KR20140052171A

KR20140052171A - Advertising cost calculating system using designation callnumber

Info

Publication number: KR20140052171A
Application number: KR1020120117187A
Authority: KR
Inventors: 전순명
Original assignee: 전순명
Priority date: 2012-10-22
Filing date: 2012-10-22
Publication date: 2014-05-07

Abstract

According to an aspect of the present invention, an advertisement medium (110) in which advertisement contents for one or more merchant stores and a designated telephone number (T) assigned for each merchant store are displayed together; And are placed in the merchant store by matching with each merchant shop and are connected to the consumer terminal 120 through a communication network according to a calling signal of the consumer terminal 120 according to the input of the designated telephone number T, A merchant terminal 130 for extracting origination information from the origination signal of the consumer terminal 120; The customer information for a plurality of consumers is stored in advance and the customer information of the consumer corresponding to the calling information is read in response to the extracted calling information transmitted through signal connection with the merchant terminal 130, A POS terminal 140 for inputting sales information corresponding to the read consumer information; And the POS terminal 140 to collect sales information according to consumer information, collect sales information by each consumer information, measure sales information for each merchant using the collected sales information for each consumer information, And a POS server (150) for calculating advertising cost billing data differentiated according to the sales cost of sales through the designated telephone number (T) for each merchant based on the advertisement cost calculation system.

Description

[0001] The present invention relates to a system and method for calculating an advertisement cost according to an advertising effect using a designated telephone number,

The present invention relates to a system for calculating an advertisement cost according to an advertisement effect using a designated telephone number. More particularly, the present invention relates to an advertisement cost calculation system for distributing advertisements And a system for calculating an advertisement cost according to an advertisement effect using a designated phone number that can charge an advertisement cost differentiated according to a merchant's store according to an amount of a sales cost and an advertisement amount.

In general, small - scale and small - scale operators rely on advertising on the fly rather than mass media such as TV, newspaper, and radio due to the burden of advertising costs. However, in the case of such a flyer advertisement, there is a problem that the value of the collection is low, so that it is easily discarded and the advertising effect is only one time.

Recently, in order to solve such a problem, an advertising method of collecting leaflets of affiliated merchants engaged in advertising business and producing brochures in the form of brochures, distributing the produced brochures to consumers, and advertising the respective merchants is used.

According to the advertisement method of the brochure advertisement, the merchant is given 1 to 2 pages of the amount of the advertisement according to the advertisement cost paid to the advertisement provider, and each merchant has a necessary number of the merchant's phone number .

However, in the case of the conventional booklet advertisement method, it was possible to estimate the advertisement effect through distribution of the booklet roughly through the difference in sales between the time when the booklet advertisement was not executed and the time when the advertisement was executed, There is a problem in that it is impossible to execute reasonable advertising costs to both the franchisee and the advertisement business as the advertisement costs for all the franchisees are uniformly charged and set equal in the same manner.

Korean Patent Publication No. 2010-0028758 (Mar. 15, 2010), booklet and booklet making method

SUMMARY OF THE INVENTION The present invention has been made to solve the above problems, and an object of the present invention is to provide a method and system for distributing sales expenses and sales expenses, which are distributed to consumers in the form of brochures, And to provide a system for calculating an advertisement cost according to an advertisement effect using a designated phone number that can charge an advertisement cost differentiated according to an amount of an advertisement according to an affiliated store.

According to another aspect of the present invention, there is provided a method for receiving a calling signal of a consumer terminal (120) according to an input of a designated telephone number (T) through a communication network, And transmits the data to the consumer terminal 120 and the merchant terminal 130 so as to realize a voice communication between the consumer terminal 120 and the merchant terminal 130 and extracts and records the recorded data on the voice call. And a server (160).

According to another aspect of the present invention, any one of the merchant terminal 130, the POS server 150, or the recording server 160 may transmit the designated telephone number T to the consumer terminal 120 The POS server 150 counts the number of calls in which a voice call is implemented between the consumer terminal 120 and the merchant terminal 130 according to a signal and the POS server 150 collects the number of calls counted for each merchant, And calculating advertisement cost data for each of the affiliated stores by calculating the advertising cost data.

