KR20140061598A - System for providing adaptive advertisement using mobile terminal and method thereof - Google Patents

Abstract

The present invention relates to a customized advertisement system using a mobile communication terminal and a method thereof, including: a mobile communication terminal; a settlement server which processes an electronic settlement request signal received from the mobile communication terminal, and transmits the processed electronic settlement statement to the mobile communication terminal; a mobile communication company server which processes a customer information request signal received from the settlement server, and transmits the processed customer information to an advertisement server; and an advertisement server which extracts an advertisement matched to the customer information received from the mobile communication company server and then transmits the extracted advertisement to the settlement server. After electronic settlement is completed, the matched advertisement transmitted from the advertisement server is displayed in the electronic settlement statement of the mobile communication terminal. According to the present invention, an advertisement most useful to an advertisement receiver can be provided because it is possible to perform marketing advertisement on the basis of the customer information of the advertisement receiver. The system also can provide an advertisement most proper to the current situation of the advertisement receiver because the advertisement is based on the customer information of settlement time through the mobile communication terminal of the advertisement receiver.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a customized advertisement system using a mobile communication terminal,

The present invention relates to a customized advertisement system using a mobile communication terminal and a method thereof.

In general, advertisement is a mass media advertising method through television, radio broadcast, and newspaper as an activity to widely inform information about specific goods and services to an unspecified consumer.

In recent years, as electronic and communication technologies have dramatically developed and the number of users of mobile communication terminals has increased, advertisement through mobile communication terminals has become an important advertising medium by using wired / wireless communication networks.

In the conventional mass media advertising method, since an advertisement is performed for an unspecified consumer, the receiver of the advertisement does not want to receive the advertisement, and there is a problem that the efficiency of the advertisement is low even in the case of the advertiser.

In order to solve such a problem, a system and a method for providing a context-customized advertisement using a mobile communication terminal have been proposed in Korean Patent Laid-Open Publication No. 10-2009-0110080 (hereinafter referred to as "prior art").

However, the prior art has a problem that it is inconvenient to acquire customer information through a question message of an ad recipient and precise customer information can not be obtained in order to provide a situation-tailored advertisement to a customer.

In order to solve the above problems, the present invention provides a customized advertisement system and method using mobile communication terminals based on the customer information, wherein customer information is automatically managed and stored through a mobile communication company server.

According to an aspect of the present invention, a customized advertisement system using a mobile communication terminal includes a mobile communication terminal; A payment server for processing the electronic settlement request signal received from the mobile communication terminal and transmitting the processed electronic settlement details to the mobile communication terminal; A mobile communication company server processing the customer information request signal received from the payment server and transmitting the processed customer information to the advertisement server; An advertisement server for extracting an advertisement matched with the customer information received from the mobile communication company server and transmitting the advertisement to the payment server; And the matched advertisement transmitted from the advertisement server in the electronic payment details of the mobile communication terminal after the completion of the electronic payment is displayed.

At this time, the mobile communication company server includes a customer information database in which customer information is stored; And

A customer information extracting unit for extracting customer information from the customer information database; Wherein the customer information database comprises: a carrier information storage unit for managing and storing customer information of a communication company; A real-time information storage unit for managing and storing real-time customer information; And a cumulative information storage unit for managing and storing cumulative or updated customer information; .

Here, the carrier information storage unit may store at least one or more information of a customer's age, sex, address, occupation, hobby, interest, family member, marital status.

Also, the real-time information storage unit stores at least one or more information of the current time, location, weather, and payment agent information of the customer in real time.

In addition, the cumulative information storage unit stores at least one of a communication usage pattern of a customer, a settlement time at an electronic settlement, a settlement position, and a settlement amount.

The customer information extracting unit extracts customer information from the customer information database when the mobile communication terminal completes the electronic settlement.

The advertisement server may include an advertisement database in which advertisements are stored; An advertisement analyzer for analyzing the identity of the customer information received from the mobile communication company server and the advertisement stored in the advertisement database; And an advertisement extracting unit for extracting an advertisement analyzed by the advertisement analyzing unit; .

Here, the advertisement analyzing unit analyzes the identity of the advertisement by calculating a weight score on the customer information stored in the communication company information storage unit, the real time information storage unit, and the accumulated information storage unit.

