KR102020985B1 - System for offering advertisemnet using wifi network - Google Patents

Abstract

The present invention relates to an advertisement providing system using a Wi-Fi network realized to provide an advertisement to a user terminal when the user terminal uses a wireless Internet service through a Wi-Fi network installed at a business place. According to the present invention, the advertisement providing system comprises: a DNS server for inducing Internet access of a user terminal connected to a router installed at a business place through a Wi-Fi network; a web relay server for relaying Internet access of the user terminal and attaching an advertisement to web data received through the Internet and providing the same to the user terminal; a reward payment server configured to pay a reward to an administrator of the router connected to the user terminal in response to the amount of advertisement consumed by the user terminal; and advertisement server which selects and transmits advertisement to the web relay server.

Description

Advertising system using WIFI network {SYSTEM FOR OFFERING ADVERTISEMNET USING WIFI NETWORK}

The present invention relates to a system for providing advertisement using a WIFI network, and more particularly, when a user terminal uses a wireless Internet service through a WIFI network installed at a workplace, an advertisement is provided to the user terminal. It relates to an advertisement providing system.

With the development of communication technology, the spread of smartphones and tablet PCs has proliferated, and users of smartphones and tablet PCs are increasing rapidly. Also, wireless Internet advertisements using smartphones and tablet PCs are increasing.

In addition, for customer convenience in business or public places such as large marts, outlet stores, department stores, underground shopping malls, shopping malls, amusement parks, sports stadiums, convention centers, public transport facilities, coffee shops, restaurants, hospitals, libraries, theaters, etc. Increasingly, Wi-Fi is being built.

As such, advertisement marketing using a Wi-Fi infrastructure established in a business place or a public place remains at a level of providing advertisement content or moving to a predetermined web page at the first Wi-Fi connection.

In the case of an advertisement providing service based on the existing Wi-Fi network, the initial execution cost is high due to the advertisement operation focused on the medium-large advertisers, which has a disadvantage of high entry barrier for small and medium advertisers.

In addition, in the case of reward advertising using the existing Wi-Fi network, because the advertisement is exposed only through the alliance between the advertising platform and the provider, the advertising target was very small and the advertising efficiency was low. Attention was high but the effectiveness of advertising was low.

Korean Patent Registration No. 10-1533420 Korea Patent Registration No. 10-1435256

One aspect of the present invention is to provide an advertisement to the user terminal when the user terminal using the wireless Internet service through the WIFI network installed in the workplace, and to reward the administrator of the WIFI router of the workplace with a reward for the use of the WIFI network Provides an advertisement providing system using the implemented WIFI network.

The technical problem of the present invention is not limited to the technical problem mentioned above, and other technical problems not mentioned will be clearly understood by those skilled in the art from the following description.

Advertisement providing system using a WIFI network according to an embodiment of the present invention, DNS server for inducing Internet access of the user terminal connected to the router installed in the workplace via the WIFI network; A web relay server for relaying Internet access of a user terminal and attaching an advertisement to web data received through the Internet and providing the same to the user terminal; A reward payment server that rewards the manager of the router to which the user terminal is connected in response to the amount of advertisement consumed by the user terminal; And an advertisement server that selects an advertisement by using user information of a user terminal connecting to the Internet through the web relay server and transmits the advertisement to the web relay server.

In an embodiment, the web relay server may include an advertisement in a body of TEXT / HTML type data among Hyper Text Transfer Protocol (HTTP) data and transmit the advertisement to a router.

In an embodiment, the advertisement server may select and transmit an advertisement to the web relay server only when there is a permission response regarding whether to provide an advertisement when the user terminal logs in to Wi-Fi.

In an embodiment, when there is a permission response from the user terminal, the advertisement server may retrieve user information from the user terminal and select a user-customized advertisement corresponding to the retrieved user information.

In an embodiment, the advertisement server sets a target user who wants to provide an advertisement from an advertiser who wants to provide an advertisement, and selects an advertisement corresponding to user information of the target user when there is a request for internet access from the target user. Can be transmitted to the web relay server.

In an embodiment, the advertisement server sets a target user who wants to provide an advertisement from a business owner of a business site that provides a WIFI network, and when there is a request for internet access from the target user, an advertisement corresponding to user information of the target user. May be selected and transmitted to the web relay server.

