KR20120128850A - advertising wheel cap assembly for automobile - Google Patents

advertising wheel cap assembly for automobile Download PDF

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Publication number
KR20120128850A
KR20120128850A KR1020110046747A KR20110046747A KR20120128850A KR 20120128850 A KR20120128850 A KR 20120128850A KR 1020110046747 A KR1020110046747 A KR 1020110046747A KR 20110046747 A KR20110046747 A KR 20110046747A KR 20120128850 A KR20120128850 A KR 20120128850A
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South Korea
Prior art keywords
wheel cap
wheel
vehicle
advertising
cap assembly
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KR1020110046747A
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Korean (ko)
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KR101276411B1 (en
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최동윤
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최동윤
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    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B60—VEHICLES IN GENERAL
    • B60B—VEHICLE WHEELS; CASTORS; AXLES FOR WHEELS OR CASTORS; INCREASING WHEEL ADHESION
    • B60B7/00—Wheel cover discs, rings, or the like, for ornamenting, protecting, venting, or obscuring, wholly or in part, the wheel body, rim, hub, or tyre sidewall, e.g. wheel cover discs, wheel cover discs with cooling fins
    • B60B7/20—Wheel cover discs, rings, or the like, for ornamenting, protecting, venting, or obscuring, wholly or in part, the wheel body, rim, hub, or tyre sidewall, e.g. wheel cover discs, wheel cover discs with cooling fins having an element mounted for rotation independently of wheel rotation
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B60—VEHICLES IN GENERAL
    • B60B—VEHICLE WHEELS; CASTORS; AXLES FOR WHEELS OR CASTORS; INCREASING WHEEL ADHESION
    • B60B7/00—Wheel cover discs, rings, or the like, for ornamenting, protecting, venting, or obscuring, wholly or in part, the wheel body, rim, hub, or tyre sidewall, e.g. wheel cover discs, wheel cover discs with cooling fins
    • B60B7/0026—Wheel cover discs, rings, or the like, for ornamenting, protecting, venting, or obscuring, wholly or in part, the wheel body, rim, hub, or tyre sidewall, e.g. wheel cover discs, wheel cover discs with cooling fins characterised by the surface
    • B60B7/0033—Wheel cover discs, rings, or the like, for ornamenting, protecting, venting, or obscuring, wholly or in part, the wheel body, rim, hub, or tyre sidewall, e.g. wheel cover discs, wheel cover discs with cooling fins characterised by the surface the dominant aspect being the surface appearance
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G09F21/045—Mobile visual advertising by land vehicles supported by the wheels
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B60—VEHICLES IN GENERAL
    • B60B—VEHICLE WHEELS; CASTORS; AXLES FOR WHEELS OR CASTORS; INCREASING WHEEL ADHESION
    • B60B2310/00—Manufacturing methods
    • B60B2310/60—Surface treatment; After treatment
    • B60B2310/64—Effect of treatments
    • B60B2310/658—For advertising

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  • Engineering & Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)

Abstract

PURPOSE: An advertisement wheel cap assembly for a vehicle is provided to maximize advertising effect of the wheel cap. CONSTITUTION: An advertisement wheel cap assembly for a vehicle comprises a rotary shaft(20), a wheel cap(10), and an elastic member(30). The rotary shaft is fixed to a rim(1) of a vehicle wheel. The wheel cap is installed in the rotary shaft to be rotated. The exterior surface of the wheel cap comprises a logo or patterns. The elastic member is fixed to the rim and the rear portion of the wheel cap and rotates a wheel cap reversely while a vehicle is stopped.

Description

차량의 광고용 휠캡 어셈블리{advertising wheel cap assembly for automobile}Advertising wheel cap assembly for automobiles

본 발명은 차량의 차륜에 적용되는 광고장치에 관한 것으로, 더욱 상세하게는 차량의 차륜에 설치되어 차량의 주행시 차륜과 동일한 방향으로 함께 회전하며 차량이 정지했을 때 이전과는 반대 방향으로 회전하도록 하여 주목도를 향상시키고, 광고 효과를 극대화할 수 있도록 한 차량의 광고용 휠캡 어셈블리에 관한 것이다. The present invention relates to an advertisement device applied to a wheel of a vehicle, and more particularly, is installed on the wheel of the vehicle to rotate together in the same direction as the wheel when the vehicle is driven, and to rotate in the opposite direction as before when the vehicle is stopped. The present invention relates to a wheel cap assembly for advertisement of a vehicle to improve attention and maximize an advertisement effect.

