KR20140052222A - System and method for providing targeting advertisement using user cookie - Google Patents

Abstract

The present invention relates to a system and a method of providing targeting advertisement using a user cookie. Target information is recorded into the user cookie of a user terminal. A targeting advertisement is provided based on the targeting information stored in the user cookie without searching for the targeting information of the user from the targeting service unit within an expiration time (update period) of the targeting information. Only if the expiration time of target information stored in the user cookie has been elapsed, the targeting advertisement is provided after searching for the targeting information of the user from the targeting service unit. Accordingly, the load of the targeting service unit for providing the targeting information can be reduced, and the targeting advertisement can be rapidly provided to the user.

Description

[0001] SYSTEM AND METHOD FOR PROVIDING TARGETING ADVERTISEMENT USING USER COOKIE [0002]

The present invention relates to a system and a method for providing a targeted advertisement using a user cookie, and more particularly, to a system and method for providing a targeted advertisement using a user cookie when the validity period of the targeting information included in the user cookie has not passed. And the target information is provided to the targeting service device only after the validity period of the targeting information has passed and the target advertisement is provided to reduce the load of the targeting service device that provides the targeting information, The present invention relates to a system and a method for providing a targeted advertisement using a user cookie.

With the development of the communication network and the development of the terminal specification, the communication terminal has become a necessity of the modern person beyond the scope of the conventional simple communication apparatus or information providing apparatus, and has been evolving into a total entertainment apparatus. In addition, communication terminals that can use the Internet provide contents such as advertisement, finance, entertainment, news, and community in various fields.

Particularly, most of the advertisement delivery means through online are receiving through mobile terminals. It is not a form of pop-up or manually visible advertisement when a user visits a website, but rather a link between an advertisement server operated by an advertising agency or a mobile communication provider and a customer information system such as CRM (Customer Relationship Management) It identifies the target audience according to age, preference and type of advertisement, and sends the advertisement to the mobile terminal of the identified customer.

In particular, the targeting server generates targeting information for each user in advance through data analysis on the gender, age, region, and service use behavior of the user. Thereafter, the targeted advertisement service is provided in such a manner that the personality of the advertisement to be registered is classified and transmitted according to the targeting information. When the user accesses the service, the server providing the targeted advertisement receives the response by inquiring the targeting server about the targeting information for the user. The communication terminal receives the advertisement registered in association with the targeting information from the server, and exposes the advertisement inventory of the service accessed by the user.

However, in recent years, the number of target services providing targeted advertisements has increased, and the number of users connected to each target service and the number of accesses per user have increased. That is, when there are a large number of services to which targeted advertisements are transmitted, and the number of users and the frequency of access to the services are high, the number of target information inquiries to be inquired by the server managing the targeting information increases. In such a case, the traffic to be processed when the server needs to provide a large amount of targeting information increases exponentially. In addition, system performance degradation and advertisement delivery delay time of the server are increased.

In the embodiments of the present invention, after the targeting information is recorded in the user cookie of the user terminal, if the validity period is valid according to the valid period (the update period) of the targeting information, the targeting information stored in the user cookie The targeting service apparatus provides the targeting advertisement only when the validity period of the targeting information stored in the user cookie has passed and the targeting advertisement is provided to the targeting service apparatus after the user terminal 200 has viewed the user targeting information to reduce the load of the targeting service apparatus providing the targeting information And to provide a targeting advertisement providing system using the user cookie and a method thereof, which can promptly provide the targeted advertisement to the user.

According to a first aspect of the present invention, there is provided a targeting service apparatus for managing targeting information analyzed based on a user characteristic; An advertisement delivery apparatus for registering a targeted advertisement according to a classification criterion of the targeting information, and transmitting the targeted advertisement according to a transmission request of the registered targeted advertisement; A user who receives and manages a target advertisement mapped to the targeting information by managing the targeting information serving as a reference of the targeting advertisement service in the user cookie and transmitting the user cookie containing the targeting information, Terminal; And receiving a user cookie from the user terminal through a target advertisement service connection, checking presence or absence of the targeting information included in the received user cookie or expiration of the validity period, and transmitting the targeted advertisement mapped to the targeting information to the targeting service apparatus Or a service providing apparatus for requesting the advertisement advertisement request from the advertisement dispatch apparatus and receiving the requested targeted advertisement from the advertisement dispatch apparatus and providing the received targeted advertisement to the user terminal. have.

