KR20130135466A - System for supporting publicity of mobile application using multi advertisement platform and method thereof - Google Patents

Abstract

A system and a method thereof for supporting mobile application marketing efforts using a multi advertisement platform according to the present invention are disclosed. The system designed to support mobile application promotion efforts according to the present invention features an application DB at which mobile applications are registered by a developer terminal; a mutual application advertisement DB for storing application advertisement policies for the mobile applications and application advertisements; a CAIS server providing the application advertisements to a user terminal activating the mobile applications according to the application advertisement policies. [Reference numerals] (110) User terminal;(120) CAIS server;(130) Cross-App advertising DB;(140) App Information DB;(150) Developer terminal

Description

SYSTEM AND SUPPORTING PUBLICITY OF MOBILE APPLICATION USING MULTI ADVERTISEMENT PLATFORM AND METHOD THEREOF FIELD OF THE INVENTION [0001]

The present invention relates to a mobile application promotion support technique, and more particularly, to a mobile application promotion support technique for promoting a mobile application advertisement in an existing advertisement platform, And more particularly, to a system and method for supporting mobile application promotion using a multi-ad platform that exposes valid ads.

As smartphones become popular, the smartphone ad market is growing significantly. The online advertising method, which has been growing in the general Internet environment, is expanding to the smartphone environment. These smartphone ads distribute apps free of charge, create ad boxes in a certain part of the app, and when the ad is exposed or clicked on to the users of the app, the ad platform is charged to the app developers and advertising agencies .

Advertisers often want to use apps that are mostly downloaded by smartphone users (so-called popular apps) as advertising media, and thus advertising agencies want to contract with a large number of downloads or with a large number of users.

App developers will also need to advertise apps to increase the number of app downloads, especially in a short period of time, as more ad impressions and clicks will increase ad revenue.

Because of the nature of the app, it is very difficult to get the best word-of-mouth advertising even if it's a good app, so app developers need to be actively marketing to promote their apps while spending their personal advertising dollars.

However, since most of apps are developed by venture companies or individuals with a smaller capital size than those with larger capital sizes, it is not easy to apply advertising methods that expect ad effectiveness compared to existing ones.

In addition, the advertising agency spends most of its money on specific developers who create popular apps, because even if they run the app for the same amount of time, the ad agency will randomly expose a high percentage of eligible ads that can charge for popular apps Because it sets a lower effective ad exposure rate for unfamiliar apps.

SUMMARY OF THE INVENTION Accordingly, it is an object of the present invention to provide a method and system for solving the problems of the prior art, A system and method for supporting mobile application promotion using a multi-ad platform that allows effective advertisement of an advertisement platform to be exposed.

However, the objects of the present invention are not limited to those mentioned above, and other objects not mentioned can be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention, there is provided a system for supporting mobile application promotion, comprising: an app information DB for registering a mobile application from a developer terminal; A mutual application advertisement DB for storing an application advertisement policy and an application advertisement for the mobile application; And a CAIS server for providing an application advertisement to a user terminal executing the mobile application according to the application advertisement policy.

Preferably, the app advertisement includes at least one of an external advertisement, which is an app advertisement provided in association with an existing advertisement platform, and a mutual app advertisement, which is an app advertisement that promotes an app among the previously registered mobile apps do.

Preferably, the application advertisement policy sets an exposure order and an exposure ratio of the external advertisement and the mutual-application advertisement at regular intervals.

Preferably, the CAIS server sets a weight for the registered mobile application, changes the weight by reflecting the number of impressions and the number of clicks of the mutual application advertisement during a certain period after the predetermined period, and when the mutual- And subtracts the weight of the corresponding mobile application from each other and exposes the mutual app advertisement until the weight reaches a predetermined threshold value.

Preferably, the CAIS server initializes the weight by reflecting the number of clicks and the number of clicks of the mutual app advertisement before the predetermined period when the weight reaches the predetermined threshold.

Advantageously, the CAIS server exposes the mutual app advertisements during the idle time if the idle time occurs after the first external advertisement is exposed.

According to another aspect of the present invention, a method for supporting promotion of a mobile application includes: registering a mobile application from a developer terminal; Storing an application advertisement policy and an application advertisement for the mobile application; And providing an application advertisement to a user terminal executing the mobile application according to the application advertisement policy.

Preferably, the app advertisement includes at least one of an external advertisement, which is an app advertisement provided in association with an existing advertisement platform, and a mutual app advertisement, which is an app advertisement that promotes an app among the previously registered mobile apps do.

