KR20130082715A - Digital signage having output function of genuine article authentication information and active advertisement system using the same, advertising method using the same - Google Patents

Digital signage having output function of genuine article authentication information and active advertisement system using the same, advertising method using the same Download PDF

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KR20130082715A
KR20130082715A KR1020110135182A KR20110135182A KR20130082715A KR 20130082715 A KR20130082715 A KR 20130082715A KR 1020110135182 A KR1020110135182 A KR 1020110135182A KR 20110135182 A KR20110135182 A KR 20110135182A KR 20130082715 A KR20130082715 A KR 20130082715A
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information
product
genuine
digital signage
wireless
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KR1020110135182A
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Korean (ko)
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서동석
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오공일미디어 (주)
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
    • G06K17/0025—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device the arrangement consisting of a wireless interrogation device in combination with a device for optically marking the record carrier
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/018—Certifying business or products
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/80—Services using short range communication, e.g. near-field communication [NFC], radio-frequency identification [RFID] or low energy communication

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  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
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  • General Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Development Economics (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Human Computer Interaction (AREA)
  • Signal Processing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Disclosed is a digital signage having a function of outputting activation information for a product, and an active advertisement system using the digital signage. To this end, the wireless recognition unit collecting wireless information transmitted from an external product, a memory unit storing authenticity determination information and genuine authentication information, and comparing the wireless information collected from the wireless recognition unit with the genuine determination information Determination of the authenticity of the product, and if the product is determined to be genuine product of the activation information for the product comprising a control unit for extracting the genuine product activation information from the memory unit, and a display unit for receiving and outputting the genuine product activation information from the control unit Provide digital signage with output function. According to the present invention, a user possessing a commodity can confirm whether or not the commodity is genuine by simply approaching a distance adjacent to the digital signage, and a user having a genuine commodity can receive services differentiated by digital signage have.

Description

DIGITAL SIGNAGE HAVING OUTPUT FUNCTION OF GENUINE ARTICLE AUTHENTICATION INFORMATION AND ACTIVE ADVERTISEMENT SYSTEM USING THE SAME, ADVERTISING METHOD USING THE SAME}

The present invention relates to a digital signage to which a function of outputting activation information for a product is given, an active advertisement system using the same, and an advertisement method using the same. More specifically, the present invention relates to a product when a specific product approaches an adjacent distance. The present invention relates to a digital signage, an active advertisement system using the same, and an advertisement method using the same, by automatically determining whether a genuine product is outputted, and outputting genuine certification information and providing differentiated services to a genuine buyer.

Over the years, companies have been striving to impress their products, satisfy existing consumers and reach potential new consumers through traditional means. Advertisements can be used for a variety of purposes, from forms such as newspapers, magazines, brochures, newsletters, print media, and digital signage to event-related activities such as sponsorship, seminars, point-of-sale and professional programs, In recent years, progress has been made in broadcast media using digital Satellite Network (SCN), which has evolved linearly in less creative ways and sometimes non-linearly in more creative ways.

In recent years, ads have been adapted to individual consumers using a new form, formerly called so-called direct advertising. Pull and push campaigns to interact directly with consumers, to influence consumer spending habits, and to get advertiser data to find trends and predictions for future habits. There has been an effort to move toward a direction of collecting a lot of information. Advances in technology outlets combined with the sophistication of this marketing have resulted in the development of new direct marketing campaigns that include recent distributions and measurements through telemarketing, point-of-sale campaigns, computer platforms, ).

In this regard, the largest platform for marketing has been the largest platform for exchanging information over the last decade - in other words, the Internet. Websites, banner ads, pop-up ads, targeted emails, and portal sponsorships allowed advertisers to reach more of their target audiences. Specifically, through click through ratio, ccost per action, cost per click, cost per sale, and cost per thousand, advertisers The result of the targeted advertisement can be measured and the fee for the obtained performance results can be objectively set. With these new advances, they are also becoming more global in nature, due to the increasing international character of business, geopolitics and integrated telecommunications networks.

However, a general advertising executive, such as digital signage, can provide advertisements for a product, which can stimulate the viewer to possess the product, but can not prevent the viewer from purchasing a replica in exchange for an expensive product .

Accordingly, in recent years, there has been a demand for development of digital signage that not only advertises general merchandise but also provides genuine users with differentiated services to induce purchasing of genuine products.

Korean Patent Publication No. 10-2010-0035456 (2010.04.05 Announcement) Korean Patent Publication No. 10-2008-0035326 (published on Mar. 23, 2008)

Accordingly, it is a first object of the present invention to provide a digital signage providing a differentiated service or advertisement when the product is a genuine product, confirming whether the product is genuine or not when the user approaches a state with a specific product, .

In addition, the second object of the present invention by using the above-described digital signage to provide a differentiated service to the user possessing a genuine product not only improves the user's satisfaction with the purchased goods, but also provides a differentiated advertisement to the user To provide an active advertising system that induces the purchase of new products.

In addition, a third object of the present invention is to provide an advertising method that can calculate the advertising cost according to the actual number of exposure of the advertisement item using the above-described active advertising system.

In order to achieve the first object of the present invention described above, according to an embodiment of the present invention, in the digital signage for outputting sound information, image information, or both, the wireless information collected from the external goods to collect the radio When it is determined that the product is genuine by comparing the recognition unit, the memory unit storing the authenticity determination information and the genuine certification information, the wireless information collected from the wireless recognition unit and the genuine determination information, and determines that the product is genuine A digital signage is provided with a function of outputting genuine product certification information for a product including a control unit for extracting the genuine product certification information from the memory unit, and a display unit which receives and outputs genuine product certification information from the control unit.

