KR20130023474A

KR20130023474A - Advertisement providing system and mehtod for providing on-line avertisement using business information

Info

Publication number: KR20130023474A
Application number: KR1020110086254A
Authority: KR
Inventors: 이융성
Original assignee: 엔에이치엔비즈니스플랫폼 주식회사
Priority date: 2011-08-29
Filing date: 2011-08-29
Publication date: 2013-03-08

Abstract

PURPOSE: An advertisement providing system for providing an online advertisement by utilizing business information and a method thereof are provided to limit keywords purchasable for an advertiser or keywords which are recommended to the advertiser. CONSTITUTION: An information providing unit(210) provides at least one type of information inputted from an advertiser and information included on the web site of the advertiser. A keyword extraction unit(220) extracts one or more keywords from the information. A storage unit(230) stores keywords including at least one of the extracted keywords among keywords which the advertiser wants to purchase in a database with the advertisement of the advertiser. [Reference numerals] (210) Information providing unit; (220) Keyword extraction unit; (230) Storage unit

Description

ADVERTISEMENT PROVIDING SYSTEM AND MEHTOD FOR PROVIDING ON-LINE AVERTISEMENT USING BUSINESS INFORMATION}

Embodiments of the present invention relate to an advertisement providing system and method for providing online advertisement using company information.

Keyword advertising refers to an advertisement technique in which an advertisement of a related company is displayed on a screen where a search result is displayed when a search term is entered in a search site. In this case, in the keyword advertisement, when the advertiser purchases a keyword desired by the advertiser and a search word corresponding to the keyword is input, the advertisement of the advertiser is exposed.

However, if an advertiser buys a keyword that is not relevant to his or her business because the advertiser buys the keyword that he / she wants, the user of the search site will receive an ad that is not relevant to the search term entered. By exposing an advertisement that is not related to the user's search word, there is a problem in that the cost effectiveness of the advertisement decreases.

For example, local advertising generally refers to advertisements that are only within a certain service area of a retail store or an industry. At this time, the local advertisement is provided for the advertiser's company in the Internet advertisement. For example, if a user enters the search term 'Nonhyeon-dong restaurant', the search results for 'restaurant' near 'Nonhyeon-dong, Gangnam-gu, Seoul' or 'restaurant' near 'Nonhyeon-dong, Namdong-gu, Incheon' will be returned to the user. Can be provided. In this case, the advertiser may purchase a keyword suitable for the company so that the company information may be exposed to the user for the keyword.

However, as described above, according to the prior art, since the advertisement or the business information of the advertiser is provided according to the keyword of the advertiser and the keyword of the search word input by the advertiser, according to which keyword the advertiser purchases There is a problem that local advertisements irrelevant to the user's intention can be provided to the user as a search result. For example, if an advertiser with the business name "Gangnam Po-cha" located in "Shinjeong-dong, Yangcheon-gu, Seoul" purchases the keyword "Gangnam Gourmet", if a user enters a search term containing the keyword "Gangnam Gourmet", Regardless, information on a company located in "Shinjeong-dong, Yangcheon-gu, Seoul" may be provided to the user.

In this specification, systems and methods are provided that can more effectively provide advertisements online.

Provided are an advertisement providing system and method for restricting keywords that an advertiser can purchase or using a company information, or restricting keywords that are recommended to an advertiser.

By providing advertisers to purchase highly relevant keywords through the company information, an advertisement providing system and method for providing a more accurate search result to a user are provided.

By providing an advertiser to buy highly relevant keywords through the company information, an advertisement providing system and method are provided to enhance an advertisement effect by allowing an advertiser's advertisement to be exposed to a keyword that better describes an advertiser's company.

Advertisement system and method for securing a high quality database by allowing advertisers to enter or register more accurate business information by restricting keywords that can be purchased by advertisers or keywords that are recommended to advertisers by using business information. This is provided.

An information providing unit providing at least one of information input from an advertiser to purchase a keyword and information included in an advertiser's site, a keyword extracting unit extracting at least one keyword using at least one information, and an advertiser There is provided an advertisement providing system including a storage unit storing a keyword including at least one keyword extracted from a keyword to be purchased in a database in association with an advertisement of an advertiser.

According to one side, only the keyword including the extracted at least one keyword may be sold or recommended to the advertiser.

According to another aspect, the information input from the advertiser may include address information of a business related to the advertiser, and may further include attribute information about at least one of a business type of the business, a product sold by the business, and a service provided by the business. have.

According to another aspect, the extracted at least one keyword may include at least one keyword of a local keyword determined according to the address information and an attribute keyword determined according to the attribute information.

According to another aspect, the extracted at least one keyword may include at least one keyword among keywords configured through a combination of a local keyword determined according to the address information and an attribute keyword determined according to the attribute information.