According to a second aspect of the present invention, there is provided a communication system including a user terminal, a targeting service apparatus, a communication unit for transmitting and receiving a user cookie, targeting information, and a targeted advertisement for an advertisement transmission apparatus and a targeting advertisement service of the user terminal; A service providing unit for providing a service including a targeted advertisement service to the user terminal; A targeting information checking unit for checking whether or not the targeting information included in the user cookie received through the targeting advertisement service connection from the user terminal exists or expiration of the validity period; And requesting, from the targeting service apparatus or the advertisement delivery apparatus, a targeting advertisement mapped with the targeting information according to whether the targeting information exists or expiration of the validity period, receiving the requested targeting advertisement from the advertisement dispatch apparatus, And a target advertisement providing unit for providing the target advertisement to the service providing apparatus.

According to a third aspect of the present invention, there is provided a service providing apparatus, comprising: a communication unit for transmitting and receiving a user cookie, a targeting information, and a targeted advertisement for a service providing apparatus and a targeted advertisement service; A storage unit for storing targeting information serving as a reference of a targeted advertisement service in a user cookie; A display unit for displaying the targeted advertisement in the advertisement data of the service data and the service data received from the service providing apparatus; And a controller for transmitting the stored user cookie to the service providing apparatus and accessing the targeting advertisement service and receiving a targeted advertisement mapped to the targeting information from the service providing apparatus and providing the targeted advertisement to the user through the display unit. A user terminal can be provided.

According to a fourth aspect of the present invention, there is provided a service providing method comprising: providing a service including a targeted advertisement service to a user terminal; A targeting information checking step of checking whether or not the targeting information included in the user cookie received through the targeting advertisement service connection from the user terminal exists or whether the validity period is expired; A targeting advertisement request step of requesting the targeting service device or the advertisement sending device to map a targeting advertisement mapped to the targeting information according to whether the targeting information exists or expires; And a target advertisement providing step of receiving the requested targeted advertisement from the advertisement sending device and providing the targeted advertisement to the user terminal. The target advertisement providing method in the service providing device may be provided.

According to a fifth aspect of the present invention, there is provided a method for providing a service, comprising: a targeting information storing step of storing targeting information serving as a reference of a targeting advertisement service in a user cookie; A target advertisement access step of transmitting the stored user cookie to the service providing apparatus and accessing the targeted advertisement service; A targeting advertisement receiving step of receiving a targeting advertisement mapped to the targeting information from the service providing apparatus; And a target advertisement display step of displaying the target advertisement in the advertisement data of the service data and the service data received from the service providing apparatus.

In embodiments of the present invention, when a large amount of targeted advertisement is provided to a large number of advertisement inventory or a user terminal, the targeting information for the user is managed by the user's cookie, and the validity period (update period) Is set so that the targeting service information is retrieved from the targeting service device only when there is no user targeting information in the user cookie or when the validity period has elapsed even though the user's cookie has the targeting information, thereby providing a targeted advertisement, thereby reducing the load of the targeting service device, It is possible to shorten the delivery time.

1 is a block diagram of a system for providing a targeted advertisement using a user cookie according to an embodiment of the present invention.
2 is a configuration diagram of the service providing apparatus of FIG. 1 according to an embodiment of the present invention.
3 is a configuration diagram of a user terminal in a targeted advertisement providing system using a user cookie according to an embodiment of the present invention.
4 and 5 are flowcharts illustrating a method of providing a targeted advertisement using a user cookie according to an exemplary embodiment of the present invention.
6 is a flowchart illustrating a method of providing a targeted advertisement in the service providing apparatus of FIG. 1 according to an embodiment of the present invention.
7 is a flowchart illustrating a method of providing a targeted advertisement in the user terminal of FIG. 1 according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. The configuration of the present invention and the operation and effect thereof will be clearly understood through the following detailed description. Before describing the present invention in detail, the same components are denoted by the same reference symbols as possible even if they are displayed on different drawings. In the case where it is judged that the gist of the present invention may be blurred to a known configuration, do.

Hereinafter, a user terminal according to an exemplary embodiment of the present invention will be described as a representative example of a mobile communication terminal connected to a communication network, capable of providing a service and a targeted advertisement through a web site or a mobile application provided from a service providing device, The present invention can be applied to various terminals such as all information communication devices, multimedia terminals, wired terminals, fixed type terminals and IP (Internet Protocol) terminals. The user terminal may also be a mobile phone, a portable multimedia player (PMP), a mobile Internet device (MID), a smart phone, a desktop, a tablet PC, a notebook, ) And an information communication device, which can be advantageously used in a mobile terminal having various mobile communication specifications.

1 is a block diagram of a system for providing a targeted advertisement using a user cookie according to an embodiment of the present invention.

1, the targeting advertisement providing system 100 according to the embodiment of the present invention is connected to each other through a communication network and includes a user terminal 101, a service providing apparatus 110, an advertisement sending apparatus 120, A targeting advertisement DB 121, and a targeting service device 130. [ The advertisement delivery device 120 is connected to the targeted advertisement DB 121.

