JP2002183572A - Sales promotion system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To effectively use the waiting time by linking the issue of discount coupons with a sales promotion. SOLUTION: A cellular phone 1 is used for a user for inputting a password and the reply to a questionnaire, and for displaying a game to play, the Internet advertisement images and images of discount coupons, etc. A WWW server 2 transmits the password and information on the member/questionnaire to a terminal 3 at the head office of a family restaurant chain, certifies the password transmitted from the cellular phone, and transmits a password input image, a game image, an Internet advertisement image, a questionnaire reply selection image, a questionnaire image, and a discount coupon image, based on the access and input from the cellular phone. The terminal 3 at the head office of the family restaurant chain transmits the password, transmitted from the WWW server to a terminal 30 at a shop of the family restaurant chain, and receives sales report from the terminal at the family restaurant chain shop and the information on the member/questionnaire from the WWW server. The terminal at the family restaurant chain shop receives the password from the terminal at the head office of the family restaurant chain and transmits the sales report to the terminal at the head office of the family restaurant chain.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a sales promotion system, and more particularly to a sales promotion system for a restaurant company such as a family restaurant to promote sales.

[0002]

2. Description of the Related Art Family restaurants have been successful in attracting customers as a place for providing a wide variety of foods and drinks at a convenient price. However, recently, convenience stores popular with young people have been focusing on selling biological foods, and supermarkets and department stores have increased the number of fixed customers such as so-called ready-made lunches and prepared dishes. It seems to be. Even if you take food home,
With the spread of home appliances such as microwave ovens, it will match modern people who are busy with being able to easily create a state similar to home-cooked meals. Under such circumstances, recently, some family restaurants have started taking out services.

However, in order to further develop the restaurant industry, such as family restaurants, and to win out of competing peers, it will be necessary to take stronger measures. It goes without saying that lower prices are a powerful factor in sales promotion. In the restaurant industry as well, in the past, as a part of family restaurants, etc., as a part of this, after registering as a member, points are accumulated according to the amount of eating and drinking of customers, and when a certain amount is reached, a discount coupon is issued substantially Discounts. Furthermore, recently, some restaurant companies have issued discount coupons on the Internet screen unconditionally or on condition of membership registration.

[0004]

However, in the above-described conventional method of accumulating points, a customer who only uses the shop by chance is indifferent to the storage of the point card, and when the customer tries to use it, You may not have a loyalty card. Furthermore, there are many cases where the customer cannot obtain a sense of value because of the loss. Even on the corporate side, personal information such as name, gender and address,
In fact, it is hard to say that the discount service has led to an increase in sales, since information beyond the usage status of the member cannot be obtained.

[0005] Even when a discount coupon is issued on the Internet screen, the situation is the same, and it is doubtful that sales have increased beyond the discounted amount. On the other hand, if the input of very small personal information and the answer to the questionnaire are the conditions for issuing a discount coupon, the number of people who respond to the questionnaire will decrease. Therefore, in many cases, marketing information for sales promotion is not obtained.

Accordingly, an object of the present invention is to provide a sales promotion system capable of linking the issuance of a discount coupon to sales promotion.

Another object of the present invention is to provide a sales promotion system capable of effectively utilizing the service waiting time of a user.

[0008]

According to a first aspect of the present invention, there is provided a sales promotion system in which a user who has purchased a product related to a store has a game or quiz (hereinafter referred to as a game) presented by a portable terminal having a communication function. ) Is issued, and a discount coupon for purchase is issued to the user.

[0009] The sales promotion system according to the second aspect of the present invention provides a discount on purchases on condition that a user who purchases a product related to the store sees an advertisement of a general company presented by a portable terminal having a communication function. A coupon is issued to a user.

[0010] In a third aspect of the present invention, a user who has purchased a product related to the store clears a plurality of games presented by a portable terminal having a communication function and presents the games during the games. The system is characterized in that a discount coupon for purchase is issued to the user on condition that the advertisement of the general company is viewed.