Preferably, the application advertisement policy sets an exposure order and an exposure ratio of the external advertisement and the mutual-application advertisement at regular intervals.

Preferably, the providing step sets a weight for the registered mobile application, changes the weight by reflecting the number of clicks and the number of clicks of the mutual application advertisement for a certain period of time, and when the mutual- And subtracts the weight of the corresponding mobile application from each other and exposes the mutual app advertisement until the weight reaches a predetermined threshold value.

Preferably, the providing step reflects the number of clicks and the number of clicks of the mutual app advertisement before the predetermined period when the weight reaches the predetermined threshold, and initializes the weight.

Advantageously, the providing step exposes the mutual app advertisements during the idle time when the idle time occurs after the first external advertisement is exposed.

Accordingly, according to the present invention, the valid advertisement of at least one mutual app advertising platform or the valid advertisement of another existing advertisement platform is exposed according to a predetermined advertisement policy during a mobile application advertisement idle time of a previously registered existing advertisement platform, There is an effect that the exposure time of the advertisement can be increased.

In addition, according to the present invention, the effective advertisement of at least one existing other advertisement platform is exposed according to a predetermined advertisement policy during a mobile application advertisement idle time of an existing registered advertisement platform, thereby maximizing advertisement revenue It is effective.

In addition, since the present invention supports the mutual promotion of mobile applications by allowing the effective advertisement of at least one mutual app advertising platform to be exposed according to a predetermined advertisement policy during a mobile application advertisement idle time of a previously registered existing advertisement platform, There is an effect that the downloading and utilization rate of the application can be increased.

1 is a diagram illustrating a system for supporting mobile application promotion in accordance with an embodiment of the present invention.
2 is a diagram showing a structure of a multi-ad platform according to the present invention.
3 is a diagram illustrating advertisement scheduling according to an application advertisement policy.
FIG. 4 is a diagram showing an internal configuration of the CAIS server 120 shown in FIG.
5 is a diagram illustrating a method of registering an application advertisement according to an embodiment of the present invention.
FIG. 6 is a diagram illustrating a method for providing mutual application advertisements according to an exemplary embodiment of the present invention. Referring to FIG.
FIG. 7 is a diagram illustrating a method for checking network status according to an exemplary embodiment of the present invention. Referring to FIG.

Hereinafter, a system and method for supporting mobile application promotion using a multi-ad platform according to an embodiment of the present invention will be described with reference to FIGS. 1 to 7 attached hereto. The present invention will be described in detail with reference to the portions necessary for understanding the operation and operation according to the present invention.

In describing the constituent elements of the present invention, the same reference numerals may be given to constituent elements having the same name, and the same reference numerals may be given thereto even though they are different from each other. However, even in such a case, it does not mean that the corresponding component has different functions according to the embodiment, or does not mean that the different components have the same function. It should be judged based on the description of each component in the example.

In the following description of the embodiments of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

In addition, in describing the component of this invention, terms, such as 1st, 2nd, A, B, (a), (b), can be used. These terms are intended to distinguish the constituent elements from other constituent elements, and the terms do not limit the nature, order or order of the constituent elements. When a component is described as being "connected", "coupled", or "connected" to another component, the component may be directly connected or connected to the other component, Quot; may be "connected," "coupled," or "connected. &Quot;

Particularly, the present invention provides at least one mutual app advertising platform, for example, in a CAIS according to a pre-registered existing advertising platform, for example, a mobile application such as cauly, ad @ m, iAD or a pre- This paper proposes a new mobile application promotion support technique that exposes the effective advertisement of the advertising platform.

1 is a diagram illustrating a system for supporting mobile application promotion in accordance with an embodiment of the present invention.

1, a system for supporting mobile application promotion according to the present invention includes a user terminal 110, a Collaborate Application Incubating System (CAIS) server 120, a mutual application advertisement DB 130, An application information DB 140, a developer terminal 150, and the like.

The user terminal 110 may receive advertisement of at least one advertisement platform pre-registered according to an application advertisement policy while using a mobile application or a mobile app. The user terminal 110 is a communication terminal capable of receiving a mobile communication service using a wired or wireless communication network and includes a mobile phone, a smart phone, a PDA (Personal Digital Assistants), a tablet PC, It can be a comprehensive concept.

CAIS server 120 may utilize a multi-ad platform to support mobile application promotion.