Here, the communication network performs a series of data transmission / reception operations for data transmission and information exchange between the user terminal 101, the service providing apparatus 110, the advertisement sending apparatus 120 and the targeting service apparatus 130. At this time, the service providing apparatus 110 is located on the communication network, and the user terminal 101 can access the service providing apparatus 110 by connecting to the communication network. Here, the user terminal 101 can be connected in various ways according to a protocol supporting connection to a communication network. For example, the user terminal 101 can access a communication network through a fixed access method such as a digital subscriber line (DSL), a cable modem, and an Ethernet. Also, the user terminal 101 can access the communication network through a mobile access method. Also, the user terminal 101 can access a communication network through a wireless access method such as a WLAN (Wireless Local Area Network), a WiFi (Wireless Fidelity), and a WiMAX (Worldwide Interoperability for Microwave Access).

Hereinafter, each of the components of the targeting advertisement providing system 100 according to the embodiment of the present invention will be described.

The user terminal 101 manages the user's cookie by including targeting information serving as a reference of the targeted advertisement service. Then, the user terminal 101 transmits the user cookie including the targeting information to the service providing apparatus 110 to access the targeting advertisement service. Then, the user terminal 101 receives the targeted advertisement mapped to the targeting information and provides the targeted advertisement to the user.

The service providing apparatus 110 receives the user cookie from the user terminal 101 via the target advertisement service connection, and confirms whether or not the targeting information included in the received user cookie exists or expires. The service providing apparatus 110 transmits the targeting advertisement mapped to the targeting information to the targeting service apparatus 130 or the advertisement sending apparatus 120 according to the result of the confirmation as to whether or not the targeting information included in the user cookie exists or the validity period has expired And receives the requested targeted advertisement from the advertisement transmission device 130 and provides the received targeted advertisement to the user terminal 101.

The advertisement delivery device 120 registers the targeted advertisement according to the classification criteria of the targeting information. Then, the advertisement sending device 120 transmits the targeted advertisement to the service providing device 110 according to the transmission request of the registered targeted advertisement.

The targeting advertisement DB 121 stores targeted advertisements according to classification criteria of the targeting information.

The targeting service device 130 manages the targeting information analyzed based on the user characteristic.

2 is a configuration diagram of the service providing apparatus of FIG. 1 according to an embodiment of the present invention.

2, the service providing apparatus 110 of FIG. 1 includes a communication unit 210, a service providing unit 220, a targeting information checking unit 230, a targeting advertisement providing unit 240, and a targeting information managing unit 250).

The communication unit 210 transmits and receives user cookies, targeting information, and targeted advertisements for targeting services of the user terminal 101, the targeting service apparatus 130, and the advertisement sending apparatus 120 and the user terminal 101. Here, the communication unit 210 includes RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, RF receiving means for low-noise amplifying the received signal and down-converting the frequency. The communication unit 210 communicates with the user terminal 101 to transmit and receive user cookies, targeting information, and targeted advertisements for providing targeted advertisements.

The service providing unit 220 provides a service including the targeted advertisement service to the user terminal 101. The service provided by the service providing unit 220 may include an advertisement inventory area for a targeted advertisement service.

The targeting information checking unit 230 confirms whether or not the targeting information included in the user cookie received through the target advertisement service connection from the user terminal 101 exists or expires.

The targeting advertisement provider 240 requests the targeting service apparatus 130 or the advertisement delivery apparatus 120 to map a targeting advertisement that is mapped to the targeting information according to whether the targeting information exists or expiration of the validity period. In detail, when the validity period of the targeting information does not expire with the received user cookie, the targeting advertisement providing unit 240 transmits the targeting information to the advertisement transmitting apparatus 120 in a manner of being mapped with the targeting information included in the user cookie Requests to send targeted advertisements. On the other hand, if the received user cookie does not include the targeting information or the validity period has expired, the targeting advertisement provider 240 requests the targeting service apparatus 130 to send targeting information and send the targeted advertisement. Then, the targeted advertisement provider 240 receives the requested targeted advertisement from the advertisement delivery device 120 and provides the received targeted advertisement to the user terminal 101.

The targeting information management unit 250 manages the targeting information and the validity period in the user's cookie in cooperation with the user terminal 101. Specifically, when the validity period of the targeting information included in the user cookie expires, the targeting information management unit 250 receives the updated targeting information by requesting the targeting service apparatus 130 to inquire targeting information, And transmits the updated targeting information to the user terminal 101 so that the updated targeting information is included. The targeting information management unit 250 may determine the validity period of the targeting information included in the user cookie by checking the number of user terminals connecting to each service including the targeted advertisement service or the number of connections per user terminal. The targeting information management unit 250 may manage the targeting information analyzed based on at least one of the user gender, age, region, and service use behavior by including the analyzed targeting information in the user cookie of the user terminal.