Also, the advertisement extracting unit extracts the advertisement having the highest weight score corresponding to the customer information stored in the communication company information storage unit, the real time information storage unit, and the accumulated information storage unit.

Meanwhile, a customized advertisement method using a mobile communication terminal includes a first step in which customer information is stored in a customer information database of a mobile communication company server; A second step of the mobile communication terminal transmitting an electronic settlement request signal to a payment server; A third step of the payment server receiving and processing an electronic settlement request signal from the mobile communication terminal and transmitting the processed electronic settlement details to the mobile communication terminal; A fourth step of displaying an advertisement on the screen of the mobile communication terminal together with the electronic payment details transmitted from the payment server; .

In this case, the first step may include a first step of storing customer information of a communication company in a communication company information storage unit; A first-second step of real-time customer information being stored in a real-time information storage unit in real time; And a step 1-3 of storing the accumulated or updated customer information in the cumulative information storage unit. .

In step 1-1, the customer information of the communication company stored in the communication company information storage unit includes at least one of the customer's age, sex, address, occupation, hobby, interest, family member, and marital status.

In step 1 - 2, the real-time customer information stored in the real-time information storage unit includes at least one of the customer's location, weather, and payment merchant information.

In the step 1-3, the cumulative or updated customer information stored in the cumulative information storage unit includes at least one of a customer's communication usage pattern, settlement time at electronic settlement, settlement position, and settlement amount.

In the third step, the payment server receives an electronic settlement request signal from the mobile communication terminal. A third step of the payment server transmitting a customer information request signal to a mobile communication company server; 3-3, the mobile communication company server processing the customer information request signal and transmitting the customer information to the advertisement server; A third step of the advertisement server extracting an advertisement matched with the customer information received from the mobile communication company server; A third step of the payment server processing the electronic settlement request signal and transmitting the advertisement extracted from the advertisement server together with the electronic payment details to the mobile communication terminal; .

In the step 3-3, the mobile communication company server transmits the customer information at the time when the mobile communication terminal completes the electronic settlement to the advertisement server.

The step (3-4) may further include: (3-4) the advertisement database stores an advertisement; (B) analyzing the identity of the customer information received from the mobile communication company server and the advertisement stored in the advertisement database; (C) extracting an advertisement analyzed by the advertisement analyzing unit; .

In addition, the step 3-4 (b) analyzes the identity of the advertisement by calculating a weight score on the customer information stored for each of the communication company information storage unit, the real time information storage unit, and the cumulative information storage unit.

In step (c), the advertisement information having the highest weighted score and customer information stored in the communication company information storage unit, the real time information storage unit, and the accumulated information storage unit is extracted.

The customized advertisement system and method using the mobile communication terminal according to the present invention have the following effects.

First, a targeting advertisement based on the customer information of the receiver of the advertisement can be provided, so that it is possible to provide the most useful advertisement to the receiver of the advertisement.

Secondly, since the advertisement is based on the customer information at the time of payment through the mobile communication terminal of the ad recipient, it is possible to provide the advertisement best suited to the present condition of the ad recipient.

FIG. 1 is a reference view schematically illustrating a configuration of a customized advertisement system using a mobile communication terminal according to an embodiment of the present invention. Referring to FIG.
2 is a block diagram schematically illustrating a mobile communication company server according to an embodiment of the present invention.
3 is a block diagram schematically showing an advertisement server according to an embodiment of the present invention.
FIG. 4 is a diagram illustrating an advertisement display on a payment screen of a mobile communication terminal according to an embodiment of the present invention.
5 is a flowchart illustrating a customized advertisement method using a mobile communication terminal according to an embodiment of the present invention.

Hereinafter, the configuration of the present invention will be described in detail with reference to the accompanying drawings.

Prior to this, the terms used in the specification and claims should not be construed in a dictionary sense, and the inventor may, on the principle that the concept of a term can be properly defined in order to explain its invention in the best way And should be construed in light of the meanings and concepts consistent with the technical idea of the present invention.

Therefore, the embodiments shown in the present specification and the drawings are only exemplary embodiments of the present invention, and not all of the technical ideas of the present invention are presented. Therefore, various equivalents It should be understood that water and variations may exist.

The preferred embodiments of the present invention will be described in more detail with reference to the accompanying drawings, in which technical sections already known will be omitted or compressed for simplicity of explanation.

