KR20130064014A - System, server, method, and recording medium for providing location based service by using sound communication - Google Patents

Abstract

PURPOSE: A system for providing a position based service by using sound wave communication, a server thereof, and a method thereof, and a recording medium thereof are provided to supply content such as a coupon by recognizing a moment when a client visits a member store. CONSTITUTION: A sound wave generator(100) generates sound waves which include a specific sound pattern. A mobile terminal(200) transmits specific sound pattern information of the sound waves. A marketing server(300) includes a first coupon for a member store selected by a user in first content as a deactivation state. The marketing server includes a second coupon for the member store corresponding to the specific sound pattern information in second content. [Reference numerals] (100) Sound wave generator; (200) Mobile terminal; (300) Marketing server; (400) Communication network

Description

System, server, method, and recording medium for providing location based services using sonic communication

The present invention relates to a location-based service providing technology through sound wave communication.

In general, mobile terminals such as mobile phones, smart phones, PDAs, etc. have already been established as daily necessities of modern people, and various services using the same have been implemented through diversification of applications.

The technology of providing advertising services to mobile terminals is diversified in response to this time, and provides accurate advertising information in accordance with the specificity of mobile terminals, which are roughly classified into mobility and speed, and promotes convenience of customers. In terms of providing information, it is very important.

In the form of providing advertisement information to the mobile terminal, a coupon, advertisement information, or an example sentence or content of point accumulation is wirelessly transmitted to the terminal of an individual user, which is clicked on an advertisement content or access to a website. Since most of the methods require the action of the user, such as the user, there is a problem that the effectiveness of the user of the mobile terminal having a lot of mobility is inferior.

In addition, a location-based advertising service that provides advertisement information to a target mobile terminal using location measurement techniques such as GPS (Global Positioning System), WPS (WiFi Positioning System), Cell-ID, etc. However, GPS is a satellite-based method, which has high positioning accuracy but cannot be used indoors or underground, and Cell-ID utilizes the location information of the existing base station. It has the disadvantage of reaching a meter, and WiFi can significantly reduce the positioning error range compared to Cell-ID by checking the location of the WiFi AP around the user and the user's location by trigonometry. When visiting a region (such as a shop formed as) there was a problem that can not be accurately located.

The present invention is to provide the information of the neighboring merchants using location-based service technology and to provide a service at the moment when the customer actually visits the merchant at a specific place by using the acoustic pattern recognition technology.

In order to achieve the above object, a system for providing a location-based service using sound wave communication according to an aspect of the present invention, a sound wave generator for generating and transmitting a sound wave containing a specific sound pattern; A mobile terminal for receiving and displaying neighboring merchant information based on a location, receiving the transmitted sound wave, and transmitting specific sound pattern information of the received sound wave; And providing neighboring merchant information to the mobile terminal based on the location, and providing first information or first content corresponding to the communication content to the mobile terminal by communicating with the mobile terminal according to the displayed neighboring merchant information. And a marketing server for receiving the transmitted specific acoustic pattern information and providing second information or second content about the affiliated store corresponding to the received specific acoustic pattern information to the mobile terminal.

The marketing server may include reading information about the affiliated store selected by the user among the displayed neighboring merchant information in the first information, and the first coupon for the affiliated store selected by the user among the displayed neighboring merchant information. It may be included in the content, the first coupon is in an inactive state, and when the mobile terminal receives the transmitted sound wave may be changed to the activated state.

The marketing server may include, in the first content, a first point for the affiliated store selected by the user among the displayed neighboring merchant information, and the first stamp for the affiliated store selected by the user among the displayed neighboring merchant information. 1 may be included in the content, and the first stamp may be provided upon selection of each menu of the selected affiliated store.

The marketing server may include reading information about the affiliate store corresponding to the specific acoustic pattern information (the affiliate store identification information) in the second information, and obtain a second coupon for the affiliate store corresponding to the specific acoustic pattern information from the second content. The second coupon may be a coupon in an activated state or a coupon for changing a deactivated first coupon to an activated state.

The marketing server may include a second point for the affiliated store corresponding to the specific acoustic pattern information in the second content, and the mobile terminal is based on the affiliated store information corresponding to the specific acoustic pattern information when the mobile terminal visits the affiliated store. It is possible to expose a quiz, a questionnaire, or an advertisement to the mobile terminal in real time and provide the second point in return, and include a second stamp for the affiliate store corresponding to specific sound pattern information in the second content. The second stamp may be provided when the user selects each menu of the affiliated store through the mobile terminal.

In addition, the marketing server may provide the mobile terminal with real-time information using a push notification service (PNS).

In order to achieve the above object, a server for providing a location-based service using sound wave communication according to another aspect of the present invention, the affiliated store information providing unit for providing the neighboring merchant information to the mobile terminal based on the location; A first information / content providing unit for providing first information or first content corresponding to the communication contents to the corresponding mobile terminal by communicating with the corresponding mobile terminal according to the neighboring merchant information provided; And a second information / content providing unit for receiving specific sound pattern information from the mobile terminal and providing second information or second content for the affiliate store corresponding to the received specific sound pattern information to the corresponding mobile terminal. The mobile terminal may further include a PNS information providing unit for providing real time information to the mobile terminal using a push notification service (PNS).

The first information / content providing unit may include reading information about the affiliated store selected by the user among the provided nearby affiliated store information in the first information, and a first coupon for the affiliated store selected by the user among the provided nearby affiliated store information. May be included in the first content, and the first coupon may be provided in an inactive state, and may be changed to an activated state when receiving specific sound pattern information corresponding to the selected affiliated store from the mobile terminal.

