection user interface may display the advertisement banner when the advertisement banner of each advertisement information item is selected from the advertisement item information list.

The advertisement item information list may include various advertisement item information such as an advertisement image of an affiliate company image advertisement or an affiliate-led campaign advertisement, as well as advertisement information of products of an affiliate such as a refrigerator, a cleaner, For example, if the information of the affiliate received from the user terminal 10 is "00 electrons ", the advertisement information list of the retrieved" 00 electrons " 00E "corporate image advertisement," 00E "campaign promotion, and" 00E "smartphone can be displayed.

The user can select desired advertisement item information from the advertisement item information list displayed on the user terminal 10. [ The user terminal 10 generates a user selection signal corresponding to the selection, and the advertisement item information determination unit 130 can select the advertisement item information corresponding to the affiliate according to the generated user selection signal. For example, if the user selects "00 smartphone" from the list of advertisement item information, the advertisement item information determination unit 130 may select "00 smartphone" as advertisement item information in response to the affiliate.

Meanwhile, the advertisement item information determination unit 130 may perform a web search using the affiliate information, and may generate an advertisement item information list based on the extracted advertisement item information through the web search. For example, assuming that the affiliate information received from the user terminal 10 is "00e ", the item item information determination unit 130 performs a web search with the keyword" 00e " It is possible to generate an advertisement item information list based on the advertisement item information. At this time, the advertisement item information determination unit 130 may generate the advertisement item information list by analyzing the metadata about the information retrieved from the web.

That is, the advertisement item information determination unit 130 may perform at least one of searching the database unit 190 and searching the web in order to acquire advertisement information corresponding to an affiliate company.

Meanwhile, the advertisement item information determination unit 130 analyzes the information of the user's web page stored in the database unit 190 and the advertisement item information of the affiliate, and stores the contents of the user's web page and the content of the web page And automatically displays the matching list in the user terminal 10 through the user interface. The matching list may be displayed in association with information of a user's web page and at least one item information corresponding to each web page information.

For example, the advertisement item information determination unit 130 extracts contents information of content from each web page information of the user stored in the database unit 190, After the content information is extracted, the information of the content and the information of the web page, which are identical or similar to each other, are matched as' the web page of the user - , And display a matching list listing the matched results on the user terminal 10. In this case, the user terminal 10 can select a desired 'web page of the user - item information of an affiliate associated with the web page' item in the matching list. The advertisement item information determination unit 130 may determine advertisement item information to be advertised on a web page and a web page of a user to display the advertisement according to the selection from the user terminal 10. [

The advertisement item information determination unit may collect web page information of a user and advertisement item information of an affiliate through web search, analyze metadata of the collected web pages and advertisement items, and associate the web page with the web page It is possible to automatically match the advertisement item information of the affiliate to display the matching list on the user terminal 10.

For example, the advertisement item information determination unit 130 extracts the content information of the content of the web page from the meta data of the web page information collected through the web search, After extracting the advertisement name and the advertisement content information, the information of the web page and the advertisement item information, which are identical or similar to the content information of the content and the advertisement name or the advertisement content information, are referred to as' user's web page - ', And display a matching list listing the matched results through the user terminal 10. In this case, the user terminal 10 can select a desired 'web page of the user - advertisement item information of an affiliate associated with the web page' in the matching list. The advertisement item information determination unit 130 may determine advertisement item information to be advertised on a web page and a web page of a user to display the advertisement according to the selection.

The authentication information generating unit 140 may perform a function of generating association authentication information for authenticating that a user and an affiliate are in an affiliation relationship. For example, the authentication information generation unit 140 may receive from the user terminal 10 an affiliate authentication request including affiliation ID information that the user proves is an affiliation relationship with the affiliate. The authentication information generation unit 140 may authenticate the received association authentication information based on the association with the affiliate terminal 20 or the authentication system in response to the association authentication request. And generate the association authentication information including the association authentication information and the authentication confirmation information indicating that the association authentication information is authenticated based on the authentication result.

In order to receive the association authentication request, the authentication information generating unit 140 may include an association authentication information user interface that allows the user to input the association ID information through the user terminal 10 and confirm the authentication result after authentication of the association ID information .

The affiliate authentication information user interface provides an information input window for inputting the affiliation ID information and its related information according to a predetermined format. When a menu item indicating that information is inputted after inputting information in the information input window is selected, The affiliation authentication request may be generated based on the association proof information and the related information. The information input window can input various information necessary for the affiliation proof as well as the association proof information according to the standardized format. For example, the information input window can input a product name, a producer name, a brand name, a seller, and other information, as well as the affiliation ID information.

The affiliation ID information may be information indicating that the user purchases or uses a product corresponding to the advertisement item information. For example, the affiliation ID information may include an activation code of a product corresponding to the advertisement item information, a product code, an image of a product purchase receipt, an image of a delivery contract, a delivery contract number, an approval number of a credit card company, A product late image, and the like.

The affiliation ID information may be information indicating purchase or use of a commodity of the affiliate. That is, the affiliation ID information may be information indicating purchase or use of similar products of an affiliate similar to the product, or purchases or use of other types of goods of the affiliate, even if the product is not a product corresponding to the determined advertisement information. For example, the affiliation ID information indicates that the affiliate purchases or uses the goods of the affiliate is an activation code, a product code, an image of a product purchase receipt, an image of a delivery contract, a delivery contract number, , An order number of a shopping mall, a user's product review image, and the like.

The association proof information may be information indicating that the user is in a cooperation relationship with the affiliate. For example, the affiliation ID information may include at least one of a contract code, a contract image, an agreement image, etc. indicating that the user is in a partnership relationship with the affiliate.

Upon receiving the association authentication request, the authentication information generation unit 140 searches the database unit 190 to detect information of the authentication system capable of authenticating the association ID information, and determines whether the association ID information is legitimate The user can request authentication of the user. The database unit 190 stores and manages information of an authentication system corresponding to a plurality of various pieces of affiliation ID information and an information table that can be connected thereto.

For example, if the affiliation ID information is an activation code for an affiliate's product, the authentication information generation unit 140 searches the database unit 190 to allow the activation server to authenticate the affiliation ID information in the affiliate computer system It is possible to detect that the authentication system is an authentication system, connect to the activation server of the affiliate, request authentication for the activation code, and receive a response indicating that it is a valid activation code.

For example, if the affiliation ID information is the authorization number of the card issuer, the authentication information generation unit 140 detects that the computer system of the card issuer is an authentication system capable of authenticating the affiliate authentication information, It may request authentication of the number and receive a response indicating that it is a valid authorization number in its response.

For example, if the affiliation ID information is an order number of the shopping mall, the authentication information generation unit 140 searches the database unit to detect that the shopping mall site is an authentication system capable of authenticating the affiliation ID information, And then receive an authentication confirmation indicating that the response is not a false order number.

For example, if the affiliation ID information is information requiring a person's identification, such as a product late image of the user, a delivery contract with the affiliate, an agreement, etc., the authentication information generation unit 140 may authenticate the affiliation ID information To the affiliate terminal 20 and receive an acknowledgment from the affiliate terminal 20 indicating that the confirmation has been made by the authorized person in charge.

When the information is received from the authentication system, the authentication information generating unit 140 generates the association authentication information including the association confirmation information and the authentication confirmation information indicating that the association identification information is authenticated, based on the authentication result . For example, the affiliation authentication information may include authentication confirmation information such as "activation code: XXXXXXXXX" and "activation of the activation code by the advertisement intermediary service is completed" if the affiliation ID information is the activation code .

The advertisement information generation unit 150 may generate advertisement information including information related to the advertisement object corresponding to the advertisement item information determined by the advertisement item information determination unit 130 and the advertisement object . The advertisement information may include the contents of the advertisement object, the location of the advertisement object, the format of the advertisement object, the size of the advertisement object, the web page information on which the advertisement object is displayed, and the address of the web page.

For example, the advertisement information generation unit 150 may provide the user terminal 10 with an advertisement production user interface including a graphic tool capable of generating advertisement information. The user can create an advertisement object to be displayed on the web site 50 in a desired form by using the advertisement creation user interface.

4 is an exemplary diagram illustrating an advertisement production user interface provided by the advertisement information generation unit 150. As shown in FIG.

As shown in FIG. 4, the advertisement production user interface fetches the content included in the web page or the web page of the user to display the advertisement, and displays the contents of the advertisement object, the placement position of the advertisement object on the web page or the content, And the size of the image can be edited through the graphic tool.

The advertisement creation user interface provides a function of loading various information included in the advertisement item information, for example, an advertisement banner, product information, etc., and variously editing the content. The user can upload, edit, and edit images, text, multimedia, It is possible to provide a function that can be performed.

Also, the advertisement production user interface may set an advertisement method of the advertisement object. For example, the method of embedding an advertisement object may be set in at least one of a method of being inserted into a blank area of a web page, a method of being inserted into content included in the web page, and a method of being displayed in an overlay format on the web page .