In an embodiment, the reward payment server may set a workplace that currently provides a WIFI network to which the user terminal is connected to the Internet as a reference workplace, and provide neighboring WIFI networks in the order of distance based on the reference workplace. You can classify your workplace.

In one embodiment, the reward payment server is newly connected to the Internet when a user terminal attempts to access the Internet through a new workplace that provides a WIFI network from a reference workplace where the user terminal initially provided the WIFI network. The company can succeed in the status of the reference site as an attempted business site, and reclassify the sites that provide neighboring WIFI networks in order of distance based on the sites that have inherited the status of the reference site.

In one embodiment, the reward payment server, the reward is paid only to businesses that have agreed to provide advertising through their WIFI network, the rewards can be paid by varying the weight for each of the businesses that are ranked according to the reference location and distance. have.

In an embodiment, the reward payment server may assign the largest weight to the reference business that has agreed to provide the advertisement, and may assign more weight as the distance from the reference business gets closer.

In one embodiment, the reward payment server, if the user terminal is connected to the Internet through the WIFI network of the reference site, currently does not provide the WIFI network to the user terminal weighted even in the case of the workplace that agreed to provide advertising Rewards can be paid separately.

In an embodiment, the reward payment server may set a plurality of businesses that have agreed to provide the WIFI network as one cell.

In one embodiment, the reward payment server allows the use of a WIFI network located close to the workplace that did not agree to provide the WIFI network to induce access of the user terminal in the direction of the workplace that did not agree to provide the WIFI network The greater the probability of one workplace, the more prizes or coupons can be provided to the user terminal.

In one embodiment, the reward payment server, the upper limit of the reward is paid to the manager of the router, the reward payment amount according to the advertising consumption amount of the user terminal through the WIFI network of the workplace that allows the use of the WIFI network upper limit If the company has not previously agreed to provide the WIFI network, and the business has agreed to provide the network and has obtained the status of the standard business site, the manager of the router of the business site that newly acquired the status beyond the upper limit generated by the neighboring business sites. Can be paid to

In one embodiment, the reward payment server, the manager of the router of the workplace where the reward is exceeded the upper limit of the reward of the set reward among the rewards received when the non-operating workplace becomes the reference workplace and receives the reward exceeding the upper limit Can be paid to

According to one aspect of the present invention, by providing a differentiation of the existing WI-FI reward advertising, by providing a reward to the business providing the advertisement to naturally secure the advertising exposure area and target to secure a large number of advertising targets, Consumers who view may be able to obtain accurate information by encouraging them to watch accurate target advertisements and region-based advertisements, thereby improving advertisement performance and attention.

1 is a flowchart illustrating an advertisement providing method using a WIFI network according to an embodiment of the present invention.
2 is a diagram illustrating an advertisement providing system using a WIFI network according to an embodiment of the present invention.

DETAILED DESCRIPTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be embodied in other embodiments without departing from the spirit and scope of the invention in connection with one embodiment. In addition, it is to be understood that the location or arrangement of individual components within each disclosed embodiment may be changed without departing from the spirit and scope of the invention. The following detailed description, therefore, is not to be taken in a limiting sense, and the scope of the present invention, if properly described, is defined only by the appended claims, along with the full range of equivalents to which such claims are entitled. Like reference numerals in the drawings refer to the same or similar functions throughout the several aspects.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the drawings.

1 is a flowchart illustrating an advertisement providing method using a WIFI network according to an embodiment of the present invention.

Referring to FIG. 1, in the advertisement providing method using the WIFI network according to an embodiment of the present invention, the Internet connection of the user terminal 500 connected to a router installed in a workplace through the WIFI network is first performed by the DNS server 100. Induced to the relay server 200 (S110).

The web relay server 200 relays the Internet connection of the user terminal 500 induced in the above-described step S110 (S120).

When the user terminal 500 is connected to the Internet in step S120 described above, the advertisement server 400 selects an advertisement using the user information of the user terminal 500 that accesses the Internet through the web relay server 200. After transmission to the web relay server 200 (S130).

In step S130, the web relay server 200 attaches the advertisement received from the advertisement server 400 to the web data received through the Internet, and provides the advertisement to the user terminal 500 (S140).