A fourth aspect of the present invention is that the sales promotion system of the present invention requires a user who has purchased a product related to the store to answer a questionnaire for obtaining marketing information of a company to which the store belongs through a portable terminal having a communication function. Is characterized in that a discount coupon for purchase is issued to the user.

A fifth aspect of the present invention is a sales promotion system in which a user who has purchased a product related to the store clears a game presented by a portable terminal having a communication function and transmits marketing information of a company to which the store belongs. It is characterized by issuing a discount coupon for purchase to a user on the condition that a questionnaire for obtaining it is answered.

A sixth aspect of the present invention is a sales promotion system, wherein a user who purchases a product related to the store sees an advertisement of a general company presented by a portable terminal having a communication function, and performs marketing of the company to which the store belongs. It is characterized by issuing a discount coupon for purchase to a user on condition that a questionnaire for obtaining information is answered.

According to a seventh aspect of the present invention, in the sales promotion system according to the present invention, a user who has purchased a product related to the store clears a plurality of games presented by a portable terminal having a communication function and presents the plurality of games during the games. , You must see the advertiser ’s advertised company and complete a survey to get marketing information for the company to which the store belongs.
A discount coupon for purchase is issued to a user.

More specifically, the sales promotion system of the present invention comprises a portable telephone (1 in FIG. 1) and a WWW server.
(2 in FIG. 1) and the family headquarters terminal (3 in FIG. 1) are connected by the Internet (4 in FIG. 1), and the family headquarters terminal and the family restaurant terminal (31-3n in FIG. 1) are connected to the company network. (5 in FIG. 1) is a sales promotion system connected by a mobile phone operated by a user
It is used for registering a member to a WW server, inputting a password and a questionnaire response, playing a game, displaying an Internet advertisement / discount coupon screen, and the like. Register as a member, assign an ID and password, authenticate the password, and access or input from a mobile phone to enter a password, a game screen, an Internet advertisement screen, a questionnaire answer selection screen, a questionnaire screen, The discount coupon screen is transmitted, the family head office terminal receives a sales report from the family restaurant terminal, member information and questionnaire information from the WWW server, and the family restaurant terminal transmits the sales report to the family head office terminal.

The WWW server described above has a function of generating a game start password and a coupon acquisition password, and carries a game start password input screen when a coupon acquisition game screen is accessed from a user's portable terminal. A function to transmit to the terminal, a function to transmit the game screen to the mobile terminal after authenticating the game start PIN from the mobile terminal, and a function to carry the advertisement of the general company every time the game is cleared If the game is cleared a predetermined number of times and the user answers a questionnaire to obtain marketing information,
The function to send the questionnaire screen to the mobile terminal, the function to send the coupon acquisition PIN input screen to the mobile terminal when receiving the questionnaire, and the authentication when the coupon acquisition PIN is transmitted from the mobile terminal A function of transmitting a discount coupon screen to a mobile terminal.

In a family restaurant or the like, since the customers tend to concentrate during the meal time and have a chance to wait, there may be a waiting time before eating and drinking. Or watching newspapers and weekly magazines. The present invention makes this waiting time a useful time for both the customer side and the company side. In other words, the customer can use the waiting time to play a certain game using a mobile terminal such as a mobile phone, and if the user clears the game, he can get a discount coupon on the condition that he answers the questionnaire. Will be available for eating and drinking. Customers will be willing to answer some small questionnaires if they want to get an instant discount coupon. On the other hand, restaurant companies
In this way, the active market information is obtained and effectively used for restaurant promotion. In addition, an advertisement of another general company is displayed on the portable terminal during a plurality of games, and the advertisement fee is collected. ISP (Internet Service)
Providers) receive system usage fees according to the sales at the restaurant company.

[0018]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS The sales promotion system according to the first aspect of the present invention provides a questionnaire for a user who has purchased a product related to a store to obtain marketing information of a company to which the store belongs through a portable terminal having a communication function. The answer is to issue a discount coupon for the purchase to the user.

