KR20120132992A - Advertisement service providing system based on user's preference and location for protecting the user's information - Google Patents

Advertisement service providing system based on user's preference and location for protecting the user's information Download PDF

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Publication number
KR20120132992A
KR20120132992A KR1020110051433A KR20110051433A KR20120132992A KR 20120132992 A KR20120132992 A KR 20120132992A KR 1020110051433 A KR1020110051433 A KR 1020110051433A KR 20110051433 A KR20110051433 A KR 20110051433A KR 20120132992 A KR20120132992 A KR 20120132992A
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South Korea
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advertisement
user
mobile communication
information
communication terminal
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KR1020110051433A
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Korean (ko)
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신인철
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신인철
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G06Q30/0245—Surveys
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/023—Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/12—Messaging; Mailboxes; Announcements

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

An advertisement service providing system is disclosed. The advertisement service providing system selects response items selected for inquiries about user preference information and unique code values given to response items selected for queries for user basic information for each terminal unique key data given to each mobile communication terminal. Manages the unique code values assigned to the fields, and checks the user targeted for advertisement based on user information (user basic information, user preference information) and user location, and delivers the advertisement content to the identified user's mobile communication terminal. Characterized in that the advertising content is delivered using the terminal specific key data assigned to the mobile communication terminal. Accordingly, not only the user's location but also the advertisement service may be provided based on the user's preference information, and the leakage of personal information may be blocked by checking the user using the code value.

Description

Advertisement service providing system based on user's preference and location for protecting the user's information}

The present invention relates to an advertisement service providing system, and more particularly, to a system for providing an advertisement to a mobile communication terminal of a user based on a user's location.

Location based services are well known. It refers to a service that provides various information related to location such as location tracking service, public safety service, location-based information service by attaching a chip connected to a base station or a global positioning system (GPS) in a mobile communication terminal. That is, location-based services provide various services based on phone location information obtained through a wired or wireless communication network. Advertisers are using these location-based services for advertising. That is, the known advertising service is a method of providing a location-based advertising service to members by confirming the location of the registered members and delivering the advertising content related to the confirmed member location to the mobile communication terminal of the member.

The present invention provides an advertisement in consideration of the detailed preference information of the user of the mobile communication terminal as well as the location of the mobile communication terminal, and can further prevent the risk of leakage of user personal information through membership registration, which is required for the use of conventional services. An object of the present invention is to provide a user preference and location based advertisement providing system.

A user preference and location-based advertisement service providing system for preventing user information leakage according to an aspect of the present invention for achieving the above technical problem is an advertisement database, a mobile communication terminal for managing a plurality of advertisement content and attribute information for each advertisement content Response items selected for the query items for the user preference information and unique code values assigned to the response items selected for the query for the user identification information transmitted together with the terminal unique key data given for each mobile communication terminal from the A user information database for managing one-to-one correspondence of unique code values assigned to each terminal unique key data and corresponding unique code values corresponding to attribute information for each advertisement content stored in the advertisement information database by querying the user information database. Of the unique key data And extracts terminal unique key data of a mobile communication terminal located in the target area for advertisement content for each advertisement content, and delivers the advertisement content to the corresponding mobile communication terminal using the extracted terminal unique key data.

Furthermore, the advertisement providing server collects feedback on the confirmation of the advertisement content from the mobile communication terminals receiving the advertisement content and manages the database.

Furthermore, when the query item or the answer item for the user preference information survey is added to the advertisement application for execution in the mobile communication terminal, the advertisement providing server notifies the mobile communication terminal of the update of the advertisement application. Send it.

According to the present invention, it is possible to provide a specialized advertising service according to not only the user's location but also the user's preferred information. Furthermore, according to the present invention, unlike the existing, it does not need to register itself for providing an advertisement service, and therefore does not need to store and manage personal information of high importance such as name, address, social security number itself. In addition, the present invention has a feature of managing the code value itself by assigning a unique code value to personal information and personal information, which are somewhat of low importance, such as gender and age group. In addition, according to the present invention, when the advertisement content is delivered to the mobile communication terminal, the unique key data assigned to the terminal is used instead of the telephone number of the terminal. Therefore, the advertisement service provider needs to know the telephone number itself as personal identification information. There is no. Accordingly, the present invention creates an effect that can fundamentally prevent the leakage of personal information of companies that manage member information database, which is a major problem in the network society.