최근들어 자동차 시장의 경쟁이 심화됨에 따라 자동차의 휠 캡에 자동차 회사의 로고 등을 새겨넣거나, 특정 업체나 상품 등의 광고를 위한 문구 등을 새겨 넣음으로써 광고 효과를 도모하거나, 자동차 튜닝 효과를 얻고자 하는 노력들이 계속되고 있다. In recent years, as the competition in the automobile market has intensified, the logo of an automobile company is engraved on the wheel cap of the car, or the phrase for advertisement of a specific company or product is engraved to promote an advertisement effect or to obtain a car tuning effect. Efforts are ongoing.

이에 종래에는 차륜은 회전하더라도 로고 및 광고 문구가 표시되어 있는 부분은 회전하지 않도록 하여 차량의 주행시 광고 문구를 육안으로 확인이 가능하도록 하거나, 차륜에 조명 장치를 장착하여 조명 효과를 제공하는 방식 등이 개발되고 있다. Therefore, conventionally, even if the wheel is rotated, the part where the logo and the advertisement text are displayed is not rotated so that the advertisement text can be visually checked when the vehicle is driven, or the lighting device is mounted on the wheel to provide a lighting effect. Is being developed.

종래에 개발된 차량의 광고용 휠 캡은 차륜의 림에 고정되거나 림에 아이들링(idling) 상태로 연결되어, 항상 차륜의 회전 방향과 동일한 방향으로 회전하거나 차륜이 회전하더라도 휠 캡은 회전하지 않도록 구성되어 있다. 따라서, 종래의 광고용 휠 캡은 그 동작이 예측되어 외부인들의 시선을 잘 끌지 못하는 문제가 있다.
Advertisement wheel cap of the conventionally developed vehicle is fixed to the rim of the wheel or connected to the rim of the rim (idling), so that the wheel cap does not rotate even if the wheel always rotates in the same direction as the rotation direction of the wheel or the wheel is rotated have. Therefore, the conventional advertising wheel cap has a problem that the operation is not expected to attract the eyes of outsiders.

본 발명은 상기와 같은 문제를 해결하기 위한 것으로, 본 발명의 목적은 차량의 주행시 차륜과 동일한 방향으로 함께 회전하며, 차량이 정지했을 때 이전과는 반대 방향으로 회전하도록 하여 외부인들의 주목도를 향상시키고, 이를 통해 광고 효과를 극대화할 수 있도록 한 차량의 광고용 휠캡 어셈블리를 제공함에 있다.
The present invention is to solve the above problems, an object of the present invention is to rotate together in the same direction as the wheel when driving the vehicle, to improve the attention of outsiders by rotating in the opposite direction as before when the vehicle is stopped In this regard, the present invention provides a vehicle wheel cap assembly for maximizing the advertising effect.

상기와 같은 목적을 달성하기 위한 본 발명은 차륜의 림에 고정되는 회전축과; 상기 회전축에 회전 가능하게 설치되며, 외면에 특정 로고 또는 문양을 표시되는 휠캡과; 일단이 상기 림에 고정되고 타단이 상기 휠캡의 배면부에 고정되어, 차륜이 일방향으로 회전한 후 정지했을 때 상기 휠캡을 차륜의 회전 방향과 반대 방향으로 회전시키는 탄성부재를 포함하는 것을 특징으로 하는 차량의 광고용 휠캡 어셈블리를 제공한다.
The present invention for achieving the above object is a rotating shaft fixed to the rim of the wheel; A wheel cap rotatably installed on the rotating shaft and displaying a specific logo or pattern on an outer surface thereof; One end is fixed to the rim and the other end is fixed to the rear portion of the wheel cap, the vehicle characterized in that it comprises an elastic member for rotating the wheel cap in a direction opposite to the direction of rotation of the wheel when the wheel is stopped after rotating in one direction Provides an advertising wheel cap assembly.

