KR20130062448A - Customer management system, method and recordable medium storing the method for mobile device user - Google Patents

Abstract

PURPOSE: A client management system for a mobile terminal user, a method thereof, and a recording medium thereof are provided to analyze a visitor type by collecting store visiting information of the mobile terminal user and service use information in a store, thereby supplying customized services to each mobile terminal user corresponding to an analysis result. CONSTITUTION: A store terminal(100) is arranged in an offline store and receives store visiting information and service use information of a visitor. A store management device(200) stores and manages the store visiting information and the service use information as history information of the visitor. The store management device analyzes a type of the visitor through history information analysis of the visitor. The store management device generates a service suitable for the type of the visitor and transmits a service alarm message to the visitor. [Reference numerals] (100) Store terminal; (200) Store management device; (300) Visitor database device; (AA) Network

Description

CUSTOMER MANAGEMENT SYSTEM, METHOD AND RECORDABLE MEDIUM STORING THE METHOD FOR MOBILE DEVICE USER}

The present invention relates to a customer management system, a method for a mobile terminal user, and a recording medium thereof. More specifically, the present invention collects store visit information and in-store service usage information of a mobile terminal user who visits a store for service use. The present invention relates to a customer management system, a method, and a recording medium for a mobile terminal user for analyzing a type and providing a customized service to each mobile terminal user according to an analysis result.

As the spread of mobile terminals expands, various models of mobile terminals are released to satisfy various tastes of users.

The user may visit the store to demonstrate or purchase a mobile terminal, and may receive a price or rate plan of the mobile terminal to purchase from a store counselor.

Such a conventional mobile terminal store does not provide a high level of utilization because it does not provide a separate service other than allowing the mobile terminal to be freely demonstrated.

Accordingly, a mobile terminal sales store and a service center may be operated together to demonstrate and purchase a new mobile terminal, and a complex store may also use A / S for a mobile terminal in use.

However, even in the case of a hybrid store, a product sale and A / S service are simply provided in one space, and no separate service is provided.

In addition, even when using a complex store, a service is provided in a passive manner in which a user directly decides to demo or purchase a device and requests A / S. In addition, the terminal repair service or the software upgrade service provided by the A / S center are not used as customer service information because their history is not managed separately.

As such, mobile terminal stores currently provide a limited service with a passive service structure. Accordingly, there is a demand for a customer management technology for providing differentiated services to users visiting the store.

Korean Laid-Open Patent 2006-0098574 Customer Care Service System and Method

The present invention has been made to solve the above-mentioned problems, collects the store visit information and service usage information of the mobile terminal users who visited the store for service use to analyze the visitor type, each mobile terminal according to the analysis result There is a technical problem to provide a customer management system, a method and a recording medium thereof for a mobile terminal user to provide a customized service to the user.

According to an aspect of the present invention for solving the above problems, the store terminal is provided in the offline store to receive the store visit information and service usage information of the visitor via a network; And store and manage the store visit information and service usage information received through the network as history information of the visitor, analyze the history information of the visitor, analyze the type of the visitor, and then generate a service suitable for the visitor type. There is provided a customer management system for a mobile terminal user including a store management device for transmitting a service notification message to the visitor.

Here, the service usage information may include at least one of a device purchase, a device-related article purchase, a food and beverage purchase, a washing service use, and an A / S application history in the store.

The apparatus may further include a visitor database device in which history information of the visitor is stored.

According to another aspect of the present invention for solving the above problems, a visitor information collection unit for receiving the store visit information and service usage information of the visitor who visited the offline store to store as the history information of the visitor; A visitor type analysis unit analyzing the visitor history information to analyze the visitor type; A visitor service generation unit generating a service suitable for the visitor type; And a guide message generator for transmitting the generated service to the visitor as a service notification message.

Here, the visitor information collecting unit may store the visitor's visit information of the visitor based on the number of times and the input time of the visitor's ID and password.

The visitor information collection unit may receive at least one of device purchase information, device-related item purchase information, food and beverage purchase information, washing service use information, and A / S application history information in the store, and use the visitor's service. Can be stored as information.

The apparatus may further include a visitor point manager that accumulates or deducts membership points based on the visitor history information.

According to another aspect of the present invention for solving the above problems, the step of receiving the store visit information and service usage information of the visitor at the store terminal and transmitting through the network; Storing the store visit information and service usage information received through the network as history information of the visitor; Analyzing the visitor's type by analyzing the visitor's history information; Generating a service suitable for the visitor according to the analyzed visitor type; And it provides a customer management method for a mobile terminal user comprising the step of transmitting a notification message of the service to the visitor.

Here, the service usage information may include at least one of a device purchase, a device-related article purchase, a food and beverage purchase, a washing service use, and an A / S application history in the store.

