KR101730660B1 - Advertisement providing system and mehtod for providing on-line local avertisement using address and type of business - Google Patents

Abstract

An advertisement providing system and method for providing an online local advertisement using a company address and an industry type are disclosed. The advertisement providing system includes keywords provided through a combination of information providing services providing addresses of a company input from an advertiser who intends to purchase a keyword and local keywords determined according to an address, A purchasable keyword determiner for determining at least one of the available keywords as a purchasable keyword, a purchasable keyword determiner for providing the determined purchasable keyword to the advertiser, And a storage unit for storing the keyword in association with at least one page of the advertisement page of the advertiser and the business information page allocated to the advertiser.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement providing system and a method for providing online local advertisement using a company address and a business type.

Embodiments of the present invention relate to an advertisement providing system and method for providing an online local advertisement using a company address and an industry type.

Local advertising is collectively referred to as advertising in a retail area of a retail store or in a certain service area of a certain industry. At this time, these local advertisements are provided to the advertisers' companies in the Internet advertisement. For example, if a user inputs a search term 'nonhyun dong restaurant', a search result for 'restaurant' near "nonhyun dong, Gangnam-gu, Seoul" or a search result for "restaurant" near "nonhyun dong, Can be provided. At this time, the advertiser can buy the keyword suitable for the company, so that the business information of the keyword is exposed to the user.

However, as described above, in the Internet local advertisement according to the related art, since the advertisement or the business information of the advertiser is provided according to the keyword purchased by the advertiser and the keyword of the search word input by the user, There is a problem that a local advertisement irrelevant to a user's intention can be provided as a search result to a user. For example, if an advertiser of a company named "Gangnam Porcelain" located in "Sinjeong-dong, Yangcheon-gu, Seoul" purchases the keyword "Gangnam restaurant", if the user inputs the keyword "Gangnam restaurant" as a search word, Information about a company located in "Shinjeong-dong, Yangcheon-gu, Seoul" may be provided to the user.

In this specification, there is provided a system and method for effectively providing local advertisement on-line.

There is provided an advertisement providing system and method that can provide a local advertisement more suitable for a user's intention by limiting the keywords that the advertiser can buy using the address and industry type of the company inputted by the advertiser.

It is possible to provide a local advertisement which is more suitable for a user's intention by providing the keyword composed of the combination of the local keyword determined according to the address of the company and the industry keyword determined according to the business type of the company as the keyword An advertisement providing system and method are provided.

The present invention provides an advertisement providing system and method that can more effectively provide local advertisement by setting a purchaseable range of an area corresponding to a local keyword in accordance with a business type of a business.

At least one of the keywords constituted by a combination of the industry keyword input from the advertiser who wants to purchase the keyword and the industry keyword which is determined according to the information providing service, A purchasable keyword determining unit for determining a keyword as a purchasable keyword, a purchasable keyword providing unit for providing the determined purchasable keyword to an advertiser, and a keyword having at least one purchasable keyword selected by the advertiser, An advertisement page, and a business information page allocated to the advertiser, in association with at least one page.

According to one aspect, the advertisement providing system may further include a page information providing unit for providing information on at least one page stored in association with the keyword of interest, when the keyword inputted from the user corresponds to the keyword of interest of the advertiser.

According to another aspect, the local keywords may include: (1) the name of the administrative area included in the address, (2) the name of the upper administrative area of the administrative area, (3) the name of the administrative area, (4) a name of a spot preset in the administrative district, (5) a name previously stored in association with the name of the spot, (6) at least one of the names allowed by the advertiser One can be included.

According to another aspect, if the administrative area included in the address is the administrative area of the prescribed unit and the permitted name is the name of the administrative area of the unit adjacent to the administrative area, the same administrative area as the administrative area included in the address For all included advertisers, the name of the adjacent administrative area may be included in the local keyword.

According to another aspect, the local keyword may include the name of the administrative area within the predetermined area range according to the business type among the names of the administrative areas determined according to the address.

According to another aspect of the present invention, the advertisement providing system may further include a business keyword storing unit for storing the business keyword that can be sold according to the business type in a table in association with the business type, and the purchasable keyword determining unit may extract the business keyword associated with the business type from the table So that the industry keyword can be determined.

According to another aspect, the purchasable keyword determining unit may determine at least one keyword as a purchasable keyword based on a retrieval count (Query Count, QC) of each of the keywords configured through the combination.

According to another aspect, the purchasable keyword determining unit may determine at least one keyword having a maximum number of searches per month in the previous year as a purchasable keyword, the number of which is equal to or greater than a predetermined number of times.

A keyword delivery unit for extracting a keyword from a keyword input from a user and delivering the extracted keyword to an advertisement platform, an advertisement information receiving unit for receiving information of a local advertisement corresponding to the keyword from the advertisement platform, Wherein the information of the local advertisement includes information on at least one of an advertisement page of an advertiser who has purchased an interest keyword corresponding to the keyword and a business information page allocated to the advertiser, A purchasable keyword selected by the advertiser among the purchasable keywords constituted by a combination of a local keyword determined according to the address of the entered company and an industry keyword determined according to the business type of the company further input by the advertiser An advertisement providing system is provided .

Providing at least one keyword among the keywords constituted by a combination of business keywords determined according to a local keyword and an industry type determined according to an address, Providing the determined purchasable keyword to the advertiser, and providing the interested keyword, which is at least one purchaseable keyword selected by the advertiser, among the provided purchaseable keywords to the advertisement page of the advertiser and the business information page In association with at least one of the pages.

