KR20160011304A - System and method for providing advertisement based on web using wifi network - Google Patents
System and method for providing advertisement based on web using wifi network Download PDFInfo
- Publication number
- KR20160011304A KR20160011304A KR1020140092042A KR20140092042A KR20160011304A KR 20160011304 A KR20160011304 A KR 20160011304A KR 1020140092042 A KR1020140092042 A KR 1020140092042A KR 20140092042 A KR20140092042 A KR 20140092042A KR 20160011304 A KR20160011304 A KR 20160011304A
- Authority
- KR
- South Korea
- Prior art keywords
- advertisement
- packet
- terminal
- server
- http
- Prior art date
Links
- 238000000034 method Methods 0.000 title claims abstract description 54
- 230000004044 response Effects 0.000 claims abstract description 105
- 230000008685 targeting Effects 0.000 claims abstract description 10
- 230000005540 biological transmission Effects 0.000 claims description 27
- 230000000873 masking effect Effects 0.000 claims description 9
- 239000000284 extract Substances 0.000 claims description 6
- 238000013507 mapping Methods 0.000 claims description 3
- 238000012546 transfer Methods 0.000 claims description 3
- 238000013519 translation Methods 0.000 claims description 2
- 230000010365 information processing Effects 0.000 claims 1
- 230000008569 process Effects 0.000 description 14
- 238000004891 communication Methods 0.000 description 8
- 238000010586 diagram Methods 0.000 description 6
- 230000001419 dependent effect Effects 0.000 description 2
- 238000012986 modification Methods 0.000 description 2
- 230000004048 modification Effects 0.000 description 2
- 238000012545 processing Methods 0.000 description 2
- 238000010200 validation analysis Methods 0.000 description 2
- 101100083442 Mus musculus Pitx1 gene Proteins 0.000 description 1
- 238000010276 construction Methods 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 238000000605 extraction Methods 0.000 description 1
- 230000007480 spreading Effects 0.000 description 1
- 230000007704 transition Effects 0.000 description 1
Images
Classifications
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
Landscapes
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Engineering & Computer Science (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Economics (AREA)
- Marketing (AREA)
- Theoretical Computer Science (AREA)
- General Business, Economics & Management (AREA)
- Entrepreneurship & Innovation (AREA)
- Game Theory and Decision Science (AREA)
- Tourism & Hospitality (AREA)
- Health & Medical Sciences (AREA)
- General Health & Medical Sciences (AREA)
- Human Resources & Organizations (AREA)
- Primary Health Care (AREA)
- Information Transfer Between Computers (AREA)
- Telephonic Communication Services (AREA)
Abstract
The present invention relates to a system and method for providing a web-based advertisement using a Wi-Fi network, which enables a user to provide an advertisement provided at a business site when using a wireless Internet service through a Wi-Fi network installed at a business site.
To this end, according to the present invention, when a terminal requests a web page to a web server through a Wi-Fi network, the packet control server analyzes the HTTP request packet to determine whether to provide an advertisement, generates an HTTP response packet according to the determination result, The terminal transmits an advertisement request packet requesting an advertisement to the advertisement server based on the URL of the advertisement server included in the HTTP response packet. The advertisement server transmits the advertisement information included in the advertisement request packet, The advertisement content to be transmitted to the terminal and the advertisement inventory to be displayed are determined based on the targeting information mapped on the basis of the content, and the ad inventory is included in the HTTP response packet and transmitted to the terminal. The advertisement page is downloaded from the advertisement server based on the included advertisement content URL It is preferable to display it on the advertisement advertisement inventory.
Accordingly, when a user uses a wireless Internet service through a WIFI network installed at a business site, the user can provide advertisements (real-time events, discount coupons, nearby store information, etc.) As a result, efficient advertising marketing that can induce consumption becomes possible.
Description
The present invention relates to a web-based advertisement providing system and method using a Wi-Fi network. More particularly, the present invention relates to a system and method for providing a web-based advertisement using a WIFI The present invention relates to a web-based advertisement providing system and method using a Wi-Fi network.
With the advancement of communication technology, the spread of smartphones and tablet PCs has been spreading and users of smart phones and tablet PCs are soaring, and wireless internet ads using such smart phones and tablet PCs are also increasing.