The advertisement production user interface may be a web tool that can be executed on the web, or may be a tool downloaded and installed and executed in the user terminal 10. [ Or may be executed in the browser of the user terminal 10 in the case of a Web tool.

The advertisement production user interface may provide a link to the affiliate authentication information user interface, and may insert the affiliation authentication information of the user into the advertisement object. The advertisement production user interface may display a message indicating that the affiliation authentication information is to be inserted into the advertisement object if the affiliation authentication information is not inserted into the advertisement object at the time of production of the advertisement object.

After the completion of the creation of the advertisement object and the setting of the related information, if the user selects the completion button indicating completion, the advertisement information generation unit 150 determines whether there is any element that should be included in the advertisement information, The advertisement information including the generated advertisement object and its related information may be stored in the local storage of the database unit 190 or the user terminal 10. That is, the advertisement information corresponding to the advertisement item information is generated. The advertisement information may include the contents of the advertisement object, the location of the advertisement object, the format of the advertisement object, the size of the advertisement object, the web page information on which the advertisement object is displayed, and the address of the web page.

If an element necessary for the advertisement object, such as affiliation authentication information, is not present after the completion button is selected, the advertisement information generating unit 190 may display an error message.

The advertisement object may include at least one type of information such as image, text, multimedia, and audio, and may include association authentication information generated by the authentication information generation unit 140. In addition, the advertisement object may include shopping mall link information for purchasing goods. The advertisement object may be embedded in a blank area of a web page, overlapped on the web page in an overlay format, or inserted into the content included in the web page. Such information is included in the advertisement information.

The advertisement price determining unit 160 may determine the advertisement price corresponding to the advertisement information. The advertisement price determining unit 160 may calculate an advertisement price using a predetermined advertisement price calculation algorithm, an advertisement price table, or the like, and determine the price as a price corresponding to the advertisement object.

For example, the advertisement price determining unit 160 may calculate the advertisement price corresponding to the advertisement information using at least one of the advertisement price calculation algorithm and the advertisement price table. The advertisement price calculation algorithm includes a plurality of advertisement presentation condition elements such as an average number of visits of a web page on which an advertisement object is to be displayed, a size of the advertisement object, a placement position of the advertisement object, a content of the advertisement object, May be a price calculation algorithm. The advertisement pricing unit 160 may calculate a price by inputting a value corresponding to each variable. The advertisement price table corresponds to a plurality of advertisement presentation condition elements, for example, an average number of visits of a web page to be displayed, a size of the advertisement object, a placement position of the advertisement object, contents of the advertisement object, Which can derive the price of the advertisement.

Also, in calculating the advertisement price, the advertisement price determining unit 160 may discount the advertisement price by applying the advertisement price discount rate for the affiliate to the advertisement price calculated through the advertisement price calculation algorithm or the advertisement price table, It may be determined as an advertisement price corresponding to the advertisement object.

For example, the advertisement price determining unit 160 may determine an affiliate discount rate corresponding to the affiliate based on at least one of a predetermined affiliate discount rate calculating algorithm and an affiliate discount rate table. The advertisement price determining unit 160 may calculate the discounted advertisement price as the advertisement price corresponding to the advertisement object by calculating the discount rate of the affiliate on the calculated advertisement price.

The advertising price may be a flat rate for a fixed amount of time, or it may be a visitor's behavioral charge, such as per-hit rate, actual per-purchase rate, per-page access, or mixed rate It may be the first.

Meanwhile, the advertisement price determination unit 160 may calculate and determine an advertisement price for a plurality of objects corresponding to one advertisement object. For example, when the shopping mall access information different from the affiliate is linked to the advertisement object, the advertisement price determining unit 160 charges the shopping mall where the traffic is moved through the advertisement price and the advertisement to be charged to the affiliate The advertisement price can be calculated. In other words, in response to the advertisement information, the advertisement price determining unit 160 determines a first advertisement price to be paid by the user in the affiliate and a second advertisement price to be paid to the user in the shopping mall site that sells the product corresponding to the advertisement object, And may be determined and determined.

The intermediary control unit 170 sends an advertisement display approval request message to the affiliate terminal 20 to inquire whether the affiliate agrees to display the advertisement object related to the advertisement item of the affiliate on the web page of the user according to the generated advertisement information, And transmits a request to the user terminal 10 to request the advertisement object to be displayed on the designated web page according to the advertisement information when the approval message is received. That is, the intermediary control unit will place an advertisement for promoting the affiliate on the web page operated by the media owner, suggesting that the affiliate approves the advertisement transaction, and if the affiliate approves the advertisement, the advertisement object is displayed according to the advertisement information And can act as an intermediary between the user and the affiliate.

The advertisement approval approval request message may include, for example, generated advertisement information, an advertisement price corresponding to the advertisement information, and the like. The intermediary control unit 170 may transmit an advertisement presentation approval request message including such information to the affiliate terminal 20. When the advertisement display approval request message is received by the affiliate terminal 20, the affiliate confirms the information of the advertisement object, the advertisement price and the like, and if the advertisement is approved to be displayed, the affiliate terminal 20 transmits the approval message to the intermediary control unit 170 Lt; / RTI >

Upon receiving the approval message, the intermediary control unit 170 may request the user terminal 10 to display the advertisement on the user's web page according to the advertisement information, which is approved by the affiliate. The user terminal 10 receiving the request transmits the advertisement information to the web management system 50 and the web management system 50 can register the web page on which the advertisement object is displayed on the web.

Meanwhile, the intermediary control unit 170 may provide a web tool to the user terminal 10 for displaying the advertisement object on the web page. The web tool may include an advertisement display user interface. The advertisement presentation user interface is interlocked with the advertisement production user interface. For example, the advertisement presentation user interface may include selecting means for completing the display of advertisement objects on a web page, such as an "advertisement display"

The icon is activated in response to a request for advertisement introduction of the brokerage control unit, and if the brokerage control unit does not request an advertisement advertisement, it is disabled or an error message is generated even if an icon is selected. When the user selects the icon, the advertisement-providing user interface is generated by the advertisement-information generating unit 150 and is transmitted to a local store of the user terminal 10 or a web page including advertisement objects stored in the database unit 190 To the web management system 50 to load and register it on the web.

5 is an exemplary diagram illustrating an exemplary state in which an advertisement object is displayed on a web page according to a request from the intermediary control unit 170. In this example, an advertisement object is displayed in a blank area on a web page.

As shown in FIG. 5, if the user is a 00 water purifier company and an affiliate is an XX electronic company, the advertisement of the XX prime phone of the affiliate XX company of the XX water company will be displayed on the home page of the user 00 water purifier company. The advertisement displayed at this time includes a message such as " 00 water purifier uses XX prime phone ", and information indicating that the delivery contract is reliable information authenticated by the advertisement intermediation service, for example, " Authenticated "and authentication confirmation information may be displayed. If there is important confidential information other than the contract number to confirm the contract in the abovementioned delivery contract, they may all be hidden through mosaic. These operations may be performed by the advertisement production user interface at the time of production of the advertisement object.

Therefore, people reading the advertisement recognize the information that the "00 water purifier" having a good corporate image uses the "XX prime phone" as a smartphone used for business use by the company, and the "XX prime phone" They have a positive image or a desire to purchase.

Meanwhile, the advertisement object may include link information to a specific shopping mall site. For example, a netizen who browses the advertisement can browse the advertisement, click on the advertisement object, move to the "XX prime phone" sales site of the linked shopping mall site, or purchase the "XX prime phone ".

Meanwhile, although the example shown in FIG. 5 shows an example in which the advertisement object is inserted into a blank area of the web page according to an advertisement object delivery method specified in the advertisement information, according to another embodiment, May be displayed on the web page in an overlay format, or may be embedded in the content included in the web page, such as multimedia, banner advertisement, text, and the like.

The billing unit 180 monitors the traffic flowing into the web page after the advertisement object is displayed on the user's web page or the traffic flowing out from the web page through the advertisement object, When an event occurs, it can be charged to the affiliate or the shopping mall site linked to the advertisement object according to the advertisement price. At least one of a payment method based on the charging, such as a cash settlement, a card settlement, a cyber money settlement, and a point settlement may be used.

The configuration of the advertisement mediating system 100 according to the first preferred embodiment of the present invention has been described above. The advertisement mediating system 100 according to the first embodiment can interwork with the user terminal 10 and the affiliate terminal 20 to mediate an advertisement transaction between a user and an affiliate. Therefore, it is possible to display reliable and efficient advertisements by using information indicating that the partnership relationship is an affiliation with the other party.

According to the first embodiment, the media owner user proposes to the affiliate to advertise the affiliate on the web page operated by the user, and if the affiliate accepts the advertisement, the advertisement transaction can be established. Assuming that the user and the affiliate are in a relationship, there has been no way for the user to have an advertisement transaction due to the nature of the relationship, or the degree of advertisement in terms of service.