The first information / content providing unit may include, in the first content, a first point for the affiliated store selected by the user among the provided neighboring merchant information, and a first point for the affiliated store selected by the user among the provided neighboring merchant information. A stamp may be included in the first content, and the first stamp may be provided upon selection of each menu of the selected affiliate store.

The second information / content providing unit may include reading information about the affiliate store corresponding to the received specific acoustic pattern information in the second information, and a second coupon for the affiliate store corresponding to the received specific acoustic pattern information. May be included in the second content, and the second coupon may be provided as a coupon in an activated state, or may be provided as a coupon for changing a deactivated first coupon to an activated state.

The second information / content provider may include a second point for the affiliate store corresponding to the received specific acoustic pattern information in the second content, and the mobile terminal receives the specific sound when the affiliate store visits the affiliate store. Based on the affiliate store information corresponding to the pattern information, a quiz, a questionnaire, or an advertisement may be exposed to the corresponding mobile terminal in real time, and the second point may be provided in return.

The second information / content providing unit may include a second stamp for the affiliate store corresponding to the received specific acoustic pattern information in the second content, and a user selects each menu of the affiliate store through the corresponding mobile terminal. May provide the second stamp.

According to another aspect of the present invention, there is provided a method for providing a location-based service using sound wave communication, which is performed by a system including a sound wave generator, a mobile terminal, and a marketing server. a) generating, by the sound wave generator, a sound wave containing a specific sound pattern and transmitting it to the outside; (b) receiving and displaying neighboring affiliate store information based on location on the mobile terminal, receiving the transmitted sound wave, and transmitting specific sound pattern information of the received sound wave; And (c) in the marketing server, providing the neighboring merchant information to the mobile terminal based on the location, and communicating the mobile terminal according to the displayed neighboring merchant information to the first information or the first content corresponding to the communication contents. Providing to the mobile terminal, receiving the transmitted specific acoustic pattern information, and providing second information or second content for the affiliate store corresponding to the received specific acoustic pattern information to the mobile terminal; The method may further include providing real-time information from the marketing server to the mobile terminal using a push notification service (PNS).

In the step (c), the first information may include reading information on the affiliated store selected by the user among the displayed nearby affiliated store information, and the first content is about the affiliated store selected by the user among the displayed nearby affiliated store information. The first coupon may include a first coupon, and the first coupon may be in an inactive state and may be changed to an activated state when the mobile terminal receives the transmitted sound wave.

In the step (c), the first content may include a first point for the affiliated store selected by the user among the displayed nearby affiliated store information, and the first content is included in the affiliated store selected by the user among the displayed nearby affiliated store information. The first stamp may be provided, and the first stamp may be provided upon selection of each menu of the selected affiliated store.

In the step (c), the second information may include reading information about the affiliate store corresponding to the specific acoustic pattern information, and the second content may include a second coupon for the affiliate store corresponding to the specific acoustic pattern information. The second coupon may be a coupon in an activated state or a coupon for changing a deactivated first coupon to an activated state.

In the step (c), the second content may include a second point for the affiliate store corresponding to the specific acoustic pattern information, and the mobile terminal may inform the affiliate store corresponding to the specific acoustic pattern information when the mobile station visits the affiliate store. Based on the quiz, the questionnaire, or an advertisement in real time may be exposed to the mobile terminal and the second point may be provided in return.

In the step (c), the second content may include a second stamp for the affiliate store corresponding to the specific sound pattern information, and in step (c), the user through each of the mobile terminal through the mobile terminal When selected, the second stamp may be provided.

In order to achieve the above object, a method for providing a location-based service using sound wave communication according to another aspect of the present invention is a method performed by a marketing server, and (a) moving the corresponding affiliated store information based on location. Providing to the terminal; (b) providing first mobile device with first information or first content corresponding to the communication contents in communication with the mobile terminal according to the neighboring merchant information provided; And (c) receiving specific acoustic pattern information from the mobile terminal and providing second information or second content for the affiliate store corresponding to the received specific acoustic pattern information to the corresponding mobile terminal, ( d) The method may further include providing real-time information to the mobile terminal using a push notification service (PNS).

In step (b), the first information may include reading information about the affiliated store selected by the user among the provided nearby affiliated store information, and the first coupon for the affiliated store selected by the user among the provided nearby affiliated store information is displayed. The first content may be included in the first content, and the first coupon may be provided in an inactive state, and may be changed to an activated state when receiving specific sound pattern information of the selected affiliated store from the mobile terminal.

In the step (b), the first content may include a first point for the affiliated store selected by the user among the provided neighboring merchant information in the first content, and the first stamp for the affiliated store selected by the user among the provided neighboring merchant information. The first stamp may be included in the first content and provided when the first stamp is selected for each menu of the selected affiliate store.

In the step (c), the second information may include reading information about the affiliate store corresponding to the received specific acoustic pattern information, and the second coupon for the affiliate store corresponding to the received specific acoustic pattern information may be included. The second content may be included in the second content, and the second coupon may be provided as a coupon in an activated state, or may be provided as a coupon for changing a deactivated first coupon to an activated state.

In the step (c), the second content may include a second point for the affiliated store corresponding to the received specific acoustic pattern information in the second content, and when the mobile terminal visits the affiliated store, the received specific acoustic pattern information may be included in the second content. Based on the corresponding merchant information, a quiz, a questionnaire, or an advertisement may be exposed to the corresponding mobile terminal in real time, and the second point may be provided in return.

In the step (c), the second content may include a second stamp for the affiliate store corresponding to the received specific acoustic pattern information, and when the user selects each menu of the affiliate store through the corresponding mobile terminal, A second stamp can be provided.

According to another aspect of the present invention for achieving the above object, a computer-readable recording program recorded a method for providing a location-based service using the sound wave communication performed in the system and the server, respectively A medium can be provided.

