KR20130005932A - Method for providing advertising and system using the same - Google Patents

Abstract

PURPOSE: An advertisement providing method and an advertisement providing system using the same are provided to watch an advertisement according to the intent of a user by providing an advertisement-only application. CONSTITUTION: Advertisements provided from plural companies are stored in an advertisement server(S1610). An advertisement application is transmitted from an application server to a mobile terminal(S1630). An execution command for the advertisement application is inputted to the mobile terminal(S1650). One or more advertisements are transmitted to the mobile terminal and displayed(S1690). [Reference numerals] (100) Mobile terminal; (200) APP server; (300) AD server; (AA) Delivering position information; (BB) Transmitting selected advertisements; (CC,DD,EE) End; (S1610) Storing advertisements; (S1620) Storing an advertisement application; (S1630) Receiving an advertisement application?; (S1640) Transmitting an advertisement application; (S1650) Executing an advertisement application?; (S1670) Selecting advertisements based on the position information; (S1690) Displaying received advertisements

Description

Advertisement providing method and advertisement providing system using same {Method for providing advertising and system using the same}

The present invention relates to a method for providing an advertisement in a mobile terminal and an advertisement providing system using the same, and more particularly, in the case of executing an application for advertisement, an advertisement providing method for providing an advertisement based on the position of the mobile terminal and using the same. It relates to an advertisement providing system.

In recent years, with the rapid development of electronic engineering and communication engineering, mobile terminals are also becoming smart. That is, not only basic functions such as voice call and message delivery, but also various functions such as Internet connection, application driving, and video communication can be provided through a mobile terminal.

The advertising market is no exception, and aside from the existing method of delivering advertisements using SMS (Short Message Service), various advertisement delivery methods utilizing applications have been continuously published.

Hereinafter, an advertisement delivery method using an application will be described with reference to FIGS. 1 and 2. 1 is an example schematically showing a revenue structure of a developer in the case where an advertisement is provided and when an advertisement is not provided.

As shown, the developer 10 produces a variety of applications to upload to the market (20). These applications are classified into the paid application 30 or the free application 40 according to the intention of the developer 10 or the market 20, and are sold or provided in the market 20.

On the other hand, in the case of the free application 40, the user 50 can use the application on the condition of watching the advertisement, and in the case of the paid application 30, the application on the condition of paying the service fee for using the application. It becomes usable.

Thereafter, the developer 10 receives the service fee from the user 50 in exchange for the sale of the paid application 30, and receives the advertisement fee from the advertiser 60 in exchange for the provision of the free application 40.

2 is a diagram illustrating a method in which an advertisement 70 is provided on a screen of a mobile terminal when a free application 40 is provided and executed. As shown, the developer 10, the advertisement 70 is displayed on the upper or lower portion of the screen, the income of the advertising 70 exposure to replace the application sales revenue.

However, such a conventional method brings inconveniences to users and advertisers using the application in the following points.

First of all, the display size of a mobile terminal is generally not large, and even a portion of the display must be devoted to an advertisement. From the user's point of view, as a factor that inhibits the immersion and effective use of the application content as well as the immersion and effective use of the application. Works.

Next, since the user's intention is to use the application for free and not to view the advertisement, the user rarely watches the contents of the advertisement even though the advertisement is being displayed on the screen together with the application.

Accordingly, in order to motivate users to actively search for advertisements, and to effectively provide advertisements to users in terms of screen size, higher advertisement effects can be provided to both users and advertisers. A search for a method of providing an advertisement is requested.

The present invention has been made to solve the above problems, an object of the present invention, the user to actively search for an advertisement, the advertiser provides an advertisement providing method to enable the advertiser to use an effective advertising method and providing the advertisement using the same In providing a system.

In order to achieve the above object, an advertisement providing method performed through a mobile terminal, an application server, and an advertisement server includes: storing advertisements provided from a plurality of companies in the advertisement server; Receiving an application for advertisement from the application server to the mobile terminal; Inputting an execution command for the advertisement application to the mobile terminal; And receiving and displaying at least one advertisement to the mobile terminal through the advertisement server based on the location information of the mobile terminal.