In addition, in order to achieve the second object of the present invention, in one embodiment of the present invention, a wireless recognition unit for collecting a product provided with a wireless information transmitter, the wireless information sent from the wireless information transmitter and genuine determination information and genuine A control unit for comparing the wireless information collected from the wireless information transmitter and the memory unit storing the authentication information and the genuine determination information to determine whether the product is genuine, and extracts the genuine certification information from the memory unit if the product is genuine. And a plurality of digital signages provided with a function of outputting activation information for a product, including a display unit for outputting the advertisement data and the activation information extracted from the control unit, and a memory unit connected to each digital signage through a communication network. Includes a central server that updates the product validation information and activation information stored in Using digital signage to provide an active advertising systems to provide differentiated services to genuine buyer.

And in order to achieve the second object of the present invention, in another embodiment of the present invention, a product equipped with a wireless information transmitter, and a wireless recognition unit for collecting the wireless information sent from the wireless information transmitter and collecting from the wireless recognition unit Transmitting the wireless information to the communication unit for receiving the activation information, a memory unit for storing the activation information, a display unit for outputting the activation information, and wireless information collected from the wireless information transmitter to the communication unit and the communication unit A plurality of digital signage is provided with a function for outputting the activation information for the product, including a control unit for transmitting the activation information received through the memory unit and the display unit, and connected to each communication unit through a communication network and transmitted from the communication unit Receives wireless information and matches with genuine judgment information stored in database The wireless information is compared to determine whether the product is genuine, and if the product is determined to be genuine, differentiated to the genuine buyer using a digital signage including a central server that transmits the activation information to the communication unit of the corresponding digital signage. Provide an active advertising system that provides services.

In addition, in order to achieve the third object of the present invention, in another embodiment of the present invention, the step of collecting the wireless information transmitted from the external goods to the wireless recognition unit of the adjacent digital signage, the wireless information collected by the wireless recognition unit Determining whether the product is genuine, and if the product is determined to be genuine, extracting activation information including advertisement data for an advertisement item, and extracting the obtained activation information from the wireless information. It provides an advertising method using an active advertising system comprising the step of outputting to the display unit of the digital signage.

Using the digital signage according to the present invention, a user possessing a branded product can confirm whether or not a product is genuine by simply approaching a distance adjacent to the digital signage, and a user having a genuine product can receive a differentiated service . More specifically, the digital signage of the present invention recognizes the genuine product identification number of the genuine product when the user possesses the genuine product, so as to provide the user with a preferred music or image, to spray out a favorite perfume, By providing information on new products, etc., it is possible to maximize satisfaction with the use of genuine products.

That is, according to the digital signage of the present invention, when a user having a genuine product approaches, it is possible to provide a service suitable for the user's taste, thereby enhancing the satisfaction of the user with respect to the brand, .

The digital signage of the present invention indirectly indicates that a product possessed by a person who is approaching does not perform any operation when the clone owner approaches the adjacent distance. In other words, the genuine purchaser and the replica purchaser are indirectly identified, thereby inducing the purchaser of the replica purchaser to purchase the genuine product.

As described above, the digital signage of the present invention is applied to an item overflowed with a replica product to confirm whether the product is a genuine product, and to provide a customized service to a genuine user, thereby reconsidering the loyalty to the brand.

In addition, if you obtain the consent to input customer information at the genuine product's unique identification number at the point of sale of the genuine product, it is possible not only to customize marketing at hotels, department stores, retail stores, airports, but also to recover the lost product.

As a result, it is possible to induce sound commercial transactions such as eradication of imitation products, which can bring about a synergy effect of national trust.

In addition, by using the active advertisement system according to the present invention, it is possible to analyze reaction feedback (time spent on digital signage, type of advertisement viewed through digital signage, etc.) on the advertisement, and utilize it as advertisement data data.

In addition, the active advertisement system of the present invention can provide additional services, such as providing discount coupons for each brand, to each brand product buyer, and can quickly provide users with information about new products updated in real time.

In addition, when the advertisement method according to the present invention is used, unlike the conventional advertisement method of setting the advertisement cost according to a predetermined number of exposures, the advertisement cost may be calculated for each advertisement item by analyzing the feedback on the advertisement. In other words, unlike the conventional advertising method in which advertising costs are paid for advertisements that are periodically output to random viewers, the present invention can be selectively applied to buyers who purchase the brand or other brand buyers who are more likely to purchase certain brand products. Advertisement can be provided, allowing the selection and concentration of advertising spending for a particular consumer.

1 is a block diagram illustrating digital signage according to an embodiment of the present invention.
2 is a perspective view illustrating digital signage according to an embodiment of the present invention.
3 is a diagram illustrating a model of a digital signage according to an embodiment of the present invention.
4 is a block diagram illustrating an active advertisement system according to an embodiment of the present invention.
5 is a flowchart illustrating an activation method according to an embodiment of the present invention.
6 is a flowchart illustrating an activation method according to another embodiment of the present invention.

Hereinafter, a digital signage (hereinafter referred to as "digital signage") to which the function of outputting activation information for a product according to preferred embodiments of the present invention is given will be described in detail with reference to the accompanying drawings.

