KR20140015659A - Compensation payment system for fake item on e-commerce and method thereof - Google Patents

Compensation payment system for fake item on e-commerce and method thereof Download PDF

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Publication number
KR20140015659A
KR20140015659A KR1020120068661A KR20120068661A KR20140015659A KR 20140015659 A KR20140015659 A KR 20140015659A KR 1020120068661 A KR1020120068661 A KR 1020120068661A KR 20120068661 A KR20120068661 A KR 20120068661A KR 20140015659 A KR20140015659 A KR 20140015659A
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South Korea
Prior art keywords
product
false
compensation
commerce
report
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KR1020120068661A
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Korean (ko)
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김민석
김민영
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김민석
김민영
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Priority to KR1020120068661A priority Critical patent/KR20140015659A/en
Publication of KR20140015659A publication Critical patent/KR20140015659A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0225—Avoiding frauds
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0609—Buyer or seller confidence or verification
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G06Q50/26—Government or public services

Abstract

The present invention relates to a system and a method for paying compensation for fake goods on electronic commerce and more in detail, to a system and a method for, in the case that a consumer attempts to see a goods advertisement and to purchase the goods on an online network, if the goods advertisement or the goods on the advertisement is a fake, enabling the consumer to receive compensation from a shopping mall company regardless of purchasing the goods. A system for paying compensation for fake goods according to the present invention comprises: an electronic commerce management server for operating an electronic commerce site and if receiving a report on a fake advertisement or fake goods, depositing fake advertisement compensation or fake goods compensation from a goods certification compensation account of a bank server to an account of the consumer who reports the fake advertisement or the fake goods; a plurality of seller terminals for advertising/selling goods on the site operated by the electronic commerce management server, making a contract agreement on goods certification compensation responsibility with the electronic commerce management server, and depositing the goods certification compensation in the bank server; and a plurality of consumer terminals for accessing the site operated by the electronic commerce management server, purchasing goods, and if recognizing the fake advertisement or the fake goods at that time, transmitting the report to the electronic commerce management server. [Reference numerals] (100) Electronic commerce management server; (20a,20b,20n) Seller terminals; (30a,30b,30n) Customer terminals; (40) Bank server; (50) Network

Description

Compensation Payment System and Method for False Goods in Electronic Commerce {COMPENSATION PAYMENT SYSTEM FOR FAKE ITEM ON E-COMMERCE AND METHOD THEREOF}

The present invention relates to a reward payment system and method for false merchandise in an e-commerce. The present invention relates to a system and a method for receiving compensation from a shopping mall company.

In general, a product purchase method through online electronic commerce is a structure in which a consumer does not identify the actual product, and a transaction occurs only with the product information of the seller.

This product sales structure is the biggest problem of online trading, and because of this structure, deliberate and malicious product advertisements and false products overflowing to attract or attract customers increase the distrust of product advertisements and the risk of product transactions. Not only is it disturbing, it has evolved into a post-conflict, which has serious adverse effects on both the bona fide seller and the consumer.

In particular, in the case of real estate sales and used car products, a lot of product advertising is a false sale, so the damage is so severe that the seller is used as a marketing method to attract customers.

On the other hand, Korean Patent No. 2002-0017640 discloses an electronic commerce damage prevention and compensation system that covers product damages and alterations, damages caused by false advertisements, fraud or fraud after signing up for product insurance with a credible financial institution. This prior patent discloses a process of transmitting commerce information and insurance certification request information to an insurance company in an electronic commerce server performing electronic commerce through communication means such as a plurality of client computers and the Internet, and an insurance company. The process includes transmitting a corresponding insurance certification message, and if a defect occurs in the sale of the article, transmitting a defect detail and a claim message from the e-commerce server to the insurance company.

By the way, this prior patent can protect the e-commerce operator from the damage to the e-commerce, but the buyer (consumer) who actually purchases the goods (commodities) has a problem that can not be protected from the e-commerce damage.

In addition, the prior patent is only to protect from damage occurring after the trade of goods, there was a problem that can not protect the consumer from damage occurring before the transaction.

Document 1 Publication No. 2000-0023992 (06 May 2000) Document 2 Publication No. 2002-0017640 (March 7, 2002)

The present invention is directed to the sale of goods between a shopping mall company (e-commerce server) and a product seller in order to solve the problems of false advertisements and false products arising from online commerce where transactions are made on the basis of product information of a product seller. Its purpose is to provide a compensation payment system and method for false products in electronic commerce by establishing a compensation agreement (product certification compensation system).

