KR20140012512A - System and method for integrated management to multimedia contents service, and computer-readable recording medium with program therefor - Google Patents

Abstract

The present invention provides an integrated management system and method for a multimedia content service, capable of providing a service by storing the upload information of content provided with digital works in a database and changing the content provided with the digital works into content matched with the feature of a webpage which is uploaded. [Reference numerals] (100) Integrated management system; (110) External data collecting unit; (120) Content management unit; (130) Upload monitoring unit; (140) Preference(characteristic) analysis unit; (150) Preference analysis unit; (160) Content matching unit; (170) Collection statistics unit; (180) Storage unit; (181) Writing information DB; (182) Contents information DB; (183) Storage information DB; (AA) Webpage server #1; (BB) Webpage server #2; (CC) Webpage server #N; (DD) Internet network

Description

System and method for integrated management to multimedia contents service, and computer-readable recording medium with program therefor}

The present invention relates to a system for providing a multimedia content service in connection with a digital asset, and in particular, the nature of the web page uploaded content provided with the asset by the database upload information of the content provided with the digital asset (characteristics) The present invention relates to an integrated management system and method for a multimedia content service for changing and serving content that matches a).

A work is a thing created to derive ideas or finishes such as objects, literary arts, scholarly arts, art, music, photography, architecture, etc., which are currently distributed in the form of content online as the Internet is used. Digital works such as document, voice, video, text, internet article, program, content, and photograph are additionally shown.

Recently, as the use of the Internet becomes more active, the illegal use of digital works has become a social problem. At this time, the form of digital copyrighted works is distributed in the form of digital content, which is inherently vulnerable to unauthorized distribution and use. In other words, unlike conventional analog content, digital content maintains the same quality as the original file even after several copies. When a digital copyrighted work having such characteristics is combined with an internet communication medium, the same copy file as the original file can be propagated indefinitely and rapidly.

Accordingly, digital copyrighted works are distributed via a network such as the Internet, and a user can simply upload various digital copyrighted works via a network to record and reproduce them on another recording medium. In recent years, due to the development of digital technology and the development of recording media, the copying is made more easily, and also, the development of network technology using the Internet and the advancement of information technology make it easier to digitize and copy or transmit the reality. to be.

In addition, digital works, such as blogs, communities, knowledge answers, etc. that are open to multiple users in the Internet environment, such as text, photos, video posts (such as UCC) ) Is an original expression of the publisher's thoughts, feelings, and knowledge. These digital copyrighted works only protect the business interests of Internet operators such as portals, even though the rights of the creators should be protected in the process of being transmitted to others through the internet network. The reality is that it is operating to be able to upload. Especially as blogs and mini homepages, called one-person media, have exploded in user-generated content and the influence on consumers (attention economy theory), the concept and importance of copyright compensation of general users have been recognized.

In line with this reality, in recent years, in order to protect the rights of copyright holders and to prevent illegal distribution of copyrighted works, the copyrighted work is distributed or a memory card containing a unique ID is used to manage the online user authentication system. By enabling the movement of the copyrighted work, the copyrighted work is prevented from being copied illegally. In addition, copyright holders are making efforts to monitor illegal works 365 days / 24 hours and voluntarily delete illegal contents.

As such, research and development of technologies for preventing and regulating illegal copying of copyrighted works and illegal scraps (uploads), etc., are currently in full swing.

Meanwhile, in the case of such a work, it is preferable to distribute the work as long as it is appropriately compensated to the copyright holder. Combining together, it is actively used in advertising content services that can provide copyright holders with a portion of the advertising revenue generated through advertising content exposed with uploaded works.

However, in the case of providing a multimedia content service in connection with such a digital asset, as a plurality of users upload to different web pages, one digital asset can be uploaded from as few as tens to as many as several thousand times a day. Will be done. Therefore, there is a need for an integrated management system and method that can identify the uploaded information of the digital asset and also the characteristics (propensity) of the web page to which the digital asset is exposed and provide matching advertisement contents.

In addition, in the case of advertising content linked to a digital asset, in many cases, the advertisement content is provided by matching the characteristics (propensity) of the web page to which the first digital asset is exposed. When uploaded and exposed on another webpage, ad content is provided that doesn't match the characteristics (propensity) of the webpage at all. Also, the characteristics of the webpage exposed after several tens to thousands of uploads are provided. There is a problem that the advertisement is provided that is completely opposite to the (propensity) to reduce the advertising effect. Therefore, a research on a technology that can continuously improve the advertising effect regardless of upload by providing advertising content that is adaptive to the characteristics (propensity) of the web page that is changed through the upload.