2 is a diagram showing a structure of a multi-ad platform according to the present invention.

As shown in FIG. 2, the CAIS server 120 according to the present invention can interoperate with an existing advertisement platform and support a mutual advertisement platform between a plurality of mobile applications.

The CAIS server 120 registers a mobile application developed by at least one application developer for mutual application advertisement in the application information DB 140 and transmits the application advertisement policy and the application advertisement for the registered mobile application to the mutual application advertisement DB (130). Here, the application advertisement policy can set an exposure order and an exposure ratio of the external advertisement and the mutual application advertisement of the advertisement platform different from the advertisement platform selected by the developer.

3 is a diagram illustrating advertisement scheduling according to an application advertisement policy.

As shown in FIG. 3, for example, the exposure ratio of the advertisement advertisement policy is set to 70%: 30% of the external advertisement: the external advertisement A (35%), ), External advertisement B (35%), and mutual app advertising (15%).

Of course, when you set up an ad ad policy, you do not have to have external ad and cross-app ad exposures, and you can set your ad to be 100% exposed.

At this time, the external advertisement represents an app advertisement provided in association with the existing advertisement platform, and the mutual app advertisement (CAIS app advertisement) can represent an app advertisement that promotes each other's app among the previously registered mobile apps.

Upon registration of the application advertisement policy, the CAIS server 120 performs an inspection of whether or not the corresponding application advertisement can be properly loaded in another mobile application, for example, an image size and resolution of the application advertisement, , The app is stored in the app advertisement DB.

This is because if the image size or resolution of the application advertisement is not suitable for another mobile application, it is necessary to readjust the image size or the resolution of the advertisement of the application.

At this time, the CAIS server 120 does not separately check the application advertisement policy.

The CAIS server 120 can provide the statistics of the exposure ratio and the number of clicks of the advertisement set according to the application advertisement policy.

The developer terminal 150 can register his / her mobile application in the CAIS server 120 that can promote his / her mobile application using the multi-ad platform and can receive the API key. Here, the API key can be used when installing the CAIS library.

That is, if there is an API key that has been issued in advance, the developer terminal 150 can load the CAIS library in the mobile application registered in the CAIS server 120 using the API key.

The CAIS library on the client side can request external advertisements or mutual app ads according to the order of exposure. 1) In case of external advertisement, the CAIS library requests advertisement to the existing advertisement platform and transmits the advertisement information to the CAIS server 120. 2) In case of mutual application advertisement, the CAIS library requests the CAIS server 120 to advertise the corresponding application.

In this case, the developer terminal 150 is a communication terminal that can receive a mobile communication service using a wired or wireless communication network as well as the user terminal 110, for example, a mobile phone, a smart phone, a PDA, a tablet PC, It can be a comprehensive concept.

FIG. 4 is a diagram showing an internal configuration of the CAIS server 120 shown in FIG.

4, the CAIS server 120 according to the present invention includes an application advertisement inventory setting module 121, a mutual application advertisement circulation module 122, a statistics / log monitoring module 123, and the like .

The app ad inventory setting module 121 can set an exposure order of an application advertisement according to an application advertisement policy preset by an application developer, that is, a mutual app advertisement (CAIS app advertisement).

When the mutual application advertisement circulation module 122 receives the request for the mutual application advertisement, the mutual application advertisement circulation module 122 can transmit the mutual application advertisement with reference to the mutual application advertisement DB by using the API key of the mobile application.

The statistics / log monitoring module 123 may provide the exposure rate and the number of clicks of the application advertisement.

5 is a diagram illustrating a method of registering an application advertisement according to an embodiment of the present invention.

As shown in FIG. 5, the developer terminal registers the mobile application developed by the developer terminal in the CAIS server (S510) and receives the API key from the CAIS server (S520).

Next, the developer terminal can load the CAIS library into the registered mobile application using the issued API key (S530).

Next, the developer terminal can set an application advertisement policy for the registered mobile application, for example, an exposure order of the advertisement platform, an exposure time of the corresponding advertisement platform, and the like (S540).

In other words, if idle time occurs after the first external advertisement is exposed according to the order of exposure of the advertisement platform, the mutual app advertisement (CAIS app advertisement) is exposed during the idle time, Lt; / RTI > For example, if one ad platform's exposure time of 1 minute is specified, then the mutual app ad (CAIS app ad), that is, another application advertisement registered in the system, is exposed for 30 seconds corresponding to 50% .