However, according to the advertisement mediating system 100 according to the first preferred embodiment of the present invention, a hidden advertisement opportunity that may occur in an affiliation relationship can be searched to mediate an advertisement. For example, if the user and the affiliate are in a relationship, the user is in the position of the advertiser, and the advertiser stands in the position of the advertising medium according to the advertisement transaction concluded by the advertisement intermediation system 100 The affiliate becomes an advertiser and stands in the position of the party. Therefore, a reverse link between the user and the affiliate is established by the advertisement transaction concluded by the advertisement mediating system 100. [

In this case, the user can propose an advertisement proposal to the affiliate to display the advertisement of the affiliate through the web page operated by the user, and generate revenue by displaying the advertisement of the affiliate according to the agreement of the affiliate. Since the advertiser stands in the position of the customer in the advertisement transaction, the possibility of accepting the advertisement suggestion of the affiliate is high, and by accepting the advertisement proposal, the advertising effect of the advertisement can be enhanced through the advertisement indicating that the affiliate has an affiliation with the user.

FIG. 6 is a flowchart illustrating a flow of an advertisement mediating method according to the first exemplary embodiment of the present invention.

6, the advertisement item information determination unit 130 of the advertisement mediating system 100 may receive the information of the affiliate from the user terminal 10 of the user (step S1). For example, the item item information determination unit 130 may receive information of an affiliate partner with the user from the user terminal 10. [ The affiliate information may be, for example, a keyword such as the name of an affiliate company or an individual, a name, a brand, or a product.

The advertisement item information determination unit 130 may determine the advertisement item information based on the affiliate information received from the user terminal 10 of the user (step S2). 7 is a flowchart illustrating an advertisement information determination process performed by the advertisement item information determination unit 130. Referring to FIG.

7, for example, the item item information determination unit 130 searches the database unit 190 or performs a web search using the received affiliate information (step S11) Based on the extracted advertisement item information, the advertisement item information list corresponding to the affiliate information can be generated (S12). The advertisement item information determination unit 130 may display on the user terminal 10 an advertisement item information selection user interface capable of inquiring or searching for desired advertisement item information in the generated advertisement item information list (S13) . Then, the advertisement item information determination unit 130 can select the advertisement item information corresponding to the advertisement item information selection signal input through the advertisement item information selection user interface (S14).

Next, the authentication information generation unit 140 of the advertisement mediating system 100 may generate association authentication information for authenticating that the user and the affiliate are in an affiliation relationship (step S3).

8 is a flowchart for explaining a flow of an authentication information generating process performed by the authentication information generating unit 140. Referring to FIG.

8, for example, the authentication information generating unit 140 may provide an association authentication information user interface to the user terminal 10 and allow the user to communicate with the affiliate user through the affiliate authentication information user interface, (Step S21). ≪ RTI ID = 0.0 > [0050] < / RTI >

The affiliation ID information may be information indicating that the user purchases or uses a product corresponding to the advertisement item information. For example, the affiliation authentication information includes an activation code of a product corresponding to the advertisement item information, a product code, an image of a product purchase receipt, an image of a delivery contract, a delivery contract number, an approval number of a credit card company, A product late image, and the like.

The affiliation ID information may be information indicating purchase or use of a commodity of the affiliate. That is, the affiliation ID information may be information indicating purchase or use of a similar product of an affiliate similar to the product, or a different kind of product, even if the product is not a product corresponding to the determined item information. For example, the affiliation ID information indicates that the affiliate purchases or uses the goods of the affiliate is an activation code, a product code, an image of a product purchase receipt, an image of a delivery contract, a delivery contract number, , An order number of a shopping mall, a user's product review image, and the like.

The association proof information may be information indicating that the user is in a cooperation relationship with the affiliate. For example, the affiliation ID information may include at least one of a contract code, a contract image, an agreement image, etc. indicating that the user is in a partnership relationship with the affiliate.

When the association authentication request is received, the authentication information generation unit 140 may perform an association authentication information authentication process associated with the affiliate terminal 20 or the authentication system (step S22). For example, the authentication information generation unit 140 searches the database unit 190 to detect the information of the authentication system that can authenticate the affiliation ID information, and determines whether the affiliation ID information is valid Authentication can be requested.

When the information is received from the authentication system, the authentication information generating unit 140 generates the association authentication information including the association confirmation information and the authentication confirmation information indicating that the association identification information is authenticated, based on the authentication result (Step S23). For example, the affiliation authentication information may include authentication confirmation information such as "activation code: XXXXXXXXX" and "activation of the activation code by the advertisement intermediary service is completed" if the affiliation ID information is the activation code .

Next, the advertisement information generation unit 150 may generate the advertisement object corresponding to the advertisement item information determined by the advertisement item information determination unit 130 and the advertisement information including the advertisement object (step S4). For example, the advertisement information generating unit 150 may provide the user terminal 10 with an advertisement production user interface including a graphic tool capable of producing advertisement information and generating advertisement information.

The user terminal creates contents of an advertisement object to be displayed on the web site 50 by using the advertisement production user interface, and displays the location of the advertisement object, the display method of the advertisement object, the size of the advertisement object, The address of the web page, and the like can be set. Upon receipt of the production completion signal from the user terminal 10, the created advertisement object and the web page including the advertisement object can be stored in the local storage of the database unit 190 or the user terminal 10.

The advertisement object may include at least one type of information such as image, text, multimedia, and audio, and may include association authentication information generated by the authentication information generation unit 140. In addition, the advertisement object may include shopping mall link information for purchasing goods. The advertisement object may be embedded in a blank area of a web page, overlapped on the web page in an overlay format, or inserted into the content included in the web page. Such information is included in the advertisement information.

Next, the advertisement price determining unit 160 may determine an advertisement price corresponding to the advertisement information (step S5). The advertisement price determining unit 160 may calculate an advertisement price using a predetermined advertisement price calculation algorithm, an advertisement price table, or the like, and determine the price as a price corresponding to the advertisement object.

For example, the advertisement price determining unit 160 may calculate the advertisement price corresponding to the advertisement information using at least one of the advertisement price calculation algorithm and the advertisement price table. The advertisement price calculation algorithm may be a price calculation algorithm in which a plurality of advertisement presentation condition elements such as the average number of visits of the web page on which the advertisement object is to be displayed, the size of the advertisement object, the placement position of the advertisement object, .

The advertisement pricing unit 160 may calculate a price by inputting a value corresponding to each variable. The advertisement price table is used to derive a corresponding advertisement price according to a number of advertisement presentation condition elements, for example, the average number of visits of a web page to be displayed, the size of the advertisement object, the placement position of the advertisement object, It can be a table.

Also, in calculating the advertisement price, the advertisement price determining unit 160 may discount the advertisement price by applying the advertisement price discount rate for the affiliate to the advertisement price calculated through the advertisement price calculation algorithm or the advertisement price table, It may be determined as an advertisement price corresponding to the advertisement object.

For example, the advertisement price determining unit 160 may determine an affiliate discount rate corresponding to the affiliate based on at least one of a predetermined affiliate discount rate calculating algorithm and an affiliate discount rate table. The advertisement price determination unit 160 may calculate the discounted advertisement price as an advertisement price corresponding to the advertisement object by calculating the discount rate of the affiliate on the calculated advertisement price. The advertising price may be a flat rate for a fixed amount of time, or it may be a visitor's behavioral charge, such as per-hit rate, actual per-purchase rate, per-page access, or mixed rate It may be the first.

Meanwhile, the advertisement price determination unit 160 of the advertisement mediating system 100 may calculate and determine an advertisement price for a plurality of objects corresponding to one advertisement object. For example, when the shopping mall access information different from the affiliate is linked to the advertisement object, the advertisement price determining unit 160 charges the shopping mall where the traffic is moved through the advertisement price and the advertisement to be charged to the affiliate The advertisement price can be calculated. In other words, in response to the advertisement information, the advertisement price determining unit 160 determines a first advertisement price to be paid by the user in the affiliate and a second advertisement price to be paid to the user in the shopping mall site that sells the product corresponding to the advertisement object, And may be determined and determined.

Next, in step 170, the intermediary control unit sends an advertisement display approval request message to the affiliate terminal, which inquires whether the advertiser agrees to display the advertisement object related to the advertisement item of the affiliate on the web page of the user according to the generated advertisement information, (Step S6). The advertisement approval approval request message may include, for example, advertisement information, an advertisement price corresponding to the advertisement information, and the like.

When the advertisement presentation approval request message is received by the affiliate terminal 20, the affiliate confirms the advertisement information, the advertisement price, and the like, and transmits an approval message to the intermediary control unit 170 through the affiliate terminal 20 . When the approval message is received, the intermediary control unit 170 can request the user terminal 10 to display the advertisement object on the designated web page according to the advertisement information (step S7). The user terminal 10 receiving the request transmits the advertisement information to the web management system 50 and the web management system 50 can register the web page on which the advertisement object is displayed on the web.