In one embodiment, the step of attaching the advertisement to the user terminal 500 (S140), the advertisement is included in the body of the data of the TEXT / HTML type of Hyper Text Transfer Protocol (HTTP) data to the router Can transmit

In an embodiment, the step of selecting and transmitting an advertisement to the web relay server 200 (S140) may be performed by selecting an advertisement only when there is a permission response regarding whether to provide an advertisement when the user terminal 500 logs in to Wi-Fi. It may be transmitted to the web relay server 200.

In an embodiment, in step S140 of selecting and transmitting an advertisement to the web relay server 200, when there is a permission response from the user terminal 500, the user information is retrieved from the user terminal 500 and retrieved. The user-customized advertisement corresponding to the user information may be selected.

In an embodiment, the step of selecting and transmitting the advertisement to the web relay server 200 (S140) sets a target user who wants to provide an advertisement from an advertiser who wants to provide an advertisement, and requests an Internet connection from the target user. In this case, the advertisement corresponding to the user information of the target user may be selected and transmitted to the web relay server 200.

In an embodiment, in step S140 of selecting and transmitting an advertisement to the web relay server 200, a target user who wants to provide an advertisement from a business owner of a business site that provides a WIFI network is set, and the Internet from the target user is selected. If there is an access request, the advertisement corresponding to the user information of the target user may be selected and transmitted to the web relay server 200.

In response to the consumption amount of the advertisement provided by step S140 described above by the user terminal 500, the reward payment server 300 issues a reward to the manager of the router to which the user terminal 500 is connected (S150).

In one embodiment, the step of paying the rewards (S150), the workplace that currently provides the WIFI network that the user terminal 500 is connected to the Internet as a reference workplace, the ranking according to the distance based on the reference workplace It is possible to classify businesses that provide nearby WIFI networks.

In one embodiment, the step of paying the reward (S150), the user terminal 500 is moved from the reference workplace that provided the WIFI network initially connected to the Internet to connect to the Internet through a new workplace that provides the WIFI network If you try to do so, you can take over the status of the reference site as a new site that attempts to access the Internet, and you can reclassify the sites that provide neighboring WIFI networks in order of distance based on the sites that have inherited the status of the reference site. have.

In one embodiment, the step of paying the reward (S150), the reward is paid only to the business that agreed to provide the advertisement through their WIFI network, the rewards by varying the weight for each of the businesses that are ranked according to the reference site and distance Can be paid.

In one embodiment, the step of paying the reward (S150) may be given the largest weight to the reference workplace agreed to provide the advertisement, and the greater the distance closer to the reference workplace.

In one embodiment, the step of paying a reward (S150), if the user terminal 500 is connected to the Internet through the WIFI network of the reference place, currently does not provide the WIFI network to the user terminal 500 Businesses that have agreed to provide advertisements may also receive rewards based on their weights.

In an embodiment, in step S150 of providing a reward, a plurality of businesses that have agreed to provide a WIFI network may be set as one cell.

In one embodiment, the step of paying the reward (S150) is located at a short distance from the business that did not agree to provide the WIFI network to induce access of the user terminal 500 in the direction of the business that did not agree to provide the WIFI network Businesses that allow the use of the WIFI network may provide a prize or coupon to the user terminal 500 with a greater probability.

In one embodiment, the step of paying the rewards (S150), setting the upper limit of the rewards paid to the manager of the router, the advertisement of the user terminal 500 through the WIFI network of the workplace allowed to use the WIFI network If the amount of reward payment exceeds the upper limit, the workplace that has not previously agreed to provide the WIFI network agrees to provide the network and acquires the status of the standard workplace. It can be paid to the manager of the router of the acquired workplace.

In one embodiment, the step of paying the reward (S150), if the non-operating place is a reference place to receive a reward that exceeds the upper limit, the reward of the rewarded business exceeded the predetermined percentage of the reward received exceed the upper limit It can be paid to the manager of the router.

The advertisement providing method using the WIFI network as described above may be implemented in the form of program instructions that may be implemented as an application or executed through various computer components, and recorded in a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination.

The program instructions recorded on the computer-readable recording medium are those specially designed and configured for the present invention, and may be known and available to those skilled in the computer software arts.

Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CDROMs and DVDs, and magneto-optical media such as floptical disks. And hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like.

Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

The driving method by the DNS server 100, the web relay server 200, the reward payment server 300, and the advertisement server 400 in each step of the advertisement providing method using the WIFI network having the steps as described above is illustrated in FIG. 2 It will be described later in the system description.

Advertisement using the WIFI network according to an embodiment of the present invention having the steps as described above, by providing a differentiation of the existing WI-FI Rewards advertising, by providing a reward to the workplace that provides the advertisement naturally the advertisement exposure area And by securing a target to secure a large number of advertising targets, consumers who see the advertisement can be obtained to obtain useful information by watching the correct target advertising and region-based advertising can improve the advertising performance and attention.

2 is a diagram illustrating an advertisement providing system using a WIFI network according to an embodiment of the present invention.

2, the advertisement providing system 10 using the WIFI network according to an embodiment of the present invention, DNS server 100, web relay server 200, reward payment server 300 and the ad server 400 ).

The DNS server 100 induces Internet access through the web relay server 200 of the user terminal 500 connected to the router installed in the workplace via the WIFI network.

In this case, the user terminal 500 is a terminal (for example, a mobile communication terminal such as a smartphone, a mobile phone, a PDA, etc.) used by a customer to receive an advertisement according to the present invention, and is connected to a router through a WIFI network connection. Can be connected.

In one embodiment, the DNS server 100 is configured to set the router's DNS server (Domain Name System Server, a server that extracts IP address from domain name) to pass all Internet data through the web relay server 200. (I.e. data hijacking).

The web relay server 200 relays the Internet connection of the user terminal 500, and attaches the advertisement received from the advertisement server 400 to the web data received through the Internet, and provides the same to the user terminal 500.

Web relay server 200, the web router port for transmitting and receiving web data to and from the user terminal 500, the web Internet port for transmitting and receiving data to and from the Internet and the data to and from the ad server 400 It may include an ad server client.

Here, the web relay server 200 receives the actual Internet data by transmitting the web data received from the user terminal 500 to the web client port, the data received through the Internet and the advertisement received from the advertisement server 400. You can combine the data and send it to a web router.

The web relay server 200 may configure a mixer for requesting data from the internet and requesting data from the advertisement server 400.

Accordingly, all the web data is implemented to go to the real Internet via the web relay server 200.

That is, the user terminal 500 accesses the Internet via the web relay server 200 via the router, and receives the web data transmitted from the Internet via the router after the web relay server 200. do.

In an embodiment, the web relay server 200 may include an advertisement in a body of TEXT / HTML type data among Hyper Text Transfer Protocol (HTTP) data and transmit the advertisement to the router.

The reward payment server 300 provides a reward to the manager of the router to which the user terminal 500 is connected in response to the amount of advertisement consumed by the user terminal 500.

Here, the reward is paid to the manager according to the present invention, and refers to points, coupons, gift certificates, cash, etc., such as purchasing goods on a specific site or presenting them as a gift to a third party. Anything that can have value can be applied regardless of its name.

In an exemplary embodiment, the reward payment server 300 may set a workplace that provides a WIFI network to which the user terminal 500 is currently connected to the Internet as a reference workplace, and the neighbors may be ranked according to distance based on the reference workplace. It is possible to classify businesses that provide WIFI networks.

At this time, the reward payment server 300, in classifying the workplace, it is preferable to extend to the fourth place of business as follows, without expanding the distance of the workplace indefinitely so as to prevent the expansion of the workplace indefinitely. Do.

For example, in the case of a shopping mall consisting of a plurality of business sites, if one of the business sites that have agreed to provide the WIFI network is set as the reference business site, the nearest business center is located closest to the reference business site. The workplace may be designated as the first proximity, the second nearest workplace, the second nearest workplace, the third nearest workplace, the third nearest workplace, and the fourth nearest workplace as the fourth nearby workplace.

Next, the reward payment server 300, when the user terminal 500 attempts to access the Internet through a new workplace that provides a WIFI network from the reference workplace that initially provided the WIFI network connected to the Internet, The company can take over the status of the standard site as a new site that attempts to access the Internet, and can reclassify the sites that provide neighboring WIFI networks in order of distance based on the sites that have inherited the status of the standard site.