본 발명에 따르면, 차량의 주행시 휠캡이 차륜과 동일한 방향으로 함께 회전하게 되고, 차량이 진행하다가 정지하여 차륜이 회전하지 않게 되면, 휠캡이 이전과는 반대 방향으로 회전하게 된다. 따라서, 차량이 정지된 상태에서 상기 휠캡만 회전하게 되므로 다른 차량에 비하여 외부인의 시선을 쉽게 끌 수 있게 되고, 휠캡에 새겨진 로고 또는 문양을 외부인에게 좀 더 강렬하고 쉽게 전달하여 광고 효과를 높일 수 있다. According to the present invention, when the vehicle is driven, the wheel cap rotates together in the same direction as the wheel, and when the vehicle stops while moving, the wheel does not rotate, the wheel cap rotates in the opposite direction as before. Therefore, only the wheel cap is rotated while the vehicle is stopped, so that it is easier to attract the outsider's eyes than other vehicles, and the logo or pattern engraved on the wheel cap can be more intensely and easily transmitted to the outsider, thereby increasing the advertising effect. .

도 1은 본 발명의 일 실시예에 따른 광고용 휠캡 어셈블리가 적용된 차량의 측면도이다.
도 2는 도 1의 광고용 휠캡 어셈블리의 단면도이다.
도 3a 내지 도 3c는 본 발명의 광고용 휠캡 어셈블리의 작용을 나타낸 개략적인 정면도이다. 1 is a side view of a vehicle to which the advertising wheel cap assembly according to an embodiment of the present invention is applied.
2 is a cross-sectional view of the advertising wheel cap assembly of FIG.
3a to 3c is a schematic front view showing the operation of the advertising wheel cap assembly of the present invention.

이하, 첨부된 도면을 참조하여 본 발명에 따른 차량의 광고용 휠캡 어셈블리의 바람직한 실시예를 설명한다. 참고로, 본 발명에서 '광고용'이라는 용어는 차량의 제작사나 특정 회사, 특정 장소, 상품, 서비스 등의 광고를 위한 로고나 문양 뿐만 아니라, 차량의 심미감이나 주목도를 향상시키기 위한 특정 색상이나 문양, 로고 등 다양한 목적의 로고와 문양을 모두 포함하는 것임을 유념해두어야 한다. Hereinafter, with reference to the accompanying drawings will be described a preferred embodiment of the wheel cap assembly for advertising of the vehicle according to the present invention. For reference, in the present invention, the term 'advertisement' is not only a logo or a pattern for advertising a vehicle manufacturer or a specific company, a specific place, a product or a service, but also a specific color or pattern for improving the aesthetic or attention of the vehicle, It should be noted that it includes both logos and patterns for various purposes such as logos.

도 1 내지 도 3은 본 발명의 바람직한 실시예에 따른 광고용 휠캡 어셈블리를 나타낸 것으로, 이 실시예의 광고용 휠캡 어셈블리는 차륜(W)의 림(1) 중앙에 고정되는 회전축(20)과, 상기 회전축(20)에 회전 가능하게 설치되는 휠캡(10)과, 일단이 상기 림(1)에 고정되고 타단이 상기 휠캡(10)의 배면부에 고정되어 차륜이 일방향으로 회전한 후 정지했을 때 상기 휠캡(10)을 차륜의 회전 방향과 반대 방향으로 회전시키는 탄성부재(30)를 포함한 구성으로 이루어진다. 1 to 3 show an advertising wheel cap assembly according to a preferred embodiment of the present invention, the advertising wheel cap assembly of this embodiment is a rotating shaft 20 is fixed to the center of the rim (1) of the wheel (W), and the rotating shaft ( 20 is rotatably installed on the wheel cap 10 and one end is fixed to the rim 1 and the other end is fixed to the rear portion of the wheel cap 10 when the wheel is rotated in one direction and then the wheel cap 10 ) Is configured to include an elastic member 30 for rotating in the direction opposite to the rotation direction of the wheel.