The present invention has been made to solve the above problems, the content of the uploaded content of the content provided with the digital database to the database, the content provided with the asset content matching the propensity (characteristic) of the uploaded web page The purpose of the present invention is to provide an integrated management system and method for a multimedia content service.

Another object of the present invention is to provide a multimedia content that reflects a user-adapted advertisement that is selected according to user preference information that accumulates and changes gradually over time for the content (property) of the web page uploaded with the content provided with the asset. The present invention provides an integrated management system and method for a multimedia content service that can improve advertisement efficiency.

Another object of the present invention is to collect the number of impressions of the content provided with the work provided on the web page server to generate statistical data based on the collected information to easily assign the copyright fees and bills to advertisers, etc. An integrated management system and method for a multimedia content service for management are provided.

A feature of the integrated management system for the multimedia content service according to the present invention for achieving the above object is an external data collection unit for collecting external data including the location information of the web page server to which the content provided with the work is uploaded And a content manager for changing the content coupled to the asset based on at least one of a propensity (characteristic) of the web page server and a user preference moved through uploading of the content provided with the asset, and collected by the external data collector. Upload monitoring unit for monitoring the upload of the content provided with the asset by using the location information of the web page server, the type and nature of the web page server of the external data collected from the external data collection unit, age and gender of members To set the propensity (property) of the uploaded webpage server A preference analysis unit configured to set a user preference of the uploaded web page server based on posts written on the web page server and comments according to the propensity (characteristic) analyzing unit and external data collected from the external data collecting unit; A content matching unit that detects at least one or more contents matching the previously stored contents based on at least one of a propensity (characteristic) of the webpage server and a user preference, and a location of the webpage server detected by the upload monitoring unit Collecting statistics unit that collects information, collects the number of exposures of the content provided with the work provided by each web page server and generates statistical data based on the collected information, the work information, content information, upload The location information of the web page server, the rate of return through the content, Storage for storing information is a ridge consists including parts.

Preferably, the external data includes the location information of the webpage server, the type and nature of the webpage, the number of members, the age and gender of the members, the type of content provided on the webpage, the amount of access, the amount of access time, the written article, and the like. It is characterized by including a comment.

Preferably, the propensity (characteristic) analyzing unit compares the information of at least two propensity (characteristics) which are predefined according to the type and nature of the collected webpage server, the age and gender of members, and the matching information is It is characterized by setting the propensity (characteristic) of the webpage server to many at least one propensity (characteristic).

Preferably, the preference analysis unit compares the matching information with at least two or more preference information predefined according to posts written on a webpage server and comments according to external data collected from the external data collection unit. Many at least one user preference is set.

Preferably, the content matching unit includes keyword information according to the type and characteristic of each content, and compares the keyword information with propensity (characteristic) and user preference, respectively, to perform matching.

Preferably, the collection statistics unit is characterized by calculating the copyright fees to be assigned to the copyright holder and the charges to the advertiser using the generated statistical data.

A feature of the integrated management method for a multimedia content service according to the present invention for achieving the above object is (A) by combining the content in the work provided from the server that can be uploaded online to expose and expose the web page Monitoring the upload of the existing content, (B) detecting the location information of the webpage server to which the exposed content is uploaded as a result of the monitoring; and (C) using the detected location information of the webpage server. Collecting external data of the corresponding webpage server, and (D) at least one of a propensity (characteristic) of the uploaded webpage server and a user preference of the uploaded webpage server based on the collected external data of the webpage server. Analyzing and setting one, and (E) at least one of a propensity (characteristic) and user preference of the set webpage server. Detecting at least one or more contents matching the previously stored contents based on the above; and (F) changing the detected contents when the contents uploaded to the webpage server are different from the detected contents. It comprises a step.

Preferably the content is characterized in that the content is produced for the purpose of advertising, promotion, sales combined with the asset to generate a yield.

Preferably, the step (D) is compared with information of at least two or more propensities (characteristics) predefined according to the type and nature of the webpage server, the age and gender of members among the external data of the collected webpage server. And setting the at least one propensity (characteristic) having a large amount of matching information as a result of the comparison.