In addition, the object according to the present invention is when a shopping mall (including an information provider) company enters the homepage of the e-commerce management server and advertises or sells the product, if the corresponding product is a false product to the seller, the corresponding penalty After receiving the certification compensation liability system and receiving the compensation amount under the product certification compensation liability system from the seller, the compensation is paid to the consumer who wanted to purchase the product by notifying the product certification compensation amount along with the product advertisement of the product seller. To provide a reward payment system and method for false products in the e-commerce.

In order to achieve the above object, the reward system for false merchandise in the electronic commerce according to the present invention operates an e-commerce site, and when a report is received regarding a false ad or a false merchandise, a false advertising reward or a false merchandise compensation bank server An e-commerce management server that deposits a false advertisement or a false product in an account of a consumer who reports false advertisements in a product certification reward deposited therein;

A bank server to which the electronic commerce management server transacts;

A plurality of seller terminals for advertising / selling goods on a site operated by the e-commerce management server, signing an agreement regarding product certification liability with the e-commerce management server, and depositing a product certification reward in a bank server:

A plurality of consumer terminals accessing a site operated by the e-commerce management server through a network to purchase a product, and reporting to the e-commerce management server when a false advertisement or a false product is confirmed at the time of purchase; .

In addition, the payment method for the false product in the electronic commerce according to an embodiment of the present invention, the agreement between the e-commerce advertising server and the seller terminal on the product certification compensation liability agreement and the bank that the e-commerce management server transactions in the seller terminal A first step of depositing a product certification reward on a server;

A second step of accessing a site operated by the electronic commerce management server from the seller terminal to advertise and sell a product;

A third step of accessing a site operated by an e-commerce management server from a consumer terminal to search for a product and receiving detailed product information;

A fourth step of depositing a false advertising reward from the product certification reward into the account of the corresponding consumer when a report on the false advertisement is received from the consumer terminal in the electronic commerce management server; And

A fifth step of depositing a false advertising compensation money in the product authentication compensation money to the account of the corresponding consumer when a report on the false product is received from the consumer terminal after purchasing the product online at the consumer terminal; .

In addition, the method for paying compensation for false merchandise in an electronic commerce according to another embodiment of the present invention is a bank that deals with the electronic commerce advertising server and the seller's terminal agreement agreement on product certification compensation and the e-commerce management server in the seller terminal A first step of depositing a product certification reward on a server;

A second step of accessing a site operated by the electronic commerce management server from the seller terminal to advertise and sell a product;

A third step of accessing a site operated by an e-commerce management server from a consumer terminal to search for a product and receiving detailed product information;

A fourth step of depositing a false advertising reward from the product certification reward into the account of the corresponding consumer when a report on the false advertisement is received from the consumer terminal in the electronic commerce management server; And

A fifth step of confirming a product through a product purchase reservation in the consumer terminal and depositing a false advertising reward from the product certification reward into the account of the corresponding consumer when a report on the false product is received from the consumer terminal; .

According to the above-mentioned means for solving the problem,

First, since false advertisements and false products are immediately filtered by the consumers and the corresponding product advertisements are stopped at the same time, the damage caused by the false advertisements or false products can be prevented from spreading to a large number of consumers.

Second, the direct and indirect damages to the corresponding consumers due to false advertisements and false products are paid regardless of before or after the transaction, so that consumers can trade with confidence.

Third, there is no need for a product seller and the consumer to have a dispute about whether or not a false product exists.

Fourth, product sellers who have signed a product certification reward agreement have no reason to wait for customers with false products.

Fifth, the problem of online e-commerce, which requires users to trade goods without seeing the real thing, is greatly solved, and the attention rate of the product sellers is maximized, which can greatly contribute to establishing an enterprise-wide commerce order.

1 is a block diagram of a compensation payment system according to an embodiment of the present invention.
2 is a block diagram of the e-commerce management server shown in FIG.
3 is a flow chart of the compensation payment method according to an embodiment of the present invention.
4 is a flowchart illustrating a compensation payment method according to another embodiment of the present invention.
5 is an exemplary view of the agreement relating to the product certification liability shown in FIGS. 3 and 4.
6A through 6 are exemplary diagrams of the step-by-step output screen shown in FIGS. 3 and 4.

First, the terms used in the present invention are summarized as follows to help understanding of the present invention.

A false advertisement is an advertisement in which a consumer applies for confirmation or purchase of a product after seeing a product advertisement, but cannot purchase the advertisement product. For example, the consumer has applied for confirmation or purchase of a product, but the seller has sold out. 'Prices have changed'. This is the case when there is a change in the contents of the product.

The false product is a product in which the details of the product advertised to the consumer and the actual product do not match. For example, the false product does not match the real product.

