KR20120051821A

KR20120051821A - Search result tracing systme and dual display method using the same

Info

Publication number: KR20120051821A
Application number: KR1020100113111A
Authority: KR
Inventors: 박세진
Original assignee: 박세진
Priority date: 2010-11-15
Filing date: 2010-11-15
Publication date: 2012-05-23
Also published as: KR101215918B1

Abstract

The present invention displays the search results based on other criteria in the form of an operational banner or an icon in a general search result provided by a search portal site such as Naver or Daum to display high quality information and sites that are not exposed by the advertising cost criteria. The present invention relates to a search result tracking system and a search result binary display method using the same. The system of the present invention includes a search word and an address extraction unit mounted on a user terminal and extracting a search word or an address when a user inputs a search word in a search box or an address in an address window; A link extracting unit for extracting a link of a search result selected by a user; A database for registering and storing expert search information; A matching module that receives a search word or address extracted from the search word and address extraction unit and matches the data registered in the database; A link operator for calculating an optimal link of a corresponding search word or address when a matching is confirmed by the matching module; And a dualization display unit which compares the link of the search result extracted by the link extracting unit with the link of the database calculated by the link operator, and if not matched, dualizes the dual link form.

Description

Search result tracking system and method to display search result dualization using it {SEARCH RESULT TRACING SYSTME AND DUAL DISPLAY METHOD USING THE SAME}

The present invention relates to an Internet search method, and more particularly, displays the search results based on other criteria in the form of an operational banner or an icon in a general search result provided by a search portal site such as Naver or Daum, and exposes them by advertising cost criteria. The present invention relates to a search result tracking system that enables the use of high quality information and sites that have been hidden, and a search result dualization display method using the same.

In general, when performing a search query or a directory search in a search portal site, a search result or a site link is provided so that users can select and access a desired web page.

However, most portals or search sites provide the search results in the form of ranks based on the bid price of the advertisement, reflecting the advertising cost, rather than providing the qualitative information needed by the user in providing the search results. There is a problem that can not be. In other words, the search of portal sites is difficult to search for desired information by closing the open window and finding other search results when unwanted or insufficient information or site is opened in the search result reflecting the advertising cost, and searching by advertising cost rather than providing valid information. It is difficult to provide an optimal search result because the results and information are exposed.

The present invention has been proposed to solve the above problems, an object of the present invention is to enter the address in the address bar after the user runs the web browser to access the website or search portal after entering the search portal When searching by input, find the optimal link corresponding to the search word or address and dual display it in the form of dual link so that you can save time in tracking the user's search results and get high quality search results. The present invention provides a system and a method of displaying search results using the same.

In order to achieve the above object, the system of the present invention includes a search word and an address extraction unit which is mounted in a user terminal and extracts a search word or an address when a user inputs a search word in a search box or an address in an address box; A link extracting unit for extracting a link of a search result selected by a user; A database for registering and storing expert search information; A matching module that receives a search word or address extracted from the search word and address extraction unit and matches the data registered in the database; A link operator for calculating an optimal link of a corresponding search word or address when a matching is confirmed by the matching module; And a dualization display unit which compares the link of the search result extracted by the link extracting unit with the link of the database calculated by the link operator, and if it does not match, dualizes the dual link form.

In addition, the method of the present invention to achieve the above object, the first step of receiving a search word or a site address from the user terminal; A second step of providing a search result corresponding to a search term or a site address inputted by the search engine; Receiving a search word or a site address from a user terminal and extracting a link corresponding to the search word or a site address from a database; A fourth step of comparing and calculating the link extracted in the third step with the search result link of the second step, and generating a dual link if the two values are different from each other; And a fifth step of dualizing and displaying the dual link information generated in the fourth step.

In the fifth step, the search result link of the search engine is displayed in the first window, and if the link extracted from the database is displayed in the second window or banner, an operation banner, or an icon, or the two links are the same in the fourth step, If the re-search is performed in the logical server, and there is no data in the re-search, only the search results of the search engine are displayed in the first window.