1 is a block diagram of a user preference and location based advertisement service providing system for preventing user information leakage according to an embodiment of the present invention.
2 is a diagram illustrating a screen when an advertisement application is first executed in a mobile communication terminal.
3 is a diagram illustrating an example of a main screen of an advertisement application in a mobile communication terminal.
Figure 4 is an example of my style screen belonging to a submenu of My Home Menu among the main menu of the advertising application.
5 is an example of a screen of my advertisement belonging to a submenu of My Home Menu among main menus of an advertisement application.
6 is an example of a winner notification menu screen belonging to a submenu of a bulletin board menu of a main menu of an advertisement application.
7 is a diagram illustrating a talk talk menu screen belonging to a submenu of a bulletin board menu among main menus of an advertisement application.
8 is a view illustrating a general notification menu screen belonging to a submenu of a bulletin board menu among main menus of an advertisement application.
9 is an example of an environment setting menu screen of the main menu of the advertisement application.
10 is a block diagram of an advertisement service providing center according to an embodiment of the present invention.
11 is a view illustrating an advertisement application execution screen according to a push alarm received in a mobile communication terminal.

BRIEF DESCRIPTION OF THE DRAWINGS The foregoing and further aspects of the present invention will become more apparent from the following detailed description of preferred embodiments with reference to the accompanying drawings. Hereinafter, the present invention will be described in detail to enable those skilled in the art to easily understand and reproduce the present invention.

1 is a block diagram of a user preference and location-based advertisement service providing system for preventing personal information leakage according to an embodiment of the present invention.

The mobile communication terminal 100 and the advertisement service providing center 200 are configured to enable wireless communication through a mutual wireless network. Although only one mobile communication terminal is illustrated in FIG. 1, this is only for convenience of description, and the advertisement service providing center 200 may wirelessly communicate with a plurality of mobile communication terminals. The mobile communication terminal 100 is a terminal possessed by a user who wants to use an advertisement service, and may be a smart phone. For the advertising service, the mobile communication terminal 100 is installed with an advertising application. In one embodiment, the mobile communication terminal 100 is connected to the advertising service providing center 200 to download and install the advertising application. In another embodiment, the mobile communication terminal 100 is connected to a server that provides a dedicated download service for various applications to download and install the advertising application. The advertisement application installed in the mobile communication terminal 100 is executed to perform a style analysis questionnaire for identifying preference information for the user and transmit the analyzed result to the advertisement service providing center 200.

The advertisement service providing center 200 is a component for providing an advertisement service based on the user information and the location of the user having the mobile communication terminal 100. To this end, the advertisement service providing center 200 receives the user information from the mobile communication terminal 100 to manage the database, and also manages the advertisement content database. The user information includes user's personal information and user's preference information. The user's personal information is composed of information of somewhat less importance such as gender and age group, and the user's preference information is composed of information on products preferred by the user. Such an advertisement service providing center 200 provides advertisement contents specialized for each user based on the location of the mobile communication terminal 100 and a database built in advance. The advertisement service providing center 200 does not require user identification information, which is generally required in advance, in order to provide an advertisement service, unlike the existing one. That is, the advertisement service providing center 200 does not store and manage personal information having high importance such as name, address, and social security number. In addition, the advertisement service providing center 200 manages user identification information having a somewhat low importance as a code value, treats user preference information according to the personal information as a code value, and manages the advertisement content based on the code value. Service.

2 is a view illustrating a screen procedure when an advertisement application is first executed in a mobile communication terminal according to an embodiment of the present invention.

As illustrated, when the mobile communication terminal 100 first executes the advertisement application, the output screen moves to the advertisement service agreement agreement and GPS reception agreement screen after the intro screen. If the user agrees on the advertisement service agreement agreement and GPS reception agreement screen, the user moves to a style analysis survey screen for determining the user's preference. If the user disagrees, the user moves to the main screen, and the style analysis function is placed on the main menu so that the user can perform the style analysis again at any time. The style analysis survey screen presents query items for a questionnaire and presents a number of answer items that can be selected for each question item. Table 1 below illustrates the query items.

number Query item One What is your gender? 2 Where do you mainly work? 3 What is your drinking habit? 4 What are your smoking habits? 5 What are your hobbies? (Can check duplicates) 6 Are you interested in cosmetic surgery? If so, what part? 7 Which of your spending patterns are you buying from? 8 What is your preferred electronics manufacturer? 9 What is your favorite phone and tablet PC? 10 Where do you prefer to buy grocery? 11 What cosmetics do you prefer? 12 What is your favorite coffee? 13 What is your favorite brand of clothing? 14 What is your favorite eating out? 15 What are your favorite hygiene products? 16 What is your primary credit card? 17 Which banking sector do you use when you need urgent money? 18 What is your preferred insurer? 19 What is your favorite online game? 20 What is your current biggest concern?

