KR101516635B1 - Provide method of blog marketing infomation and select of blog ranking - Google Patents

Abstract

The present invention relates to "a blog ranking selection and marketing information providing method"
In particular, it evaluates the value of domestic blogs posted on portal sites such as Naver and Daum, selects blog rankings, and provides marketing information for blogs.
A blog ranking is calculated by a blog ranking selection method comprising a number of views of effective keywords per search engine and various items related to blog exposure such as a blog search ranking,
The present invention relates to a method of providing blog ranking and marketing information providing items necessary for blog management (marketing) such as a blog entry keyword and a search ranking by keyword.

Description

METHOD OF BLOG MARKING INFOMATION AND SELECT OF BLOG RANKING [0002]

The present invention relates to a blog ranking selection method and a marketing information providing method.

It evaluates the value of domestic blogs posted on portal sites such as Naver and Daum, selects blog rankings, and provides blog marketing information.

A blog ranking is calculated by a blog ranking selection method comprising a number of views of effective keywords per search engine and various items related to blog exposure such as a blog search ranking,

A method of providing blog ranking and marketing information, which provides items necessary for blog management (marketing) such as blog entry keyword and search ranking by keyword,

In particular, providing blog rankings with credibility;

Users can effectively analyze their blogs and effectively promote their blog's marketing strategies to maximize marketing and promotion of their blogs;

The present invention relates to a method of providing blog ranking and marketing information, in which advertising revenue and various profits can be generated through their own blogs.

In general, as Naver and the following personal blogs on portal sites are activated, many blog operators are keen on managing their blogs, and are wondering how to market their blogs more effectively ,

As many bloggers create advertising revenue and various profits through blogs, blog operators are fiercely competing to promote their blogs to users a little more.

Along with this phenomenon, blog operators are interested in blog marketing programs that are provided in some markets to help improve the popularity ranking of the blogs.

Korean Patent No. 10-1003084 entitled " Blog creation and blog information search service system and method "
Improve the accuracy and reliability of information search results,
It is possible to search for or generate a blog providing information by selecting terms necessary for searching from the sentences displayed on the screen for information retrieval, thereby providing information using a blog or generating a new blog quickly,
In order to improve the efficiency of information exchange among searchers having similar interest fields by forming a community of searchers who have performed keyword search related to each other using a blog,
An Internet service unit for providing a blog creation interface to a searcher connected through a communication network;
The blog server receives a blog search request signal including a keyword related to a blog to be searched from the Internet service department, and the blog server provides a blog having the same or similar name as the keyword included in the blog search request signal and information related to the keyword The blog server extracts the blog and transmits it to the searcher terminal in the form of a list. If the blog server determines whether to search the contents of the blog output on the blog list, Or whether a blog generation request signal is generated by selecting a keyword output on the terminal screen of the searcher, and when a specific blog is selected from among the outputted blog lists, the blog server searches the blog information included in the blog for the search To the terminal A blog search unit to transmit;
When the blog providing information related to the keyword does not exist or when a blog generation request signal is generated, the blog server receives the blog name transmitted through the searcher terminal and determines whether or not the inputted blog name can be used Determines whether or not a blog having the same or similar name as the inputted blog name exists if the inputted blog name is a usable name, and if there exists a blog having the same or similar name as the entered blog name The blog server determines whether or not a blog having the same or similar name is created, and when there is no blog having the same or similar name as the inputted blog name, and when the blog creation having the same or similar name as the blog is requested The blog may be exposed The exposure condition may not be exposed to blog creation unit for creating a blog to provide information on the keyword; And
And a storage unit configured to store the blog and the data to be output to the blog. A method for a blog generation and a blog information search service system is disclosed.

In Korean Patent Laid-Open No. 10-2008-0044915 entitled " Ranking of Blog Documents ", in order to provide high-quality blog search results as blogging is popularized,
Receiving a search query from a blog search engine,
Retrieving a blog document in response to the search query,
Generating a first relevance score for the blog document based on a relevance of the blog document to the search query;
Generating a second quality score for the blog document based on the quality of the blog document, the second quality score being independent of the search query;
Generating a third ranking score based on the first relevance score and the second quality score; And
Providing information about the blog document based on the third rank score;

Discloses a method of providing a ranked blog document in response to a search query by a blog search engine.