Also, for your convenience in business or public places such as large marts, outlet stores, department stores, underground shopping malls, complex shopping malls, amusement parks, sports arenas, convention centers, public transportation facilities, coffee shops, restaurants, hospitals, Wi-Fi (WIFI) is increasingly being built.
As such, advertisement marketing using a Wi-Fi infrastructure built in a business place or a public place is at a level that allows advertisement contents to be provided at the time of first Wi-Fi access, or to move to a predetermined web page.
Disclosure of Invention Technical Problem [8] The present invention has been made to solve the above problems, and it is an object of the present invention to provide a wireless communication system and a wireless communication method using a WiFi network that enables a user to provide an advertisement provided at a business site when using a wireless Internet service through a WIFI And a system and method for providing a web-based advertisement.
According to an aspect of the present invention, there is provided a system for providing a web based advertisement using a Wi-Fi network, the system comprising: a server for receiving a HyperText Transfer Protocol (HTTP) request to a web server to receive a wireless Internet service through a WIFI A terminal for transmitting a packet; A WiFi AP for authenticating the terminal attempting to access and assigning an IP; A switch for copying packets transmitted from the terminal to the web server; Extracts only the HTTP request packet from the packets received from the switch, analyzes the extracted HTTP request packet to determine whether the advertisement is provided, generates an HTTP response packet for the HTTP request packet confirmed as the advertisement providing packet, A packet control server for transmitting the packet; And determining advertisement contents to be transmitted to the terminal and advertisement contents to be displayed based on the user information included in the advertisement request packet and the mapping information mapped to the respective advertisement contents upon receiving the advertisement request packet from the terminal And an advertisement server for storing an advertisement content URL corresponding to the determined advertisement content and information on the advertisement inventory in an HTTP response packet and transmitting the HTTP response packet to the terminal, wherein the terminal, based on the HTTP response packet received from the packet control server Upon receipt of the HTTP response packet from the advertisement server after transmitting the advertisement request packet to the advertisement server, the advertisement server requests the advertisement content corresponding to the advertisement content URL included in the HTTP response packet to the advertisement server, .
A packet control server according to an embodiment of the present invention includes a packet transmission / reception unit for receiving a packet copied from a switch for copying a packet transmitted from a terminal to a web server via a WIFI AP; A packet extracting unit for extracting an HTTP request packet from among the packets received through the packet transmitting / receiving unit; An advertisement provision determining unit for analyzing an HTTP request packet extracted through the packet extracting unit to determine whether an advertisement is provided; And an HTTP response packet generation unit for generating an HTTP response packet for an HTTP request packet determined as an advertisement provision object packet through the advertisement provision determination unit and transmitting the generated HTTP response packet to the terminal through the packet transmission / reception unit .
The advertisement server according to an embodiment of the present invention includes a packet transmission / reception unit for receiving an advertisement request packet from a terminal connected to a WIFI AP; An advertisement content DB storing advertisement content, wherein each advertisement content is mapped with targeting information; An advertisement content determining unit for determining ad content to be transmitted to the terminal based on the user information included in the advertisement request packet and the targeting information mapped to each advertisement content; An HTTP response packet including information on an advertisement content URL corresponding to the advertisement content determined by the advertisement content determination unit and information on an advertisement inventory to be displayed on the advertisement content, and transmitting the generated HTTP response packet to the terminal An HTTP response packet generation unit for generating an HTTP response packet; And an advertisement providing unit for receiving the HTTP request packet requesting the advertisement content from the terminal and transmitting the advertisement content to the terminal in response to the HTTP request packet.