Meanwhile, the intermediary control unit 170 may provide the user terminal 10 with a web tool capable of displaying the advertisement object on the web page. The web tool may include an advertisement displaying user interface. The advertisement presentation user interface is interlocked with the advertisement production user interface. For example, the advertisement presentation user interface may include selecting means for completing the display of advertisement objects on a web page, such as an "advertisement display"

The icon is activated in response to a request for advertisement introduction of the brokerage control unit, and if the brokerage control unit does not request an advertisement advertisement, it is disabled or an error message is generated even if an icon is selected. When the user selects the icon, the advertisement-providing user interface is generated by the advertisement-information generating unit 150 and is transmitted to a local store of the user terminal 10 or a web page including advertisement objects stored in the database unit 190 To the web management system 50 to load and register it on the web.

Meanwhile, the billing unit 180 monitors the traffic flowing into the web page after the advertisement object is displayed on the web page in the web site 50 or the traffic flowing out from the web page through the advertisement object, When an event that requires a corresponding billing occurs, the affiliate or the shopping mall site linked to the advertisement object can be charged according to the advertisement price. At least one of a payment method based on the charging, such as a cash settlement, a card settlement, a cyber money settlement, and a point settlement may be used.

Hereinafter, as a second preferred embodiment of the present invention, it is assumed that a user who is a famous entertainer is a buyer of a product, an affiliate is a sales site where a user has purchased a product, Let's take an example of posting on a web page of a blog operated by the user. The advertisement mediating method in the following second embodiment may be based on the advertisement mediating system 100 shown in Figs. 1 and 2. However, in the second embodiment, the user terminal 10 is a terminal of the entertainer who purchased the product, and the affiliate terminal 20 may be the terminal of the sales site that purchased the commodity.

FIG. 9 is a flowchart illustrating a flow of an advertisement mediating method according to a second embodiment of the present invention.

9, the advertisement item information determination unit 130 of the advertisement mediating system 100 may receive a keyword related to the product as information of the affiliate from the user who purchased the product of the shopping mall site ( Step: S41).

The advertisement item information determination unit 130 may determine the advertisement item information based on the keyword received from the user's terminal 10 (S42). For example, the item item information determination unit 130 searches the database unit 190 using the keyword of the received product or performs a web search, and based on the search result, It is possible to generate a list of related advertisement item information.

The advertisement item information determination unit 130 displays on the user terminal 10 an advertisement item information selection user interface capable of inquiring or searching for desired advertisement item information in the generated advertisement item information list, The advertisement information corresponding to the advertisement item information selection signal input through the advertisement item information selection user interface can be selected.

Next, the authentication information generation unit 140 of the advertisement mediating system 100 can generate purchase or use authentication information for authenticating that the user is purchasing or using the product as affiliate authentication information (step S43 ).

For example, the authentication information generating unit 140 may provide the user authentication information user interface to the user terminal 10, and may provide the user terminal 10 with information for certifying that the user is purchasing or using the product And may receive an affiliate authentication request that includes the affiliate authentication request. Here, the proof information may include, for example, a product code corresponding to the advertisement information, a product code, an image of a product purchase receipt, an image of a delivery contract, a delivery contract number, an approval number of a credit card company, A late image, and the like.

When the authentication request is received, the authentication information generating unit 140 performs an authentication information authentication process associated with the sales shopping mall terminal or the authentication system that is an affiliate, and based on the authentication result, the association authentication information and the association authentication information The authentication information including the authentication confirmation information indicating that the authentication information is authenticated.

For example, if the proof information is a product late image and a purchase receipt image proving that the product is purchased at the sales site, the authentication information generation unit 140 may generate the product review image and the purchase An affiliate authentication request including a receipt image may be transmitted. When the association authentication request is received by the sales mall terminal, the sales mall manager can confirm the contents of the association authentication request and transmit an authentication response to the authentication information generation unit through the sales mall terminal. Then, the authentication information generating unit 140 may generate the affiliate authentication information including the product late image and the purchase receipt image, and information indicating that they are authenticated.

Next, the advertisement information generation unit 150 may generate advertisement information including an advertisement object corresponding to the advertisement item information determined by the advertisement item information determination unit 130 (S44). For example, the advertisement information generation unit 150 may provide the user terminal 10 with an advertisement production user interface including a graphic tool capable of generating advertisement information. The user can create an advertisement object to be displayed on the web site 50 and set advertisement-related information using the advertisement production user interface. When a production completion signal is received from the user terminal 10, May be stored in the local storage of the database unit 190 or the user terminal 10.

Next, the advertisement price determining unit 160 can determine the advertisement price corresponding to the advertisement information (step: S45). The advertisement price determination unit 160 may calculate an advertisement price using a predetermined advertisement price calculation algorithm, an advertisement price table, or the like, and determine the advertisement price as a price corresponding to the advertisement information. The advertising price may be a flat rate for a fixed amount of time, or it may be a visitor's behavioral charge, such as per-hit rate, actual per-purchase rate, per-page access, or mixed rate It may be the first.

Next, the intermediary control unit 170 may transmit an advertisement display approval request message to the sales shopping mall terminal, asking whether the affiliate agrees to advertise the generated advertisement object on the web page according to the advertisement information (Step S46 ). The advertisement approval approval request message may include an advertisement price corresponding to the advertisement information and the advertisement information.

When the advertisement presentation approval request message is received by the affiliate terminal 20, the affiliate confirms the advertisement information, the advertisement price, and the like, and transmits an approval message to the intermediary control unit 170 through the affiliate terminal 20 . When the approval message is received, the intermediary control unit 170 may request the user terminal 100 to display the advertisement object on the designated web page according to the advertisement information (step S48).

Meanwhile, the billing unit 180 monitors the traffic flowing into the web page after the advertisement object is displayed on the web page, or the traffic flowing out from the web page through the advertisement object, and when an event requiring billing for the posted advertisement object occurs Depending on the ad price, it may be charged to the affiliate or the shopping mall site linked to the advertisement object. At least one of a payment method based on the charging, such as a cash settlement, a card settlement, a cyber money settlement, and a point settlement may be used.

10 is an exemplary diagram illustrating an example in which an advertisement object is displayed on a web page based on advertisement information.

As shown in Fig. 10, a web page of a blog of a famous entertainer user "XXX " may display a phrase indicating that the user has purchased a specific smartphone at a specific site. In addition, a user's product review image and purchase receipt image and an "authenticated" indicia indicating that they have been authenticated are displayed. In receipt images, if there are important confidential information, they can all be hidden through mosaics. Also, the late product image or the purchase receipt image includes link information for moving to the purchase page of the corresponding product of the shopping mall site.

Accordingly, the fans of the user who browses the advertisement can have a sense of trust and affection in the shopping mall site used by his / her favorite entertainer, and the purchaser moves to the purchase page of the shopping mall site through which the entertainer purchases the smart phone It is possible. Meanwhile, the advertisement object may include link information to a specific shopping mall site.

As described above, the advertisement mediating system 100 according to the present invention can suggest an advertisement transaction to the buyer who finds a hidden advertisement opportunity that may occur in the relationship, and the advertisement transaction can be performed based on the advertisement transaction. In this case, it is possible to generate a proper advertisement profit from the viewpoint of the user. In the advertisement transaction mediated by the advertisement mediating system 100, since the user becomes the advertisement media and the affiliate becomes the advertiser, A relationship can be established. As a result, it is possible to increase the advertisement effect of the advertiser to the user and the advertisement effect of the affiliate from the viewpoint of the affiliate.

On the other hand, assuming that the media owner user and the affiliate are in the same relationship, in the past, the user is burdened with the affiliate's intention and there is no advertisement transaction, or the user side is free to advertise the affiliate advertisement on the user- I posted my ad. However, according to the advertisement mediating method according to the third preferred embodiment of the present invention, it is possible to suggest the advertisement to the LIA in search of the hidden advertisement opportunity that may occur in the Lange's relationship, and the advertisement transaction can be performed based thereon.

The advertisement mediating method according to the third preferred embodiment of the present invention can be performed based on the advertisement mediating system 100 shown in Figs. 1 and 2. According to a third preferred embodiment of the present invention, for example, it is assumed that the user is XX electron, the affiliate is the 00 water purifier, and the user XX electron delivers the water purifier part to the associate 00 water purifier. In this case, the user has a relationship with the affiliate, which is one of the partnership. In this case, the user terminal 10 may be a terminal on the XX side and the partner terminal 20 may be a terminal on the side of the water purifier.

The advertisement item information determination unit 130 of the advertisement mediating system 100 can receive from the user terminal 10 the information of the affiliate, for example, information related to the 00 water purifier. The advertisement item information determination unit 130 may determine the advertisement item information based on the affiliate information received from the user terminal 10 of the user.