According to another aspect, the local keyword is a pre-stored administrative district name associated with (1) the name of the administrative district included in the address information, (2) the name of the upper administrative district of the administrative district, and (3) the name of the administrative district. (4) the name of a spot pre-set within the administrative area, (5) the name previously stored in association with the name of the spot, and (6) the name of the name requested by the advertiser to allow purchase through inspection. It may include at least one of.

According to another aspect, if the administrative area included in the address information is an administrative area of a predetermined unit and the permitted name is the name of an administrative area of a unit adjacent to the administrative area, the same administrative area as the administrative area included in the address information is defined. For all advertisers included in the address information, the name of the adjacent administrative district may be included in the local keyword.

According to another aspect, when a search word input from a user corresponds to a stored keyword, information about a stored advertisement in association with the stored keyword may be provided to the user.

The keyword delivery unit which extracts a keyword from the search term input from the user and delivers the keyword to the advertisement platform, the advertisement information receiving unit which receives information about the advertisement corresponding to the keyword from the advertisement platform, and the advertisement information which provides the user with the information about the received advertisement. If the keyword to be purchased by the advertiser includes at least one keyword extracted using at least one of information input from the advertiser and information included in the advertiser's site, the advertising platform for the advertisement Information is stored in a database in association with a keyword that an advertiser wants to purchase, and an advertisement providing system is provided in which information about an advertisement corresponding to a keyword delivered to an advertising platform is inquired in the database.

Providing at least one of information input from an advertiser who wants to purchase a keyword and information included in the advertiser's site, extracting at least one keyword using the at least one information, and a keyword that the advertiser wants to purchase Provided is an advertisement providing method comprising the step of storing a keyword including the extracted at least one keyword in a database in association with the advertisement of the advertiser.

Extracting a keyword from a search term input from a user and passing the keyword to an advertising platform, receiving information about an advertisement corresponding to the keyword from the advertising platform, and providing the user with information about the received advertisement, If the keyword to be purchased includes at least one keyword extracted using at least one of information input from the advertiser and information included in the advertiser's site, the information about the advertisement on the advertising platform is Provided is an advertisement providing method, which is stored in a database in association with a keyword and information about an advertisement corresponding to the keyword delivered to the advertisement platform is inquired in the database.

By using the business information, the advertiser may limit keywords that can be purchased or keywords that are recommended to the advertiser.

By allowing advertisers to purchase highly relevant keywords through business information, more accurate search results can be provided to users.

By allowing advertisers to purchase highly relevant keywords through business information, advertisers' ads can be exposed to keywords that better describe the advertiser's business, thereby enhancing the advertising effectiveness.

By restricting keywords that an advertiser can purchase or restricting keywords that are recommended to the advertiser by using the company information, the advertiser may input or register more accurate company information to secure a high quality database.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
2 is a block diagram illustrating an internal configuration of an advertisement providing system according to an exemplary embodiment of the present invention.
3 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.
4 is an example of a page for receiving information from an advertiser according to an embodiment of the present invention.
5 is a block diagram illustrating an internal configuration of an advertisement providing system according to another exemplary embodiment of the present invention.
6 is a flowchart illustrating an advertisement providing method according to another embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention. 1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. Herein, the advertiser 110 and the user 140 may substantially mean a terminal such as a PC (personal computer), a smart phone, etc. used by the advertiser 110 or the user 140. That is, an arrow shown in FIG. 1 may mean that data may be transmitted and received using a wired or wireless network between the terminal used by the advertiser 110, the advertisement platform 120, the publisher 130, and the terminal used by the user 140. have.

The advertisement platform 120 may perform bidding on an advertisement of the advertiser 110, matching an advertisement with a keyword, arranging an advertisement or an advertiser, providing an advertisement to the publisher 130, and charging according to the exposure of the advertisement. Regarding general technical matters of the advertising platform 120, the matters that can be understood with reference to the related arts related to the search advertisement and / or banner advertisement platform delivered through the Internet will be omitted.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site can correspond to an individual publisher. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired or wireless network, and may mean a single web page constituting a web site.

In addition, the "exposure" of an advertisement can be interpreted to include that promotional contents such as text, images, sound, video, hyperlink, etc., associated with the advertiser through a site (publisher) In addition, the "selection" of the exposed advertisements causes a situation where the advertiser is trying to achieve through the delivery of the promotional contents by causing the user (site visitor) to react to the promotional contents such as the text and the image provided by the mouse . &Lt; / RTI > At this time, the situation induced by the advertiser may include, for example, exposing the page associated with the advertiser to the user who selected the advertisement.

The publisher 130 may provide the user 140 with his or her site, provide the pages the site includes through the site, or provide the user 140 with a search result for the keyword via the entered keyword . At this time, the publisher 130 may receive the advertisement for exposing through the pages to the advertisement platform 120 and provide the advertisement to the user 140. The publisher 130 can also deliver the keyword entered by the user 140 to the advertisement platform 120 and receive the advertisement for the keyword from the advertisement platform 120 and provide it to the user 140 as a search result have.