False advertising compensation is the amount the seller compensates for damages caused by false advertising to consumers.

False product compensation is the amount by which a seller compensates a consumer for damages caused by a false product.

The product certification reward system is an operation method for resolving the problem of product advertisement and the authenticity of the product between the shopping mall company (e-commerce management server) and the product seller. The product seller includes the product advertisement about the product sold by the product seller. In order to certify that the content of the advertisement is the same as the real thing to be sold and to guarantee the certification, the reward amount is announced in the product advertisement field after depositing the product certification reward to the shopping mall company. The company shall pay false advertisement compensation or false product compensation according to each report contents of the product certification compensation announced in the product advertisement column among the product certification compensation money deposited from the product seller.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings.

It is to be noted that the same components of the drawings are denoted by the same reference numerals and symbols as possible even if they are shown in different drawings. In the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted.

In addition, when a part is said to "include" a certain component, this means that it may further include other components, except to exclude other components unless otherwise stated.

1 is a block diagram of a compensation payment system according to an embodiment of the present invention.

As shown in the figure, the compensation payment system according to the present invention, the e-commerce management server 100, the e-commerce management server 100 and the seller terminal (20a, 20b, ..., 20n connected through the network 50) ) And a purchaser terminal (30a, 30b, ..., 30n) and the bank server 40.

The network 50 may be applied to the Internet as well as LAN, WAN, PSTN (Public Switched Telephone Network), PSDN (Public Switched Data Network), cable TV network, wireless communication network, etc., the e-commerce management server 100 A communication program corresponding to the network 50 is installed.

Seller terminals 20a, 20b, ..., 20n and buyer terminals 30a, 30b, ..., 30n are connected via e-commerce management server 100, such as a PC, PDA, mobile phone capable of network connection, through network 50, etc. Wired and wireless devices.

Here, the seller enters into a site (shopping mall) operated by the e-commerce management server 100, and enters into an agreement with the e-commerce operator regarding product certification compensation liability to advertise and sell the product, and product certification by product certification compensation responsibility The reward is deposited in the bank server 40, which the electronic commerce management server 100 makes a main transaction.

The e-commerce management server 100 checks whether the seller's product advertisement or sale product is falsely reported, and if it is found to be true, the account to the consumer who reports the false advertising compensation or false product compensation from the deposited product certification reward Pay by transfer.

False advertising compensation can be paid in miles or points instead of cash.

2 is a block diagram of the e-commerce management server shown in FIG.

As shown, the e-commerce management server 100 comprises a product management module 110, seller management module 120, deposit and withdrawal management module 130, consumer management module 140, compensation management module 150 do.

The product management module 110 is a product registration management unit 111, a product book management unit 112, a product classification management unit 113, a product reservation management unit 114, false notification product management unit 115, compensation disclosure management unit 116 And a product suspension cancellation management unit 117, wherein the seller management module 120 includes a seller personal information management unit 121, a seller product information management unit 122, a seller false advertising management unit 113, a seller false product management unit 114 ) And seller deposit and withdrawal history management unit (115).

In addition, the deposit and withdrawal management module 130 is composed of a deposit management unit 131, withdrawal management unit 132 and SMS transmission unit 133, the consumer management module 140 is a customer information management unit 141, false advertising report It consists of a management unit 142, false product report management unit 143 and compensation and withdrawal management unit 144.

In addition, the compensation management module 150 is configured to include a false advertising compensation report management unit 151, false product compensation report management unit 152, false advertising compensation payment management unit 153 and false product compensation payment management unit 154. .

The product management module 110 manages product related information provided by the seller.

The merchandise registration management unit 111 of the merchandise management module 110 is a bank server for the seller to enter into an agreement on the product certification compensation responsibility and the main transaction of the product certification compensation according to the product certification liability with the electronic commerce management server 100. In the case of depositing in (40), the product related information provided by the seller is received and registered so that the advertisement can be advertised on the site operated by the e-commerce management server 100.

The merchandise book management unit 112 stores and manages the types, prices, sellers, and compensation amounts of goods provided by a plurality of sellers so that the situation of goods can be clearly understood.

For example, if the product is real estate, stores and manages the location, land area, dedicated area, floor, sale price, contact, false advertising compensation, false product compensation.

If the product is a used car, the vehicle name, sale price, year, color, fuel, displacement, shift, mileage, false advertising compensation, false product compensation and stores and manages.

The product classification management unit 113 divides and manages a plurality of products provided by a plurality of sellers for each item.

For example, if a product is a real estate, it is classified and managed as an apartment, residential complex, officetel, land, factory, warehouse, mall, etc.