상기 회전축(20)은 차륜(W)의 림(1)에 일체로 형성될 수도 있지만, 림(1)과는 개별체로 제작된 후 용접 또는 나사 결합 방식 등으로 림(1)에 고정될 수 있다. 상기 회전축(20) 중 상기 휠캡(10)이 연결되는 부분은 다른 부분보다 작은 직경을 갖도록 되어, 회전축(20)의 외측 단부와 내측부 각각에 휠캡(10)의 이탈을 방지함과 더불어 휠캡(10)의 축방향 이동을 제한하는 외측 단턱부(21) 및 내측 단턱부(22)가 각각 형성되어 있다. The rotary shaft 20 may be integrally formed on the rim 1 of the wheel W, but may be fixed to the rim 1 by welding or screwing after being manufactured separately from the rim 1. . The portion of the rotating shaft 20 to which the wheel cap 10 is connected has a smaller diameter than other portions, and prevents the wheel cap 10 from being separated from each of the outer end and the inner portion of the rotating shaft 20 and the wheel cap 10. The outer stepped part 21 and the inner stepped part 22 which restrict the axial movement of the step C) are formed, respectively.

상기 휠캡(10)은 외면에 특정 로고 또는 문양을 표시되는 원반형의 회전판으로서 중앙부에는 상기 회전축(20)에 자유롭게 상대 회전 가능하게 끼워지는 베어링(15)이 결합된다. 상기 휠캡(10)의 배면에는 상기 탄성부재(30)의 일단부가 결합되는 체결편(12)이 구비된다. The wheel cap 10 is a disk-shaped rotating plate that displays a specific logo or pattern on the outer surface is coupled to the bearing 15 is fitted to the rotation shaft 20 to be relatively rotatable. The rear surface of the wheel cap 10 is provided with a fastening piece 12 to which one end of the elastic member 30 is coupled.

상기 휠캡(10)은 배면부가 상기 탄성부재(30)의 일단부에 결합되어 있으므로, 차륜(W)이 회전하여 림(1)이 회전하게 되면 탄성부재(30)에 의해 림(1)과 동일한 방향으로 회전 운동하게 된다. 상기 휠캡(10)이 회전축(20)을 중심으로 회전 운동할 때 휠캡(10)의 진동을 최소화하기 위하여 상기 림(1)에 휠캡(10)의 외주부가 수용되어 안내되는 가이드홈(2)이 형성될 수 있다. Since the wheel cap 10 is coupled to one end of the elastic member 30, the wheel cap 10 is the same as the rim 1 by the elastic member 30 when the wheel W is rotated so that the rim 1 rotates. Direction of rotation. In order to minimize vibration of the wheel cap 10 when the wheel cap 10 rotates about the rotation shaft 20, the guide groove 2 accommodated and guided by the outer circumference of the wheel cap 10 is accommodated in the rim 1. Can be formed.

상기 탄성부재(30)는 차륜(W)이 일방향으로 회전할 때 상기 휠캡(10)을 차륜(W)의 회전 방향과 동일한 방향으로 회전시키면서 탄성력을 축적하고 있다가 차량이 정지했을 때 원상태로 복귀하면서 축적되어 있던 탄성력으로 휠캡(10)을 이전과는 반대 방향으로 회전시키는 작용을 한다. 이 실시예에서 상기 탄성부재(30)는 일방향으로 감겨진 원추형의 코일스프링으로 이루어지나, 이외에도 일방향으로 감겨진 태엽스프링 등 다양한 공지의 스프링을 이용하여 구성할 수 있다. The elastic member 30 accumulates elastic force while rotating the wheel cap 10 in the same direction as the rotation direction of the wheel W when the wheel W rotates in one direction, and then returns to its original state when the vehicle stops. While rotating the wheel cap 10 in the opposite direction as before by the accumulated elastic force acts. In this embodiment, the elastic member 30 is made of a conical coil spring wound in one direction, but can be configured using various known springs, such as a spring wound in one direction.