The publisher 130 may provide a path (screen) where the user 140 is directly provided with the advertisement, and the advertisement may be provided through the website in a general online environment. Each of the plurality of individual advertisement platforms (first advertisement platform, second advertisement platform, ...) included in the advertisement platform 120 includes a plurality of individual publishers (the first publisher, The first publisher, the second publisher, ...). In addition, each of the plurality of individual publishers may provide the user 140 with at least one of a variety of services that can be provided through a wired or wireless network, such as integrated search, keyword search, blog service, etc., Can be provided.

The advertisement providing system according to an embodiment of the present invention may be a system associated with one individual advertisement platform among individual advertisement platforms included in the advertisement platform 120. That is, the advertisement providing system may be a system included or linked to a system that provides information about an advertisement to a corresponding individual publisher based on a keyword input through an individual publisher and a keyword purchased by an advertiser. In this case, the advertisement providing system may limit the keyword that can be purchased by the advertiser or the keyword that can be recommended to the advertiser using at least one of information input from the advertiser who wants to purchase the keyword and information included in the advertiser's site.

2 is a block diagram illustrating an internal configuration of an advertisement providing system according to an exemplary embodiment of the present invention. As illustrated in FIG. 2, the advertisement providing system 200 according to the present exemplary embodiment may include an information providing unit 210, a keyword extracting unit 220, and a storage unit 230.

The information provider 210 provides at least one of information input from an advertiser who wants to purchase a keyword and information included in an advertiser's site. That is, the advertisement providing system 200 may use information input from the advertiser or information included in the advertiser's site in order to extract information related to an advertisement of the advertiser, a company, or a product or service sold by the advertiser. To this end, the information providing unit 210 may collect and provide at least one information from information input from the advertiser and information included in the advertiser's site.

For example, the information input from the advertiser may include address information of a company related to the advertiser, and may further include attribute information about at least one of a business type of the company, a product sold by the company, and a service provided by the company.

The keyword extractor 220 extracts at least one keyword using at least one information. In other words, the keyword extractor 220 may extract at least one keyword using at least one of information input from the advertiser and information included in the advertiser's site. For example, if the address of a business input from an advertiser is "Nonhyeon-dong, Gangnam-gu, Seoul" and the business type is "Korean restaurant," a keyword such as "Nonhyeon-dong Korean restaurant" may be extracted through the keyword extraction unit 220. .

The storage unit 230 stores a keyword including at least one keyword extracted from the keyword to be purchased by the advertiser in a database in association with the advertisement of the advertiser. That is, in the above-described example, assuming that the keyword extracted by the keyword extracting unit 220 is the only “nonhyundong Korean food restaurant”, keywords that do not include “nonhyundong Korean food restaurant” among the keywords to be purchased by the advertiser are stored. Not stored via 230.

In this case, when the search word input from the user corresponds to the stored keyword, information about the stored advertisement may be provided in association with the stored keyword. For example, when a user who visits a publisher enters a search term, a keyword extracted from the search term may be delivered to the advertisement providing system 200, and the advertisement providing system 200 may include a keyword corresponding to the extracted keyword in a database. If there is a search for the existence of information, information about an advertisement corresponding to the corresponding keyword may be provided to the publisher. In this case, the publisher may provide the user with a search result including information about the provided advertisement.

That is, the advertisement providing system 200 restricts the keyword to be sold or recommended to the advertiser, including a keyword extracted using at least one of information input from the advertiser and information included in the advertiser's site. By allowing an advertisement to be displayed for a keyword that is more closely related to a product or service being sold, the user can be provided with a more accurate search result and can improve an advertisement effect of an advertiser. For example, even if an advertiser operating a "Korean restaurant" does not have "galbi" in the menu information input from the advertiser, the keyword "galbi" is restricted to advertisers to purchase, so that the user wants food "galbi" You can prevent ads for a "Korean restaurant" from appearing.

In addition, the at least one keyword extracted through the keyword extraction unit 220 may include at least one keyword among the local keyword determined according to the address information and the attribute keyword determined according to the attribute information. In other words, the keyword extractor 220 may extract the keyword to include at least one keyword of the local keyword and the attribute keyword. For example, the keyword extractor 220 may extract keywords in which the extracted at least one keyword includes the address "Seohyun" of "Korean food". In this case, the advertiser may purchase keywords including the keyword "seohyun". As another example, the keyword extractor 220 may extract keywords including “kimchi jjim” sold by the extracted at least one keyword in a “Korean restaurant”. In this case, the advertiser may also purchase keywords including the keyword “kimchi steamed”. As such, the keyword extractor 220 may limit keywords that can be purchased by an advertiser by extracting keywords including at least one of a local keyword and an attribute keyword.