That is, when the user terminal 500 accesses the Internet at the reference workplace and then moves to access the Internet at the new workplace, the newly connected workplace will inherit the status of the reference workplace, based on the relevant workplace. Thus, the closest workplace is the first proximity workplace, the second nearest workplace is the second proximity workplace, the third nearest workplace is the third proximity workplace and the fourth nearest workplace is the fourth proximity workplace. Will be reset.

In one embodiment, the reward payment server 300, the reward is paid only to businesses that have agreed to provide advertising through their WIFI network, paying the rewards by varying the weight for each of the businesses that are ranked according to the reference location and distance can do.

That is, in addition to the standard workplace, rewards are also paid to workplaces in which the user terminal 500 does not currently use the Internet. However, it is preferable that the user terminal 500 is able to maintain a fairness among the workplaces by giving the largest weight to the reference workplace using the Internet and giving the lower weight as the distance increases.

For example, if the user terminal 500 is using the Internet at the reference workplace, if the reward to provide a value of 10 to the reference workplace, provides a reward having a value of 5 to the first close-up workplace, The second proximity will provide a reward with a value of three, the third proximity will provide a reward with a value of two, and the fourth proximity will provide a reward with a value of one.

In one embodiment, the reward payment server 300 gives the largest weight to the reference business that agreed to provide the advertisement, and the greater weight as the distance from the reference business is closer, the user terminal 500 is the reference business In case of accessing the Internet through the WIFI network of the present invention, although the current WIFI network is not provided to the user terminal 500, even a workplace that has agreed to provide advertisements may separately pay rewards according to weights.

Therefore, in the case of a workplace that has agreed to the provision of the WIFI network according to the service according to the present invention, when a customer accesses the Internet using the WIFI network at any one of the workplaces, the customer is referred to the customer's own workplace. Rewards can be paid even if the company is not attracted to the company or does not currently provide the WIFI network.

Accordingly, according to the present invention, by inducing a subscription by the present invention in consultation with each other or by individual intentions, the entire WIFI network may be induced at a shopping mall or an outlet in which a plurality of workplaces are located.

Next, the reward payment server 300 may set a plurality of businesses agreed to provide the WIFI network as a cell.

In one embodiment, the reward payment server 300, WIFI located at a short distance from the workplace that did not agree to provide the WIFI network to induce access of the user terminal 500 in the direction of the workplace that did not agree to provide the WIFI network Businesses that allow the use of the network may have a greater probability of providing a prize or coupon to the user terminal 500.

To this end, the ad server 400, as a mission for acquiring a prize or a coupon, notifies the move to a workplace that does not agree to provide the corresponding WIFI network, and guides the user toward a workplace that does not agree to provide the WIFI network. In addition, the map on which the location of the business place is displayed may be transmitted to the user terminal 500.

At this time, the reward payment server 300, the first neighboring workplace, the second nearest workplace, the second neighboring workplace, the second workplace, the second workplace closest to the workplace that agreed to provide the nearest WIFI network from the workplace that did not agree to provide the corresponding WIFI network It is possible to establish a workplace closest to the 3rd neighboring workplace and a fourth nearest workplace as the fourth nearby workplace.

In addition, the reward payment server 300 sets the upper limit of the rewards paid to the manager of the router, the reward payment amount according to the advertising consumption of the user terminal 500 through the WIFI network of the workplace that allowed the use of the WIFI network In case of exceeding the upper limit, if the workplace that has not previously agreed to provide the WIFI network agrees to provide the network and acquires the status of the reference workplace, the router of the workplace that newly obtained the status of the reference workplace beyond the upper limit that occurred at the neighboring workplace It can be paid to manager of.

For example, if a reward according to the advertisement of the user terminal 500 is 20 in a reference workplace where the user terminal 500 currently uses the Internet, the reward of the first proximity workplace is 10 and the second proximity workplace of the second workplace. The rewards will be 6, the third neighbor will be 4, and the fourth neighbor will be 2.

However, if the upper limit of the rewards paid to the reference site is 10, only the rewards except 10, which is a reward exceeding the upper limit, are paid to the reference site, and the rewards of other sites are also reduced correspondingly.

That is, only half of the rewards paid to each workplace are paid. The rewards of the first adjacent workplace are 5, the rewards of the second neighboring workplace are 3, the rewards of the third neighboring workplace are 2, and the rewards of the fourth neighboring workplace. Will be 1.