Here, the advertisement application is an application for the purpose of providing only the advertisement, and may be displayed and provided on the entire screen of the mobile terminal.

In addition, the advertisement providing method according to the present invention comprises the steps of the number of times the received advertisement is displayed or clicked on the displayed advertisement in a plurality of mobile terminals, the sum; Selecting at least one of mobile terminals displaying the advertisement or clicking the advertisement, based on the counted number of times; And providing a selected service or coupon to the selected mobile terminal from an advertiser who provided the displayed or clicked advertisement.

In the selecting step, one of the mobile terminals displaying the advertisement or clicking the advertisement may be selected through at least one of lottery, game, and competition.

In addition, in the selecting step, when the counted number reaches a preset number, the at least one mobile terminal may be selected.

The predetermined number of times may be provided to be set differently for each of the companies.

In addition, in the receiving step, an advertisement provided from companies within a predetermined distance range based on the location of the mobile terminal among the plurality of companies may be received by the mobile terminal.

The predetermined distance may be provided to be set differently for each of the companies.

On the other hand, the advertisement providing method according to the present invention for achieving the above object, the step of recruiting and storing a plurality of advertisements; Uploading an application for advertising on a network; And when location information is received through a network from a mobile terminal that has downloaded and executed the application for advertising, selecting and transmitting at least one of the recruited advertisements to the mobile terminal based on the received location information. Include.

On the other hand, the advertisement providing system according to the present invention for achieving the above object, an application server for delivering an application for advertising to a plurality of mobile terminals via a network; A mobile terminal for receiving the advertisement application from the application server, determining whether an execution command for the advertisement application is input from a user, and transmitting location information of the mobile terminal when the execution command is input; And an advertisement server storing advertisements provided from a plurality of companies, and delivering at least one of the stored advertisements to the mobile terminal based on the position information when receiving the position information from the mobile terminal.

As described above, according to the present invention, it is possible to provide an advertisement-only application to the user, so that the user can watch the advertisement without contradicting his or her intention.

In addition, location-based advertising is provided, allowing the user to easily and conveniently obtain information about the surrounding facilities, and provides the advertiser with a higher advertising effect.

In addition, the advertisement is provided using the entire screen instead of a part of the screen on which the general application is output, thereby increasing the visibility and delivery power of the advertisement.

1 is an example schematically showing a revenue structure of a developer in the case where an advertisement is provided and an advertisement is not provided;
2 is a diagram illustrating a method in which an advertisement 70 is provided on a screen of a mobile terminal when a free application 40 is provided and executed.
3 is a view showing an advertisement providing system according to an embodiment of the present invention;
4 is a diagram illustrating a process of searching for an application for advertisement in an application store;
FIG. 5 is a diagram illustrating a state in which an application for advertisement is selected among the applications 420, 430, 440, and 450 illustrated in FIG. 4;
6 is a diagram illustrating an authentication procedure for downloading an application for advertising;
7 is a diagram illustrating a process of receiving an application for advertisement;
8 is a view illustrating a state in which reception of an application for advertisement is completed;
9 is a diagram showing an application execution result screen for an advertisement, that is, an advertisement display screen according to an embodiment of the present invention;
10 is a view showing an application execution result screen for an advertisement, that is, an advertisement display screen according to another embodiment of the present invention;
11 is a view provided to explain a method for providing location-based advertising;
12 is a view provided to explain a method for providing location and time-based advertising;
13 is a diagram illustrating an example in which a radius range is set differently;
14 is a view provided to explain a process of providing a service or a coupon to a user who views an advertisement;
15 is a block diagram of a mobile terminal 150 that can provide a user with the advertisement providing method described so far, and
16 is a flowchart illustrating an advertisement providing method described so far.

Hereinafter, with reference to the drawings will be described the present invention in more detail.

3 is a diagram illustrating an advertisement providing system according to an embodiment of the present invention. As shown, the advertisement providing system includes a mobile terminal 100, an APP server 200 (hereinafter, generically referred to as an "application server"), and an AD server 300 (hereinafter, collectively referred to as an "advertising server").

