KR20130082635A - System for analyzing of floting population information and method thereof - Google Patents

System for analyzing of floting population information and method thereof Download PDF

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KR20130082635A
KR20130082635A KR1020110133142A KR20110133142A KR20130082635A KR 20130082635 A KR20130082635 A KR 20130082635A KR 1020110133142 A KR1020110133142 A KR 1020110133142A KR 20110133142 A KR20110133142 A KR 20110133142A KR 20130082635 A KR20130082635 A KR 20130082635A
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data
floating population
analysis
information
user terminal
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KR1020110133142A
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Korean (ko)
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이석호
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현대엠엔소프트 주식회사
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0259Targeted advertisements based on store location
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281Customer communication at a business location, e.g. providing product or service information, consulting
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02Services making use of location information

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  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
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  • Computer Networks & Wireless Communication (AREA)
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Abstract

PURPOSE: A floating population analysis system and a method thereof are provided to identify the floating population of a certain space by measuring up the number of terminals of the floating population within the space based on a mapping server and a positioning unit. CONSTITUTION: A reception unit (210) receives a signal from a positioning unit. A data analysis unit (220) analyzes the number of the floating population within a select area using a map including the information about the location of the positioning unit and the received signal. A storage unit (230) stores the map and the analyzed data. A transmission unit (240) transmits the data to a user terminal. [Reference numerals] (210) Reception unit; (220) Data analysis unit; (230) Storage unit; (231) Map database; (232) Data analysis database; (240) Transmission unit

Description

Fluid Population Analysis System and its method {SYSTEM FOR ANALYZING OF FLOTING POPULATION INFORMATION AND METHOD THEREOF}

The present invention relates to a floating population analysis system and a method thereof, and more particularly to a floating population analyzing a floating population using a positioning means 110 of a mobile communication terminal carried by people moving in and out of a specific space desired by a user. An analysis system and method thereof are provided.

The position measurement technology is generally used as a base station based position measurement technology using a universal mobile phone system and a position measurement technology using a Global Positioning System (GPS) technology. Although the location of the subscriber using the base station of the mobile telephone system has reached a certain level, it is limited to the base station unit (about 500m), and the measurement error range is larger than that of the GPS. Trends are developing chips that can receive GPS signals. Satellite navigation system (or global positioning system) is a navigation support system developed by the US government since the early 1970s and receives information from satellites anywhere in the world without time constraints. This satellite measuring system was designed to measure position. It was developed for military use in the early years, but some of the GPS signals were made available to the general public so that the L1 and C / A codes of the GPS signals were opened.

C / A codes transmitted from GPS satellites allow 24-hour positioning from anywhere in the world, and their accuracy is known to be around 100m. The GPS (Global Positioning System) is operated by using the technique of triangulation, and the position of the desired point is determined by measuring the length of two sides with the point where the position is desired. The distance from the satellite to the receiving terminal is calculated by measuring the time difference between the signal originating point and the receiving point at each satellite and multiplying it by the speed of light. Actually, the position of the receiver is determined based on the satellite position. In addition to this distance data, in order to know the exact position of the satellite, the position of the satellite is generally used to calculate the orbital force transmitted from the GPS satellite.

The Global Positioning System (GPS) is generally divided into three areas: the space sector, the control sector and the user sector. The space sector consists of 24 satellites, 21 of which are used for navigation and three satellites for reserve. do. All satellites orbit the earth at an altitude of 20,200 km over 12 hours, and the orbit is at an angle of 55 to the Earth's equator. All six orbits are 60 degrees apart, with four satellites on one orbit. This orbital arrangement is intended to allow five to up to eight satellites to be viewed simultaneously at any point on Earth. The control sector consists of a Master Control Station (MCS) and five MonitorStations operated unattended, which are located at the Spring Falcon Air Force Base in Colorado, USA, and are located around the world. Are divided and placed. Unmanned sub-controllers track and store signals from all GPS satellites that can be observed at any given time, and then transmit them to the main controller. It is used to estimate the atomic clock error on the satellite, and the results are periodically sent to the GPS satellites.

Accordingly, various services such as counterpart location service, traffic guidance service, and navigation service have been implemented using location-based mobile communication technology. In addition, as a part of the various services, by using a mobile communication terminal incorporating a location-based mobile communication technology, by implementing a service for identifying the current status of the flow of service subscribers possessing it, by measuring the congestion degree in a specific area Based on the collected data, there is a need for analyzing the current state of the floating population, analyzing the commercial area of the region, or real-time congestion of a predetermined destination.