The product reservation management unit 114 checks the authenticity of the product on-line, sees the product advertisement online, and makes a reservation for purchase of the product (for example, a real estate or a used car) in which the purchase decision is made and manages it.

Such a purchase reservation is intended to prevent merchandise from being simultaneously overlapped with only one product so that the product is sold based on the reserved order.

The false report product management unit 115 manages a product for which a false advertisement or a false product report is received among a plurality of products provided by a plurality of sellers.

Compensation disclosure management unit 116 discloses the compensation amount for the false advertising or false products at the time of the product advertisement of the product seller so that the consumer can check.

The product suspension cancellation management unit 117 stops the product advertisement when the false advertisement or the false product report is received, and cancels the advertisement suspension when it is found to be not true after checking the fact and resumes the product sale.

The seller management module 120 records and manages information related to the seller, for example, personal information of the seller, product information, deposit and withdrawal history, false advertisements, and false products.

The seller identification information management unit 121 of the seller management module 120 receives and stores the login information of the seller and the signature information of the agreement relating to the product certification liability.

Seller shall sign (agree) with the information on the product advertisement provided by him and the agreement on liability for product certification, in which the compensation is paid if the actual product is false.

When the seller signs (agrees) through the seller terminals 20a, 20b, ..., 20n, the seller personal information management unit receives the signature (agreement) information on the seller terminal.

The seller product information management unit 122 records and manages the seller's product information for each seller.

The seller false advertising management unit 123 stores a false advertisement of a seller who has received a report about a false advertisement, and if it is found to be true after checking the fact, is listed as a product advertisement defect and deprives the position of the product advertiser from the corresponding site. do.

Seller false merchandise management unit 124 stores the false merchandise of the seller who has received a report on the false merchandise, and if it is found to be true after checking the facts, is listed as a merchandise sales defect and deprives the seller of the merchandise from the site. do.

Seller deposit and withdrawal history management unit 125 stores and manages the deposit and withdrawal details of the seller, such as compensation amount deposited by the seller in accordance with the product certification liability, and compensation paid for false advertising or false products.

The deposit and withdrawal management module 130 manages deposit and withdrawal of the compensation amount deposited by the seller.

The deposit management unit 131 of the deposit and withdrawal management module 130 stores a deposit by the seller of the product certification compensation and stores and manages this information.

After the product authentication reward is remitted to the bank server 40, this information can be received by the deposit management unit 131 via the network 50, the system itself according to the invention receives the remittance of the product authentication compensation This information may be received by the deposit management unit 131.

The SMS transmission unit 133 transmits the information of the compensation amount deposited by the seller and compensation compensation paid by the false advertisement or the false product to the mobile communication terminal of the seller and the mobile communication terminal of the consumer.

The mobile communication terminal may be any terminal capable of transmitting SMS text such as a mobile phone and a PDA.

The withdrawal management unit 132 transfers the false advertising compensation or false product compensation to the consumer's bank account according to the product advertisement or the purchase progress of the consumer, and when the product sale is completed, remits the product certification compensation to the seller's bank account again.

The consumer management module 140 manages consumer's personal information, false advertising information reported by the consumer, false product information reported by the consumer, and reward deposit and withdrawal information.

The customer information management unit 141 of the consumer management module 140 receives a consumer (customer) who wants to purchase a product as a member and receives and stores login information of the customer.

The false advertising report management unit 142 stores and manages false advertising information reported by the consumer.

False product report management unit 143 stores and manages false product information reported by the consumer.

The compensation deposit and withdrawal management unit 144 stores and manages information of withdrawal and withdrawal of compensation according to a report of a false advertisement or a false product.

Compensation management module 150 stores and manages compensation information for reporting false advertising or false products, compensation information according to payment in false advertising or false products.

The false advertising compensation report management unit 151 of the compensation management module 150 stores and manages compensation information according to the false advertising report for each product.

False product compensation report management unit 152 stores and manages compensation information according to the false product report for each product.

False advertising compensation payment management unit 153 receives the false advertising report and confirms the fact, and stores and manages the compensation information paid to the consumer.

The false product compensation payment management unit 154 receives the false product report and confirms the fact, and stores and manages the compensation information paid to the consumer.

3 is a flowchart illustrating a compensation payment method according to an embodiment of the present invention, in which a product is purchased through an online order.

As shown, between the e-commerce management server 100 and the terminal (20a, 20b, ..., 20n) of the merchandise seller to enter the site (Internet shopping mall) running on the e-commerce management server 100 to sell the product Create an agreement (ie, compensation payment terms) regarding the product certification liability, and sign (agree) the compensation payment terms and transmit them to the electronic commerce management server 100 (S402).