Extracting a keyword from a search word input by a user and delivering the extracted keyword to an advertisement platform, receiving information of a local advertisement corresponding to the keyword from an advertisement platform, and providing information of the received local advertisement to a user, The advertisement information includes information on at least one of an advertisement page of an advertiser who has purchased a keyword of interest corresponding to the keyword and a business information page to be assigned to the advertiser, And a purchasable keyword that is selected by the advertiser among a plurality of purchaseable keywords constituted by a combination of a local keyword determined according to an industry keyword and an industry keyword further determined by an advertiser, / RTI >

It is possible to provide a local advertisement more suitable for a user's intention by restricting the keywords that the advertiser can purchase using the address and industry of the company inputted by the advertiser.

It is possible to provide the local advertisement more suitable for the user's intention by determining the keyword composed of the combination of the regional keyword determined according to the address of the company and the business keyword determined according to the business type of the business as the keyword that the advertiser can purchase .

It is possible to more effectively provide the local advertisement by setting the purchasable range of the region corresponding to the local keyword according to the business type of the business.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention.
2 is a block diagram for explaining an internal configuration of an advertisement providing system in an embodiment of the present invention.
3 is a flowchart illustrating an advertisement providing method in an embodiment of the present invention.
FIG. 4 is an example of a page in which an address and an industry of a company are input from an advertiser according to an embodiment of the present invention.
FIG. 5 illustrates an example of a page including a purchasable keyword and a keyword of interest, which is a purchasable keyword selected from an advertiser, according to an exemplary embodiment of the present invention.
6 is a block diagram illustrating an internal configuration of an advertisement providing system in another embodiment of the present invention.
7 is a flowchart showing an advertisement providing method in another embodiment of the present invention.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a diagram schematically illustrating a relationship between an advertiser, an advertisement platform, a publisher, and a user in an embodiment of the present invention. 1 shows an advertiser 110, an advertising platform 120, a publisher 130, and a user 140. Herein, the advertiser 110 and the user 140 may substantially mean a terminal such as a PC (personal computer), a smart phone, etc. used by the advertiser 110 or the user 140. 1 may mean that data can be transmitted and received between a terminal used by the advertiser 110, an advertisement platform 120, a publisher 130, and a terminal used by the user 140 using a wired / wireless network have.

The advertisement platform 120 may perform bidding for the advertisement of the advertiser 110, matching between the advertisement and the keyword, sorting the advertisement or the advertiser, providing the advertisement to the publisher 130, and billing according to exposure of the advertisement. Regarding general technical matters of the advertisement platform 120, the description of the matters that can be understood with reference to the prior art related to the search advertisement and / or the banner advertisement platform transmitted via the Internet will be omitted.

The term "publisher" herein may be used interchangeably with the term "site ". However, the description using the term site does not exclude the possibility of implementing the present invention in an environment other than a general PC web site connection such as an application screen executed in a mobile terminal. Conversely, the term "site" may be used interchangeably with the term publishing site or the publisher referred to above. In other words, each site can correspond to an individual publisher. At this time, the term "site" may include any kind of web site that can be exposed to an advertisement and can be provided to a user through a wired or wireless network, and may mean a single web page constituting a web site.

In addition, the "exposure" of an advertisement can be interpreted to include that promotional contents such as text, images, sound, video, hyperlink, etc., associated with the advertiser through a site (publisher) In addition, the "selection" of the exposed advertisements causes a situation where the advertiser is trying to achieve through the delivery of the promotional contents by causing the user (site visitor) to react to the promotional contents such as the text and the image provided by the mouse . ≪ / RTI > At this time, the situation induced by the advertiser may include, for example, exposing the page associated with the advertiser to the user who selected the advertisement.

The publisher 130 may provide the user 140 with his or her site, provide the pages the site includes through the site, or provide the user 140 with a search result for the keyword via the entered keyword . At this time, the publisher 130 may receive the advertisement for exposing through the pages to the advertisement platform 120 and provide the advertisement to the user 140. The publisher 130 can also deliver the keyword entered by the user 140 to the advertisement platform 120 and receive the advertisement for the keyword from the advertisement platform 120 and provide it to the user 140 as a search result have.

The publisher 130 may provide a path (screen) where the user 140 is directly provided with the advertisement, and the advertisement may be provided through the website in a general online environment. Each of the plurality of individual advertisement platforms (first advertisement platform, second advertisement platform, ...) included in the advertisement platform 120 includes a plurality of individual publishers (the first publisher, The first publisher, the second publisher, ...). In addition, each of the plurality of individual publishers may provide the user 140 with at least one of a variety of services that can be provided through a wired or wireless network, such as integrated search, keyword search, blog service, etc., Can be provided.

The advertisement providing system according to an embodiment of the present invention may be a system associated with one of the individual advertisement platforms included in the advertisement platform 120. [ That is, the advertisement providing system may be a system for providing local advertisements to the individual publishers based on the keywords input through the individual publishers and the keywords purchased by the advertisers. At this time, the advertisement providing system may limit the keywords that the advertiser can purchase based on the address of the company inputted from the advertiser who intends to purchase the keyword and the business type of the company.