FIG. 1 is a schematic view illustrating a configuration of a customized advertisement system using a mobile communication terminal according to an exemplary embodiment of the present invention. FIG. 2 is a block diagram schematically illustrating a mobile communication company server according to an exemplary embodiment of the present invention. FIG. 3 is a block diagram schematically illustrating an advertisement server according to an exemplary embodiment of the present invention. FIG. 4 is a block diagram of an advertisement server according to an exemplary embodiment of the present invention. FIG. 5 is a flowchart illustrating a customized advertisement method using a mobile communication terminal according to an exemplary embodiment of the present invention. Referring to FIG.

A customized advertisement system and a method thereof using a mobile communication terminal according to an embodiment of the present invention will be described below with reference to FIGS. 1 to 5. FIG.

The customized advertisement system using the mobile communication terminal according to the present invention includes a mobile communication terminal 100, a payment server 200, a mobile communication company server 300 and an advertisement server 400 as shown in FIG.

The mobile communication terminal 100 refers to a portable wireless communication device.

And more particularly, to a terminal that performs voice communication and data communication in cooperation with a wired / wireless communication network.

For example, a mobile phone, a smart phone (SmartPhone), a personal computer, a notebook, a personal digital assistant (PDA), or the like.

Also, the mobile communication terminal 100 is preferably formed in a form having a touch screen, but is not limited thereto.

The mobile communication terminal 100 generates an electronic settlement request signal and transmits the electronic settlement request signal to the settlement server 200 in order to perform electronic settlement.

At this time, electronic settlement means that the settlement payment procedure is carried out by an electronic method without using the form.

That is, the electronic settlement means payment using an electronic device such as a communication network, a method of downloading credit card information to a chip or a memory of the mobile communication terminal 100 by wire or wireless, 100, a remittance method using the mobile communication terminal 100 (a real-time account transfer method), and a virtual account method using the mobile communication terminal 100.

In the case of a smart phone, the mobile communication terminal 100 downloads and installs an electronic payment application from an application store device, and when the mobile communication terminal 100 is a feature phone, it is downloaded through the mobile communication company server 300 An electronic payment can be performed using an application running on a VM (Virtual Machine), but the present invention is not limited thereto.

The payment server 200 processes the electronic settlement request signal and transmits the processed electronic settlement information to the mobile communication terminal 100 when the electronic settlement request signal is received from the mobile communication terminal 100. [

Here, the payment server 200 includes a settlement unit (not shown) for receiving an electronic settlement request signal from the mobile communication terminal 100 and performing electronic settlement, and electronic settlement information performed by the settlement unit 320, (Not shown) for transmitting the payment confirmation message to the mobile terminal 100.

The mobile communication company server 300 includes a customer information database 310 and a customer information extracting unit 320 as shown in FIG.

The mobile communication company server 300 processes the customer information request signal received from the payment server 200 and transmits the processed customer information to the advertisement server 400.

The customer information database 310 stores customer information and the customer information database 310 includes a communication company information storage unit 311, a real time information storage unit 312 and a cumulative information storage unit 313 .

Here, the communication company information storage unit 311 manages and stores the customer information of the communication company, the real time information storage unit 312 manages and stores real-time customer information, and the cumulative information storage unit 313 stores cumulative or updated customer information Manage and store information.

More specifically, the communication company information storage unit 311 stores at least one or more information of a customer's age, sex, address, occupation, hobby, interest, family member, and marital status.

That is, the communication company information storage unit 311 refers to basic customer information possessed by the communication company, but is not limited to the above example.

The real-time information storage unit 312 stores at least one or more of the current time, the location of the customer, the weather, and the payment agent information.

Herein, the payment merchant information refers to basic information about the merchant information such as the location of the franchised merchant, the type of business, the business hours, and the like.

Here, the location of the customer is an embodiment of the present invention, and the mobile communication terminal 100 can grasp information on the current position of the customer using a global positioning system.

At this time, the mobile communication terminal 100 preferably uses a global positioning system as a location tracking method. However, the present invention is not limited to this, and various location tracking methods such as WiFi and Wibro can be used.

A location information unit (not shown) and a weather information unit (not shown) are included in the mobile communication terminal 100 to identify the current location of the customer through a location information unit (not shown) Can be grasped through the weather information unit (not shown).

That is, the real-time information storage unit 312 refers to customer information that changes in real-time, such as a customer's location and weather, but is not limited to the above example.