Meanwhile, the service providing apparatus 110 configured as described above may be implemented as one or more servers operating in a server-based computing-based manner or in a cloud-based manner. In particular, targeted advertising provided using a cloud computing device can be provided through a cloud computing function that can be permanently stored in a cloud computing device on the Internet. Here, cloud computing utilizes Internet technology in digital terminals such as desktops, tablet computers, laptops, netbooks and smart phones to provide virtualized IT (Information Technology) resources such as hardware (server, storage, (Database, security, web server, etc.), service, data, etc. on demand.

3 is a configuration diagram of a user terminal in a targeted advertisement providing system using a user cookie according to an embodiment of the present invention.

3, the user terminal 101 includes a communication unit 310, a control unit 320, an input unit 330, a display unit 340, and a storage unit 350.

The communication unit 310 transmits and receives user cookies, targeting information, and targeted advertisements for the service providing apparatus 110 and the targeting advertisement service. Here, the communication unit 310 includes RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, RF receiving means for low-noise amplifying the received signal and down-converting the frequency. The communication unit 310 may include at least one of a wireless communication module (not shown) and a wired communication module (not shown). The wireless communication module may include a wireless network communication module, a wireless local area network (WLAN), a wireless communication module such as a Wi-Fi, a wireless fidelity or WiMAX, and a wireless personal area network (WPAN) Or the like.

The wireless communication module is configured to transmit and receive data according to a wireless communication method. When the user terminal 101 uses wireless communication, the wireless communication module performs targeting using either the wireless network communication module, the wireless LAN communication module, Data for the advertisement service can be transmitted to or received from the service providing apparatus 110. [

The wireless network communication module is for accessing a communication network through a base station and transmitting / receiving data. Upon receiving the data from the control unit 320, the wireless network communication module can access the communication network through the base station and transmit the data to the service providing apparatus 110. In addition, the wireless network communication module can access the communication network through the base station, receive data from the service apparatus 20, and provide the received data to the control unit 320. [

The wireless LAN communication module is for performing communication according to a wireless LAN (WLAN), a Wi-Fi, or a WiMAX system. Upon receiving the data from the control unit 320, the wireless LAN communication module can access the communication network through an access point (AP) and transmit the corresponding data to the service providing apparatus 110. In addition, the wireless LAN communication module may provide the received data to the control unit 320 when the wireless LAN communication module is connected to the communication network through the access point and receives data from the service providing apparatus 110. [

The wireless fan communication module is for transmitting / receiving data according to a wireless fan (WPAN) method, and performs wireless communication with a shorter distance than a wireless network communication module and a wireless LAN communication module. The wireless fan communication module can exchange data directly between terminals. That is, data can be transmitted and received directly to another terminal through the wireless fan communication module. In addition, when the wireless fan communication module is connectable to the gateway of the communication network directly or through multi-hop, the wireless fan communication module may connect to the communication network through the gateway to transmit and receive data. Such a wireless fan communication module includes short-range communication such as Bluetooth, infrared communication (IrDA), and ZigBee.

The wired communication module is for transmitting and receiving data by wire. The wired communication module can connect to the communication network through a wired line and transmit or receive data to or from the service providing apparatus 110. That is, the user terminal 101 is connected to the communication network using the wired communication module, and can transmit and receive data to and from the service providing apparatus 110.

The control unit 320 may be an operating system (OS) and a process unit for driving each configuration. For example, the control unit 320 may be a central processing unit (CPU). When the power of the user terminal 101 is turned on, the control unit 320 moves the operating system from the auxiliary storage device to the main storage device, and then performs booting to drive the operating system and performs necessary signal control do. In particular, the control unit 320 according to the exemplary embodiment of the present invention transmits the user cookie stored in the storage unit 350 to the service providing apparatus 110 to access the targeting advertisement service, and transmits the targeted advertisement mapped to the targeting information From the providing apparatus 110 and provides it to the user through the display unit 340.

Thereafter, when receiving the updated targeting information from the service providing apparatus 110, the control unit 320 updates the targeting information included in the user cookie stored in the storage unit 350 with the updated targeting information to manage the user's cookie . The control unit 320 may change the validity period of the targeting information included in the user cookie stored in the storage unit 350 when the validity period of the updated targeting information is changed.