On the other hand, the authentication information generating unit 140 may generate the affiliation authentication information for authenticating that the part of the XX electronic user is delivered to the 00 water purifier. For example, the authentication information generating unit 140 may provide an affiliate authentication information user interface to the user terminal 10, and may provide an affiliate authentication information user interface And may receive an affiliate authentication request including authentication information, such as a delivery contract, a contract code, and the like. When the association authentication request is received from the user terminal 10, the authentication information generation unit 140 performs the authentication information authentication process associated with the affiliate terminal 20 or the authentication system, and based on the authentication result, And the association authentication information including the authentication information and the authentication confirmation information indicating that the association authentication information is authenticated.

Next, the advertisement information generation unit 150 may generate advertisement information according to the advertisement item information determined by the advertisement item information determination unit 130. For example, the advertisement information generation unit 150 may provide the user terminal 10 with an advertisement production user interface including a graphic tool capable of generating advertisement information. The user can create an advertisement object to be displayed on the website 50 using the advertisement production user interface and set information related to the advertisement object. When the advertisement completion signal is received from the user terminal 10, Information can be stored in the local storage of the database unit 190 or the user terminal 10. [

Next, the advertisement price determining unit 160 may determine the advertisement price corresponding to the advertisement information. The advertisement price determination unit 160 calculates a primary advertisement price using a predetermined advertisement price calculation algorithm, an advertisement price table, and the like to determine an advertisement price, and calculates an advertisement price based on a partner discount rate calculation algorithm or a discount rate table The advertisement price for the advertisement object can be determined by calculating the discount rate of the advertisement price for the affiliate partner and calculating the primary advertisement price and the discount rate.

Next, the intermediary control unit 170 may transmit an advertisement approval approval request message to the affiliate terminal 20 asking whether the affiliate agrees to advertise the generated advertisement object on the user's web page. The advertisement approval approval request message may include, for example, advertisement information, an advertisement price corresponding to the advertisement information, and the like.

When the advertisement presentation approval request message is received on the affiliate terminal 20, the affiliate confirms the advertisement information, the advertisement price, and the like, and transmits an approval message to the intermediation control unit 170 through the affiliate terminal 20 . When the approval message is received, the intermediary control unit 170 can send a request to the user terminal 10 requesting to place the advertisement object on the designated web page, for example, a home page, a blog, a mini homepage, have.

The advertisement object to be displayed may include association proof information for certifying that a part of the user XX is delivered to the 00 water purifier, and information for certifying the association proof information. For example, the advertisement object may include a phrase such as " 00 water purifier has high reliability and high quality parts of XX electronic ", a delivery contract image or delivery code, a mark indicating that the information is authenticated, and the like. Thereafter, the billing unit can transmit the billing information to the affiliate terminal when the billing event through the posted advertisement occurs.

Therefore, the person viewing the advertisement can recognize that the part of XX electronic which produces the reliable part is installed in the 00 water purifier and can have faith in the quality of the water purifier.

According to the third embodiment of the present invention, the advertisement mediating system 100 according to the present invention can propose that an advertisement for promoting an advertisement of a party is found by searching for a hidden advertisement opportunity that may occur in an e-drop relationship, Lt; / RTI > In the case of an advertisement transaction mediated by the advertisement mediating system 100, the affiliate can still achieve the advertisement effect while being in the position of the owner, and the user can create a proper advertisement profit.

Meanwhile, in the advertisement intermediation methods according to the first to third embodiments described above, the case where the user who is the requesting side of the advertisement publication is the advertisement medium and the affiliate which is the approval side of the advertisement publication is the advertiser is shown. However, In the fourth embodiment, a description will be made of a case where a user who is a requesting side of an advertisement is an advertiser, and an affiliate which is a side that approves ad display is a main body of an advertisement medium.

FIG. 11 is a block diagram for explaining a concept of an advertisement mediating system according to a fourth preferred embodiment of the present invention, and FIG. 12 is a block diagram for explaining a configuration of the advertisement mediating system shown in FIG.

11, the advertisement mediating system 200 according to the fourth preferred embodiment of the present invention includes a user terminal 60 of a user and an affiliate terminal 70 of an affiliate affiliated with the user through a communication network ). The user terminal 60 or the affiliate terminal 70 may be a fixed terminal such as a PC or a portable terminal such as a smart phone, a notebook computer, a smart pad, or the like, which can be connected to a wired or wireless communication network.

In the fourth embodiment, the user may be an advertiser according to an advertisement transaction mediated by the advertisement mediation system 200 as an individual or an enterprise wishing to place his or her advertisement on a specific web page of the affiliate. The affiliate operates as a web site managed by the web management system 80, for example, a homepage, a blog, or the like, as an individual or an enterprise affiliated with the user. The affiliate may become the advertiser of the advertisement according to the advertisement transaction mediated by the advertisement mediating system 200.

The user terminal 60 is a terminal of the media host user, and is operable with the in-house computer system of the user. The affiliate terminal 70 can operate as a terminal of an affiliate with the web management system 80 that manages the website of the affiliate. The partnership relationship between the user and the affiliate may be at least one of a partner relationship, an idle relationship, a cooperation relationship, and the like.

In a fourth preferred embodiment of the present invention, for example, assume that the user is XX electron, the affiliate is the 00 water purifier, and the user XX electron delivers the water purifier part to the associate's 00 water purifier. In this case, the user has a relationship with the affiliate, which is one of the partnership.

The member management unit 210 may perform member registration and management, login management, and the like for a member of the advertisement mediating service by the advertisement mediating system 200. For example, the member management unit 210 requests member information from a non-member terminal connected through a communication network, and in response to the request, assigns a unique account to the member information received from the terminal, thereby registering the member as a member, Can be stored in the database unit 290.

The member information may include login information such as an ID and a password, a certificate, and the like. The member management unit 210 requests login information from an unknown terminal to be connected and verifies the login information received from the terminal against the member information stored in the database unit and logs the terminal into the account corresponding to the login information if it is legitimate login information .

For example, the user terminal 60 may be logged in via the user's login account (e.g., an individual account or a corporate account). The affiliate terminal 70 may also be logged into the affiliate's login account (e.g., an individual account or a corporate account) by the same process. On the other hand, according to the execution environment, the affiliate is not a member, and the affiliate terminal 70 may interwork with the advertisement intermediation system 200 in a non-login state.

The information registration unit 220 may store the information of the web page operated by the affiliate received from the affiliate terminal 70 in the database unit 290. The information of the web page may include a source code of the web page, a content content included in the web page, a media type, and the like. Also, the information registration unit 220 may receive the item item information related to the user from the user terminal 60 and store the item information in the database unit 290. The advertisement item information may include an advertisement name, an advertisement content, a product name, a product content, an advertisement banner, a sales mall information associated with a product, and the like.

The information determining unit 230 may perform a function of determining information of a web page of an affiliate affiliated with the user and advertisement item information to be displayed on the web page in response to a request from the user terminal 60 . The information determination unit 230 provides an information selection user interface to the user terminal 60, which allows a user to search, search, and select an advertisement to be displayed on a web page of an affiliate who wants to display an advertisement and on the web page Can be displayed.

For example, the information determination user interface may include an input window for inputting a user's keyword and an affiliate keyword from the user terminal 60. When the advertisement item keyword and the affiliate keyword are inputted through the information determination user interface, the information determination unit 230 performs at least one of search and web search of the database unit 290 using the input keywords, The advertisement item information list and the web page list of the affiliate can be displayed through the information determination user interface. When the selection signal is received from the user terminal 60, the information determination unit 230 displays the advertisement item information and advertisement to be advertised in the advertisement item information list and the web page information list of the affiliate corresponding to the selection signal The information of the web page of the affiliate can be determined.

Meanwhile, the information determination user interface may provide an input window for directly inputting advertisement item information and web page information of an affiliate user terminal, as well as a search or an inquiry method. In this case, the input item information and the web page information of the affiliate are determined as the advertisement item information to be advertised and the information of the affiliate web page to display the advertisement.

Meanwhile, the information determination unit 230 analyzes the advertisement item information of the user and the web page information of the affiliate stored in the database unit 290, and stores the advertisement item information of the user and contents related to the advertisement item information The web page of the associated affiliate may be automatically matched and the matching list may be displayed on the user terminal 60 through the information determination user interface. The matching list can be displayed by associating the user's item information with the information of the web page of the affiliate corresponding to each item item information.

For example, the information determination unit 230 extracts the advertisement name or the advertisement content information from the advertisement item information of the user stored in the database unit 290 and extracts content information of the content from the information of the web page of the affiliate After matching the advertisement name information or the advertisement content information with the contents information of the content, the information of the advertisement item and the information of the web page are matched as 'the user's advertisement item information - the web page of the affiliate associated with the advertisement item information' A matching list listing results can be displayed on the user terminal 60. [ In this case, the user terminal 60 may select 'user's advertisement item information - web page of an affiliate associated with the advertisement item information' in the matching list. The information determination unit 230 may determine advertisement item information to be advertised and web page information to be displayed according to a selection from the user terminal 60.