FIG. 1 is a block diagram for explaining digital signage according to an embodiment of the present invention, and FIG. 2 is a perspective view illustrating a digital signage according to an embodiment of the present invention.

1 and 2, a digital signage 100 according to an embodiment of the present invention includes a wireless recognition unit 110 for collecting wireless information transmitted from an external article 200, The memory unit 120 storing the activation information and the wireless information collected from the wireless recognition unit 110 are compared with the genuine product information to determine whether the product 200 is genuine or not, A control unit 130 for extracting activation information from the memory unit 120 and a display unit 140 for outputting the activation information transmitted from the control unit 130. Alternatively, And a perfume sprayer 150 for spraying the perfume to the outside according to the perfume.

The digital signage 100 may be installed in a duty free shop, a luxury shop, a roadside, or the like. The digital signage 100 installed in the duty-free shop or the luxury shop helps the user to confirm whether a product purchased through a duty-free shop or a luxury shop corresponds to a genuine product of the brand. In addition, the digital signage 100 installed on the road helps the moving person to easily confirm whether or not the commodity owned by him is genuine.

Hereinafter, each component will be described in more detail with reference to the drawings.

Referring to FIG. 1, a digital signage 100 according to an embodiment of the present invention includes a wireless recognition unit 110.

The wireless recognition unit 110 collects wireless information transmitted from an external wireless information transmitter and transmits the wireless information to the controller 130. The wireless recognition unit 110 collects wireless information transmitted from the wireless information transmitter. For example, a receiver for a radio data communication of about 900 MHz, a radio frequency identification (RFID) reader, or a near field communication (NFC) reader.

The wireless recognition unit 110 recognizes a wireless data signal when a product having a wireless data communication transmitter (RFID tag or NFC tag) in which an authentication code is recorded is adjacent to the wireless recognition unit 110. When an electronic tag (RFID tag or NFC tag) is used as the transmitter for wireless data communication, the wireless recognition unit 110 extracts the authentication password or unique identification code stored in the electronic tag from the wireless information transmitted by the electronic tag do.

At this time, the distance that the wireless recognition unit 110 can recognize the transmitter for wireless data communication attached to the article 200 is not particularly limited because it can be changed according to the type of the transmitter used in the product. However, when the digital signage 100 is installed on the road, the radio recognition unit 110 is configured to recognize only the adjacent transmitter for wireless data communication within 2 m so as to selectively discriminate only the product of the user who wishes to check whether it is genuine good.

Referring to FIG. 1, a digital signage 100 according to an embodiment of the present invention includes a memory unit 120.

The memory unit 120 stores information to be output through the display unit 140 of the digital signage 100 and stores activation information for informing that the adjacent commodity 200 corresponds to a genuine commodity. At this time, the activation information may include audio information for advertisement, image information, or advertisement data including both of them.

The memory unit 120 stores genuine determination information that provides a basis for determining whether the product 200 that transmitted the wireless information based on the wireless information collected by the wireless recognition unit 110 is a genuine product . Such genuine determination information may include an authentication code or an individual identification code.

Here, the authentication code is used as a criterion for determining whether an adjacent product corresponds to a genuine product. When the authentication password extracted from the external wireless information matches the authentication code, the authentication code is judged to be genuine . As such, the authorization code is used to simply determine whether an adjacent product is genuine or not genuine.

The individual identification code is used to determine whether an adjacent product corresponds to a genuine product and at the same time to provide a customized service according to a user of the genuine product. If there is an individual identification code that matches the unique identification code extracted from the external wireless information And judges that the product transmitted the wireless information is genuine.

As described above, when the genuine determination information includes the individual identification code, the activation information includes at least one selected from the group consisting of the purchaser information of the genuine product, the setting information of the purchaser, and the custom information by the purchaser, which are linked to the individual identification code . At this time, the brand, the product name, the price, the production year, and the like may be additionally stored in the individual identification code. In the buyer information, the selling point of the genuine product, the selling place of the genuine product, and the purchasing history of the purchaser may additionally be stored.

In other words, one or more personal information selected from the group consisting of the purchaser information of the genuine article, the purchaser's setting information, and the purchaser-specific information can be interlocked with the individual identification code, so that the personalized service can be provided to the purchaser of the genuine article based on the personal information . The purchaser information is obtained by acquiring the consent of the purchaser at the time of purchasing the genuine product, and then inputting to the central server described later so as to be interlocked with the individual identification code.

In addition, the purchaser's setting information means one or more data selected from the group consisting of sound data, image data, and advertisement data of an item of interest predetermined by a purchaser of a genuine product. Such setting information is collected through surveys at the time of selling the products through offline, or through surveys at the time of genuine registration of products through the Internet.

According to the present invention, the image of the owner of the product 200 may be photographed by the buyer-specific information, and the image may be displayed by combining the product with another product of the same brand as the product 200. To this end, in the present invention, the augmented reality related program is stored in the memory unit 120, and a camera module (not shown) connected to the controller 130 may be installed.

In other words, when a user having a genuine product approaches the digital signage 100, the digital signage 100 operates to output the image information generated through the augmented reality related program to the display unit 140, The user can confirm in advance whether the new product of the same brand as the genuine product matches with itself. In this manner, the customized information per purchaser can provide a premium service that can be worn or heard by a user having a genuine article, without having to directly wear the new article or listen to it, and also can promote the new article to the seller of the brand Can provide an effect.

