KR20120130876A - Advertising system of mobile device using telephone number and method thereof - Google Patents

Abstract

PURPOSE: An advertising method of a mobile device using a phone number is provided to directly confirm user point benefits through the mobile device as users view information and advertisements related to where the user calls. CONSTITUTION: A mobile device(11) is connected with the internet through a communication network. An advertiser server(15) has a phone number outputted from the mobile device and communicates with one or more mobile devices. An API server(16) receives the phone number from the advertiser server to search a category. The API server outputs search information. A user database server(14) searches for an ID and a point amount requested by the advertiser server. [Reference numerals] (11) PDA/COMPUTER/SMART TV user hardware device; (12) WIFI/CELL PHONE NETWORK(3G,4G..) mobile communication network; (13) Internet(bridge); (14) USER DB server(user server); (15) ADVERTISER DB server(advertiser server); (16) API server

Description

Ad system of mobile device using phone number and its method {ADVERTISING SYSTEM OF MOBILE DEVICE USING TELEPHONE NUMBER AND METHOD THEREOF}

An object of the present invention is to provide an advertisement system and method for a mobile device using a phone number that can provide an advertisement to a consumer at the time of making a buffering call or when a telephone call is terminated.

In particular, as a mobile device, not only a smart phone, a PDA, etc., but also a device such as a smart TV, a network server connected to the Internet, etc., are intended to provide an advertisement using a phone number.

Mobile service has been made possible by the development of mobile communication technology. Especially, commercial service of 3rd generation mobile communication called IMT-2000 is started in earnest, and high-speed data transmission technology such as CDMA2000 and 1xEV-DO has become a technical standard. The range is expected to expand dramatically.

IMT-2000 stands for International Mobile Telecommunications for the 2000. It is a mobile communication system that allows users to use the service with one terminal anywhere in the world by unifying the specifications of various mobile communication systems operated by each country.

Through this, a single terminal can be used to access various services such as telephone call, video call, wireless internet, multimedia mail exchange, and electronic commerce, and global roaming service becomes possible.

In general, most modern telephones have wireless Internet service, and telephones called smart phones provide more contents than previous telephones.

And there are many phone users out there who need information to ask something. For example, you can see a lot of phone calls for things you need to buy, why you need to place an order, there are times when many people can use mobile devices as computers, and a lot of information is available to users. As a runner, you can show through smartphone phones).

However, users who use smartphones can call or use the Internet to manually find what they want. Advertisers also try to show their ads to people as much as possible, and among them, many advertisers are beginning to target people who use smartphones.

Recently, many advertising systems have been announced and appear in the market, but it is not a system that shows the advertisements that users want with one-way advertisements. There were still many weak points to show.

In other words, as a method of displaying an advertisement, a search method using keyword search information is mainstream, and many people regard a phone number as a number for making a call.

The present invention has been made to solve such a problem,

An object of the present invention is to show users and users of mobile devices using advertisements and benefits by using the wireless Internet. It is to provide an advertising system and a method of a mobile device using a phone number provided by using a dialed phone number.

Another purpose is to search for the category through the API server and send the advertisement for advertisers of the same category even if the advertiser is not registered for the phone number. To provide an advertising system and method thereof.

Another object is to provide an advertising system and method for a mobile device using a phone number that can be applied to the advertisement more efficiently by allowing points to be granted every time a user encounters an advertisement to grant a separate benefit.

The advertisement system of the mobile device using the phone number of the present invention for achieving the above object can communicate with at least one mobile device having a mobile device connected to the Internet through a communication network, and a phone number output from the mobile device. An advertiser server, an API server that receives a phone number by the advertiser server, retrieves a category, and outputs the information, and a user database server that accumulates and retrieves IDs and points requested by the advertiser server. The user database server may be configured to check the accumulation and retrieval of points by configuring the selected web in an application existing in the memory of the mobile device.