In addition, the information determination unit 230 collects the advertisement item information of the user and the web page information of the affiliate through the web search, analyzes the collected advertisement item information and the metadata of the web page information of the affiliate, The web page of the affiliate including the advertisement item information and the contents related to the advertisement item information may be automatically matched and the matching list may be displayed on the user terminal 60 through the information determination user interface. The matching list can be displayed by associating the user's item information with the information of the web page of the affiliate corresponding to each item item information.

For example, the information determination unit 230 extracts the advertisement name or the advertisement content information from the metadata of the user item item information collected through the web search, and extracts the content information of the content from the metadata of the web page of the affiliate And matches the advertisement item information or the similarity information of the advertisement information or the contents information of the contents with the information of the web page as the 'web page of the affiliate associated with the advertisement item information of the user' And a matching list listing the matching results can be displayed on the user terminal 60. In this case, the user terminal 60 may select 'user's advertisement item information - web page of an affiliate associated with the advertisement item information' in the matching list. The information determination unit 230 may determine advertisement item information to be advertised and web page information to be displayed according to a selection from the user terminal 60.

The authentication information generating unit 240 may perform a function of generating association authentication information for authenticating that a user and an affiliate are in an affiliation relationship. For example, the authentication information generation unit 240 may receive from the user terminal 60 an affiliate authentication request including affiliation ID information that the user proves is an affiliation relationship with the affiliate. The authentication information generating unit 240 may authenticate the received association ID information based on the association with the affiliate terminal 70 or the authentication system in response to the association authentication request. And generate the association authentication information including the association authentication information and the authentication confirmation information indicating that the association authentication information is authenticated based on the authentication result.

In order to receive the association authentication request, the authentication information generation unit 240 receives an association authentication information user interface through which the user inputs the association ID information through the user terminal 60 and confirms the authentication result after the authentication of the association ID information .

The affiliate authentication information user interface provides an information input window for inputting the affiliation ID information and its related information according to a predetermined format. When a menu item indicating that information is inputted after inputting information in the information input window is selected, The affiliation authentication request may be generated based on the association proof information and the related information. The information input window can input various information necessary for the affiliation proof as well as the association proof information according to the standardized format. For example, the information input window can input a product name, a producer name, a brand name, a seller, and other information, as well as the affiliation ID information.

Wherein the affiliation ID information includes information indicating that the affiliate purchases or uses a commodity corresponding to the user's item item information, information indicating that the commodity is purchased or used by the affiliate, Information indicating that the cooperative relationship exists, and the like.

The information indicating that the affiliate purchases or uses the commodity corresponding to the advertisement item information of the user includes at least one of a commodity sales receipt image corresponding to the advertisement item information, a delivery contract image, a delivery contract number, Number, and a product review image of an affiliate. The information indicating that the affiliate purchases or uses the product of the user includes at least one of a product sales receipt image, a delivery contract image, a delivery contract number, a card company approval number, an order number of a shopping mall, And may include at least any one of them. A contract image, and an agreement image indicating that the user is in a cooperation relationship with the affiliate.

The advertisement information generation unit 250 may generate advertisement information including information related to an advertisement object corresponding to the advertisement item information determined by the information determination unit 230 and the advertisement object. The advertisement information may include the contents of the advertisement object, the location of the advertisement object, the format of the advertisement object, the size of the advertisement object, the web page information on which the advertisement object is displayed, and the address of the web page. For example, the advertisement information generation unit 250 may provide an advertisement production user interface including a graphical tool capable of generating advertisement information to the user terminal as in the example shown in FIG. A user can create an advertisement object to be displayed on a web page of an affiliate in a desired form by using an advertisement production user interface.

Wherein the advertisement object includes at least one of an image, multimedia, and text, wherein the advertisement object is inserted into a blank area of the web page, a method of being inserted into the content included in the web page, Or displayed in an overlay format, in the form of a web page of an affiliate.

The advertisement price determination unit 260 may perform a function of determining an advertisement price corresponding to the advertisement information. The advertisement price determination unit 260 may calculate an advertisement price using a predetermined advertisement price calculation algorithm, an advertisement price table, or the like, and determine the advertisement price as a price corresponding to the advertisement object.

For example, the advertisement price determination unit 260 may calculate the advertisement price corresponding to the advertisement information using at least one of the advertisement price calculation algorithm and the advertisement price table. The advertisement price calculation algorithm includes a plurality of advertisement presentation condition elements such as an average number of visits of a web page on which an advertisement object is to be displayed, a size of the advertisement object, a placement position of the advertisement object, a content of the advertisement object, May be a price calculation algorithm. The advertisement pricing unit 260 may calculate the advertisement price by inputting a value corresponding to each variable. The advertisement price table corresponds to a plurality of advertisement presentation condition elements, for example, an average number of visits of a web page to be displayed, a size of the advertisement object, a placement position of the advertisement object, contents of the advertisement object, Which can derive the price of the advertisement.

Also, in calculating the advertisement price, the advertisement price determining unit 260 may calculate the advertisement price by considering the advertisement price calculated through the advertisement price calculation algorithm or the advertisement price table, and considering that the user has an affiliation with the affiliate, It is possible to discount the price and determine it as the advertisement price corresponding to the advertisement object. For example, the advertisement price determination unit may determine a discount discount rate based on at least one of a predetermined discount rate calculation algorithm and a discount discount rate table. The advertisement price determination unit 260 may calculate the discounted advertisement price as the advertisement price corresponding to the advertisement object by calculating the discount discount rate on the calculated advertisement price.

The intermediary control unit 270 transmits an advertisement display approval request message to the affiliate terminal 70 asking whether the advertiser agrees to display the advertisement object on the web page of the affiliate according to the generated advertisement information, And transmits a request to the affiliate terminal 10 to request the advertisement object to be displayed on the web page of the affiliate according to the advertisement information when the approval message is received. That is, the intermediary control unit 270 proposes that the advertiser, the advertiser, will place his / her advertisement on the web page of the affiliate so that the affiliate approves the advertisement. If the affiliate approves the advertisement, It can act as an intermediary between the user and the affiliate so that the object can be displayed on the affiliate's web page.

The advertisement approval approval request message may include, for example, generated advertisement information, an advertisement price corresponding to the advertisement information, and the like. The intermediary control unit 270 may transmit an advertisement presentation approval request message including such information to the affiliate terminal 70. [ When the affiliate terminal 70 receives the advertisement presentation approval request message, the affiliate confirms the information of the advertisement object, the advertisement price, etc., and if the advertisement is approved to be displayed, the affiliate terminal 70 transmits the approval message to the intermediary control unit 290, Lt; / RTI >

Upon receiving the approval message, the intermediary control unit 290 requests the affiliate terminal 70 to display the advertisement on the web page of the affiliate according to the advertisement information approved by the affiliate, and on the other hand the user terminal 60 ), A message may be sent to inform that the ad has been approved for publication. The affiliate terminal 70 receiving the request transmits the advertisement information to the web management system 80 and the web management system 80 can register the web page on which the advertisement object is displayed on the web.

The billing unit 280 monitors the traffic flowing into the web page after the advertisement object is displayed on the web page of the affiliate or the traffic flowing out from the web page through the advertisement object, When an event occurs, it is possible to charge the user or the shopping mall site linked to the advertisement object according to the advertisement price. At least one of a payment method based on the charging, such as a cash settlement, a card settlement, a cyber money settlement, and a point settlement may be used.

13 is a flowchart illustrating a flow of an advertisement mediating method according to a fourth preferred embodiment of the present invention.

The advertisement mediating method according to the fourth preferred embodiment of the present invention can be performed based on the advertisement mediating system 200 shown in Figs. 11 to 12. In the method according to the fourth embodiment, for the sake of convenience, a description is given of a detailed example in which it is assumed that the user is the XX electronic, the affiliate is the 00 water purifier, and the user XX electronic supplies the LCD, which is a water purifier part, do. In this case, the user has a relationship with the affiliate, which is one of the partnership. The user would like to display the user's ad on a web page describing the water purifier equipped with the LCD delivered by the user from the homepage of the affiliate.

11 to 13, first, the information determination unit 230 of the advertisement mediating system 200 determines the information of a web page of an affiliate according to a request from a user terminal and a user's advertisement item Information (step: S61).

For example, when the information determination user interface is displayed on the user terminal and the advertisement item keyword and the affiliate keyword are received, the information determination unit 230 displays the advertisement item information list and the web page of the affiliate A page list can be displayed. When the selection signal is received from the user terminal 60, the information determination unit 230 can determine the advertisement item information and the web page to display the advertisement based on the received selection signal. Meanwhile, the information determination unit 230 of the advertisement mediating system 200 may determine the web page to which the advertisement item information and the advertisement are to be prohibited, based on the direct input from the user terminal 60 or the automatic matching.

For example, in the step of determining the information of the web page and the item information, the 'LCD' product to be supplied to the affiliate is determined as the item item information, and the web page to be used for advertisement includes the LCD product It can be assumed that a web page promoting a 'water purifier 1' is selected.