In order to investigate the floating population information, it is the situation that the investigator is investigating the floating population by hand, and even if many passers pass, accurate survey is impossible, and despite the age information among the floating population information, Since the investigator only guesses the age by looking at the appearance of the passenger, there is a lack of accurate age information.

In addition, in the existing location and business analysis method, in order to obtain such information, the information is obtained by visiting the site or by visiting the government offices individually. Could get Among the information generated in this way, the floating population data is directly counted at important locations, which may be useful in determining the total number of floating populations at different time slots, but it was insufficient to utilize other information. The biggest reason is the reason that the business consulting and other commercial information provided in the government are prepared in the administrative district. For example, even if your store is located in the upper part of the administrative building, the information on the number of people and the number of businesses that can measure the size of the market is organized in units of administrative buildings. There was no.

Korean Patent Publication (2009-0080930) relates to a method of predicting store performance through demographic movement analysis, wherein the information on the number of complex populations, the number of guest facilities, the number of employees of a business, and the number of employees in the at least one zone in which a bank store is already opened Disclosed is a technique for analyzing a commercial area using the results of a candidate store based on charging profit information. Therefore, the store performance server generates the candidate site performance prediction information for the candidate site by substituting the built-in regression model with the information on the number of complex populations, the number of facility facilities, and the number of business workers of the candidate site where the new bank store is opened. There is a need to set a specific space desired by the user and to identify the floating population of the space without matching the candidate store performance prediction information in connection with the management server.

The information about the space may include information about a space map capable of recognizing a three-dimensional space. Being able to recognize the space may mean that the application (ie, the smart space authoring tool) itself can recognize the space. Accordingly, the smart space authoring tool can recognize not only the position and size of the space, but also the position and size of the space components (eg, walls, columns, ceilings, floors, etc.) constituting the space.

The present invention is to solve the above-described problem, an object of the present invention is to determine the flow population by measuring the floating population of a specific space in real time through the positioning means 110 in conjunction with the map server.

Flow population analysis system according to the present invention, Flow population analysis system according to the present invention, the receiving unit for receiving a signal from the positioning means; A data analyzer configured to analyze a floating population of a specific space desired by a user using a map including the location means position information and the signal received from the receiver; A storage unit which stores data of the map and the data analyzer; And a transmitter for transmitting the analysis data of the data analyzer to a user terminal.

In addition, the map of the floating population analysis system according to the present invention may be an indoor map or an outdoor map.

In addition, the data analysis unit of the flow population analysis system according to the present invention may determine the plurality of separated spaces as one space and measure the number of space flow populations as one space flow population.

In addition, the data of the floating population analysis system according to the present invention may include information on the number of floating population by age of the specific space based on the owner information of the population terminal inside or outside the specific space.

In addition, the store information of the floating population analysis system according to the present invention may include the sale information of the store, popular product information.

In addition, the flow population analysis method according to the present invention includes a receiving step of receiving a signal of the user terminal of the positioning means; A map data receiving step of receiving map data; A data analyzing step of analyzing a floating population based on the map data and the information of the signal receiving unit; A data storage step of storing data of the data analyzer; And transmitting the analysis data of the data analyzer to a user terminal.

In addition, the data analysis step of the flow population analysis method according to the present invention, considering the separated plurality of spaces as one space and measures the number of floating population of the plurality of spaces as one space floating population.

As described above, the floating population analysis system according to the present invention can identify the floating population by measuring the number of floating population in real time by identifying the number of terminals of the floating population in a specific space desired by the user in connection with a map server. There is an effect that can know the floating population of the desired space, avoid the space with a large flow population or find a space with a large flow population. In addition, by limiting the space to the shelves in the store, there is an effect that can know the popular products by measuring the floating population by shelves.

1 is a view schematically showing a flow population analysis system according to the present invention.
2 is a view schematically showing the flow population analysis server 120 according to the present invention.
3 is a view schematically showing a map of a store in which the positioning means 110 according to an embodiment of the present invention is disposed.
4 is a view schematically showing a map of a store in which the positioning means 110 according to another embodiment of the present invention is disposed.

The foregoing and further aspects of the present invention will become more apparent through the preferred embodiments described with reference to the accompanying drawings. Hereinafter, the embodiments of the present invention will be described in detail so that those skilled in the art may easily understand and reproduce the present invention.

1 is a view schematically showing a flow population analysis system according to the present invention. Hereinafter, a flow population analysis system according to the present invention will be described with reference to FIG. 1.