In addition, the cumulative information storage unit 313 stores at least one of a communication usage pattern of a customer, a settlement time at an electronic settlement, a settlement position, and a settlement amount.

That is, the cumulative information storage unit 313 refers to information accumulated or updated according to usage of the customer, such as a communication usage pattern related to a character usage amount of the mobile communication terminal 100, a voice call usage amount, a mobile coupon usage amount, etc., It is not.

However, it is preferable to exclude customer information that needs to be protected as privacy, such as a resident registration number, in customer information.

The customer information extracting unit 320 extracts customer information from the customer information database 310.

At this time, the customer information extracting unit 320 extracts customer information from the customer information database 310 when the mobile communication terminal 100 completes the electronic settlement.

This is a method for extracting the advertisement best suited to the present condition of the ad recipient by using the customer information of the current destination of the ad receiver.

As shown in FIG. 3, the advertisement server 400 includes an advertisement database 410, an advertisement analyzing unit 420, and an advertisement extracting unit 430.

The advertisement server 400 extracts an advertisement matched with the customer information received from the mobile communication company server 300 and transmits the extracted advertisement to the payment server 200.

At this time, the advertisement server 400 may send an advertisement directly to the mobile communication terminal 100 instead of sending an advertisement to the payment server 200. [

In other words, according to an embodiment of the present invention, the advertisement server 400 extracts an advertisement matched with the customer information and sends the extracted advertisement to the payment server 200 so that the payment server 200 transmits the advertisement together with the payment details to the electronic payment mobile communication terminal (100).

In another embodiment, the payment server 200 may send the electronic payment details, and the advertisement server 400 may send the extracted advertisement to the mobile communication terminal 100, respectively.

At this time, the mobile communication terminal 100 may include a control unit (not shown) for simultaneously displaying the received electronic payment details and the advertisement.

The advertisement database 410 stores the advertisement to be displayed on the payment screen of the mobile communication terminal 100 in advance.

The advertisement analysis unit 420 analyzes the identity of the customer information received from the mobile communication company server 300 and the advertisement stored in the advertisement database 410.

At this time, the identity analysis work of the advertisement analyzing unit 420 calculates a weight score on the customer information stored in the communication company information storage unit 311, the real time information storage unit 312 and the accumulated information storage unit 313, Analyze identity.

For example, the customer information stored in the communication company information storage unit 311, the real-time information storage unit 312, and the cumulative information storage unit 313 may be calculated differently according to the importance.

In this case, importance is a measure for selecting the most suitable advertisement for the recipient of the advertisement when the recipient receives the advertisement.

The degree of importance of the customer information can be set to be larger as the importance degree is increased by processing the communication company information storage unit 311 <the real time information storage unit 312 <the cumulative information storage unit 313.

However, the importance level is not limited to this and can be variously set.

In addition, the weight score may be set in detail according to the importance of the customer information, such as age, sex, address, occupation, hobby, interest, family member, marital status, etc. stored in the communication company information storage unit 311.

The advertisement extracting unit 430 extracts the advertisement analyzed by the advertisement analyzing unit 420 from the database 410.

At this time, the advertisement extracting unit 430 extracts an advertisement having the highest weighted score corresponding to the customer information stored for each of the communication company information storage unit 311, the real time information storage unit 312 and the accumulated information storage unit 313, .

For example, if customer information such as lunch time, Gangnam, twenties, female, coffee shop utilization frequency, frequency of mobile coupon usage, restaurant merchant payment details are received by the advertisement server 400 through the mobile communication company server 200, The advertisement analyzing unit 420 uses the coffee shop 20 which is the customer information of the communication company information storage unit 311 and the lunch time which is the customer information of the real time information storage unit 312 and the customer information of the cumulative information storage unit 313 Frequency, and frequency of using mobile coupons.

Then, the advertisement extracting unit 430 extracts the advertisement having the highest weighted score calculated by the customer analyzing unit 420 from the advertisement database 410.

Based on the above example, the advertisement extracting unit 430 may extract a coffee specialty store advertisement that best matches the customer information.

4, an advertisement transmitted from the advertisement server 400 is displayed on the payment screen of the mobile communication terminal 100 after the electronic payment is completed.

However, as shown in FIG. 4, the advertisement is not limited to being displayed at the bottom of the payment screen, and it is preferable that the advertisement is displayed simultaneously with the payment screen, but it may be displayed sequentially as the case may be.