In another embodiment of the keyword extractor 220, at least one keyword extracted through the keyword extractor 220 is configured through a combination of a local keyword determined according to address information and an attribute keyword determined based on attribute information. The keyword may include at least one keyword. In other words, the keyword extractor 220 may extract the keyword to include the keywords configured through the combination of the local keyword and the attribute keyword. For example, for "Korean restaurant" that sells "steamed ribs" in "Seohyeon-dong", keywords such as "Seohyeon restaurant", "Seohyeon ribs steamed", etc. may be extracted through the keyword extraction unit 220, and "Seohyeon restaurant". Keywords including and keywords including "Seohyeon braised ribs" may be limited as a keyword that can be purchased by the advertiser. In addition, for "Korean restaurant" that sells "steamed ribs" in "Seohyeon-dong" and issues "coupons", keywords such as "Seohyeon restaurant coupon" or "Seohyeon ribs steamed coupon" may be extracted through step 320. .

Keyword sales using a combination of local keywords and attribute keywords may be suitable for advertisement products that are advertised by region, such as local advertisements.

Here, the local keyword may basically include the name of an administrative district included in the address of the company. Here, the administrative district may mean an administrative unit that divides the territory of a country that makes up a political unit according to national administrative purposes. The Republic of Korea is currently divided into cities, metropolitan cities, provinces, cities, counties, wards, towns, villages, and towns. For example, when the address entered by the advertiser is "Hoesan-dong, Gangneung-si, Gangwon-do," "Hoesan", "Gangneung", and "Gangwon" may be included in the local keyword.

As another example, the local keyword may basically include a name based only on the unit of administrative district, “dong, town, and town”. In this case, when the address input by the advertiser is "Hoesan-dong, Gangneung-si, Gangwon-do," "Hoesan" may be included in the local keyword.

Also, the local keyword may include the name of the upper administrative district of the administrative district included in the address. For example, if the address entered by the advertiser is "Yeouido-dong, Yeongdeungpo-gu," the name corresponding to "city", which is not only "Yeongdeungpo" and "Yeouido," but also the upper administrative area of "gu", the administrative area of "Yeongdeungpo" "Seoul" may be included in local keywords.

In addition, the region keyword may include another name of a pre-stored administrative district name in association with the name of the administrative district included in the address. For example, if the address entered by the advertiser is "Sinlim-dong, Gwanak-gu, Seoul," the local keywords may include not only "Seoul" but other names for "Seoul" and "Seoul." In addition, "Gwanak", as well as other names for "Gwanak", "Gwanak-gu" may be included in the local keywords, as well as "Shinlim", other names for "Shinlim", "Simlim-dong", Sillim 1-dong, "Sirim-dong 1-dong" may be included in the local keyword.

In addition, the local keyword may include a name of a preset spot in the administrative area included in the address. For example, if the address entered by the advertiser is “Nonhyeon-dong, Gangnam-gu, Seoul,” the keyword may be included in a region keyword “Nonhyeon Station” or “Nonhyeon Dong Office” which is a spot name set in “Nonhyeon-dong”.

In addition, the local keyword may include a pre-stored name in association with the name of the spot. That is, the official name and the conventional name of the spot may be configured in a separate database in association with each other, and the names stored in association with each other may be included in the local keyword. For example, when the official name of the spot is "water", and the "water" and the conventional name "water" are stored in a database in association with each other, "water" may also be included in the local keyword.

In addition, the local keyword may include a name that is allowed to purchase through inspection among the names applied by the advertiser. That is, the advertiser may apply for a purchase for the name of the administrative district adjacent to the business or the alias of the name of the administrative district or the name of the spot, and at this time, the purchase of the name applied by the advertiser is permitted through inspection. If so, the name applied may be included in the local keyword.

For example, if the address of the company input by the advertiser is "Sunae-dong", and the advertiser applies for the purchase of the adjacent name "Seohyeon-dong", it may be determined whether to purchase the name "Seohyeon-dong" through inspection. In this case, when the purchase is allowed, "seohyeon-dong" may be included in the local keyword.

At this time, when the application of the advertiser who wants to purchase the name of the administrative area adjacent to the administrative area of the predetermined unit, such as the unit, is received, and the purchase of the name is permitted through inspection, the name allowed to purchase the It may be provided as a local keyword to all advertisers belonging to the same unit of administrative district. That is, in the above example, once the purchase of "Seohyeon-dong" is allowed once, "Sehyeon-dong" may be provided as a local keyword to all other advertisers whose address is "Sunae-dong" without a separate inspection. If the administrative area of the name for which a purchase is requested is not an administrative area of a predetermined unit, even if the purchase of the name is permitted through inspection, only the advertiser is allowed to purchase the name, and all other advertisers mentioned above The purchase may not be allowed automatically.