In addition, the product activation information may include product detail information linked with the individual identification code. Here, the item detail information may include the manufacturer of the item, the name of the item, the serial number of the item, the producer of the item, and the size of the item. That is, when a radio signal of a product corresponding to a genuine product is received by the digital signage 100, the digital signage 100 outputs the detailed information on the product as an image so that the owner of the product 200 can confirm the radio signal .

Referring to FIG. 1, a digital signage 100 according to an embodiment of the present invention includes a control unit 130.

The control unit 130 is connected to the wireless recognition unit 110, the memory unit 120, the display unit 140, and the perfume sprayer 150 to control the operation of each component, Determine whether a product is genuine. If it is determined that the adjacent product is not a genuine product, the control unit 130 does not perform a separate operation. However, if it is determined that the product is genuine, the control unit 130 extracts the activation information from the memory unit 120 and transmits the activation information to the display unit 140 do.

More specifically, when the authentication password is transmitted from the wireless recognition unit 110, the control unit 130 analyzes the authentication password based on the authentication code stored in the memory unit 120 to determine whether the adjacent product corresponds to the genuine product do. In other words, if it is determined that the authentication password matches the authentication code, it is authenticated that the product transmitted the wireless information including the authentication password is genuine. For this, the control unit 130 extracts the activation information stored in the memory unit 120 and transmits the activation information to the display unit 140. At this time, the activation information is composed of simple sound data or image data that allows the owner of a product adjacent to the digital signage 100 to check whether the product corresponds to a genuine product.

For example, as shown in FIG. 3, the activation information includes information such as "You are a VIP ", or" You are a valuable VIP customer " Image data can be used.

When the unique identification code is transmitted from the wireless recognition unit 110, the control unit 130 analyzes the unique identification code based on the individual identification code stored in the memory unit 120 to determine whether the adjacent product corresponds to the genuine product . In other words, if it is determined that there is an individual identification code that matches the unique identification code, the product that transmitted the wireless information including the unique identification code is authenticated as a genuine product. To this end, the control unit 130 analyzes the purchaser of the genuine article based on the individual identification code, extracts setting information of the purchaser from the memory unit 120, and outputs the setting information through the display unit 140 . At this time, since the setting information is composed of one or more data selected from the group consisting of audio data, image data, and advertisement data of interest items preset by the purchaser of the genuine product, the controller 130 instructs the owner of the genuine product .

As a result, the owner of the genuine article can approach the digital signage 100 and listen to the music, the image, or the advertisement through the digital signage 100 according to his / her preset contents.

Referring to FIGS. 1 and 2, a digital signage 100 according to an embodiment of the present invention includes a display unit 140.

The display unit 140 receives the activation information from the control unit 130 and outputs the activation information to the display unit 140. The display unit 140 outputs an audio output device or video information for outputting audio information to simply indicate whether the product 200 is a genuine product. However, it may be configured to include both the sound output device and the video output device so as to provide a customized service to the genuine purchaser.

The display unit 140 outputs sound information and image information for the advertisement stored in the memory unit 120 so as to achieve the purpose of the digital signage when the activation information is not output.

If necessary, the display unit 140 may change an advertisement to be received by receiving a user's selection signal. To this end, the display unit 140 includes a touchpad that receives a signal from the outside.

Referring to FIGS. 1 and 2, the digital signage 100 according to an embodiment of the present invention may further include a perfume sprayer 150.

The perfume sprayer 150 is connected to the controller 130 and injects the selected perfume to the outside under the control of the controller 130, and includes at least one perfume.

The perfume sprayer 150 may operate to spray a predetermined type of perfume according to the kind of the genuine article 200, but may be configured to provide a different perfume to each purchaser of the genuine product. To this end, the perfume information pre-selected by the purchaser of the genuine article is stored in the memory unit 120. At this time, the controller 130 analyzes the unique ID code of the genuine article and ejects the fragrance selected by the purchaser of the genuine product to the perfume sprayer if the product 200 that transmitted the wireless information is determined to be genuine.

Generally, the fragrance decreases the persistence of the perfume when the time of spraying to the human body is over, but the owner of the genuine product can approach the digital signage 100 even if the fragrance is not possessed, Can be prevented from falling.

The digital signage 100 according to an embodiment of the present invention may further include an event progress unit (not shown).

The event progress unit is connected to the control unit 130 and proceeds with a predetermined event under the control of the control unit 130. The event progress unit provides a differentiated service to the owner of the genuine product.

In one embodiment, the event progress unit receives a selection signal for a new product from the owner of the genuine product, displays a screen including the augmented reality related program and the camera module, and combines the new product with the image of the owner, And outputs it. Thus, the event progress section provides a service for the owner to directly confirm whether the new product is suitable for the owner.

In another embodiment, the event progressor includes music data (e.g., MP3), applications, moving picture data, and the like, and authorizes the owner of the genuine product 200 to access the mobile phone. Accordingly, the owner of the genuine product can access the event progress part through a mobile phone and selectively download required music data, application, moving picture data, coupon, and the like. Here, the application may use an application developed by the seller of the product 200 or a paid application provided by the Apple Market or the Android Market.

More specifically, the owner of the genuine article contacts the digital signage 100 in which the NFC tag is installed to the digital signage 100 equipped with the NFC reader to transmit the music, movie, application, advertisement image, or coupon Can receive. Here, the coupon is preferably any one of an MMS coupon, an SMS coupon, and a barcode coupon.

