KR20130033481A - Method and apparatus for providing service - Google Patents

Abstract

PURPOSE: A service providing method and a device thereof are provided to supply on-off line advertisement or marketing based on the evaluation of a member store from consumers. CONSTITUTION: A first terminal(110) provides results of evaluation of products or a member store for a service providing server(130). A second terminal(120) requests the registration of the member store or the products to the service providing server. If the service providing server approves the registration, the second terminal sets a game event corresponding to the products or the member store through the service providing server. The service providing server provides the provided evaluation result and member store information for another user. [Reference numerals] (110) First terminal; (120) Second terminal; (130) Service providing server;

Description

TECHNICAL FIELD [0001] The present invention relates to a method and apparatus for providing a service,

The present invention relates to a service providing method and a server that can advertise or market based on evaluation of at least one of a merchant, a product, or a brand of a consumer.

In general, a search advertisement service is an advertisement service that exposes an advertiser's site to people who search for a specific keyword on a search site. Sellers don't find and advertise customers, such as banner ads on TV, radio, or search sites.

Referring to Korean Unexamined Patent Publication No. 2005-0077241 (2005.08.01), a technology for providing a search advertisement according to a search result to a user in response to a searcher's search request is disclosed.

Such a conventional advertising service is serviced mainly by the seller, and has a disadvantage in that it does not accurately provide an actual user (ie, consumer) -oriented evaluation.

Republic of Korea Patent Publication No. 2005-0077241 (2005.08.01)

The present invention is to provide a service providing method and apparatus that can provide on-offline advertising or marketing based on the evaluation of the consumer's merchant.

In addition, the present invention is to provide a service providing method and apparatus that can increase the advertising or marketing effect by providing events and providing prizes by using a game that can be performed by anyone of all ages to induce consumer participation.

According to an aspect of the present invention, there is provided a service providing method that can advertise or market based on evaluation of at least one of a merchant, a product, or a brand of a consumer.

According to an embodiment of the present invention, requesting an affiliate store evaluation from at least one user terminal to obtain an evaluation result; Posting a merchant credit rating reflecting the evaluation result and merchant information including the evaluation result; Activating a game event set corresponding to the posting of the affiliated store information; Controlling to perform a game event by connecting to another user terminal at another location in real time according to the game event participation of the user terminal; And when performing the game event, a service providing method comprising the step of paying a discount coupon that can be used when using the merchant to a successful terminal may be provided.

The game event is performed N (natural numbers) times, the game event includes M (natural numbers) mission products, the M mission products are activated sequentially as the game event progresses, and among the M mission products At least one can be activated only by performing an advertiser game event.

Before acquiring the evaluation result, registering an affiliate store by receiving an affiliate store registration request from at least one affiliate store terminal; Receiving a game event for a promotion to be performed at the affiliated store according to the affiliated store registration from the affiliated store terminal-the game event includes at least one of the game event activation time, game type, and discount coupon information; And requesting a deposit or guarantee premium payment corresponding to the discount coupon information to be paid to the mission performing terminal according to the game event to the affiliated store terminal to perform payment in connection with a payment system.

The game event may be activated at the game event activation time.

Selecting an evaluation unit by receiving a request for evaluation unit from the user terminal; Receiving a keyword of interest from the user terminal; And providing event information to the user terminal when a game event of an affiliate store corresponding to the keyword of interest is in progress.

When the number of times the user terminal participates in the game event is exhausted, when the user terminal advertises the evaluation result or the game event in association with a social network, the game event participation opportunity is further P (natural numbers) times. Can provide.

The discount coupon may include at least one of a discount fee or a total discount amount and an expiration date available at the affiliated store.

The method may further include transmitting terminal information or user information of the successful terminal to the affiliated store terminal in real time.

According to an aspect of the present invention, there is provided a service providing server that can advertise or market based on at least one evaluation of a consumer's merchant, product, or brand.

According to an embodiment of the present invention, an information acquisition unit for obtaining an evaluation result by requesting an affiliate store evaluation from at least one user terminal; A service control unit for publishing affiliate store credit ratings reflecting the evaluation result and affiliate store information including the evaluation result and activating a game event set corresponding to the posting of the affiliate store information; And an event management unit configured to perform a game event by connecting to another user terminal at another location in real time according to the game event participation of the user terminal, and to pay a discount coupon that can be used when using the affiliated store as a successful terminal. Can be provided.