The sales promotion system according to the second aspect of the present invention provides a questionnaire for a user who has purchased a product related to the store to play a game with a portable terminal having a communication function and obtain marketing information of a company to which the store belongs. , And a discount coupon for the purchase is issued to the user.

The sales promotion system according to the third aspect of the present invention is characterized in that a user who has purchased a product related to the store sees an advertisement of a general company using a portable terminal having a communication function,
In addition, a discount coupon for purchase is issued to the user on the condition that a questionnaire for obtaining marketing information of the company to which the store belongs belongs.

According to a fourth aspect of the present invention, there is provided a sales promotion system in which a user who has purchased a product related to the store plays a plurality of games on a portable terminal having a communication function,
In addition, a discount coupon for purchase is issued to the user on condition that an advertisement of a general company is viewed during the game and a questionnaire for obtaining marketing information of the company to which the store belongs is required.

[0022]

Next, an embodiment of the present invention will be specifically described with reference to the drawings.

FIG. 1 shows a system configuration according to an embodiment of the present invention, in which a mobile phone 1 carried by a user and WW of a system provider providing the restaurant promotion system are shown.
W server 2 and family restaurant headquarters terminal 3 operated by the headquarters of family restaurant (hereinafter referred to as "family restaurant")
Are connectable via the Internet 4.
The family headquarters terminal 3 is operated by the company store via the company network 5 of the company.
Family restaurant terminals 31 to 3n (represented by 30)
Is connected. The WWW server 2 is, for example, an ISP
A member database 6 for storing member information of registered customers is connected.

FIG. 2 shows the system shown in FIG.
The flow of main information exchanged between the mobile phone 1 and the WWW server 2, the WWW server 2 and the family head office terminal 3, and between the family head office terminal 3 and the family restaurant terminal 30 is shown. Information is exchanged between the family restaurant terminal 30 and the mobile phone 1 under the intervention of the family restaurant clerk and the user.

The mobile phone 1 is operated by the user to
It is connected to the WW server 2 and is used for member registration, input of a personal identification number and a questionnaire response, game play, display of an Internet advertisement / discount coupon screen, and the like.

The WWW server 2 has a family headquarters terminal 3
To the personal identification number and member information / questionnaire information. The password includes a game start password and a coupon issuing password, which are updated daily. When the user information is received from the mobile phone 1, the user is registered as a member, an ID and a password are given, and the password is authenticated. In addition, according to access and input from the mobile phone 1,
A personal identification number input screen, a game screen, an Internet advertisement screen, a questionnaire answer selection screen, a questionnaire screen, and a discount coupon screen are transmitted.

The family headquarters terminal 3 is a WWW server 2
Is transmitted to the family store terminal 30, and the sales report and WW are sent from the family store terminal 30.
The member information and the questionnaire information are received from the W server 2. The family restaurant terminal 30 receives the personal identification number from the family restaurant head office terminal 3 and transmits a sales report to the family restaurant head office terminal 3. The personal identification number may be transmitted from the family headquarters terminal 3 to the family restaurant terminal 30 by telephone or verbally.

Next, an outline of processing of the restaurant promotion system will be described with reference to FIG. In order for the user to enjoy this service, the user first registers as a member in the WWW server 2 (step S1 in FIG. 3). This is to prevent mischief and the like. When the user who has become a member uses the family restaurant, the user goes to the family restaurant, receives a game start password from a store clerk, and transmits the game start password to the WWW server 2.
If the WWW server 2 can authenticate the game start password, the member can select a game from the menu using the mobile phone 1 (step S2 in FIG. 3) and can play the selected game (step S3 in FIG. 3).

