KR20090028054A - Method for servicing an advertisement based on a location - Google Patents

Abstract

A method for servicing an advertisement based on a location is provided to obtain location information from a user terminal and automatically supply an advertisement by using situation information accumulated while providing an advertisement, thereby conveniently providing a proper advertisement to a user at a current location. A location advertisement server receives location information at a preset time interval from a user terminal(S400). The location advertisement server requests a local advertisement server corresponding to the location information received from the user terminal(S402). The location advertisement server generates a location based advertisement list by using an advertisement ranking determining module after the location advertisement server receives the location based advertisement from the local advertisement server(S404). The location advertisement list is transmitted and displayed by a web server module of the location advertisement server(S408).

Description

Location-based advertising service method {METHOD FOR SERVICING AN ADVERTISEMENT BASED ON A LOCATION}

The present invention relates to a system and method for providing a location-based advertisement based on location information of a user terminal, and in particular, the location-based advertisement and related information continuously related to the location-based advertisement based on the location information value confirmed by the user terminal. The present invention relates to an advertisement service method based on a location of a user terminal transmitted to a user terminal.

With the development of network technology, mobile computing utilizing various user terminals is being activated. In such a mobile computing environment, a user of a user terminal wants to obtain various information based on a current location.

A typical mobile computing terminal may be a mobile communication terminal. As wireless communication and data processing technologies rapidly develop, users may use the mobile communication terminal to transmit not only voice calls but also Internet access, video communication, and video messages. Various functions such as can be used.

In addition, due to the rapid dissemination of mobile communication terminals, a considerable amount of communication occurring in human relations is established as an essential mobile computing means, such as through a mobile communication terminal.

Among them, the mobile communication terminal can identify the current position relatively accurately by using the base station and the like within a few to several tens of meters. In the case of the mobile communication terminal with GPS, it is possible to more accurately identify the current position as well as the Internet. And it has the advantage that can transmit and receive various information in real time through the mobile communication network.

Accordingly, many researches and developments on so-called location based services (LBS), which use a mobile terminal to determine a location and provide a data service based on the identified location, have been made.

Related patents in the related art include Korean Patent No. 66,546, "Wireless Location-dependent Advertisement Service System and Method Using Message Function of Wireless Terminal," which includes storage means for storing various data necessary for location-dependent advertisement service, Subscriber registration means for registering a new subscriber to use an advertising service in the storage means, an advertisement register means for registering an advertiser in the storage means, and receiving an advertisement from the advertiser, and information stored in the storage means. Selects an advertisement region and a subscriber, and stores advertisement transmission scheduling means for creating an advertisement transmission schedule for transmitting an advertisement, and stores the received subscriber location information in the storage means, and stores the advertisement transmission scheduling means in an advertisement transmission schedule of the advertisement transmission scheduling means. And send location information to send ads along And a wireless communication network interworking means for receiving the location information of the means and the subscriber from the wireless communication network, and transmitting the location information to the location information collection and transmission control means, and receiving an advertisement from the location information collection and transmission control means. Include. In summary, it is an advertisement system that receives a subscriber to receive a location dependent advertisement in advance, receives a location of a corresponding terminal from a wireless communication network, and provides an advertisement corresponding to the location as scheduled.

The above patent has a disadvantage in that the number of terminals to receive advertisements is significantly limited because of the feature of registering a terminal to receive a position dependent advertisement in advance. In addition, once the location-dependent advertising is registered to receive, there is an inconvenience to receive the advertisement regardless of the user's choice.

As another example of the location-based advertisement providing service, Korean Patent Application Publication No. 2003-77516, "System and Method for Advertisement Using Text Message," refers to a text advertisement message for an advertiser who wants an advertisement receiving subscriber within a specific region. A method and system for transmitting. More specifically, a mobile communication user who wants to receive a text advertisement subscribes to a text advertisement internet site in order to receive a text advertisement, sets a target for receiving a text advertisement in which the advertiser inputs the advertisement contents and an advertisement transmission region; Separating the text advertisement receiving subscriber among the mobile communication subscribers, searching for the advertisement recipient set by the advertiser while in the advertisement transmission region set by the advertiser among the text advertising receiving subscribers, and transmitting the text advertising message to the subscriber receiving the advertisement. And transmitting a text message about the advertisement transmission result to the advertiser, and paying the advertisement receiver for receiving the advertisement.

