KR20140056754A - A system for advertisement, an apparatus thereof and a method thereof - Google Patents

A system for advertisement, an apparatus thereof and a method thereof Download PDF

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KR20140056754A
KR20140056754A KR1020120122378A KR20120122378A KR20140056754A KR 20140056754 A KR20140056754 A KR 20140056754A KR 1020120122378 A KR1020120122378 A KR 1020120122378A KR 20120122378 A KR20120122378 A KR 20120122378A KR 20140056754 A KR20140056754 A KR 20140056754A
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user
advertisement
application
information
service
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KR1020120122378A
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Korean (ko)
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장소희
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에스케이텔레콤 주식회사
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Publication of KR20140056754A publication Critical patent/KR20140056754A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/60—Subscription-based services using application servers or record carriers, e.g. SIM application toolkits

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  • Business, Economics & Management (AREA)
  • Finance (AREA)
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  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Signal Processing (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to a system for advertisement, an apparatus thereof, and a method thereof. According to the present invention, a user terminal collects application usage information including information related to an executed application, and transmits the collected application usage information to a service device through a communications unit. The service device draws preference of the user of the user terminal based on the application usage information including the information related to the application executed in the user terminal, selects an advertisement corresponding to the drawn preference from among a plurality of advertisements, and transmits the selected advertisement to the user terminal, so that the selected advertisement can be outputted from the user terminal.

Description

[0001] SYSTEM FOR ADVERTISING, APPARATUS FOR THE SAME, AND APPARATUS FOR AN ADVERTISEMENT [0002]

The present invention relates to an advertisement system, an apparatus therefor, and a method therefor. The advertisement system grasps a user's preferences, grasps the time for effectively providing the advertisement to the user, To an advertisement system capable of providing advertisements at a time when there is a lot of room for accepting an advertisement, an apparatus therefor, and a method therefor.

The smart phone combines the advantages of a mobile phone and a personal digital assistant (PDA), integrating data communication functions such as schedule management, fax transmission and reception, and Internet access to mobile phone functions. The biggest feature is that it can install, add or delete hundreds of various applications (applications) as user wants, unlike existing mobile phones which were released as finished products and used only the given functions.

In addition to being able to connect directly to the Internet using wireless Internet, the smartphone can be accessed in various ways using various browsing programs, the user can create desired applications, And the ability to share applications between smartphones with the same operating system (OS).

In conventional smartphones, a method of exposing an advertisement using a method such as an in-app method of inserting an advertisement in an application or a method such as a banner in a web browser has been used. This method is based on the information about the application or the app providing the advertisement inventory (the category of the App, the location of the user, the personal information provided by the user to the application, etc.) in the case of the in- ). In the case of the advertisement included in the web browser, the advertisement related to the search word provided by the user or the content published on the web page, or the advertisement not related to the user's tendency, does not widely reflect the interest, tendency and history of the user Respectively. These conventional technologies do not reflect the interests of the user, and the ads that do not receive the user's attention have a negative impact on the sales of the advertisers and the advertisers because the click rate is lowered and the advertisement effect is lowered.

SUMMARY OF THE INVENTION It is an object of the present invention to provide an advertisement system capable of grasping a preference of a user according to use of an app and providing an advertisement according to a preference of a user, an apparatus therefor, and a method therefor.

It is another object of the present invention to provide an advertisement system capable of grasping a time when an advertisement can be effectively provided to a user and providing the advertisement in a time zone where the user can accept the advertisement, Method.

According to an aspect of the present invention, there is provided a service providing apparatus for providing an advertisement, the service providing apparatus including: a service receiving unit for receiving application use information including information related to an application executed in the user terminal from at least one user terminal; A communication unit; And a service control unit for deriving a preference of the user terminal based on the application usage information, selecting an advertisement corresponding to the derived preference, and transmitting the selected advertisement to the user terminal through the service communication unit .

In this case, the service control module analyzes user preferences of the user terminal based on the application usage information and derives the user preferences. An advertisement selection module for selecting an advertisement corresponding to the derived symbol among a plurality of advertisements; And providing the application analysis information to the user analysis module when the application usage information is received from the user terminal, providing the user's preference derived through the user analysis module to the advertisement selection module, To be transmitted to the user terminal.

In this case, the application use information may include application information including a classification, a name, a frequency of use, and a usage time of the application, and the user analysis module may extract, from the application information, And the advertisement selection module can select an advertisement related to the derived application or application classification.

In addition, the application use information may include website related information including a web site address visited by the user, a time and frequency of visiting the web site, and the user analysis module may extract, from the web site related information, And the advertisement selection module can select an advertisement related to the derived goods or services.

The application usage information may include a call detail record (CDR) including a location of a user, an object of communication, a communication pattern, and the like. The user analysis module may extract, from the call detail record, And the advertisement selection module can select an advertisement related to the derived goods or services.

In addition, the application usage information may include schedule information including a visit place, time and frequency according to a schedule of the user, and the user analysis module may determine, based on the schedule information, And the advertisement selection module may select an advertisement related to the derived goods or services.