However, a method of providing a blog information search service system or a ranked blog document according to the prior art, including Korean Patent No. 10-1003084 and Korean Patent Publication No. 10-2008-0044915,
The blog promotion program provided to the blog operator for the promotion of the blog up to the present time is provided with only the simple promotional material such as the specific search word and the simple information of the blog,

In particular, there is a problem that the blog operator has little publicity effect on the blog;

The blog operator can not accurately analyze the problem of the blog to promote his blog;

 I can not compare the popularity of my own blogs with those of others,

The user also has an accurate evaluation ranking of blogs comparing and evaluating a large number of registered blogs on the portal site, and analysis data of each blog is not available,

It is impossible to grasp in advance which advertisement the advertiser who wants to advertise through the user blog can advertise to the blog in the most effective way to promote the advertisement to the consumer, and there is a problem that the analysis time for analyzing many troubles is long .

The blog rankings are calculated by the blog ranking method composed of various items related to the blog exposure,

Providing "Blog Rank Selection and Marketing Information Providing Method" of the present invention, which provides items necessary for blog management (marketing);

SUMMARY OF THE INVENTION [0006]

In particular, by providing reliable blog rankings and blog marketing information, it is possible for a blog operator to analyze his / her blog effectively and to maximize marketing and promotion of his / her blog;

Blog operators can generate advertising revenue and profits through their blogs;

Users can also effectively analyze numerous blogs and effectively establish a PR strategy for the blog;

In this way, it is possible to identify in advance which blogs the advertiser who wants to advertise through the user's blog can promote the advertisement to the blog in the most effective way. And a method for providing a blog ranking and a marketing information according to the present invention, and a technical problem to be solved by the present invention.

The blog ranking is calculated by using various items related to the blog exposure such as the number of hits of the effective keyword for each search engine and the ranking of the blog search,

Providing blog management (marketing) items such as blog entry keyword and search ranking by keyword; The present invention provides a " blog rank selection and marketing information providing method "

The present invention provides a " blog ranking selection and marketing information providing method ", which solves the problems of the prior art,

In particular, by providing reliable blog rankings and blog marketing information, blog operators can effectively analyze their blogs, and by effectively establishing a public relations strategy for the blogs, it is possible to maximize the effectiveness of marketing and promotion of their blogs ;

The blog administrator can generate advertising revenue and various profits through his blog;

Users can also effectively analyze a large number of blogs and effectively establish a PR strategy for the blog;

The effect that the advertiser who wants to advertise through the user blog can grasp in advance which blog can advertise the advertisement to the consumer in the most effective way; It is a very useful invention to bring.

FIG. 1 is a block diagram of a blog ranking and marketing information providing method according to the present invention.
FIG. 2 is a block diagram illustrating a flow chart of a blog ranking and a marketing information providing method according to the present invention,
FIG. 3 is a flow chart illustrating the steps of selecting blog rankings and providing marketing information according to another embodiment of the present invention.

Hereinafter, the "method for providing blog ranking and marketing information" of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a blog ranking and marketing information providing method according to the present invention,

FIG. 2 is a flow chart showing steps of selecting a blog ranking and providing marketing information according to the present invention,

FIG. 3 is a flow chart showing steps of another embodiment of the blog ranking and marketing information providing method according to the present invention.

The present invention relates to a blog ranking selection method and a marketing information providing method.

It evaluates the value of domestic blogs posted on Naver and the following portal sites, selects blog rankings, and provides marketing information for blogs.

The blog rankings are calculated by the comprehensive ranking and the category ranking by the blog rank selection method including the number of views of the effective keywords by the search engines and the various items related to the blog exposure such as the blog search rankings,

The present invention relates to a method of providing blog ranking and marketing information providing items necessary for blog operation (marketing) such as blog entry keyword and search ranking by keyword.

1. Overall, blog rankings by category,

2. Analyze blog keywords to determine if they are commercially viable (many keywords with paid ads)

(Free advertising keywords), a blog search keyword list,

3. Blog search rankings by keywords (Naver, Next)

4. The keyword view number, the blog search result exposure section ranking information,

(Home page).

Hereinafter, a method of providing blog ranking and marketing information according to the present invention will be described with reference to the accompanying drawings.

As shown in Figs. 1 and 2;

The "blog ranking selection and marketing information providing method" of the present invention comprises the following steps S1 to S4 (see FIG. 1 configuration diagram).

Step S1: Supplier collection step for blog data per portal

The search keyword and the keyword view number retrieved from the portal company (Naver, next), the search blog rank according to the search keyword and the keyword view number, and the blog data per portal, which is the corresponding blog information.

Step S2: Analysis of provider's blog data collection per portal and database input step

In step S1, the collected blog data is analyzed, and the retrieved search keywords are classified into commercial keywords having a large number of paid advertisements and free advertising corresponding non-commercial keywords, and search keywords, Analyzed with the portal section's exposure section ranking data, and entered into the computer database (D / B).

Step S3: Step by step of searching for database input data of provider and selecting blog rankings according to categories

In step S2, the commercial keyword and the non-commercial keyword's blog search keyword list entered in the computer database are extracted, and the non-commercial keywords according to the number of paid advertisements and the number of free advertisements are added to the ratings according to the rating.