In addition, the advertising method of the mobile device using the telephone number of the present invention includes the steps of the user making a call, the step of the phone number is connected and transmitted through the communication network and the Internet network, and the step of determining whether or not the Internet network connection; Searching for a phone number in an advertiser database when the internet network is connected, and outputting information of the advertiser; outputting an item of an existing stored advertiser when the internet network is disconnected; And an additional step of providing information after providing the information of the advertiser.

The step of outputting the information of the advertiser by searching the telephone number in the advertiser database when the Internet network is connected is characterized in that the additional information request function is included so that the evaluation and coupon inquiry of the operator can be performed.

Another feature of the advertising method of a mobile device using the telephone number of the present invention is the step of making a call by the user, the step of transmitting the phone number connected through a communication network and the internet network, and determining whether the Internet network is connected. Searching for a phone number in an advertiser database and outputting information of an advertiser when the internet network is connected; and if there is no advertiser corresponding to a phone number in the step of outputting information of the advertiser, connecting to an API server. An API server connection step, a step of retrieving a telephone number through the API server, obtaining a category of the kind, extracting the obtained category in an advertiser database, and an advertiser of the same type of industry in a category in the advertiser database. Outputting information of the network and storing the existing data when the Internet network is disconnected. And it is characterized by being a step of outputting the advertiser of the item and the additional steps of: after call termination step of providing the information of the advertiser for a certain period of time and, after providing the information the advertiser's point of service.

In the additional step of providing the information after the advertiser's information, the step of transmitting the requested point from the advertiser database, the step of inquiring the user's ID when the transmission data is applied, and the point when the ID matches And accumulating and accumulating steps, and exception processing when ID mismatches.

The step of exception handling when the ID does not match is characterized in that it is configured to newly register or error process the user.

The advertising system of the present invention has the effect of showing the desired advertisement by the user to find a category for the place where the mobile user is looking for or making a call for an advertisement,

Users have the effect of seeing the benefits of the point by providing the information and advertisements about where they make calls through mobile devices.

In particular, the information regarding the search of the phone number by the advertiser's server can be provided directly through the user's terminal. If the advertiser's server does not have a phone number, the information according to the category is used by using information from other places through the API server. By selecting and providing the information of peer companies, it is possible to provide information suitable for the user's location.

In addition, when the above method is used, the following effects can be additionally obtained.

(1) Users can view the area information of the place where the call is made according to the area code.

(2) The user can display the relevant information by using the country code of the telephone.

(3) Using the phone number can show a customized advertisement for the terminal users of the smart phone, and also can increase the advertising efficiency as the advertiser can make as many exposures as desired.

1 is a schematic flowchart showing an advertising method using a mobile device of the present invention;
2 is a schematic diagram showing an advertising system for realizing an advertising method using the mobile device of the present invention;
3 is an exemplary diagram of an advertisement in a mobile device showing an embodiment of the present invention.
4 is an overall flowchart illustrating a control method of an advertisement system of a mobile device using a telephone number of the present invention;
FIG. 5 is a flowchart illustrating a case where a telephone number corresponding to information of an advertiser exists in a control method of an advertisement system of a mobile device according to the present invention;
Figure 6 is a flow chart for searching the API server to search for a category when there is no telephone number matching the information of the advertiser in the present invention,
7 is a flow chart showing a state of earning points to benefit the user when viewing the advertisement of the advertiser in the present invention,
The embodiment showing the screen of the selected web in the mobile device as shown in FIG. 8,
9 is an exemplary embodiment showing a hardware configuration of a smartphone as an example of a mobile device.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

FIG. 1 is a schematic flowchart showing an advertisement method using a mobile device of the present invention. For convenience of explanation, only a mobile phone among routine mobile devices is described. And ad routines (RT2).

In the step S1 of the telephone routine, a general telephone function (such as a smartphone telephone, an e-mail or the Internet) is performed, and when the telephone function mode for making a general telephone call step S2 proceeds, The dialed number is sent to the advertisement database (S3), and the process proceeds to step S4 to search for the advertisers in the category in the advertisement database and transmit the information to the telephone. Send the desired advertisement for a while, and when the call is terminated, proceed to step S5 to send additional information of the advertiser to the next screen for a predetermined time, and then return to the general telephone step S after performing the advertisement stop step S6. do.