The condition is that the game is played a plurality of times.
Internet advertising between mobile games 1 between games
Will be displayed. When a certain number of games can be cleared and the answer to the questionnaire is answered, the member answers the questionnaire on the mobile phone 1 (step S4 in FIG. 3). Finally, the clerk gets a coupon issuing PIN,
The data is transmitted to the W server 2 (step S5 in FIG. 3). WWW
If the server 2 can authenticate the coupon issuing PIN,
Since the WWW server 2 displays a prize or gift certificate exchange screen on the mobile phone 1 (step S6 in FIG. 3), the member can receive the prize or gift certificate by presenting it to the clerk.

FIG. 4 is a flowchart showing details of the above-described processing. The WWW server 2 updates the personal identification number assigned to the member every day and transmits it to the family headquarters terminal 3 via the Internet 4 ((1) in FIG. 4). The family restaurant headquarters transmits the password to each family restaurant terminal 30 via the intra-company network 5 [(2) in FIG. 4]. In order for the user to receive this service, it is necessary to register as a member.
In the first time, the Internet information of the mobile phone 1 is searched by i-mode, ez-web, j-sky, etc., and user information such as name, address, telephone number, etc. is transmitted to the coupon acquisition site [(3) in FIG. 4]. . The WWW server 2 performs member registration by storing the user information in the member database 6 ((4) in FIG. 4), and transmits an ID and a password to the member [(4) in FIG. 4].

FIG. 5 shows a specific example of screen transition at the time of member registration. In this example, a flow in which a user named Ichiro Yamada inputs his / her name, address, postal code, and the like, and an ID and a password are given is displayed.

Member Ichiro Yamada (hereinafter abbreviated as Yamada) can receive this service while waiting for a dish to come when using a family restaurant. FIG. 6 is a screen image showing the flow of receiving the service. First, Mr. Yamada inputs his ID and password to the mobile phone 1 and accesses the coupon acquisition game screen [(6) in FIG. 4].
Then, a password input screen (screen G1 in FIG. 6) is sent from the WWW server 2 to the mobile phone 1 [(7) in FIG. 4]. Mr. Yamada asks the store clerk for today's game start password [(8) in FIG. 4] and inputs the game start password [(9) in FIG. 4]. The game start code is used as proof that Mr. Yamada has definitely gone to the family restaurant. The WWW server 2 authenticates the personal identification number [(10) in FIG. 4], and displays a game screen (screen G2 in FIG. 6) on the mobile phone 1 if there is no problem in the authentication [(11) in FIG. 4]. .

Mr. Yamada can play a game on this game screen [(12) in FIG. 4]. The content of the game may be, for example, a simple scratch game as shown in a screen G2 in FIG. 6, or may be a content that is linked to the Internet advertisement to be displayed next and cannot be solved without watching the advertisement. When Mr. Yamada clears the first stage game [(13) in FIG. 4], the WWW server 2 displays an Internet advertisement screen (screen G3 in FIG. 6) on the mobile phone 1 [(14) in FIG. 4]. Internet advertising belongs to general companies, and the advertising revenue belongs to the family restaurant that attracted customers. When Mr. Yamada clicks a confirmation button (not shown) on the Internet advertisement screen, a game screen of the second stage (screen G4 in FIG. 6) is sent [(1 in FIG. 4).
1)]. Although FIG. 6 shows only the game of the second stage, it is planned that more games are actually repeated. Between the games, the Internet advertisement screen is transmitted from the WWW server 2 to the mobile phone 1 and displayed repeatedly a specified number of times [(11) to (14) in FIG. 4].

If Mr. Yamada cannot complete the game during this time, the service is terminated and the screen of the mobile phone 1 returns to the screen of the coupon acquisition site. When Mr. Yamada has completed the specified number of games, the WWW server 2 sends the mobile phone 1 a questionnaire answer selection screen for selecting whether Mr. Yamada answers the questionnaire (screen G5 in FIG. 6). Is displayed [(15) in FIG. 4]. When Mr. Yamada selects "Do not answer the questionnaire", the mobile phone 1
Screen returns to the screen of the coupon acquisition site, and when "answer a questionnaire" is selected, the screen of the mobile phone 1 displays a questionnaire screen (screen G6 in FIG. 6) [(1 in FIG. 4).
6)].