The user analysis module forms at least one user group based on the subscriber information subscribed to the mobile communication service or the advertisement service, and generates the user group information of the user group based on the application usage information received from the user terminal of the user belonging to the same user group. Wherein the advertisement selection module selects an advertisement corresponding to a preference of a group of users derived from a plurality of advertisements, and the control module transmits the selected advertisement to the service communication section To the user terminals of the user group.

According to an aspect of the present invention, there is provided a user terminal for providing an advertisement, the user terminal including an output unit for outputting an advertisement for a user to recognize through at least one of visual, auditory, and tactile senses; A communication unit for communication with the service device; And transmits the collected application usage information to the service apparatus through the communication unit, and transmits the application usage information from the service apparatus to the service apparatus through the communication unit. And outputting the received advertisement through the output unit upon receiving the advertisement selected based on the preference of the user derived according to the preference of the user.

The controller according to an embodiment of the present invention collects application information including a classification, a name, a frequency of use, and a usage time of an application executed with the application usage information when the application is executed.

The control unit according to the embodiment of the present invention collects web site related information including a web site address visited by a user, a time and frequency of visiting a web site as application use information when detecting that the web browser is being executed .

The controller according to an embodiment of the present invention is characterized by collecting call detail records (CDRs) including a location of a user, an object of communication, and a communication pattern as application usage information when it detects that an application for communication is executed.

The controller according to an embodiment of the present invention collects schedule information including a visited place, a time, and a frequency visited by the user when the application for schedule management is executed.

According to another aspect of the present invention, there is provided a method for providing an advertisement, the method comprising: receiving application usage information including information related to an application executed in at least one user terminal from at least one user terminal ; Deriving a preference of a user of at least one user terminal based on application usage information; Selecting an advertisement corresponding to a symbol derived from a plurality of advertisements; And transmitting the selected advertisement to at least one user terminal such that the selected advertisement is output from at least one user terminal.

According to the present invention, it is possible to reduce the rejection of the advertisement by allowing the user to provide a kind of advertisement more likely to be of interest, and to maximize the advertisement effect by increasing the exposure effect and the click rate of the advertisement. In addition, the conventional target advertisement technologies can not accurately analyze the user's taste because the analysis data for targeting is limited. On the other hand, the method according to the present invention is applicable to a wide range of user tendencies, usage pattern, Analysis can be used to more accurately target advertisements. The present invention maximizes the effectiveness of the advertisement in the advertiser side and benefits both sides by receiving advertisements for the products or services that are preferred or necessary for the user. Thus, the present invention can provide a user experience (UX, user experience) for efficient advertisement.

1 is a block diagram illustrating an advertisement system for providing an advertisement according to an exemplary embodiment of the present invention.
2 is a block diagram illustrating a service apparatus for providing an advertisement service according to an embodiment of the present invention.
3 is a block diagram illustrating a user terminal for providing an advertisement service according to an embodiment of the present invention.
4 is a flowchart illustrating an advertisement method of an advertisement system according to an embodiment of the present invention.
5 is a flowchart illustrating an advertisement method of a user terminal according to an embodiment of the present invention.
6 is a flowchart illustrating an advertisement method of a service apparatus according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description and the accompanying drawings, detailed description of well-known functions or constructions that may obscure the subject matter of the present invention will be omitted. It should be noted that the same constituent elements are denoted by the same reference numerals as possible throughout the drawings.

The terms and words used in the present specification and claims should not be construed as limited to ordinary or dictionary meanings and the inventor is not limited to the meaning of the terms in order to describe his invention in the best way. It should be interpreted as meaning and concept consistent with the technical idea of the present invention. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention and are not intended to represent all of the technical ideas of the present invention, so that various equivalents It should be understood that water and variations may be present.

1 is a block diagram illustrating an advertisement system for providing an advertisement according to an exemplary embodiment of the present invention.

Referring to FIG. 1, the advertisement system of the present invention includes a service apparatus 100, a user terminal 200, and an advertiser apparatus 300. The advertisement system according to the embodiment of the present invention can use an application such as a location of a user, a major visited site, an executed application type, a name, a frequency, and the like based on an application or an application Extracts the information, derives a preference of the user based on the extracted application usage information, and provides the advertisement according to the derived symbol. &Quot; Symbol " in the embodiment of the present invention not only means "preference" in the dictionary sense, but may also be "necessary" or "desired" in a specific situation even if the user does not like it.

The advertiser device 300 can access the service device 100 via the network. The service device 100 and the advertiser device 300 perform contracts related to the advertisement. At this time, the service apparatus 100 guides the payment to be paid by the advertiser to the advertisement, and the advertiser apparatus 300 of the advertiser who agrees to the advertisement can provide advertisement contents.