The important point here is that the advertisement is made during the buffering of the telephone call and sends a late advertisement after the telephone is terminated, and the advertisement sends information related to the telephone number dialed by the user.

2 is a schematic diagram showing an advertising system for realizing an advertising method using the mobile device of the present invention.

The mobile device 11 may be implemented as a smart phone, a PDA, a computer, or a smart TV capable of mobile communication, and the mobile device 11 is connected to the Internet network through the mobile communication network 12, and the Internet network 13 ), The user database server 14, the advertiser server 15 and the API server 16 is connected.

That is, when the mobile device 11 makes a phone call and the phone number is sent to the user data server 14 through the mobile communication network 12 and the Internet 13, the user data server 14 stores a specific telephone number. When there is information in the advertiser server by searching by category, the information of the advertiser server 15 is transmitted to the mobile device 11 through the Internet and a communication network.

If the telephone number is not stored in the user data server 14, it is sent to the Internet or API server 16 to find a category in which the telephone number is stored.

If there is information on the telephone number, the information is sent from the API server 16 to the user mobile device 11 via the Internet or a communication network.

In particular, if the advertisement for the personal phone number or the user does not want the advertisement can be added to the button that can be selected separately according to the option.

In addition, to see the advertisement on the phone or to see the advertisement after the end of the phone for the advertising effect to the user to obtain the points earned for the user (user), the points are stored in the user data server 14 to earn I am trying to.

In this case, the advertiser server may introduce a bidding system that buys a time to select whether or not to be shown depending on the time, and flows the advertiser menu that incurs a cost based on the number of clicks. Can be considered

Therefore, the system of the present invention displays the advertisement of the advertiser with the consent of the user, and displays the advertisement information related to the telephone number.

This will be described with reference to FIG. 3 as follows.

For example, when a call is made to a patent office by a mobile phone, the judgment step 10 determines whether the advertiser is registered for the telephone number, and if the number is registered as the advertiser, the screen for displaying the advertisement for the number. In the case of a phone number that is not registered as an advertiser, in step 15, an advertiser of the same category is found and displayed on the screen as the category company "B".

As such, if there is no company information on the phone number, as shown in FIG. 1 and FIG. 2, the corresponding category is found after finding a category belonging to the same through the API server. It provides a connection to a specific subroutine with the language or message format used to communicate with a system program, such as a database management system, so that data from other servers can be used.

This will be described below in more detail with reference to FIG. 4.

4 is an overall flowchart illustrating a control method of an advertisement system of a mobile device using a phone number of the present invention.

This flowchart is a combination of a telephone network, an internet connection network, and an advertisement system. The telephone network consists of steps S41, S42, and S43, and the Internet connection network consists of steps S44. Advertiser output program 100 proceeds by searching for information that matches the phone number, and if the Internet connection is not available step (S45), (S46) and the advertising program step (S47), (S48) connected at the end of the call Consists of

Therefore, when the user makes a call (S42), while making a call in step S43, the user prepares to send a phone number to the advertiser data server, and when connected to the Internet (S44), searches for information corresponding to the phone number. If the advertiser output program 100 to be outputted and the Internet is not connected, the process proceeds to step S45 to search for the presence of an advertiser item or an important message stored in the advertisement system application. It will print the advertiser item or message.

When the phone call is terminated in the step S47 of the advertising program as the program to be connected after the end of the call, the information of the advertiser (review of the advertiser, the advertisement, etc.) is shown on the screen for a predetermined time on the next screen, and the advertisement disappears from the screen. The point details are sent to the user database for giving a predetermined point to the user (S48).

Of course, by executing the application described later, the user can view the point details when necessary (Fig. 7).

The advertiser output program 100 is configured as shown in FIG. The advertiser output program 100 is composed of a mobile device which is a user hardware device, an internet connection network, and an advertiser database server.

When the telephone number is transmitted to the server in step S101, the advertiser database 103 is searched in step S102 to search the telephone number and information inquiry, and is there an advertiser that matches the telephone number in the comparison step S104? The search is performed, and if there is no advertiser, the API server search program 200 of FIG. 6 is performed. If there is an advertiser, the process proceeds to step S105 and the information of the business inquired from the database is transmitted to the hardware.