Another example of the patent described above is that a user of a mobile communication terminal subscribes to a text advertisement wireless Internet service to receive an advertisement, grasps the location of the corresponding mobile communication terminal, presents an advertisement corresponding to the location, and receives an advertisement receiving a feedback result. The point is to pay for the reception.

However, another example of the patent has a disadvantage in that the number of terminals to receive advertisements is significantly limited because it requires the inconvenience of having to subscribe to a text advertisement wireless Internet service in advance.

As described above, the conventional location-based advertisement service methods mainly target mobile communication terminals, and provide location-based search results when a user requests a search because there is a problem of network connection costs. In this case, advertisements are provided only to users who have registered in advance.

However, the conventional location-based advertising methods are difficult to apply to a large number of user terminals, and the method of displaying and providing result candidates based on the user's search term input in the mobile phone is inconvenient for the mobile phone user who is inconvenient in input and UI. have.

The present invention provides a location-based advertising at a predetermined interval to the user terminal of the user based on the location information obtained from the user terminal.

The present invention obtains the location information at the user terminal of the user, and when the advertisement information based on the location information is received from the advertising server and displayed on the user terminal, it provides the advertisement and accumulated situation information (access frequency, providing frequency, related By automatically providing advertisements using search, etc., the user can conveniently receive advertisements appropriate for the current location.

According to a first aspect of the present invention, a location-based advertisement service method includes: (a) providing, by a user terminal, his or her location information to a location advertisement server at a predetermined interval; and (b) at least one based on the location information. Searching for the above location-based advertisement, and (c) transmitting and displaying the searched location-based advertisement to the user terminal.

According to a second aspect of the present invention, a location-based advertisement service method includes (a) accessing an adaptive location advertisement server using a user terminal, and (b) providing location information or advertisement condition information to a search term in the user terminal. Generating and optionally providing an advertisement request message to the location advertisement server; and (c) location-based advertisement or general advertisement based on location information based on the advertisement condition information in search result data corresponding to the search word. Selectively generating a result page, and (d) transmitting and displaying the generated result page to the user terminal.

The present invention can provide a user with a highly available advertisement by providing an advertisement related to a user location to the user terminal and providing various additional functions corresponding to the advertisement.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. In addition, in describing the present invention, when it is determined that the detailed description of the related known configuration or function may obscure the gist of the present invention, the detailed description thereof will be omitted.

 The present invention is to automatically obtain the location information from the user terminal to provide continuously updated advertising based on the location information on the user terminal.

1 is a block diagram illustrating a location-based advertising service system according to an embodiment of the present invention.

Referring to FIG. 1, the location-based advertisement service system includes a user terminal 100, a wired / wireless communication network 110, an additional information providing server 120, a terminal information storage server 130, and an adaptive advertisement and search apparatus 200. ).

The user terminal 100 is a PDA 101, a smartphone 103, a notebook 105, a mobile communication terminal 107, etc., to which a location information acquisition device may be attached, such as a location information acquisition device. The advertisement request message is periodically transmitted to the adaptive advertisement and search device 120 through the wired / wireless communication network 110 using the obtained location information, and the result is displayed on a display device (not shown) and provided to the user. do..

In the advertisement request message transmitted from the user terminal 100, not only the location information but also the search word or the advertisement condition information are selectively set.

GPS is used as a location receiving apparatus for providing location information in the user terminal 100. However, when the GPS is not installed in the user terminal 100, the allocated IP address for accessing the wired / wireless communication network 110 is used. It may be provided to the adaptive search and advertising device 200.

The adaptive advertisement and search device 200 includes a search engine server 210, an adaptive location advertisement server 220, a local information server 230, a contextual information database 240, an advertisement database 250, and a wired or wireless connection. The advertisement request message is received through the communication network 110 and processed.