In this agreement, as shown in FIG. 5, only the same product as the real ad is sold, the product certification reward is deposited to certify that the advertisement product is the same as the real product, and the product advertisement within the limit of the deposited product certification compensation money To indicate the amount of money in the market, to pay the consumer the compensation listed in the product ad box if the ad or product is false, to deprive the seller of the product at the Internet shopping mall if the ad or the product is false, If so, this will immediately return the deposited goods certification compensation and details of the compensation.

Next, the seller terminal (20a, 20b, ..., 20n) deposits the product authentication compensation to the bank server, the main transaction of the electronic commerce management server as described in the agreement, and transmits the product authentication compensation deposit to the electronic commerce management server (S404). .

Seller terminal (20a, 20b, ..., 20n) is connected to the site (shopping mall) operated by the e-commerce management server 100 to register the information about the product to be sold and advertise the product, but to false advertising or false products The compensation is output so that the consumer can know at the top of the product advertisement (S406).

6d to 6f show examples of product advertisements according to an embodiment of the present invention. FIG. 6d is a real estate advertisement, FIG. 6e is a used car advertisement, and FIG. 6f is a general product advertisement.

As shown, the product advertisement screen includes a false advertisement report button, a false advertisement report button, and a purchase reservation button for reserving a purchase, for displaying a compensation payment at the top of the product advertisement and reporting false advertisements or false products. Mark as

In this state, the consumer searches for a product to be purchased by accessing a site operated by the e-commerce management server 100 through the consumer terminals 30a, 30b, ..., 30n (S408).

6A to 6C are output screens at this time. FIG. 6A is a real estate screen, FIG. 6B is a used car, and FIG. 6C is an output screen when searching for general merchandise.

Subsequently, if a product matching the purchase condition is selected, an advertisement indicating detailed information about the product is displayed as shown in FIGS. 6D to 6F (S410).

The consumer orders the corresponding advertisement product through the consumer terminals 30a, 30b, ..., 30n or checks the advertisement product by phone or e-mail to check whether the advertisement is a false advertisement (S412). If it is determined as an advertisement and clicks the false advertisement report button provided on the product advertisement screen, the false advertisement report screen as shown in FIG. 6G is output together with the advertisement product of the seller.

This false advertising report screen is provided with a check box to report the false advertising declarations and declarations, and with the report button is provided with the check the declarations and press the report button, the false advertising report data (contents) Is transmitted to the e-commerce advertising server 100 (S414).

Receiving this, the e-commerce management server 100 stops advertising and sales of the product, regardless of its authenticity (S416), so that secondary ad victims do not occur, and reports the corresponding product seller (advertising). I) While transmitting to the mobile communication terminal to check the facts about the report to the seller terminal (20a, 20b, ..., 20n) via the network (50) (S418).

If the report is true, the e-commerce management server 100 pays the false advertising compensation described in the product advertising column to the consumer's account reported through the bank server (40) (S420).

In addition, the e-commerce management server 100 registers the false advertising seller as a product advertising bad and deprives the product advertiser's position on the corresponding site so that the product advertising for sale on the corresponding site cannot be performed.

If the report is not true (if the report is false), the e-commerce management server 100 resumes the advertisement and the sale is suspended in the site (S422) to enable the advertisement and sale of the product.

In addition, the e-commerce management server 100 registers falsely reported consumers as bad reporting and deprives them of their reporting qualifications so that they cannot report false advertisements on the marine site.

On the other hand, if the advertisement is not false in step S412 (S432) and purchases the corresponding product through the consumer terminals (30a, 30b, ..., 30n), and checks whether the purchased product is the same as the advertisement product after receiving the product ( S434), in other cases, if it is determined to be a false product and clicks the false product report button displayed on the advertisement screen of the product, a false product report screen as shown in FIG. 6H is output together with the advertisement product of the seller.

This false product declaration screen is provided with a check item check box for checking false product declarations and declarations, and there is also a Report button to check the declarations and press the report button. Is transmitted to the e-commerce ad server 100 (S436).

Receiving this, the e-commerce management server 100 stops advertising and sales of the product, regardless of its authenticity (S438), so that secondary product victims do not occur, and transfers the report to the seller of the product. While transmitting to the communication terminal to confirm the facts about the report to the seller terminal (20a, 20b, ..., 20n) via the network 50 (S440).

If the report is true, the e-commerce management server 100 pays the false product compensation described in the product advertisement column to the account of the consumer who reported through the bank server (40) (S442).