Flow population analysis system according to the present invention includes a user terminal 100, the positioning means 110, a floating population analysis server. Obviously, other configurations than the above-described configuration may be included in the floating population analysis system. For example, a GPS providing location information of the user terminal 100 may be included in the floating population analysis system.

The user terminal 100 receives a map of a specific region from the data analysis unit 220 of the floating population analysis server with map data including location information of the plurality of positioning means 110. The user terminal 100 uses the provided map to provide information on a specific space (desired store, a specific region, a destination, etc.) of a desired space (for example, floating population information within a desired store) or a desired point (such as a desired store). Receive floating population information. The user terminal 100 receives its location information using GPS in an outdoor environment in which GPS is received, receives floating population information of a specific space, and uses a means other than GPS in an indoor environment in which GPS is not received. To obtain floating population information of a specific space. For example, the user terminal 100 receives the floating population information of the space by using the positioning means 110 installed around the desired space by using the positioning means 110 installed indoors. This will be described later. The user terminal 100 is a portable terminal capable of two-way communication with the positioning means 110, such as a mobile phone, PDA, MP3.

Positioning means 110 is randomly installed in the interior or exterior of each store, and exchanges signals with the user terminal 100 through two-way wireless communication. Positioning means 110 may be any means that can send and receive data through two-way wireless communication, such as wireless AP, RFID. The positioning unit 110 receives a signal of the user terminal 100 using two-way wireless communication with the user terminal 100. If the user terminal 100 is close to the positioning means 110, the signal of the user terminal 100 is counted, if the user terminal 100 is far from the positioning means 110, the signal of the user terminal 100 weak. The positioning unit 110 provides the information requested by the user terminal 100 through communication with the user terminal 100, and transmits the information provided from the user terminal 100 to an external server if necessary. For example, the positioning unit 110 provides the user terminal 100 with the floating population information in or outside a specific space desired by the user, designates a specific space from the user terminal 100, and information related to the flow population analysis of the space. Receives and sends to the floating population analysis server. That is, the user terminal 100 performs two-way wireless communication with the plurality of positioning means 110, and measures the received signal strength of the user terminal 100 between the user terminal 100 and the positioning means 110. The positioning means 110 transmits the received signal strength information of the user terminal 100 between the user terminal 100 and the positioning means 110 to the floating population analysis server 120. Of course, the positioning means 110 may relay the communication between the user terminal 100 and another server other than the floating population analysis server 120. That is, when the information requested by the user terminal 100 is not specific space floating population information, the positioning means 110 may relay the communication between the server and the user terminal 100. For example, when a user wants information not provided by the floating population analysis server 120 such as weather, stock information, and movie information, the positioning means 110 communicates the corresponding server transmitting the information with the user terminal 100. The relay unit 110 transmits the information desired by the user to the user terminal 100. The positioning unit 110 may utilize not only a Wi-Fi router but also a cell tower and a GPS signal as a resource.

The floating population analysis server 120 provides the user terminal 100 with the floating population information passing through the specific space or the specific population desired by the user through the positioning means 110 to the user terminal 100. The space may be arbitrarily determined by the user, may be an independent space, or may include a plurality of physically separated spaces as one space. For example, if a user designates a space inside a particular store, the inside of the store becomes one space. If the user designates the interior of several stores of the same brand as one space, the interior of the multiple stores is physically separated but becomes one space. You can also designate some areas inside a particular store as spaces. Hereinafter, each configuration constituting the floating population analysis server 120 proposed in the present invention will be described in detail.

2 is a view schematically showing the flow population analysis server 120 according to the present invention. Hereinafter, the flow population analysis server 120 according to the present invention will be described with reference to FIG.

The floating population analysis server 120 includes a receiver 210, a data analyzer 220, a storage 230, and a transmitter 240. Obviously, other configurations than the above-described configuration may be included in the user terminal 100.

The receiver 210 receives a signal between the plurality of positioning means 110 and the user terminal 100 from the plurality of positioning means 110.