A method for providing a web-based advertisement using a Wi-Fi network according to an exemplary embodiment of the present invention includes the steps of: copying, by a switch, an HTTP request packet transmitted from a terminal allowed to access a WIFI AP to a web server to request a web page To the packet control server; Extracting only the HTTP request packet from the packet received from the switch by the packet control server and analyzing the extracted HTTP request packet to determine whether the advertisement is provided; Generating, by the packet control server, an HTTP response packet for an HTTP request packet identified as an advertisement providing object packet and transmitting the HTTP response packet to the terminal according to the determination result; Transmitting, by the terminal, an advertisement request packet requesting an advertisement to an advertisement server based on a URL of the advertisement server included in the HTTP response packet; Determining an advertisement inventory to be displayed and advertisement contents to be transmitted to the terminal based on the user information included in the advertisement request packet and the mapping information mapped to each advertisement content in the advertisement server; Transmitting the HTTP response packet including the advertisement content URL and the advertisement inventory information corresponding to the determined advertisement content to the terminal; And an HTTP request packet for requesting advertisement contents to the advertisement server based on an advertisement content URL included in an HTTP response packet received from the advertisement server in the terminal, and in response to the HTTP request packet, And displaying the downloaded advertisement on the advertisement inventory.
According to the web-based advertisement providing system and method using the Wi-Fi network of the present invention, when a user uses a wireless Internet service through a WIFI network installed at a business site, the advertisement (real-time event, discount coupon, And nearby store information, etc.), it becomes possible to efficiently market advertisements that can induce consumption.
In addition, it is possible to configure the packet control server and the advertisement server as N: 1, thereby minimizing the construction cost and facilitating the expansion of the network according to the increase in the number of business sites.
BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 is a diagram schematically illustrating a configuration of a web-based advertisement providing system using a Wi-Fi network according to an embodiment of the present invention; FIG.
2 is a schematic view illustrating a configuration of a terminal applied to the present invention.
3 is a diagram schematically showing a configuration of a packet control server applied to the present invention.
4 is a view schematically showing a configuration of an advertisement server applied to the present invention.
5 is a flowchart illustrating a method of providing a web-based advertisement using a Wi-Fi network according to an embodiment of the present invention.
6 is a process chart for explaining the processes S18 to S20 of FIG. 5 in more detail.
Hereinafter, a web-based advertisement providing system and method using a Wi-Fi network according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.
FIG. 1 is a diagram schematically illustrating a configuration of a web-based advertisement providing system using a Wi-Fi network according to an embodiment of the present invention. Referring to FIG.
1, when a user requests access to a specific web site through a web browser in order to receive a wireless Internet service through a WIFI network, the
The
The above HTTP response packet includes an HTML Template ID, an IP address of the
The
The
At this time, the
Also, when providing the advertisement contents received from the
The
When the
In the case where the Wi-
In addition, when transmitting the HTTP GET request packet from the HTTP request packet received from the
The
The
The service policy information may include URL masking information, URL extension masking information, an advertisement transmission period, an HTML template, a blacklist requesting ad rejection, and the like. It is preferable that service policy information is received from the
When it is determined that the advertisement is provided, the
The
On the other hand, when the
The
In the present invention, a redirection function for a captive portal is provided. When the
When the
2 is a diagram schematically showing a configuration of a terminal applied to the present invention.
Referring to FIG. 2, a
The
The Wi-
The
When receiving the HTTP response packet including the advertisement server URL from the
At this time, the
3 is a diagram schematically showing a configuration of a packet control server applied to the present invention.
3, the
In this configuration, the packet transmission /
The
In order to extract the HTTP request packet, the
The packet
The
The advertisement
More specifically, only a packet having a request method of an HTTP request packet of 'GET' is extracted, and a web page URL to which the terminal 10 originally attempts to access is a masked URL extension or a packet containing a masked URL Is filtered and discarded. This is accomplished by having a number of HTTP request packets and a corresponding number of HTTP response packets in a single web page, preventing URL submerging and URL masking from performing ad serving to sub-web pages assigned to portions of the web page It is for this reason.
It may be implemented to provide an advertisement service only for a web page including a specific URL extension or a specific URL.
Then, the advertisement
The HTTP response
The HTTP response packet generated by the HTTP response
The service
Table 1 shows an example of URL extension masking information managed in the service
The
4 is a diagram schematically showing the configuration of an advertisement server according to the present invention.
4, an
In this configuration, the packet transmission /
The
The advertisement contents stored in the
The above-mentioned targeting information may include a type of the terminal 10 (for example, a smart phone, a tablet PC, a laptop, a feature phone, etc.) to which the advertisement contents are to be provided, an OS of the terminal 10, , Wi-Fi AP based location information, and the like.