Receiving an affiliated store registration request from at least one affiliated store terminal further comprises an affiliated store register to register the affiliated store, wherein the event manager is a game event for the promotion to proceed in the affiliated store according to the registered merchant-the game event is activated the game event Include at least one of time, game type, and discount coupon information; is set from the merchant terminal, and the service controller pays a deposit or guarantee premium corresponding to the discount coupon information to be paid to the mission performing terminal according to the game event; The merchant may request the affiliated store terminal to perform payment in connection with a payment system.

An evaluation unit selection unit which receives a request for evaluation unit request from the user terminal and selects the evaluation unit and sets a keyword of interest from the user terminal; And the event manager may provide event information to the user terminal when a game event of the affiliate store corresponding to the keyword of interest is in progress.

When the user terminal has exhausted the number of participation in the game event of the user terminal, when the user terminal advertises the evaluation result or the game event in connection with a social network, the game event participation opportunity is determined by P ( Natural number) more times.

The service control unit may transmit the terminal information or the user information of the successful terminal to the affiliated store terminal in real time.

By providing a service providing method and apparatus according to an embodiment of the present invention, it is possible to provide an online or offline advertising or marketing based on the evaluation of the consumer's merchant.

In addition, the present invention can increase the advertising or marketing effect by providing events and providing prizes by using a game that can be performed by anyone of all ages to induce consumer participation.

1 is a block diagram schematically showing a service providing system according to an embodiment of the present invention;
2 is a flowchart illustrating a process in which a service providing server registers an affiliated store and a consumer evaluation unit according to an embodiment of the present invention.
3 is a flow chart showing a game event progress method according to an embodiment of the present invention.
4 is a diagram illustrating a method in which a user terminal registers an evaluation result for an affiliate store through a social network according to an embodiment of the present invention.
5 is a flowchart illustrating a method for providing a merchant reservation service according to an embodiment of the present invention.
6 is a flowchart illustrating a method of providing a survey service according to an embodiment of the present invention.
7 is a block diagram schematically showing an internal configuration of a service providing server according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The present invention is capable of various modifications and various embodiments, and specific embodiments are illustrated in the drawings and described in detail in the detailed description. It is to be understood, however, that the invention is not to be limited to the specific embodiments, but includes all modifications, equivalents, and alternatives falling within the spirit and scope of the invention. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the present invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

[Description of Fig. 1]

1 is a block diagram schematically illustrating a service providing system according to an exemplary embodiment of the present invention.

Referring to FIG. 1, the service providing system includes a first terminal 110, a second terminal 120, and a service providing server 130.

The first terminal 110 is a means for providing an evaluation result to a corresponding service providing server 130 according to an evaluation request for a merchant or a specific product (or brand) of the service providing server 130. In addition, the first terminal 110 is a device for participating in a game event that corresponds to an affiliated store or a specific product (or brand) activated by an evaluation result created by another consumer and receiving a prize according to a mission performance result. .

In addition, the first terminal 110 sets a keyword of interest through the service providing server 130, and provides the service game server 130 with an ongoing game event notification for a merchant or a specific product (or brand) corresponding to the keyword of interest. Can be provided through.

For example, a consumer may register an evaluation result such as a product review for a specific merchant or a specific product (or a specific brand) through the service provision server 130, and correspondingly acquire a game event participation opportunity to proceed with the game. have.

In addition, the consumer may evaluate the evaluation result (or evaluation result of another consumer) evaluated by the consumer evaluation unit, and transmit the evaluation information to the service providing server 130. Accordingly, the service providing server 130 may generate the affiliate store credit rating by reflecting the corresponding evaluation information, and may post it together with the affiliate store information.

In the present specification, the performance of the game event will be described in detail with reference to the accompanying drawings below.

For example, the first terminal 110 may be equally applicable to a device having a communication function such as a mobile communication terminal, a computer, a notebook computer, a PDA, a smart phone, and the like.

The second terminal 120 is a terminal of a merchant or seller, and requests the merchant or product (or brand) registration to the service providing server 130 and, when approved by the corresponding service providing server 130, provides the corresponding service. A device for setting a game event corresponding to the affiliated store or product (or brand) through the server 130.

Hereinafter, a method of setting a game event corresponding to registration of an affiliate store or a product (or a brand) in the second terminal 120 will be described in more detail with reference to the accompanying drawings.