The input unit 330 receives various information such as numbers and character information and transmits various signals to the control unit 320 in connection with setting various functions and controlling functions of the user terminal 101. The input unit 330 may include at least one of a keypad and a touchpad that generates an input signal according to a user's touch or operation. At this time, the input unit 330 may be configured in the form of one touch panel (or touch screen) together with the display unit 340 to simultaneously perform input and display functions. The input unit 330 may be any type of input device that can be developed in addition to an input device such as a keyboard, a keypad, a mouse, a joystick, and the like. Particularly, the input unit 330 according to the embodiment of the present invention receives the user input signal for the targeted advertisement displayed on the display unit 340 and delivers the user input signal to the control unit 320.

The display unit 340 displays information on a series of operation states, operation results, and the like that occur during the functioning of the user terminal 101. In addition, the display unit 340 can display menus of the user terminal 101, user data input by the user, and the like. Here, the display unit 340 may be a liquid crystal display (LCD), a thin film transistor (TFT) LCD, an organic light emitting diode (OLED), a light emitting diode (LED), an active matrix organic LED (AMOLED) display) and a three-dimensional display (three-dimensional display). When the display unit 340 is formed as a touch screen, the display unit 340 may display a part or all of the functions of the input unit 330. In this case, Can be performed. In particular, the display unit 340 according to the embodiment of the present invention displays the targeted advertisement in the advertisement inventory of the service data and the service data received from the service providing apparatus 110.

The storage unit 350 is a device for storing data, and includes a main storage device and an auxiliary storage device, and stores an application program required for the functional operation of the user terminal 101. [ The storage unit 350 may include a program area and a data area. Here, when the user terminal 101 activates each function corresponding to a request of the user, the user terminal 101 executes the corresponding application programs under the control of the control unit 320 to provide each function. In particular, the program area according to the embodiment of the present invention stores an operating system for booting the user terminal 101, a program for providing a service including a targeted advertisement service, a program for providing a targeted advertisement service, and the like. The data area is an area where a user cookie generated according to use of the user terminal 101 is stored. In particular, the data area according to the embodiment of the present invention stores the targeting information in the user cookie. In particular, the storage unit 350 stores the targeting information serving as a reference of the targeting advertisement service in the user's cookie. Here, the validity period of the targeting information can be set according to the interworking between the user terminal 101, the service providing apparatus 110, and the targeting service apparatus 130. [

4 and 5 are flowcharts illustrating a method of providing a targeted advertisement using a user cookie according to an exemplary embodiment of the present invention.

Hereinafter, a targeting advertisement providing method in the case where there is no targeting information included in the user cookie or the validity period of the targeting information has expired will be described with reference to FIG. On the other hand, a targeting advertisement providing method when the valid period of the targeting information included in the user cookie has not expired will be described with reference to FIG.

Referring to FIG. 4, the user terminal 101 communicates with the targeting service device 130 and subscribes to the targeted advertisement service (S402).

The targeting service device 130 generates and stores targeting information using the information received from the user terminal 101 (S404).

The advertisement delivery apparatus 120 analyzes the targeting information generated by the targeting service apparatus 130 and registers the targeted advertisement according to the targeting information (S406).

Meanwhile, the user terminal 101 accesses the targeting advertisement service provided by the service providing apparatus 110 and transmits the user cookie to the service providing apparatus 110 (S408).

Then, the service providing apparatus 110 analyzes the user cookie received from the user terminal 101 and confirms whether or not the targeting information included in the user cookie exists or expires (S410).

If there is no targeting information included in the user cookie or the validity period of the targeting information has expired, the service providing apparatus 110 requests the targeting service apparatus 130 to inquire targeting information (S412).

The targeting service device 130 searches the previously-registered targeting information for the requested targeting information, transmits it to the advertisement transmission device 120, and transmits it to the service providing device 110 (S414). Subsequently, the service providing apparatus 110 transmits the received targeting information to the user terminal 101 (S416).

The user terminal 101 updates the targeting information received from the service providing apparatus 110 (S418).

Meanwhile, the advertisement delivery apparatus 120 searches the targeting advertisement DB 121 for a targeted advertisement mapped with the targeting information received from the targeting service apparatus 130 (S420).

Then, the advertisement sending device 120 transmits the searched targeted advertisement to the service providing device 110 (S422).

The service providing apparatus 110 transmits the received targeted advertisement to the user terminal 101 (S424).

The user terminal 101 displays the targeted advertisement received from the service providing apparatus 110 to the user (S426). At this time, the user terminal 101 may display the targeted advertisement in the advertisement inventory of the service providing screen.

Hereinafter, referring to FIG. 5, a description will be made of a method of providing a targeted advertisement when the valid period of the targeting information included in the user cookie has not expired.