Accordingly, in accordance with the limitation of the upper limit, 21 rewards are left from each workplace, and the corresponding reward is obtained from the user terminal (500) when the workplace that has not previously agreed to provide the WIFI network agrees to provide the network and acquires the status of the reference workplace. ) Will be paid immediately regardless of internet access.

However, in order to prevent excessive rewards from being redirected to a workplace that has newly agreed to provide a network, the reward payment server 300 may be configured to set a reward among the rewards received when a non-operating workplace becomes a reference workplace and receives a reward exceeding an upper limit. Percentage rewards can be paid to the manager of the router at the site where the rewards exceeding the upper limit.

In particular, since the reward is generated from the provision of the network of the existing reference site, 50% of the rewards paid to the new reference site should be paid to the existing reference site to maintain equity with the existing reference site. do.

For example, if 20 rewards are paid to a new business that has agreed to provide the network, 50% of the rewards, 10, will be paid to the existing reference site as a reward.

The advertisement server 400 selects and transmits an advertisement to the web relay server 200 by using user information of the user terminal 500 connected to the Internet through the web relay server 200.

The advertisement server 400 requests advertisement information from the web relay server port to the cache server or, if there is no advertisement information in the cache server, requests advertisement information from the DB server in the next order instead of the cache server.

In this case, the advertisement server 400 requests advertisement information to the cache server in advance due to a speed problem, and when there is no advertisement information in the cache server, the advertisement server 400 requests advertisement information from the DB server in the next order.

The advertisement server 400 may have a separate calculation server to calculate an advertisement transmission target using machine learning, periodically bring DB data, and store the result in a cache server after calculation.

When the advertisement server 400 logs in to the WIFI network of the user terminal 500, a pop-up pops up such as "a customized advertisement is transmitted and information such as gender and age are collected for this purpose", and the user provides an advertisement. Ads can only be shown if approved by.

In addition, when the user approves the provision of the advertisement, the user terminal 500 brings up the subscription information, thereby allowing a customized (eg, age or gender) advertisement to be sent.

For example, when a user logs in to the Wi-Fi, a popup of "customized advertisement is sent and information such as gender and age is collected for this purpose" is displayed on the user terminal 500, and the advertisement is exposed when the user approves. After that, the user's subscription information is loaded from the user terminal 500, and through this, a customized (age, gender, etc.) advertisement can be sent.

When the web relay server 200 requests internet information from the user terminal 500, the web server 200 requests an advertisement based on the corresponding data from the advertisement server 400.

In an embodiment, the advertisement server 400 may select an advertisement based on at least one of age, gender, location, and search cookie information, and then transmit the selected advertisement to the web relay server 200. .

In an embodiment, the advertisement server 400 may select and transmit the advertisement to the web relay server 200 only when there is a permission response regarding whether to provide an advertisement when the user terminal 500 logs in to the Wi-Fi.

In an embodiment, when there is a permission response from the user terminal 500, the advertisement server 400 may retrieve user information from the user terminal 500 and select a user-customized advertisement corresponding to the retrieved user information. have.

In an embodiment, the advertisement server 400 sets a target user who wants to provide an advertisement from an advertiser who wants to provide an advertisement, and the advertisement corresponding to the target user's user information when there is an Internet connection request from the target user. May be selected and transmitted to the web relay server 200.

In this case, the advertisement server 400 may receive a target condition (for example, gender, age, region or occupation) of the target user from the advertiser.

For example, when a water park advertiser wants to provide an advertisement, as a target user, "female / late 20s, mid 30s / Seoul or pre-match area / cafe industry" is set as a target condition. When the target user corresponding to the conditions connects to the Internet using the WIFI network in which the advertiser provides the advertisement, the advertisement of the water park advertiser is exposed to the target user.

As a result, different advertisements may be displayed for each target user set by the advertiser, rather than having multiple users all view the same advertisement even if they are in a specific workplace. However, the same advertisement may be sent when the same target condition is met.

Ad target setting technology according to the present invention is set in the platform, the advertiser can use the technology (that is, select the required targeting) to send only the company's own advertising to important customer groups.

And, in addition to the above-described advertisement target setting technology, the advertisement server 400 targets its own business type when subscribing to the service according to the present invention in a business place that provides a WIFI terminal. You can classify your business in three ways.