The user terminal 200 can access the service apparatus 100 via the network. The user terminal 200 may be a personal computer (PC), a personal digital assistant (PDA), a notebook computer, a mobile communication terminal, a smart TV, a smart phone, or a tablet PC. The user terminal 200 can download and install the advertisement application from the service device 100. [ The user terminal 200 can receive the advertisement (or advertisement content) from the service device 100 and execute it in the advertisement application, thereby outputting the advertisement. In particular, the user terminal 100 can provide application usage information for the application executed in the user terminal 100 to the service device 100, and can receive and output the corresponding advertisement.

The service device 100 is for providing an advertisement service to the user terminal 200 according to an embodiment of the present invention. The service device 100 exists as a entity of the network and is basically intended to provide advertisements to the user terminal 200 via the network. The advertisement service according to the embodiment of the present invention is to provide advertisements matching the preferences of users or user groups. As described above, symbols include those that are preferred, and should be construed to further include those necessary. The advertisement service according to the embodiment of the present invention may be basically provided to an unspecified number of users who are not subscribed to the advertisement service, but may be provided only to the subscribed to the advertisement service. In this case, the service apparatus 100 may allow the user of the user terminal 200 to subscribe to the advertisement service, and may provide compensation to the user subscribed to the advertisement for the advertisement viewing.

According to an embodiment of the present invention, the service apparatus 100 can receive application usage information having various types of information related to an application executed in at least one user terminal 200 from at least one user terminal 200 . Then, the service apparatus 100 can derive the preferences of at least one user or user group based on the received application usage information. The service device 100 selects an advertisement corresponding to a preference of at least one user or a group of users derived from a plurality of advertisements previously received and stored from at least one advertiser device 300. [ The service device 100 may forward such advertisement to the user terminal 200 via the network. The delivered advertisement may be outputted from the user terminal 200 and delivered to the user.

The method for providing an advertisement according to an exemplary embodiment of the present invention is described as an example of receiving and storing the advertisement in advance from the advertiser device 300. However, After obtaining the preference of the user or the user group based on the information, the user confirms the advertiser device 300 having the corresponding advertisement corresponding thereto, receives the advertisement from the advertiser device 300, and provides the advertisement to the user terminal 200 You may.

These advertisements reflect the preferences of the user or the user group that provided the application usage information, thereby reducing the user's rejection of the advertisement.

2 is a block diagram illustrating a service apparatus for providing an advertisement service according to an embodiment of the present invention.

Referring to FIG. 2, the service apparatus 100 includes a service communication unit 110, a user authentication unit 120, a service storage unit 130, and a service control unit 140.

The service communication unit 110 transmits and receives data to and from the user terminal 200 via a network. The data may include a file for installation of an advertisement application according to an embodiment of the present invention, a compensation policy for guiding compensation according to advertisement exposure in case of an advertisement service subscriber, advertisement content, and the like. The data to be transmitted and received includes application usage information. The service communication unit 110 may further include a function of processing data according to the type of the network and the protocol applied to the network.

The user authentication unit 120 may determine whether the user is a registered user. When installing the advertisement application of the user terminal 100, the user authentication unit 120 may register the user by the advertisement service registration procedure according to the embodiment of the present invention. The user authentication unit 120 authenticates the plurality of user terminals 200 in order to manage the information related to each registered user when providing an advertisement service that provides rewards to the user as a payment for advertisement execution do. That is, when the user of the user terminal 200 subscribes to the advertisement service, the user terminal 200 can perform the authentication in order to receive the compensation for the advertisement exposure according to the embodiment of the present invention when the advertisement application is executed. The user authentication unit 120 can perform user authentication using the authentication information of the user input by the user when registering the user. For example, the authentication information may include a user's ID (Identification) and a corresponding password.

The service storage unit 130 may store files, advertisement contents, application usage information, and the like for installing the advertisement application according to the embodiment of the present invention. In particular, the application usage information includes i) application information, ii) website related information, iii) CDR (Call Detail Record), and iv) schedule information. The storage format of the service storage unit 130 may be stored according to a file system or may be stored according to a database system.

The service control unit 140 provides an advertisement application, for example, an advertisement widget to the user terminal 200 through the service communication unit 110 to install the advertisement application. When the user terminal 200 installs the advertisement application, the service control unit 140 can provide the advertisement to the user terminal 200 through the service communication unit 110.

The service control unit 140 may receive a plurality of advertisements from the plurality of advertiser devices 300 through the service communication unit 110. [ If necessary, the advertisement can be converted into a file in a format that can be transmitted through the network, or can be converted into a file in a format that can be reproduced in the user terminal 200.

The service control unit 140 includes a user analysis module 140a for deriving a preference of a user or a user group based on application usage information received from the user terminal 200, And a control module 140c for controlling the overall process such as controlling the module 140b and the user analysis module 140a and the advertisement selection module 140b and delivering the selected advertisement to the user terminal 200 .

First, the user analysis module 140a derives the preferences of the user or the user group based on the application usage information received from the at least one user terminal 200. FIG. For analyzing the preferences of the user group, the service apparatus 100 forms a user group classified by users having similar information based on the subscriber information such as sex, age, usage fee, and area, The preference of the user group can be extracted based on the application usage information received from the plurality of user terminals of the user belonging to the user group.