In addition, as described above, an alias for the name of the administrative area or the name of the spot may be applied for by the advertiser. In this case as well, inspection may determine whether to allow the purchase. For example, the spot name "Seoul University" is commonly used as an alias such as "entrance" or "entrance area". In this case, whether or not an alias such as "entrance" or "entrance zone" can be used as a local keyword can be determined through inspection. In this case, the alias of the name of the spot allowed to be purchased through inspection may be included in the database as the conventional name of the spot described above, and the alias of the name of the administrative region permitted to be purchased through inspection may be the name of the administrative region. May be included in other names of pre-stored administrative district names.

In this case, all local keywords may be limited to keywords without spaces.

In summary, where such local advertising restricts advertisers from purchasing keywords, local keywords may include (1) the name of the administrative area included in the address information, (2) the name of the higher administrative area of the administrative area, and (3) Any other name of a pre-stored administrative name in association with the name, (4) the name of a spot pre-set within the administrative area, (5) a pre-stored name in association with the name of the spot, (6) a name requested by the advertiser It may include at least one of the names allowed to purchase through the inspection.

In addition, the keyword extractor 220 may extract a keyword to include the name of the administrative area within a predetermined region range according to the type of business among the names of the administrative area determined according to the address information. That is, when a user wants to obtain information about a business included in a specific region, a desired region range may vary according to the business type of the business. For example, if the user searches for "Gastronomic" near "Nonhyeon Station" and "Pion" near "Seoraksan", the distance range between "Nonhyeon Station" and "Gourmet" you want Is likely to be much shorter than the range between "Seorak" and "Pension". Therefore, the keyword extractor 220 may set different regional ranges according to the business type, and allow local keywords to be determined for regions within a preset regional range for the corresponding business type. For example, the keyword extraction unit 220 may determine, as a local keyword, the name of an administrative area included within a radius of 2 km in the case of a business related to "delicious food", and a radius of 30 km in the case of a business related to "pansion". The name of an administrative district included within can be determined as a local keyword.

As described above, the attribute keyword may further include attribute information on at least one of a business type of a company, a product sold by the company, and a service provided by the company.

For example, in the hospital, keywords for information on medical treatment items or medical devices may be used as attribute keywords. In this case, even in the case of "general hospital" in "Seohyun", if there is no CT imaging device or the CT diagnosis item is not present in the advertiser's site or the information input from the advertiser, the advertiser of the "general hospital" is the keyword "Seohyun CT." "Can't buy.

As another example, the health club may use keywords for the information of the sports facility or exercise program as an attribute keyword, and the pension may use the keywords for the information of the accommodation or service program as the attribute keyword.

The type of business of the advertiser company may be determined according to the type of business that the advertiser selects and inputs when registering the company. That is, keywords corresponding to a business type selected and input by an advertiser may be searched using a table in which a business type and a keyword are matched with each other, and the searched keywords may be determined as a business keyword. For example, the business type "food / drink> restaurant / business trip / food> Chinese restaurant" and the keyword "delicious" may be matched with each other and stored in a table. In this case, when the advertiser selects and inputs the business type "Food / Beverage> Restaurant / Business Cuisine / Food> Chinese Restaurant" by category, at least the keyword "delicious" may be determined as a company keyword.

To this end, the advertisement providing system 200 may further include a keyword storage unit (not shown) that stores keywords extractable as attribute keywords according to a business type in a table in association with the business type. In this case, the keyword extraction unit 220 may extract an attribute keyword associated with the industry from the table.

At this time, the keyword extracted by the keyword extractor 220 may determine the number of keywords that can be extracted based on the number of searches (Query Count, QC) of each of the keywords. For example, among the keywords, keywords having a maximum number of preset searches per month in the previous year may be extracted. For example, only keywords having the highest monthly search count of 30 or more times in the previous year may be extracted through the keyword extracting unit 220.

3 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention. The advertisement providing method according to the present embodiment may be performed by the advertisement providing system 200 described with reference to FIG. 2. In FIG. 3, an advertisement providing method will be described by explaining a process in which each step is performed by the advertisement providing system 200.

In operation 310, the advertisement providing system 200 provides at least one of information input from an advertiser who wants to purchase a keyword and information included in an advertiser's site. That is, the advertisement providing system 200 may use information input from the advertiser or information included in the advertiser's site in order to extract information related to an advertisement of the advertiser, a company, or a product or service sold by the advertiser. To this end, the advertisement providing system 200 may collect and provide at least one of information input from the advertiser and information included in the advertiser's site.

In operation 320, the advertisement providing system 200 extracts at least one keyword using at least one information. In other words, the advertisement providing system 200 may extract at least one keyword using at least one of information input from the advertiser and information included in the advertiser's site. For example, if the address of the business input from the advertiser is "Nonhyeon-dong, Gangnam-gu, Seoul" and the business type is "Korean restaurant", a keyword such as "Nonhyeon-dong Korean restaurant" may be extracted through step 320.