Preferably, the step (D) is compared with at least two or more preference information predefined according to posts written on the webpage server and comments according to the collected external data of the webpage server, and the comparison As a result, the method may include setting at least one user preference with a large number of matching information.

Preferably, the step (D) comprises the steps of converting the text and comments written on the web page server to a text file, comparing the keywords (words) pre-categorized for preference matching in the converted text file, respectively; The comparison result may include setting the user preference defined for each keyword according to the number of matching keywords.

Preferably, in the step (E), the pre-stored contents include keyword information according to the type and characteristic of each content, and thus the keyword information included in the content corresponds to the analyzed tendency (characteristic) and user preference. Characterized by detecting at least one or more content is matched by comparing with the keyword.

Preferably, the number of impressions of the contents provided with the work provided on the web page server is collected to generate statistical data based on the collected information, and a bill to be charged to the copyright holder and the advertiser to be given to the copyright holder based on the generated statistical data. Characterized in that it further comprises the step of managing the material.

Integrated management system and method for a multimedia content service according to the present invention as described above has the following effects.

First, when a user uploads an asset such as a media to a web page server such as a portal or a blog, a portion of the advertising revenue generated through the advertisement content exposed with the uploaded asset by moving the advertisement content together with the asset By providing to the copyright holder, there is an effect that can protect the copyright holder's work from illegal copying and illegal scrap (upload) of the work.

Second, by collecting not only the internal data related to the contents provided with the asset, but also the external data of the web page server being uploaded, the content is matched to the propensity (property) of the uploaded web page. Can serve, providing a more effective advertising effect.

Third, as even one web page changes the proportion of advertisement selection based on user preference information over time, it is possible to continuously maintain the effect of advertisement by providing contents with a higher proportion of advertisement that is more adaptive to users over time. It works.

Fourth, by collecting the number of exposures of the content provided with the work provided on the web page server to generate statistical data based on the collected information, it is easier and more accurately to control the copyright fees and charges for advertisers It can be effective.

1 is a block diagram showing an integrated management system for a multimedia content service according to an embodiment of the present invention
2 is a flowchart illustrating a method for integrated management of a multimedia content service according to an embodiment of the present invention.
3 is a capture screen for explaining the web page exposed and uploaded if the content provided with the copyright according to the present invention
4A to 4M are capture screens for explaining content coupled to copyright according to the present invention.

Other objects, features and advantages of the present invention will become apparent from the detailed description of the embodiments with reference to the accompanying drawings.

A preferred embodiment of the integrated management system and method for a multimedia content service according to the present invention will be described with reference to the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. It is provided to let you know. Therefore, the embodiments described in the present specification and the configurations shown in the drawings are merely the most preferred embodiments of the present invention and are not intended to represent all of the technical ideas of the present invention. Therefore, various equivalents It should be understood that water and variations may be present.

1 is a block diagram showing an integrated management system for a multimedia content service according to an embodiment of the present invention.

As shown in FIG. 1, the integrated management system 100 includes an external data collector 110, a content manager 120, an upload monitor 130, a propensity (characteristic) analyzer 140, and a preference analyzer. And a content matching unit 160, a collection statistics unit 170, and a storage unit 180.

The external data collection unit 110 is provided in the location information of the web page server 200, the type and nature of the web page, the number of members, the age and gender of the members, the web page uploaded content provided with the work It collects external data such as content type, access amount, time of high access volume, written article and comments accordingly. In this case, the web page server 200 is a portal site, a newspaper server, a broadcaster server, a planning agency server, a public home server operated by a company and a government, such as a company homepage, as well as through a blog, UCC, personal homepage operated by an individual Includes all servers capable of uploading content.

The content management unit 120 combines the content to the asset, and changes the content coupled to the asset based on the propensity (characteristic) and user preference of the web page server 200 moved through the upload of the content provided with the asset do. In this case, the contents are digital contents including letters, signs, voices, sounds, images, images, and the like, and include advertisements, promotions, promotions, commerce, related works related to copyrighted works, sound sources, background music, and contents for sale.

The upload monitoring unit 130 monitors the upload of the content provided with the asset by using the location information of the webpage server 200 collected by the external data collection unit 110 to detect whether the upload is performed. In this case, when the same content is uploaded to the plurality of webpage servers 200, the upload monitoring unit 130 may continuously expand the monitoring range by linking the plurality of webpage servers 200 to a single content in a tree structure. Do it.