2 is a block diagram for explaining an internal configuration of an advertisement providing system in an embodiment of the present invention. 2, the advertisement providing system 200 includes an information providing unit 210, a purchasable keyword determining unit 220, a purchasable keyword providing unit 230, and a storage unit 240, . ≪ / RTI >

The information providing unit 210 provides the address of the company and the business type of the company entered from the advertiser who intends to purchase the keyword. For example, when an advertiser inputs business information to purchase a keyword for a local advertisement, the information providing unit 210 identifies the business address of the business and the business type information of the business together with the business name or business telephone number from the advertiser . At this time, the address of the company can be input in the form of text by the advertiser, and the business type of the business can be inputted by selecting from among various business category categories by the advertiser. Here, the business category may be configured to have a plurality of depths, such as an upper category and a lower category.

The purchasable keyword determining unit 220 determines at least one keyword among the keywords constituted by a combination of a local keyword determined according to an address and an industry keyword determined according to a business type as a purchasable keyword. That is, the purchasable keyword determination unit 220 can basically determine the purchasable keyword in a form in which the local keyword and the industry keyword are combined. For example, a "restaurant per minute" combining the local keyword " per minute "and the business keyword" restaurant " At this time, the local keyword may be determined according to the address of the company input by the advertiser, and the business keyword may be determined according to the business keyword selected and input by the advertiser.

Here, the local keyword may basically include the name of the administrative district included on the address of the business. Here, the administrative district may mean an administrative unit that divides the territory of a country, which is a unit of politics, according to the purpose of the national administration. The Republic of Korea is now divided into special cities, metropolitan cities, provinces, cities, counties, districts, towns, villages, For example, if the address entered by the advertiser is "Gangseong-dong Gangseong-dong Gangsan-dong", "Sansan", "Gangneung" and "Gangwon" may be included in the local keyword.

As another example, a regional keyword may include a name based on only a unit of the administrative district, "east, eup, and myeon". In this case, if the address entered by the advertiser is "Gangseong-dong, Gangneung-si, Gangneung-si," the "keyword" may be included in the local keyword.

The local keyword may also include the name of the upper administrative area of the administrative area included in the address. For example, if the address entered by the advertiser is "Yeouido-dong Yeouido-dong", it is a name corresponding to "city", which is the upper administrative section of the district, "Yeongdeungpo" "Seoul" can be included in the local keyword.

The local keyword may also include other names of previously stored administrative regions associated with the names of administrative regions included in the address. For example, if the address entered by the advertiser is "Shinlim-dong, Gwanak-gu, Seoul," other names for "Seoul" as well as "Seoul" and "Seoul" may be included in the local keyword. Also, not only "Gwanak" but also "Gwanak-gu", another name for "Gwanak", can be included in the local keyword. In addition to "Shinlim", other names for "Shinlim" And "Shinlim-dong 1-dong" can be included in the regional keyword.

In addition, the local keyword may include the name of a spot preset in the administrative area included in the address. For example, if the address entered by the advertiser is "Nonhyun-dong, Gangnam-gu, Seoul", it may be included in the keywords "Nonhyeon Station" or "Nonhyun-dong Office", which are the names of the spots set in "Nonhyun-dong".

In addition, the local keyword may include a name previously stored in association with the name of the spot. That is, the official name of the spot and the generic name of the spot may be associated with each other and may be constituted by a separate database, and all the names stored in association with each other may be included in the local keyword. For example, if the official name of the spot is " water history ", and the "water history" and the generic name "water" are associated with each other and stored in the database, the "water"

In addition, the local keyword may include a name that is permitted to be purchased through the inspection among the names requested by the advertiser. In other words, the advertiser may apply for the purchase of the name of the administrative district adjacent to the administrative area to which the company belongs, the name of the administrative district, or a nickname for the name of the spot. At this time, , The applied name may be included in the local keyword.

For example, if the address of the company entered by the advertiser is "Suedo-dong" and the advertiser requests the purchase of the adjacent consent name "Seishin-dong", the purchase permission of the name "Seishin-dong" can be determined through acceptance. At this time, if purchasing is permitted, "Seohyun-dong" may be included in the local keyword.

At this time, if the application of the advertiser who wants to purchase the name of the administrative district adjacent to the administrative zone of the predetermined unit like the unit is accepted and the purchase of the corresponding name is permitted through the inspection, And may be provided as a local keyword to all advertisers belonging to the administrative division of the same unit. That is, once the purchase of "Seo Hyun-dong" is permitted in the above-mentioned example, "Seo Hyun-dong" can be provided as a local keyword to all other advertisers whose business address is "Suune-dong" without additional approval. In the case where the administrative area of the name requested for purchase is not the administrative area of the predetermined unit, even if the purchase of the corresponding name is allowed through the inspection, only the corresponding advertiser is allowed to purchase the corresponding name. Purchase may not be automatically permitted.

In addition, as described above, the names of the administrative districts and aliases for the names of spots can also be purchased by the advertiser. Even in this case, acceptance of purchase can be determined through inspection. For example, the name of the spot "Seoul Admission Zone" is often used as an alias such as "Irreplaceable" or "Entered Zone". In this case, whether or not an alias such as "Laughing" or "Entering Area" can be used as a local keyword can be determined through inspection. At this time, an alias for a name of a spot to which purchasing is permitted through inspection may be included in the database as a generic name of the spot described above, and an alias for the name of the administrative area for which purchase is allowed through inspection is referred to as the name of the administrative area And may be included in other names of administrative district names associated and previously stored.

At this time, all the regional keywords can be limited to the keywords having no space.