In operation 330, the advertisement providing system 200 stores a keyword including at least one keyword extracted from the keyword to be purchased by the advertiser in a database in association with the advertisement of the advertiser. That is, in the above-described example, assuming that the keyword extracted through step 320 is "non-hyundong Korean restaurant", keywords that do not include "non-hyundong Korean restaurant" among the keywords that the advertiser wants to purchase are the advertisement providing system ( 200).

In addition, the at least one keyword extracted through the operation 320 may include at least one keyword of a local keyword determined according to the address information and an attribute keyword determined according to the attribute information. In other words, the advertisement providing system 200 may extract the keyword to include at least one keyword of the local keyword and the attribute keyword in operation 320. For example, the advertisement providing system 200 may extract keywords in which the extracted at least one keyword includes the address "Seohyun" of "Korean food". In this case, the advertiser may purchase keywords including the keyword "seohyun". As another example, the advertisement providing system 200 may extract keywords including “kimchi jjim” sold by the extracted at least one keyword in a “Korean restaurant”. In this case, the advertiser may also purchase keywords including the keyword “kimchi steamed”. As such, the advertisement providing system 200 may limit keywords that can be purchased by an advertiser by extracting keywords including at least one of a local keyword and an attribute keyword.

In another embodiment of step 320, the at least one keyword extracted through step 320 is one of the keywords configured through a combination of a local keyword determined according to the address information and an attribute keyword determined according to the attribute information. It may include at least one keyword. In other words, the advertisement providing system 200 may extract a keyword to include keywords configured through a combination of a local keyword and an attribute keyword. For example, for "Korean restaurant" that sells "steamed ribs" in "Seohyeon-dong", keywords such as "Seohyeon restaurant" and "Seohyeon ribs steamed" may be extracted through step 320, and include "Seohyeon restaurant". Keywords to include and keywords including "steamed Seohyeon ribs" may be limited as a keyword that can be purchased by the advertiser. In addition, for "Korean restaurant" that sells "steamed ribs" in "Seohyeon-dong" and issues "coupons", keywords such as "Seohyeon restaurant coupon" or "Seohyeon ribs steamed coupon" may be extracted through step 320. .

In this case, all local keywords may be limited to keywords without spaces.

In addition, the advertisement providing system 200 may extract a keyword to include a name of an administrative area within a preset region range according to a business type among names of administrative areas determined according to address information. That is, when a user wants to obtain information about a business included in a specific region, a desired region range may vary according to the business type of the business. For example, if the user searches for "Gastronomic" near "Nonhyeon Station" and "Pion" near "Seoraksan", the distance range between "Nonhyeon Station" and "Gourmet" you want Is likely to be much shorter than the range between "Seorak" and "Pension". Therefore, the keyword extractor 220 may set different regional ranges according to the business type, and allow local keywords to be determined for regions within a preset regional range for the corresponding business type. For example, the advertisement providing system 200 may determine, as a local keyword, the name of an administrative district included within a radius of 2 km for an industry related to “delicious food”, and a radius of 30 km for an industry related to “pansion”. The name of an administrative district included within can be determined as a local keyword.

To this end, the advertisement providing system 200 may further perform a step (not shown) of storing keywords, which are extractable as attribute keywords according to a business type, in a table in association with the business type. In this case, the advertisement providing system 200 may extract an attribute keyword associated with the industry from the table.

In this case, the number of keywords that may be extracted may be determined based on the number of searches (Query Count, QC) of each of the keywords extracted through operation 320. For example, among the keywords, keywords having a maximum number of preset searches per month in the previous year may be extracted. For example, only keywords having the highest monthly search count of 30 or more times in the previous year may be extracted through step 320.

4 is an example of a page for receiving information from an advertiser according to an embodiment of the present invention. The advertiser page 400 shown in FIG. 4 may refer to a page provided to an advertiser in order to receive information necessary for an advertisement progress from an advertiser who wants to perform a local advertisement. In this case, the first dotted line box 410 represents an interface for receiving the address information of the company from the advertiser, the second dotted box 420 represents an interface for receiving the advertisement category from the advertiser. In this case, the advertisement category may mean an industry of the advertiser's company.

In this case, information about the coupon or other detailed information may be further input from the advertiser through the advertiser page 400. Information about a company's industry or a product, such as a coupon or a service provided by the company, may also be input through the advertiser page 400.

Referring back to FIG. 1, the advertisement providing system according to another embodiment of the present invention may be a system associated with one individual publisher among a plurality of individual publishers included in the publisher 130. That is, the advertisement providing system may be a system that extracts a keyword from a search word input by a user and delivers the keyword to a corresponding advertisement platform, and receives information of a local advertisement corresponding to the keyword from the advertisement platform and provides the same to the user.