In addition, the e-commerce management server 100 registers the false merchandise seller as a merchandise sale defector and deprives the merchandise seller of the merchandise from the corresponding site so that the merchandise cannot be sold on the corresponding site.

If the report is not true (if the report is false), the e-commerce management server 100 resumes the advertisement and the sale is suspended in the site (S444) to enable the advertisement and sale of the product.

In addition, the electronic commerce transaction management server 100 registers falsely reported consumers as reporting failures and deprives them of their reporting qualifications, thereby preventing them from reporting false products on the maritime site.

4 is a flowchart illustrating a compensation payment method according to another embodiment of the present invention, in which a product is purchased offline through an online purchase reservation.

This embodiment is a flowchart in the case of a product composed of a single product, such as real estate and used cars, among the products that are determined to purchase after confirming the authenticity of the product offline after viewing the product advertisement online.

This prevents multiple consumers from overlapping with only one product at the same time, so as to ensure the safety of the transaction so that the product can proceed according to the reserved order. To protect a bona fide seller who no longer has products to sell.

As shown in Fig. 4, the terminal 20a, 20b, ..., of a merchandise seller who enters an e-commerce management server 100 and a site (Internet shopping mall) operated by the e-commerce management server 100 and sells the merchandise. 20n) to create an agreement (ie payment terms and conditions for compensation) for product certification compensation and sign (agree) to the payment terms and conditions and transmits them to the e-commerce management server 100 (S502).

In this agreement, as shown in FIG. 5, only the same product as the real ad is sold, the product certification reward is deposited to certify that the advertisement product is the same as the real product, and the product advertisement within the limit of the deposited product certification compensation money To indicate the amount of money in the market, to pay the consumer the compensation listed in the product ad box if the ad or product is false, to deprive the seller of the product at the Internet shopping mall if the ad or the product is false, If so, this will immediately return the deposited goods certification compensation and details of the compensation.

Next, the seller terminal (20a, 20b, ..., 20n) deposits the product authentication compensation to the bank server to the main transaction by the e-commerce management server as described in the agreement, and transmits the product authentication compensation deposit to the e-commerce management server (S504). .

Seller terminal (20a, 20b, ..., 20n) is connected to the site (shopping mall) operated by the e-commerce management server 100 to register the information about the product to be sold and advertise the product, but to false advertising or false products The rewards are output to the top of the product advertisement so that the consumer knows (S506).

6d to 6f show examples of product advertisements according to an embodiment of the present invention. FIG. 6d is a real estate advertisement, FIG. 6e is a used car advertisement, and FIG. 6f is a general product advertisement.

As shown, the product advertisement screen includes a false advertisement report button, a false advertisement report button, and a purchase reservation button for reserving a purchase, for displaying a compensation payment at the top of the product advertisement and reporting false advertisements or false products. Mark as

In this state, the consumer searches for a product to be purchased by accessing a site operated by the e-commerce management server 100 through the consumer terminals 30a, 30b, ..., 30n (S508).

6A to 6C are output screens at this time. FIG. 6A is a real estate screen, FIG. 6B is a used car, and FIG. 6C is an output screen when searching for general merchandise.

Subsequently, if a product matching the purchase condition is selected, an advertisement showing detailed information on the product is displayed as shown in FIGS. 6D to 6F (S510).

The consumer orders the corresponding advertisement product through the consumer terminals 30a, 30b, ..., 30n or checks the advertisement product by telephone or e-mail to check whether the advertisement is a false advertisement (S512), and if the advertisement product cannot be purchased, false If it is determined as an advertisement and clicks the false advertisement report button provided on the product advertisement screen, the false advertisement report screen as shown in FIG. 6G is output together with the advertisement product of the seller.

This false advertising report screen is provided with a check box to report the false advertising declarations and declarations, and with the report button is provided with the check the declarations and press the report button, the false advertising report data (contents) Is transmitted to the e-commerce advertising server 100 (S514).

Receiving this, the e-commerce management server 100 stops advertising and sales of the product, regardless of its authenticity (S516), so that secondary ad victims do not occur, and reports the corresponding product seller (advertising). I) While transmitting to the mobile communication terminal to check the facts about the report to the seller terminal (20a, 20b, ..., 20n) via the network 50 (S518).

If the report is true, the e-commerce management server 100 pays the false advertising compensation described in the product advertising column to the consumer's account reported through the bank server (40) (S520).

In addition, the e-commerce management server 100 registers the false advertising seller as a product advertising bad and deprives the product advertiser's position on the corresponding site so that the product advertising for sale on the corresponding site cannot be performed.