The mobile terminal 100 executes unique functions of the mobile terminal 100, such as voice and video calls, data transmission and reception, multimedia playback, application execution, and GPS transmission and reception. In addition, the mobile terminal 100 receives not only a general application but also an application for advertisement from the application server 200 which will be described later, and executes the application when an execution command for the application is input from the user for the mobile terminal 100. Present it to the user on the screen.

Here, the advertisement application is an application produced for the purpose of providing only advertisement, and is displayed on the entire screen of the mobile terminal 100 and provided to the user.

In addition, when the execution command for the advertisement application is input, the mobile terminal 100 transmits its location information to the advertisement server 300 to be described later.

On the other hand, the application server 200 is used for the purpose of delivering the application for advertising to the plurality of mobile terminals 100 through the network, such advertising application is produced by the advertising application manufacturer.

The advertisement server 300 stores advertisements provided by a plurality of companies, that is, provided by an advertiser or requested by an advertiser, and provided by a specific manufacturer, and when there is a request for providing an advertisement from the mobile terminal 100, the mobile terminal 100. Advertisements are selected based on the location information of the mobile terminal 100 received from the), and the selected advertisements are provided to the mobile terminal 100.

Hereinafter, a process of receiving and executing an application for advertisement will be described with reference to FIGS. 4 to 8, and a process of displaying an advertisement when the application for advertisement is executed will be described with reference to FIGS. 9 to 10. do.

4 is a diagram illustrating a process of searching for an application for advertisement in an application store.

As shown, a user may search for an application for advertisement by inputting a search word related to an advertisement application called 'advertisement' in a search box. As such, when searching by inputting a search word, the application server 200 provides the list to the mobile terminal 100 so that applications related to the input search word are displayed on the screen.

Thereafter, the user selects an advertisement application from among the applications 410, 420, 430, 440, and 450 displayed on the screen, and prepares to download the advertisement application from the application server 200.

FIG. 5 is a diagram illustrating an advertisement application selected from among the applications 410, 420, 430, 440, and 450 illustrated in FIG. 4. When the advertisement application is selected, the mobile terminal 100 displays a screen 510 indicating information on the selected advertisement application.

Since the selected advertisement application is based on the advertising fee, it can be downloaded free of charge without any additional cost for downloading the advertisement application, but the present invention can be applied as it is.

6 is a diagram illustrating an authentication procedure for downloading an application for advertisement. The application server 200 requests a password for checking whether the application store is eligible for use, and a password input window 610 and an approval check box 620 are displayed on the screen of the mobile terminal 100 for this purpose. .

FIG. 7 is a diagram illustrating a process of receiving an advertisement application, and FIG. 8 is a diagram illustrating a reception of an advertisement application.

 When a suitable key is input from the user through the key input window 610 shown in FIG. 6 and an approval request is input through the approval status check box 620, an advertisement application is received on the screen as shown in FIG. Referring to FIG. 7, it can be seen that an item 710 indicating a process of receiving an application for advertisement is displayed.

In addition, when the reception of the advertisement application is completed, an item 810 capable of executing the advertisement application is generated on the screen of the mobile terminal 100, and operations such as touching the generated item 810 are performed. If entered, the application for advertisement is executed.

In the above description, the specific preparation process for executing the application for advertisement has been described with reference to FIGS. 4 to 8, but the above description is merely exemplary for convenience of description, and the technical spirit of the present invention has been described above. Of course, it is not limited.

For example, if the basic idea of installing the advertisement application in the mobile terminal 100 is the same, such as downloading without searching for the advertisement application or implementing a procedure of skipping a password input step for the advertisement application, the technical scope of the present invention may be used. It may belong to.

Hereinafter, a process of displaying an advertisement when the application for advertisement is executed will be described with reference to FIGS. 9 and 10.

9 is a diagram illustrating an advertisement application execution result screen, that is, an advertisement display screen according to an embodiment of the present invention. As shown, when the application for advertising is executed, the screen for advertising is displayed on the entire screen of the mobile terminal 100.

As such, by providing an advertisement-only screen without adding an advertisement to a part of the screen executing another application, the advertiser can obtain a higher advertisement effect and allow the user to be exposed to the advertisement more intuitively and effectively. It can be done.