1 and 2 are query items for user profile information, and the rest are query items for user preference information. The user can select any one of the answer items presented for each query. In this case, the answer item may further have a lower answer item. For example, a user can answer questions 14, “Would you like to eat out?”, “Family-style restaurant of Western food, Italian restaurant of spaghetti, Japanese food, Snack food (Ramen / Kimbabb / Dumplings), pizza, hamburger, Korean food (potato / cold noodles / bibimbap, etc.), chicken, or Chinese cuisine. More hats, pizza grounds, Imsil cheese pizzas, etc. will be presented so that you can select one sub-answer item.

Meanwhile, the advertisement application may allow the user to select and answer only some of the query items among the entire query items when performing the style analysis survey process, or may present all the query items sequentially to answer all the query items. have. In the latter case, if the survey is interrupted in the middle, the survey may be performed again when the advertisement application is rerun. Even in the former case, the user may retake the survey through the execution of the advertisement application to change the answer to the question item that has already been answered, and additionally answer the question item that has not been answered.

Each of the answer items, which are the survey results obtained through the execution of the advertising application, is assigned a unique code value. To this end, the advertisement application has information on a unique code value for each answer item, and assigns the corresponding unique code value to the answer item selected by the user. In one embodiment, the unique code value assigned to the answer item is composed of a value for distinguishing a query item and a value for distinguishing an answer for the query item. For example, if the unique code value assigned to the answer item consists of a two-letter alphabet (for example, AD), the first letter A is for distinguishing the query item, and the second letter is D is for identifying the answer item for the query.

On the other hand, when the style analysis survey is completed, the mobile communication terminal 100 delivers the unique code values assigned to the selected answer items to the advertisement service providing center 200 in a message. In this case, the mobile communication terminal 100 inserts unique key data given to the mobile communication terminal 100 and transmits the message instead of inserting the telephone number into the source address. That is, the unique key data given to the mobile communication terminal 100 is used in transmitting and receiving a message without using a telephone number which is personal information. Herein, the terminal unique key data means a key value (RegistrationID). This key value can vary from device to device and from application to application. That is, the key value may be different for each application even within the same terminal. The key value may consist of a 32-byte string, but is not limited thereto.

In addition, when the style analysis survey is completed, the screen of the mobile communication terminal 100 is switched to the screen for confirming the result of the style analysis to the user, and then to the main screen of the advertising application. As illustrated in FIG. 3, the main screen includes My Home, a board, and an environment setting menu. My Home menu is a submenu that includes My Style menu and My AD menu. When selecting my style menu, a survey result screen is displayed as shown in FIG. 4. The survey result screen may be implemented to be scrollable, and may include a menu for resetting the style analysis to allow the survey to be rerun. In this case, the reconducted survey results are overwritten with the existing survey results. As another example, the survey result screen may include a survey additional menu for responding to the query item when the user does not answer the question. In this case, the additional survey results are added to the existing survey results. As another example, a menu for mixing re-execution and add-on may be presented to change the existing question answer and add an answer to an unanswered question item. My advertising menu is a menu that displays the screen advertising content delivered from the advertising service providing center (200). As illustrated in FIG. 5, advertisement contents are listed in a thumbnail list, and when any one of them is touch-selected, the corresponding advertisement contents are output on the full screen. Therefore, the user can obtain specific information about the advertisement.