As described above, according to the present invention,

First, the sales cost and the advertisement amount of the sales are automatically measured through the advertising medium distributed to the consumers in the form of brochures, flyers, or applications, and the designated telephone number (T) assigned to each merchant is displayed. It is possible to charge the advertisement cost that is different for each merchant, so that a reasonable advertisement cost can be implemented.

Second, the originating information is extracted from the originating signal of the consumer terminal according to the input of the designated telephone number assigned to each merchant, and a POS system (Point Of Sales System) such as a POS terminal and a POS server operated by each merchant, The sales cost of sales through the designated telephone number is measured for each consumer or each merchant using the sales information data corresponding to the extracted outgoing information in association with the sales information so that the sales cost is more accurately and reliably measured can do.

Third, the number of calls in which a voice call is implemented between the consumer terminal and the merchant terminal is counted according to the originating signal of the consumer terminal, and the difference is reflected in the calculation of the advertisement cost according to the number of calls collected by each merchant. Through the advertising medium, the advertising content of each merchant can estimate the amount of advertisement appealed to the consumers.

Fourth, by using the recording data of the voice call between the consumer terminal and the merchant terminal extracted by the recording server, the sales cost and the advertisement amount of the sales through the designated telephone number are correlated with the POS system, Therefore, even if sales information is not inputted by the merchant, the merchant does not input the sales information through the designated telephone number to the POS terminal by mistake, avoids the POS terminal by intentionally lowering the advertisement cost, The cost of sales and the amount of advertising can be measured, which makes it possible to more reliably calculate the cost of sales versus advertising effectiveness.

In particular, the recording server compares the calling information of the consumer extracted through the merchant terminal with the sales information of each consumer input through the POS terminal, and selectively stores only the voice calls according to the calling information that does not lead to actual sales It is possible to reduce the storage capacity and data communication amount of the recorded data and minimize the time required to secondaryly measure the sales cost and the advertisement amount through the recorded data.

Fifth, in order to issue a receipt according to an order to a customer, the order information and sales information should be input to the POS server through the POS terminal and output. In addition, according to the number of orders and the ordering cost, Therefore, it is possible to prevent the case in which the sales information is not input by deliberately avoiding the POS system and execute sales so that the advertising cost is lowered.

1 is a block diagram illustrating a configuration and a signal flow of an advertisement cost calculation system according to an advertisement effect using a designated telephone number according to a preferred embodiment of the present invention.
2 to 4 are reference views showing various embodiments of a designated telephone number according to a preferred embodiment of the present invention.

The objects, features and advantages of the present invention will become more apparent from the following detailed description. Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings.

Before describing the embodiments of the present invention, some terms will be described below. The 'consumer' referred to below is a person who orders and purchases services such as goods and services by calling a merchant through a designated telephone number (T) displayed on the advertisement medium 110 according to the invention, ) Refers to a communication terminal capable of making a voice call, including a mobile phone including a smart phone, and a general telephone, which the consumer uses to order and purchase a service.

Also, the 'merchant shop' is a company that has the advertisement contents and the designated telephone number (T) displayed on the advertisement medium 110 in agreement with the advertisement business entity, the affiliate merchant is the owner or manager of the merchant shop, A consumer terminal 120 and a communication terminal in which a voice call is implemented through a communication network so that the consumer and the owner can communicate with each other through voice communication.

In addition, the advertising company agrees with the franchisee, gives the advertisement contents of each franchisee and a designated telephone number (T) assigned to each franchisee, and displays the advertisement contents and the designated telephone number (T) It means a vendor who acts as an agent for merchants.

The advertisement cost calculation system according to the advertisement effect using the designated telephone number according to the preferred embodiment of the present invention (hereinafter, referred to as an 'advertisement cost calculation system') includes the booklet 111, the front end 112, ), And the like, and is automatically distributed to consumers, and the sales cost and the advertisement amount of the sales are automatically measured through the advertisement medium 110 in which the designated telephone number (T) for each merchant is displayed. Then, The POS terminal 140, the POS terminal 140, the POS server 140, and the POS server 140, as shown in FIGS. 1 to 4, (150), and a recording server (160).