The advertisement
The HTTP response
Upon receiving the HTTP request packet requesting the advertisement content from the terminal 10, the
The service policy
The
The
In addition, when the
The
5 is a flowchart illustrating a method of providing a web-based advertisement using a Wi-Fi network according to an embodiment of the present invention.
First, the terminal 10, which is allowed to access from the Wi-
The terminal 10 establishing the TCP session connection with the
The HTTP request packet transmitted from the terminal 10 to the
Upon receiving the packet copied from the
In step S24, an HTML template is generated in accordance with an advertisement type (for example, a front advertisement, a non-front page advertisement, and the like) to be provided to the terminal 10, and the HTML template is transmitted to the terminal 10 by including it in an HTTP response packet In an embodiment of the present invention, a description will be given of a case where the advertisement type is a non-transition advertisement, for example. If the advertisement type is the full advertisement, the content of the HTML template is changed and the flow after the HTTP response packet is transmitted to the terminal 10 also proceeds differently.
The HTTP response packet generated in the above-described process S24 includes the template ID, the IP address of the terminal 10, the URL of the web page to which the terminal 10 is originally connected, the URL of the
The
In the header of the HTTP response message transmitted from the
On the other hand, the terminal 10 having received the HTTP response packet from the
The
Thereafter, the
The terminal 10 receiving the HTTP response packet from the
Then, an HTTP request packet for requesting the advertisement contents to the
As described above, when the HTTP request packet is first transmitted to the
When providing the user with the advertisement content received from the
FIG. 6 is a process chart for explaining the processes S18 to S20 of FIG. 5 in more detail.
First, when the
If the TCP destination port number of the packet is not the port number for the web service as a result of the determination in the step S18-2, the packet is ignored or discarded (S21). If the TCP destination port number of the packet is the port number for the web service The packet is extracted as an HTTP request packet, and a packet validity check is performed to check whether the extracted HTTP request packet is valid (S19).
In step S19, the validation of the HTTP request packet may be performed using an MTU size, a packet reception link (mirror link), or the like.
If it is determined that the HTTP request packet is not valid as a result of the packet validation in the step S19, the packet is ignored or discarded (S21). If the HTTP request packet is valid, the HTTP request packet is packet- (For example, the IP address of the terminal, the MAC address of the terminal, the MAC address of the WiFi AP to which the terminal is currently connected, and the like) by analyzing the user information A variety of parameter information such as a web page URL to which the terminal originally tries to connect, an OS mounted on the terminal, a browser mounted on the terminal, and the like; And HTTP method information (S20-1).
Thereafter, various parameter information obtained through the above-described process S20-1 is compared with service policy information to determine whether to provide an advertisement. First, based on the HTTP method information acquired through the above-described process S20-1, It is checked whether the request method of the packet is 'GET' (S20-2).
If the request method of the HTTP request packet is 'GET', the corresponding packet is ignored or discarded (S21). If the request method of the HTTP request packet is 'GET', the terminal 10 (S20-3) whether the extension of the web page URL to which the web page is originally connected is the masked URL extension.
If the extension of the web page URL to which the terminal 10 is originally connected is a masked URL extension as a result of the checking in the step S20-3, the packet is ignored or discarded (S21) If the extension of the page URL is not the masked URL extension, it is checked whether the web page URL to which the terminal 10 is originally connected includes the masked URL (S20-4).
If the URL of the web page to which the terminal 10 is originally connected includes the masked URL, the terminal 10 ignores or discards the packet (S21). If the URL of the web page When the page URL does not include the masked URL, the terminal identifier (for example, the IP address of the terminal assigned by the Wi-Fi AP, the MAC address of the terminal inserted in the HTTP GET request packet of the user, (S205), and checks the time at which the advertisement was finally provided to the identified terminal identifier, and determines the time when the time obtained by subtracting the last advertisement presentation time from the current time is set It is checked whether the transmission period has been exceeded (S20-6).
As a result of the checking in step S20-6, if the time obtained by subtracting the last advertisement providing time from the current time does not exceed the set advertisement transmission period, the packet is ignored or discarded (S21) When the time exceeds the set advertisement transmission period, the packet is determined to be an advertisement providing target packet, and the advertisement providing time of the corresponding terminal identifier is updated to the current time (S20-7).