The propensity (characteristic) analyzer 140 may include at least two propensities (predetermined) according to the type and personality of the webpage server 200 collected from the external data collector 110 and the age and gender of members. Compared with the property-specific information, the propensity (characteristic) of the web page server is set to at least one or more propensity (characteristics) having a large amount of matching information.

The preference analysis unit 150 is compared with at least two or more preference information that is predefined according to posts written in the web page server 200 collected from the external data collection unit 110 and comments accordingly, The preference of the webpage server is set to at least one or more user preferences with a lot of matching information.

The content matching unit 160 is previously stored in the storage unit 180 based on the propensity (characteristic) and the user preference of the webpage server 200 set by the propensity (characteristic) analyzer 140 and the preference analyzer 150. Detects at least one or more contents matching the stored contents. At this time, since the content provided with the copyrighted work on the webpage server 200 is also stored in the storage unit 180, there is no need to perform additional matching. In addition, the content matching unit 160 includes keyword information according to the type and characteristic of each content, and compares the keyword information with propensity (characteristic) and user preference to perform matching.

The collection statistics unit 170 collects the number of exposures of the contents provided with the work provided to the web page server 200 to generate statistical data based on the collected information, and grants to the copyright holder based on the generated statistical data. Manage the royalties and bills to advertisers. In this case, the collection statistics unit 170 may be displayed in a graph and table by dividing by content, by asset, by copyright holder, by web page server, by amount (copy charges, charges), by user, and by period according to a request of an administrator. This allows administrators to manage their works and content more efficiently.

The storage unit 180 includes copyright contents (author) information, copyright information, copyright information, and the like provided through personal servers such as personal blogs and homepages, as well as companies and government servers such as portal sites, newspapers, broadcasting stations, and planning agencies. Asset information, content information created for the purpose of advertising, promotion, and sales that are combined with the asset to generate profits, and storage information such as the location information of the uploaded webpage server, the profit rate through the content, and the generated royalty It is composed of a work information DB 181, a content information DB 182, and a storage information DB 183 for storing them.

The operation of the integrated management system for the multimedia content service according to the present invention configured as described above will be described in detail with reference to the accompanying drawings. The same reference numerals as those in Fig. 1 designate the same members performing the same function.

2 is a flowchart illustrating an integrated management method for a multimedia content service according to an embodiment of the present invention.

Referring to FIG. 2, as shown in FIG. 3 (a), a blog operated by an individual as well as a public server operated by a company and a government through a corporate website such as a portal site, a newspaper company, a broadcasting company, or an agency. Combining and exposing the content to the work 300 provided from the server that can be uploaded via online, such as a personal homepage, such as UCC (S10). In this case, the work 300 includes all copyrighted images, images, and text. The content coupled to the work 300 includes advertisements, promotions, commerce, related works related to the work, sound recordings, background music, and the like that match the work.

4A illustrates an embodiment in which Kim, exposed to the Internet newspaper, combines the advertising content 400 according to the coffee advertisement with a photograph of drinking coffee. In addition, there is a service method for combining and exposing the content 400 to the various works 300 such as an image, text, etc. Referring to the drawings, as shown in FIGS. 4B to 4I, through a link to a related site. Provides content for various services.