The advertiser database 103 includes a name of a business, advertisement information desired by advertisers, and other additional information.

Next, when the user of the mobile device selects whether to display the additional information of the advertiser 106, if the user wants the additional information, the process proceeds to step S107 to request the desired information through the API server. Therefore, the phone number is transmitted to the server (S108), the phone number is transmitted and the evaluation / coupon inquiry is retrieved from the additional information database 110. The additional information database contains other additional information such as a business name.

As the additional information, "in the case of evaluation" refers to data posted by users on the Internet as data for evaluating a business owner, and "in case of coupon" refers to data in which a discount coupon, a date of use and a menu are recorded.

The information retrieved from the additional information database 110 is collected in step S109 and sent to step S112 to collect other information, and then the server stores the advertiser's information on the hardware device and outputs the stored information (S114).

If there is no matching information in step S104 of detecting whether there is a phone number that matches the information of the advertiser as described above, the API server search program as shown in FIG. 6 is performed, and the name, phone number, category, and address of the business owner. And searching the telephone number inquiry S201 with respect to the API server database 202 for the basic information of the employer including other information, and searching whether or not the telephone number matches in the comparison determination step S203.

If there is no matching information, go directly to step S211 and transmit the advertiser information inquired from the database to the hardware (in this case, only the signal that there is no business because no inquiry is made in the database), and if there is a matched information In step S204, the category of the business (advertiser) inquired in the content database is transmitted to the hardware, and after receiving the category name received from the API server, it is immediately transmitted to the advertiser server (S205).

When the category name is transmitted to the server (S206), the advertiser information contained in the category name transmitted in the next step S207 is inquired (via the advertiser database 103). Next, if there is no advertiser matching the category, the process proceeds to step S46 of FIG. 4 again. If there is a matching category, the process proceeds to step S211 and the advertiser information in the database is transmitted to the hardware (mobile device). After storing the information of the advertiser transmitted from the server in the hardware of the mobile device (S21), the process proceeds to step S106 of FIG. 5, and the operation state thereafter is as described above.

Here, the reason for using the API server and the advertiser database server is as follows.

For example, if a user makes a phone call for the "AA" pizza, the flow chart of FIG. 5 searches for an advertiser and if there is an advertiser, an advertisement for the advertiser is sent to the mobile device. If the telephone number is not a registered advertiser, the flowchart of FIG. 6 is executed to search for the telephone number through the API server 202 including the basic information and contents of the owner in step 202, and search for the category "pizza". After identification, the advertiser's database 103 sends the advertiser's information about the pizza "BB" stored in the category "pizza".

As such, when the user (user) makes a phone call, the advertiser output program 100 of FIG. 5 retrieves information about the phone number, and outputs an advertisement corresponding to the phone number. The API server search program 200 performs a search for a category stored in another server, recognizes the category, and sends an advertisement for a registered advertiser similar thereto in the advertiser database.

After the flow of FIG. 5 and FIG. 6 is performed, step S47 and S48 of FIG. 4 are performed to benefit the user viewing the advertisement. If step S48 is performed, the flow proceeds to the flow of FIG. 7. .

That is, the point requested from the advertisement database is transmitted to the user database (S301), and when there is a user's information call through the mobile device (S312), the process proceeds to step S302 and the user ID, point and point to the server. In step S305 of transmitting or not accumulating the user ID in the user database 304 and determining whether the user ID is matched, and accumulating the points transmitted to the user ID table (S306). If the ID does not match, exception processing (S310) is performed, for example, user registration is performed.

If the points are accumulated in the above step (S307) by transmitting through the step (S307) to store the user information transmitted from the server to the mobile device, which is a hardware device to select the stored information and the selection menu (S30).

The selection menu is displayed on the screen of the mobile device as shown in FIG. 8. The selection menu 30 includes a total point accumulation amount 31, advertisements 32 of interest, a review 33, a cashback 34, and the like. Each time a user sees an advertisement, the points are earned, and benefits such as coupons and discounts are provided.