Referring to FIG. 5, the user terminal 101 communicates with the targeting service device 130 and subscribes to the targeted advertisement service (S502).

The targeting service device 130 generates and stores targeting information using information received from the user terminal 101 (S504).

The advertisement delivery apparatus 120 analyzes the targeting information generated by the targeting service apparatus 130 and registers the targeted advertisement according to the targeting information (S506).

Meanwhile, the user terminal 101 accesses the targeting advertisement service provided by the service providing apparatus 110 and transmits the user cookie to the service providing apparatus 110 (S508).

Then, the service providing apparatus 110 analyzes the user cookie received from the user terminal 101 and confirms whether the user information included in the user cookie exists or expires (S510).

If the validity period of the targeting information included in the user cookie has not expired (S410), the service providing apparatus 110 transmits the targeting information to the advertisement transmission apparatus 120 to transmit the targeting advertisement to the advertisement transmission apparatus 120) (S512).

Meanwhile, the advertisement delivery apparatus 120 searches the targeting advertisement DB 121 for a targeted advertisement mapped with the targeting information received from the targeting service apparatus 130 (S514).

Then, the advertisement sending device 120 transmits the searched targeted advertisement to the service providing device 110 (S516).

The service providing apparatus 110 transmits the received targeted advertisement to the user terminal 101 (S518).

The user terminal 101 displays the targeted advertisement received from the service providing apparatus 110 to the user (S520). At this time, the user terminal 101 may display the targeted advertisement in the advertisement inventory of the service providing screen.

6 is a flowchart illustrating a method of providing a targeted advertisement in the service providing apparatus of FIG. 1 according to an embodiment of the present invention.

The service providing apparatus 110 receives a request for a target advertisement service connection from the user terminal 101 (S602).

Then, the service providing apparatus 110 receives the user cookie including the targeting information from the user terminal 101 (S604).

Then, the service providing apparatus 110 confirms whether the initial access to the targeting advertisement service or the validity period of the targeting information has expired (S606).

If it is determined in step S606 that the initial access to the targeted advertisement service or the validity period of the targeting information has expired, the service providing apparatus 110 requests the targeting service apparatus 130 to inquire targeting information (S608).

The service providing apparatus 110 receives the requested targeting information from the targeting service apparatus 130 (S610).

Then, the service providing apparatus 110 transmits the received targeting information to the user terminal 101 (S612).

On the other hand, if the validity period of the targeting information is not expired, the service providing apparatus 110 transmits the targeting information to the advertisement transmission apparatus 120 to request the target advertisement transmission (S614).

Thereafter, the service providing apparatus 110 receives the targeting advertisement mapped with the targeting information from the advertisement sending apparatus 120 (S616).

Then, the service providing apparatus 110 provides the targeted advertisement to the user terminal 101 (S618).

7 is a flowchart illustrating a method of providing a targeted advertisement in the user terminal of FIG. 1 according to an embodiment of the present invention.

The user terminal 101 subscribes the targeting advertisement service to the targeting service device 130 (S702).

If the user terminal 101 receives the service including the targeting advertisement service from the service providing apparatus 110, the user terminal 101 determines whether the user's cookie contains the targeting information (S704).

If there is targeting information in the user cookie, that is, if the targeting advertisement service is not the initial connection but has previously used the targeting advertisement service, the user terminal 101 performs targeting with the user cookie including the targeting information (S704) And requests the advertisement service connection (S706).

Then, the user terminal 101 receives the targeting advertisement mapped with the targeting information from the service providing apparatus 110 (S708).

Then, the user terminal 101 displays the targeted advertisement received from the service providing apparatus 110 (S710).

If it is determined in step S704 that there is no targeting information in the user cookie, that is, when the user terminal 101 is initially connected to the targeted advertisement service, the user terminal 101 transmits a target advertisement service connection (S712).

Then, the user terminal 101 receives the targeting information from the service providing apparatus 110 (S714).

Subsequently, the user terminal 101 updates the targeting information received from the service providing apparatus 110 (S716).