Next, the CAIS server may set a weight for the registered mobile application (S550). For example, the CAIS server sets a weight for the registered mobile application, and changes the weight by reflecting the number of impressions and clicks of the advertisement of the advertisement during the period after a predetermined period.

At this time, as the number of impressions and clicks of the mobile application increases, the weight increases, and the weighted mobile application increases the exposure rate to the mutual app advertisement.

That is, the number of exposures varies depending on the weights of the mutual app advertisements. Weights are assigned to the number of mutual app ads exposed by the app during a specific period of time, and once the app ad is exposed, the weight of the mobile app is reduced by 1 and the mutual app ad is exposed until the weight is zero. do. These mutual app ads will be promoted in the order of pre-set app ad policies. As you advertise more apps in a specific app, the more you weigh, the more you can promote your app in other apps.

Therefore, adjusting the weighting of mutual app ads can provide a place to promote your mobile app in a short period of time. For example, if you increase the weight of mutual app advertising instead of existing advertising platform effective ads, your app will be advertised in other app.

The weights of the mutual app advertisements will be described in detail with reference to Table 1 below.

App name Next
(Ad exposure threshold) Init
(Initial ad exposure threshold) A 20 10 B 10 10 C 6 10 D 4 10 Total ad exposure threshold 40 40

Here, the initial advertisement exposure reference value represents a value of the number of times that an app registered in the mutual application advertisement is exposed to other applications, and the advertisement exposure reference value reflects the number of impressions and clicks The previous advertisement exposure reference value is changed to indicate a newly set reference value, and the total advertisement exposure reference value represents the total sum of advertisement exposure reference values of the apps registered in the mutual app advertisement.

At this time, the specific time period refers to the time when the total number of application impressions reaches the total advertisement exposure threshold value.

[Table 1] shows an example in which the initial advertisement exposure reference value Init is set to 10, and the set reference value is decreased by 1 each time an advertisement of the user's own application is exposed. However, mobile apps never advertise their mobile apps in mutual app ads.

Each time a mutual app ad is exposed in a particular app, its exposure threshold, Next, will increase by one.

When the total number of app impressions reaches the total ad exposure threshold value, the advertisement exposure threshold value Next is changed to the initial advertisement exposure threshold value Init, and the process is repeated.

For example, in [Table 1], since the A app is the 20th most exposed to other apps, the number of times your app is exposed to the in-app will increase from 10 to 20 in the next period.

FIG. 6 is a diagram illustrating a method for providing mutual application advertisements according to an exemplary embodiment of the present invention. Referring to FIG.

As shown in FIG. 6, the CAIS server can confirm whether there is a mutual application advertisement request from the user terminal (S610). When the CAIS server confirms the request, the CAIS server can search for the mutual-app advertisements in the next step according to the predetermined application advertisement policy (S620).

Next, the CAIS server can determine whether all the retrieved cross-app advertisements have been exhausted (S630). Next, if the CAIS server determines that there is no mutual app advertisement to advertise as a result of the judgment, the CAIS server can suspend the advertisement and expose the external advertisement of another billable advertisement platform.

On the other hand, if the CAIS server judges that all the mutual-app advertisements are not exhausted and the mutual-app advertisements in the next order are present, it is possible to check whether the weight of the mutual-app advertisements is zero (S640).

Next, the CAIS server can initialize the weights if the weight is 0 as a result of checking (S650). At this time, the CAIS server initializes the weights reflecting the advertisement impressions before the specific period.

On the other hand, if the weight is not 0 as a result of the check, the CAIS server can provide the corresponding cross-app advertisement (S660). The CAIS server then subtracts 1 from the weight of the corresponding cross-app ad.

In addition, the CAIS server can be used to check the current mobile network status. The current mobile network consists of 3G, LTE, and WIFI. Usually, WIFI has a priority, so when the WIFI is received, the communication mode is automatically switched to WIFI. At present, the mobile terminal automatically receives the WIFI AP to use the communication mode. However, as the number of APs increase exponentially, it is possible to receive the AP signal, but the situation where the internet is not available frequently occurs.

At this time, the user must forcibly release the WIFI mode to change to 3G or LTE mode.

FIG. 7 is a diagram illustrating a method for checking network status according to an exemplary embodiment of the present invention. Referring to FIG.

As shown in FIG. 7, since the current system can not automatically notify the WIFI status, the network status is obtained using SNMP (Simple Network Management Protocol).