In addition, the advertisement is preferably multimedia data including at least one of a text format such as a short text message, a multimedia text message, an e-mail or the like, or a format using a voice service or an image, but is not limited thereto.

1, the mobile communication terminal 100, the payment server 200, the mobile communication terminal 100 and the mobile communication company server 300, the mobile communication terminal 100 and the advertisement server 400, The server 200 and the mobile communication company server 300, the mobile communication company server 300 and the advertisement server 400, the payment server 200 and the advertisement server 400 can transmit and receive information through a communication network.

Here, the communication network refers to a network capable of transmitting and receiving data using an Internet protocol using various wired and wireless communication technologies such as an Internet network, an intranet network, a mobile communication network, and a satellite communication network.

More specifically, the communication network may be a LAN (Local Area Network), a WAN (Wide Area Network), an Internet, a Code Division Multiple Access (CDMA), a Wideband Code Division Multiple Access (WCDMA) ), Long Term Evolution (LTE), and Evolved Packet Core (EPC).

Hereinafter, a customized advertisement method using the mobile communication terminal will be described with reference to FIGS. 5 to 8. FIG.

5, a customized advertisement method using the mobile communication terminal 100 includes a first step S100 of storing customer information in a customer information database 310 of the mobile communication company server 300; A second step S200 of the mobile communication terminal 100 transmitting an electronic settlement request signal to the payment server 200; A third step S300 of the payment server 200 receiving and processing the electronic settlement request signal from the mobile communication terminal 100 and transmitting the processed electronic settlement details to the mobile communication terminal 100; A fourth step (S400) of displaying an advertisement together with the electronic payment details transmitted from the payment server (200) on the screen of the mobile communication terminal (100); .

First, in a first step S100, customer information is stored in the customer information database 310 of the mobile communication company server 300. [

Next, in a second step S200, the mobile communication terminal 300 transmits an electronic settlement request signal to the payment server 200. [

Next, in a third step S300, the payment server 200 receives and processes the electronic settlement request signal from the mobile communication terminal 100, and transmits the processed electronic settlement record to the mobile communication terminal 100. [

Next, the fourth step S400 displays an advertisement together with the electronic payment details transmitted from the payment server 200 on the screen of the mobile communication terminal 100. [

In the first step S100, referring to FIG. 6, the first step S110 of storing the customer information of the communication company in the communication company information storage unit 311; (S120) in which real-time customer information is stored in real-time information storage 312 in real time; (S130) the customer information to be accumulated or updated is stored in the cumulative information storage unit 313; .

The first step S100 in which the customer information is stored in the customer information database 310 of the mobile communication company server 300 will be described in more detail. In step S110, the customer information of the communication company is stored (311).

In step S120, the real-time customer information is stored in the real-time information storage unit 312. [

Next, in step 1-3 (S130), the accumulated or updated customer information is stored in the cumulative information storage unit 313.

In step S110, the customer information of the communication company stored in the communication company information storage unit 311 includes at least one of the customer's age, sex, address, occupation, hobby, interest, family member, Information.

In step S120, the real-time customer information stored in the real-time information storage unit includes at least one of the customer's location, weather, and payment merchant information.

In step 1-3 (S130), the accumulated or updated customer information stored in the cumulative information storage unit includes at least one of a customer's communication usage pattern, settlement time in electronic settlement, settlement location, and settlement amount.

The contents of the customer information stored in the communication company information storage unit 311, the real time information storage unit 312, and the cumulative information storage unit 313 of the step 1-1 (S110) to 1-3 (S130) Is the same as that described in the customized advertisement system using the mobile communication terminal, and will not be described here.

Referring to FIG. 7, the third step S300 includes a third step (S310) of the payment server 200 receiving an electronic settlement request signal from the mobile communication terminal 100; 3-2 step S320 of the payment server 200 transmitting a customer information request signal to the mobile communication company server 300; (S330) of processing the customer information request signal by the mobile communication company server 300 and transmitting the customer information to the advertisement server 400 (S330); (S340) of extracting an advertisement matched with the customer information received from the mobile communication company server 300 by the advertisement server 400; (S350) in which the payment server (S350) processes the electronic settlement request signal and transmits the advertisement extracted from the advertisement server (400) together with the electronic payment details to the mobile communication terminal (100); .