Meanwhile, the above-described method of providing a targeted advertisement using a user cookie may be implemented in a form of software readable by various computer means and recorded in a computer-readable recording medium. Here, the recording medium may include program commands, data files, data structures, and the like, alone or in combination. Program instructions to be recorded on a recording medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software. For example, the recording medium may be an optical recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, a compact disk read only memory (CD-ROM), a digital video disk (DVD) Includes a hardware device that is specially configured to store and execute program instructions such as a magneto-optical medium such as a floppy disk and a ROM, a random access memory (RAM), a flash memory, do. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like. Such a hardware device may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

In this case, the program recorded on the computer-readable recording medium may include a targeting information registration process of registering the targeting information analyzed by the targeting service apparatus based on the user characteristic, a step of registering the targeting advertisement by the classification reference of the targeting information A targeting service access process in which a user terminal accesses a targeting advertisement service by transmitting a user cookie containing the targeting information, a process of determining whether the targeting information included in the user cookie exists or expiration of the validity period A target advertisement requesting step of requesting the targeting service apparatus or the advertisement sending apparatus to receive a targeting advertisement mapped with the targeting information, Transmission process, A target advertisement receiving step of receiving the requested targeted advertisement from the advertisement dispatching apparatus and providing the targeted advertisement to the user terminal; a step of receiving a targeted advertisement mapped to the targeting information and displaying the targeted advertisement, Can be carried out including the process.

The functional operations and implementations described in the present specification may be embodied in digital electronic circuitry, computer software, firmware, or hardware, or a combination of any of the foregoing. The implementations described in the present disclosure may be implemented as one or more computer program products, that is, one or more modules associated with computer program instructions encoded on a program storage medium of the type for control of, or for execution by, Lt; / RTI >

While the drawings of the present invention depict operational processes, it should be understood that such operations should be performed in the order shown, in order to obtain the desired results, or that all illustrated operations should be performed. In certain cases, multitasking and parallel processing may be advantageous.

Further, specific embodiments have been described in the specification of the present invention. Embodiments are within the scope of the following claims. For example, the operations described in the claims may be performed in a different order, still achieving desirable results.

The foregoing description is merely illustrative of the present invention, and various modifications may be made by those skilled in the art without departing from the spirit of the present invention. Accordingly, the embodiments disclosed in the specification of the present invention are not intended to limit the present invention. The scope of the present invention should be construed according to the following claims, and all the techniques within the scope of equivalents should be construed as being included in the scope of the present invention.

According to the present invention, after recording the targeting information in the user cookie, if the validity period is valid according to the validity period (update period) of the targeting information, the target service information is not displayed on the targeting service device but the targeted advertisement is provided on the basis of the targeting information stored in the user cookie And only when the validity period of the targeting information stored in the user cookie has passed, the target service information is displayed to the targeting service device and then the targeted advertisement is provided, thereby reducing the load of the targeting service device providing the targeting information, To the user. In this respect, it is not only the use of the related technology but also the possibility of commercialization or operation of the applied device, as it exceeds the limit of the existing technology.

100: Targeted advertisement providing system 101: User terminal
110: Service providing apparatus 120: Advertisement dispatch apparatus
121: Targeting advertisement DB 130: Targeting service device
210: communication unit 220:
230: Targeting information verifying unit 240: Targeting advertisement providing unit
250: Targeting information management unit

Claims (20)