Then, the user analysis module 140a derives the preferences of the user or the user group, and then transmits information on the derived preferences to the control module 140c.

The control module 140c receiving the information transmits the information about the preferences to the advertisement selection module 140b, and the advertisement selection module 140b can select an advertisement suitable for the preference of the user or the user group. The advertisement selection module 140b then transmits the selected advertisement to the control module 140c and the control module 140c transmits the advertisement to the user terminal 200. [

Here, the application use information includes application information such as application classification, name, frequency of use, usage time, web site address visited by the user, information related to the website such as time and frequency of visiting the website, A call detail record (CDR) including an object, a communication pattern, and schedule information including a place of visit, time, and frequency of a user, or a combination of two or more of them. By providing an appropriate advertisement based on the application usage information, the user of the user terminal 200 receiving the advertisement can reduce the user's rejection of the advertisement, and the advertisement effect is excellent.

3 is a block diagram illustrating a user terminal for providing an advertisement service according to an embodiment of the present invention.

3, a user terminal 200 according to an exemplary embodiment of the present invention includes a communication unit 210, an output unit 220, an input unit 230, a storage unit 240, and a control unit 250.

The communication unit 210 is connected to the service device 100 via a network and transmits and receives data to and from the service device 100. [ The data may include a file for installing an advertisement application, advertisement contents, application usage information, and the like according to an embodiment of the present invention. The communication unit 210 may further include a function of processing data according to a type of network and a protocol applied to the network.

The output unit 220 is a means for outputting information generated according to the use of the user terminal 200 so that the user can recognize the information through visual, auditory, or tactile sense. In particular, the output unit 220 may output an advertisement for recognizing the user through at least one of visual, auditory, and tactile senses. The output unit 220 may include a display device for outputting visual information, an audio device for outputting auditory information, a haptic device for outputting tactile information, and the like. The display device may be a touch screen. If the display device is formed in the form of a touch screen, the display device may perform some or all of the functions of the input section 230. [ An audio device may represent a speaker typically. The haptic device may be a motor or the like that outputs vibration.

The input unit 230 may include a plurality of input keys and function keys for receiving numeric or character information and setting various functions, as means for receiving at least one of a command, selection, data, and information of a user. The input unit 230 senses a key input of the user and transmits an input signal corresponding to the sensed key input to the controller 250. The input unit 230 may be an input device such as a keyboard, a keypad, a mouse, a joystick, and the like.

The storage unit 240 is an apparatus for storing data, and includes a main storage unit and an auxiliary storage unit. The storage unit 240 may store an operating system (OS), applications, and the like. In particular, the storage unit 240 may store an advertisement application and an advertisement for providing an advertisement according to an embodiment of the present invention. In addition, the storage unit 240 may store various kinds of data generated according to the use of the user terminal 200 by the user. Each kind of data stored in the storage unit 240 can be deleted, changed, or added according to a user's operation.

The control unit 250 may be a process unit that actually operates the operating system. For example, the control unit 250 may be a central processing unit (CPU). When the user terminal 200 is turned on, the control unit 250 moves the operating system from the auxiliary storage unit of the storage unit 240 to the main storage unit, and then performs booting to drive the operating system.

The control unit 250 downloads the advertisement application through the communication unit 210 and installs the advertisement application.

When the control unit 250 detects the execution of the application, the control unit 250 collects the application usage information, and accumulates and accumulates the application usage information. The application usage information includes i) application information including application classification, name, frequency of use, usage time, ii) address of a website visited by a user through a web browser, time and frequency of visiting a website Web site related information, iii) CDR (Call Detail Record) including user's location, communication target, communication pattern, and iv) location, time, and frequency of user's stored or synchronized on the smartphone. And includes schedule information including the schedule information.

The control unit 250 can transmit the collected application usage information to the service device 200 through the communication unit 210. [ Accordingly, the service apparatus 100 can derive a preference for a user or a user group based on application usage information received from one user terminal 200 or a plurality of user terminals 200. [ Then, the service apparatus 100 selects an advertisement suitable for the preference of the user or the user group. Then, the selected advertisement can be transmitted to the user terminal 200. Then, the control unit 250 receives the advertisement from the service device 100 through the communication unit 210, and outputs the advertisement through the output unit 220. The output advertisement is derived from the user or group of users from the application usage information, and selects an advertisement related to the product or service according to the derived symbol. Accordingly, the user's concentration on the advertisement can be increased, and the advertisement effect can be improved.

4 is a flowchart illustrating an advertisement method of an advertisement system according to an embodiment of the present invention.

Referring to FIG. 4, the service device 100 and the advertiser device 300 perform an advertisement-related contract in step S405. At this time, the service apparatus 100 guides the payment to be paid by the advertiser to the advertisement, and the advertiser apparatus 300 of the advertiser who agrees to the advertisement can provide advertisement contents. This step S405 may be performed separately from a plurality of different advertiser devices 200, and may be performed independently of the execution order of the other steps.