FIG. 4B is a service of combining a product purchase connection content 400 that serves to purchase a golf club used by Tiger Woods in a shot collection scene of Tiger Woods with an asset. FIG. 4C provides a restaurant guide content 400 in combination with a work to provide location information of a restaurant and food related information from a TV or the like. FIG. 4D provides a variety of information according to a copyrighted person, for example, a person matching content 400 such as a ticketing service of another movie in which a person (actress) appeared in combination with a work. 4E shows an event content 400 such as a ramen advertisement in a scene of eating an event advertisement according to a scene, for example, a ramen, in combination with an asset. Figure 4f is a service of combining the form of the questionnaire-type advertising content 400 according to the progress of the survey related to the destination in the travel scene of the main characters. FIG. 4g provides a service of combining the interactive interactive advertisement content 400 according to the progress of the promotion of interest by the female customer through the upper body exposure screen of the male actor. FIG. 4h provides a service of a brand advertisement content 400 which is changed into a car advertisement in a scene in which a car comes out and a work. Figure 4i is a service that combines the indirect advertising PPL content 400 for the connection of the shopping mall PPL of the company that has indirect advertising through the drama or movie or the corresponding product is the cheapest service. In addition, FIG. 4J provides a service that combines a sale content 400 that provides a purchase of a singer's sound source, record, concert, photo album, and the like in a flexible video with a work. In this case, as shown in FIG. 4K, by combining the two-dimensional code (QR code) with the asset, the artist may provide the artist information as shown in FIG. 4J through the scan of the two-dimensional code displayed on the screen through the smartphone. 4L and 4M provide shopping content 400 that provides shopping information of a product exposed on a screen in combination with an asset. On the other hand, as shown in FIG. 4L, the contents may display shopping content 400 on the screen separately from the asset. As illustrated in FIG. 4M, the contents may overlap the asset and display the shopping content 400 on the screen. As shown in FIG. 4M, when the corresponding content 400 is selected, the web page server 200 linked to the content is displayed on the screen in a new window.

As shown in FIG. 4A to FIG. 4M, a method of integrating and exposing the content 400 having a specific purpose in which a yield is generated through consultation with a contracted copyright holder through an association module is integrated. For example, it can be applied.

In addition, the content information combined for each asset is pre-stored in a database in the integrated management system 100, the content information is a keyword according to the location information, the type and characteristics of the content of the web page server 200 to which the content is exposed And copyrighted work information (type of work, copyright information, copyright fees, etc.). In addition, the kind of the content includes all the content produced for the purpose of advertising, promotion, sales, etc., combined with the work to generate a profit rate.

Subsequently, the webpage server 200 monitors the upload of the content that is exposed online with the asset through the webpage server 200, and when uploaded to another webpage server 200 as shown in FIG. 3B, the webpage server is uploaded. The location information of 200 is detected (S20). At this time, the uploaded web page server 200 is a public website operated by the company and the government, as well as blogs, UCC, etc., operated by the company and the government through a website, such as a portal site, a newspaper company, a broadcaster, a commerce operator, an information provider or a planner. It includes a server that can be uploaded online, such as a personal homepage.

The external data collecting unit 110 collects external data of the webpage server 200 by using the detected location information of the webpage server 200 (S30). The external data includes the site location of the web page server 200 to be uploaded, the type and nature of the web page, the number of members, the age and gender of the members, the type of content provided by the web page, the amount of access, and the amount of access time, Includes posts and comments accordingly.

Subsequently, the web page server 200 collected from the external data collection unit 110 is compared with information of at least two propensity (characteristics) which are predefined according to the type and personality of the members and the age and gender of the members, and the matching thereof. At least one propensity (characteristic) with a lot of information to be set is set. In addition, compared to at least two or more preference information which is predefined according to posts written on the webpage server 200 collected from the external data collection unit 110 and comments accordingly, the matching information is at least a lot of at least One or more user preferences are set (S50).

In this case, the method of setting the propensity (characteristic) is compared with the propensity (characteristics) that are pre-categorized by the type and personality of the webpage server 200, the age and gender of members, and matched through the comparison ( According to the number of characteristics), the corresponding propensity (characteristic) is set. In addition, the user preference setting method converts the posts and comments written on the web page server 200 into a text file, and compares each of the keywords (words) pre-categorized for preference matching in the converted text file, and compares them. Set the user preferences defined for each keyword according to the number of keywords matched. On the other hand, the propensity (characteristic) and the user preference settings are set to have a large number of matches, and may be set to a plurality in order of increasing number.

As such, when setting through the analysis of the propensity (characteristic) and user preference of the web page server 200 uploaded with the asset and the content provided with the asset, at least one or more of the analyzed propensity (characteristic) and user preference Based on the detection of at least one or more content that is matched with the content previously stored in the storage unit 180 (S60). In this case, the contents stored in the storage unit 180 include keyword information according to the type and characteristic of each content. Therefore, at least one or more contents that are easily matched are detected by comparing keyword information included in such contents with keywords corresponding to the analyzed propensity (characteristic) and user preference. On the other hand, since the content provided with the asset on the web page server 200 is already stored in the storage unit 180, there is no need to perform additional matching.