The data analyzer 220 has a map including location information of the plurality of positioning means 110 and information such as signals of the plurality of positioning means 110 and the user terminal 100 received by the receiver 210. The location of the user terminal 100 is measured using a triangulation method as a distance between the positioning means 110 and the user terminal 100. The data analyzer 220 measures the location of the user terminal 100 to calculate the number of user terminals 100 in a store desired by the user to measure the number of floating populations in a specific store or the number of floating populations passing through the store. do. The data analyzer 220 may identify a plurality of related stores as one store and measure the number of floating population in a plurality of stores as the number of floating population in a single store. Each store, such as shops, bag shops, and accessory shops, has different locations and types of items, but uses a single brand, so you can measure the floating population of each store as a single store floating population. The data analyzer 220 may include population number data inside or outside a specific space desired by a user, geographic information about the specific space, store information located in the specific space, a coupon that can be used in the specific space, and the specific space. Advertisement sent from can be analyzed and included in the analysis data. Therefore, as well as information on the number of floating population of a specific space desired by the user can be used to transmit a coupon available in the specific space. The data analyzer 220 may determine the floating population information by age of the specific space based on the owner information of the population terminal inside or outside the specific space. Accordingly, the owner may classify the floating population of the specific space by age. It is possible to grasp the age-specific floating population of the specific space to analyze the age-specific commercial zone of the specific space. If the specific space is a store, the data analyzer 220 may analyze the sale information and the popular product information of the store and include the analyzed information. Therefore, the user can know the floating population information of the desired store without directly knowing the floating population number of the store.

The storage unit 230 includes a map database 231 for storing map data including locations of a plurality of wireless databases and an analyzer database 232 for storing data of the analyzer.

The map database 231 may include general outdoor navigation map data, indoor maps such as a shopping mall, and the like. In addition, the map data may include 2D or 3D map data to display the analysis data on a 2D or 3D map according to the user's selection.

The transmitter 240 transmits the number of the floating population in the specific store analyzed by the analyzer and the number of the floating population passing through the specific store to the user terminal 100 through wireless communication.

3 is a diagram schematically illustrating a map of a store in which the positioning unit 110 is disposed, according to an exemplary embodiment. Hereinafter, an operation performed in the present invention's flow population analysis system will be described in detail with reference to FIG. 3.

According to FIG. 3, the position of the user terminal 1 301 is measured by a triangulation method of the positioning means 1311, the positioning means 2312, and the positioning means 5315. Since the location of the user terminal 1 301 is not inside the store 1, the data analyzer 220 identifies the user terminal 1 301 as the number of floating populations passing through the store 1. The user terminal 2 302 is measured by the triangulation method of the positioning means 2 (312), the positioning means 3 (313), the positioning means 4 (314) and the data analysis unit 220 because the position is inside the shop 2. ) Identifies user terminal 2 302 as the internal floating population of store 2. The user terminal 3 (303) is measured by the triangulation method of the positioning means 2 (312), the positioning means 3 (313), the positioning means 4 (314) and the position is not inside the store 3, store 4 The data analyzer 220 identifies the user terminal 3 303 as the number of floating populations passing through the store 3 or the store 4. The positioning means 1,2,3,4,5 may be any positioning means capable of receiving a signal wirelessly, such as Wifi, AP, RFID, antenna, Bluetooth equipment.

4 is a view schematically showing a map of a shop in which positioning means according to another embodiment of the present invention is disposed. Hereinafter, an operation performed in the present invention's flow population analysis system will be described in detail with reference to FIG. 4.

According to FIG. 4, store 1 is a physically separated and independent store surrounded by a wall, and user terminal 1 401 is located in store 1 411, so the data analyzer 220 is an internal floating population channel of store 1 411. Figure out. Stores 2 (412) and 3 (413) are physically located in one space but two stores separated by simple dividers, lines, sculptures, etc. User terminal 2 (402) is inside store 2 (412) Since the user terminal 3 403 is located in the shop 3 413, the data analyzer 220 identifies the user terminal 2 402 as the number of floating population in the shop 2 412, and the user terminal 3 403 For example, in the large exhibition hall, each display section is divided by a random method such as a partition, a sculpture, a boundary line, etc. instead of using a wall in a large exhibition hall. Denotes the number of floating populations of each section by dividing the user terminals of each section. Store 4 414 and store 5 415 are physically separated stores or stores using the same brand. Therefore, the user terminals 4 404 and 5 405 are the number of floating populations of different stores or the data analysis unit 220 regards the store 4 414 and the store 5 415 as the same store, and the user terminals 4 404. And 5 405 as the floating population of one store.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary and it will be apparent to those skilled in the art that various modifications and equivalent other embodiments are possible therefrom. .