The service device 100 assumes that an advertisement application, for example, an advertisement widget, is installed in the user terminal 200 in step S410. The advertisement application is for providing an advertisement according to an embodiment of the present invention. Such an advertisement application can be installed through the process of obtaining the user's consent, and optionally, can guide the compensation in advance and install the advertisement widget when installing it.

The user terminal 200 collects application usage information including various information related to the use of the user's application (or an application) in step S415, and transmits the application usage information collected in step S420 to the service apparatus 200. [

That is, the service apparatus 100 receives application usage information from at least one user terminal 200 in step S420. The application usage information is information for extracting the user's preference related to the application used by the user.

Accordingly, the service apparatus 100 derives the user's preference based on the application usage information in step S425, and will be described in more detail as follows.

The application use information basically includes the classification and the name of the application. In this way, detailed information of the application can be further extracted. Further, the application usage information may further include frequency of use, usage time of the application, and the like. Through the frequency of use and the usage time, the user can know the application frequently used, and the user's preference can be derived.

Further, in the case of a specific application, the application use information may further include additional information, and the user's preference can be derived through the additional information as follows.

When a user uses a web browser having a web browsing function such as safari, explorer, opera, dolphin, etc., the application usage information includes information such as a web site address visited by the user through the web browser, Frequency, and so on. The user's preferences can be derived through information related to the website visited by such user.

In addition, when a user uses an application for communication such as a call, a text message, an instant message, etc., the application use information includes a CDR (call detail record) including a user's location, As shown in FIG. The user's preferences can be derived through such user's location, communication object, communication pattern, and the like.

When the user uses an application for scheduling, such as a scheduler, the application use information may further include a visit place, time, frequency, etc. of the user extracted from the schedule information stored or synchronized with the smart phone . The user's preference can be derived from the user's visit time, time, and frequency extracted from the schedule information.

On the other hand, the derivation of such a symbol is not targeted to the individual user, but a plurality of users can be classified into one group and derived as a symbol for the corresponding group. That is, the service apparatus 100 can derive preferences for a plurality of users based on the application usage information received from the plurality of user terminals 200 in step S425. More specifically, in order to analyze the preferences of the user group, the service apparatus 100 searches for a user group classified by users having similar information based on the subscriber information such as sex, age, usage fee, And extracts the symbol of the user group based on the application usage information received from the user terminal of the user belonging to the same user group. Here, the subscriber information may be a mobile communication service providing a broadband mobile communication service or subscriber information subscribed to an advertisement service according to an embodiment of the present invention.

As described above, after deriving the preferences of the user or the user group, the service apparatus 100 selects an advertisement suitable for the preference of the user or the user group in step S430.

Here, if there is no advertisement suitable for the service device 100, the service device 100 confirms the advertiser having the proper advertisement, requests the advertisement to the corresponding advertiser device 300, receives the advertisement, 200).

The service apparatus 100 can derive an application or an application classification preferred by a user or a user group from application usage information including application information such as classification, name, frequency of use, and usage time of the application. Accordingly, the service apparatus 100 can select an advertisement related to an application preferred by a user or a user group or an application of a preferred classification. For example, a user or user group may prefer a particular game application, or prefer a game application of a particular classification (arcade, MMORPG, etc.). Then, the service apparatus 100 can select an advertisement related to the preferred game application or the preferred game application category. In addition, an advertisement for a movie or a user group that frequently executes an application for playing a moving image may be selected, and an advertisement for a latest album or the like may be selected for a user or a user group that frequently executes an application for playing music .

The service apparatus 100 can derive goods or services preferred by a user or a user group from application usage information including web site related information such as a web site address visited by a user, have. Therefore, the service apparatus 100 can select an advertisement related to the goods or services preferred by the user or the user group. For example, if the frequency of visiting a soccer-related site by a user or a group of users is greater than that of other sites, the service apparatus 100 may display an advertisement or a soccer game image The user can select an advertisement related to the service providing the service.

The service apparatus 100 derives goods or services necessary for a user or a user group from a call detail record (CDR) including application location information, a communication target, a communication pattern, and the like, Can be selected. For example, if the user frequently calls a Chinese restaurant, an advertisement related to a Chinese restaurant can be selected.

The service apparatus 100 derives goods or services necessary for a user or a user group from application usage information including a visit place, time, and frequency of a user extracted from schedule information, Can be selected. For example, when a place to visit at lunchtime is derived from schedule information of a user or a user group, an advertisement for restaurants, shutters, etc. around the place can be selected. As another example, when a place frequently visited on weekends is derived from schedule information of a user or a user group, an advertisement for a newly opened restaurant, a restaurant, or an advertisement for a shopping mall, a theater, and the like can be selected.