According to various aspects of the present invention as described above, by using the location-based service technology to provide information and content of neighboring merchants, and by using the acoustic pattern recognition technology to recognize the moment when the customer actually visits the merchant at a particular place By providing content such as visit confirmations, store information exposure, discount information (coupons, etc.), points / stamps, etc., customers can identify the stores that are most valuable or desired among neighboring merchants, and visit / buy / Monetary / customer-friendly value can be continuously obtained when revisit / content is created, and merchants can effect autonomous marketing by reducing the cost of offline promotional channels and adjusting rewards to customers in real time.

1 is a configuration diagram of a system for providing a location-based service using sound wave communication according to an embodiment of the present invention;
2 is a block diagram of a mobile terminal for providing a location based service using sound wave communication according to an embodiment of the present invention;
3 is a configuration diagram of a server for providing a location based service using sound wave communication according to an embodiment of the present invention;
4 is a flowchart of a method for providing location based service using sound wave communication according to an embodiment of the present invention, the flowchart of the method performed in the system of FIG.
5 is a flowchart of a method for providing a location based service using sound wave communication according to an embodiment of the present invention, which is a flowchart of a method performed in the mobile terminal of FIG.
6 is a flowchart of a method for providing location based service using sound wave communication according to an embodiment of the present invention, which is a flowchart of the method performed in the server of FIG.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the drawings, like reference numerals are used to denote like elements throughout the drawings, even if they are shown in different drawings. In the following description, well-known functions or constructions are not described in detail since they would obscure the invention in unnecessary detail.

1 is a configuration diagram of a system for providing a location-based service using sound wave communication according to an embodiment of the present invention. As shown in the figure, a sound wave generator 100, a mobile terminal 200, a marketing server ( 300, and communication network 400.

The sound wave generator 100 according to the present embodiment is for generating and transmitting a sound wave including a specific sound pattern, and the specific sound pattern may include at least affiliate store identification information. For reference, the sound wave including the specific sound pattern according to the present embodiment may be transmitted in the form of audible or inaudible.

The mobile terminal 200 according to the present embodiment receives and displays nearby affiliate store information based on the current location from the marketing server 300 through location-based service technologies such as GPS, WPS, and Cell-ID, and the sound wave generator 100. Receives the sound wave transmitted from the) and transmits the specific acoustic pattern information of the received sound wave to the marketing server 300, and mutually with the marketing server 300 based on the displayed nearby merchant information or the specific acoustic pattern information transmitted It is intended to receive various information or contents from the marketing server 300 by communicating, for example, a mobile communication terminal, a PDA, a smart phone, capable of at least one or more of voice / video communication, data communication, Internet communication, SNS, etc. Or a tablet PC.

* The marketing server 300 according to the present embodiment is based on the current location of the mobile terminal 200 through a location-based service technology such as GPS, WPS, Cell-ID, etc., the affiliated store near the mobile terminal 200. Information about the neighboring store information to the mobile terminal 200, and the first information or the first content corresponding to the communication content by mutually communicating with the mobile terminal 200 based on the provided neighboring store information. To provide to the mobile terminal 200.

In addition, the marketing server 300 according to the present embodiment receives the specific acoustic pattern information transmitted from the mobile terminal 200 and corresponds to the second information or the second content for the affiliate store corresponding to the received specific acoustic pattern information. It is to provide to the mobile terminal 200.

In the present embodiment, the first information may include reading information on the affiliated store, and the read information includes various guide / promotional information related to the affiliated store, for example, the address, telephone number, product menu, product price, etc. of the affiliated store. The marketing server 300 according to the present exemplary embodiment may provide the mobile terminal 200 with the mobile terminal 200 including the browsing information on the affiliated store selected by the user among the displayed neighboring merchant information in the first information. Can be provided as

In the present embodiment, the first content may include a first coupon, a first point, a first stamp, a navigation, or the like for the affiliated store. The marketing server 300 according to the present embodiment is provided to the mobile terminal 200. The first coupon, the first point, the first stamp, or the navigation for the affiliated store selected by the user among the displayed neighboring store information may be included in the first content and provided to the corresponding mobile terminal 200.

In this embodiment, the marketing server 300 provides the first coupon to the corresponding mobile terminal 200 in an inactive state, and the mobile terminal 200 directly visits the affiliated store and installs the sound wave generator 10 installed at the corresponding affiliated store. If it is recognized that the sound wave transmitted from the) is received, the first coupon may be changed to the activated state. In this embodiment, the inactive coupon refers to a coupon that is provided and displayed in the mobile terminal 200 but is not yet available, and the coupon in the activated state indicates a coupon that can be immediately used when provided and displayed in the mobile terminal 200.

In the present embodiment, the marketing server 300, for example, when selecting the respective menu of the merchant selected by the user among the neighboring merchant information provided and displayed to the mobile terminal 200, corresponding to the first stamp for the merchant It may be provided to the mobile terminal 200.

In the present embodiment, the second information may include reading information about the affiliated store, and the reading information may include various guide / promotional information related to the affiliated store, such as, for example, an address, a phone number, a menu, and a product price of the affiliated store. The marketing server according to the present embodiment may include reading information about the affiliate store corresponding to the specific acoustic pattern information (the affiliate store identification information) received from the mobile terminal 200 in the second information to the corresponding mobile terminal 200. Can provide.

In the present embodiment, the second content may include a second coupon, a second point, a second stamp, or the like for the affiliated store. The marketing server 300 according to the present embodiment may include a specific received from the mobile terminal 200. A second coupon, a second point, a second stamp, or the like for the affiliated store corresponding to the acoustic pattern information may be included in the second content and provided to the corresponding mobile terminal 200.