If the report is not true (if the report is false), the e-commerce management server 100 resumes the advertisement and the sale is suspended in the site (S422) to enable the advertisement and sale of the product.

In addition, the e-commerce management server 100 registers falsely reported consumers as bad reporting and deprives them of their reporting qualifications so that they cannot report false advertisements on the marine site.

On the other hand, if the advertisement is not false in step S512, if you click on the purchase reservation button provided on the product advertisement screen through the consumer terminal (30a, 30b, ..., 30n), the purchase reservation screen as shown in Figure 6i is output.

In this purchase reservation screen, the seller's advertisement product and the name (ID) of the consumer (booker), phone number, and memo column are provided together with the reservation button. The e-commerce advertisement server 100 and the corresponding product advertiser terminals 20a, 20b, ..., 20n are transmitted (S534).

After that, the consumer visits the seller and checks the product (S536). If the product is not present (but is not a false product if the product is sold out due to sale to a pre-orderer), the product is different from the ad product. If it is determined that the false product declaration menu provided on the advertisement screen of the product, the false product declaration screen as shown in Figure 6h is output along with the advertisement product of the seller.

This false product declaration screen is provided with a check item check box for checking false product declarations and declarations, and there is also a Report button to check the declarations and press the report button. Is transmitted to the e-commerce ad server 100 (S536).

Receiving this, the e-commerce management server 100 stops advertising and sales of the product, regardless of its authenticity (S538), so that the secondary product victim does not occur, and moves the report to the seller of the product. While transmitting to the communication terminal to check the facts about the report to the seller terminal (20a, 20b, ..., 20n) through the network 50 (S540).

If the report is true, the e-commerce management server 100 pays the false product compensation described in the product advertisement column to the account of the consumer who reported through the bank server 40 (S542).

In addition, the e-commerce management server 100 registers the false merchandise seller as a merchandise sale defector and deprives the merchandise seller of the merchandise from the corresponding site so that the merchandise cannot be sold on the corresponding site.

If the report is not true (if the report is false), the e-commerce management server 100 resumes the advertising and sales suspended on the site (S544) to enable the advertising and sales of goods.

In addition, the electronic commerce transaction management server 100 registers falsely reported consumers as reporting failures and deprives them of their reporting qualifications, thereby preventing them from reporting false products on the maritime site.

If the product is not a false product in step S534 (S546).

As described above, the false advertising compensation is a consumer phone (30a, 30b, ..., 30n) to access the site of the e-commerce management server 100 to make a purchase or to call the seller to confirm the product, the seller of the product It is a false advertisement when it is notified that it is not possible to purchase an ad product for other reasons, or it is paid to the declaring consumer if it is reported by the consumer, and the amount is not listed by the seller of the product, You can pay in cash or in miles or points.

False product compensation is a false product when a consumer visits the seller offline to purchase or purchase a product online, and the advertisement product and the purchased product are different, and if the consumer declares it, the consumer cannot purchase the product. If not, payment is made to the notified consumer.

At this time, the false advertising compensation or false product compensation is paid in the amount displayed at the time of advertising the product.

20a, 20b,... , 20n: seller terminal 30a, 30b,... , 30n: consumer terminal
40: bank server 50: network
100: e-commerce management server 110: product management module
120: seller management module 130: deposit and withdrawal management module
140: consumer management module 150: compensation management module

Claims (14)