The user terminal can confirm whether a response to the request for the app advertisement has been received (S710).

Next, if the user terminal does not receive the confirmation result, the user terminal can send an SNMP request to the specific server through the PING test (S720).

Next, the user terminal can confirm whether a response to the PING test is received (S730).

Next, if the response is not received as a result of the check, the user terminal determines that the current network status is network congestion and network disable, and displays a warning message indicating that the WIFI communication is congested or impossible in the advertisement display window of the running application (S740).

In this state, the user terminal performs a PING test on a specific server at predetermined intervals. So, when it returns to the normal state, the user terminal performs according to the application advertisement policy.

It is to be understood that the present invention is not limited to these embodiments, and all of the elements constituting the embodiments of the present invention described above may be combined or operated in one operation. That is, within the scope of the present invention, all of the components may be selectively coupled to one or more of them. In addition, although all of the components may be implemented as one independent hardware, some or all of the components may be selectively combined to perform a part or all of the functions in one or a plurality of hardware. As shown in FIG. In addition, such a computer program may be stored in a computer-readable medium such as a USB memory, a CD disk, a flash memory, etc., and read and executed by a computer, thereby implementing embodiments of the present invention. As the storage medium of the computer program, a magnetic recording medium, an optical recording medium, a carrier wave medium, or the like may be included.

Furthermore, all terms including technical or scientific terms have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined in the Detailed Description. Terms used generally, such as terms defined in a dictionary, should be interpreted to coincide with the contextual meaning of the related art, and shall not be interpreted in an ideal or excessively formal sense unless explicitly defined in the present invention.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or essential characteristics thereof. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

110: User terminal
120: CAIS server
130: Cross-App Ad DB
140: App information DB
150: Developer terminal

Claims (12)

An app information DB for registering a mobile application from a developer terminal;
A mutual application advertisement DB for storing an application advertisement policy and an application advertisement for the mobile application; And
A CAIS server providing an app advertisement to a user terminal running the mobile application according to the app advertisement policy;
System for supporting a mobile application promotion comprising a. The method according to claim 1,
The above-
And at least one of an external advertisement that is an application advertisement provided in association with an existing advertisement platform, and a mutual app advertisement that is an app advertisement that promotes an app among the previously registered mobile apps. For the system. The method of claim 2,
The above-
And sets an exposure order and an exposure ratio of the external advertisement and the mutual-application advertisement at a predetermined period. The method according to claim 1,
The CAIS server
Setting a weight for the registered mobile application, changing a weight by reflecting the number of impressions and clicks of the mutual-app advertisement during a period after a predetermined period of time,
When the mutual-application advertisement is exposed, subtracts the weight of the corresponding mobile application and exposes the mutual-app advertisement until the weight reaches a predetermined threshold value. system. 5. The method of claim 4,
The CAIS server,
And when the weight reaches a predetermined threshold, the weighting unit initializes the weight based on the number of impressions and the number of clicks of the mutual app advertisement before the predetermined period. The method according to claim 1,
The CAIS server,
And exposes the mutual app advertisements during the idle time when idle time occurs after the first external advertisement is exposed. Receiving a mobile application from a developer terminal;
Storing an application advertisement policy and an application advertisement for the mobile application; And
Providing an app advertisement to a user terminal executing the mobile application according to the app advertisement policy;
Method for supporting mobile application promotion comprising a. The method of claim 7, wherein
The above-
And at least one of an external advertisement that is an application advertisement provided in association with an existing advertisement platform, and a mutual app advertisement that is an app advertisement that promotes an app among the previously registered mobile apps. Way. The method of claim 8,
The above-
And setting the exposure order and the exposure ratio of the external advertisement and the mutual-application advertisement at a predetermined period. The method of claim 7, wherein
The providing step
Setting a weight for the registered mobile application, changing a weight by reflecting the number of impressions and clicks of the mutual-app advertisement during a period after a predetermined period of time,
When the mutual-application advertisement is exposed, subtracts the weight of the corresponding mobile application and exposes the mutual-app advertisement until the weight reaches a predetermined threshold value. Way. The method of claim 10,
Wherein the providing step comprises:
And when the weight reaches a predetermined threshold value, initializing the weight based on the number of impressions and the number of clicks of the mutual app advertisement before the specific time period. The method of claim 7, wherein
Wherein the providing step comprises:
And exposing the interactive app advertisements during the idle time if idle time occurs after the first external advertisement is exposed.

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