KR20130028464A - Method, system and computer-readable recording medium for providing and/or adjusting benefit depending on circumstances - Google Patents

Method, system and computer-readable recording medium for providing and/or adjusting benefit depending on circumstances Download PDF

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Publication number
KR20130028464A
KR20130028464A KR1020110092046A KR20110092046A KR20130028464A KR 20130028464 A KR20130028464 A KR 20130028464A KR 1020110092046 A KR1020110092046 A KR 1020110092046A KR 20110092046 A KR20110092046 A KR 20110092046A KR 20130028464 A KR20130028464 A KR 20130028464A
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South Korea
Prior art keywords
benefit
seller
benefits
information
customer
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KR1020110092046A
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Korean (ko)
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정재욱
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정재욱
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Priority to KR1020110092046A priority Critical patent/KR20130028464A/en
Publication of KR20130028464A publication Critical patent/KR20130028464A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0211—Determining the effectiveness of discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0213—Consumer transaction fees
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/04—Billing or invoicing

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  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a method, a system and a computer readable recording medium for providing / adjusting benefits according to the situation.
According to an aspect of the present invention, there is provided a method for providing a benefit, the method comprising: receiving information about a benefit of the seller from a seller terminal device, wherein the seller benefit information is identification information about a product or service to be sold; Including the value of the benefit, the period over which the benefit is provided, the maximum quantity of the benefit and the burden of the benefit brokerage fee-generating the benefit based on the seller benefit information, and providing the benefit to the customer. A method is provided that includes a step of imparting.

Description

METHOOD, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM FOR PROVIDING AND / OR ADJUSTING BENEFIT DEPENDING ON CIRCUMSTANCES}

The present invention relates to a method, a system and a computer readable recording medium for providing / adjusting benefits according to the situation.

For sellers selling goods or services to customers, it is very important to reduce the variation in sales over time. In particular, if the value of the seller's goods, services, or other goods decreases significantly over time or disappears (for example, if the seller runs a restaurant or theater), or if the seller's labor costs are high For example, when a seller runs a massage shop, it is essential that a certain level of purchase be made on a regular basis rather than to be made irregularly by issuing a coupon or the like.

In view of this, in the past, sellers usually issued coupons for purchasing services while enjoying high discount rates at times when other customers were not available. It is true that you have experienced the purchase. In addition, the use of the coupon as described above was insufficient because it was not recognized by the customer enough.

Accordingly, the inventor (s) have devised a novel method and system that allows the seller to provide / adjust the benefits for the customer according to the situation.

SUMMARY OF THE INVENTION The present invention has been made to solve all the problems of the prior art described above.

Another object of the present invention is to enable a seller to provide / adjust benefits for a customer according to a situation, thereby enabling the seller to increase sales while reducing time-varying sales.

Another object of the present invention is to enable a seller to flexibly determine who is responsible for a benefit intermediation fee, thereby enabling the seller to efficiently provide benefits.

In order to accomplish the above object, a representative structure of the present invention is as follows.

According to an aspect of the present invention, there is provided a method for providing a benefit, the method comprising: receiving information about a benefit of the seller from a seller terminal device, wherein the seller benefit information is identification information about a product or service to be sold; Including the value of the benefit, the period over which the benefit is provided, the maximum quantity of the benefit and the burden of the benefit brokerage fee-generating the benefit based on the seller benefit information, and providing the benefit to the customer. A method is provided that includes a step of imparting.

In addition, there is further provided a computer readable recording medium for recording another method for implementing the present invention, another system, and a computer program for executing the method.

According to the present invention, the seller can provide / adjust the benefits for the customer according to the situation, it is possible to increase the sales while reducing the time-varying of the sales.

According to the present invention, it is possible for the seller to flexibly determine the paying agent of the benefit provision brokerage fee, thereby providing the benefit efficiently.

1 is a diagram illustrating a schematic configuration of an entire system for providing / adjusting benefits according to a situation.
2 is a diagram illustrating an internal configuration of a benefit providing system 200 according to an embodiment of the present invention in detail.

DETAILED DESCRIPTION The following detailed description of the invention refers to the accompanying drawings that show, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain shapes, structures, and characteristics described herein may be implemented with changes from one embodiment to another without departing from the spirit and scope of the invention. In addition, it is to be understood that the location or arrangement of individual components within each embodiment may be changed without departing from the spirit and scope of the invention. Therefore, the following detailed description is not to be taken in a limiting sense, and the scope of the present invention should be construed as encompassing the scope of the appended claims and all equivalents thereof. In the drawings, like reference numbers designate the same or similar components throughout the several views.

Hereinafter, various preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention.

[Preferred Embodiment of the Present Invention]

The benefit referred to herein may mean a tangible or intangible incentive that the seller can provide to the customer. Such incentives may include the right of the customer to receive a discount at the time of purchase, points that the customer can use instead of money if appropriately credited, tangibles such as prizes, or other intangibles of predetermined value.