상기와 같이 구성된 본 발명의 광고용 휠캡 어셈블리는 다음과 같이 작동한다. The advertising wheel cap assembly of the present invention configured as described above operates as follows.

차량이 전진하여 차륜(W)이 고속으로 회전하게 되면, 상기 휠캡(10)이 탄성부재(30)에 의해 차륜(W)의 림(1)과 동일한 방향(도 3a 및 도 3b에서 반시계방향)으로 회전하게 된다. 이 때, 도 3b에 도시된 것과 같이 휠캡(10)에 연결되어 있는 탄성부재(30)가 휠캡(10)의 회전 관성에 의해 조여지게 되면서 탄성력이 축적된다. When the vehicle moves forward and the wheel W rotates at a high speed, the wheel cap 10 is moved by the elastic member 30 in the same direction as the rim 1 of the wheel W (counterclockwise in FIGS. 3A and 3B). To rotate. At this time, as shown in Figure 3b as the elastic member 30 is connected to the wheel cap 10 is tightened by the rotational inertia of the wheel cap 10, the elastic force is accumulated.

차량이 진행하다가 신호를 받거나 주정차를 위해 정지하여 차륜(W)이 회전하지 않게 되면, 휠캡(10)에 더 이상 회전 관성력이 가해지지 않게 되고, 이에 따라 도 3c에 도시한 것과 같이 탄성부재(30)가 원상태로 복원되면서 휠캡(10)이 이전과는 반대 방향(도면상 시계방향)으로 회전하게 된다. 따라서, 차량이 정지된 상태에서 상기 휠캡(10)이 회전하게 되므로 다른 차량에 비하여 외부인의 시선을 쉽게 끌 수 있게 된다. When the vehicle receives a signal or stops for a stop, and the wheel W does not rotate, the rotational inertial force is no longer applied to the wheel cap 10, and as shown in FIG. 3C, the elastic member 30 is shown. ) Is restored to its original state, the wheel cap 10 is rotated in the opposite direction (clockwise in the drawing) than before. Therefore, since the wheel cap 10 is rotated while the vehicle is stopped, it is possible to easily attract the outsider's eyes compared to other vehicles.

이 실시예에서 상기 휠캡(10)에는 특정 로고나 특정 색상의 문양 등만 표시되는 것으로 설명하였지만, 휠캡(10)에 LED 조명 등을 장착하여 시인성을 더욱 향상시킬 수도 있을 것이다. In this embodiment, the wheel cap 10 has been described as only a specific logo or a pattern of a specific color, etc., but the wheel cap 10 will be equipped with LED lights, etc. may further improve visibility.

또한, 본 발명의 광고용 휠캡 어셈블리는 일반 차량에 적용될 수도 있지만, 이외에도 놀이공원의 고객 운반용 차량이나 놀이용 차량 등 다양한 분야의 차량에 동일 또는 유사하게 적용하여 유용한 효과를 얻을 수 있을 것이다. In addition, the advertising wheel cap assembly of the present invention may be applied to a general vehicle, but in addition to the same or similar to the vehicle of various fields such as a customer transport vehicle or amusement vehicle of the amusement park will be able to obtain a useful effect.

전술한 본 발명에 따른 광고용 휠캡 어셈블리의 실시예들은 단지 본 발명의 이해를 돕기 위한 예시 목적으로 제안된 것으로 본 발명은 이에 국한되지 않으며, 본 발명이 속하는 분야에서 통상의 지식을 가진 자라면 첨부된 특허청구범위에 기재된 기술 사상의 범주 내에서 다양한 변경 및 실시가 가능할 것이다.
Embodiments of the above-described advertising wheel cap assembly according to the present invention are proposed for illustrative purposes only to help understanding of the present invention, and the present invention is not limited thereto, and a person skilled in the art to which the present invention pertains is attached. Various changes and implementations may be made within the scope of the technical idea described in the claims.