In step S310, the payment server 200 receives an electronic settlement request signal from the mobile communication terminal 100. In step S310,

In step S320, the payment server 200 transmits a customer information request signal to the mobile communication company server 300. In step S320,

Next, in step S330, the mobile communication company server 300 processes the customer information request signal and transmits the customer information to the advertisement server 400. [

Next, in step S340, the advertisement server 400 extracts an advertisement matched with the customer information received from the mobile communication company server 300. [

In step S350, the payment server S350 processes the electronic settlement request signal and transmits the advertisement extracted from the advertisement server 400 to the mobile communication terminal 100 together with the electronic payment details.

In operation S330, the mobile communication company server 300 transmits the customer information at the time when the mobile communication terminal 100 completes the electronic settlement to the advertisement server 400.

This is a method for extracting the advertisement best suited to the present condition of the ad recipient by using the customer information of the current destination of the ad receiver.

Hereinafter, Step S340 will be described in detail with reference to FIG.

Step 3-4 (S340) includes step 3-4 (a) (S341) in which the advertisement database 410 stores the advertisement; (B) analyzing the identity of the advertisement stored in the advertisement database 410 with the customer information received from the mobile communication company server 300 (S342); (C) step (S343) of extracting an advertisement analyzed by the advertisement extracting unit 430, the advertisement analyzing unit 420; .

First, in step 3-4 (a) (S341), the advertisement database 410 stores advertisements.

Next, in step 3-4 (b) (S342), the advertisement analysis unit 420 analyzes the identity of the customer information received from the mobile communication company server 300 and the advertisement stored in the advertisement database 410.

Next, in step 3-4 (c) (S343), the advertisement extracting unit 430 extracts the advertisement analyzed by the advertisement analyzing unit 420.

At this time, in step 3-4 (b) (S342), a weight score is calculated for the customer information stored for each of the communication company information storage unit 311, the real time information storage unit 312 and the cumulative information storage unit 313, Analyze identity.

In step 3-4 (c) (step S343), the customer information stored for each of the communication company information storage unit 311, the real time information storage unit 312, and the cumulative information storage unit 313 and the advertisement having the highest weight score .

The description of the method for calculating the weighting score in steps 3-4 (b) and S343 (c) is the same as that described in the customized advertisement system using the mobile communication terminal. .

100: mobile communication terminal
200: Payment Server
300: Carrier server
310: Customer information database
311:
312: Real-time information storage unit
313: Cumulative information storage unit
320: customer information extracting unit
400: Ad server
410: Advertising database
420:
430:

Claims (19)