A targeting service device for managing targeting information analyzed based on user characteristics;
An advertisement delivery apparatus for registering a targeted advertisement according to a classification criterion of the targeting information, and transmitting the targeted advertisement according to a transmission request of the registered targeted advertisement;
A user who receives and manages a target advertisement mapped to the targeting information by managing the targeting information serving as a reference of the targeting advertisement service in the user cookie and transmitting the user cookie containing the targeting information, Terminal; And
Receiving a user cookie from the user terminal through a target advertisement service connection, checking whether or not the targeting information included in the received user cookie exists or expiration date, and transmitting the targeting advertisement mapped to the targeting information to the targeting service device A service providing apparatus for requesting the advertisement sending apparatus from the advertisement sending apparatus and providing the requested targeted advertisement to the user terminal,
The method of claim 1, further comprising: A communication unit for sending and receiving user cookies, targeting information, and targeted advertisements for a user terminal, a targeting service apparatus, an advertisement sending apparatus, and a targeting advertisement service of the user terminal;
A service providing unit for providing a service including a targeted advertisement service to the user terminal;
A targeting information checking unit for checking whether or not the targeting information included in the user cookie received through the targeting advertisement service connection from the user terminal exists or expiration of the validity period; And
Requesting the targeting service apparatus or the advertisement sending apparatus to be mapped with the targeting information according to the presence or absence of the targeting information or expiration of the validity period, receiving the requested targeted advertisement from the advertisement sending apparatus, Offering Targeted Ads Offered
The service providing apparatus comprising: 3. The method of claim 2,
And a targeting information manager for managing the targeting information and the valid period of the user cookie in cooperation with the user terminal,
Wherein the service providing apparatus further comprises: The method of claim 3,
The targeting information management unit,
Wherein when the validity period of the targeting information included in the user cookie expires, the target service apparatus requests the targeting service apparatus to inquire targeting information, receives the updated targeting information, and transmits the updated targeting information to the user terminal And transmits the updated targeting information. The method of claim 3,
The targeting information management unit,
Wherein the validity period of the targeting information included in the user cookie is determined by checking the number of user terminals connecting to each service including the targeting advertisement service or the number of connections per user terminal. The method of claim 3,
The targeting information management unit,
Wherein the management information includes at least one of user gender, age, region, and service use behavior, and includes the analyzed user targeting information in a user cookie of the user terminal. 3. The method of claim 2,
The targeting advertisement providing unit,
And requesting the targeting service apparatus to inquire targeting information and sending a targeted advertisement when the received user cookie does not include the targeting information or when the validity period has expired, and receives the requested targeted advertisement from the advertisement dispatching apparatus Service provider. 3. The method of claim 2,
The targeting advertisement providing unit,
Requesting transmission of a targeted advertisement mapped to the targeting information included in the user cookie to the advertisement dispatching apparatus when the validity period of the targeting information has not expired to the received user cookie, To the service providing apparatus. A communication unit for sending and receiving user cookies, targeting information, and targeted advertisements for the service providing apparatus and the targeting advertisement service;
A storage unit for storing targeting information serving as a reference of a targeted advertisement service in a user cookie;
A display unit for displaying the targeted advertisement in the advertisement data of the service data and the service data received from the service providing apparatus; And
A control unit that transmits the stored user cookie to the service providing apparatus and accesses the targeting advertisement service, receives a targeted advertisement mapped to the targeting information from the service providing apparatus, and provides the targeted advertisement to the user through the display unit
And a user terminal. 10. The method of claim 9,
An input unit for receiving a user input signal for the displayed targeted advertisement and delivering the user input signal to the control unit;
Lt; RTI ID = 0.0 > 1, < / RTI > 10. The method of claim 9,
Wherein,
And updates the targeting information included in the user cookie stored in the storage unit with the updated targeting information to manage the user cookie when receiving the updated targeting information from the service providing apparatus. 10. The method of claim 9,
Wherein,
Wherein the validity period of the targeting information included in the user cookie stored in the storage unit is changed when the validity period of the updated targeting information is changed. A service providing step of providing a service including a targeted advertisement service to a user terminal;
A targeting information checking step of checking whether or not the targeting information included in the user cookie received through the targeting advertisement service connection from the user terminal exists or whether the validity period is expired;
A targeting advertisement request step of requesting the targeting service device or the advertisement sending device to map a targeting advertisement mapped to the targeting information according to whether the targeting information exists or expires; And
Receiving the requested targeted advertisement from the advertisement delivery device and providing the targeted advertisement to the user terminal
The method of claim 1, further comprising: 14. The method of claim 13,
A targeting information receiving step of requesting the targeting service device to inquire targeting information when the validity period of the targeting information included in the user cookie has expired to receive updated targeting information; And
Updating the targeting information to transmit the updated targeting information to the user terminal so that the user cookie includes the updated targeting information
The method of claim 1, further comprising: 14. The method of claim 13,
Setting a validity period of the targeting information included in the user cookie by checking the number of accessing user terminals or accessing counts per user terminal for each service including the targeted advertisement service,
The method of claim 1, further comprising: 14. The method of claim 13,
Wherein the targeting advertisement request step comprises:
And requesting the targeting service apparatus to inquire targeting information and sending a targeted advertisement when the received user cookie does not include the targeting information or when the validity period has expired, and receives the requested targeted advertisement from the advertisement dispatching apparatus A method for providing a targeted advertisement in a service providing apparatus. 14. The method of claim 13,
Wherein the targeting advertisement request step comprises:
Requesting transmission of a targeted advertisement mapped to the targeting information included in the user cookie to the advertisement dispatching apparatus when the validity period of the targeting information has not expired to the received user cookie, To the service providing apparatus. A targeting information storage step of storing targeting information as a criterion of a targeting advertisement service in a user cookie;
A target advertisement access step of transmitting the stored user cookie to the service providing apparatus and accessing the targeted advertisement service;
A targeting advertisement receiving step of receiving a targeting advertisement mapped to the targeting information from the service providing apparatus; And
A target advertisement display step of displaying the target advertisement in the advertisement data of the service data and the service data received from the service providing apparatus
The method of claim 10, 19. The method of claim 18,
Updating the targeting information included in the user cookie stored in the storage unit with the updated targeting information when the updated targeting information is received from the service providing apparatus,
The method of claim 1, further comprising: 20. The method of claim 19,
Wherein the updating of the targeting information comprises:
Wherein the validity period of the targeting information included in the stored user cookie is changed when the validity period of the updated targeting information is changed.

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