5 is a block diagram illustrating an internal configuration of an advertisement providing system according to another exemplary embodiment of the present invention. The advertisement providing system 500 according to the present exemplary embodiment may include a keyword delivery unit 510, an advertisement information receiving unit 520, and an advertisement information providing unit 530 as shown in FIG. 5.

The keyword delivery unit 510 extracts the keyword from the search word input from the user and delivers the keyword to the advertisement platform. Here, the advertising platform may correspond to one individual advertising platform among a plurality of individual advertising platforms included in the advertising platform 120 described with reference to FIG. 1.

The advertisement information receiving unit 520 receives information about an advertisement corresponding to a keyword from the advertisement platform. In the advertising platform, when the keyword that the advertiser wants to purchase includes at least one keyword extracted using at least one of information input from the advertiser and information included in the advertiser's site, the information about the advertisement is purchased by the advertiser. It can be stored in a database in association with a keyword you wish to have. That is, the advertisement platform may search the database using the delivered keywords, extract information about the corresponding advertisement, and transmit the information to the advertisement information system 500, and the advertisement information receiver 520 may transmit the information about the advertisement to the advertisement platform. Can be received from.

The method of restricting keywords that an advertiser can purchase by using at least one of information input from an advertiser and information included in an advertiser's site in the advertising platform has been described in detail with reference to FIGS. 2 to 4. Omit.

The advertisement information providing unit 530 provides the user with information about the received advertisement. In this case, the advertisement providing system 500 may provide the user with information about at least one of an advertisement page of the advertiser and a company information page assigned to the advertiser with respect to the search word input by the user as a search result. For example, the information about the advertisement may include URL information of at least one page described above. That is, the advertisement information providing unit 530 may provide a user with information about an advertisement by setting a link to a corresponding page on a search result page using the URL information and providing the search result page to the user.

In addition, the advertisement information provider 530 may additionally provide coupon information, homepage information, or location information of the corresponding company through a search result page. For example, a map showing the location of the business on the map may be provided through a search result page.

6 is a flowchart illustrating an advertisement providing method according to another embodiment of the present invention. The advertisement providing method according to the present embodiment may be performed by the advertisement providing system 500 described with reference to FIG. 5. In FIG. 6, an advertisement providing method will be described by explaining a process in which each step is performed by the advertisement providing system 500.

In operation 610, the advertisement providing system 500 extracts a keyword from a search word input from a user and delivers the keyword to the advertisement platform. Here, the advertising platform may correspond to one individual advertising platform among a plurality of individual advertising platforms included in the advertising platform 120 described with reference to FIG. 1.

In operation 620, the advertisement providing system 500 receives information about an advertisement corresponding to a keyword from the advertisement platform. In the advertising platform, when the keyword that the advertiser wants to purchase includes at least one keyword extracted using at least one of information input from the advertiser and information included in the advertiser's site, the information about the advertisement is purchased by the advertiser. It can be stored in a database in association with a keyword you wish to have. That is, the advertisement platform may search the database using the delivered keywords, extract information about the corresponding advertisement, and transmit the extracted information to the advertisement information system 500, and the advertisement providing system 500 may determine the advertisement for the advertisement in step 620. Information may be received from the advertising platform.

In operation 630, the advertisement providing system 500 provides the user with information about the received advertisement. In this case, the advertisement providing system 500 may provide the user with information about at least one of an advertisement page of the advertiser and a company information page assigned to the advertiser with respect to the search word input by the user as a search result. For example, the information about the advertisement may include URL information of at least one page described above. That is, the advertisement providing system 500 sets a link to the corresponding page on the search result page using the URL information in step 630 and provides the user with the information about the advertisement by providing the search result page to the user. can do.

In addition, the advertisement providing system 500 may additionally provide coupon information, homepage information, or location information of a corresponding company through a search result page. For example, a map showing the location of the business on the map may be provided through a search result page.

As such, according to embodiments of the present invention, the advertiser can limit the keywords that can be purchased by the advertiser or the keywords that are recommended to the advertiser by using the business information, and the keywords that can be purchased by the advertiser using the business information, Alternatively, by restricting keywords that are recommended to the advertiser, the advertiser can input or register more accurate company information to secure a high quality database.

In addition, listing information allows advertisers to buy more relevant keywords, providing more accurate search results to users, and allowing advertisers to show their ads on keywords that better describe their businesses. Can increase.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be those specially designed and constructed for the present invention or may be available to those skilled in the art of computer software.

As described above, the present invention has been described by way of limited embodiments and drawings, but the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

200: advertisement providing system
210: information provider
220: keyword extraction unit
230: storage unit

Claims

An information provider for providing at least one of information input from an advertiser who wants to purchase a keyword and information included in the advertiser's site;
A keyword extracting unit which extracts at least one keyword using the at least one information; And
A storage unit for storing the keyword including the extracted at least one keyword among the keywords to be purchased by the advertiser in a database in association with the advertisement of the advertiser
And an advertisement providing system.