Meanwhile, the authentication information generating unit 240 of the advertisement mediating system 200 may generate the affiliation authentication information for certifying that the LCD product of the user XX is delivered to the water purifier (step S62). For example, the authentication information generating unit 240 may provide the user authentication information user interface to the user terminal 60, and may certify that the LCD product of XX electron is delivered from the user terminal 60 to the 00 water purifier And may receive an affiliate authentication request including affiliation ID information, such as a delivery contract, a contract code, and the like. When the association authentication request is received from the user terminal 60, the authentication information generation unit 240 performs the authentication information authentication process associated with the affiliate terminal 60 or the authentication system, and based on the authentication result, The association authentication information including the association authentication information and the authentication confirmation information indicating that the association authentication information is authenticated.

Next, the advertisement information generation unit 250 may generate advertisement information according to the advertisement item information determined by the information determination unit 230. For example, the advertisement information generation unit 250 may provide the user terminal 60 with an advertisement production user interface including a graphic tool capable of generating advertisement information. The user can create an advertisement object to be displayed on the web page using the advertisement production user interface and set information related to the advertisement object. When the advertisement completion signal is received from the user terminal 60, Or in a local repository of the user terminal (60).

Next, the advertisement price determination unit 260 may determine the advertisement price corresponding to the advertisement information. The advertisement price determination unit 260 calculates a primary advertisement price using a predetermined advertisement price calculation algorithm, an advertisement price table, or the like to determine an advertisement price, and calculates an advertisement price based on an affiliate discount rate calculation algorithm or a discount rate table The advertisement price for the advertisement object can be determined by calculating the primary advertisement price and the discount rate after calculating the affiliate discount rate.

Next, the brokerage control unit 270 may transmit an advertisement approval approval request message to the affiliate terminal 70, which inquires whether the partner agrees to advertise the generated advertisement object on the web page of the affiliate. The advertisement approval approval request message may include, for example, the advertisement information, the advertisement price corresponding to the advertisement information, and the like.

When the advertisement presentation approval request message is received on the affiliate terminal 270, the affiliate confirms the advertisement information, the advertisement price, etc., and transmits an approval message to the intermediation control unit 270 through the affiliate terminal 70 . When the approval message is received, the intermediary control unit 270 may send a request to the affiliate terminal 70 to request the advertisement object to be placed on the designated web page, for example, the home page of the OO water purifier according to the advertisement information.

The billing unit 280 monitors the traffic flowing into the web page after the advertisement object is displayed on the web page of the affiliate or the traffic flowing out from the web page through the advertisement object, When an event occurs, it is possible to charge the user or the shopping mall site linked to the advertisement object according to the advertisement price.

FIG. 14 is an exemplary diagram illustrating a state in which a user's advertisement object is displayed on a web page of an affiliate according to advertisement information transmitted to an affiliate terminal 70. FIG.

As shown in FIG. 14, an advertisement object for promoting the 'LCD' product of the user XX, may be displayed next to the web page promoting the 'water purifier 1' on the home page of the water purifier which is an affiliate. In the advertisement object to be displayed, information indicating that the 'LCD' product of the user XX is installed in the 'water purifier No. 1' of the water purifier, and that the LCD product of XX Electronics is supplied to the water purifier And the authentication confirmation information indicating that the delivery contract is the authenticated information may be displayed.

Therefore, the person who reads the advertisement recognizes that the parts of the XX electron are supplied to the 00 water purifier, which is a business having favorable feelings, and it is possible to have reliability in the quality of the XX electron.

As described above, according to the advertisement mediating system and method according to the first to third preferred embodiments of the present invention, the media host user can advertise the advertisement of the affiliate partner with the user on the user's web page Proposals can be made to affiliates and ad exchanges can be established with the affiliate's approval. According to a fourth preferred embodiment of the present invention, a user who is an advertiser proposes to an affiliate to display an advertisement promoting a user on a web page of an affiliate partner with the user, and when an affiliate approves the advertisement transaction, .

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. It will be understood that the invention may be practiced otherwise than as described herein. Accordingly, modifications of the embodiments of the present invention will not depart from the scope of the present invention.

10: User terminal
20: Affiliate terminal
50: Website
100: Advertisement brokerage system
110: Member Management
120: Information registration part
130: an advertisement item information determination unit
140: Authentication information generation unit
150: Ad information generating unit
160: Ad Pricing Unit
170:
180: Charging part
190:

Claims (30)