If the content uploaded to the webpage server 200 is different from the detected content based on the propensity (characteristic) and user preference of the analyzed webpage server 200 as described above, the content is changed to the detected content (S70). ).

In this case, there may be various embodiments of a method for selecting changed content. That is, different weights are assigned to the propensity (characteristic) and the user preference of the webpage server 200 to select the content having the highest average value. Or analyze at different time intervals, for example, analysis of the propensity (characteristic) to select the content to be changed by analyzing immediately after uploading, and user preferences to select the content to be changed by analyzing one month after uploading. Alternatively, the content may be selected by analyzing the same time interval. The same time interval at this time refers to a specific time immediately or defined based on the upload. Alternatively, if the analyzed keyword and the uploaded content do not match any one of the propensity (characteristic) of the webpage server 200 and the user preference, the content may be selected as the matched content.

As described above, since there are various embodiments of a method of changing content, it should be noted that the above embodiments are for the purpose of description and not of limitation, and it is understood that various embodiments are possible within the scope of the technical idea of the present invention. Could be.

On the other hand, based on the information collected by collecting the number of times of exposure of the content provided with the asset provided to the web page server 200 detected by the upload monitoring unit 130 through the collection statistics unit 170 with the change of the content; Generates statistical data, and manages the copyright fees to be assigned to the copyright holder and the charges to be charged to the advertiser based on the generated statistical data (S80). In this case, the statistical data may be log analysis data itself, such as scraps and page views of web service contents, and processed by dividing the data into criteria (for example, by age, region, and occupation) in connection with customer information. It can also be

In this case, the collection statistics unit 170 performs a log analysis function, and if the log analysis is performed by itself, all statistical data becomes internal data. The internal data refers to all statistical data generated directly in the collection statistics unit 170, the database through the storage information DB 183 in the storage unit 180 by the statistical data divided by the internal data by reference Manage. In another embodiment, the log analysis may be performed by a web log analyzer external to the collection statistics unit 170. In this case, the collection statistics unit 170 may acquire log analysis data from an external web log analyzer. An external log analyzer, for example, is the well-known google analytics. Similarly, the database is managed through the storage information DB 183 in the storage unit 180 based on the statistical data classified as external data.

Meanwhile, the embodiment of the present invention can be made into a program that can be executed in a computer. That is, the various steps involved in the method according to the present invention may be stored in a computer readable recording medium. The medium may be a magnetic storage medium such as a ROM, a floppy disk, a hard disk, etc., an optical reading medium such as CD-ROM or DVD, a digital storage medium such as a USB memory, XD), etc.) and carrier waves (e.g., transmission over the Internet).

Although the technical spirit of the present invention described above has been described in detail in a preferred embodiment, it should be noted that the above-described embodiment is for the purpose of description and not of limitation. It will be apparent to those skilled in the art that various modifications may be made without departing from the scope of the present invention. Accordingly, the true scope of the present invention should be determined by the technical idea of the appended claims.

Claims (20)