According to another aspect of the present invention for solving the above problems, the step of receiving the store visit information and service usage information of the visitor who visited the offline store to store as history information of the visitor; Analyzing the visitor's type by analyzing the visitor's history information; Creating a service suitable for the visitor type; And transmitting the generated service to the visitor as a service notification message.

Here, receiving the store visit information and service usage information of the visitor who visited the offline store and storing the visitor history information of the visitor may include visiting the store by the visitor based on the number of times and the input time of the visitor's ID and password. And storing the information.

And, receiving the store visit information and service usage information of the visitor who visited the offline store and storing the visitor history information, the device purchase information, the device-related goods purchase information, food and beverage purchase information, washing in the store And receiving at least one of service usage information and A / S application history information and storing the service usage information of the visitor.

The method may further include accumulating or subtracting membership points based on the visitor's history information.

According to another aspect of the present invention for solving the above problems, the step of receiving the store visit information and service usage information of the visitor who visited the offline store to store as history information of the visitor; Analyzing the visitor's type by analyzing the visitor's history information; Creating a service suitable for the visitor type; And a method of controlling the store management apparatus including transmitting the generated service to the visitor as a service notification message, and a recording medium recorded by the program and readable by the electronic device.

As described above, the customer management system, method, and recording medium for the mobile terminal user of the present invention analyze the visitor type by collecting the store visit information and the service usage information of the mobile terminal user who visited the store for service use. Therefore, according to the analysis result, it is possible to provide a customized service to each mobile terminal user.

In addition, the customer management system, method and recording medium therefor for the mobile terminal user of the present invention can attract more users by improving the service usage satisfaction of the mobile terminal user through providing customized services.

1 is a configuration diagram of a customer management system for a mobile terminal user according to an embodiment of the present invention;
2 is a control block diagram of a store management apparatus according to an embodiment of the present invention;
3 is a data storage state diagram of a visitor database device according to an embodiment of the present invention;
4 is a flowchart of a customer management method for a mobile terminal user according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description with reference to the accompanying drawings, the same or corresponding components will be denoted by the same reference numerals, and redundant description thereof will be omitted.

1 is a configuration diagram of a customer management system for a mobile terminal user according to an embodiment of the present invention.

In the embodiment of the present invention to sell the mobile terminal device and related items in the store, to sell drinks or snacks, to provide a cleaning service, such as surface cleaning, protective film replacement for the visitor terminal, A / S An example of a customer management system that applies when performing a task of receiving an application will be described.

As shown in FIG. 1, the customer management system includes a store terminal 100, a store management apparatus 200, and a visitor database apparatus 300.

The store terminal 100 is stored in an offline store to collect the user's store visit information and service usage information. The store terminal 100 provided in the store is registered and managed in the store management apparatus 200 through a network. The user may log in through the store terminal 100 and receive services provided in the store. The store terminal 100 is a terminal connectable to the store management apparatus 200 and may include a device such as a tablet PC, a smartphone, a netbook, and the like.

The store management apparatus 200 receives the store visit information and the service usage information of the user from the store terminal 100 provided in the store, and manages the ID of the corresponding user. The store management apparatus 200 stores and manages the collected store visit information, service usage information, and information such as points earned by the visitor in the visitor database device 300.

The store management apparatus 200 analyzes the collected information to determine the type of visitor, and extracts a service that can be provided to the visitor based on the determined type of visitor. The store management apparatus 200 generates a service guide message guiding a service that may be provided to the visitor and provides the service guide message to the corresponding user through the visitor's terminal or the store terminal 100.

In addition, the store management apparatus 200 may provide various notification services such as a point accumulation rate notification, deduction rate notification, in-store service waiting time notification, service use time notification, and the like, when the service is used.

The visitor database device 300 stores store visit information, service usage information, and visitor points collected by the store management device 200. The information stored in the visitor database device 300 may be managed for each visitor identification information, for example, for each login ID, and service information determined to be provided to the visitor may also be stored.

With such a configuration, the customer management system for a mobile terminal user according to an embodiment of the present invention sells the mobile terminal device and related items, and provides cleaning services such as surface cleaning and protection film replacement for the visitor terminal. In an offline store that provides various services such as receiving an A / S application, a customized service may be provided to each visitor according to the service history and visit history used by the visitor visiting the store.

2 is a control block diagram of a store management apparatus 200 according to an embodiment of the present invention, which sells a mobile terminal device and related items, sells a drink or a snack, and washes and protects the surface of the visitor terminal. It is an example of a store management apparatus 200 that can be applied to a store that provides a cleaning service, such as a film replacement, and performs a task of receiving an A / S application.