A mobile communication terminal;
A payment server for processing the electronic settlement request signal received from the mobile communication terminal and transmitting the processed electronic settlement details to the mobile communication terminal;
A mobile communication company server processing the customer information request signal received from the payment server and transmitting the processed customer information to the advertisement server;
An advertisement server for extracting an advertisement matched with the customer information received from the mobile communication company server and transmitting the advertisement to the payment server; / RTI &gt;
And displaying the matched advertisement transmitted from the advertisement server in the electronic payment details of the mobile communication terminal after the electronic payment is completed
Customized advertising system using mobile communication terminal. The method according to claim 1,
The mobile communication company server,
A customer information database in which customer information is stored; And
A customer information extracting unit for extracting customer information from the customer information database; / RTI &gt;
The customer information database includes:
A communication company information storage unit for managing and storing customer information of a communication company;
A real-time information storage unit for managing and storing real-time customer information; And
A cumulative information storage unit for managing and storing cumulative or updated customer information; &Lt; RTI ID = 0.0 &gt;
Customized advertising system using mobile communication terminal. 3. The method of claim 2,
The communication company information storage unit stores,
And stores at least one or more information of a customer's age, sex, address, occupation, hobby, interest, family member, marital status,
Customized advertising system using mobile communication terminal. 3. The method of claim 2,
The real-
And stores at least one or more pieces of information of the customer's current time, location, weather, and payment merchant information in real time
Customized advertising system using mobile communication terminal. 3. The method of claim 2,
The accumulated information storage unit stores,
A customer's communication usage pattern, a settlement time at the time of electronic settlement, a settlement location, and a settlement amount.
Customized advertising system using mobile communication terminal. 3. The method of claim 2,
The customer information extracting unit,
And extracting customer information from the customer information database when the mobile communication terminal completes the electronic settlement.
Customized advertising system using mobile communication terminal. The method according to claim 1,
The advertisement server includes:
An advertisement database in which an advertisement is stored;
An advertisement analyzer for analyzing the identity of the customer information received from the mobile communication company server and the advertisement stored in the advertisement database; And
An advertisement extracting unit for extracting an advertisement analyzed by the advertisement analyzing unit; &Lt; RTI ID = 0.0 &gt;
Customized advertising system using mobile communication terminal. 8. The method of claim 7,
The advertisement analyzing unit,
And analyzing the identity of the advertisement by calculating a weight score in the customer information stored in the communication company information storage unit, the real time information storage unit, and the accumulated information storage unit
Customized advertising system using mobile communication terminal. 9. The method of claim 8,
The advertisement extracting unit extracts,
And extracts an advertisement having a highest weight score corresponding to the customer information stored in the communication company information storage unit, the real time information storage unit, and the accumulated information storage unit
Customized advertising system using mobile communication terminal. A first step of storing customer information in a customer information database of a mobile communication company server;
A second step of the mobile communication terminal transmitting an electronic settlement request signal to a payment server;
A third step of the payment server receiving and processing an electronic settlement request signal from the mobile communication terminal and transmitting the processed electronic settlement details to the mobile communication terminal;
A fourth step of displaying an advertisement on the screen of the mobile communication terminal together with the electronic payment details transmitted from the payment server; &Lt; RTI ID = 0.0 &gt;
A customized advertisement method using a mobile communication terminal. 11. The method of claim 10,
In the first step,
A first step of storing customer information of a communication company in a communication company information storage unit;
A first-second step of real-time customer information being stored in a real-time information storage unit in real time; And
A 1-3 step of storing customer information to be accumulated or updated in a cumulative information storage unit; &Lt; RTI ID = 0.0 &gt;
A customized advertisement method using a mobile communication terminal. 12. The method of claim 11,
In the step 1-1, the customer information of the communication company stored in the communication company information storage unit includes information of at least one of the customer's age, sex, address, occupation, hobby, interest field, doing
A customized advertisement method using a mobile communication terminal. 12. The method of claim 11,
In the step 1-2, the real-time customer information stored in the real-time information storage unit may include at least one of the customer's location, weather, and payment merchant information.
A customized advertisement method using a mobile communication terminal. 12. The method of claim 11,
In the step 1-3, the accumulated or updated customer information stored in the cumulative information storage unit includes at least one of a communication usage pattern of a customer, a settlement time at the time of electronic settlement, a settlement position, and a settlement amount.
A customized advertisement method using a mobile communication terminal. 11. The method of claim 10,
In the third step,
A third step of the payment server receiving an electronic settlement request signal from the mobile communication terminal;
A third step of the payment server transmitting a customer information request signal to a mobile communication company server;
3-3, the mobile communication company server processing the customer information request signal and transmitting the customer information to the advertisement server;
A third step of the advertisement server extracting an advertisement matched with the customer information received from the mobile communication company server;
A third step of the payment server processing the electronic settlement request signal and transmitting the advertisement extracted from the advertisement server together with the electronic payment details to the mobile communication terminal; &Lt; RTI ID = 0.0 &gt;
A customized advertisement method using a mobile communication terminal. 16. The method of claim 15,
In the step 3-3,
And the mobile communication company server transmits the customer information at the time when the mobile communication terminal completes the electronic settlement to the advertisement server
A customized advertisement method using a mobile communication terminal. 16. The method of claim 15,
In the step 3-4,
3-4 (a) in which the advertisement database stores the advertisement;
(B) analyzing the identity of the customer information received from the mobile communication company server and the advertisement stored in the advertisement database;
(C) extracting an advertisement analyzed by the advertisement analyzing unit; Further comprising
A customized advertisement method using a mobile communication terminal. 18. The method of claim 17,
The step (b) includes analyzing the identity of the advertisement by calculating a weight score in the customer information stored in the communication company information storage unit, the real time information storage unit, and the cumulative information storage unit
A customized advertisement method using a mobile communication terminal. 19. The method of claim 18,
Wherein the step (c) includes the step of: extracting customer information stored for each of the communication company information storage unit, the real time information storage unit, and the accumulated information storage unit and an advertisement having a highest weight score,
A customized advertisement method using a mobile communication terminal.

Images