Mr. Yamada answers the questionnaire on the questionnaire screen and sends it to the WWW server 2 [(1 in FIG. 4).
7)]. Then, the WWW server 2 displays a password input screen (screen G7 in FIG. 6) on the mobile phone 1 [(18) in FIG. 4]. Mr. Yamada retrieves the coupon issuing PIN from the cashier at the cashier at the cashier checkout [(19) in FIG. 4] and inputs it on the screen [(20) in FIG. 4]. The coupon issuing PIN is used as a proof that Mr. Yamada did eat and drink at the family restaurant. WWW server 2
Performs authentication of the personal identification number [(21) in FIG. 4]. If there is no problem in the authentication, the discount coupon screen (FIG. 6) is displayed on the mobile phone 1.
Screen G8) is displayed [(22) in FIG. 4]. Mr. Yamada presents the discount coupon screen to the cashier clerk [(2 in FIG. 4).
3)] By doing so, a discount service for the food and drink price at that time can be received.

Finally, the family restaurant terminal 30 reports the sales to the family head office terminal 3 via the company network 5 ((24) in FIG. 4). In addition, the family headquarters terminal 3 receives the member information and the questionnaire information obtained the coupon from the WWW server 2 via the Internet 4 [(25) in FIG. 4]. As a result, the family restaurant headquarters can check the degree of contribution of the discount coupon to the sales, obtain lively member information, and use it for future marketing. In addition, the family restaurant headquarters receives advertising fees from Internet advertisers. System providers that provide this system,
Receive system usage fees linked to sales from the family restaurant headquarters.

In the above-described embodiment, Mr. Yamada obtains a discount coupon by registering a member, visiting a family restaurant (giving a PIN for starting a game), playing a plurality of games, viewing advertisements, It is necessary to complete the questionnaire and pay for food and drink (grant a coupon PIN), but this is only a typical example,
The present invention should be interpreted more broadly.

That is, first, the member registration is for mischief prevention, and is not an essential condition. Visiting a family restaurant is similar if you consider home delivery. In the case of home delivery, the game start PIN is obtained from the store when ordering home delivery,
The coupon issuance password may be obtained from a delivery member when receiving food and drink. However, answering the questionnaire and paying for food and drink are mandatory. Games and Internet advertising are incidental.

Therefore, firstly, a discount coupon can be obtained by clearing the presented game and paying for food and drink.
Secondly, discount coupons can be obtained by paying for food and drinks while watching the Internet advertisement. Thirdly, a discount coupon can be obtained by clearing the presented game, watching the Internet advertisement, and paying for food and drink. Fourth, a discount coupon can be obtained by answering a questionnaire and paying for food and drink. Fifth, you can get a discount coupon by completing the game, answering a questionnaire, and paying for food and drink. Sixth, look at the Internet advertisement, answer the questionnaire,
You can get a discount coupon if you pay for food and drink. Seventh
Then, you can get a discount coupon by clearing the game, watching Internet advertisements, answering questionnaires, and paying for food and drinks.

Here, the game functions as a means for enjoying the members and controlling the discount coupon issuance rate. Also, multiple games help to insert Internet advertisements in between. In order to allow the member to view the Internet advertisement, the Internet advertisement may be continuously displayed on the mobile phone 1 for a certain period of time, and after that time, the screen may be changed by clicking a confirmation button. Alternatively, the content of the Internet advertisement may be linked to the game content so that the game cannot be cleared without watching the Internet advertisement.

FIG. 7 shows a CM game as one proposal example of this kind of game. In FIG. 7, screen G
11 presents a list menu of CM games. There is a difference in the number of points required to obtain a discount coupon from A game to F game. The higher the number of points in a game, the more content related to Internet advertising of companies that issue more Internet advertising. The difficulty of the game is also high.
The screen G12 notifies the coupon provision conditions, and the screen G13
The CM corresponding to the game selected in is played. C on screen G14
Display quiz related to M contents, and clear screen G
The number of points obtained at 15 is displayed.