As described above, if the owner of the genuine product is adjacent to the digital signage 100 with the genuine product, the digital signage 100 can receive the customized service based on the setting information previously set by the purchaser of the genuine product To the owner of the genuine product. In general, since the owner of a genuine article is likely to be the same as a purchaser of a genuine article, the digital signage 100 of the present invention can provide a customized service to a genuine purchaser.

For example, if the owner of the specific product 200 approaches the digital signage 100, the digital signage 100 can be displayed on the screen of the display device 200, such as image data such as & Extracts the advertisement data for the set sound data, the image data, or the item designated as the item of interest from the memory unit 120 and transmits the extracted data to the display unit 140 to output the music, image, or advertisement.

Meanwhile, the present invention provides an active advertisement system (hereinafter, referred to as 'active advertisement system') that provides a differentiated service to a purchaser of a genuine product using the digital signage 100 described above.

4 is a block diagram illustrating an active advertisement system according to an embodiment of the present invention.

4, an active advertisement system according to an exemplary embodiment of the present invention includes a product 200 having a wireless information transmitter 210, and audio information, image information, or both, A digital signage 100 for outputting activation information so that the owner of the product 200 can confirm the authenticity of the product 200 when the product 200 is authentic and a central server 300 for updating the data stored in the digital signage 100 ). At this time, one or more, preferably a plurality of digital signage 100 are installed.

As a product for installing the wireless information transmitter 210, any product may be used as long as it is a commercially available product such as a bag, a clothes, a watch, a mobile phone, a notebook, a shoe, a handbag, It is good to use expensive brand goods of.

Referring to FIG. 4, an active advertisement system according to the present invention includes a product 200 having a wireless information transmitter 210.

The commodity 200 of the present invention may be any commodity provided that a wireless information transmitter 210 such as an electronic tag is installed therein, but it is preferable to use commodities that can be worn or carried on the body.

More specifically, the wireless information transmitter 210 may use an RFID tag or an NFC tag, and all of them may be used, but the present invention is not limited thereto.

The RFID tag may include an RFID chip, a substrate, and an antenna, and information stored in the RFID chip is transmitted to the RFID reader through the antenna. At this time, the substrate connects the RFID chip and the antenna.

Also, the NFC tag may be composed of an NFC chip, a secure element (SE) and an antenna, and the information stored in the NFC chip is transmitted to the NFC reader through the antenna.

Such an electronic tag solves the problem of a magnetic or bar code whose recognition rate gradually decreases with time due to damage or abrasion, and is provided inside the product 200, thereby solving the problems of magnetism and bar code.

Referring to FIG. 3, an active advertisement system according to the present invention includes a digital signage 100.

The digital signage 100 according to the present invention is provided with a function of outputting genuine product activation information for the product 200 to a general digital signage in order to provide various information. The wireless recognition unit 110 and the memory unit ( 120, a control unit 130, a display unit 140, and a communication unit 160, and may further include a perfume sprayer 150.

The control unit 130 is connected to the wireless recognition unit 110, the memory unit 120, the display unit 140, the communication unit 160, and the perfume sprayer 150 to control the operation of each component , And directly or indirectly determines whether or not the product 200 that transmitted the wireless information is genuine. At this time, the control unit 130 does not perform any other operation when it is determined that the adjacent product 200 is not genuine, but if the product 200 is determined to be genuine, the control unit 130 extracts the activation information from the memory unit 120, Unit 140 of FIG.

The controller 130 may compare the authentication code stored in the memory unit 120 with the password for authentication extracted from the collected wireless information to directly determine whether the adjacent product 200 is genuine or not . ≪ / RTI > The control unit 130 searches the individual identification code corresponding to the unique identification code extracted from the wireless information to extract the purchaser information and the purchaser setting information linked to the individual identification code from the memory unit 120, (140) < / RTI > In other words, when the unique identification code is extracted from the wireless information, the controller 130 analyzes the purchaser of the genuine article based on the purchaser information of the genuine product interlocked with the individual identification code, and transmits the setting information of the purchaser to the display unit 140 Lt; / RTI >

Thus, the genuine owner can simply listen to the music, video, or advertisement through the digital signage 100 based on the preset contents of the digital signage 100 or the genuine buyer.

The control unit 130 stores the collected wireless information in the memory unit 120 and transmits the wireless information to the central server 300 through the communication unit 160. The control unit 130 determines whether the adjacent product 200 is genuine Information on the product 200 is received through the communication unit 160 and it can be determined whether or not the product 200 is genuine. At this time, the control unit 130 transfers the activation information received from the central server 300 to the memory unit 120 and the display unit 140. [

For example, in order to save manufacturing cost, the digital signage 100 having a plurality of units uses a memory unit 120 having a minimum storage capacity. At this time, the memory unit 120 stores a genuine authentication code, The purchaser information of the genuine article, and the setting information of the purchaser are not stored. That is, when the memory unit 120 having the minimum storage capacity is used, the control unit 130 connected to the memory unit 120 does not have the data directly determining whether the product 200 is genuine, And indirectly determines whether or not the product 200 is genuine.

Meanwhile, the control unit 130 according to the present invention can measure the connection time of the wireless information transmitter 210 connected to the wireless recognition unit 110, and measure the time spent by the genuine buyer in the digital signage 100. The control unit 130 may analyze the advertisements preferred by the buyer among the various customized advertisements provided to the retail purchaser, and may convert the advertisements into data. In addition, the controller 130 may receive the satisfaction of the customized service provided through the digital signage 100 and the new request, and may perform statistical processing. The control unit 130 may be configured to analyze the output information (the number of times of output, etc.) of the advertisement data collected from the digital signage 100 and calculate the advertisement cost according to the advertisement items included in the advertisement data.