Hereinafter, in the present specification, the first terminal 110 possessed by the consumer will be described as a consumer terminal or a user terminal for convenience of understanding and explanation, and a second store that manages an affiliate store or a product (or brand) The terminal 120 will be referred to as a merchant terminal or a seller terminal.

In addition, the second terminal 120, that is, the target of the registration request by the merchant terminal through the service providing server 130 may be at least one of a merchant, a product, or a brand, but in the present specification, for convenience of understanding and explanation. This will be collectively described as a request for registration of a merchant. Accordingly, the description is limited to the request for registration of a merchant, but it is obvious that this should be interpreted as being extended to a request for registration of a product or brand.

The service providing server 130 registers an affiliated store through at least one affiliated store terminal, requests an evaluation of the registered affiliated store through at least one user terminal, obtains an evaluation result, and then may refer to the other user. Means to provide with merchant information.

In this case, the service providing server 130 may participate in a game event in progress at the affiliate store or request to pay a predetermined cost to the financial system to the consumer evaluation group that registered the affiliate store evaluation result for active participation of the consumer (that is, the user).

That is, the service providing server 130 may receive game event information to be performed corresponding to the affiliate store from the affiliate store when the affiliate store is registered. Here, the game event information may include at least one of a game count, a game type, prize information for each game, and a game event progress period. Hereinafter, more detailed functions will be described in detail with reference to the accompanying drawings.

[Description of Fig. 2]

2 is a flowchart illustrating a process in which a service providing server registers an affiliated store and a consumer evaluation unit according to an embodiment of the present invention.

In operation 210, the service providing server 130 posts a consumer evaluation group recruitment announcement. Here, the consumer evaluation group recruitment announcement may be posted in the form of a web page in the service providing server 130, or may be transmitted to the user terminal using the registered evaluation group information. Of course, depending on the implementation method, the consumer evaluation group recruitment announcement may be transmitted to an unspecified number of user terminals.

In operation 215, the service providing server 130 receives an evaluation support request from the user terminal. Here, the evaluation unit support application may include basic information of the evaluation unit (eg, gender, age, name, region, etc.).

Accordingly, in step 220, the service providing server 130 selects an evaluation group by reviewing the evaluation group support application.

For example, the service providing server 130 may determine whether to select the evaluation unit by analyzing the existing evaluation result of the consumer, if the consumer applied for evaluation unit support is the existing evaluation unit.

In addition, the service providing server 130 may select the evaluation unit through a lottery using the basic information of the consumer who applied for evaluation unit support.

In operation 225, the service providing server 130 receives an affiliate store registration request from the affiliate store terminal. Here, the affiliated store registration request may include at least one of affiliated store identification information and basic information (for example, affiliated store service type, size information, location information, etc.) for the affiliated store.

In operation 230, the service providing server 130 determines whether to register a merchant through an internal examination of the affiliate store according to the affiliate store registration request.

If the merchant registration is determined, in step 235, the service providing server 130 is set to the game event information for the promotion to proceed to the evaluation unit corresponding to the evaluation unit evaluation.

In more detail, the service providing server 130 may include at least one of a total number of games (ie, rounds) according to a game event, a game type for each game round, prize information for each game round, and a game progress period.

In addition, the service providing server 130 may receive the time information (hereinafter, referred to as active time information for convenience of understanding and explanation) to be activated from the affiliated store terminal.

As such, when the service providing server 130 further sets the active time information in the game event, the game event may be activated only at the time according to the active time information to allow the consumers to participate in the game.

In addition, the service providing server 130 may further set to allow the user to enjoy the practice game by playing the game alone before the game event is activated.

In this way, the user may use the affiliated store before the actual game event activation or play the practice game after using the affiliated store. For example, after a user orders food at a restaurant, a user may practice through a practice game before a game event entry during a waiting time until food is served.

In step 240, the service providing server 130 requests the affiliated store terminal to pay a deposit or guarantee premium when registration of the affiliated store is completed. In this case, the service providing server 130 may further request a payment of a registration fee corresponding to the merchant registration request.

In the present specification, the deposit or guarantee premium is a cost that the service providing server 130 preferentially pays to each consumer in accordance with a prize or a coupon to be paid to the consumer as the game event proceeds.

In FIG. 2, the consumer evaluation unit registration process and the affiliated store registration process are described as being sequentially performed. However, for convenience of description, the consumer evaluation unit registration process and the affiliated store registration process may be performed in parallel, respectively.