An external data collection unit for collecting external data including location information of a webpage server to which content provided with the asset is uploaded;
A content management unit for changing the content coupled to the asset based on at least one of a propensity (characteristic) of the webpage server and a user preference moved through uploading of the content provided with the asset;
An upload monitoring unit for monitoring uploading of content provided with the asset by using the location information of the web page server collected by the external data collection unit;
A propensity (characteristic) analyzer configured to set a propensity (characteristic) of the uploaded webpage server based on the type and nature of the webpage server, the age and gender of members among the external data collected from the external data collector;
A preference analysis unit configured to set a user preference of the uploaded web page server based on posts written in the web page server and comments according to the external data collected from the external data collection unit;
A content matching unit which detects at least one or more contents matching the pre-stored contents based on at least one of a propensity (characteristic) and user preference of the set web page server;
Collecting statistics for collecting the location information of the web page server detected by the upload monitoring unit, collecting the number of exposures of the content provided with the work provided by each web page server to generate statistical data based on the collected information Wealth,
Integrated management for a multimedia content service comprising a storage for storing the asset information, the content information, the location information of the uploaded web page server, the rate of return through the content, the storage information including the generated royalty system. The method of claim 1,
The external data includes the location information of the webpage server, the type and nature of the webpage, the number of members, the age and gender of the members, the type of content provided on the webpage, the amount of access, the time of the connection, the written article, and the comments accordingly. Integrated management system for a multimedia content service comprising a. 3. The method of claim 2,
The propensity (characteristic) analyzer compares at least two or more propensity (characteristics) information, which is predefined according to the type and personality of the collected webpage server, age and gender of members, and includes at least many matching information. Integrated management system for a multimedia content service, characterized by setting the propensity (characteristic) of the web page server with one or more propensity (characteristic). 3. The method of claim 2,
The preference analyzer compares at least two or more preference information predefined according to posts written on a webpage server and comments according to external data collected from the external data collector, and includes at least many matching information. Integrated management system for a multimedia content service, characterized in that the setting of one or more user preferences. The method of claim 1,
The web page server is an integrated management system for a multimedia content service, characterized in that it comprises a public server, a web page operated by an individual, the company and government. The method of claim 1,
The content is an integrated management system for a multimedia content service, including advertisements, promotions, promotions, commerce, related works, sound recordings, background music, sales content related to the copyrighted work. The method of claim 1,
The content matching unit includes keyword information according to the type and characteristic of each content, and compares the keyword information with propensity (characteristic) and user preference, respectively, to perform matching. . The method of claim 1,
The collection statistics unit using the generated statistical data calculates the royalties to be assigned to the copyright holder and the charges for advertisers, characterized in that the integrated management system for the multimedia content service. (A) combining the content with the work provided by the server that can be uploaded online to expose the web page, and to monitor the upload of the content being exposed;
(B) detecting location information of the web page server to which the exposed content is uploaded as a result of the monitoring;
(C) collecting external data of the web page server using the detected location information of the web page server;
(D) analyzing and setting at least one of a propensity (characteristic) of the uploaded webpage server and user preferences of the uploaded webpage server based on the collected external data of the webpage server;
(E) detecting at least one or more contents matching the pre-stored contents based on at least one or more of the propensity (characteristic) and user preference of the set web page server;
And (F) changing the detected content when the content uploaded to the webpage server is different from the detected content. The method of claim 9,
The content is integrated management method for the multimedia content service, characterized in that the content is produced for the purpose of advertising, promotion, sales combined with the asset to generate a profit rate. The method of claim 9,
The external data includes the site location of the webpage server uploaded, the type and nature of the webpage, the number of members, the age and gender of the members, the type of content provided by the webpage, the amount of access, the time of the connection, the written article, and the like. Integrated management method for a multimedia content service comprising a comment according to. The method of claim 9, wherein step (D)
Comparing the information of at least two or more propensities (characteristics) among the external data of the collected webpage server according to the type and nature of the webpage server and the age and gender of members;
And setting the at least one propensity (characteristic) having a large number of matching information as a result of the comparison. The method of claim 9, wherein step (D)
Comparing the external data of the collected webpage server with at least two preference information predefined according to posts written on the webpage server and comments according thereto;
And as a result of the comparison, setting the at least one user preference with a lot of matching information. 14. The method of claim 13, wherein step (D)
Converting posts and comments written on the webpage server into a text file,
Comparing each of the converted text files with keywords (words) pre-sorted for preference matching;
And a step of setting the user preference defined for each keyword according to the number of matching keywords, as a result of the comparison. The method of claim 9, wherein step (E)
The pre-stored contents include keyword information according to the type and characteristic of each content, and the keyword information included in the content is matched by comparing the keyword corresponding to the analyzed propensity (characteristic) and user preference. Integrated management method for a multimedia content service, characterized in that detecting at least one or more content. The method of claim 9, wherein (F)
An integrated management method for a multimedia content service, characterized by selecting different content with the highest average value by assigning different weights to the propensity (characteristic) and user preference of a webpage server. The method of claim 9, wherein (F)
And analyzing the propensity (characteristics) and user preferences of the web page server at different time intervals and changing the detected content when the analysis results are different from each other. 10. The integrated management method of claim 9, wherein the step (F) compares each other with each other at a specific time interval defined immediately or on an upload basis. The method of claim 9,
Collects the number of exposures of the contents provided with the work provided on the web page server to generate statistical data based on the collected information, and based on the generated statistical data, the copyright fees and charges for advertisers to be assigned to the copyright holder Integrated management method for a multimedia content service, characterized in that further comprising the step of managing. A computer-readable recording medium having recorded thereon a program for executing each step of the integrated management method for a multimedia content service according to any one of claims 9 to 19.

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