Thereafter, an HTTP response packet for the HTTP request packet determined as the advertisement providing object packet is generated and transmitted to the terminal 10 (S24).
The web-based advertisement providing system and method using the Wi-Fi network of the present invention are not limited to the above-described embodiments, and various modifications may be made within the scope of the technical idea of the present invention.
10. Terminal, 11. Input interface,
13. Wi-Fi communication unit, 15. Web browser driving unit,
20. Wi-Fi AP, 30. Switch,
40. A packet control server, 41, 51. A packet transmission /
42. A packet extracting unit, 43. A packet validating unit,
44. Advertisement availability determination unit, 45. Information extraction unit,
46, 54. HTTP response packet generation unit, 47. Session release unit,
48. Service policy information DB, 50. Ad server,
52. Advertisement contents DB, 53. Advertisement contents decision section,
55. Advertisement offer, 56. Service policy information setting section,
57. Location information DB, 58. User information DB,
60. Web server
Claims (22)
A WiFi AP for authenticating the terminal attempting to access and allocating an IP;
A switch for copying packets transmitted from the terminal to the web server;
Extracts only the HTTP request packet from the packets received from the switch, analyzes the extracted HTTP request packet to determine whether the advertisement is provided, generates an HTTP response packet for the HTTP request packet confirmed as the advertisement providing packet, A packet control server for transmitting the packet; And
Upon receiving the advertisement request packet from the terminal, the advertisement content to be transmitted to the terminal and the advertisement inventory to be displayed are determined based on the user information included in the advertisement request packet and the targeting information mapped to each advertisement content And an advertisement server for storing the advertisement contents URL corresponding to the determined advertisement contents and the information about the advertisement inventory in the HTTP response packet and transmitting the same to the terminal,
The terminal transmits an advertisement request packet to the advertisement server based on an HTTP response packet received from the packet control server. When the terminal receives an HTTP response packet from the advertisement server, the terminal transmits an advertisement content URL Requesting the corresponding advertisement contents to the advertisement server and displaying the downloaded advertisement contents on a screen.
An HTML template ID, an IP address of the terminal, a URL of a web page to which the terminal originally attempts to access, a URL of the advertisement server, a document type of a web page to which the terminal originally attempts to access, A document domain, and an advertisement type of the web-based advertisement using the Wi-Fi network.
Wherein the WIFI AP includes at least one of an IP address of the terminal, a MAC address of the terminal, and a MAC address of a WIFI AP to which the terminal is currently connected.
A web page URL, a time, and a Wi-Fi AP based on the type of the terminal, the OS of the terminal, the browser information, the web page URL, the time, and the Wi-Fi AP based location.
Wherein the packet control server identifies the internal IP and the external IP of the terminal by sharing the NAT table with the packet control server to identify the terminal.
The packet control server analyzes the HTTP GET request packet to extract user information, and then transmits the extracted user information to the advertisement server.
Wherein the advertisement server collects MAC address based user information using the MAC address of the terminal from the user information received from the packet control server and provides a target advertisement based on the collected MAC address based user information,
Wherein the MAC address based user information includes at least one of web access information, a connection site location, and a connection WiFi location at a business site.
A packet extracting unit for extracting an HTTP request packet from among the packets received through the packet transmitting / receiving unit;
An advertisement provision determining unit for analyzing an HTTP request packet extracted through the packet extracting unit to determine whether an advertisement is provided; And
And an HTTP response packet generator for generating an HTTP response packet for an HTTP request packet determined as an advertisement provision object packet through the advertisement provision determination unit and transmitting the generated HTTP response packet to the terminal through the packet transmission / Control server.
Wherein the advertisement provision determination unit determines whether the advertisement is provided by comparing the parameter information obtained by analyzing the HTTP request packet with the service policy information stored in the service policy information DB.
And extracts an HTTP request packet based on a TCP destination port number of a packet received through the packet transmission / reception unit.