The business keyword can be determined according to the business type of the business selected by the advertiser when registering the business. That is, the keywords corresponding to the business type selected and input by the advertiser can be searched using the table in which the business type and the keyword are matched with each other, and the searched keywords can be determined as the business keyword. For example, a business type " food / beverage " restaurant / business lunch / food> Chinese restaurant " and keyword "restaurant" In this case, if the advertiser selects and inputs the category "food / drink> restaurant / business lunch / food> Chinese restaurant" by category, at least keyword "restaurant" may be determined as the business keyword.

As described above, in order to determine the business keyword according to the business type, the advertisement providing system 200 may further include a business keyword storing unit (not shown) for storing the business type keyword that can be sold according to the business type, . In this case, the purchasable keyword determination unit 220 can extract the industry keyword associated with the business type from the table to determine the business type keyword.

In addition, the purchasable keyword determination unit 220 may determine at least one keyword as a purchasable keyword based on the number of queries (Query Count, QC) of each of the keywords configured through the combination of the local keyword and the business keyword. For example, the purchasable keyword determining unit 220 may determine at least one keyword having a maximum number of times of searching for a month in the previous year as a purchasable keyword among the keywords constituted through combination of a local keyword and a business keyword . For example, only keywords with a maximum number of searches of 30 or more per month in the previous year can be sold as available keywords.

In addition, the purchasable keyword determining unit 220 may determine the local keyword to include the name of the administrative area within the predetermined area range according to the business type among the names of the administrative areas determined according to the address. That is, when a user wants to obtain information on a company included in a specific area, the range of the desired area may vary depending on the business type of the business. For example, when a user searches for a "restaurant" near "Nonhyun station" and a user searches for a "pension" near "Mt. Sorak", a distance range Is likely to be much shorter than the distance between "Mt. Seoraks" and "pensions". Therefore, the purchasable keyword determination unit 220 may set different regional ranges according to the type of business, and determine the local keywords for the regions within the predetermined range of the business type. For example, in the case of a business type related to "restaurant", the purchasable keyword determining unit 220 can determine the name of the administrative region included within a radius of 2 km as a local keyword, and in the case of an industry related to "pension" The name of the administrative district included within 30 km may be determined as the local keyword.

In the above description, the method of determining the purchasable keyword by using the address of the company inputted by the advertiser and the business type of the company has been described. However, the method of determining the purchasable keyword by using the additional element such as the address and the business type inputted by the advertiser, The possible keywords can be determined. For example, the purchasable keyword determining unit 220 may limit the keyword including the business keyword "Korean-style house" to the advertiser who is not in the menu of " It is possible. In this manner, the purchasable keyword determining unit 220 can determine the purchasable keyword by further using various additional factors besides the address and industry.

The purchasable keyword providing unit 230 provides the determined purchasable keyword to the advertiser. For example, when an advertiser inputs an address and an industry type in an advertiser site in order to purchase a keyword, the purchasable keyword determination unit 220 can determine a purchasable keyword. At this time, the purchasable keyword providing unit 230 may provide the purchasable keyword determined by the advertiser by exposing the purchasable keyword determined through the advertiser site.

The storage unit 240 stores at least one available keyword selected by the advertiser among the supplied available keywords in association with at least one page of the advertisement page of the advertiser and the business information page allocated to the advertiser.

In addition, the advertisement providing system 220 may include a page information providing unit (not shown) for providing information on the at least one page stored in association with the keyword of interest, when the search word inputted from the user corresponds to the keyword of interest of the advertiser ).

In this way, the advertisement providing system 200 can limit the keywords that the advertiser can purchase based on the address of the company input by the advertiser and the business type of the company, and can also restrict the keywords selected by the advertiser from the limited purchaseable keywords to the advertiser You can sell. At this time, if the user who accesses the site of the publisher inputs the search word, the publisher can extract the keyword from the search word and transmit the keyword to the advertisement providing system 200 through the advertisement platform. In this case, the advertisement providing system 200 may search for the keyword of interest corresponding to the delivered keyword and the at least one page stored in association with the retrieved interest keyword. In addition, the advertisement providing system 200 may provide information about the searched at least one page (for example, URL information of the page) to the publisher.

At this time, the publisher can provide a link to the page to the user as a search result by using the information about the provided at least one page.

3 is a flowchart illustrating an advertisement providing method in an embodiment of the present invention. The advertisement providing method according to the present embodiment can be performed by the advertisement providing system 200 described with reference to FIG. 3, a description will be given of a process of performing each step by the advertisement providing system 200, thereby explaining an advertisement providing method.

In step 310, the advertisement providing system 200 provides the address of the company and the business type of the company inputted from the advertiser who intends to purchase the keyword. For example, when the advertiser inputs the business information to purchase a keyword for the local advertisement, the advertisement providing system 200 confirms the business address of the business and the business information of the business entered together with the business name or business telephone number from the advertiser . At this time, the address of the company can be input in the form of text by the advertiser, and the business type of the business can be inputted by selecting from among various business category categories by the advertiser. Here, the business category may be configured to have a plurality of depths, such as an upper category and a lower category.

In step 320, the advertisement providing system 200 determines at least one keyword among the keywords constituted by a combination of the local keyword determined according to the address and the business keyword determined according to the business type, as the buyable keyword. That is, the advertisement providing system 200 can basically determine the purchasable keyword in the form of combining the local keyword and the business keyword. For example, a "restaurant per minute" combining the local keyword " per minute "and the business keyword" restaurant " At this time, the local keyword may be determined according to the address of the company input by the advertiser, and the business keyword may be determined according to the business keyword selected and input by the advertiser.