The benefits described herein may be provided to a customer subordinate to one particular seller, but may be provided to the customer in association with a group of multiple sellers or an unspecified number of sellers.

Configuration of the entire system

1 is a diagram illustrating a schematic configuration of an entire system for providing / adjusting benefits according to a situation.

As shown in FIG. 1, the entire system according to an embodiment of the present invention may include a communication network 100, a benefit providing system 200, a customer terminal device 300, and a seller terminal device 400. have.

First, the communication network 100 according to an embodiment of the present invention may be configured regardless of a communication mode such as wired communication or wireless communication, and includes a local area network (LAN) and a metropolitan area network (MAN). ), And various communication networks such as a wide area network (WAN). Preferably, the communication network 100 referred to herein may be the well-known Internet or World Wide Web (WWW). However, the communication network 100 may include, at least in part, a known wire / wireless data communication network, a known telephone network, or a known wire / wireless television communication network, without being limited thereto.

Next, the benefit providing system 200 according to an embodiment of the present invention, in conjunction with the customer terminal device 300 or the seller terminal device 400 on the communication network 100, according to the information registered by the seller (preferably Preferably, a coupon) may be generated and provided to a customer, and the seller may flexibly determine a payer of the benefit provision brokerage fee.

The configuration and function of the benefit providing system 200 according to the present invention will be described in detail through the following detailed description.

Next, the customer terminal device 300 according to an embodiment of the present invention is a digital device that includes a function to enable the customer to communicate after connecting to the information management system 200, mobile phone, PDA, PMP, As long as a portable digital device having a memory means such as a tablet PC or the like and having a microprocessor, the portable terminal can be adopted as the customer terminal device 300 according to the present invention. Of course, there may be a case where a digital device having low portability, such as a desktop computer, is adopted as the customer terminal device 300 according to the present invention.

According to an embodiment of the present disclosure, the customer terminal device 300 may receive information about a benefit of a seller unilaterally transmitted by the benefit providing system 200 in the form of an SMS message or an MMS message. According to another embodiment, the customer terminal device 300 is a dedicated program module (not shown) for allowing a customer to access the benefit providing system 200 to receive the seller's benefit information, and to select and purchase or obtain a specific benefit. May be included). Specifically, the dedicated program module may perform keyword search or category search with respect to various benefits of various sellers, or various benefits in conjunction with a known LBS (Location Based Service) module that may be included in the customer terminal device 300. It can perform the function of filtering only the benefits of the seller of the geographically adjacent stores. The dedicated program module may be downloaded from the benefit providing system 200 or another external device.

In addition, the customer terminal device 300 includes information on benefits provided by the customer (for example, information about coupons that the customer has recently purchased and holds or information about coupons provided and held for a specific seller). A browser program (not shown) may be included to allow users to view and use the. The browser program may also be downloaded from the benefit providing system 200 or another external device.

Finally, the seller terminal device 400 according to an embodiment of the present invention allows a seller who has subscribed to the service of the benefit providing system 200 according to the present invention to access the benefit providing system 200 and then communicate therewith. As a digital device including a function, any digital device having a computing power by mounting a microprocessor and having a memory means such as a desktop computer, a notebook computer, a workstation, a PDA, a web pad, a mobile phone, etc. It may be adopted as the terminal device 400.

The seller terminal device 400 is a dedicated program module that allows the seller to register the information on the benefits to the benefit providing system 200, and to flexibly determine the subject of the brokerage fee for providing the benefits. (Not shown). The dedicated program module may be downloaded from the benefit providing system 200 or another external device.

Organization of Benefits System

Hereinafter, the internal structure of the benefit providing system 200 according to the present invention and the function of each component will be described.

2 is a diagram illustrating an internal configuration of a benefit providing system 200 according to an embodiment of the present invention in detail.

As shown in FIG. 2, the benefit providing system 200 according to an exemplary embodiment of the present invention includes a benefit providing unit 210, a customer information managing unit 220, a seller information managing unit 230, a billing managing unit 240, It may be configured to include a database 250, the communication unit 260 and the control unit 270. According to an embodiment of the present invention, the benefit providing unit 210, customer information management unit 220, seller information management unit 230, billing management unit 240, database 250, communication unit 260 and the control unit 270 At least some of them may be program modules that communicate with the customer terminal device 300 or the seller terminal device 400. Such program modules may be included in the benefit provision system 200 in the form of operating systems, application modules or other program modules, and may be physically stored in a variety of known storage devices. In addition, such program modules may be stored in a remote storage device that can communicate with the benefit provision system 200. Such program modules, on the other hand, encompass but are not limited to routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types as described below in accordance with the present invention.