The adaptive advertisement and search apparatus 200 provides a search term to the search engine server 210 when a search term is set in the advertisement request message, and the search engine server 210 performs a search based on the search term to search result data. After generating the to provide it to the adaptive location advertising server 220.

The adaptive location advertisement server 220 provides the search result data provided from the search engine server 210 to the location information server 230 corresponding to the location information of the advertisement request message, and the location information server 230 provides a location. The at least one advertisement provided by the region corresponding to the information is provided to the adaptive location advertisement server 220.

Alternatively, the adaptive location advertisement server 220 retrieves an advertisement stored in the advertisement database 250, that is, at least one general advertisement.

Accordingly, the adaptive location advertisement server 220 selectively includes location-based advertisements or general advertisements provided by the local information server 230 in the search result data corresponding to the search word and provides them to the user terminal 100.

As shown in FIG. 2, the adaptive location advertisement server 220 includes an advertisement registration module 221 and a local information server 240 that additionally register an advertisement provided from an external company server in the advertisement information database 250. Advertisement list generation module 222 for generating a list of advertisements using the location-based or general advertisements retrieved from), and a context information database such as a user preference database 231 or an advertisement utilization database 232 when the advertisement list is generated. 230, the advertisement ranking module 223 for determining the advertisement rank when generating the list of advertisements, and if the search request is included in the advertisement request message, the search engine server 210 provides the search term and the corresponding result data and the advertisement. Synthesis module 224, which synthesizes a list of location-based advertisements from list generation module 222, provides video ads among location-based advertisements. Video advertisement providing module 225 for tagging, tag processing unit 226 for extracting, managing and processing tagging information similar to various keywords, and recording the result of providing the advertisement in context information database 230 or context information database 230 Advertising performance evaluation module 227 for extracting and using the advertisement performance from the advertisement utilization evaluation database 232 of the web server module 228 for providing data to the user terminal 100 of the user using the HTTP protocol. And a contextual information management module 229 that manages the contextual information database 230 in which information about user preferences and advertisement utilization is stored.

The contextual information database 230 includes a user preference database 231 and a utilization database 232.

The user preference database 231 stores user preferences for each advertisement analyzed based on the selected advertisement selection frequency and the access frequency according to the advertisement selection of the user.

The utilization database 232 stores the satisfaction level for each advertisement, that is, the satisfaction level checked after selecting the advertisement provided by the user.

The advertisement ranking module 223 sets the priority of the searched location-based advertisement or the general advertisement based on the user preference for each advertisement stored in the user preference database 231 or the satisfaction with each advertisement stored in the utilization database 232. .

The local information server 240 is an advertisement providing means installed in each region, which is an externally operated server that is provided in the region according to an advertisement request from the adaptive location advertisement server 220 in connection with an open interface and a web service. Provide at least one advertisement to the adaptive location advertisement server 220.

The advertisement database 250 stores advertisement contents, advertiser information, image advertisements, location information, advertisement providing / utilization records, etc. for advertisements registered by the advertisement registration module 221.

The additional information providing server 120 provides various additional information about the selected advertisement according to one of the advertisements provided to the user terminal 100.

The terminal information storage server 130 stores terminal information for each terminal identifier, for example, an LCD size of the terminal, a supporting codec, and manages the terminal information. That is, the terminal information storage server 130 provides terminal information corresponding to the terminal identifier to the adaptive location server 210 according to the terminal information request using the terminal identifier from the adaptive location advertisement server 220.

Meanwhile, a detailed menu for the selected advertisement is provided as one of the advertisements displayed on the user terminal 100 is selected. Examples of the additional information include a detailed information view function for the corresponding advertisement and a phone number in the advertisement. Calling function, using the function to view the location information on the map for the place to be advertised, the optimal route search function from the current location of the user terminal 100 to the corresponding place, to send a mail image to the location information on the map, within the advertisement The ability to send emails to email addresses, search for business listings for selected local ads and businesses, view listings for businesses outside of that region, find search results associated with ads, and ad sites And the ability to enter user ratings for.

On the other hand, if there is more than one location-based ad or general ad retrieved by the adaptive location ad server 220, the Ad Rank module 223 generates a list of ads using the location-based or general ads, the searched ads Create a list of advertisements prioritized based on their preference or satisfaction.