Here, the local keyword may basically include the name of the administrative district included on the address of the business. Here, the administrative district may mean an administrative unit that divides the territory of a country, which is a unit of politics, according to the purpose of the national administration. The Republic of Korea is now divided into special cities, metropolitan cities, provinces, cities, counties, districts, towns, villages, For example, if the address entered by the advertiser is "Gangseong-dong Gangseong-dong Gangsan-dong", "Sansan", "Gangneung" and "Gangwon" may be included in the local keyword.

As another example, a regional keyword may include a name based on only a unit of the administrative district, "east, eup, and myeon". In this case, if the address entered by the advertiser is "Gangseong-dong, Gangneung-si, Gangneung-si," the "keyword" may be included in the local keyword.

The local keyword may also include the name of the upper administrative area of the administrative area included in the address. For example, if the address entered by the advertiser is "Yeouido-dong Yeouido-dong", it is a name corresponding to "city", which is the upper administrative section of the district, "Yeongdeungpo" "Seoul" can be included in the local keyword.

The local keyword may also include other names of previously stored administrative regions associated with the names of administrative regions included in the address. For example, if the address entered by the advertiser is "Shinlim-dong, Gwanak-gu, Seoul," other names for "Seoul" as well as "Seoul" and "Seoul" may be included in the local keyword. Also, not only "Gwanak" but also "Gwanak-gu", another name for "Gwanak", can be included in the local keyword. In addition to "Shinlim", other names for "Shinlim" And "Shinlim-dong 1-dong" can be included in the regional keyword.

In addition, the local keyword may include the name of a spot preset in the administrative area included in the address. For example, if the address entered by the advertiser is "Nonhyun-dong, Gangnam-gu, Seoul", it may be included in the keywords "Nonhyeon Station" or "Nonhyun-dong Office", which are the names of the spots set in "Nonhyun-dong".

In addition, the local keyword may include a name previously stored in association with the name of the spot. That is, the official name of the spot and the generic name of the spot may be associated with each other and may be constituted by a separate database, and all the names stored in association with each other may be included in the local keyword. For example, if the official name of the spot is " water history ", and the "water history" and the generic name "water" are associated with each other and stored in the database, the "water"

In addition, the local keyword may include a name that is permitted to be purchased through the inspection among the names requested by the advertiser. In other words, the advertiser may apply for the purchase of the name of the administrative district adjacent to the administrative area to which the company belongs, the name of the administrative district, or a nickname for the name of the spot. At this time, , The applied name may be included in the local keyword.

For example, if the address of the company entered by the advertiser is "Suedo-dong" and the advertiser requests the purchase of the adjacent consent name "Seishin-dong", the purchase permission of the name "Seishin-dong" can be determined through acceptance. At this time, if purchasing is permitted, "Seohyun-dong" may be included in the local keyword.

At this time, if the application of the advertiser who wants to purchase the name of the administrative district adjacent to the administrative zone of the predetermined unit like the unit is accepted and the purchase of the corresponding name is permitted through the inspection, And may be provided as a local keyword to all advertisers belonging to the administrative division of the same unit. That is, once the purchase of "Seo Hyun-dong" is permitted in the above-mentioned example, "Seo Hyun-dong" can be provided as a local keyword to all other advertisers whose business address is "Suune-dong" without additional approval. In the case where the administrative area of the name requested for purchase is not the administrative area of the predetermined unit, even if the purchase of the corresponding name is allowed through the inspection, only the corresponding advertiser is allowed to purchase the corresponding name. Purchase may not be automatically permitted.

In addition, as described above, the names of the administrative districts and aliases for the names of spots can also be purchased by the advertiser. Even in this case, acceptance of purchase can be determined through inspection. For example, the name of the spot "Seoul Admission Zone" is often used as an alias such as "Irreplaceable" or "Entered Zone". In this case, whether or not an alias such as "Laughing" or "Entering Area" can be used as a local keyword can be determined through inspection. At this time, an alias for a name of a spot to which purchasing is permitted through inspection may be included in the database as a generic name of the spot described above, and an alias for the name of the administrative area for which purchase is allowed through inspection is referred to as the name of the administrative area And may be included in other names of administrative district names associated and previously stored.

At this time, all the regional keywords can be limited to the keywords having no space.

The business keyword can be determined according to the business type of the business selected by the advertiser when registering the business. That is, the keywords corresponding to the business type selected and input by the advertiser can be searched using the table in which the business type and the keyword are matched with each other, and the searched keywords can be determined as the business keyword. For example, a business type " food / beverage " restaurant / business lunch / food> Chinese restaurant " and keyword "restaurant" In this case, if the advertiser selects and inputs the category "food / drink> restaurant / business lunch / food> Chinese restaurant" by category, at least keyword "restaurant" may be determined as the business keyword.

As described above, in order to determine the business keyword according to the type of business, the advertisement providing system 200 includes a step (not shown) for storing the business keyword that can be sold according to the business type in a table in association with the business type Can be performed. In this case, the advertisement providing system 200 can extract the business keyword associated with the business type from the table to determine the business type keyword.