In this way, the control unit 130 determines whether or not the time spent by the purchaser in the digital signage 100, the advertisement preferred by the buyer, the type and satisfaction of the advertisement viewed by the genuine buyer, Time, and so on. At this time, the customer reaction feedback information is transmitted to the central server 300 in real time or is stored in the memory unit 120 and is periodically transmitted to the central server 300.

Referring to FIG. 3, the active advertisement system according to the present invention includes a central server 300.

The central server 300 is connected to the digital signage 100 through a network communication network to remotely control the operation of the digital signage 100 or to provide information for advertisement in real time or periodically.

The central server 300 may be configured to perform only the update of the genuine determination information and the activation information stored in the memory unit 120 of the digital signage 100 or to transmit the activation information to the communication unit 160 of the digital signage 100 And also to determine whether the product 200 is genuine or not by receiving the wireless information transmitted from the communication unit 160 of the digital signage 100. [ At this time, the central server 300 transmits the activation information to the communication unit 160 of the digital signage 100 when the product 200 is authentic through the self-authentication module.

To this end, the central server 300 includes an activation information database in which activation information is stored, and a genuine validation information database in which genuine validation information is stored. At this time, the activation information includes sound information for the advertisement, image information, or advertisement data composed of both of them. In addition, the advertisement data includes retail item advertisement data of a genuine buyer.

Specifically, the authentication module of the central server 300 compares the wireless information received from the digital signage 100 with the genuine determination information stored in the genuine determination information database to determine whether the product is genuine or not, It extracts the activation information from the activation information database and transmits it to the digital signage 100 that has transmitted the radio information.

When the central server 300 is configured to determine whether the product 200 is genuine, the central server 300 determines whether the number of transmissions of the advertisement data transmitted to each digital signage 100 is included in the advertisement data And analyzing the types of the advertisement items and calculating the advertisement costs according to the advertisement items.

The active advertisement system according to the present invention may further include an advertiser terminal (not shown).

The advertiser terminal transmits advertisement data to the central server 300 and is connected to the central server 300 through a communication network.

At this time, the central server periodically transmits the billing list of the advertisement expense according to the exposure of the advertisement data to the advertiser terminal, periodically transmit the advertisement exposure time, .

A method of outputting the activation information using the digital signage 100 including the above-described components will now be described.

The method of outputting activation information according to the present invention is characterized in that the wireless information transmitted from an external product is collected by a wireless recognition unit of an adjacent digital signage (S100), and based on the wireless information collected by the wireless recognition unit, (S200) is performed. If it is determined that the product 200 is a genuine product, the activation information is output to the display unit of the digital signage where the radio information is collected (S300), and the extracted activation information is output (S400).

Hereinafter, each step will be described in more detail with reference to the drawings.

5 is a flowchart illustrating an activation method according to an embodiment of the present invention.

5, when a radio signal transmitted from the product 200 is detected by the radio recognition unit 110 composed of an RFID reader, an NFC reader, or the like, The wireless recognition unit 110 of the device 100 collects and transmits the collected information to the control unit 130 (S100).

Next, the control unit 130 compares the radio signal collected from the radio recognition unit 110 with the genuine determination information stored in the memory unit 120, and directly judges whether the product 200 transmitted the radio signal corresponds to the genuine product (S200).

The control unit 130 then terminates the operation when it is determined that the product 200 having transmitted the wireless information is not a genuine product. If it is determined that the product 200 is genuine, (S300).

At this time, the activation information may include advertisement data for an advertisement of a specific product, and may be composed of only the advertisement data. In other words, the advertisement data may include product information of the same brand as the product 200, or product information of a brand different from the product 200.

Next, the control unit 130 transmits the activation information extracted from the memory unit 120 to the display unit 140, and outputs the activation information through the display unit 140 (S400). If the wireless information includes the unique identification code, the control unit 130 analyzes the purchaser of the genuine product through the individual identification code included in the genuine determination information, extracts the setting information of the purchaser from the memory unit 120, And outputs the setting information through the display unit 140. [

If necessary, the control unit 130 extracts the advertisement data including the product information of the same brand as the product 200 from the memory unit 120 as the activation information, and then extracts the extracted authentication information from the digital information And then extracts the advertisement data including the product information of the other brand from the product 200 as the activation information from the memory unit 120 and then extracts the extracted authentication information from the wireless unit (S300, S400) through the display unit 140 of the digital signage. This indicates that the product 200 is a product of the same brand as the product output first through the display unit 140, and then labels the product of another brand that is not related to the brand, Is also a method for advertising.

6 is a flowchart illustrating an activation method according to another embodiment of the present invention.

6, when the radio signal transmitted from the commodity 200 arriving at the vicinity of the digital signage 100 is detected by the radio recognition unit 110 composed of an RFID reader or an NFC reader, The wireless recognition unit 110 of the device 100 collects and transmits the collected information to the control unit 130 (S100).

The control unit 130 transmits the wireless information transmitted from the wireless recognition unit 110 to the central server 300 through the communication unit 160 at step S150 and transmits the wireless information to the central server 300 through the central server 300, It is judged whether or not it is a genuine product (S200)

Then, the central server 300 ends the operation when it is determined that the product 200 that transmitted the wireless information is not a genuine product. If it is determined that the product 200 is genuine, the central server 300 stores it in the database of the central server 300 The activation information is extracted (S300). At this time, if the wireless information includes the unique identification code, the central server 300 analyzes the purchaser of the genuine product through the individual identification code included in the genuine determination information, extracts the setting information of the purchaser from the database, To the digital signage 100 together with the activation information.