10 is a diagram showing an application execution result screen for an advertisement, that is, an advertisement display screen according to another embodiment of the present invention. As shown, when the application for advertising is executed, the screens for advertisements are divided and displayed on the overall screen of the mobile terminal 100, and each of the divided screens is a screen for advertisements.

As such, by providing a screen showing only a plurality of advertisements and a screen for only advertisements, a plurality of advertisers can achieve a higher advertisement effect, and allow a user to view a plurality of advertisements at once and to view an advertisement and It can be used to expand the use of advertising.

Meanwhile, in FIG. 9 and FIG. 10, it is assumed that an advertisement is provided in the form of a box and text, but this is also merely an example for convenience of description. As described above, the mobile terminal 100 receives an advertisement service based on its location, and transmits its location to the advertisement server 300. Therefore, in the form in which the advertisement is provided, the specific location of the company which has displayed the advertisement may be provided to the user in a map form.

Meanwhile, such an advertisement is an advertisement arbitrarily selected from among a plurality of advertisements stored in the advertisement server 300. As such, the method of selecting an advertisement includes a method of allowing a plurality of advertisements to be aligned and sequentially selecting the aligned advertisements each time an application for advertisement is executed from the plurality of mobile terminals, and weighting according to the weight of the advertisement cost presented by the advertiser. There may be a method for increasing the frequency of selection.

In the present invention, independently or in parallel with these methods, an advertisement based on the location of the mobile terminal 100 is provided. Hereinafter, a method of providing an advertisement based on the location of the mobile terminal 100 will be described with reference to FIGS. 11 to 13.

11 is a view provided to explain a method for providing location-based advertising. If an advertiser called 'A bank' places an advertisement, the advertisement effect is generally likely to be users who are likely to use 'A bank'.

Thus, rather than having all of the indiscriminate plurality of users (a, b, c, d, e) receive advertisements, users (a, b, c) within a certain radius of the 'A bank' may be able to Being provided can be more efficient.

In addition, users (d, e) who are not within a certain radius from 'A bank' have an opportunity to receive advertisement services posted by other advertisers nearby instead of advertisements posted by 'A bank'.

As described above, the location-based advertisement may be provided to the user independently of the location-based, or may be provided to the user in parallel with the sequential provision or the frequency-specific provision.

Hereinafter, as an example of the parallel advertisement providing methods, a method of providing an advertisement in parallel with time at a location will be described.

12 is a view provided to explain a method for providing location and time-based advertising. 12 shows a radius in which an advertisement posted by an advertiser called 'A bank' is provided, which is the same as that described with reference to FIG. 11 as a method of providing an advertisement using a location-based independent variable.

However, looking at the right side of FIG. 12, it can be seen that the advertisement provided to the user is changed based on 11:30 based on the same building. That is, since 11:30 is lunch time, the advertisement posted by the advertiser 'Kimbab △△' may be more useful to the user than the advertisement displayed by the advertiser 'A bank'. have.

In this way, by providing advertisements based on time as well as location, users can find more useful and appropriate advertisements, and advertisers can divide the time so that the advertisements are displayed in a more effective time slot. It is possible to provide an advantageous side in the.

Of course, the location and time-based advertisement providing method described above is merely an example for convenience of description, and as described above, an advertisement is provided based on a location independently or an advertisement is provided based on a factor other than time. Of course you can.

On the other hand, even in the case of providing an advertisement independently based on the position, it can be implemented to determine the range of the radius based on the position of the mobile terminal (100). This will be described with reference to FIG. 13.

13 is a diagram illustrating an example in which a radius range is set differently.

As shown, it can be seen that the range 1320 in which the advertisement provided by 'Gimbab ΔΔ' is provided is smaller than the range 1310 in which the advertisement posted by 'A bank' is provided.

'A bank' has a long distance between the same points due to the characteristics of the industry, and many users visit 'A bank' even if other companies of the same type are nearby.

On the other hand, 'gimbap △△' has to compete with similar companies and similar companies due to the characteristics of the industry, and there are more users who visit prominently in the vicinity than users who simply target 'gimbap △△'.

Thus, 'A bank' may need to provide the location or information provided by the business to users in a wider radius, and 'Gimbab △△' may be used only for users in a smaller radius. You can also provide a location or information.