In addition, the advertisement providing system 200 can determine at least one keyword as a purchasable keyword based on a search count (Query Count, QC) of each of the keywords configured through the combination of the local keyword and the industry keyword. For example, the advertisement providing system 200 can determine at least one keyword having the maximum number of searches per month in the previous year as the purchasable keyword, among the keywords constituted through combination of the local keyword and the business keyword. For example, only keywords with a maximum number of searches of 30 or more per month in the previous year can be sold as available keywords.

In addition, the advertisement providing system 200 may determine the local keyword to include the name of the administrative area within the predetermined area range according to the business type among the names of the administrative areas determined according to the address. That is, when a user wants to obtain information on a company included in a specific area, the range of the desired area may vary depending on the business type of the business. For example, when a user searches for a "restaurant" near "Nonhyun station" and a user searches for a "pension" near "Mt. Sorak", a distance range Is likely to be much shorter than the distance between "Mt. Seoraks" and "pensions". Therefore, the advertisement providing system 200 may set different regional ranges according to the type of business, and determine local keywords for the regions within the predetermined range for the business type. For example, the advertisement providing system 200 can determine the name of the administrative region included within a radius of 2 km as a local keyword in the case of a business type related to "restaurant" The name of the administrative district that is included within the area can be determined as the local keyword.

In the above description, the method of determining the purchasable keyword by using the address of the company inputted by the advertiser and the business type of the company has been described. However, the method of determining the purchasable keyword by using the additional element such as the address and the business type inputted by the advertiser, The possible keywords can be determined. For example, the advertisement providing system 200 may restrict the keyword including the business keyword "Korean-style house" to the advertiser who is not on the menu using the menu information, . In this way, the advertisement providing system 200 can determine the purchasable keyword by further using various additional factors besides the address and industry.

In step 330, the advertisement providing system 200 provides the determined purchasable keyword to the advertiser. For example, if an advertiser inputs an address and a business type in an advertiser site in order to purchase a keyword, the purchaseable keyword may be determined through the step 320 described above. At this time, the advertisement providing system 200 can provide the determined purchasable keyword to the advertiser by exposing the determined purchasable keyword to the advertiser through the advertiser site.

In step 340, the advertisement providing system 200 associates the interest keyword, which is at least one purchaseable keyword selected by the advertiser among the provided available keywords, with at least one page of the advertisement page of the advertiser and the business information page allocated to the advertiser And stores it.

In addition, the advertisement providing system 220 may further include a step (not shown) of providing information on the at least one page stored in association with the keyword of interest, when the keyword input from the user corresponds to the advertiser's keyword of interest Can be performed.

As described above, in the advertisement providing method, the keywords that the advertiser can purchase can be limited based on the address of the company input by the advertiser and the business type of the company, and the keywords selected by the advertiser from the limited purchaseable keywords are sold to the advertiser . At this time, if the user who accesses the site of the publisher inputs the search word, the publisher can extract the keyword from the search word and transmit the keyword to the advertisement providing system 200 through the advertisement platform. In this case, the advertisement providing system 200 may search for the keyword of interest corresponding to the delivered keyword and the at least one page stored in association with the retrieved interest keyword. In addition, the advertisement providing system 200 may provide information about the searched at least one page (for example, URL information of the page) to the publisher.

At this time, the publisher can provide a link to the page to the user as a search result by using the information about the provided at least one page.

FIG. 4 is an example of a page in which an address and an industry of a company are input from an advertiser according to an embodiment of the present invention. The advertiser page 400 shown in FIG. 4 may refer to a page provided to an advertiser in order to receive information necessary for advertisement progress from an advertiser who wants to advertise the local area. In this case, the first dotted line box 410 represents an interface for receiving an address of a company from an advertiser, and the second dotted line box 420 represents an interface for receiving an advertisement category from an advertiser. At this time, the advertisement category may mean the business type of the advertiser's business.

FIG. 5 illustrates an example of a page including a purchasable keyword and a keyword of interest, which is a purchasable keyword selected from an advertiser, according to an exemplary embodiment of the present invention. 5, the advertiser page 500 indicates a purchasable keyword determined according to an address and an industry of a company inputted by the advertiser. At this time, among the purchasable keywords, the purchasable keywords selected by the advertiser can be determined as an interested keyword of the advertiser, and the keywords of interest of the advertiser are stored in association with at least one of the advertisement page of the advertiser and the business information page allocated to the advertiser . Here, the business information page allocated to the advertiser may refer to a page for providing various information inputted from the advertiser to the user. For example, the business information page may include a business building photograph, an address, a telephone number, a classification, an introduction, a homepage link, location information, and the like.

In addition, although the advertiser page 500 shows only the purchasable keyword and the keyword of interest, the advertiser page 500 may further include information about the keyword as needed. For example, advertisers can expose information that can help advertisers decide which keywords to buy from among their available keywords, such as monthly keyword views, daily minimum bids, or 30-day minimum bids.

Referring again to FIG. 1, an advertisement providing system according to another embodiment of the present invention may be a system associated with an individual publisher of one of a plurality of individual publishers that the publisher 130 includes. That is, the advertisement providing system may be a system for extracting keywords from a search word entered by a user, delivering the keywords to corresponding individual advertisement platforms, receiving information of the local advertisement corresponding to the keyword from the corresponding advertisement platform, and providing the received information to the user.

6 is a block diagram illustrating an internal configuration of an advertisement providing system in another embodiment of the present invention. The advertisement providing system according to the present embodiment may include a keyword transmitting unit 610, an advertisement information receiving unit 620, and an advertisement information providing unit 630 as shown in FIG.