Then, when the activation information is transmitted from the central server 300 to the digital signage 100, the control unit 130 determines whether a preset event exists in the event progress unit (S310) If the set event exists, the controller 130 proceeds to the set event (S320).

Next, the control unit 130 outputs the activation information transmitted from the central server 300 through the display unit 140 (S400).

As described above, the activation method according to the present invention authenticates whether the product 200 corresponds to the genuine product of the brand, while simultaneously recognizing the new product or product 200 of the same brand as the product 200, The present invention is not limited thereto.

If necessary, the advertisement method using the active advertisement system further includes an advertisement cost calculation step of calculating the advertisement cost according to the number of times of exposure of the advertisement item after the step of outputting the activation information through the display unit 140 (S400) can do.

In this step, the control unit 130 of each digital signage 100 collects advertisement data output information and transmits the collected information to the central server 300. The central server 300 receives the information provided from each digital signage 100 And calculates the advertisement cost for each advertisement item included in the output advertisement data. At this time, the advertisement cost can be calculated differently according to the installation place of the digital signage in which the advertisement data is outputted and the advertisement receiver.

For example, in an arbitrary first digital signage, the advertisement for the A commodity is exposed 10 times, the advertisement for the B commodity is exposed 20 times, the advertisement for the A commodity is exposed 20 times in any second digital signage, The advertisement cost for the B product is higher than the advertisement cost for the A product even though the advertisement for the B product is exposed 10 times and the product A and the product B are exposed 30 times.

This is because the installation cost of the digital signage 100 may vary depending on the location, and even if the advertisement is exposed the same number of times, the attraction effect on the purchase of the product may be different if the viewer watching the advertisement is different.

Meanwhile, the advertisement method according to the present invention may further include an advertisement cost settlement step after the advertisement cost calculation step.

In the advertisement cost adjustment step, the central server 300 subtracts and calculates the calculated advertisement cost from the cost received from the advertiser. At this time, the central server 300 can exclude the advertisement data uploaded by the advertiser from the activation information and expose the advertisement to the amount of the deposited money if the expenses received from the advertiser are exhausted.

By using such an advertisement method, the advertisement cost can be prevented from being paid out, and the advertisement cost can be settled transparently according to the actual number of the exposed advertisements.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the appended claims. It can be understood that it is possible.

100: Digital signage 110:
120: memory unit 130:
140: display unit 150: perfume sprayer
160: communication unit 200: product
210: wireless information transmitter 300: central server

Claims (27)