If you operate an e-commerce site and receive a report regarding a false advertisement or a false product, the false advertising compensation or false product compensation is deposited from the product certification reward deposited in the bank server 40 to the account of the consumer who reported the false advertising or false product. Depositing electronic commerce management server 100;
A bank server 40 for the electronic commerce management server 100 to trade;
The product is advertised / sold on a site operated by the e-commerce management server 100, and a contract for product certification liability is concluded with the e-commerce management server 100, and the product certification compensation is deposited in the bank server 40. A plurality of seller terminal (20a, 20b, ..., 20n): And
A plurality of consumer terminals accessing a site operated by the e-commerce management server 100 through a network 50 to purchase a product, and report to the e-commerce management server 100 when a false advertisement or a false product is confirmed at the time of purchase. (30a, 30b, ..., 30n);
Reward payment system for false products in the e-commerce, including. The method of claim 1,
The seller terminal (20a, 20b, ..., 20n) is a compensation payment system for false products in the e-commerce, characterized in that for displaying the amount of false advertising compensation or false product compensation on the product advertising screen within the product certification compensation limit . A first step of signing an agreement regarding product certification liability between an e-commerce advertisement server and a seller terminal, and depositing a product certification reward from a seller terminal to a bank server that the e-commerce management server deals with;
A second step of advertising and selling a product on a site operated by the e-commerce management server in the seller terminal;
A third step of accessing a site operated by an e-commerce management server from a consumer terminal to search for a product and receiving detailed product information;
A fourth step of depositing a false advertising reward from the product certification reward into the account of the corresponding consumer when a report on the false advertisement is received from the consumer terminal in the electronic commerce management server; And
A fifth step of depositing a false advertising compensation money in the product authentication compensation money to the account of the corresponding consumer when a report on the false product is received from the consumer terminal after purchasing the product online at the consumer terminal;
Compensation payment method for false products in the e-commerce including a. A first step of signing an agreement regarding product certification liability between an e-commerce advertisement server and a seller terminal, and depositing a product certification reward from a seller terminal to a bank server that the e-commerce management server deals with;
A second step of accessing a site operated by the electronic commerce management server from the seller terminal to advertise and sell a product;
A third step of accessing a site operated by an e-commerce management server from a consumer terminal to search for a product and receiving detailed product information;
A fourth step of depositing a false advertising reward from the product certification reward into the account of the corresponding consumer when a report on the false advertisement is received from the consumer terminal in the electronic commerce management server; And
A fifth step of confirming a product through a product purchase reservation in the consumer terminal and depositing a false advertising reward from the product certification reward into the account of the corresponding consumer when a report on the false product is received from the consumer terminal;
Compensation payment method for false products in the e-commerce including a. The method according to claim 3 or 4,
The method of claim 2, wherein the amount of false advertising compensation or false product compensation is displayed on the product advertisement screen within the product certification compensation limit in the second step. 6. The method of claim 5,
False payment report button, false product report button and purchase reservation button on the product advertisement screen, characterized in that the compensation payment for false products in the e-commerce characterized in that the display. The method according to claim 3 or 4,
In the fourth step, the e-commerce management server stops advertising and selling the product before paying the false advertising compensation, and checks whether the false advertising report is true to the seller terminal. How to pay compensation for false products. The method of claim 7, wherein
If the false advertising report is true, the false advertising seller is listed as a product advertising bad, and the compensation for compensation for false products in the e-commerce, characterized in that the deprivation of the position of the product advertisers on the site. The method of claim 7, wherein
If the false advertising report is not true, the advertisement and sale of the product suspended on the site is resumed, and the false consumer on the e-commerce false product characterized in that it is listed as a bad report and deprives the report eligibility. How to pay for compensation. The method according to claim 3 or 4,
In the fifth step, the e-commerce management server stops advertising and selling the corresponding product before paying the false product compensation, and checks whether the false product is reported to the seller terminal. How to pay compensation for false products. 11. The method of claim 10,
If the false product declaration is true, the false product sellers listed as a product sales failure, the payment method for compensation for false products in the e-commerce, characterized in that the deprivation of the position of the product seller on the site. 11. The method of claim 10,
If the false product report is not true, the advertisement and sale of the product suspended on the site is resumed, and the false product in the e-commerce false product, which includes declaring a false consumer as a bad report and deprives them of the report qualification. How to pay for compensation. The method according to claim 3 or 4,
In the fourth step, the e-commerce management server checks the report item check box to allow the user to check the false advertising report and the false advertising report together with the advertisement product of the seller on the screen of the consumer terminal for reporting the false advertising. And, compensation payment method for false products in the e-commerce, characterized in that to display a report button. The method according to claim 3 or 4,
In the fifth step, the e-commerce management server checks the declaration item check box to allow the false product declaration and the false product declaration to be checked together with the advertisement product of the seller on the screen of the consumer terminal for reporting the false product. And, compensation payment method for false products in the e-commerce, characterized in that to display a report button.
KR1020120068661A 2012-06-26 2012-06-26 Compensation payment system for fake item on e-commerce and method thereof KR20140015659A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20140079752A (en) * 2014-06-09 2014-06-27 네이버비즈니스플랫폼 주식회사 Method and apparatus for providing shopping information
CN107430747A (en) * 2015-04-02 2017-12-01 浙江吉利控股集团有限公司 A kind of safe network trading method, network trading platform and service fee platform
KR20210118567A (en) * 2020-03-23 2021-10-01 노영렬 Method for price quotation service and server using the same

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20140079752A (en) * 2014-06-09 2014-06-27 네이버비즈니스플랫폼 주식회사 Method and apparatus for providing shopping information
CN107430747A (en) * 2015-04-02 2017-12-01 浙江吉利控股集团有限公司 A kind of safe network trading method, network trading platform and service fee platform
KR20210118567A (en) * 2020-03-23 2021-10-01 노영렬 Method for price quotation service and server using the same

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