The keyword transfer unit 610 extracts a keyword from a keyword input from a user and transmits the extracted keyword to an advertisement platform. Here, the advertisement platform may correspond to one of the plurality of individual advertisement platforms included in the advertisement platform 120 described with reference to FIG.

The advertisement information receiving unit 620 receives the information of the local advertisement corresponding to the keyword from the advertisement platform. Herein, the information of the local advertisement may include information on at least one of the advertisement page of the advertiser who purchased the interest keyword corresponding to the keyword and the business information page allocated to the advertiser. The keyword of interest may be selected by the advertiser among the purchaseable keywords constituted by the combination of the local keyword determined by the address of the company inputted by the advertiser and the business keyword which is further input by the advertiser, ≪ / RTI >

At this time, the purchasable keyword may be determined by the advertisement platform and provided to the advertiser. The at least one page stored in association with the purchasable keyword, the interest keyword, and the interest keyword has already been described in detail with reference to FIG. 2 through FIG. 5, and therefore, repetitive description will be omitted.

The advertisement information providing unit 630 provides information of the received local advertisement to the user. That is, the advertisement providing system 600 may provide information on at least one of the advertisement page of the advertiser and the business information page allocated to the advertiser to the user as a search result with respect to the search word input by the user. For example, the information of the local advertisement may refer to the URL information of the at least one page. That is, the advertisement information providing unit 630 can provide the information of the local advertisement to the user by setting a link to the page on the search result page using the URL information and providing the search result page to the user.

In addition, the advertisement information providing unit 630 may provide the coupon information, the homepage information, or the location information of the company through the search result page. For example, a map showing the location of the business on the map may be provided on the search results page.

7 is a flowchart showing an advertisement providing method in another embodiment of the present invention. The advertisement providing method according to the present embodiment can be performed by the advertisement providing system 600 described with reference to FIG. 7, a description will be given of a method of providing an advertisement by explaining a process in which each step is performed by the advertisement providing system 600. FIG.

In step 710, the advertisement providing system 600 extracts a keyword from a search word input from a user and delivers the keyword to the advertisement platform. Here, the advertisement platform may correspond to one of the plurality of individual advertisement platforms included in the advertisement platform 120 described with reference to FIG.

At step 720, the advertisement providing system 600 receives information of the local advertisement corresponding to the keyword from the advertisement platform. Herein, the information of the local advertisement may include information on at least one of the advertisement page of the advertiser who purchased the interest keyword corresponding to the keyword and the business information page allocated to the advertiser. The keyword of interest may be selected by the advertiser among the purchaseable keywords constituted by the combination of the local keyword determined by the address of the company inputted by the advertiser and the business keyword which is further input by the advertiser, ≪ / RTI >

At this time, the purchasable keyword may be determined by the advertisement platform and provided to the advertiser. The at least one page stored in association with the purchasable keyword, the interest keyword, and the interest keyword has already been described in detail with reference to FIG. 2 through FIG. 5, and therefore, repetitive description will be omitted.

In step 730, the advertisement providing system 600 provides information of the received local advertisement to the user. That is, the advertisement providing system 600 may provide information on at least one of the advertisement page of the advertiser and the business information page allocated to the advertiser to the user as a search result with respect to the search word input by the user. For example, the information of the local advertisement may refer to the URL information of the at least one page. That is, the advertisement providing system 600 can provide the user with the local advertisement information by setting a link to the page on the search result page using the URL information and providing the search result page to the user.

Also, the advertisement providing system 600 may provide the coupon information, the homepage information, or the location information of the company through the search result page. For example, a map showing the location of the business on the map may be provided on the search results page.

As described above, according to the embodiments of the present invention, it is possible to provide a local advertisement more suitable for a user's intention by restricting keywords that the advertiser can buy using the address and industry of the company entered by the advertiser, And a business keyword determined in accordance with the business type of the business firm, as a keyword that the advertiser can purchase, and provides the local advertisement more suitable for the user's intention. In addition, local advertisement can be provided more effectively by setting a purchaseable range of the region corresponding to the local keyword, according to the business type of the business.

The methods according to embodiments of the present invention may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the medium may be those specially designed and configured for the present invention or may be available to those skilled in the art of computer software.

While the invention has been shown and described with reference to certain preferred embodiments thereof, it will be understood by those of ordinary skill in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined by the equivalents of the claims, as well as the claims.

200: Ad serving system
210: Information providing service
220: Purchasable keyword determination unit
230: Buyable Keyword Offered
240:

Claims (13)