The method of claim 1,
Only a keyword including the extracted at least one keyword can be sold or recommended to the advertiser.

The method of claim 1,
The information input from the advertiser includes address information of a company related to the advertiser, and further includes attribute information on at least one of a business type of the company, a product sold by the company, and a service provided by the company. Advertising providing system characterized in that.

The method of claim 3,
The extracted at least one keyword includes at least one of a local keyword determined according to the address information and an attribute keyword determined according to the attribute information.

The method of claim 3,
The extracted at least one keyword includes at least one keyword among keywords configured through a combination of a local keyword determined according to the address information and an attribute keyword determined according to the attribute information. .

The method according to claim 4 or 5,
The local keyword may include (1) the name of the administrative district included in the address information, (2) the name of the upper administrative district of the administrative district, and (3) the name of the administrative district previously stored in association with the name of the administrative district. Other names, (4) names of spots pre-set within the administrative area, (5) names previously stored in association with the names of the spots, and (6) names allowed by the advertiser for purchase through inspection Ad serving system comprising at least one of the named.

The method according to claim 6,
If the administrative area included in the address information is an administrative area of a predetermined unit and the permitted name is the name of an administrative area of the unit adjacent to the administrative area, the same administrative area as the administrative area included in the address information is addressed. For all advertisers included in the ad, the name of the adjacent administrative area is included in the local keyword advertising providing system.

The method of claim 1,
And when the search term input from the user corresponds to the stored keyword, information about the stored advertisement is provided in association with the stored keyword.

A keyword delivery unit which extracts a keyword from a search word input from a user and delivers the keyword to an advertisement platform;
An advertisement information receiver configured to receive information about an advertisement corresponding to the keyword from the advertisement platform; And
Ad information providing unit for providing the user with information about the received advertisement
Including,
Information about the advertisement in the advertisement platform when the keyword to be purchased by the advertiser includes at least one keyword extracted using at least one of information input from the advertiser and information included in the advertiser's site Is stored in the database in association with the keyword that the advertiser wishes to purchase,
Ad information system, characterized in that the information about the advertisement corresponding to the keyword delivered to the advertising platform is inquired in the database.

10. The method of claim 9,
Only a keyword including the extracted at least one keyword can be sold or recommended to the advertiser.

10. The method of claim 9,
The information input from the advertiser includes address information of a company related to the advertiser, and further includes attribute information on at least one of a business type of the company, a product sold by the company, and a service provided by the company. Advertising providing system characterized in that.

The method of claim 11,
The extracted at least one keyword includes at least one of a local keyword determined according to the address information and an attribute keyword determined according to the attribute information.

The method of claim 11,
The extracted at least one keyword includes at least one keyword among keywords configured through a combination of a local keyword determined according to the address information and an attribute keyword determined according to the attribute information. .

The method according to claim 12 or 13,
The local keyword may include (1) the name of the administrative district included in the address information, (2) the name of the upper administrative district of the administrative district, and (3) the name of the administrative district previously stored in association with the name of the administrative district. Other names, (4) names of spots pre-set within the administrative area, (5) names previously stored in association with the names of the spots, and (6) names allowed by the advertiser for purchase through inspection Ad serving system comprising at least one of the named.

Providing at least one of information input from an advertiser who wants to purchase a keyword and information included in the advertiser's site;
Extracting at least one keyword using the at least one information; And
Storing a keyword including the extracted at least one keyword among the keywords to be purchased by the advertiser in a database in association with the advertisement of the advertiser
Ad providing method comprising a.

16. The method of claim 15,
Only a keyword including the extracted at least one keyword can be sold or recommended to the advertiser.

16. The method of claim 15,
The information input from the advertiser includes address information of a company related to the advertiser, and further includes attribute information on at least one of a business type of the company, a product sold by the company, and a service provided by the company. Characterized by the advertisement providing method.

Extracting a keyword from a search word input from a user and delivering the keyword to an advertisement platform;
Receiving information about an advertisement corresponding to the keyword from the advertising platform; And
Providing the user with information about the received advertisement
Including,
Information about the advertisement in the advertisement platform when the keyword to be purchased by the advertiser includes at least one keyword extracted using at least one of information input from the advertiser and information included in the advertiser's site Is stored in the database in association with the keyword that the advertiser wishes to purchase,
The advertisement providing method, characterized in that the information about the advertisement corresponding to the keyword delivered to the advertising platform is inquired in the database.

19. The method of claim 18,
Only a keyword including the extracted at least one keyword can be sold or recommended to the advertiser.

19. The method of claim 18,
The information input from the advertiser includes address information of a company related to the advertiser, and further includes attribute information on at least one of a business type of the company, a product sold by the company, and a service provided by the company. Characterized by the advertisement providing method.

A computer-readable recording medium having recorded thereon a program for performing the method of any one of claims 15 to 20.