In the present embodiment, the second coupon provided from the marketing server 300 to the mobile terminal 200 is a coupon provided in an activated state or the first coupon already provided in an inactive state to the mobile terminal 200 in an activated state. It may be a coupon to change. In this embodiment, the inactive coupon refers to a coupon that is provided and displayed in the mobile terminal 200 but is not yet available, and the coupon in the activated state indicates a coupon that can be immediately used when provided and displayed in the mobile terminal 200.

The marketing server 300 according to the present embodiment corresponds to a quiz, a questionnaire, or an advertisement in real time based on the merchant information corresponding to the specific acoustic pattern information received from the mobile terminal 200 when the mobile terminal visits the affiliate store. The second terminal may be exposed to the mobile terminal 200 and provided in return.

In this embodiment, the marketing server 300, for example, when the user selects each menu of the affiliated store through the mobile terminal 200, provides the second stamp for the affiliated store to the mobile terminal 200. can do.

In addition, the marketing server 300 according to the present embodiment may provide the mobile terminal 200 with real-time information using a push notification service (PNS).

The communication network 400 according to the present exemplary embodiment may be connected to at least one of the mobile terminal 200 and the marketing server 300 by wire, wireless, and / or the Internet, such as one-way or two-way communication. Any net may be.

As described above, through a system for providing a location-based service using sound wave communication according to the present embodiment, an affiliated store in which the sound wave generator 100 is installed, checks store information, visits, purchases, revisits, and generates contents to customers. To this end, the marketing server 300 may provide the mobile terminal 200 with the content as the monetary value and the content as the customer convenience value.

In this embodiment, the content as a monetary value may include ① Check-in points, ② Walk-in points, ③ Coupons, and ④ Stamps, and the content as a customer convenience value is ⑤ Real-time PNS And a customized discount information notification and ⑥ point mall can be exchanged for real or other goods.

Content delivered from the following services (store details, point policy, discount information / amount, stamp policy, check-in points, walk-in points, coupons, stamps, etc.) that merchants can register and distribute directly to the marketing server 300 It can be written via Do It Yourself (DIY) tools. The following services ①, ②, ③, ④, ⑤, and ⑥ show examples of various types of services provided from the marketing server 300 of the system of FIG. 1 to the mobile terminal 200.

① Services with Check-in Points

When the customer runs the corresponding app (App) of the mobile terminal 200 and clicks on the affiliated banner as the nearby affiliated store information, the detailed information (ie, the first information) of the affiliated store is exposed and the reward as the first point is checked- When the customer checks the PNS when the point is provided or the merchant sprinkles the PNS (Push Notification Service: real-time information) through the marketing server 300 to the mobile terminal 200 of the customer, the app (App) It is automatically driven to expose the details of the merchant and provide check-in points as a reward for this, or the marketing server 300 is a customer specific through the mobile terminal 200 in the app (App) or web page Providing tools (eg, comments, star ratings, photos, etc.) for affiliated stores and providing tools for interworking with external SNS, and providing check-in points as a reward.

② Services provided with Walk-in points

When the customer runs the app (App) of the mobile terminal 200 and recognizes the visit according to the sound wave reception when visiting the merchant, the pay-in point as a second point is automatically paid, or when the customer visits the merchant in real time, A survey, an advertisement, or the like may be exposed and a Walk-in point as a second point may be paid in return.

③ Service provided coupon

When the customer confirms the merchant information as the first information through the mobile terminal 200, the check-in coupon may be provided as the first coupon, or when the customer visits the merchant, the customer may recognize this and provide the walk-in coupon as the second coupon. In addition, by using the CRM system of the marketing server 300, it is possible to produce a coupon reflecting the customer's disposition.

④ Service provided with stamp

Pay stamps based on merchant visits, pay stamps in conjunction with purchases, make certain menu choices when making a purchase, consider the selection history for each menu as a stamp (menu check-in), or the merchant owner When generating a reward for the reward, the customer's disposition may be set using the CRM system of the marketing server 300.

⑤ Services that provide real-time PNS and customized discount information

PNS refers to a service that can deliver information such as text and images to customers in real time without running an App. When a subscriber subscribes to a favorite merchant, the PNS is selectively sent to the customer (subscription-based PNS), Sending PNS to check-in / walk-in customers at nearby merchants (location-based PNS) or paying attention to contents that merchants want to promote based on CRM data analyzing customer's disposition Target PST customers to send out PNS (interest-based PNS) or target content sent regularly to prepare customized promotions based on customer preferences and send PNS to subscribers continuously. Similar).

⑥ Service using point mall

It can be exchanged to the real thing (gift icon, etc.) within the point limit that a customer has, or it can be exchanged with other points by receiving membership card / credit card information.

2 is a configuration diagram of a mobile terminal according to an embodiment of the present invention, which is a detailed configuration diagram of the mobile terminal 200 of FIG. 1, and as shown in the drawing, at least a sound wave receiver 210, a communication unit 230, And a display unit 250.

The sound wave receiving unit 210 according to the present embodiment is for receiving sound waves transmitted from the sound wave generator 100, and the communication unit 230 is for communicating with at least the marketing server 300 through the communication network 400, and the display unit 230 is for displaying various information / content received from the marketing server 300 at least and providing a user interface.

3 is a block diagram of a marketing server according to an exemplary embodiment of the present invention, which is a detailed block diagram of the marketing server 300 of FIG. 1, and as shown in the figure, the affiliated store information providing unit 310 and the first information / The content provider 320, the second information / content provider 330, the PNS information provider 340, the affiliated store manager 350, the customer manager 360, and the affiliated store information database (DB) 370 are included. can do.

The affiliated store information providing unit 310 according to the present embodiment is to provide neighboring affiliated store information to the mobile terminal 200 based on the location, and the mobile terminal through location based service technologies such as GPS, WPS, and Cell-ID. The current location of the terminal 200 may be checked, and information about an affiliated store in the vicinity of the mobile terminal 200, that is, information of the nearby affiliated store, may be extracted and provided to the corresponding mobile terminal 200 based on the identified location. .