An address of a company input from an advertiser who wants to purchase a keyword, and an information providing unit for providing an industry type of the company;
A purchasable keyword determining unit that determines at least one keyword among a keyword constituted by a combination of a local keyword determined according to the address and an industry keyword determined according to the industry type as a purchasable keyword;
A purchasable keyword providing unit for providing the determined purchasable keyword to the advertiser; And
A storage unit for storing a keyword of interest, which is at least one purchaseable keyword selected by the advertiser among the provided available keywords, in association with at least one page of the advertisement page of the advertiser and a business information page allocated to the advertiser,
Lt; / RTI >
Wherein the local keyword includes a name of an administrative area within a predetermined area range according to the business type among names of administrative areas determined according to the address. The method according to claim 1,
A page information providing unit for providing information on the at least one page stored in association with the keyword of interest, when the search word input from the user corresponds to the keyword of interest of the advertiser;
Further comprising: delete An address of a company input from an advertiser who wants to purchase a keyword, and an information providing unit for providing an industry type of the company;
A purchasable keyword determining unit that determines at least one keyword among a keyword constituted by a combination of a local keyword determined according to the address and an industry keyword determined according to the industry type as a purchasable keyword;
A purchasable keyword providing unit for providing the determined purchasable keyword to the advertiser; And
A storage unit for storing a keyword of interest, which is at least one purchaseable keyword selected by the advertiser among the provided available keywords, in association with at least one page of the advertisement page of the advertiser and a business information page allocated to the advertiser,
Lt; / RTI >
The local keyword may include (1) the name of the administrative area included in the address, (2) the name of the upper administrative area of the administrative area, (3) the name of the administrative area, (4) a name of a spot preset in the administrative district, (5) a name previously stored in association with the name of the spot, (6) a name pre- And < RTI ID = 0.0 > a < / RTI &
If the administrative area included in the address is a pre-determined unit administrative area and the permitted name is the name of the administrative area of the unit adjacent to the administrative area, the same administrative area as the administrative area included in the address is included in the address The name of the adjacent administrative district is included in the local keyword. delete The method according to claim 1,
A business keyword storage unit for storing the business keyword that can be sold according to the business type in a table in association with the business type;
Further comprising:
Wherein the purchasable keyword determining unit determines,
Wherein the business keyword is determined by extracting the business keyword associated with the business category from the table. The method according to claim 1,
Wherein the purchasable keyword determining unit determines,
Wherein the at least one keyword is determined as the purchasable keyword based on a query count (QC) of each of the keywords configured through the combination. The method according to claim 1,
Wherein the purchasable keyword determining unit determines,
And determines at least one keyword having the maximum number of searches per month in the previous year as the purchasable keyword at least a predetermined number of times among the keywords constituted through the combination. A keyword delivery unit for extracting a keyword from a keyword input from a user and delivering the extracted keyword to an advertisement platform;
An advertisement information receiver for receiving information of a local advertisement corresponding to the keyword from the advertisement platform; And
An advertisement information providing unit for providing the user with the information of the received local advertisement,
Lt; / RTI >
Wherein the information of the local advertisement includes information on at least one of an advertisement page of an advertiser who purchased an interest keyword corresponding to the keyword and a business information page allocated to the advertiser,
The keyword of interest may be one of a purchasable keyword constituted by a combination of a local keyword determined according to an address of a company inputted by the advertiser and an industry keyword further determined by the business type of the company inputted by the advertiser, And a purchasable keyword selected by the user,
Wherein the local keyword includes a name of an administrative area within a predetermined area range according to the business type among names of administrative areas determined according to the address. A keyword delivery unit for extracting a keyword from a keyword input from a user and delivering the extracted keyword to an advertisement platform;
An advertisement information receiver for receiving information of a local advertisement corresponding to the keyword from the advertisement platform; And
An advertisement information providing unit for providing the user with the information of the received local advertisement,
Lt; / RTI >
Wherein the information of the local advertisement includes information on at least one of an advertisement page of an advertiser who purchased an interest keyword corresponding to the keyword and a business information page allocated to the advertiser,
The keyword of interest may be one of a purchasable keyword constituted by a combination of a local keyword determined according to an address of a company inputted by the advertiser and an industry keyword further determined by the business type of the company inputted by the advertiser, And a purchasable keyword selected by the user,
The local keyword may include (1) the name of the administrative area included in the address, (2) the name of the upper administrative area of the administrative area, (3) the name of the administrative area, (4) a name of a spot preset in the administrative district, (5) a name previously stored in association with the name of the spot, (6) a name pre- And < RTI ID = 0.0 > a < / RTI &
If the administrative area included in the address is a pre-determined unit administrative area and the permitted name is the name of the administrative area of the unit adjacent to the administrative area, the same administrative area as the administrative area included in the address is included in the address The name of the adjacent administrative district is included in the local keyword. Providing an address of a business entity input from an advertiser who intends to purchase a keyword and an industry category of the business entity;
Determining at least one keyword among a keyword constituted by a combination of a local keyword determined according to the address and an industry keyword determined according to the industry type as a purchasable keyword;
Providing the determined purchasable keyword to the advertiser; And
Associating the at least one available keyword selected by the advertiser with the at least one page of the advertisement page of the advertiser and the business information page allocated to the advertiser,
Lt; / RTI >
Wherein the local keyword includes a name of an administrative region within a predefined region range according to the business type among names of the administrative regions determined according to the address. Extracting a keyword from a keyword input from a user and delivering the extracted keyword to an advertisement platform;
Receiving information of a local advertisement corresponding to the keyword from the advertisement platform; And
Providing the information of the received local advertisement to the user
Lt; / RTI >
Wherein the information of the local advertisement includes information on at least one of an advertisement page of an advertiser who purchased an interest keyword corresponding to the keyword and a business information page allocated to the advertiser,
The keyword of interest may be one of a purchasable keyword constituted by a combination of a local keyword determined according to an address of a company inputted by the advertiser and an industry keyword further determined by the business type of the company inputted by the advertiser, And a purchasable keyword selected by the user,
Wherein the local keyword includes a name of an administrative region within a predefined region range according to the business type among names of the administrative regions determined according to the address. A computer-readable recording medium recording a program for performing the method of any one of claims 11 to 12.

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