In operation 245, the service providing server 130 requests an evaluation of the affiliate store from the user terminal. In FIG. 2, the evaluation request is transmitted to one user terminal, but the service providing server 130 may transmit the evaluation request to the plurality of user terminals.

In operation 250, the user terminal transmits an evaluation result of the affiliate store to the service providing server 130. That is, the user terminal receiving the affiliated store evaluation request may receive an evaluation result from the evaluation unit and transmit it to the service providing server 130.

In addition, at the same time as the consumer evaluation, it is possible to generate or accumulate and update affiliate store usage information for the affiliated store visited for the affiliate store.

Accordingly, event news or announcements of affiliated stores visited by the user terminal may be provided through the user terminal in real time.

In addition, when affiliated store information is provided through the user terminal, at least one of an affiliated store credit rating and user satisfaction based on the affiliated store evaluation result may be provided together with the affiliated store information and displayed.

Here, the merchant credit rating may be provided by at least one or a combination of two or more of special characters, English, numbers, Korean and Chinese.

For example, to display a symbol corresponding to a merchant credit rating or satisfaction level, a symbol corresponding to the merchant credit rating or satisfaction level is displayed as a blank space, and the symbol is displayed to be bold or spaced so that the merchant credit rating or satisfaction level is high. You can express it by filling

For example, if the merchant credit rating or satisfaction is low, it can be expressed in such a way that the empty space is filled in such a way that the merchant credit rating or satisfaction can be increased, such as ○, and then filled.

In the present specification, for convenience of understanding and explanation, the description is made on the assumption that the higher the merchant credit rating or satisfaction level, the more symbol is displayed. Can be expressed.

For example, suppose that merchant credit ratings or satisfaction ratings are provided in three categories corresponding to services, menus, and ratings.

For example, suppose that a service is indicated by (S), a menu is indicated by (M), and an evaluation is indicated by (R). At this time, the higher the merchant credit rating or satisfaction level according to each service, menu, and evaluation, each symbol (i.e., (S), (M), or (R)) becomes clearer or sets different shades or changes colors. Can be expressed in other ways.

In addition, when the consumer visits and evaluates a particular merchant or participates in the survey of the merchant, the experience value is accumulated and registered in the service provision server 130 corresponding to the user (that is, the consumer), and then the service provision server 130 is provided. In the future, when the user (ie, the consumer) uses the merchant, such as reserving the franchise, the preferential service may be provided according to the user (ie, the consumer) according to the experience level. For example, if the experience level is above a certain level, the user may exempt the deposit when booking a seat for a particular merchant, or if the user participates in a game event, weights the winner of the gift, or increases the weight when selecting a consumer evaluation group. We can provide preferential service.

[Description of Fig. 3]

3 is a flowchart illustrating a game event progressing method according to an embodiment of the present invention.

In operation 310, the service providing server 130 receives a request for participation in a premium event corresponding to a payment completion according to the use of an affiliate store (or a product purchase) from a user terminal. Here, the on-offline payment method is obvious to those skilled in the art, so a separate description thereof will be omitted.

In operation 315, the service providing server 130 may provide a discount coupon to the user terminal according to the participation of the prize event of the user terminal. In this case, the discount coupon may be paid differently according to the payment amount of the corresponding user terminal. The discount coupon may include at least one of a discount ratio or a discount amount and an expiration date.

The discount coupon may be issued to the user through online or may be paid to the user through offline.

In the case of online issuance, the merchant manager may access the merchant manager page through the service providing server 130 and register a discount coupon corresponding to the merchant using the merchant identification information (for example, an ID or a mobile phone number). . Accordingly, the user terminal may be issued through the service providing server 130 through an email, a text message, a page through a social network or a short range wireless recognition technology (for example, NFC, RFID, etc.).

The discount coupon issued as described above includes a validity period as described above, and the validity period may be shorter than the discount coupon paid through offline.

For example, in order to access the service providing server 130 and receive a discount coupon, the user terminal inputs user identification information (for example, an ID) and a purchase amount to the corresponding service providing server 130, and specifies a specified method (for example, For example, an e-mail, a text message, etc.) a discount coupon is automatically issued and sent. In this case, the discount coupon may be stored in the service providing server 130 in response to the user identification information.

If the user is a non-subscribed user in the service providing server 130, a discount coupon can be sent using the terminal information (for example, a phone number) of the user terminal, the user provides the service providing server 130 ), The discount coupon can be downloaded or activated so that the user can use it.