First, the benefit providing unit 210 according to an embodiment of the present invention may receive various information about a benefit that a seller wants to register from the seller terminal device 400. Such information may include identifying information about the goods or services that are the subject of the sale, the original price of the goods or services, the value of the benefits (e.g., discount rate, discount, etc., if the benefits are coupons). Value), the seller's identifying information, the location of the seller's store, the length of time the offer is offered, the maximum number of offers that can be provided, and the price of the offer (e.g., if the offer is traded, (If there is a brokerage fee, the price of the benefit may be zero), the total amount of the brokerage fee, and the share (or burden) of the brokerage fee. Then, the benefit provider 210 may generate a benefit corresponding to the benefit information by referring to the benefit information.

According to an embodiment, the benefit generated by the benefit provider 210 may be a time-linked coupon in which a discount rate or a discount amount may be changed based on the remaining amount of a period during which a target product or service may be substantially provided. Can be. For example, the benefit providing unit 210 may generate a coupon for the admission ticket of a program at a certain time period in a theater, and the discount time or discount amount is determined by the remaining time until the program starts (or ends). It can be adjusted to have a negative correlation.

According to one embodiment, the maximum quantity of benefits generated by the benefit provider 210 is set somewhat larger than the maximum quantity of goods or services that can be actually provided by the seller or the operator of the benefit provision system 200. Can be. Such a setting may be advantageous for enabling a customer to purchase or obtain a benefit more actively using the benefit.

Meanwhile, the benefit provider 210 may transmit the information about the generated benefit to the customer terminal device 300. Accordingly, the customer can purchase or obtain the benefit to the customer terminal device 300. In this case, as described above, the benefits may be selected and purchased or obtained by searching or filtering. If the purchased or obtained benefit is a coupon, the coupon image or coupon number may be stored in the customer terminal device 300 or less preferably printed on paper through the customer terminal device 300. At least a part of the coupon image or the coupon number may be encrypted and authenticated by a QR code, a watermark, or another authentication mark.

Next, the customer information management unit 220 according to an embodiment of the present invention may grant the benefit to the account of the customer when the customer purchases or obtains the benefit from his terminal device 300. In this case, the customer's account may be previously created by the customer's membership. On the other hand, when the customer information management unit 220 consumes the benefits held by the customer at the store, etc., the customer benefits management unit 220 may delete the consumed benefits from the account of the customer.

In addition, the customer information management unit 220 may manage the record that the customer purchased or obtained the benefit to derive the customer's benefit preference, so that the benefit provider 210 may be referred to in providing the benefit later. .

Next, the seller information management unit 230 according to an embodiment of the present invention manages the benefit information registered by the seller and information on the benefit providing results accordingly, the operator of the benefit providing system 200 to the seller using this Advice can be provided on registration of benefit information. For example, the operator of the benefit provision system 200 may provide guidance and advice regarding this in the case where multiple sellers of similar businesses want to provide a plurality of similar benefits in adjacent regions at the same time.

Next, the billing management unit 240 according to an embodiment of the present invention may perform a function to enable the operator of the benefit providing system 200 to perform billing according to its operation.

According to an embodiment of the present disclosure, the charging manager 240 may charge a benefit providing brokerage fee to one or both subjects of the customer and the seller, provided that the customer is provided with the benefit. For example, suppose a customer purchases a late lunch discount coupon (50% discount) at a seller's restaurant. In this case, if the total amount of the coupon providing brokerage fee registered by the seller is 2,000 won, and the burden ratio of the coupon providing brokerage fee registered by the seller (that is, the fee burden ratio between the customer and the seller) is 50:50, the billing management unit 240 While letting the customer purchase the coupon while paying 1,000 won (eg, paying 1,000 won through the mobile phone micropayment module), the customer may deduct 1,000 won from the reserve of the seller. For such processing, the billing management unit 240 may employ a known payment module or a known reserve management module. In this embodiment, although both the total amount and the burden ratio of the benefit brokerage fee can be determined by the seller, one of the two (particularly the total amount) is determined by the operator according to the operator's policy of the benefit provision system 200. It may be determined by.

According to the above embodiment, the seller can configure various benefit provision models by adjusting the burden ratio of the benefit provision brokerage fee according to the judgment of the seller. For example, a seller may lessen his or her burden of providing benefits by reducing or eliminating their burden percentage, or may promote sales growth by providing or reducing the burden of customers. In the former case, a seller with a high level of recognition (i.e., a seller of a famous brand) may be selected among customers, and in the latter case, a seller with a low awareness may be selected.

According to another embodiment, it may be assumed that an operator of the benefit providing system 200 purchases a batch of benefits from a seller and then resells them to a customer (in this case, the price of the benefit may be determined by the operator purchasing the benefits from the seller). Can be set slightly higher than the price). The billing management unit 240 may perform a process for purchasing and reselling the benefits as described above, for example, a process of increasing a reserve of a seller, and a process of confirming details of a customer's account transfer or credit settlement. For this processing, the billing management unit 240 may employ a known reserve management module or a known payment confirmation module.