Although the restaurant promotion system has been described as the most typical application example of the present invention, this sales promotion system has a slight waiting time until a paid service can be enjoyed as in a family restaurant. The same applies to service scenes where time may occur.

A program for causing a computer to execute the sales promotion method described above is stored in a semiconductor memory, a floppy (registered trademark) disk, or a CD-ROM.
Alternatively, the program may be recorded on a computer-readable recording medium such as a ROM, read by a computer, and executed. The program controls the computer and performs the same function as the above-described WWW server.

[0044]

A first effect of the present invention is to issue a discount coupon that can be used immediately, and to provide a sales promotion system in which the issuance of the discount coupon can be linked to sales promotion.

The second effect of the present invention is that during the service waiting time of the user, the user can enjoy the game,
It is an object of the present invention to provide a sales promotion system that can effectively utilize service waiting time by receiving advertisements of general companies, and can be linked to sales promotion.

[Brief description of the drawings]

FIG. 1 is a system configuration diagram of an embodiment of the present invention.

FIG. 2 is a diagram showing a main information flow in the system shown in FIG. 1;

FIG. 3 is a flowchart showing a processing outline of the present invention.

FIG. 4 is a flowchart showing details of processing in the system shown in FIG. 1;

FIG. 5 is a diagram showing an example of screen transition at the time of member registration

FIG. 6 is a view showing an example of screen transition during processing in the system shown in FIG. 1;

FIG. 7 is a screen transition diagram of a CM game in which Internet advertisements and game contents that can be employed in the present invention are linked.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Cellular phone 2 WWW server 3 Family headquarters terminal 4 Internet 5 Corporate network 6 Member database 30-3n Family restaurant terminal

Claims (18)