Meanwhile, as illustrated in FIG. 6, the bulletin board menu of the main menu is composed of a winner notification, a talk talk, and a notification menu. The winner notification menu is a menu for notifying a list of users who have won the lottery among the users who have received the advertisement contents. As an example, the winning user receives a prize such as cash when writing a winning prize using the talk menu. Talk Talk menu is a menu for creating and registering posts and showing registered posts as illustrated in FIG. 7. And the general notification menu is a menu for showing a general announcement, such as version update of the advertising application as illustrated in FIG. The preference menu is a menu that allows a user to set various preferences related to an advertisement application. As illustrated in FIG. 9, the configuration menu sets a GPS automatic update time (eg, 30 minutes / 1 hour / 2 hours / 3 hours) to reset the GPS location information to the server. , The Ads Receive Settings menu, which lets you set how many times per day (e.g. 3 times, 7 times, 10 times / unlimited) you want to receive ads, and set up notifications when Push Alarms arrive. Push-alarm setup menu, a basic FAQ for web applications, a FAQ menu that displays help, etc., and an automatic redo that allows you to set whether to automatically restart push notifications when an ad application is closed. Menu and the like.

10 is a block diagram of an advertisement service providing center according to an embodiment of the present invention.

The advertisement database 210 stores and manages advertisement content for each advertiser. In one embodiment, the advertising content is a mixture of at least a portion of text, audio, video. Such advertisement content may be produced and provided by the advertiser, or may be produced and provided by an advertisement service provider or an external professional company by the advertiser. Examples of advertisements include discount advertisements for products such as clothes and shoes, discount advertisements for department stores and marts, discount service advertisements for cultural goods, and the like. The advertisement content may include data of a coupon concept for discounting an advertisement target product. For example, an ad that a department store or a mart is on sale does not need to be provided with a separate coupon to receive a discount. However, when an advertisement for a surprise discount is performed for a movie being shown at a certain theater, Coupons may need to be presented. Therefore, the advertisement content may include data of a coupon concept for a discount, and the data may be text data or barcode image data. Alternatively, the advertisement content itself may serve as a coupon.

Meanwhile, the advertisement database 210 stores and manages attribute information (metadata) for each advertisement content in addition to the advertisement content. The advertisement content attribute information includes advertiser information, advertisement product information, advertisement duration and time, advertisement target information, advertisement region information, and the like. Here, the advertisement target information is information for selecting an advertisement target. In one embodiment, the subject information consists of a unique code value assigned to the answer item. In this case, when the advertisement target information is composed of a plurality of unique code values, the unique code values may be formed by AND and OR combinations. The advertisement area information is information about a region to be advertised, and includes information on one or more regions. For example, when advertising a discount sale for a particular brand of clothing, information about all regions to which the brand store on sale belongs is included in the advertisement area information. The area information may be location coordinate information.

The user information database 220 manages information of a user who wants to receive an advertisement service for each terminal unique key data. The user information includes user's personal information (gender, age group) and preference information. This user information consists of unique code values assigned to the answer items for each query item as described above. Preferably, a record is generated in the user information database 220 for each terminal unique key data, and unique code values are recorded in each record. In the first embodiment, the user information database 220 has one record for each terminal unique key data, and each record has one-to-one corresponding answer fields for all query items. This answer field records the unique code value assigned to the answer item selected by the user. The field length may be determined so that more than one unique code value may be recorded in one answer field. This takes into account the case where more than one answer item can be selected in one query item.

In the second embodiment, the user information database 220 has one record for each terminal unique key data, and each record has only one to one query item for all query items, instead of only the number of query items answered. Alternatively, you can only have as many answer fields as there are answer items. Therefore, the total number of fields for each record may be different. In this way, according to the style analysis survey addition, the record update may be performed by recording a unique code value by generating a new field after the last field of the record by the number of additional selected answer items. In the case of conducting a style analysis survey, a method of modifying a corresponding unique code value that has been recorded is taken. In the third embodiment, the user information database 220 is basically the same as the second embodiment, but if there are additionally selected answer items according to the style analysis survey addition embodiment, a new record is generated by generating a new record. Record it. According to this method, two or more records can be generated for one terminal unique key data, but there is an advantage in that database update can be performed quickly.

The advertisement providing server 230 is a configuration for selecting mobile communication terminals to be advertised and providing advertisement contents to the selected mobile communication terminals. In one embodiment, the advertisement providing server 230 confirms the region where the advertisement content should be provided through the advertisement region information among the attribute information of the advertisement content stored in the advertisement database 210, and is located in the identified region. Check the terminal specific key data of the terminal, search the user information corresponding to the confirmed terminal unique key data to the user information database 220, and then check whether the searched user information matches the advertisement target information among the attribute information of the advertisement content. To screen the mobile communication terminal 100 as an advertisement target. In an embodiment, the advertisement providing server 230 may check the positions of the mobile communication terminals in association with an external server that tracks the positions of the mobile communication terminals. In another embodiment, the advertisement providing server 230 may receive the GPS location information directly from the mobile communication terminals to confirm the location of the mobile communication terminals.