Next, the database 250 according to an embodiment of the present invention may store information for providing benefits, customer information, or seller information. Although the database 250 is illustrated as being included in the benefit provision system 200 in FIG. 2, the database 250 is separate from the benefit provision system 200 as required by those skilled in the art to implement the present invention. It may be configured. On the other hand, the database 250 in the present invention is a concept that includes a computer-readable recording medium, and may be a broad database including not only a negotiated database but also a file system based on a file system. If the set can be retrieved to extract the data, it can be the database 250 in the present invention.

Next, the communication unit 260 according to an embodiment of the present invention from the benefit providing unit 210, customer information management unit 220, seller information management unit 230, billing management unit 240 and database 250 / It is possible to perform a function to enable the transmission and reception of data to the network.

Finally, the control unit 270 according to an embodiment of the present invention provides a benefit providing unit 210, customer information management unit 220, seller information management unit 230, billing management unit 240, database 250 and communication unit ( 260 may perform a function of controlling the flow of data between them. That is, the controller 270 according to the present invention controls the data flow from / to the outside of the benefit providing system 200 or the data flow between each component of the benefit providing system 200, thereby providing the benefit providing unit 210. The customer information manager 220, the seller information manager 230, the billing manager 240, the database 250, and the communicator 260 may be controlled to perform unique functions.

Embodiments according to the present invention described above can be implemented in the form of program instructions that can be executed by various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. The program instructions recorded on the computer-readable recording medium may be those specifically designed and configured for the present invention or may be those known and used by those skilled in the computer software arts. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROM and DVD, magneto-optical media such as floptical disks, medium, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code, such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be modified into one or more software modules for performing the processing according to the present invention, and vice versa.

Although the present invention has been described by specific matters such as specific components and limited embodiments and drawings, it is provided only to help a more general understanding of the present invention, and the present invention is not limited to the above embodiments. Those skilled in the art may make various modifications and changes from this description.

Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims .

100: Network
200: benefit delivery system
210: benefit provider
220: customer information management
230: Merchant Information Management Department
240: billing management
250: database
260: communication unit
270:
300: customer terminal device
400: seller terminal device

Claims (9)

As a way to provide benefits,
Receiving information about the benefits of the seller from the seller terminal device-The seller benefit information is identification information about the goods or services that are the target of the sale, the value of the benefits, the period during which the benefits are provided, the maximum of the benefits -Includes the proportion of the quantity and benefit brokerage fees
Generating a benefit based on the seller benefit information, and
Granting the benefit to the customer
≪ / RTI > The method of claim 1,
The benefit is a time-linked coupon in which the value is automatically adjusted based on the time period. The method of claim 1,
Wherein the maximum quantity is greater than the maximum quantity in which the goods or services can actually be provided. The method of claim 1,
The burden ratio of the benefit brokerage fee is determined with the total amount of the benefit brokerage fee fixed. A computer-readable recording medium for recording a computer program for executing the method according to any one of claims 1 to 4. As a system to provide benefits,
Receiving information on the benefits of the seller from a seller terminal device-the seller benefit information includes identification information about the goods or services that are subject to sale, the value of the benefits, the period during which the benefits are provided, and the maximum quantity of benefits And a burden ratio of the benefit provision brokerage fee, a benefit provision unit for generating a benefit based on the seller benefit information and granting the benefit to a customer; and
A billing management unit that performs billing processing according to the burden ratio of the benefit provision brokerage fee
/ RTI > The method according to claim 6,
And the benefit provider automatically adjusts the value based on the time period. The method according to claim 6,
Wherein the maximum quantity is greater than the maximum quantity in which the goods or services can be provided substantially. The method according to claim 6,
The burden ratio of the benefit brokerage fee is determined with the total amount of the benefit brokerage fee fixed.
KR1020110092046A 2011-09-09 2011-09-09 Method, system and computer-readable recording medium for providing and/or adjusting benefit depending on circumstances KR20130028464A (en)

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KR1020110092046A KR20130028464A (en) 2011-09-09 2011-09-09 Method, system and computer-readable recording medium for providing and/or adjusting benefit depending on circumstances

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KR1020110092046A KR20130028464A (en) 2011-09-09 2011-09-09 Method, system and computer-readable recording medium for providing and/or adjusting benefit depending on circumstances

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160109402A (en) * 2015-03-11 2016-09-21 주식회사 카카오 Operating method of server and user terminal for providing digital coupon service

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160109402A (en) * 2015-03-11 2016-09-21 주식회사 카카오 Operating method of server and user terminal for providing digital coupon service

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