Then, in step S435, the service device 100 transmits the selected advertisement to the corresponding user or the user terminal 200 of the user group (step S430). Then, the user terminal 200 outputs the advertisement received in step S440. Since the advertisement is selected according to the preference of the user or the user group, the user's concentration on the advertisement can be increased and the advertisement effect can be improved.

On the other hand, only the user or the user's preference is derived from the application information, the schedule information, the website related information, and the call detail record (CDR), and the advertisement is selected through the derived symbol. However, the person skilled in the art can derive the preferences of the user or user by combining the above-mentioned application information, schedule information, website related information, and call detail recording (CDR) information, It will be understood that the advertisement can be selected and provided through the symbol.

In addition, application usage information including application information, schedule information, website related information, and call detail recording (CDR) are used for various machine learning algorithms, data mining techniques, and on-line analytical processing (OLAP) .

5 is a flowchart illustrating an advertisement method of a user terminal according to an embodiment of the present invention.

5, it is assumed that the control unit 250 has downloaded the advertisement application through the communication unit 210 and installed the advertisement application.

If the control unit 250 detects the execution of the application in step S505, the control unit 250 collects and stores the application usage information in step S510. Such storage may accumulate.

The application usage information includes i) application information including application classification, name, frequency of use, usage time, ii) address of a website visited by a user through a web browser, time and frequency of visiting a website Web site related information, iii) CDR (Call Detail Record) including user's location, communication target, communication pattern, and iv) location, time, and frequency of user's stored or synchronized on the smartphone. And includes schedule information including the schedule information.

When the control unit 250 detects that all applications are executed, the application information including the classification, name, frequency of use, and usage time of each application to be executed is collected and accumulated . The application frequently used by the user can be known through the classification, name, frequency of use, and use time of the application, and the user's preference can be derived.

When the control unit 250 detects that a web browser having a web browsing function such as safari, explorer, opera, dolphin, etc. is executed, the control unit 250 displays, in addition to the above application information, a web site address, Information related to the website including the time of visit, frequency, and the like can be collected and accumulated. Through the information related to the website visited by the user, the preference of the user can be derived.

When the control unit 250 detects that an application for communication such as a call, a text message, an instant message, etc. is executed, the control unit 250 transmits the application information, the CDR (including the location of the user, Call Detail Record, Call Detail Record) can be collected and accumulated. The user's preferences can be derived through such user's location, communication object, communication pattern, and the like.

When the control unit 250 detects that an application for a schedule management such as a scheduler is executed, the control unit 250 may store the schedule information stored in the smartphone or a synchronized schedule including the place, time, and frequency of the user's visit, Information can be collected and accumulated. The user's preference can be derived from the user's visit time, time, and frequency extracted from the schedule information.

The control unit 250 transmits the application usage information collected in step S515 to the service device 200 through the communication unit 210. [

The service apparatus 100 can derive a preference for a user or a user group based on application usage information received from one user terminal 200 or a plurality of user terminals 200. [ Then, the service apparatus 100 selects an advertisement suitable for the preference of the user or the user group. Then, the selected advertisement can be transmitted to the user terminal 200.

The control unit 250 receives the advertisement from the service device 100 through the communication unit 210 in step S520 and outputs the advertisement through the output unit 220 in step S525. The output advertisement is selected according to the preference of the user or the user group. That is, the advertisement derives a preference of a user or a user group from application usage information including application information, web site related information, call detail recording, and schedule information, and displays an advertisement related to a product or service according to the derived symbol . Accordingly, the user's concentration on the advertisement can be increased, and the advertisement effect can be improved.

6 is a flowchart illustrating an advertisement method of a service apparatus according to an embodiment of the present invention.

Referring to FIG. 6, the service control unit 140 receives and stores at least one advertisement content from at least one advertiser device 300 through the service communication unit 110 in step S605. If necessary, the advertisement contents can be converted into a file in a format that can be transmitted through the network, or can be converted into a file in a format that can be reproduced in the user terminal 200. This step S605 may be performed separately from a plurality of different advertiser devices 200, and may be performed independently of the execution order of the other steps.

At the request of the service device 100, the at least one user terminal 200 collects application usage information including various information related to the use of the user's application (or an application) and transmits the collected application usage information to the service device 200). Accordingly, the service control unit 140 can receive application usage information from at least one user terminal 200 through the service communication unit 110 in step S610. The application use information includes application information, website related information, call detail record, and schedule information.

The service control unit 140 derives the preferences of the user or the user group based on the application usage information received from one user terminal 200 or a plurality of user terminals 200 in step S615. For analyzing the preferences of the user group, the service apparatus 100 forms a user group classified by users having similar information based on the subscriber information such as sex, age, usage fee, and area, It is possible to extract the symbol of the user group based on the application usage information received from the plurality of user terminals of the user belonging to the user group.

The application use information basically includes the classification and the name of the application. In this way, detailed information of the application can be further extracted. Further, the application usage information may further include frequency of use, usage time of the application, and the like. Through the frequency of use and the usage time, the user can know the application frequently used, and the user's preference can be derived.