In addition, a discount coupon may be issued using a short range wireless recognition technology or a biometric technology.

For example, when the user terminal is located in proximity to the merchant terminal based on the short range wireless recognition technology or when a specific body part of the user is located in the recognition device based on the corresponding biometric technology, a discount coupon may be issued through the merchant terminal. have.

In order for the user to use the discount coupon paid through offline, the user must input at least one of the discount coupon identification number and the product value described in the discount coupon.

That is, the affiliated store manager may enable coupon issuance or use by registering coupon information (for example, discount coupon identification number, product value, etc.) for the discount coupon through the service provision server 130.

In addition, at the same time as issuing the coupon, the user's affiliate store usage information may be registered or updated in the service providing server 130 so that the corresponding information may be used when repurchasing.

In addition, according to the implementation method, the service providing server 130 may provide various information (eg, events, announcements, etc.) about the merchant through an email or a text message to a user who has been issued a discount coupon at the request of the merchant terminal. ) Can also be sent.

In operation 320, the service providing server 130 may be requested to participate in a game event from the user terminal. In this case, the user terminal may request the service providing server 130 to participate in the game event through a separate application provided through the corresponding service providing server 130.

In the present specification, the game event will be described based on the execution of a separate application, but the game event may be performed through a web page.

In operation 325, the service providing server 130 connects another user terminal (ie, participated in a game event) located at another location according to a game event participation request of the user terminal to perform a game event. In this case, the number of other user terminals participating in the game event may vary depending on the game type. Here, when each user terminal is provided with a GPS module, the service providing server 130 may obtain the location information by obtaining the location information from the user terminal through the corresponding GPS module, respectively. For another example, the service providing server 130 may determine the respective rough location using the IP address of each user terminal.

For another example, when all of the user terminals are mobile communication terminals, the service providing server 130 may be linked with a mobile communication system (not shown) to obtain a location for the corresponding user terminal.

For another example, when a user terminal uses a wireless repeater, the service providing server 130 may recognize a relative position with respect to each user terminal using identification information (for example, SSID) of the wireless repeater.

In addition, the game event may be conducted in the form of N (natural number) rounds, and the mission products for each round of mission success (or in case of winning the game) according to each progress may be provided to the user terminal differently.

Here, the game event may be set so that different games are provided to the user terminal each time. In such a case, the service providing server 130 may randomly connect with other user terminals located in different regions at each turn to allow the game event to proceed, and play N games between the user terminals participating in the initial game event. It can also be done.

Each game event that is conducted in a round format may further include a game presented by an advertiser in a specific round (ie, a specific mission). In this case, the game event may include advertisement information of the corresponding advertiser, which may be expressed by the service providing server 130 through a game execution application according to the progress of the game event of the user terminal.

In operation 330, the service providing server 130 determines whether the user terminal has succeeded in mission as the game event proceeds.

If the user terminal succeeds in the mission, in step 335, the service providing server 130 sends a discount coupon set according to the corresponding game event to the user terminal.

Here, the discount coupon may include at least one of a discount ratio or a discount amount and a valid period of the discount coupon.

In FIG. 3, for the convenience of understanding and explanation, it is assumed that a discount coupon is sent in correspondence with a game event, but other prizes may be provided.

For example, different discount coupons may be transmitted to the user terminal according to the number of successive successes of the mission.

However, if the user terminal fails in the mission, in step 340, the service providing server 130 gives a chance to participate in the game event, if the user terminal registers the evaluation result through the social network. In addition, when all the prizes corresponding to the mission is exhausted, the service providing server 130 may guide the end of the game event, it may be deactivated or terminated so that participation in the game event is impossible. Prizes based on the mission may be paid to users who have successfully completed the mission on a first come, first served basis.

As a result, the user terminal may further perform a game event with another user terminal located at another location. If the mission fails despite the game event re-challenge, the service providing server 130 may not further provide a game event participation opportunity of the corresponding user terminal for a certain time (for example, during a day or during the corresponding game event). have.

In operation 345, the service providing server 130 transmits user information or terminal information of the successful user terminal to the affiliated store terminal in real time.

Although not separately described in FIG. 3, each round of the game event may be given a prize such as a gift cone through randomly drawing to the user terminals participating in the game event. In this case, the gift cone may be provided to the user terminal through the advertising revenue by the advertiser.