After extracting only a packet having a request method of an HTTP request packet of 'GET', a packet including a masked URL extension or a masked URL of a web page URL to which the terminal originally attempts to access is discarded, And if the advertisement has not been transmitted for a time longer than the set advertisement transmission period, the packet control server determines that the packet is an advertisement providing object packet.
An HTML template ID, an IP address of the terminal, a URL of a web page to which the terminal originally attempts to access, a URL of an advertisement server, a document type of a web page to which the terminal originally attempts to access, A document domain, and an advertisement type.
An advertisement content DB storing advertisement content, wherein each advertisement content is mapped with targeting information;
An advertisement content determining unit for determining ad content to be transmitted to the terminal based on the user information included in the advertisement request packet and the targeting information mapped to each advertisement content;
An HTTP response packet including information on an advertisement content URL corresponding to the advertisement content determined by the advertisement content determination unit and information on an advertisement inventory to be displayed on the advertisement content, and transmitting the generated HTTP response packet to the terminal An HTTP response packet generation unit for generating an HTTP response packet; And
And an advertisement providing unit for transmitting advertisement contents to the terminal in response to the HTTP request packet requesting advertisement contents from the terminal.
Wherein the service policy information setting unit synchronizes the service policy information with the service policy information DB of the packet control server.
Wherein the advertisement server includes at least one of a type of the terminal, an OS of the terminal, browser information, a web page URL, a time, and a Wi-Fi AP based location.
A location information DB storing at least one of MAC address, GPS information, and business location information of the WiFi AP constructed in each business site; And
And a user information DB for receiving and storing the user information acquired by the packet control server.
Wherein the MAC address based user information includes at least one of web access information, a location of a connection business site, and a connection WiFi location at a business site.
Wherein the advertisement server includes at least one of an IP address of the terminal, a MAC address of the terminal, and a MAC address of a WIFI AP to which the terminal is currently connected.
Extracting only the HTTP request packet from the packet received from the switch by the packet control server and analyzing the extracted HTTP request packet to determine whether the advertisement is provided;
Generating, by the packet control server, an HTTP response packet for an HTTP request packet identified as an advertisement providing object packet and transmitting the HTTP response packet to the terminal according to the determination result;
Transmitting, by the terminal, an advertisement request packet requesting an advertisement to an advertisement server based on a URL of the advertisement server included in the HTTP response packet;
Determining an advertisement inventory to be displayed and advertisement contents to be transmitted to the terminal based on the user information included in the advertisement request packet and the mapping information mapped to each advertisement content in the advertisement server;
Transmitting the HTTP response packet including the advertisement content URL and the advertisement inventory information corresponding to the determined advertisement content to the terminal; And
The terminal transmits an HTTP request packet requesting the advertisement contents to the advertisement server based on the advertisement contents URL included in the HTTP response packet received from the advertisement server and downloads the advertisement page from the advertisement server in response thereto And displaying the received advertisement on the advertisement inventory. The present invention provides a web-based advertisement providing method using a Wi-Fi network.
Depending on the type of advertisement contents and the advertisement inventory, it may be transmitted simultaneously with the HTTP request packet transmission to the web server, before the HTTP request packet transmission to the web server, or after the HTTP request packet transmission to the web server And only an HTTP request packet for requesting the advertisement content may be transmitted without transmitting an HTTP request packet to the web server.
A step in which the packet control server receives a packet copied from the switch;
Extracting an HTTP request packet based on a TCP destination port number of the received packet;
(The IP address of the terminal, the MAC address of the terminal, the MAC address of the WIFI AP to which the terminal is currently connected), the web page URL to which the terminal is originally connected, the OS loaded in the terminal, Acquiring parameter information and HTTP method information including at least one of browsers mounted on a terminal;
Extracting only a packet having a request type of 'GET' from among the extracted HTTP request packets based on the HTTP method information;
Discarding a packet including a masked URL extension or a masked URL of a web page URL to which the terminal originally attempts to access, among the packets having a request scheme of 'GET';
Identifying a terminal identifier of the non-revoked HTTP request packet; And
If the advertisement has not been transmitted for a time exceeding the set advertisement transmission period by checking the last time the advertisement was provided to the identified terminal identifier, the non-revoked HTTP request packet is determined as the advertisement providing packet, And updating the providing time to the current time. The web-based advertisement providing method using the Wi-Fi network is provided.