Further, in the case of a specific application, the application use information may further include additional information, and the user's preference can be derived through the additional information as follows.

When a user uses a web browser having a web browsing function such as safari, explorer, opera, dolphin, etc., the application usage information includes information such as a web site address visited by the user through the web browser, Frequency, and so on. The user's preferences can be derived through information related to the website visited by such user.

In addition, when a user uses an application for communication such as a call, a text message, an instant message, etc., the application use information includes a CDR (call detail record) including a user's location, As shown in FIG. The user's preferences can be derived through such user's location, communication object, communication pattern, and the like.

When the user uses an application for scheduling, such as a scheduler, the application use information may further include a visit place, time, frequency, etc. of the user extracted from the schedule information stored or synchronized with the smart phone . The user's preference can be derived from the user's visit time, time, and frequency extracted from the schedule information.

Application usage information, including application information, schedule information, website related information, and call detail recording (CDR), as described above, may be used for various machine learning algorithms, data mining techniques, and on-line analytical processing ≪ / RTI >

As described above, after deriving the preferences of the user or the user group, the service control unit 140 selects an advertisement suitable for the preference of the user or the user group in step S620.

That is, the service control unit 140 can derive an application or an application classification preferred by the user or the user group from the application usage information including application information such as classification, name, frequency of use, and usage time of the application. Accordingly, the service control unit 140 can select an advertisement related to an application preferred by a user or a user group or an application of a preferred classification. For example, a user or user group may prefer a particular game application, or prefer a game application of a particular classification (arcade, MMORPG, etc.). Then, the service apparatus 100 can select an advertisement related to the preferred game application or the preferred game application category. In addition, an advertisement for a movie or a user group that frequently executes an application for playing a moving image may be selected, and an advertisement for a latest album or the like may be selected for a user or a user group that frequently executes an application for playing music .

The service control unit 140 can derive goods or services preferred by a user or a user group from application usage information including web site related information such as a web site address visited by a user, have. Accordingly, the service control unit 140 can select an advertisement related to the goods or services preferred by the user or the user group. For example, if a user or a group of users visits a soccer-related site more frequently than other sites, the service control unit 140 may display an advertisement to be provided for the user or group, The user can select an advertisement related to the service providing the service.

The service control unit 140 derives goods or services necessary for the user or the user group from the call detail record (CDR) including the location of the user, the object of communication, the communication pattern, etc. as application use information, Can be selected. For example, if the user frequently calls a Chinese restaurant, an advertisement related to a Chinese restaurant can be selected.

The service control unit 140 derives goods or services necessary for a user or a user group from application usage information including a visit place, time, and frequency of a user extracted from schedule information, Can be selected. For example, when a place to visit at lunchtime is derived from schedule information of a user or a user group, an advertisement for restaurants, shutters, etc. around the place can be selected. As another example, when a place frequently visited on weekends is derived from schedule information of a user or a user group, an advertisement for a newly opened restaurant, a restaurant, or an advertisement for a shopping mall, a theater, and the like can be selected.

On the other hand, only the user or the user's preference is derived from the application information, the schedule information, the website related information, and the call detail record (CDR), and the advertisement is selected through the derived symbol. However, the person skilled in the art can derive the preferences of the user or user by combining the above-mentioned application information, schedule information, website related information, and call detail recording (CDR) information, It will be understood that the advertisement can be selected and provided through the symbol.

Then, the service control unit 140 transmits the selected advertisement to the user terminal 200 of the corresponding user or user group in advance (S620) through the service communication unit 110 in step S625.

The user terminal 200 receiving the advertisement can output the received advertisement and expose the advertisement to the user. Since the advertisement is selected according to the preference of the user or the user group, the user's sense of rejection of the advertisement can be reduced, the concentration of the advertisement can be increased, and the advertisement effect can be improved.

The method for advertising according to the present invention may be implemented in the form of software readable by various computer means and recorded in a computer-readable recording medium. Here, the recording medium may include program commands, data files, data structures, and the like, alone or in combination. Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. For example, the recording medium may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM), a digital video disk (DVD) Includes a hardware device that is specially configured to store and execute program instructions such as a magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), a flash memory, do. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such hardware devices may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, It will be apparent to those skilled in the art. Furthermore, although specific terms are used in this specification and the drawings, they are used in a generic sense only to facilitate the description of the invention and to facilitate understanding of the invention, and are not intended to limit the scope of the invention.