As shown in FIG. 2, the store management apparatus 200 includes a visitor information collector 210, a visitor point manager 220, a visitor type analyzer 230, a visitor service generator 240, and a guide message generator. 250.

The visitor information collecting unit 210 collects the visitor's shop visit information and the service use information, and stores and manages the visitor database device 300. The visitor information collecting unit 210 may receive the login information input through the store terminal 100 to detect the visitor's entrance. Visitor's position is stored and managed as store visit information. In addition, the visitor information collection unit 210 receives the service information used by the visitor in the store, and stores and manages the service information as service use information. The service usage information may include a purchase history in the store, an A / S usage history, a cleaning service usage history such as washing the mobile terminal, replacing a protective film, and the like.

The visitor point manager 220 manages earning and deducting membership points of the visitor. Membership points can be earned when a visitor visits a store, purchases a device, or purchases items sold in the store. In addition, if the washing service is used in the store or the purchase price is discounted using the points, it may be deducted.

The visitor type analyzing unit 230 analyzes the type of the visitor by analyzing the store visit information and the service usage information collected through the visitor information collecting unit 210. For example, the visitor's visit time, visit time, etc. may analyze the visitor's main visit time, and the visitor's preferences may be analyzed through information such as the device purchased by the visitor, the drink, the snack, and the accessory. Can be. In addition, by analyzing the service history used by the visitor, it is possible to predict the state of the mobile terminal currently in use, and extract a service that can be provided to the mobile terminal.

The visitor service generator 240 may generate a service applicable to each visitor according to the analysis result and the collected information of the visitor type analyzer 230. For example, a software upgrade may be recommended based on a device purchase history, or a discount coupon that can be used to purchase a drink or a snack may be provided. That is, the visitor service generator 240 generates a customized service according to the type of each visitor.

The guide message generator 250 generates various notification messages to be provided to the visitor and transmits them to the store terminal 100 or the user terminal. The guide message generator 250 may generate and transmit a message guiding a service generated by the visitor service generator 240.

In addition, the guide message generator 250 generates a variety of notification messages, such as point accumulation rate notification, deduction rate notification, in-store service waiting time notification, service usage time notification when the visitor uses the service to provide to the visitor.

3 is a data storage state diagram of the visitor database device 300 according to the embodiment of the present invention.

As shown in FIG. 3, the visitor database device 300 includes a visitor point storage unit 310, a service data storage unit 320, a visitor information storage unit 330, a visit history storage unit, and a service history storage unit 350. )

The visitor point storage unit 310 stores membership point information of the visitor. Points stored in the visitor point storage unit 310 are managed by the visitor point manager 220 of the store management apparatus 200.

The service data storage 320 stores service information that can be provided to the visitor. Accordingly, the visitor service generator 240 of the store management apparatus 200 may generate a customized service of each visitor using the service information stored in the service data storage 320.

The visitor information storage unit 330 stores an ID and password for visitor authentication. In addition, the visitor information storage unit 330 may store information such as mobile terminal information owned by the visitor, a plan in use, and a service in use.

The visit history storage unit 340 stores the store visit information of the visitor collected through the visitor information collecting unit 210.

The service history storage unit 350 stores service usage information used by the visitor. The service usage information may include a purchase history in the store, an A / S usage history, a cleaning service usage history such as washing the mobile terminal, replacing a protective film, and the like.

4 is a flowchart of a customer management method for a mobile terminal user according to an embodiment of the present invention.

The store management apparatus 200 receives an ID and a password of a visitor who visits the store and logs in (S110). The visitor's login record may be collected as store visit information.

The store management apparatus 200 may include a visit history of the visitor of the visitor, a history of purchase of goods or services of the visitor through the store terminal 100, a history of using A / S, washing of the mobile terminal, and replacement of a protective film. Collect and store in the visitor database device 300 (S112).

The store management apparatus 200 classifies the visitor type by analyzing the store visit information and the service use information of the visitor (S114). For example, the visitor's visit time, visit time, etc. may analyze the visitor's main visit time, and the visitor's preferences may be analyzed through information such as the device purchased by the visitor, the drink, the snack, and the accessory. Can be. In addition, by analyzing the service history used by the visitor, it is possible to predict the state of the mobile terminal currently in use, and extract a service that can be provided to the mobile terminal.

The store management apparatus 200 generates a service that can be provided according to the classified visitor type (S116). For example, the software may be upgraded based on the purchase history of the device, or the user may be informed that it is time to wash the user terminal according to the washing service usage information. In addition, when a visitor reserves a visit to the A / S center, it is also possible to inform the service waiting time, the required time, the location and the required time of the A / S center. In addition, it is possible to provide a discount coupon that can be used when purchasing drinks or snacks.

The store management apparatus 200 transmits a message for guiding the generated service to the user (S118). The service guide message may be provided to the store terminal 100 or the terminal of the user.