[Claims] 1. A discount coupon for the purchase is issued to the user, on condition that the user who has purchased the product related to the store clears a game or a quiz presented by a mobile terminal having a communication function. A sales promotion system characterized by the following. 2. A discount coupon for the purchase is issued to the user on condition that the user who has purchased the product related to the store sees an advertisement of a general company presented by a mobile terminal having a communication function. A sales promotion system characterized by the following. 3. A user who has purchased a product related to the store clears a plurality of games or quizzes presented by a mobile terminal having a communication function, and a general company presented during the game or quiz. A sales promotion system, wherein a discount coupon for the purchase is issued to the user on condition that an advertisement is viewed. 4. A discount coupon for the purchase is provided on condition that a user who has purchased a product related to the store answers a questionnaire for obtaining marketing information of a company to which the store belongs through a mobile terminal having a communication function. A sales promotion system issued to the user. 5. A user who has purchased a product related to the store answers a questionnaire for clearing a game or a quiz presented by a portable terminal having a communication function and obtaining marketing information of a company to which the store belongs. The sales promotion system according to claim 1, wherein a discount coupon for the purchase is issued to the user. 6. A user who has purchased a product related to the store sees an advertisement of a general company presented by a mobile terminal having a communication function and answers a questionnaire for obtaining marketing information of the company to which the store belongs. The sales promotion system according to claim 1, wherein a discount coupon for the purchase is issued to the user. 7. A user who has purchased a product related to the store clears a plurality of games or quizzes presented by a portable terminal having a communication function, and a general company presented during the game or quiz. A sales promotion system characterized by issuing a discount coupon for the purchase to the user on condition that an advertisement is viewed and a questionnaire for obtaining marketing information of the company to which the store belongs is required. 8. The sales promotion method according to claim 3, wherein the contents of the game or the quiz are linked to the contents of the advertisement. 9. The system according to claim 1, wherein the requirement that the user has registered as a member of the company is added to the requirement.
Sales promotion system according to any of the above. 10. The sales promotion system according to claim 1, wherein the portable terminal is connected to a WWW server that provides the service via the Internet. 11. The sales promotion according to claim 10, wherein in playing the game or the quiz, the WWW server is generated and a personal identification number assigned by a clerk of the store is input to the portable terminal. system. 12. The personal computer according to claim 10, wherein upon requesting issuance of the discount coupon, the WWW server is generated and a personal identification number assigned by a clerk of the store is input to the portable terminal. The sales promotion system described. 13. The sales promotion system according to claim 1, wherein the business is a restaurant business. 14. The sales promotion system according to claim 13, wherein the clerk at the store is a delivery person who delivers home meals to the user. 15. A sales promotion system in which a mobile phone, a WWW server, and a family restaurant headquarters terminal are connected to the Internet, and the family headquarters terminal and a family restaurant store terminal are connected via a corporate network. The WWW server is used to register a member to the WWW server, input a personal identification number and a questionnaire response, play a game and display an Internet advertisement / discount coupon screen, and the like. When a personal identification number and member information / questionnaire information are transmitted and user information is received from the mobile phone, the user is registered as a member, an ID and a password are assigned, a password is authenticated, and access from the mobile phone is performed. Depending on the input,
A personal identification number input screen, a game screen, an Internet advertisement screen, a questionnaire answer selection screen, a questionnaire screen, and a discount coupon screen are transmitted. The family headquarters terminal sends a sales report from the family store terminal, and member information and questionnaire information from the WWW server. And the family restaurant store terminal transmits a sales report to the family restaurant head office terminal. 16. The WWW server according to claim 15, wherein a function for generating a game start password and a coupon acquisition password is provided, and the game start is performed when a coupon acquisition game screen is accessed from a portable terminal of the user. A function of transmitting a personal identification number input screen to the mobile terminal; a function of performing authentication when a game start personal identification number is transmitted from the mobile terminal and transmitting a game screen to the mobile terminal; and clearing the game A function of transmitting an advertisement of a general company to the mobile terminal every time the game is performed; and the game is cleared a predetermined number of times, and the company answers the questionnaire for obtaining marketing information. A function of transmitting a questionnaire screen, and transmitting a coupon acquisition password input screen to the mobile terminal upon receiving the questionnaire. And a function of transmitting a discount coupon screen to the mobile terminal by performing authentication when a coupon acquisition password is transmitted from the mobile terminal.
server. 17. A procedure for generating a game start PIN and a coupon acquisition PIN, and a step of transmitting a game start PIN input screen to the portable terminal when a coupon acquisition game screen is accessed from a user's portable terminal. When a game start password is transmitted from the mobile terminal, a procedure for authenticating the password and transmitting a game screen to the mobile terminal, and each time the game is cleared, an advertisement of a general company is displayed on the mobile terminal. Transmitting the questionnaire screen to the mobile terminal when the game is cleared a predetermined number of times and the user answers a questionnaire for obtaining marketing information; and receiving the questionnaire. Then, a step of transmitting a coupon acquisition password input screen to the mobile terminal, and obtaining a coupon from the mobile terminal Transmitting a discount coupon screen to the portable terminal when the personal identification number is transmitted. 18. A procedure for generating a game start personal identification number and a coupon acquisition personal identification number, and a step of transmitting a game start personal identification number input screen to the mobile terminal when a coupon acquisition game screen is accessed from a user's mobile terminal. When a game start password is transmitted from the mobile terminal, a procedure for authenticating the password and transmitting a game screen to the mobile terminal, and each time the game is cleared, an advertisement of a general company is displayed on the mobile terminal. Transmitting the questionnaire screen to the mobile terminal when the game is cleared a predetermined number of times and the user answers a questionnaire for obtaining marketing information; and receiving the questionnaire. Then, a step of transmitting a coupon acquisition password input screen to the mobile terminal, and obtaining a coupon from the mobile terminal Transmitting a discount coupon screen to the portable terminal upon receipt of a personal identification number; and transmitting a discount coupon screen to the portable terminal.