Priority Applications (2)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020140092042A KR101638315B1 (en) | 2014-07-21 | 2014-07-21 | System and method for providing advertisement based on web using wifi network |
PCT/KR2014/009695 WO2016013718A1 (en) | 2014-07-21 | 2014-10-16 | System and method for providing web-based advertisement by using wi-fi network |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020140092042A KR101638315B1 (en) | 2014-07-21 | 2014-07-21 | System and method for providing advertisement based on web using wifi network |
Publications (2)
Publication Number | Publication Date |
---|---|
KR20160011304A true KR20160011304A (en) | 2016-02-01 |
KR101638315B1 KR101638315B1 (en) | 2016-07-20 |
Family
ID=55163235
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
KR1020140092042A KR101638315B1 (en) | 2014-07-21 | 2014-07-21 | System and method for providing advertisement based on web using wifi network |
Country Status (2)
Country | Link |
---|---|
KR (1) | KR101638315B1 (en) |
WO (1) | WO2016013718A1 (en) |
Cited By (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2018097400A1 (en) * | 2016-11-25 | 2018-05-31 | 주식회사 비스타 | System for providing content by using wi-fi identifier |
WO2019147029A1 (en) * | 2018-01-26 | 2019-08-01 | 삼성전자 주식회사 | Method for receiving merchant information and electronic device using same |
KR102020985B1 (en) * | 2018-07-02 | 2019-09-11 | 주식회사 넥스디네트웍스 | System for offering advertisemnet using wifi network |
KR102042087B1 (en) * | 2018-07-02 | 2019-11-07 | 주식회사 넥스디네트웍스 | Method for offering advertisemnet using wifi network, and recording medium for performing the method |
KR102322313B1 (en) * | 2021-04-27 | 2021-11-05 | (주)프레스토테크놀로지 | Advertisement service providing method based on wireless access network and system therefor |
Families Citing this family (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN106131119B (en) * | 2016-06-17 | 2019-06-11 | 深圳市创维群欣安防科技股份有限公司 | A kind of wireless control and release information method, system and advertisement machine of advertisement machine |
US11146838B2 (en) * | 2018-01-22 | 2021-10-12 | Intraway R&D S.A. | Captive portal by packetcable multimedia |
CN110827056B (en) * | 2019-09-18 | 2024-03-26 | 华为技术有限公司 | Advertisement putting method, terminal equipment and server |
CN114282949A (en) * | 2021-12-27 | 2022-04-05 | 广州通达汽车电气股份有限公司 | Method and device |
Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20040001183A (en) * | 2002-06-27 | 2004-01-07 | 장행곤 | Advertisement system using wireless internet and method thereof |
KR20060112630A (en) * | 2005-04-25 | 2006-11-01 | 강영익 | System and method for outputting advertisement using tcp session hijacking |
KR20100066093A (en) * | 2008-12-09 | 2010-06-17 | 주식회사 모비젠 | System for advertizing through mobile terminal which provides function of full browsing internet access and method therefor |
KR20120076639A (en) | 2010-12-08 | 2012-07-09 | 주식회사 엘지유플러스 | Network server, custom-built advertisement system and method thereof |
KR20130111083A (en) * | 2012-03-30 | 2013-10-10 | 주식회사 이루온 | System and method for providing advertisement |
Family Cites Families (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20000036999A (en) * | 2000-04-04 | 2000-07-05 | 안영경 | Internet-based advertising method and apparatus thereof |
KR20060031247A (en) * | 2004-10-08 | 2006-04-12 | 에스케이 텔레콤주식회사 | The system and method for providing advertisement and special contents information before and after log in a menu of wireless internet service |
KR101037282B1 (en) * | 2008-11-17 | 2011-05-26 | 주식회사 이루온 | System for providing personalized mobile internet service |
-
2014
- 2014-07-21 KR KR1020140092042A patent/KR101638315B1/en active IP Right Grant
- 2014-10-16 WO PCT/KR2014/009695 patent/WO2016013718A1/en active Application Filing
Patent Citations (5)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20040001183A (en) * | 2002-06-27 | 2004-01-07 | 장행곤 | Advertisement system using wireless internet and method thereof |
KR20060112630A (en) * | 2005-04-25 | 2006-11-01 | 강영익 | System and method for outputting advertisement using tcp session hijacking |