According to the present invention, when a user runs a web browser and enters an address in an address bar to access a website or enters a search term in a search box after accessing a search portal, By searching for a link and dualizing it in the form of a dual link, it is possible to shorten the time for tracking the user's search results and to obtain high quality search results.

In addition, the present invention is to track the search terms of the search result link and the link of the site address link and display the selected search results of the specialized information searcher in dual link form based on the link tracking to display advertising costs in the search portal results providing method such as Naver, Daum Information and sites other than the general information exposure according to the configuration can be discovered, and the duality display and additional dual links selected by specialized information search companies can be provided to increase the accuracy, diversity, and speed of information.

1 is a schematic diagram showing the overall configuration of a search result tracking system for providing search results by dualizing according to the present invention;
FIG. 2 is a detailed block diagram of the search result tracking system shown in FIG. 1;
3 is a flowchart illustrating an operation procedure of a search result tracking system according to the present invention;
4 is a flowchart illustrating a procedure of dualizing and displaying a search result according to the present invention;
5A to 5D are examples of screens for dually displaying search results according to the present invention.

The technical problems achieved by the present invention and the practice of the present invention will be more clearly understood by the preferred embodiments of the present invention described below. The following examples are merely illustrative of the present invention and are not intended to limit the scope of the present invention.

1 is a schematic diagram showing the overall configuration of a search result tracking system for providing search results by dualizing according to the present invention, Figure 2 is a detailed block diagram of the search result tracking system shown in FIG.

Referring to FIG. 1, the user PC 110 is equipped with an application program 114 for providing a service according to the present invention together with the web browser 112, preferably the application program 114 is in accordance with the present invention. It may be installed on the user PC 110 in a manner that is downloaded from the search result tracking site 120 that can provide the results registered by the specialized information search company.

As shown in FIG. 2, the application 114 accesses the search site 130 through the web browser 112 and then searches for a search term when the search term is input in the search box. And, if the URL is entered in the address box of the web browser 112, the address extraction unit 114b for extracting the URL and passing it to the logical server side, the link extraction unit for extracting the link from the search results displayed on the web browser 112 ( 114c), a dualization display unit 114d for comparing the link of the search site with the link of the logical server and displaying the dual link in a dual link form is different.

The search result tracking site 120 includes a full-text search database 124 storing search results selected and registered by professional information searchers, and a user accesses the portal site 130 to enter a search word in a search box or a web browser. The logical server 122 receives the input of the URL into the address bar of the 112 from the application program 114 and provides the expert search result requested by the user in the form of a dual link. As shown in FIG. 2, the logical server 122 checks whether there is a link in the database 124 corresponding to the search word input from the search word extractor 114a or the address input from the address extractor 114b. The matching module 122a and a link operator 122b for extracting an optimal link corresponding to a search word or an address from the database 124. If there is no matching link, it may be registered in the database 124 using a registration request unit (not shown).

Portal search site 130 is a conventional web site, such as Naver, Daum, blue, etc., as shown in FIG. 2, a search term input unit 132 that receives a search term through a search box, and a search result corresponding to the entered search term. It consists of a search engine 134 for finding a search result, and a search result display unit 136 for displaying a search result to provide a search result corresponding to a search word input by a user in a conventional manner.

3 is a flowchart illustrating an operation procedure of a search result tracking system according to the present invention, FIG. 4 is a flowchart showing a procedure of dualizing and displaying search results according to the present invention, and FIGS. 5A to 5D are diagrams illustrating the present invention. Accordingly, this is an example of a screen displaying the search results by dualizing them.

Referring to FIG. 3, the search result tracking site 120 constructs an expert database for providing a search result desired by a user separately from a general search site such as a portal site and provides a service. When the user registers or accesses the search result tracking site 120, the application program 114 is downloaded and mounted on the user PC 110 (S1 and S2).

When the user accesses the portal site 130 by driving the web browser 112 on the user PC 110 equipped with the application 114, and enters a search word in a search box or a URL in the address bar, the portal site 130 ) Provides the search results to the user based on the entered search words (S3 to S5).