The first information / content providing unit 320 according to the present embodiment communicates with the corresponding mobile terminal 200 according to neighboring merchant information provided through the affiliate information providing unit 310, and thus first information corresponding to the communication contents. Or for providing the first content to the mobile terminal 200, for example, if one of the neighboring merchant information provided by the affiliated store information provider 310 is selected by the user to view information on the selected merchant Including the first information provided to the mobile terminal 200, or the first coupon for the merchant selected by the user among the neighboring merchant information provided through the merchant information providing unit 310 in the first content to move It may be provided to the terminal 200.

In the present embodiment, the first information / content providing unit 320 provides the first coupon to the mobile terminal 200 in an activated state or an inactivated state, and the first coupon in the inactive state is the second information / content providing unit 330. ) May be changed to an activated state when receiving specific sound pattern information corresponding to the selected affiliated store from the corresponding mobile terminal 200. In this embodiment, the inactive coupon refers to a coupon that is provided and displayed in the mobile terminal 200 but is not yet available, and the coupon in the activated state indicates a coupon that can be immediately used when provided and displayed in the mobile terminal 200.

The first information / content providing unit 320 according to the present exemplary embodiment includes, in the first content, a first point or a first stamp of the affiliated store selected by the user among neighboring merchant information provided through the affiliate information providing unit 310. The first stamp may be provided to the corresponding mobile terminal 200 when selecting a menu of each of the selected affiliated stores.

The second information / content providing unit 330 according to the present exemplary embodiment receives specific sound pattern information from the mobile terminal 200 and receives second information or second content for the affiliate store corresponding to the received specific sound pattern information. For providing to the mobile terminal 200, for example, the affiliated store corresponding to the specific sound pattern information received from the mobile terminal 200 to confirm from the affiliate store information DB 370 and the reading information on the confirmed affiliated store Is included in the second information and provided to the corresponding mobile terminal 200, or the second content for the affiliate store corresponding to the specific sound pattern information received from the mobile terminal 200 is included in the second content. ) Can be provided.

When the second information / content providing unit 330 according to the present embodiment receives specific sound pattern information from the mobile terminal 200, for example, the second information / content providing unit 330 activates a second coupon for the affiliate store corresponding to the received specific sound pattern information. The coupon may be provided to the mobile terminal 200 as a state of the state, or as another example, the first coupon provided in an inactive state from the first information / content providing unit 320 may be changed into an activated state. In this embodiment, the inactive coupon refers to a coupon that is provided and displayed in the mobile terminal 200 but is not yet available, and the coupon in the activated state indicates a coupon that can be immediately used when provided and displayed in the mobile terminal 200.

The second information / content provider 330 according to the present exemplary embodiment includes the second point for the affiliate store corresponding to the specific acoustic pattern information received from the mobile terminal 200 in the second content, and the corresponding mobile terminal 200. For example, when the user of the mobile terminal 200 visits the merchant, the quiz and the questionnaire in real time based on the merchant information corresponding to the specific sound pattern information received from the mobile terminal 200. , Or an advertisement may be exposed to the mobile terminal 200 and a second point may be provided in return.

The second information / content provider 330 according to the present exemplary embodiment includes the second stamp for the affiliate store corresponding to the specific sound pattern information received from the mobile terminal 200 in the second content, and the corresponding mobile terminal 200. For example, when the user selects each menu of the affiliate store through the corresponding mobile terminal 200, the second stamp may be provided to the corresponding mobile terminal 200.

The PNS information providing unit 340 according to the present embodiment is for providing real-time information to the mobile terminal 200 using a push notification service (PNS). For example, when a subscriber subscribes to a preferred store. CRM that selectively sends PNS to corresponding customers (subscription-based PNS), sends PNS to customers who have checked-in / walk-in from nearby affiliates (location-based PNS), or analyzes customer's disposition Based on the data, merchant owners can target the group of customers who might be interested in the content they want to promote, send PNS (interest-based PNS), or regularly target the content sent to customers, and prepare customized advertisements based on the propensity of the customers. PNS can be sent continuously to subscribers (similar to regular promotions in large marts).

The affiliated store manager 350 according to the present exemplary embodiment may generate various contents including points, coupons, stamps, etc. in response to a request from an affiliated store connected based on, for example, a web.

* The customer management unit 360 according to the present exemplary embodiment collects location-based service provision history for a user, ie, a user of the mobile terminal 200, to build a database for customer relationship management (CRM), and It is for use in target marketing by propensity.

The affiliated store information DB 370 according to the present embodiment is a database that stores, for example, matches the affiliated store information with corresponding acoustic pattern information and content.

4 is a flowchart of a method for providing a location-based service using sound wave communication according to an embodiment of the present invention, which is applied to the system of FIG. 1 and will be described in parallel with the operation of the system.

First, the sound wave generator 100 generates sound waves including a specific sound pattern and transmits them to the outside (S401). In the present embodiment, the sound wave generator 100 may be installed at, for example, an affiliated store, and in this case, the specific acoustic pattern may be unique information for identifying the affiliated store.

Next, when the user drives the app (APP) for location-based services mounted on his mobile terminal 200, the mobile terminal 200 determines whether the neighboring merchant information is received based on the current location ( S403).

When the app of the mobile terminal 200 is driven in step S403, the marketing server 300 provides neighboring affiliate store information based on the current location of the mobile terminal 200 to the mobile terminal 200 (S407). 200 receives and displays nearby affiliate store information provided from the marketing server 300 in step S407 (S407).