W : 차륜 1 : 림
2 : 가이드홈 10 : 휠캡
12 : 체결편 15 : 베어링
20 : 회전축 21 : 외측 단턱부
22 : 내측 단턱부 30 : 탄성부재W: Wheel 1: Rim
2: guide groove 10: wheel cap
12: fastening piece 15: bearing
20: rotating shaft 21: outer stepped portion
22: inner stepped portion 30: elastic member

Claims (5)

차륜의 림(1)에 고정되는 회전축(20)과;
상기 회전축(20)에 회전 가능하게 설치되며, 외면에 특정 로고 또는 문양을 표시되는 휠캡(10)과;
일단이 상기 림(1)에 고정되고 타단이 상기 휠캡(10)의 배면부에 고정되어, 차륜이 일방향으로 회전한 후 정지했을 때 상기 휠캡(10)을 차륜의 회전 방향과 반대 방향으로 회전시키는 탄성부재(30)를 포함하는 것을 특징으로 하는 차량의 광고용 휠캡 어셈블리.A rotating shaft 20 fixed to the rim 1 of the wheel;
A wheel cap 10 rotatably installed on the rotation shaft 20 and displaying a specific logo or pattern on an outer surface thereof;
One end is fixed to the rim (1) and the other end is fixed to the rear portion of the wheel cap 10, the wheel to rotate the wheel 10 in the opposite direction to the rotation direction of the wheel when the wheel is stopped after rotating in one direction Wheel cap assembly for advertising of a vehicle, characterized in that it comprises a member (30). 제1항에 있어서, 상기 탄성부재(30)는 원추형 코일 스프링인 것을 특징으로 하는 차량의 광고용 휠캡 어셈블리.According to claim 1, wherein the elastic member 30 is an advertising wheel cap assembly of the vehicle, characterized in that the conical coil spring. 제1항에 있어서, 상기 탄성부재(30)는 태엽스프링인 것을 특징으로 하는 차량의 광고용 휠캡 어셈블리.The method of claim 1, wherein the elastic member 30 is an advertising wheel cap assembly of the vehicle, characterized in that the spring. 제1항에 있어서, 상기 림의 외측 단부에는 상기 휠캡(10)의 외주부가 수용되어 휠캡(10)의 회전시 휠캡(10)의 회전 운동을 안내하는 가이드홈(2)이 형성되어 있는 것을 특징으로 하는 차량의 광고용 휠캡 어셈블리.The outer periphery of the wheel cap 10 is received at the outer end of the rim is formed with a guide groove (2) for guiding the rotational movement of the wheel cap 10 when the wheel cap 10 is rotated Wheel cap assembly for advertising vehicles. 제1항에 있어서, 상기 회전축(20)의 외측단부와 내측부에 상기 휠캡(10)이 이탈되는 것을 방지함과 더불어 휠캡(10)의 축방향 이동을 제한하는 외측 단턱부(21) 및 내측 단턱부(22)가 형성된 것을 특징으로 하는 차량의 광고용 휠캡 어셈블리.
The outer step portion 21 and the inner end of claim 1, wherein the wheel cap 10 is prevented from being separated from the outer end and the inner end of the rotation shaft 20, and the axial movement of the wheel cap 10 is restricted. Wheel cap assembly for advertisement of the vehicle, characterized in that the jaw portion 22 is formed.
KR1020110046747A 2011-05-18 2011-05-18 advertising wheel cap assembly for automobile KR101276411B1 (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20220090031A (en) * 2020-12-22 2022-06-29 넥센타이어 주식회사 Tire wheel

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US10766299B2 (en) 2018-01-15 2020-09-08 Ford Global Technologies, Llc Vehicle wheel assembly

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Publication number Priority date Publication date Assignee Title
JPH0796702A (en) * 1993-09-29 1995-04-11 Jun Sato Stationary wheel cap
JPH1159102A (en) * 1997-08-22 1999-03-02 Juichi Shimizu Wheel cover
DE19812827A1 (en) * 1998-03-24 1999-09-30 Alpina Burkard Bovensiepen Gmb Lockable hub cap
JP2000262562A (en) 1999-03-16 2000-09-26 Iwai Shoji Kk Wheel cover for wheelchair

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20220090031A (en) * 2020-12-22 2022-06-29 넥센타이어 주식회사 Tire wheel

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