In addition, the adaptive location advertisement server 220 classifies the searched advertisements by category, provides a menu corresponding to the category, and overlays the advertisement corresponding to the menu on the screen of the user terminal 100 by selecting the provided menu. to provide.

In addition, an advertisement overlaid on the screen of the user terminal 100 may be replaced by another advertisement in a category at predetermined time intervals.

Examples of representative categories include restaurants, lodging, public, news, transportation, reservations, and the like, and menus corresponding to these categories may be displayed by being overlaid on the bottom, top, right, or left side of the screen of the user terminal 100. .

The advertisement list generation module 222 may generate the advertisement list using an XML-based standard distribution format such as RSS or ATOM.

Meanwhile, as illustrated in FIG. 3, the user terminal 100 corresponds to a location information acquisition unit 300 for obtaining location information using a location information receiving apparatus or a location information checking algorithm, or a user input search word. Environment settings for the browser 310 for receiving and browsing location-based advertisements along with the search result data, the application 320 for executing various applications of the user terminal 100, and whether advertisements set by the user are received. And an advertisement controller 330 for receiving location-based advertisements and displaying them on a display device while various application programs are executed in the user terminal 100 based on the values, each of which may be a program recorded on a recording medium. have

A process of providing an advertisement to the user terminal by the location-based advertisement service system having the above configuration will be described with reference to FIGS. 4 to 7D.

4 is a flowchart illustrating a location-based advertising service process according to an embodiment of the present invention.

Referring to FIG. 4, the adaptive location advertisement server 220 receives location information at a predetermined time interval from the user terminal 100 (S400). That is, as the user terminal 100 acquires the location information using the location information receiving apparatus, the user terminal 100 provides the location information to the adaptive location advertisement server 220 or adapts the IP information allocated through the wired / wireless communication network 110. Location type advertisement server 220.

The adaptive location advertisement server 220 requests an advertisement from the local advertisement server 240 corresponding to the location information received from the user terminal 200 (S402).

The adaptive location advertisement server 220 generates a location-based advertisement list by using the advertisement ranking module 223 after receiving the location-based advertisement from the local advertisement server 240 (S404) (S406). That is, the advertisement ranking module 223 retrieves the preference or (and) satisfaction for each location-based advertisement provided from the local advertisement server 240 in the context information database 230, and retrieves the retrieved preference or (and) satisfaction. Prioritizes high advertisements to generate a list of location ads.

The generated location advertisement list is transmitted to the user terminal 100 by the web server module 228 of the adaptive location advertisement server 220 and displayed (S408).

5 is a flowchart illustrating a process of providing a location-based advertisement service according to another embodiment of the present invention, and FIG. 6 is a diagram illustrating a search page screen provided by an adaptive location advertisement server according to the present invention.

5 and 6, after the user accesses the search page 602 provided by the adaptive location advertisement server 220 using the browser 320 provided by the user terminal 100 (S500). ), After inputting a search word in the search term input field 604 of the search page and operating the search button 606 (S502), the browser 320 of the user terminal 100 may search for the location information and the search term of the user terminal 100. The advertisement request message including an advertisement is provided to the adaptive location advertisement server 220 through the wired / wireless communication network 110 (S504). In this case, the search page includes an interface for setting advertisement condition information. When the user sets the advertisement condition information through the interface, the set advertisement condition information includes the location information and the search term. Is provided). Here, the advertisement condition information is information indicating whether the location-based advertisement is included in the search result data corresponding to the search word, the general advertisement data is included in the search result data, or the advertisement is not included.

The adaptive location advertisement server 220 provides a search term included in the advertisement request message to the search engine server 210, and thus receives search result data corresponding to the search term from the search engine server 210 (S506).

Thereafter, the adaptive location advertisement server 220 determines whether to provide the location-based advertisement to the user terminal 100 based on the advertisement condition information included in the advertisement request message (S508).