As such, if you set different radiuses for your ads, advertisers who show ads in smaller radius can spend less money, and advertisers who show ads in larger radius Effective competition can be achieved by reducing the competition with advertisements.

On the other hand, when an advertisement is added together with another application, in most cases, an advertisement is provided in exchange for use of the application. However, in the case of the advertisement application according to the present invention, considering that the use of the advertisement application is not recognized as a price, the system can lead to the active use of the advertisement application, that is, the application of the advertisement application. Costly services need to be provided.

Hereinafter, a method for providing such a expensive service will be described with reference to FIG. 14.

14 is a view provided to explain a process of providing a service or a coupon to a user who views an advertisement.

As shown, ① when the ad serving request from the advertiser 1420, ② ad application manufacturer 1410 transmits the requested advertisement to the mobile terminal 100 so that the user can watch.

Then, when an advertisement is provided to the mobile terminal 100 or a user clicks on the provided advertisement, information indicating the advertisement viewing confirmation is transmitted to the advertisement application manufacturer 1410.

The application manufacturer 1414 for advertising sums and counts the information about the number of times of viewing advertisements, which is information about the number of times the advertisement is displayed or the number of times the displayed advertisement is clicked on a plurality of mobile terminals, and based on the counted times, ⑤ Selects one, some or all of the mobile terminals where an advertisement is displayed or clicked on, and ⑥ provides a service or a coupon through a lottery, a game, or a competition between the selected terminals.

In detail, the advertisement application maker 1410 may allow a service or a coupon to be provided when the counted number reaches a preset number, and the preset number of times is the intention of the advertisement application maker 1410 or the advertiser 1420. Of course, it can be changed accordingly.

Examples of sweepstakes, games, and competitions include lottery users who watch the 100th ad every day, play a quick touch-to-screen game between users who first watched the ad and those who watched the 100th ad, For example, users who watched the advertisement from the user who watched the 100th advertisement may climb a ladder.

Of course, such lottery, game, and competition may be provided to users through an application for advertisement.

Such a service or coupon is a service or coupon related to the advertisement. For example, if a particular user wins a user who watches an advertisement posted by a company named 'kimbab △△', the user is provided with a coupon to eat kimbap for free at the company named 'kimbab △△'. Etc. can be mentioned.

These services or coupons will be provided from the advertiser 1420 of the advertisement. To this end, the advertisement application manufacturer 1410 notifies the advertiser 1420 of the ⑦ count result and the winning result.

Hereinafter, the configuration of the mobile terminal 100 for performing such an advertisement providing method will be described.

15 is a block diagram of a mobile terminal 150 that can provide a user with the advertisement providing method described so far.

As shown in FIG. 15, the mobile terminal 100 includes a multimedia function block 1510, a GUI generator 1520, a GPS transmitter 1530, a communication unit 1540, a storage unit 1550, and a touch screen 1560. The user input unit 1570 and the control unit 1580 are constructed.

The multimedia function block 1510 performs an inherent function of the mobile terminal 100 by executing contents and applications such as moving images, still images, music, and text.

The GUI generator 1520 adds a GUI to contents output from the multimedia function block 1510 according to a user's manipulation input from the touch screen 1560 or the user input unit 1570, which will be described later.

The GPS transceiver 1530 is used to determine the location of the mobile terminal 100 through data transmission and reception with a GPS satellite. The position information received from the GPS satellite through the GPS transceiver 1530 is processed after being transmitted to the controller 1580 to be described later, and ultimately transmitted to the advertisement server 300 through the communication unit 1540.

The communication unit 1540 serves as a means for communicating with the application server 200 and the advertisement server 300. The communication unit 1540 receives an advertisement application from the application server 200, and receives an advertisement from the advertisement server 300. In addition, the communication unit 1540 transmits the location information of the mobile terminal 100 obtained through the GPS transceiver 1530 to the advertisement server 300.

The storage unit 1550 stores the received application and advertisements, and stores programs necessary for driving the mobile terminal 100.

On the touch screen 1560, a received advertisement application is executed and displayed or received advertisements are displayed. In addition, the touch screen 1560 functions as a means for receiving a user's touch, drag, D & D operation, and the like.