9 illustrates a hardware configuration of a smartphone as an example of a mobile device, but may be implemented as it is, for example, in a smart TV, a network server, and another portable computer.

That is, in the case of a smartphone, audio and video devices, networks, Bluetooth, and input / output devices are connected to each other through a central processing unit, and a memory device includes a RAM and a ROM.

In the RAM of the memory device, a separate application is provided, and a separate selection web 40 is placed in the application. When the selection web is driven, a selection menu as shown in FIG. 8 may be output on the screen.

As described above, the present invention provides a program that can display advertisements on the display, and provides information about the place of the dialed telephone number, advertisements, and advertisements in the category of the place with the user's consent. As a result, users can provide a system to earn points and other benefits.

In addition, in the present invention, it is possible to search by phone number alone, not to find advertisers, but to advertise in time zones (show shows appear in the evening hours), and use country-specific numbers (people who call India later in India restaurants At the same time, video, images (pictures) and sound can be output as advertisements.

11 mobile device 12 communication network
13: Internet network
14: user server (user database server)
15: advertiser server 16: API server
30: Selection Menu
100: advertiser output program 103: advertiser data base
110: Business evaluation / coupon content database
200: API server search program
202: business owner basic information content API server database
S41, S42, S43, ......: step

Claims (8)

A mobile device connected to the Internet through a communication network;
An advertiser server capable of communicating with at least one mobile device with a phone number output from the mobile device;
An API server for receiving a phone number by the advertiser server and searching for a category and outputting the information;
Ad system of a mobile device using a phone number, characterized in that consisting of a user database server for the accumulation and search of the ID and points requested by the advertiser server.
The method of claim 1,
Ad system of a mobile device using a phone number by configuring a selection web in an application existing in the memory of the mobile device, wherein the user database server is configured to confirm the accumulation and retrieval of points.
The user makes a call,
A step in which the telephone number is connected and transmitted through a communication network and an internet network;
Determining whether the Internet is connected;
Outputting information of an advertiser by searching a phone number in an advertiser database when connecting to the Internet;
Outputting an item of an existing stored advertiser when the internet network is disconnected;
Providing the advertiser's information for a certain time after the call ends;
Advertising method of a mobile device using a phone number, characterized in that the additional step of providing a point after providing the information of the advertiser.
The method of claim 3,
The step of outputting the information of the advertiser by searching the phone number in the advertiser database when connecting to the Internet network includes a function of requesting additional information so that the evaluation and coupon search of the operator can be performed. Advertising method of mobile device. The user makes a call,
A step in which the telephone number is connected and transmitted through a communication network and an internet network;
Determining whether the Internet is connected;
Outputting information of an advertiser by searching a phone number in an advertiser database when connecting to the Internet;
An API server connection step connected to an API server when an advertiser corresponding to a telephone number does not exist in the step of outputting the information of the advertiser;
Retrieving a telephone number through the API server to obtain a category of the kind;
Extracting the obtained category in the advertiser database;
Outputting information of an advertiser of the same type of business in a category in the advertiser database;
Outputting an item of an existing stored advertiser when the internet network is not connected;
Providing the advertiser's information for a certain time after the call ends;
Advertising method of a mobile device using a phone number, characterized in that the additional step of providing a point after providing the information of the advertiser.
6. The method of claim 5,
The step of outputting the information of the advertiser by searching the phone number in the advertiser database when connecting to the Internet network includes a function of requesting additional information so that the evaluation and coupon search of the operator can be performed. Advertising method of mobile device.
6. The method of claim 5,
In an additional step of providing a point after providing information of the advertiser,
Transmitting the requested points from the advertiser database;
Querying an ID of a user when the transmission data is applied;
Steps to accumulate and accumulate points when the ID matches,
Advertising method of a mobile device using a phone number, characterized in that the step of exception handling if the ID does not match.
8. The method of claim 7,
The step of exception handling when the ID does not match is a new method of registering a user or error processing of the mobile device using a phone number, characterized in that made.

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