As a result of the determination in S508, when the advertisement condition information is the location-based advertisement, the advertisement list generation module 222 of the adaptive location advertisement server 220 searches the advertisement database 250 based on the location information in the advertisement request message and at least one or more. After extracting the location-based advertisement, it is provided to the composition module 224 (S510). Here, the advertisement list generation module 220 generates a location-based advertisement list in association with the advertisement ranking module 223 when there are two or more location-based advertisements retrieved from the advertisement database 250, that is, the situation information database 230. The advertisement list is generated based on the preference or (and) satisfaction with each advertisement, which is the context information stored in the advertisement. In more detail, a list of advertisements prioritized for advertisements having high preference or (and) satisfaction is generated and provided to the synthesis module 224.

In the present invention, the location-based advertisement list is generated based on the context information stored in the context information database 230. Alternatively, the tag processing module 226 may be used to generate search result data, that is, a tag of a search result site. The location-based advertisement list may be generated by extracting information and tag associations and reflecting the information and the tag ranking.

In addition, in the present invention, the adaptive location advertisement server 220 is an example of searching for a location-based advertisement in the advertisement database 250, but alternatively, the local location advertisement server 230 corresponding to the location information is requested and provided. I can receive it.

Meanwhile, when the location-based ad list is a video ad list, the adaptive location ad server 220 uses the video ad providing module 225 to extract metadata included in each frame of each video ad, and then extracts the extracted metadata. If the tag information is included in the metadata, the tag association module 226 is used to extract the tag association and reflect the same in the advertisement ranking to generate a location-based advertisement list.

The synthesizing module 224 generates a result page obtained by synthesizing the location-based advertisement list and the search result data provided from the advertisement list generation module 222 and then displays the result page of the user terminal 100 through the web server module 228. Are displayed on (S512, S514).

Meanwhile, as a result of the determination in S508, when the advertisement condition information is not the location-based advertisement, the adaptive location advertisement server 220 determines whether the advertisement condition information includes the general advertisement (S516).

As a result of the determination in S516, when the advertisement condition information includes the general advertisement, the advertisement list generation module 222 searches for the advertisement in the advertisement database 250 in association with the advertisement ranking module 223 to generate the general advertisement list. The advertisement list is generated based on the user preference or (and) satisfaction of each advertisement, which is the context information stored in the context information database 230 (S518).

The synthesizing module 224 generates a result page by synthesizing the general advertisement list and the search result data provided from the advertisement list generation module 222 (S520) and then converts the result page of the user terminal 100 through the web server module 228. The display is displayed on the display device (S514).

On the other hand, when the determination result of S516, if the advertisement condition information does not include the advertisement, the adaptive location advertisement server 220 generates a result page using only the search result data, and then the user terminal 100 through the web server module 228. The display is displayed on the display device (S514).

In S514, location-based advertisements or general advertisements are displayed in the advertisement field 608 in the search page 600. The advertisement displayed in the advertisement field 608 may be changed at predetermined time intervals, for example, in a manner of scrolling. Or a plurality of location-based advertisement lists may be changed in order.

In addition, when the advertisement field 608 of the search page 600 is selected, the detailed menu 610 corresponding to the advertisement of the advertisement field 608 may be displayed to provide various additional functions. These add-ons may include location information, phone numbers, coupons and discounts, e-mail addresses, industry information, keywords, user ratings, etc., in a way that can be performed directly in conjunction with specific keys. do.

Here, when generating the general advertising list, the adaptive location advertising server 220 uses the tag processing module 226 to extract the search result data, that is, the tag information and the tag association of the search result site, and determine the advertisement ranking. You can generate a list of general advertisements by reflecting on.

Meanwhile, when the general ad list is a video ad list, the adaptive location ad server 220 uses the video ad providing module 225 to extract metadata included in each frame of each video ad and extract the extracted meta data. If the tag information is included in the data, the tag association module 226 is used to extract the tag association and then reflect it in the advertisement ranking to generate a general advertisement list.

In addition, in the present invention, when the user terminal 100 is running the application 310, advertisements corresponding to the location-based advertisement list are displayed on the screen by the advertisement controller 330 of the user terminal 100 or are categorized. Only menus classified by category and corresponding to the category may be displayed on the screen of the user terminal 100.