The present invention relates to a system for advertising, an apparatus therefor, and a method thereof, and more particularly, to a system for advertising, And a service communication unit for deriving a preference of a user of at least one user terminal based on application usage information, selecting an advertisement corresponding to a symbol derived from a plurality of advertisements, and outputting the selected advertisement to at least one user terminal A service control unit for transmitting the selected advertisement to at least one user terminal through a service communication unit; And an output unit for outputting an advertisement for the user to recognize through at least one of visual, auditory, and tactile sense; And transmits the collected application usage information to the service apparatus through the communication unit, and transmits the application usage information from the service apparatus to the service apparatus through the communication unit. And a controller for receiving the selected advertisement based on the preference of the user derived according to the preference of the user and outputting the received advertisement through the output unit. According to the present invention, it is possible to reduce the rejection of the advertisement by providing the advertisement according to the preference of the user or the user group, thereby improving the advertisement effect. This maximizes the effectiveness of advertisements on the advertiser side and benefits both sides by providing advertisements for the products or services they prefer or need. As described above, the present invention can provide a user experience (UX, user experience) for a reasonable and efficient advertisement. Therefore, there is an advantage that the use of the advertisement providing service and the application providing the advertisement service of the present invention can be increased. This is not only a possibility of commercialization or sales, but also a possibility of being industrially applicable since it is practically possible to carry out clearly.

100: service apparatus 110: service communication unit
120: user authentication unit 130: service storage unit
140: service control unit 200:
210: communication unit 220: output unit
230: input unit 240: storage unit
250: control unit 300:

Claims (13)

A service communication unit for receiving application usage information including information related to an application executed in the user terminal from at least one user terminal; And
And a service controller for deriving a preference of the user terminal based on the application usage information and selecting an advertisement corresponding to the derived preference and transmitting the selected advertisement to the user terminal through the service communication unit. Service device for providing. The method according to claim 1,
The service control unit
A user analysis module for analyzing and deriving a preference of the user terminal based on the application usage information;
An advertisement selection module for selecting an advertisement corresponding to the derived symbol among a plurality of advertisements; And
Providing the application usage information to the user analysis module and providing the user's preference derived through the user analysis module to the advertisement selection module, A control module for controlling transmission to the user terminal;
And a service provider for providing the advertisement service. 3. The method of claim 2,
The application usage information includes application information including a classification, a name, a frequency of use, and a usage time of the application,
The user analysis module
Deriving a preferred application or an application classification of the user of the user terminal from the application information,
The advertisement selection module
And selects an advertisement related to the derived application or application classification. 3. The method of claim 2,
The application use information includes web site related information including a web site address visited by the user, a time and frequency of visiting the web site,
The user analysis module
Deriving a product or service preferred by a user of the user terminal from the website related information,
The advertisement selection module
And selects an advertisement related to the derived product or service. 3. The method of claim 2,
The application use information includes a call detail record (CDR) including a location of a user, an object of communication, a communication pattern,
The user analysis module
From the call detail record, a user of the at least one user terminal deriving necessary goods or services,
The advertisement selection module
And selects an advertisement related to the derived product or service. 3. The method of claim 2,
The application use information includes schedule information including a visit place, time and frequency according to a schedule of a user,
The user analysis module
A user of the user terminal derives necessary goods or services from the schedule information,
The advertisement selection module
And selects an advertisement related to the derived product or service. 3. The method of claim 2,
The user analysis module
The method includes forming at least one user group based on subscriber information subscribed to a mobile communication service or an advertisement service, extracting a symbol of a user group based on application usage information received from a user terminal of a user belonging to the same user group,
The advertisement selection module
An advertisement corresponding to a symbol of a user group derived from a plurality of advertisements is selected,
The control module
And transmits the selected advertisement to each user terminal of the user group through the service communication unit so that the selected advertisement is output from each user terminal of the user group. An output unit for outputting an advertisement for the user to recognize through at least one of visual, auditory, and tactile senses;
A communication unit for communication with the service device; And
When it is detected that the application is executed, collects application usage information including information related to the executed application, transmits the collected application usage information to the service apparatus through the communication unit,
And a control unit for outputting the received advertisement through the output unit upon receiving the advertisement selected based on the preference of the user derived from the application usage information from the service apparatus through the communication unit Lt; / RTI > 9. The apparatus of claim 8, wherein the control unit
Wherein the application information collection unit collects application information including a classification, a name, a frequency of use, and a usage time of the application executed as the application usage information when the application is executed. 9. The apparatus of claim 8, wherein the control unit
Wherein the application information collection unit collects website related information including a web site address visited by the user, a time and frequency of visiting the web site as the application usage information when the web browser is activated, . 9. The apparatus of claim 8, wherein the control unit
(CDR) including a location of a user, an object of communication, and a communication pattern is collected as the application use information when it is detected that an application for communication is executed. 9. The apparatus of claim 8, wherein the control unit
Wherein when the application for schedule management is detected to be executed, schedule information including a visit place, time and frequency visited by the user is collected as the application use information. Receiving application usage information from the at least one user terminal, the application usage information including information related to an application executed in at least one user terminal;
Deriving a preference of a user of at least one user terminal based on the application usage information;
Selecting an advertisement corresponding to a symbol derived from a plurality of advertisements; And
And transmitting the selected advertisement to the at least one user terminal to be output from the at least one user terminal.
KR1020120122378A 2012-10-31 2012-10-31 A system for advertisement, an apparatus thereof and a method thereof KR20140056754A (en)

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Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
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Publications (1)

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Country Link
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