Claims (11)

Receiving unit for receiving a signal from the positioning means;
A data analyzer configured to analyze a floating population of a specific space desired by a user using a map including the location means position information and the signal received from the receiver;
A storage unit for storing the data analyzed by the map and the data analyzer; And
And a transmission unit for transmitting the analysis data of the data analysis unit to a user terminal.
The method of claim 1, wherein the analysis data,
Population number data in or out of the specific space, geographic information about the specific space, store information located in the specific space, coupons available in the specific space, characterized in that it comprises an advertisement transmitted in the specific space Floating population analysis system.
The method of claim 1, wherein the analysis data,
And a floating population number information for each age of the specific space based on owner information of a population terminal inside or outside the specific space.
The method of claim 2, wherein the store information,
Floating population analysis system comprising the sale information of the store, popular product information.
The method of claim 1, wherein the map,
Floating population analysis system characterized by indoor map or outdoor map.
The method of claim 1 or 5, wherein the map,
Floating population analysis system, characterized in that it is a 2D or 3D map.
The method of claim 1, wherein the data analysis unit,
A floating population analysis system, characterized in that the plurality of separated spaces are identified as one space and the number of space floating populations is measured as one space floating population.
Receiving a signal between the positioning means and the user terminal from the user terminal;
A data analysis step of analyzing a floating population of a specific space using a map including location information and location information received from the receiver;
A storage step of storing data of the data analyzer; And
Including the transmitting step of transmitting the analysis data of the data analysis unit to the user terminal,
The data analysis step is a floating population analysis method characterized in that for determining the position of the user terminal by the positioning means and the user terminal signal.
The method of claim 7, wherein the data analysis step,
A floating population analysis method comprising analyzing a plurality of separated spaces as one space and analyzing the floating population of the plurality of spaces as one space floating population.
A data analysis unit analyzing the floating population of a specific space desired by the user based on the received information;
A storage unit which stores data of the map and the data analyzer; And
And a transmission unit for transmitting the analysis data of the data analysis unit to a user terminal.
A data analysis step of analyzing the floating population of a specific space desired by the user based on the received information;
A storage step of storing data of the data analyzer; And
And a transmission step of transmitting the analysis data of the data analysis unit to the user terminal.
KR1020110133142A 2011-12-12 2011-12-12 System for analyzing of floting population information and method thereof KR20130082635A (en)

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Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101474865B1 (en) * 2013-04-19 2014-12-23 주식회사 엘지유플러스 Method, Apparatus and System for measurement of floating population by Access Point
KR20150122412A (en) * 2014-04-23 2015-11-02 주식회사 야놀자 Travel information providing system using location information
WO2018004083A1 (en) * 2016-06-28 2018-01-04 (주)헤르메시스 Apparatus and method for estimating floating population using map search history
KR101982159B1 (en) * 2018-06-07 2019-05-24 넥스엔정보기술(주) A method of measuring floating population using information on floating population divided by category
KR20190119364A (en) 2018-04-12 2019-10-22 에렐 로젠버그 System and method for energy efficient WiFi people counter
KR102226504B1 (en) 2020-10-27 2021-03-12 주식회사 서경산업 System for measuring of person's density in particular-area
KR20210067774A (en) 2019-11-29 2021-06-08 한국전자통신연구원 Method and apparatus of virtual city simulation based on measured data
KR102358999B1 (en) 2021-04-21 2022-02-08 윤정인 Drone shooting photo analysis method and Population density information provision system by location
KR102665256B1 (en) 2023-10-13 2024-05-14 주식회사 아이캡틴 Apparatus and method for managing flow of crowd

Cited By (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101474865B1 (en) * 2013-04-19 2014-12-23 주식회사 엘지유플러스 Method, Apparatus and System for measurement of floating population by Access Point
KR20150122412A (en) * 2014-04-23 2015-11-02 주식회사 야놀자 Travel information providing system using location information
WO2018004083A1 (en) * 2016-06-28 2018-01-04 (주)헤르메시스 Apparatus and method for estimating floating population using map search history
KR20190119364A (en) 2018-04-12 2019-10-22 에렐 로젠버그 System and method for energy efficient WiFi people counter
KR101982159B1 (en) * 2018-06-07 2019-05-24 넥스엔정보기술(주) A method of measuring floating population using information on floating population divided by category
KR20210067774A (en) 2019-11-29 2021-06-08 한국전자통신연구원 Method and apparatus of virtual city simulation based on measured data
KR102226504B1 (en) 2020-10-27 2021-03-12 주식회사 서경산업 System for measuring of person's density in particular-area
KR102358999B1 (en) 2021-04-21 2022-02-08 윤정인 Drone shooting photo analysis method and Population density information provision system by location
KR102665256B1 (en) 2023-10-13 2024-05-14 주식회사 아이캡틴 Apparatus and method for managing flow of crowd

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