In digital signage for outputting acoustic information, image information, or both,
A wireless recognition unit collecting wireless information transmitted from an external product;
A memory unit for storing genuine product determination information and genuine product activation information;
A control unit comparing the wireless information collected from the wireless recognition unit with the genuine determination information to determine whether the product is genuine, and extracting the genuine certification information from the memory unit if the product is genuine; And
Digital signage is given a function for outputting the activation information for the product including a display unit for receiving and outputting the activation information from the control unit. The method of claim 1, wherein the wireless recognition unit
Digital signage is given an output function of the activation information for the product, characterized in that it comprises an RFID reader, NFC reader, or 900MHz wireless data receiver. The method according to claim 1, wherein the activation information
Wherein the digital signage information includes audio information for advertisement, image information, or advertisement data composed of both of them. The method of claim 1, wherein the genuine determination information
Digital signage is given the function to output the activation information for the product, characterized in that it comprises a verification code or an individual identification code. The method of claim 4, wherein the activation information is
Digital signage is given the output function of the activation information for the product, characterized in that it comprises the setting information of the buyer linked to the individual identification code. The method of claim 5, wherein the control unit
If the product that transmits the wireless information including the individual identification code is determined to be genuine, the buyer is analyzed based on the purchaser information of the genuine product, and the setting information of the corresponding buyer is extracted from the memory unit, and the setting information is output through the display unit. Digital signage is given the function of outputting the activation information for the product, characterized in that the operation. The method of claim 5 or 6, wherein the setting information is
Wherein the digital signature is one or more data selected from the group consisting of audio data, image data, and advertisement data of interest items preset by a purchaser of a genuine product. The method of claim 4, wherein the activation information is
Digital signage given the output function of the activation information for the product, characterized in that it comprises a buyer-specific information associated with the individual identification code. The method of claim 8,
The augmented reality related program is stored in the memory unit, a camera module connected to the control unit is installed,
The purchaser's personalized information is genuine product activation information for a product characterized in that the image of the owner of an external product is recorded through the camera module and the image information is combined with another product of the same brand as the external product. Digital signage with the output function of. The digital signage of claim 1, wherein the digital signage
The digital signage is connected to the control unit is provided with a function for outputting the activation information for the product further comprising a perfume sprayer for spraying the perfume selected outside under the control of the control unit. 11. The method of claim 10,
The memory unit stores perfume information previously selected by each user of the genuine product,
If it is determined that the product transmitting the wireless information is genuine, the control unit is operable to eject the perfume selected by the user of the genuine product to the perfume atomizer, characterized in that the digital signage given the output function of the genuine authentication information for the product . A product having a wireless information transmitter;
A wireless recognition unit for collecting wireless information transmitted from the wireless information transmitter, a memory unit for storing authenticity determination information and genuine authentication information, and comparing the wireless information collected from the wireless information transmitter with the genuine determination information, the genuine product of the product If it is determined whether the product is genuine, the control unit for extracting the activation information from the memory unit, and the display unit for outputting the advertisement data and the activation information extracted from the control unit of the activation information for the product A plurality of digital signages provided with output functions; And
And a central server that is connected to each digital signage through a communication network and updates the genuine determination information and the activation information stored in the memory unit, thereby providing a differentiated service to the purchaser of the genuine product. The method of claim 12, wherein the activation information is
An active advertising system that provides differentiated services to genuine buyers using digital signage, characterized in that it comprises sound information, image information, or advertising data consisting of all of the advertising. The method of claim 13, wherein the control unit
An active advertising system that provides differentiated services to genuine buyers using digital signage, characterized in that the output information of each advertisement data through the digital signage is collected and transmitted to the central server. 15. The method of claim 14, wherein the central server
Active advertising that provides differentiated services to genuine buyers by using digital signage, characterized in that the advertisement cost is calculated for each of the advertisement items included in the advertisement data by analyzing the output information of the advertisement data collected from each digital signage. system. A product having a wireless information transmitter;
A wireless recognition unit for collecting wireless information transmitted from the wireless information transmitter, a communication unit for receiving genuine authentication information by transmitting wireless information collected from the wireless recognition unit, a memory unit for storing the genuine authentication information, and Product activation including a display unit for outputting the activation information, and a control unit for transmitting the wireless information collected from the wireless information transmitter to the communication unit and for transmitting the activation information received through the communication unit to the memory unit and the display unit A plurality of digital signages to which information output functions are given; And
Receives wireless information transmitted from the communication unit by connecting to each communication unit through a communication network, and compares the genuine information and the wireless information stored in the database to determine whether the product is genuine, and if the product is determined to be genuine Active advertising system that provides a differentiated service to the genuine buyer by using a digital signage comprising a central server for transmitting the communication to the digital signage. The method of claim 16, wherein the activation information is
An active advertising system that provides differentiated services to genuine buyers using digital signage, characterized in that it comprises sound information, image information, or advertising data consisting of all of the advertising. 18. The method of claim 17, wherein the advertisement data is
Active advertising system that provides a differentiated service to the genuine buyer by using the digital signage, characterized in that it contains advertising data of interests of the genuine buyer. 19. The method of claim 17 or 18, wherein the central server
Differentiated service to genuine buyers using digital signage, characterized in that the advertising cost is calculated for each advertisement item by analyzing the number of times of transmission of advertisement data sent to each digital signage and the types of advertisement items included in the advertisement data. Providing an active advertising system. The method of claim 16, wherein the central server
Providing differentiated services to genuine buyers by using digital signage, which is configured to periodically transmit advertisement information output in real time to each digital signage without displaying the activation information. Active advertising system. (Iii) collecting wireless information transmitted from an external product to a wireless recognition unit of an adjacent digital signage;
(Ii) determining whether the goods are genuine based on wireless information collected by the wireless recognition unit; And
(Iii) if the product is determined to be genuine, extracting activation information including advertisement data for an advertisement item, and outputting the extracted activation information to the display unit of the digital signage in which the wireless information is collected. Advertising method using an active advertising system. The method of claim 21, wherein after step (iii)
And an advertisement cost calculation step of collecting and analyzing advertisement data output information of each digital signage and calculating an advertisement cost for each advertisement item included in the output advertisement data. The method of claim 22, wherein the calculation of the advertising cost
Advertising method using an active advertising system, characterized in that the differentially calculated according to the installation location of the digital signage output the advertising data. The method of claim 22, wherein after the step of calculating the advertising cost
The advertising method using the active advertising system, characterized in that it further comprises the step of calculating the advertising costs calculated by subtracting the calculated advertising costs from the advertiser's payment. The method of claim 24, wherein the advertising cost settlement step
When all the funds received from the advertiser is exhausted, the advertising method using the active advertising system, characterized in that the advertisement data uploaded by the advertiser is excluded from the activation information. 22. The method of claim 21,
The advertisement item included in the advertisement data is an advertisement method using an active advertising system, characterized in that the product of the same brand as the genuine. The method of claim 21, wherein step (iii)
If the product is determined to be genuine, outputting product information of the same brand as the genuine product to the display unit of the digital signage in which the wireless information is collected; and
The method of advertising using an active advertising system, characterized in that the process of outputting the product information of the genuine brand and other brands to the display unit of the digital signage collected.
KR1020110135182A 2011-12-15 2011-12-15 Digital signage having output function of genuine article authentication information and active advertisement system using the same, advertising method using the same KR20130082715A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20180019044A (en) * 2016-08-15 2018-02-23 주식회사 에스제이하이테크 Transparent led display panel and method for manufacturuing the same, digital signage system and computer readable recording medium
WO2020096155A1 (en) * 2018-11-09 2020-05-14 주식회사 한터글로벌 Genuine product certification and chart generation system and method for copyright protection

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20180019044A (en) * 2016-08-15 2018-02-23 주식회사 에스제이하이테크 Transparent led display panel and method for manufacturuing the same, digital signage system and computer readable recording medium
WO2020096155A1 (en) * 2018-11-09 2020-05-14 주식회사 한터글로벌 Genuine product certification and chart generation system and method for copyright protection

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