First, the advertisement medium 110 displays advertisement contents for each merchant so that each of the consumers can view the contents of the advertisement for each merchant and call the corresponding merchant through a designated telephone number (T) As shown in FIG. 2 to FIG. 4, the advertisement medium is divided into a booklet 111, an individual advertisement for each merchant, (The booklet 111, the booklet 111, the booklet 111, the booklet 111, the booklet 111, the booklet 111, Front end 112) and on-line (application 113).

Herein, the advertisement medium 110 displays a specific designated telephone number T assigned to each merchant by the advertisement provider along with advertisement contents for each merchant, and the consumer designates the corresponding merchant through the consumer terminal 120 When a telephone connection is attempted by pressing the telephone number T, a calling signal is transmitted to the merchant terminal 130 disposed at the corresponding merchant through the communication network, so that a voice call can be made between the consumer and the merchant.

In the case where the advertisement medium 110 is the booklet 111 or the front end 112, as shown in FIG. 2, the application 113 is connected to a web page that can install the application 113 on the advertisement page provided to the merchant It is preferable that the QR code 111a is displayed. Therefore, the consumer who has distributed the booklet 111 and the front end 112 recognizes the QR code 111a by using a communication terminal equipped with a program and a program capable of decoding the QR code such as a smart phone, It is possible to easily distribute the advertisement medium 110 in the form of the application 113 in which the contents of advertisement of the merchants and the designated telephone number T are provided in the form of a web page (mobile page).

The merchant terminal 130 is arranged in each merchant store by matching with each merchant store and stores the designated telephone number T in the consumer terminal The communication terminal is connected to the consumer terminal 120 through a communication network according to a calling signal of the consumer terminal 120 to implement mutual voice communication and extracts calling information from a calling signal of the consumer terminal 120. Typically, A telephone (VoIP) may be the target.

Here, the calling information is data that can be extracted from a calling signal received from the consumer terminal 120 to distinguish each consumer. When the consumer terminal 120 is a general phone, In case of an Internet telephone, it may be IP address data assigned to each Internet telephone, and may include an origination time and a call date and time when necessary.

In addition, a voice call is implemented between the consumer terminal 120 and the merchant terminal 130, and a recording server 160 is disposed between the consumer terminal 120 and the merchant terminal 130 as shown in FIG. 1 The recording server 160 receives an originating signal of the consumer terminal 120 according to an input of the designated telephone number T through a communication network and receives a designated telephone number T input through the consumer terminal 120, The consumer terminal 120 and the merchant terminal 130 are connected to each other so that a voice call can be realized between the consumer terminal 120 and the merchant terminal 130, A communication network may be constructed so that mutual voice communication is realized.

The POS terminal 140 is installed for each merchant in order to establish a POS system (Point Of Sales System) for interfacing with the POS server 150 and ordering services, processing fees, managing goods, and counting sales of each merchant The POS terminal 140 is disposed in the merchant store, stores consumer information for a plurality of consumers, and is connected to the merchant terminal 130 through signal lines such as wired and wireless, Receives the calling information extracted through the terminal 130, reads out the consumer information of the consumer corresponding to the calling information, displays it on a separate screen window, and inputs the sales information corresponding to the read consumer information .

Herein, the consumer information is basic information for each consumer matched according to origination signals of the respective consumer terminals 120, and the items stored according to goods and services serviced by the respective merchant stores can be changed. For example, in the case of a franchisee who operates a food delivery service, the consumer information includes information necessary for the delivery of the food, such as the telephone number of the consumer, address (destination), current food delivery status, .

In addition, the sales information may include sales information of a sales order according to an order of a customer, which is confirmed by a vicarious owner using a merchant terminal 130 to communicate with a consumer, as information input through data input means of the POS terminal 140, (Sales amount, number of sales) in which the order status requested by the customer and the service cost for the order are paid and the sales are generated, and the sales information is paid through the designated telephone number (T) The cost can be calculated.

As described above, the POS terminal 140 is automatically displayed on the screen window with the consumer information about the consumer calling the consumer terminal 120 using the calling information transmitted from the merchant terminal 130, It is possible not to require basic information such as address, telephone number, and the like for the service execution again, thereby simplifying service ordering time and procedures and providing high-quality services to consumers.