That is, as an example of a method of providing a location-based advertisement received in various environments such as TV viewing and an idle screen in an overlay form, as shown in FIGS. 7A and 7B, a representative advertisement classification ( 700 can be displayed simply. In this case, an interface for displaying or selecting a location-based advertisement corresponding to a case in which one of the representative advertisement classifications 700 is selected or the cursor is positioned at one of the representative advertisement classifications 700 is provided.

In addition, as illustrated in FIGS. 7C and 7D, a plurality of menus corresponding to a category may be displayed at the bottom or the top of the screen of the user terminal 100, and the menu may be selected by selecting the menu or by placing the cursor in the menu. Alternatively, the location-based advertisement corresponding to the menu where the cursor is located is displayed in a certain area of the screen.

Various embodiments as described above include a mobile communication terminal based on a wireless communication network such as CDMA / WCDMA, a home network terminal based on a wired network, a digital TV, as well as a general computing system applied as a server or a client capable of connecting a location information receiving device. It can also be implemented in a variety of environments, such as information appliances including web browser software.

It has been described so far limited to one embodiment of the present invention, it is obvious that the technology of the present invention can be easily modified by those skilled in the art. Such modified embodiments should be included in the technical spirit described in the claims of the present invention.

1 is a block diagram illustrating a location-based advertising service system according to an embodiment of the present invention.

2 is a block diagram illustrating an internal configuration of an adaptive location advertisement server in a location-based advertisement service system according to the present invention.

3 is a block diagram illustrating an internal configuration of a user terminal for an advertisement service according to the present invention;

4 is a flowchart illustrating a location-based advertising service process according to an embodiment of the present invention.

5 is a flowchart illustrating a location-based advertising service process according to another embodiment of the present invention.

6 is a view showing a search page provided in another embodiment of the present invention,

7A to 7D are diagrams for explaining a method of displaying an advertisement provided in the present invention on a user terminal.

<Description of the code | symbol about the principal part of drawing>

100: user terminal 110: wired and wireless communication network

120: additional information providing server 130: terminal information storage server

200: adaptive advertising and search device 210: search engine server

220: adaptive location ad server 230: contextual information database

240: local advertising server 250: advertising database

Claims (25)