Meanwhile, the application program 114 mounted on the user PC 110 extracts a search word or URL input by the user and transmits the search word or URL to the logical server 122, and the logical server 122 links to the transmitted search word or address. Check whether there is a match (S6, S7). If there is a link corresponding to the matching result, the link operation provides an optimal link corresponding to the corresponding search word or address, and the user PC 110 extracts the link from the search results of the portal site and then extracts the link from the logical server 122. If it does not match by comparing and matching, the user PC 110 displays the search results in dual link form with the search results of the portal site (S9 to S13). Accordingly, the user can quickly obtain and use the actual information desired by the user.

Referring to FIG. 4, after the web browser 112 is driven, the portal site 130 is accessed to input a search word in a search box or an address (URL) in the address bar (S21). The application 114 extracts a search word or address (URL) and transfers it to the logical server 122. The logical server 122 searches the search word or address related database to calculate an optimal link to the user PC 110. After transmitting, the user PC 110 generates a second window, a banner, or a flash in the search result or the address result registration database and outputs the desktop or search page results (S22 to S27). That is, the convenience of searching is provided by screening and providing results by an expert in accordance with the present invention when exiting a window in any result link and re-searching or finding another result.

For example, searching for a patent office on Naver provides a search result as shown in FIG. 5A, and clicking a patent office in the search result shows a patent office site in a new window as shown in FIG. 5B. The tracking system of the present invention automatically generates a KIPRIS link on the back side after recognizing the link of the JPO web page, and provides the KIPRIS as a new window as shown in FIG. 5D or banners the patent information search service as shown in FIG. 5C. Alternatively, the display is duplicated with an operation banner flash.

As described above, the present invention tracks the search term of the search result link and the link of the site address, and dualizes and displays the selected search result of the specialized information searcher in the form of dual link based on the link tracking. In addition to general information exposure based on the advertising cost setting, information and sites can be identified, and the duality display and additional dual links selected by specialized information searchers can improve the accuracy, diversity, and speed of information. That is, according to the search result tracking system of the present invention, the dual number display and dual format of the average access number, dwell time, access page for each search word, and the moving path of the search word are added with the visual elements behind the result link page according to the search result tracking of the search user. Create a link automatically.

The present invention has been described above with reference to one embodiment shown in the drawings, but those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom.

102: Internet 110: user terminal
112: web browser 114: application
120: search results tracking site 122: logical server
124: Database 130: Portal Search Site

Claims

A search word and an address extractor mounted on the user terminal and extracting a search word or an address when the user inputs a search word in a search box or an address in an address bar;
A link extracting unit for extracting a link of a search result selected by a user;
A database for registering and storing expert search information;
A matching module that receives a search word or address extracted from the search word and address extraction unit and matches the data registered in the database;
A link operator for calculating an optimal link of a corresponding search word or address when a matching is confirmed by the matching module; And
A search result tracking system comprising a dual display unit which compares the link of the search result extracted by the link extracting unit with the link of the database calculated by the link operator and dualizes and displays the dual link form if the link is not matched. .

2. The search result tracking system according to claim 1, wherein the matching module and the link operator are implemented in a logical server, and the logical server and the database constitute a search result tracking site.

A first step of receiving a search word or a site address from a user terminal;
A second step of providing a search result corresponding to a search term or a site address inputted by the search engine;
Receiving a search word or a site address from a user terminal and extracting a link corresponding to the search word or a site address from a database;
A fourth step of comparing and calculating the link extracted in the third step with the search result link of the second step, and generating a dual link if the two values are different from each other; And
And a fifth step of dualizing and displaying the dual link information generated in the fourth step.

The method of claim 3, wherein the fifth step
Displaying search result dualization by using a search result tracking system that displays a search result link of a search engine in a first explorer window, and displays a link extracted from a database as a second explorer window, banner, action banner, or icon. Way.

The method of claim 3, wherein the fifth step
In the fourth step, if the two links are the same, the logical server performs the re-search, and if there is no data in the re-search, only the search result of the search engine is displayed in the first explorer window. How to Display Result Binarization.