[Description of Fig. 4]

4 is a diagram illustrating a method in which a user terminal registers an evaluation result for an affiliate store through a social network according to an embodiment of the present invention.

The service providing server 130 provides a menu icon for registering an evaluation result for a specific affiliate store through a social network, as shown at 410 of FIG. 4. Accordingly, when the user terminal selects a menu indicating an evaluation result created by the user terminal or an evaluation result evaluated by another consumer through the social network, the service providing server 130 sets to connect to the social network.

Accordingly, the user terminal may register an evaluation result for a specific affiliate store (that is, an affiliate store or a product undergoing a game event) through the corresponding social network. In this case, the user terminal may further obtain M (natural number) times of participation in a game event in progress corresponding to the corresponding affiliated store from the service providing server 130.

After acquiring the game event participation opportunity more, if the mission fails by participating in the game event, the game event participation opportunity may not be further granted even if the evaluation result is re-registered in the social network.

[Description of Fig. 5]

5 is a flowchart illustrating a method of providing an affiliated store reservation service according to an embodiment of the present invention. Hereinafter, it will be described on the assumption that the affiliated store terminal and the service providing server 130 are interconnected for the affiliated store reservation.

In operation 510, the service providing server 130 receives a reservation inquiry request from a user terminal. Here, the reservation inquiry request may be an inquiry about the seat status of the affiliate store.

In operation 515, the service providing server 130 obtains the reservation status information by requesting the reservation status inquiry to the affiliated store terminal according to the reservation inquiry request of the user terminal.

Here, the reservation status information may include at least one of reserved seat status information and reserved seat status information.

In operation 520, the service providing server 130 provides corresponding reservation status information to the user terminal and receives a reservation request from the user terminal. Here, the reservation request may include at least one of reservation desired seat information and person information. Of course, the reservation request may further include reservation desired date and time information.

In operation 525, the service providing server 130 may check the reservation request received from the user terminal and analyze the reservation status information to determine whether the reservation is possible.

If the reservation is possible according to the reservation request, the service providing server 130 transmits the reservation request to the affiliated store terminal in step 530 to request the reservation.

However, if the reservation is not possible, in step 535, the service providing server 130 transmits a guide message for not making a reservation to the user terminal.

In operation 540, the service providing server 130 obtains reservation result information according to the reservation request from the affiliated store terminal and transmits the reservation result information to the user terminal.

In operation 545, the service providing server 130 transmits a deposit payment request for confirming the reservation to the user terminal according to the reservation result information.

In operation 550, the service providing server 130 determines whether the payment according to the deposit payment request is completed through the linked payment system. If the deposit payment is not completed for a certain time, the service providing server 130 may determine that the deposit payment is not completed.

If payment according to the deposit payment request is not completed, the service providing server 130 transmits a reservation cancellation guide message to the user terminal in step 555.

However, if the payment is completed according to the deposit payment request, the service providing server 130 transmits a reservation confirmation guide message to the user terminal in step 560.

In operation 565, the service providing server 130 processes payment of a deposit to the affiliated store terminal through an interlocked payment system. Of course, at this time, the service providing server 130 may process the remaining deposit except the predetermined fee to the merchant terminal.

For this reason, when the user visits the actual merchant, the user may request a payment to the merchant terminal after deducting the deposit.

As such, there is an advantage that the convenience of the consumer can be enhanced by inquiring and making reservations for a plurality of affiliated stores through the service providing server 130.

In FIG. 5, the description is limited to the reservation service for convenience of understanding and explanation. However, the service providing server 130 may relay and process inquiries about a specific merchant or VOC (compliment, complaint, etc.) in the same manner. have.

[Description of Fig. 6]

6 is a flowchart illustrating a method of providing a survey service according to an embodiment of the present invention.

In operation 610, the service providing server 130 receives a request for a question from a terminal possessed by the client (hereinafter, referred to as a client terminal for the purpose of understanding and explanation). Here, the survey request may include at least one survey item.

In addition, the survey request may further include target user information to request a survey. Here, the target user information may include at least one of gender, age, region, occupation, and affiliate store use information. Here, the affiliated store use information is identification information for the affiliated store used by the user.

In operation 615, the service providing server 130 generates a keyword of interest using the target user information according to a question request from the client terminal, and extracts user information registered with the keyword of interest.

In operation 620, the service providing server 130 requests participation of the questionnaire to the user terminal by using the extracted user information.