If the user selects one of the one or more neighboring merchant information displayed in the mobile terminal 200 in step S407 (S409), the marketing server 300 may determine the first information or the first information about the merchant selected in step S409. The content is provided to the mobile terminal 200 (S411).

Since the first information and the first content in step S411 of the present embodiment are the same as the first information and the first content described above with reference to the system of FIG. 1, the description thereof will be omitted.

Thereafter, the mobile terminal 200 and the marketing server 300 may communicate with each other according to the details of the first information or the first content in step S411, and the marketing server 300 may communicate with the mobile terminal according to the communication contents. 200) various location-based services can be provided.

On the other hand, the mobile terminal 200 determines whether or not the sound wave transmitted from the sound wave generator 100 is received in step S401, the mobile terminal 200 is moved into the affiliated store selected in step S409 and installed in the affiliated store, for example. When the sound wave transmitted from the sound wave generator 100 is received (S413), the sound pattern information of the received sound wave is transmitted to the marketing server 300 (S415).

When the marketing server 300 receives the acoustic pattern information transmitted from the mobile terminal 200, the marketing server 300 provides the mobile terminal 200 with the second information or the second content corresponding to the corresponding affiliate store based on the received acoustic pattern information. (S417).

Since the second information and the second content in step S417 of the present embodiment are the same as the second information and the second content described above with reference to the system of FIG. 1, the description thereof will be omitted.

Thereafter, the mobile terminal 200 and the marketing server 300 may communicate with each other according to the details of the second information or the second content in step S417, and the marketing server 300 may communicate with the mobile terminal according to the communication contents. 200 may provide various location-based services.

Meanwhile, in the present embodiment, the marketing server 300 may provide real-time information / content using a push notification service (PNS) to the mobile terminal 200. For example, when a customer subscribes to a favorite merchant. Providing subscription-based PNS to selectively send PNS information / content only to the corresponding customers, or location-based PNS to send PNS information / content to customers who check-in at nearby merchants or walk-in to the merchants Or to provide interest-based PNS that sends PNS information / content by targeting merchants who may be interested in the content they want to promote, based on CRM data analyzing customer disposition Regularly prepare customized promotions based on customer preferences by customer group, and continuously provide PNS information / content for subscribers. Regular PR PNS can be provided to send the TSU.

FIG. 5 is a flowchart illustrating a method for providing location based service using sound wave communication according to an embodiment of the present invention, which is applied to the apparatus of FIG. 2, that is, the mobile terminal 200. .

First, the communication unit 230 determines whether neighboring merchant information based on the location of the mobile terminal 200 is received from the marketing server 300 (S501), and the display unit 250 in step S501 the neighboring merchant information. If received, displays the received neighboring merchant information and provides it to the user (S503).

Subsequently, when one affiliate store among the affiliated store information displayed through the display unit 250 is selected in step S503 (S505), the first information or the first content of the selected affiliate store from the marketing server 300 through the communication unit 230. Receive (S507). In the present embodiment, the first information and the first content are as described above.

Meanwhile, the sound wave receiver 210 determines whether a sound wave containing a specific sound pattern is received from the surroundings (S511), and when the sound wave is received in step S511, the specific sound pattern information of the received sound wave is received. Is transmitted to the marketing server 300 (S513), and in response thereto receives the second information or the second content for the merchant corresponding to the specific acoustic pattern information transmitted in step S513 from the marketing server 300 (S515). ). In the present embodiment, the second information and the second content are as described above.

Next, the first information / content received in step S507 or the second information / content received in step S515 is displayed on the display unit 250, and the user's information according to the details of the displayed first or second information / content is displayed. Optionally, the communication server 230 may interact with the marketing server 300 through the communication unit 230, and the mobile terminal 200 may receive various location-based services from the marketing server 300 according to the communication contents. (S521, S523).

FIG. 6 is a flowchart illustrating a method for providing location based service using sound wave communication according to an exemplary embodiment of the present invention, which is applied to the apparatus of FIG. 3, that is, the marketing server 300. .

First, the affiliated store information providing unit 310 determines whether there is a request for nearby affiliated store information based on the location of the mobile terminal 200 from the mobile terminal 200 (S601), and the adjacent affiliated store information in step S601. If there is a request for the corresponding neighboring store information is provided to the mobile terminal 200 (S603).

Subsequently, the first information / content providing unit 320 determines whether one of the neighboring merchant information provided in step S603 is selected from the mobile terminal 200 in step S605, and the first information / content providing unit 320 determines that the affiliated store selected in step S605 is selected. The first information or the first content is provided to the mobile terminal 200 (S607). In the present embodiment, the first information and the first content are as described above.

On the other hand, the second information / content providing unit 320 determines whether the acoustic pattern information is received from the mobile terminal 200 (S611), if the acoustic pattern information is received in step S611 to the received acoustic pattern information The mobile terminal 200 provides the second information or the second content for the corresponding affiliated store (S613). In the present embodiment, the second information and the second content are as described above.

Next, on the basis of the first information / content provided in step S607 or the details of the second information / content provided in step S613, the mobile terminal 200 may interact with the mobile terminal 200, and the marketing server ( 300 may provide various location-based services to the mobile terminal 200 (S621, S623).

As described above, the method for providing a location-based service using sound wave communication according to an embodiment of the present invention may be implemented as a computer-readable recording medium including program instructions for performing various computer-implemented operations. . The computer-readable recording medium may include a program command, a local data file, a local data structure, or the like, alone or in combination. The recording medium may be those specially designed and constructed for the embodiments of the present invention or may be those known to those skilled in the computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical recording media such as CD-ROMs, DVDs, magnetic-optical media such as floppy disks, and ROM, RAM, flash memory, and the like. Hardware devices specifically configured to store and execute the same program instructions are included. The recording medium may be a transmission medium such as an optical or metal line, a wave guide, or the like, including a carrier wave for transmitting a signal designating a program command, a local data structure, or the like. Examples of program instructions may include machine language code such as those generated by a compiler, as well as high-level language code that may be executed by a computer using an interpreter or the like.