Thereafter, the advertisement providing server 230 delivers the advertisement content to the selected mobile communication terminal 100. Here, the advertisement providing server 230 does not deliver the advertisement content using the phone number of the mobile communication terminal 100 as the destination address, but extracts the corresponding terminal unique key data stored in the user information database 220 and the destination thereof. Use it as an address to deliver advertising content. In one embodiment, the advertisement providing server 230 first sends a push alarm for the advertising content to the mobile communication terminal 100, the mobile communication terminal 100 has a response to the push alarm Only deliver advertising content.

As illustrated in FIG. 11, when the mobile communication terminal 100 receives a push alarm from the advertisement providing server 230, an advertisement notification window is displayed on the screen. When the user clicks the OK button, the advertisement application is launched and moves to the advertisement image screen. When the user clicks the confirmation button displayed on the advertisement image screen, the response is transmitted to the advertisement providing server 230 and the screen moves to the main screen of the advertisement application. The response may be used as statistical data on the response of each advertisement content in the advertisement providing center 200. To this end, the statistics service database may be further implemented in the advertisement service providing center 200.

Furthermore, the advertisement providing server 230 further has a function for notifying that the advertisement application version has been updated. For example, when a query item or an answer item included in a style analysis survey for identifying preference information of a user in an advertisement application is added, the advertisement providing server 230 updates the advertisement application version to mobile communication terminals. Send a message to inform you that Therefore, users can quickly confirm that there is a version update, and can receive the latest advertisement service through advertisement application version update and additional survey.

So far I looked at the center of the preferred embodiment for the present invention. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims. Therefore, the disclosed embodiments should be considered in an illustrative rather than a restrictive sense. The scope of the present invention is defined by the appended claims rather than by the foregoing description, and all differences within the scope of equivalents thereof should be construed as being included in the present invention.

100: mobile communication terminal 200: advertising service providing center
210: advertising database 220: user information database
230: ad service providing server

Claims (4)

An advertisement database managing a plurality of advertisement contents and attribute information for each advertisement content;
Selected for queries for user preference information and unique code values assigned to response items selected for queries for user identity information delivered with terminal unique key data granted for each mobile communication terminal from mobile communication terminals A user information database that manages unique code values assigned to response items in one-to-one correspondence for each terminal unique key data; And
The terminal unique key of the mobile communication terminal located in the target area for advertisement for each of the advertisement contents among the unique key data corresponding to the unique code values corresponding to the attribute information for each advertisement content stored in the advertisement information database by querying the user information database. An advertisement providing server extracting data and delivering advertisement contents to the corresponding mobile communication terminal using the extracted terminal specific key data;
System for providing user preferences and location-based advertising services for preventing user information leakage, characterized in that it comprises a. The method of claim 1,
The advertisement providing server sends a corresponding advertisement content according to the push alarm confirmation response of the mobile communication terminal after sending a push alarm for the advertisement to the corresponding mobile communication terminal by using the extracted unique key data. System for providing user preference and location based advertisement service for preventing user information leakage. The method of claim 1,
The advertisement providing server collects and receives confirmation of the advertisement content from the mobile communication terminals receiving the advertisement content, collects the feedback, and manages a database. The method of claim 1,
The advertisement providing server may send a message for notifying update of the advertisement application to the mobile communication terminal when a query item or answer item for the user preference information survey is added to the advertisement application for execution in the mobile communication terminal. System for providing user preferences and location-based advertising services for preventing user information leakage, characterized in that the transmission.
KR1020110051433A 2011-05-30 2011-05-30 Advertisement service providing system based on user's preference and location for protecting the user's information KR20120132992A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101453343B1 (en) * 2013-07-24 2014-10-23 장근식 User rewarding advertisement management server
CN111353802A (en) * 2018-12-21 2020-06-30 健康力股份有限公司 Intelligent marketing advertisement classification system

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101453343B1 (en) * 2013-07-24 2014-10-23 장근식 User rewarding advertisement management server
CN111353802A (en) * 2018-12-21 2020-06-30 健康力股份有限公司 Intelligent marketing advertisement classification system

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