KR20100066093A (en) * | 2008-12-09 | 2010-06-17 | 주식회사 모비젠 | System for advertizing through mobile terminal which provides function of full browsing internet access and method therefor |
KR20120076639A (en) | 2010-12-08 | 2012-07-09 | 주식회사 엘지유플러스 | Network server, custom-built advertisement system and method thereof |
KR20130111083A (en) * | 2012-03-30 | 2013-10-10 | 주식회사 이루온 | System and method for providing advertisement |
Cited By (6)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
WO2018097400A1 (en) * | 2016-11-25 | 2018-05-31 | 주식회사 비스타 | System for providing content by using wi-fi identifier |
WO2019147029A1 (en) * | 2018-01-26 | 2019-08-01 | 삼성전자 주식회사 | Method for receiving merchant information and electronic device using same |
US11830014B2 (en) | 2018-01-26 | 2023-11-28 | Samsung Electronics Co., Ltd. | Method for receiving merchant information and electronic device using same |
KR102020985B1 (en) * | 2018-07-02 | 2019-09-11 | 주식회사 넥스디네트웍스 | System for offering advertisemnet using wifi network |
KR102042087B1 (en) * | 2018-07-02 | 2019-11-07 | 주식회사 넥스디네트웍스 | Method for offering advertisemnet using wifi network, and recording medium for performing the method |
KR102322313B1 (en) * | 2021-04-27 | 2021-11-05 | (주)프레스토테크놀로지 | Advertisement service providing method based on wireless access network and system therefor |
Also Published As
Publication number | Publication date |
---|---|
WO2016013718A1 (en) | 2016-01-28 |
KR101638315B1 (en) | 2016-07-20 |
Similar Documents
Publication | Publication Date | Title |
---|---|---|
KR101638315B1 (en) | System and method for providing advertisement based on web using wifi network | |
CN105577777B (en) | message processing method, device and system | |
US8526405B2 (en) | Routing network requests based on requesting device characteristics | |
EP2816827B1 (en) | Method and apparatus for distributing information, and network system | |
KR20140052753A (en) | Apparatus and method for accessing web in a network system | |
US10404774B2 (en) | Mobile device and method for controlling transmission to web server in mobile device | |
US10630800B2 (en) | Methods and systems for handling requests regarding zero-rating | |
KR101783431B1 (en) | Method for providing funding and consulting information related with entertainment by crowd funding system | |
US10007925B2 (en) | Local advertisement insertion through web request redirection | |
CN101399724A (en) | Disposal authentication method for network access and service application oriented to user | |
WO2014166275A1 (en) | Video loading method, device and system of mobile terminal | |
KR101523204B1 (en) | System and method for providing advertisement | |
WO2008078290A3 (en) | Seamless services to a roaming user equipment | |
CN102301678B (en) | System and method for providing identity correlation for an over the top service in a telecommunications network | |
CN104283925A (en) | Interactive type QR code managing system | |
US10929884B2 (en) | System and method for preventing a delivery of advertising contents | |
CN104106253B (en) | Real-time, interactive in communication network | |
CN107087013B (en) | CDN system of mobile base station and service method thereof | |
US20120246235A1 (en) | Attribute information sharing providing system, access information management device, access information proxy management device, method and program therefor | |
CN103716804B (en) | Wireless data communication network user network behavior analyzing method, device and system | |
KR101131971B1 (en) | System for advertizing through mobile terminal which provides function of full browsing internet access and method therefor | |
CN106790176B (en) | Method and system for accessing network | |
KR101665933B1 (en) | Method for accounting of cpi advertisement and system for providing advertisement | |
CN103188323A (en) | System and method for providing Web services based on user mainframe cache equipment | |
CN114666841A (en) | Flow-free method and flow-free system for directional flow |
Legal Events
Date | Code | Title | Description |
---|---|---|---|
A201 | Request for examination | ||
E902 | Notification of reason for refusal | ||
E701 | Decision to grant or registration of patent right | ||
GRNT | Written decision to grant |