The POS server 150 can charge an advertisement fee to a merchant in accordance with the sales cost and the sales amount of sales through the designated telephone number T displayed on the advertisement medium 110 according to the preferred embodiment of the present invention The billing data is calculated by collecting and storing the sales information for each consumer information by being connected to the POS terminal 140 of each merchant through a communication network and measuring the sales information for each merchant using the collected sales information for each consumer information And calculates advertising cost billing data that is different according to the sales cost of sales through the designated telephone number T for each merchant based on the measured sales information for each merchant.

Here, the POS server 150 stores a program for calculating advertisement charge billing data reflecting the sales cost and the number of sales generated through the advertisement medium 110 according to the contractual agreement between the advertiser and the merchant , And the advertisement charge data of the corresponding merchant is automatically calculated according to the input of the sales information for each merchant shop.

For example, a negotiation item for contracting to charge an advertising fee of 200,000 won for advertising contents and a designated telephone number (T) on the advertisement medium 110 and 5% of the sales cost through the advertisement medium 110 is contracted , The POS server 150 receives the 'calculation period membership fee (200,000) + (sales cost (100,000)') when the sales cost generated by the advertisement medium (110) ) × 0.05) ', it is possible to calculate advertisement charge billing data of 205,000 won in the calculation period.

On the other hand, if the sales cost incurred by the advertisement medium 110 during the estimation period is 500,000 won, the advertisement cost billing data of 225,000 won in the calculation period can be calculated by applying the calculation method described above.

One of the merchant terminal 130, the POS server 150 and the recording server 160 may be connected to the consumer terminal 120 in accordance with a calling signal of the consumer terminal 120 according to the input of the designated telephone number. Counts the number of calls in which the voice call is implemented between the merchant terminals 130 and transmits the counted number of calls per merchant store to the POS server 150 via the communication network. The order status and the service cost for the order are paid, the number of sales generated sales is counted for each merchant, and the counted sales information for each merchant can be transmitted to the POS server 150 via the communication network.

The POS server 150 collects the number of calls counted by each merchant and the number of sales to reflect the number of calls and the number of sales in the calculation of the advertising cost data, The billing data for advertisement cost differentiated according to the number of calls and the number of sales can be calculated.

The recording server 160 according to the preferred embodiment of the present invention connects a voice call between the consumer terminal 120 and the merchant terminal 130 and records a conversation between the consumer and the merchant included in the voice call And extract and store the data.

Through the recording data of the voice call between the consumer terminal 120 and the merchant terminal 130 extracted by the recording server 160, the advertisement provider can listen to the contents of the conversation, It is possible to secondarily measure the sales information resulting from actual sales, that is, the sales cost and the advertisement amount of the sales, so that the salesperson can not accidentally input the sales information through the advertisement medium 110 into the POS system The sales cost and the advertisement amount can be measured even when the sales information is not inputted by avoiding the POS system by deliberately avoiding the advertisement cost so that the advertisement cost can be lowered. As a result, the sales cost can be calculated more reliably than the advertisement effect will be.

In addition, the recording server 160 may store the calling time, the calling date and time included in the calling information extracted by the merchant terminal 130, and the input time of the sales information by the customer input through the POS terminal 140 It is preferable that only the voice call according to the calling information not leading to the actual sales is stored selectively. Therefore, the voice call according to the calling information resulting from the actual sales is not unnecessarily recorded, so the storage capacity and the data communication amount of the recorded data can be reduced and the sales cost and the advertisement amount can be secondarily measured Can be minimized.

On the other hand, the POS server 150 receives the sales information for each customer including the sales information for each merchant from the POS server 150, and based on the received sales information for each customer, And the mileage is calculated according to the measured data. It is preferable that a receipt is issued to the customer via the POS terminal 140 through the merchant.

Accordingly, in order to issue the receipt according to the order, the order information and the sales information should be inputted to the POS server 150 through the POS terminal 140 and output. In order to issue the receipt issued according to the sales amount of the customer and the sales cost, Mileage benefit such as cash and gift items is given to each customer through the salesperson so that the salesperson avoids the POS system intentionally so as to lower the advertising cost so that the salesperson can prevent the case where the sales information is not inputted.