The foregoing description is merely illustrative of the technical idea of the present invention, and various changes and modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The protection scope of the present invention should be interpreted by the following claims, and all technical ideas within the equivalent scope should be interpreted as being included in the scope of the present invention.

100: sound wave generator
200: mobile terminal
210: sound wave receiver
230: communication unit
250: display unit
300: marketing server
310: merchant information provider
320: first information / content provider
330: second information / content provider
340: PNS information provider
350: Merchant Management Department
360: customer care
370: Merchant Information DB

Claims (33)

A sound wave generator for generating and transmitting sound waves including a specific sound pattern;
A mobile terminal configured to receive and display neighboring merchant information, receive the transmitted sound wave, and transmit specific sound pattern information of the received sound wave; And
Providing neighboring merchant information to the mobile terminal to provide first information or first content corresponding to the communication content to the mobile terminal by communicating with the mobile terminal according to the displayed neighboring merchant information, and transmitting the specific sound A marketing server for receiving pattern information and providing second information or second content about the affiliate store corresponding to the received specific acoustic pattern information to the mobile terminal,
The marketing server includes a first coupon for the affiliated store selected by the user among the displayed nearby affiliated store information in the deactivated state and includes a second coupon for the affiliated store corresponding to specific acoustic pattern information. Included in the, but the first coupon received by the mobile terminal is in the deactivated state when the mobile terminal receives the sound wave transmitted from the sound wave generator is activated state or activated by the second coupon received from the marketing server Will change to
The marketing server includes a first stamp of the affiliated store selected by the user among the displayed nearby affiliated store information in the first content, and considers the selection record for each menu of the selected affiliated store as the first stamp,
The marketing server includes a second stamp for the affiliate store corresponding to specific acoustic pattern information in the second content, and when the user selects each menu of the affiliate store through the mobile terminal, the selection record is converted into the second stamp. To consider
System for providing a location-based service using sound wave communication characterized in that. The method of claim 1,
The marketing server is a system for providing a location-based service using sound wave communication, characterized in that the first information includes a view information about the merchant selected by the user among the displayed neighboring merchant information. The method of claim 1,
The marketing server is a system for providing a location-based service using sound waves, characterized in that the first content includes a first point for the merchant selected by the user among the displayed neighboring merchant information. The method of claim 1,
The marketing server is a system for providing a location-based service using the sound wave communication, characterized in that the second information includes the browsing information for the merchant corresponding to the specific acoustic pattern information (merchant identification information). The method of claim 1,
And the marketing server includes a second point for the affiliate store corresponding to specific acoustic pattern information in the second content. The method of claim 5,
The marketing server exposes a quiz, a questionnaire, or an advertisement to the mobile terminal in real time based on the affiliate store information corresponding to the specific sound pattern information when the mobile terminal visits the affiliate store and the second point in return for the mobile terminal. System for providing a location-based service using sound wave communication, characterized in that for providing. The method of claim 1,
The marketing server is a system for providing a location-based service using sound waves, characterized in that to provide the mobile terminal with real-time information using a push notification service (PNS). The method of claim 1,
The marketing server is a system for providing a location-based service using sound wave communication to provide the neighboring merchant information to the mobile terminal based on the location. Merchant information providing unit for providing the neighbor merchant information to the mobile terminal;
A first information / content providing unit for providing first information or first content corresponding to the communication contents to the corresponding mobile terminal by communicating with the corresponding mobile terminal according to the neighboring merchant information provided; And
A second information / content providing unit for receiving specific sound pattern information from the mobile terminal and providing second information or second content about the affiliate store corresponding to the received specific sound pattern information to the corresponding mobile terminal,
The first information / content providing unit includes the first coupon for the affiliated store selected by the user among the provided neighboring merchant information in the first content in an inactive state, and the second information / content providing unit includes the received specific sound pattern. Include a second coupon for the merchant corresponding to the information in the second content, the first coupon received by the mobile terminal is activated when the mobile terminal receives a sound wave corresponding to the specific sound pattern information in an inactive state Is changed to the state or activated state by the second coupon received from the second information / content provider,
The first information / content providing unit includes a first stamp for the affiliated store selected by the user among the provided neighboring store information in the first content, and selects a selection record for each menu of the selected affiliated store, the first stamp. Is considered,
The second information / content providing unit includes a second stamp for the affiliate store corresponding to the received specific acoustic pattern information in the second content.
When the user selects each menu of the affiliated store through the mobile terminal, the selection record is regarded as the second stamp.
Server for providing a location-based service using sound wave communication, characterized in that. 10. The method of claim 9,
Wherein the first information / content providing unit server for providing a location-based service using sound waves, characterized in that the first information includes the browsing information for the merchant selected by the user among the provided neighboring merchant information. 10. The method of claim 9,
And the first information / content providing unit includes, in the first content, a first point of an affiliated store selected by a user among the provided neighboring affiliate information in the first content. 10. The method of claim 9,
And the second information / content providing unit includes reading information about the affiliate store corresponding to the received specific acoustic pattern information in the second information. 10. The method of claim 9,
And the second information / content providing unit includes a second point for the affiliated store corresponding to the received specific acoustic pattern information in the second content. 10. The method of claim 9,
The second information / content providing unit exposes a quiz, a questionnaire, or an advertisement to the corresponding mobile terminal in real time based on the affiliated store information corresponding to the received specific acoustic pattern information when the corresponding mobile terminal visits the affiliated store. A server for providing location-based services using sound wave communication, characterized in that for providing a second point in return. 10. The method of claim 9,