The user input unit 1570 functions as a means for receiving an operation other than an operation through the touch screen 1560.

The controller 1580 is a multimedia function block 1510, a GUI generator 1520, a GPS transceiver 1530, and a communicator 1540 according to a user's manipulation input through the touch screen 1560 or the user input unit 1570. The function of the storage unit 1550 and the touch screen 1560 is controlled to perform an operation for receiving an advertisement application and an advertisement, executing an advertisement application, and displaying an advertisement.

Hereinafter, with reference to FIG. 16 for the overall operation flow of the aforementioned advertisement providing method.

16 is a flowchart illustrating an advertisement providing method described so far.

First, the advertisement server 300 stores a plurality of advertisements recruited from advertisers (S1610), and the application server 200 stores an advertisement application that is a produced advertisement-only application (S1620).

When the mobile terminal 100 receives a request to receive an advertisement application from the user (S1630-Y), the mobile terminal 100 communicates with the application server 200 to receive the advertisement application from the application server 200 (S1640).

When the execution command for the received advertisement application is input (S1650), the mobile terminal 100 transmits its location information to the advertisement server 300 (S1660), and the advertisement server 300 based on the received location information. Screening the advertisements (S1670), and transmits the selected advertisements to the mobile terminal (100) (S1680).

Thereafter, the mobile terminal 100 displays the received advertisements on the screen and provides them to the user (S1690).

As such, the advertisement-only application is provided to the user, so that the user can watch the advertisement without contradicting his or her intention, and location-based advertisement is provided, thereby allowing the user to easily and conveniently provide information about the surrounding facilities. To get it.

In addition, it allows advertisers to achieve more efficient advertising effects, and enhances visibility and delivery power for advertisements.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is clearly understood that the same is by way of illustration and example only and is not to be construed as limiting the scope of the invention as defined by the appended claims. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention.

100: mobile terminal 200: application server
300: ad server

Claims (10)

In the advertisement providing method performed through a mobile terminal, an application server and an advertisement server,
Storing advertisements provided from a plurality of companies in the advertisement server;
Receiving an application for advertisement from the application server to the mobile terminal;
Inputting an execution command for the advertisement application to the mobile terminal; And
And receiving and displaying at least one advertisement to the mobile terminal through the advertisement server based on the location information of the mobile terminal. The method of claim 1,
The application for advertising,
An application for the purpose of providing only the advertisement, the advertisement providing method characterized in that it is displayed displayed throughout the screen of the mobile terminal. The method of claim 1,
Counting the total number of times the received advertisement is displayed or clicked on the displayed advertisement in a plurality of mobile terminals;
Selecting at least one of mobile terminals displaying the advertisement or clicking the advertisement, based on the counted number of times; And
And providing a selected service or coupon to the selected mobile terminal from an advertiser who provided the displayed or clicked advertisement. The method of claim 3,
In the selecting step,
And at least one of the mobile terminals displaying the advertisement or clicking the advertisement through at least one of a lottery, a game, and a competition. The method of claim 3,
In the selecting step,
And the at least one mobile terminal is selected when the counted number reaches a preset number. 6. The method of claim 5,
The predetermined number of times,
Advertisement providing method characterized in that provided for each of the companies to be set differently. The method of claim 1,
The receiving step,
The advertisement providing method, characterized in that the advertisement provided from the companies within a predetermined distance range based on the location of the mobile terminal of the plurality of companies are received by the mobile terminal. 8. The method of claim 7,
The predetermined distance is,
Advertisement providing method characterized in that provided for each of the companies to be set differently. Recruiting and storing a plurality of advertisements;
Uploading an application for advertising on a network; And
When location information is received through a network from a mobile terminal that has downloaded and executed the application for advertising, selecting and transmitting at least one of the recruited advertisements to the mobile terminal based on the received location information; How to provide advertising. An application server for delivering an application for advertisement to a plurality of mobile terminals via a network;
A mobile terminal for receiving the advertisement application from the application server, determining whether an execution command for the advertisement application is input from a user, and transmitting location information of the mobile terminal when the execution command is input; And
An advertisement server for storing advertisements provided from a plurality of companies and receiving at least one of the stored advertisements from the mobile terminal based on the position information. system.

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