Meanwhile, if the merchant terminal 130 receives a plurality of received telephone numbers including the designated telephone number T, the recording server 170 receives a call signal corresponding to a plurality of received telephone numbers One of the merchant terminal 130, the recording server 170, and the POS terminal 140 transmits / receives data to / from the merchant terminal 130 so that voice communication with the merchant terminal 130 is realized. The merchant terminal 130 or the POS terminal 140 extracts the telephone number information inputted by the consumer and the consumer terminal 130 or the POS terminal 140 receives the input telephone number information, Only the sales information by the terminal 120 is filtered and only the sales information is delivered to the POS server 150.

For example, when the designated telephone number T and the internet telephone number I operated by the corresponding merchant are assigned to one merchant terminal 130, (T), the POS terminal 150 not only connects the voice call with the merchant terminal 130 but also maintains the sales information by the consumer terminal 120 and transmits the sales information to the POS server 150. [ If the telephone number entered by the consumer through the origination signal of the consumer terminal 120 is confirmed to be the Internet telephone number I, the voice call is connected to the merchant terminal 130, The sales information by the consumer terminal 120 is not held.

According to the configuration and function of the advertisement cost calculation system according to the preferred embodiment of the present invention as described above, it is possible to distribute to the consumers in the form of the booklet 111, the front end 112 or the application 113, The sales cost and the advertisement amount (sales number, number of calls) in which the sales are generated are automatically measured through the advertisement medium 110 in which the assigned designated telephone number T is displayed, and the advertisement cost differentiated to the merchant is charged according to the measured result So that a reasonable advertising cost can be implemented.

The POS terminal 140 and the POS server 140, which are operated through sales counting at each merchant store, extract the calling information from the calling signal of the consumer terminal 120 according to the input of the designated telephone number T assigned to each merchant shop, 150 and the like, it is possible to measure the sales cost of sales through the advertisement medium 110 by each consumer or each merchant using the sales information data corresponding to the extracted outgoing information, The number of calls in which a voice call is implemented between the consumer terminal 120 and the merchant terminal 130 is counted according to the originating signal of the consumer terminal 120, By reflecting the difference in advertising cost calculation according to the number of calls per merchant store. Through the advertisement medium 110, the advertisement contents of each merchant can estimate the amount of the advertisement appealed to the consumers.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the inventions. It will be apparent to those of ordinary skill in the art.

110 ... designated telephone number 111 ... booklet
112 ... Shear 113 ... Application
120 ... Consumer terminal 130 ... Merchant terminal
140 ... POS terminal 150 ... POS server
160 ... Recording Server

Claims

An advertising medium (110) displaying advertising contents for one or more merchant stores and a designated telephone number (T) assigned to each merchant store;
And are placed in the merchant store by matching with each merchant shop and are connected to the consumer terminal 120 through a communication network according to a calling signal of the consumer terminal 120 according to the input of the designated telephone number T, A merchant terminal 130 for extracting origination information from the origination signal of the consumer terminal 120;
The customer information for a plurality of consumers is stored in advance and the customer information of the consumer corresponding to the calling information is read in response to the extracted calling information transmitted through signal connection with the merchant terminal 130, A POS terminal 140 for inputting sales information corresponding to the read consumer information; And
The POS terminal 140 is connected to the POS terminal 140 via the communication network to receive and collect the sales information for each consumer information, measure the sales information for each merchant using the collected sales information for each consumer information, And a POS server (150) for calculating advertising cost billing data differentiated according to the sales cost of sales through the designated telephone number (T) for each merchant as a basis.

The method according to claim 1,
The customer terminal 120 receives the calling signal of the consumer terminal 120 according to the input of the designated telephone number T and receives the calling telephone number T of the merchant terminal corresponding to the designated telephone number T input through the consumer terminal 120 And a recording server 160 for transmitting and receiving data so as to implement a voice communication between the consumer terminal 120 and the merchant terminal 130 by interconnecting the voice terminal 130 and the voice terminal 130 and extracting and recording voice recording data for the voice call The advertising cost calculation system comprising:

3. The method of claim 2,
Any one of the merchant terminal 130, the POS server 150 and the recording server 160 may transmit the designated telephone number T to the consumer terminal 120 in response to an originating signal of the consumer terminal 120, Counts the number of conversations in which a voice call is implemented between the merchant terminal 130 and the merchant terminal 130,
Wherein the POS server (150) collects the number of calls counted for each merchant, and calculates advertisement cost data for each merchant in accordance with the number of calls.