And a PNS information providing unit for providing real time information to the mobile terminal using a push notification service (PNS). 10. The method of claim 9,
The affiliated store information provider is a server for providing a location-based service using sound wave communication to provide the neighboring affiliated store information to the mobile terminal based on the location. A method performed in a system including a sound wave generator, a mobile terminal, and a marketing server,
(a) generating, by the sound wave generator, sound waves containing a specific sound pattern and transmitting them to the outside;
(b) receiving and displaying neighboring merchant information in the mobile terminal, receiving the transmitted sound wave, and transmitting specific sound pattern information of the received sound wave; And
(c) in the marketing server, providing neighboring merchant information to the mobile terminal and providing first information or first content corresponding to the communication content to the mobile terminal by communicating with the mobile terminal according to the displayed neighboring merchant information; Receiving the transmitted specific acoustic pattern information and providing second information or second content for the affiliate store corresponding to the received specific acoustic pattern information to the mobile terminal,
In the step (c), the marketing server includes the first coupon for the affiliated store selected by the user among the displayed neighboring affiliated stores in the first content in an inactive state, and the second store for the affiliated store corresponding to the specific acoustic pattern information. Include a coupon in the second content, the first coupon received by the mobile terminal is changed to the activated state or received from the marketing server when the mobile terminal receives the sound wave transmitted from the sound wave generator in an inactive state 2 will be activated by the coupon,
In the step (c), the first content includes a first stamp of an affiliated store selected by a user among the displayed nearby affiliated store information, and the marketing server records the selection record when selecting each menu of the selected affiliated store. 1 stamp,
In the step (c), the second content includes a second stamp for the affiliate store corresponding to specific acoustic pattern information, and the marketing server records the selection when the user selects each menu of the affiliate store through the mobile terminal. Regarded as the second stamp
Method for providing a location-based service using sound wave communication, characterized in that. 18. The method of claim 17,
And in the step (c), the first information includes reading information on an affiliated store selected by a user among the displayed neighboring affiliated store information. 18. The method of claim 17,
And wherein in the step (c), the first content comprises a first point for the affiliated store selected by the user among the displayed neighboring affiliated store information. 18. The method of claim 17,
And in the step (c), the second information includes browsing information about an affiliate store corresponding to specific acoustic pattern information. 18. The method of claim 17,
And the second content in step (c) comprises a second point for the affiliate store corresponding to specific acoustic pattern information. 18. The method of claim 17,
In step (c), when the mobile terminal visits the affiliate store, the mobile terminal exposes a quiz, questionnaire, or advertisement to the mobile terminal in real time based on the information of the affiliated store corresponding to the specific acoustic pattern information. A method for providing location based services using sound wave communications, characterized by providing two points. 18. The method of claim 17,
And providing real-time information from the marketing server to the mobile terminal by using a push notification service (PNS). 18. The method of claim 17,
The marketing server is a method for providing a location-based service using sound wave communication to provide the neighboring merchant information to the mobile terminal based on the location. As the marketing server does it,
(a) providing neighboring merchant information to a corresponding mobile terminal;
(b) providing first mobile device with first information or first content corresponding to the communication contents in communication with the mobile terminal according to the neighboring merchant information provided; And
(c) receiving specific acoustic pattern information from the mobile terminal and providing second information or second content for the affiliate store corresponding to the received specific acoustic pattern information to the mobile terminal,
In step (b), a first coupon for the affiliated store selected by the user among the provided neighboring store information is included in the first content in an inactive state, and in step (c), the corresponding coupon information corresponds to the received specific acoustic pattern information. Including the second coupon for the merchant in the second content, the first coupon received by the mobile terminal is changed to the activated state when the mobile terminal receives a sound wave corresponding to the specific sound pattern information in an inactive state or It is changed to the activated state by the second coupon received from the second information / content providing unit,
In the step (b), the first stamp for the affiliated store selected by the user among the provided nearby affiliated store information is included in the first content, and the old selection record when selecting each menu of the selected affiliated store is regarded as the first stamp. and,
In step (c), a second stamp of the affiliated store corresponding to the received specific acoustic pattern information is included in the second content, and the selection record is made when the user selects each menu of the affiliated store through the corresponding mobile terminal. Regarded as the second stamp
Method for providing a location-based service using sound wave communication, characterized in that. 26. The method of claim 25,
In the step (b), the method for providing a location-based service using sound wave communication, characterized in that the first information includes the browsing information for the merchant selected by the user among the provided neighboring merchant information. 26. The method of claim 25,
In the step (b), the first content for the merchant selected by the user of the neighboring merchant information provided in the first content, characterized in that for providing a location-based service using the sound wave communication. 26. The method of claim 25,
In the step (c), the second information includes the browsing information for the affiliated store corresponding to the received specific acoustic pattern information in the second information. 26. The method of claim 25,
In the step (c), the second content for the affiliated store corresponding to the received specific acoustic pattern information in the second content, characterized in that for providing a location-based service using sound wave communication. 30. The method of claim 29,
In step (c), the mobile terminal exposes a quiz, a questionnaire, or an advertisement to the mobile terminal in real time based on the merchant information corresponding to the received specific acoustic pattern information at the visit of the corresponding merchant, and in return for the mobile terminal. Providing the second point; providing a location based service using sound wave communication. 26. The method of claim 25,
and (d) providing the mobile terminal with real-time information by using a push notification service (PNS). 26. The method of claim 25,
Method for providing a location-based service using sound wave communication, characterized in that the neighboring merchant information provided to the mobile terminal is location-based. 33. A computer-readable recording medium having a program recorded thereon for providing a location-based service using the sound wave communication of any one of claims 17 to 32.

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