(a) providing, by the user terminal, location information to the location advertisement server at a predetermined interval; (b) searching for at least one location-based advertisement based on the location information; (c) transmitting and displaying the searched location-based advertisement to the user terminal; Location-based advertising service method comprising a. The method of claim 1, The location information is location-based advertising service method characterized in that the information obtained on the location receiving apparatus mounted on the user terminal or the IP information of the user terminal. The method of claim 1, The advertising service method, Recording a selection frequency and a connection frequency of the selected advertisement each time any terminal selects the advertisement provided through the location advertisement server; Analyzing user preferences based on a selection frequency and a connection frequency for each advertisement selected by the terminal and storing the user preferences in a database; Location-based advertising service method further comprising. The method of claim 3, wherein In step (b), If the plurality of location-based advertisements are searched, location-based advertising service method characterized in that for generating a location-based advertising list of priority is set based on the user preferences of each of the searched ads. The method of claim 1, In step (c), Requesting terminal information from a terminal information storage server using the identifier information of the user terminal after searching for the location-based advertisement; Receiving terminal information from the terminal information storage server, and converting the searched location-based advertisement according to the characteristics of the user terminal by using the terminal information; The location-based advertising service method, characterized in that for providing the converted location-based advertising to the user terminal for display. The method according to claim 1 or 5, The advertising service method, Providing an interface to the user terminal to check the satisfaction level with respect to the selected advertisement according to the selection of the displayed location-based advertisement; Recording satisfaction level checked through the interface in a database Location-based advertising service method further comprising. The method of claim 6, In step (b), If the plurality of location-based advertising is searched, location-based advertising service method characterized in that for generating a location-based advertising list is set priority based on the satisfaction of each searched advertising. The method of claim 1, The advertising service method, Extracting metadata of the video advertisements when a plurality of the location-based advertisements are searched and the location-based advertisements are video advertisements; Extracting tag associations of the searched video advertisements based on tag information in each metadata; Proceeding to step (c) after generating the advertisement list by setting the ranking of the video advertisements based on the tag association. Location-based advertising service method further comprising. The method of claim 1, In step (c), The method may further include classifying by category using the searched plurality of location-based advertisements. Location-based advertising service method, characterized in that for generating each menu that can access the advertisement for each category and display on the user terminal. The method of claim 9, The advertising service method, Location-based advertising service method characterized in that the display of the advertisement corresponding to the selected menu is overlaid on the screen of the user terminal according to the selection of any one of the menu displayed on the user terminal. The method of claim 10, If at least two advertisements corresponding to the selected menu are over, the overlaid advertisements are updated and displayed on the user terminal at predetermined time intervals. The method according to claim 1 or 10 or 11, The advertising service method, Providing an additional function for the selected advertisement according to the selection of the location-based advertisement displayed on the user terminal; Location-based advertising service method further comprising. The method of claim 12, The additional function may include at least one or more of location information, phone number, coupon and discount information, e-mail address, business type information, keywords, and user evaluation information of the selected advertisement. (a) accessing an adaptive location advertising server using a user terminal; (b) generating an advertisement request message in which the user terminal selectively includes location information or advertisement condition information in a search word and providing the same to the location advertisement server; (c) generating a result page of selectively synthesizing a location-based advertisement or a general advertisement based on the location information on the search result data corresponding to the search word based on the advertisement condition information; (d) transmitting and displaying the generated result page to the user terminal Location-based advertising service method comprising a. The method of claim 14, The location information is location-based advertising service method characterized in that the information obtained on the location receiving apparatus mounted on the user terminal or the IP information of the user terminal. The method of claim 14, The advertising service method, Whenever a terminal selects an advertisement provided through the location advertisement server, the user preferences are analyzed and stored in a database based on the selection frequency and the access frequency of the selected advertisement. The method of claim 16, In step (c), When the at least two location-based advertisements or general advertisements are searched, a location-based advertisement list or a general advertisement list having priority is set based on user preferences of the searched advertisements, and then synthesized with the search result data. Location-based advertising service method. The method of claim 14, In step (d), Requesting terminal information from a terminal information storage server using the identifier information of the user terminal after searching for the location-based advertisement; Receiving terminal information from the terminal information storage server, and converting the result page according to characteristics of the user terminal by using the terminal information; Location-based advertising service method, characterized in that for providing the converted result page to the user terminal for display. The method of claim 14, The advertising service method, Providing an interface for checking the satisfaction level with respect to the selected advertisement according to the selection of the displayed location-based advertisement or the general advertisement to the user terminal; Storing a satisfaction level for the selected advertisement checked through the interface in a database Location-based advertising service method further comprising. The method of claim 19, In step (c), Generating a result page by generating a location-based advertisement list or a general advertisement list whose priority is set based on the satisfaction of each of the searched advertisements, and then synthesizing the search result data with the search results data. Location-based advertising service method characterized in that. The method of claim 14, The advertising service method, Classifying the searched plurality of location-based or general ads by category; After generating each menu that can access the advertisement for each category, generating a result page including the generated menu to transmit to the user terminal for display Location-based advertising service method further comprising. The method of claim 21, The advertising service method, Location-based advertising service method characterized in that the display by overlaying the advertisement corresponding to the selected menu on the screen of the user terminal in response to selecting any one of the menu displayed on the user terminal. The method of claim 21, If at least two advertisements corresponding to the selected menu are over, the overlaid advertisements are updated and displayed on the user terminal at predetermined time intervals. The method of claim 14, In step (c), Accessing a local advertisement server corresponding to the location information from the location advertisement server when the advertisement condition information includes location-based advertisement; Receiving the location-based advertisement from the local advertisement server; Location-based advertising service method characterized in that the resulting page based on the synthesis of the location-based advertising and the search result data corresponding to the search word transmitted to the user terminal. The method of claim 14, In step (d), Receiving terminal information corresponding to the identifier of the user terminal from a terminal information storage server; Converting the generated result page according to the characteristics of the user terminal by using the provided terminal information; Location-based advertising service method, characterized in that for transmitting the converted result page to the user terminal for display.

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