In operation 625, the service providing server 130 obtains a survey result according to the survey participation from the user terminal, and transmits the survey result to the client terminal.

In operation 625, the service providing server 130 activates the game event for the user terminal from which the survey information is obtained.

As described above, the game event progress may proceed with a game by randomly connecting user terminals located at different locations among the user terminals participating in the questionnaire to proceed with the game event.

In operation 630, the service providing server 130 pays a premium or a discount coupon to the user terminal that has successfully completed the mission. Since this is the same as described above, a separate description will be omitted.

[Description of Fig. 7]

7 is a block diagram schematically illustrating an internal configuration of a service providing server according to an embodiment of the present invention.

Referring to FIG. 7, the service providing server 130 according to an embodiment of the present invention may include a communication unit 710, an affiliated store registration unit 715, an evaluation unit selection unit 720, an information acquisition unit 725, and an event management unit 730. ), A storage unit 735 and a service control unit 740.

The communication unit 710 is a means for transmitting and receiving data with other devices (eg, user terminal, merchant terminal, etc.) through a communication network.

The affiliated store registration unit 715 is a means for determining whether to register an affiliated store by receiving an affiliated store registration request from at least one affiliated store terminal and performing a screening according to a method determined according to the corresponding affiliated store registration request.

The evaluator selecting unit 720 is a means for selecting an evaluator by performing the evaluation by receiving the request of the consumer evaluator support from at least one user terminal. In this case, the evaluation unit selecting unit 720 may further obtain the user information in response to the request for supporting the consumer evaluation unit, and may determine whether to select the evaluation unit using the corresponding user information.

In another example, if there is a history that the user was previously selected as a consumer evaluation group, the evaluation unit selecting unit 720 determines whether to select the consumer evaluation group in consideration of the activity history or evaluation result of the user (ie, the consumer evaluation group applicant). May be determined.

The information acquisition unit 725 is a means for requesting at least one selected consumer evaluation unit to evaluate the affiliate store to obtain an evaluation result.

The event manager 730 receives event information about an event (eg, a prize event, a game event, etc.) corresponding to the affiliate store, and when the evaluation result corresponding to the affiliate store is confirmed or registered by the consumer, the event information This is a means for providing a mission product to a successful consumer by performing an event according to the.

In addition, the event manager 730 may be connected to other user terminals in different locations in real time according to the participation of the game event of the user terminal to proceed with the game event, the control to pay a discount coupon that can be used when using the merchant to the successful terminal. . In the following, the progress of the event is the same as described above, and thus redundant description will be omitted.

The storage unit 735 stores various algorithms, registered affiliated store information, affiliated store evaluation information, selected consumer evaluation group information, etc. necessary for operating the service providing server 130.

The service control unit 740 is an internal component of the service providing server 130 according to an embodiment of the present invention (eg, communication unit 710, merchant registration unit 715, evaluation unit selection unit 720, information Acquisition unit 725, event management unit 730, storage unit 735, and the like.

In addition, the service controller 740 may post the affiliate store credit rating reflecting the evaluation result and the affiliate store information including the evaluation result, and activate a game event set corresponding to the posting of the affiliate store information.

In addition, the service controller 740 may control to transmit the terminal information or the user information of the successful terminal to the affiliated store terminal in real time.

Meanwhile, a method for providing an advertisement or a marketing service using a consumer evaluation of at least one of a merchant, a product, or a brand according to an embodiment of the present invention may be performed through various electronic means for processing information. It can be implemented in the form of instructions and written to a storage medium. The storage medium may include program instructions, data files, data structures, etc. alone or in combination.

Program instructions to be recorded on the storage medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of software. Examples of storage media include magnetic media such as hard disks, floppy disks and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic-optical media such as floppy disks. hardware devices specifically configured to store and execute program instructions such as magneto-optical media and ROM, RAM, flash memory, and the like. In addition, the above-described medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as devices for processing information electronically using an interpreter or the like, for example, a high-level language code that can be executed by a computer.

The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

It will be apparent to those skilled in the art that various modifications and variations can be made in the present invention without departing from the spirit or scope of the invention as defined in the appended claims. It will be understood that the invention may be varied and varied without departing from the scope of the invention.