As described above, the present invention sells a mobile terminal device and related items, provides a cleaning service such as surface cleaning and protective film replacement for a visitor terminal, performs a task of receiving an A / S application, and the like. In an offline store that provides a variety of services, a customized service is provided to each visitor according to the service history and visit history used by the visitor visiting the store.

Therefore, by encouraging mobile terminal users to visit the store and increasing the probability of returning to a user who has already visited the store, more users can visit the store as a result, increasing the number of visitors, thereby increasing the sales revenue in the store. It is possible to obtain an effect of preventing the departure of service subscribers.

The present invention described above, those skilled in the art will understand that the present invention can be implemented in other specific forms without changing the technical spirit or essential features. It is therefore to be understood that the embodiments described above are to be considered in all respects only as illustrative and not restrictive. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

The present invention collects store visit information and service usage information of a mobile terminal user who visits a store for service use, and analyzes the visitor type, and thus can be used to provide a customized service to each mobile terminal user according to an analysis result.

In addition, the present invention can be used to attract more users by providing a customized service to improve the service use satisfaction of the mobile terminal user.

100: store terminal 200: store management device
210: visitor information collecting unit 220: visitor point management unit
230: visitor type analysis unit 240: visitor service generation unit
250: guide message generator 300: visitor data base device
310: visitor point storage unit 320: service data storage unit
330: Visitor information storage unit 340: Visit history storage unit
350: service history storage

Claims (14)

A store terminal which is provided in an offline store and receives visitor's store visit information and service use information and transmits it through a network; And
Store and manage the store visit information and service usage information received through the network as history information of the visitor, analyze the history information of the visitor, analyze the type of the visitor, and then create a service suitable for the visitor type. Customer management system for a mobile terminal user comprising a store management device for transmitting a service notification message to the visitor. The method of claim 1,
The service usage information,
Customer management system for a mobile terminal user, characterized in that it comprises at least any one of the device purchase in the store, device-related goods purchase, food and beverage purchase, cleaning service use, A / S application history The method of claim 1,
And a visitor database device in which history information of the visitor is stored. A visitor information collection unit for receiving store visit information and service usage information of a visitor who visited an offline store and storing the visitor information as history information of the visitor;
A visitor type analysis unit analyzing the visitor history information to analyze the visitor type;
A visitor service generation unit generating a service suitable for the visitor type; And
Store management device comprising a guide message generator for transmitting the generated service to the visitor as a service notification message. 5. The method of claim 4,
The visitor information collection unit,
Store visitor information of the visitor based on the number of times and the input time of the visitor ID and password of the visitor. 5. The method of claim 4,
The visitor information collection unit,
Receiving at least one of device purchase information, device-related item purchase information, food and beverage purchase information, washing service use information, A / S application history information in the store and stores as the service use information of the visitor Store management device. 5. The method of claim 4,
And a visitor point manager for accumulating or subtracting membership points based on the visitor history information. Receiving, at a store terminal, store visit information and service usage information of a visitor through a network;
Storing the store visit information and service usage information received through the network as history information of the visitor;
Analyzing the visitor's type by analyzing the visitor's history information;
Generating a service suitable for the visitor according to the analyzed visitor type; And
Sending a notification message of the service to the visitor. 9. The method of claim 8,
The service usage information,
Customer purchase method for a mobile terminal user characterized in that it comprises at least one of the device purchase in the store, the purchase of equipment-related items, food and beverage purchase, use of cleaning services, A / S application history. Receiving store visit information and service usage information of a visitor who visited an offline store and storing the visitor information as history information of the visitor;
Analyzing the visitor's type by analyzing the visitor's history information;
Creating a service suitable for the visitor type; And
And transmitting the generated service to the visitor as a service notification message. The method of claim 10,
Receiving store visit information and service usage information of a visitor who visited the offline store and storing the visitor information as history information of the visitor,
And storing the visitor's store visit information on the basis of the number of times of the visitor's ID and password and the input time of the visitor. The method of claim 10,
Receiving store visit information and service usage information of a visitor who visited the offline store and storing the visitor information as history information of the visitor,
And receiving at least one of device purchase information, device-related item purchase information, food and beverage purchase information, washing service use information, and A / S application history information in the store and storing the service use information of the visitor. Control method of a shop management device, characterized in that. The method of claim 10,
And accumulating or subtracting membership points based on the visitor's history information. Receiving store visit information and service usage information of a visitor who visited an offline store and storing the visitor information as history information of the visitor; Analyzing the visitor's type by analyzing the visitor's history information; Creating a service suitable for the visitor type; And transmitting the generated service to the visitor as a service notification message. The recording medium may be recorded by a program and read by an electronic device.

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