In an embodiment, the advertisement server 400 sets a target user who wants to provide an advertisement from a business owner of a business site that provides a WIFI network, and responds to user information of the target user when there is an Internet connection request from the target user. The advertisement may be selected and transmitted to the web relay server 200.

The advertisement providing system 10 using the WIFI network having the above-described configuration may execute or produce various software based on an operating system (OS), that is, a system. The operating system is a system program for enabling the software to use the hardware of the device, and the mobile computer operating system such as Android OS, iOS, Windows Mobile OS, Sea OS, Symbian OS, Blackberry OS, Windows, Linux, Unix, It can include any computer operating system, such as MAC, AIX, or HP-UX.

Advertisement providing system 10 using the WIFI network having the above-described configuration, advertisements for all domestic workplaces (eg, self-employed, large shopping malls, general workplaces, hospitals or public institutions, etc.) installed by the WIFI terminal Consumers who see advertisements through big data analysis or big data analysis, expose useful advertisements such as discount coupons according to location-based and target types, and provide the advertising expenses generated as rewards to the businesses that provided the advertisements. You can get enough compensation.

As the LTE and 5G era began, the WIFI market continued to grow, and as data consumption increased, WIFI WLANs became an essential element for both WIFI users and business providers.

Accordingly, the present invention can provide a platform that can broaden the mobile advertising market itself, rather than increasing its share in the mobile advertising market.

Although described above with reference to the embodiments, those skilled in the art can be variously modified and changed within the scope of the present invention without departing from the spirit and scope of the invention described in the claims below. I can understand.

10: Advertisement providing system using WIFI network
100: DNS server
200: web relay server
300: reward payment server
400: ad server
500: user terminal

Claims (15)

A DNS server for inducing Internet access of a user terminal connected to a router installed at a business place through a WIFI network;
A web relay server for relaying Internet access of a user terminal and attaching an advertisement to web data received through the Internet and providing the same to the user terminal;
A reward payment server that pays rewards to businesses that have agreed to provide advertisements through their WIFI networks; And
An advertisement server for transmitting an advertisement to the web relay server to provide the advertisement to a user terminal accessing the Internet through the web relay server;
The reward payment server,
Rewards shall be paid only to businesses that have agreed to provide advertisements through their WIFI networks, but the rewards given the greatest weight to the reference workplaces that currently provide the WIFI network to which the user terminal is connected to the Internet. The closer the workplace is, the more weighted rewards are paid, along with the base site that currently provides the WIFI network to the user terminal. Advertisement providing system using a WIFI network that pays according rewards.
The method of claim 1,
The web relay server,
An advertisement providing system using a WIFI network including an advertisement in a body of TEXT / HTML type data among HTTP (Hyper Text Transfer Protocol) data and transmitting the advertisement to a router.
The method of claim 1,
The ad server,
Advertisement providing system using a WIFI network, only when there is a permission response to whether or not to provide an advertisement at the time of the Wi-Fi login of the user terminal to the web relay server.
delete delete delete delete delete delete delete delete The method of claim 1,
The reward payment server,
Advertisement providing system using a WIFI network for setting a plurality of workplaces agreed to the provision of the WIFI network as a single cell.
The method of claim 12,
The reward payment server,
Prizes or coupons are more likely to be given to businesses that allow the use of WIFI networks located close to the business sites that do not agree to provide the WIFI network in order to induce access of the user terminal in the direction of the workplace which does not agree to provide the WIFI network. Advertisement providing system using a WIFI network to provide a user terminal.
The method of claim 13,
The reward payment server,
Set the upper limit of the rewards paid to the manager of the router, and if the reward payment amount of a workplace that allows the use of the WIFI network exceeds the upper limit, the workplace that has not previously agreed to provide the WIFI network agrees to provide the network and In the case of obtaining the status, a system that provides advertisements using the WIFI network, in which rewards exceeding the upper limit generated by neighboring workplaces are paid to the manager of the router of the newly acquired workplace.
The method of claim 14,
The reward payment server,
If the undong workplace becomes the standard workplace and receives the reward exceeding the upper limit, the advertisement providing system using the WIFI network, which pays the manager of the router of the workplace in which the reward of the received reward exceeds the upper limit. .

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