110: first terminal
120: second terminal
130: service providing server

Claims (21)

Requesting an affiliate store evaluation from at least one user terminal to obtain an evaluation result;
Posting a merchant credit rating reflecting the evaluation result and merchant information including the evaluation result;
Activating a game event set corresponding to the posting of the affiliated store information;
Controlling to perform a game event by connecting to another user terminal at another location in real time according to the game event participation of the user terminal; And
When performing the game event, the service providing method comprising the step of paying a discount coupon that can be used when using the merchant to a successful terminal. The method according to claim 1,
The game event is a service providing method, characterized in that performed N (natural number) times. The method of claim 2,
The game event includes M (natural numbers) mission products, and the M mission products are sequentially activated as the game event progresses. The method of claim 3,
At least one of the M mission products are activated by performing an advertiser game event. The method according to claim 1,
Prior to obtaining the evaluation result,
Registering an affiliate store by receiving an affiliate store registration request from at least one affiliate store terminal;
Receiving a game event for a promotion to be performed at the affiliated store according to the affiliated store registration from the affiliated store terminal-the game event includes at least one of the game event activation time, game type, and discount coupon information; And
And requesting a deposit or guarantee premium payment corresponding to the discount coupon information to be paid to the mission performing terminal according to the game event to the affiliated store terminal to perform payment in connection with a payment system. 6. The method of claim 5,
And the game event is activated at the game event activation time. The method according to claim 1,
Selecting an evaluation unit by receiving a request for evaluation unit from the user terminal;
Receiving a keyword of interest from the user terminal; And
And providing event information to the user terminal when a game event of an affiliate store corresponding to the keyword of interest is in progress. The method according to claim 1,
When the number of times the user terminal participates in the game event is exhausted, when the user terminal advertises the evaluation result or the game event in association with a social network, the game event participation opportunity is further P (natural numbers) times. Service providing method, characterized in that providing. The method according to claim 1,
The discount coupon is a service providing method characterized in that it comprises at least one of the discount rate or the total discount amount and the valid period available at the merchant. The method according to claim 1,
And transmitting terminal information or user information of the successful terminal to the affiliated store terminal in real time. The method according to claim 1,
Evaluating the evaluation result of the user terminal from another consumer terminal;
The service providing method further comprising the step of reflecting the evaluation from the other consumer terminal reflected in the merchant credit rating. An information obtaining unit requesting an affiliate store evaluation from at least one user terminal to obtain an evaluation result;
A service control unit configured to post an affiliate store credit rating reflecting the evaluation result and affiliate store information including the evaluation result and activate a game event set corresponding to the publication of the affiliate store information; And
A service providing server comprising an event management unit for real-time connection with the other user terminal of the other terminal in accordance with the user event participation of the user terminal proceeds a game event, and pays a discount coupon that can be used when using the merchant to the successful terminal. The method of claim 12,
The service event server, characterized in that performed N (natural number) times. The method of claim 13,
The game event includes a different game for each round according to each round, and includes a mission product for each round,
At least one of the mission products is set to be acquired by performing a game set by an advertiser. 15. The method of claim 14,
The mission product for each round is a service providing server, characterized in that sequentially activated according to the game progress for each round. The method of claim 12,
Further comprising a merchant registration unit that receives a merchant registration request from at least one merchant terminal to register the merchant,
The event management unit is set from the affiliated store terminal a game event for a promotion to be carried out at the affiliated store according to the affiliated store registration, wherein the game event includes at least one of the game event activation time, game type, and discount coupon information.
The service control unit is a service providing server, characterized in that the payment request for the deposit or guarantee premium corresponding to the discount coupon information to be paid to the mission performing terminal according to the game event to the merchant terminal to perform the payment in connection with the payment system. . 17. The method of claim 16,
And the game event is activated at the game event activation time. The method of claim 12,
An evaluation unit selection unit configured to receive a request for evaluation unit request from the user terminal and select the evaluation unit, and set a keyword of interest from the user terminal; And
The event management unit, the service providing server, characterized in that to provide event information to the user terminal when the game event of the affiliated store corresponding to the keyword of interest. The method of claim 12,
When the user terminal has exhausted the number of participation in the game event of the user terminal, when the user terminal advertises the evaluation result or the game event in connection with a social network, the game event participation opportunity is determined by P ( A service providing server, characterized in that the number of times). The method of claim 12,
The discount coupon service service server, characterized in that it comprises at least one of the discount rate or the total discount amount and the valid period available at the merchant. The method of claim 12,
The service controller is a service providing method, characterized in that for transmitting the terminal information or user information of the successful terminal to the affiliated store terminal in real time.

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