Determining advertisement item information based on information of an affiliate received from a user terminal of the user;
Generating affiliate authentication information for authenticating that the user and the affiliate are in an affiliation relationship;
Generating advertisement information corresponding to the advertisement item information and including an advertisement object including the affiliate authentication information;
Determining an advertisement price corresponding to the advertisement information based on at least one of an advertisement price calculation algorithm and an advertisement price table;
Transmitting an advertisement presentation approval request message including the advertisement information and the advertisement price to an affiliate terminal corresponding to the information of the affiliate; And
And requesting the user terminal to display the advertisement object on a designated web page according to the advertisement information in response to an approval message received from the affiliate terminal.
The method of claim 1, wherein the determining the advertisement item information based on the affiliate information comprises:
Performing at least one of a database search and a web search using information of the affiliate;
Generating an advertisement item information list corresponding to the affiliate information based on the performing step;
Displaying on the user terminal a user interface capable of inquiring or retrieving desired advertisement item information from the advertisement item information list; And
And selecting advertisement item information corresponding to the advertisement item information selection signal input based on the user interface.
2. The method of claim 1, wherein determining the advertisement price corresponding to the advertisement information comprises:
Calculating a first advertisement price corresponding to the advertisement information using at least one of a first advertisement price calculation algorithm and a first advertisement price table;
Determining an affiliate discount rate corresponding to the affiliate based on an affiliate discount rate calculation algorithm and an affiliate discount rate table; And
And calculating the calculated first advertisement price and the affiliate discount rate.
The method of claim 1, wherein the advertisement item information includes at least one of an advertisement item name, an advertisement item content, an advertisement banner,
Wherein the advertisement object is implemented as at least one of image, multimedia, and text,
The advertisement object is displayed on the web page in at least one of a method of being inserted into a blank area of the web page, a method of being inserted into the content included in the web page, and a method of being displayed in an overlay format on the web page Wherein the advertisement brokerage method comprises the steps of:
2. The method of claim 1, wherein generating the association authentication information comprises:
Receiving an association authentication request from the user terminal, the association authentication request including association identification information that the user proves to be an association with the affiliate;
Authenticating the received affiliation ID information based on interworking with the affiliate terminal or the authentication system in response to the association ID request; And
And generating the affiliation authentication information including the affiliation ID information and the authentication ID information indicating that the affiliation ID information is authenticated based on the authentication result in the authentication step.
6. The method according to claim 5,
Information indicating that the user purchases or uses a product corresponding to the advertisement item information;
Information indicating that the affiliate purchases or uses the commodity; And
And information indicating that the user is in a cooperative relationship with the affiliate.
The method of claim 6, wherein the information indicating that the user purchases or uses a commodity corresponding to the advertisement item information includes at least one of an activation code of a commodity corresponding to the advertisement information, a commodity code, an image of a commodity purchase receipt image, A contract number, an approval number of a credit card company, an order number of a shopping mall, and a user's product review image,
The information indicating that the affiliate purchases or uses the affiliate includes information such as an activation code, a product code, a product purchase receipt image, a delivery contract image, a delivery contract number, a card company approval number, an order number of a shopping mall, A product review image, and a product review image,
A contract image, and an agreement image indicating that the user is in a partnership relationship with the affiliate.
2. The method of claim 1, wherein the advertisement price corresponding to the advertisement information includes a first advertisement price to be paid to the user by the affiliate, and a second advertisement to be paid to the user at a shopping mall site that sells the product corresponding to the advertisement information. The method comprising the steps of:
The method of claim 8, wherein the advertisement object displayed on the web page is linked to the shopping mall site,
And when a traffic is input to the shopping mall site through the advertisement object or when a purchase occurs, the advertisement fee is paid to the user by at least one of the affiliate and the shopping mall site based on the first advertisement price and the second advertisement price Further comprising the step of performing a billing operation.
An advertisement item information determination unit that determines advertisement item information based on information of affiliates received from a user terminal of a user;
An authentication information generation unit for generating association authentication information for authenticating that the user and the affiliate are in an affiliation relationship;
An advertisement information generating unit for generating advertisement information corresponding to the advertisement item information and including advertisement objects including the affiliate authentication information;
An advertisement price determining unit that determines an advertisement price corresponding to the advertisement information based on at least one of an advertisement price calculation algorithm and an advertisement price table; And
And transmits an advertisement approval approval request message including the advertisement information and the advertisement price to an affiliate terminal corresponding to the information of the affiliate, and in response to the approval message received from the affiliate terminal, To the user terminal so that the web page is displayed on the designated web page.
[11] The method of claim 10,
The method comprising the steps of: performing at least one of a database search and a web search using information of the affiliate; generating an advertisement item information list corresponding to the affiliate information based on the advertisement information; And displays the user interface on the user terminal, and selects the advertisement item information corresponding to the advertisement advertisement information selection signal input through the user interface.
[11] The method of claim 10,
Calculating a first advertisement price corresponding to the advertisement information using at least one of a first advertisement price calculation algorithm and a first advertisement price table, and calculating a first advertisement price corresponding to the advertisement information based on the affiliate discount rate calculation algorithm and the affiliate discount rate table, And calculates the calculated first advertisement price and the discount rate of the affiliate.
The method of claim 10, wherein the advertisement item information includes at least one of an advertisement item name, an advertisement item content, an advertisement banner, and a sale shopping mall,
Wherein the advertisement object is implemented as at least one of image, multimedia, and text,
The advertisement object is displayed on the web page in at least one of a method of being inserted into a blank area of the web page, a method of being inserted into the content included in the web page, and a method of being displayed in an overlay format on the web page Wherein the advertisement intermediation system comprises:
The information processing apparatus according to claim 10,
Receiving, from the user terminal, an association authentication request that includes association identification information for verifying that the user and the association are in an association relationship; and receiving, based on the association with the affiliate terminal or the authentication system, And generates the affiliation authentication information including the affiliation ID information and the authentication ID information indicating that the affiliation ID information is authenticated based on the authentication result in the authentication step Advertisement brokerage system.
15. The method according to claim 14,
Information indicating that the user purchases or uses a product corresponding to the advertisement item information;
Information indicating that the affiliate purchases or uses the commodity; And
And information indicating that the user is in a cooperative relationship with the affiliate.
16. The method of claim 15, wherein the information indicating that the user purchases or uses a commodity corresponding to the advertisement item information includes at least one of an activation code of a commodity corresponding to the advertisement information, a commodity code, an image of a commodity purchase receipt, And a product review image of the product,
Wherein the information indicating that the affiliate purchases or uses the commodity includes at least one of an activation code for the commodity of the affiliate, a commodity code, an image of the commodity purchase receipt, an image of a delivery contract,
And a contract code and a contract image indicating that the user is in a cooperation relationship with the affiliate.
11. The method of claim 10, wherein the advertisement price corresponding to the advertisement information includes a first advertisement price to be paid to the user by the affiliate and a second advertisement to be paid to the user at a shopping mall site that sells the product corresponding to the advertisement information. And a price of the advertisement.
18. The method of claim 17, wherein the advertisement object displayed on the web page is linked to the shopping mall site,
And when a traffic is input to the shopping mall site through the advertisement object or when a purchase occurs, the advertisement fee is paid to the user by at least one of the affiliate and the shopping mall site based on the first advertisement price and the second advertisement price And a billing unit for performing billing.
A user terminal of the user;
Affiliate affiliate terminal; And
The method comprising: determining advertisement item information based on information of an affiliate received from a user terminal of a user, generating affiliate authentication information for authenticating that the user is in an affiliation relationship with the affiliate, Generating advertisement information including an advertisement object including association authentication information, determining an advertisement price corresponding to the advertisement information based on at least one of an advertisement price calculation algorithm and an advertisement price table, And transmits the advertisement presentation approval request message including the advertisement price to the affiliate terminal corresponding to the information of the affiliate and transmits the advertisement object to the designated web page in response to the advertisement message received from the affiliate terminal Requesting the user terminal to display System, including the brokerage system.
Determining advertisement item information corresponding to the product based on a keyword of the product received from the user terminal of the user;
Generating purchase or use authentication information for authenticating that the user has purchased or used the product;
Generating advertisement information corresponding to the advertisement item information and including advertisement objects including the purchase or use authentication information;
Determining an advertisement price corresponding to the advertisement information based on at least one of an advertisement price calculation algorithm and an advertisement price table;
Transmitting an advertisement presentation approval request including the advertisement information and the advertisement price to a seller terminal corresponding to the advertisement item information; And
In response to an approval message received from the seller terminal, requesting the user terminal to display the advertisement object on a designated web page according to the advertisement information.
21. The method of claim 20, wherein generating the purchase or use authentication information comprises:
Receiving an authentication request from the user terminal, the authentication request including authentication information proving that the user has purchased or used the product;
Authenticating the received authentication information based on the interaction with the seller terminal or the authentication system in response to the authentication request; And
And generating the purchase or use authentication information including the authentication information and information indicating that the authentication information is authenticated based on the authentication result in the authentication step.
22. The method of claim 21,
Wherein the user includes at least one of a product activation code, a product code, a product purchase receipt image, a delivery contract, a delivery contract image, and a user's product review image.
An advertisement item information determination unit that determines advertisement item information corresponding to the product based on a keyword of the product received from the user terminal of the user;
A purchase or use authentication information generating unit for generating purchase or use authentication information for authenticating that the user has purchased or used the product;
An advertisement information generating unit for generating advertisement information corresponding to the advertisement item information and including advertisement objects including the purchase or use authentication information;
An advertisement price determining unit that determines an advertisement price corresponding to the advertisement information based on at least one of an advertisement price calculation algorithm and an advertisement price table; And
The advertisement information request including the advertisement information and the advertisement price is transmitted to the seller terminal corresponding to the advertisement item information, and in response to the approval message received from the seller terminal, the advertisement object is designated according to the advertisement information And requesting the user terminal to display the web page on the web page.
Determining information of a web page of an affiliate affiliated with the user and advertisement item information to be displayed on the web page in response to a request from a user terminal of the user;
Generating affiliate authentication information for authenticating that the user and the affiliate are in an affiliation relationship based on affiliation ID information received from the user terminal;
Generating advertisement information corresponding to the advertisement item information and including an advertisement object including the affiliate authentication information;
Determining an advertisement price corresponding to the advertisement information based on at least one of an advertisement price calculation algorithm and an advertisement price table;
Transmitting an advertisement presentation approval request message including the advertisement information and the advertisement price to an affiliate terminal corresponding to the affiliate; And
And requesting the affiliate terminal to place the advertisement object on the web page according to the advertisement information in response to an approval message received from the affiliate terminal.
25. The method of claim 24, wherein determining information about a web page of an affiliate partner with the user and advertisement item information for displaying on the web page comprises:
Performing at least one of a database search and a web search using the advertisement item keyword and the affiliate keyword of the user transmitted from the user terminal;
Displaying an advertisement item information list and a web page list of an affiliate on the user terminal, respectively, based on the performing step; And
And selecting the advertisement item information to be advertised and the information of the web page of the affiliate in the advertisement item information list and the web page information list of the affiliate according to the selection signal from the user terminal Advertising intermediation method.
The method of claim 24, wherein the advertisement information includes a content of the advertisement object, a position of the advertisement object, a method of displaying the advertisement object, a size of the advertisement object, web page information on which the advertisement object is displayed,
Wherein the advertisement object includes at least one of an image, multimedia, and text, wherein the advertisement object is inserted into a blank area of the web page, a method of being inserted into the content included in the web page, And displaying the advertisement information in an overlay format in at least one of the web pages.
25. The method of claim 24, wherein generating the association authentication information comprises:
Receiving an association authentication request from the user terminal, the association authentication request including association identification information that the user proves to be an association with the affiliate;
Authenticating the received affiliation ID information based on interworking with the affiliate terminal or the authentication system in response to the association ID request; And
And generating the association authentication information including the association authentication information and the authentication confirmation information indicating that the association authentication information is authenticated based on the authentication result in the authentication step.
28. The method of claim 27,
Information indicating that the affiliate purchases or uses a product corresponding to the advertisement item information of the user;
Information indicating that the affiliate purchases or uses the goods of the user; And
And information indicating that the user is in a cooperative relationship with the affiliate.
30. The method of claim 28, wherein the information indicating that the affiliate purchases or uses a commodity corresponding to the advertisement item information of the user includes at least one of a commodity sales receipt image corresponding to the advertisement item information, a delivery contract image, An approval number, an order number of a shopping mall, and a product review image of an affiliate,
The information indicating that the affiliate purchases or uses the product of the user includes at least one of a product sales receipt image, a delivery contract image, a delivery contract number, a card company approval number, an order number of a shopping mall, At least one,
A contract image, and an agreement image indicating that the user is in a partnership relationship with the affiliate.
An information determination unit for determining information of a web page of an affiliate partner with the user in accordance with a request from a user terminal of the user and advertisement item information for displaying on the web page;
An authentication information generation unit for generating association authentication information for authenticating that the user and the affiliate are in an affiliation relationship based on the affiliation identification information received from the user terminal;
An advertisement information generating unit for generating advertisement information corresponding to the advertisement item information and including advertisement objects including the affiliate authentication information;
An advertisement price determining unit that determines an advertisement price corresponding to the advertisement information based on at least one of an advertisement price calculation algorithm and an advertisement price table;
And transmits an advertisement approval approval request message including the advertisement information and the advertisement price to an affiliate terminal corresponding to the affiliate, and in response to the approval message received from the affiliate terminal, And requesting the affiliate terminal to display the web page on the web page.

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