Portal search ranking, keyword views, portal, category,

Each of the + and - depending points according to the rank of the exposed section of the blog search result is assigned to each item, and the blog rank of each category is selected.

Step S4: The user accesses the supplier server (home page), receives the blog rank and blog information

In step S3, blog rankings by category, category, blog search keyword list of commercial and noncommercial keywords, blog search rank by keyword of general portal (Naver, next), keyword view, portal, category, blog The search result exposed section ranking information is provided to the user (user) from the homepage (server).

As shown in Fig. 3;

The method for providing blog ranking and marketing information according to the present invention may be configured to include steps S1, S2, S3, and S41 in which step S4 of the blog ranking and marketing information providing method of the present invention is changed to step S41 described below. have.

Step S41: Step S41: the user receives the installation order, the blog rank, and the blog information of the blog rank and the blog information providing program supplied by the provider

In step S3, blog rankings by category, category, blog search keyword list of commercial and noncommercial keywords, blog search rank by keyword of general portal (Naver, next), keyword view, portal, category, blog The search result exposure section ranking information is provided as a blog ranking and a blog information providing program CD (CD).

In addition, the blog ranking and marketing information providing method of the present invention,

The blog, which is the object described in the steps S1 to S4 or S1 to S3 and S41 of the present invention,

A step S 1 to S 4 or a step S 1 to S 3 and a step S 41 of a configuration to which a web site or a cafe is applied as an object;

(QR) code which can be contacted and recognized by a smartphone or a card reader on the server (home page) of the provider, and the user contacts the QR code and is connected to the provider's server The blog ranking, and the marketing information providing method.

As described above, the blog ranking selection and marketing information providing method according to the present invention includes steps S1 to S4 or S1 to S3 and S41.

[0006] In the technical construction in which the problems mentioned in the above-mentioned prior art are solved,

A technology configuration that allows a blog operator to analyze his or her blog effectively and to maximize marketing and promotion of his or her blog by providing the blog rankings and blog marketing information with reliability to the user;

The blog administrator can construct the technology that can generate advertisement income and various profits through his blog;

Users can also effectively analyze numerous blogs, and can efficiently construct a PR strategy for the blog;

This is because the advertiser who wants to advertise through the user blog can advertise the advertisement on the blog, so that it can grasp the most effective way to advertise to the consumer. "And" how to provide blog ranking and marketing information ".

Hereinafter, the blog ranking and marketing information providing method of the present invention will be described in more detail with reference to embodiments.

Example 1;

Portal blogosphere, next blog, blog search keyword, big blog, portal Naver and next exposed keywords, movie, CGV, ironman three criteria, based on the overall ranking of the big blog and category A calculation method based on a ranking calculation standard, and a calculation score are carried out and illustrated.

end. Ranking calculation standard:

① Number of Views = Keyword Search Views (Searches)

② Blog exposure ranking by portal weight = Weight by blog search ranking (weight added per portal): Naver, blog exposure rankings + portal awareness (Naver 10 points, next 5 points)

③ Keyword level weights = Total number of advertisers, number of hits, number of pages exposed per search unit (PPC) and portal section by keyword

④ Weighting by category =

Keywords such as adult, gambling, illegal information, etc. -

Keywords that are rich in information such as travel destinations, restaurants, and beauty are added +

⑤ Portal section weighting = Grant additional points according to blog section exposure ranking in integrated search results

I. Big Blog Ranking Output Scoring Method Example:

"Big Blog" ranking calculation Overall score : (1) + (2) + (3) = 1,800

(1) "Movie" keyword = 1,000 (① Number of views) X 10 (② Search ranking weighting by portal) X 0.3 (③ Keyword level weighting) X 0.2 (④ Weight by category) X 2 (⑤ Portal section weighting); 1,200 points (by category)

(2) "CGV" keyword = 500 (① number of views) X 7 (② portal ranking weighting by portal) X 0.2 (③ keyword level weighting) X 0.2 (④ weight by category) X 3 (⑤ portal section weighting); 420 points (score by category)

(3) "Iron Man" Keyword = 300 (① Number of Views) X 5 (② Search Weight of Portal Ranking) X 0.3 (③ Keyword Level Weight) X 0.2 (④ Weight by Category) X 2 (⑤ Portal Section Weight); 180 points (score by category)

Example 2:

Portal blog, Naver and next, blog blog search keywords, "happy blog" portal Naver, next exposed CGV, ironman two criteria, happy blog overall and category by rank, listed above, . A calculation method based on a ranking calculation standard, and a calculation score are carried out and illustrated.

- Example of happy blog ranking output score method:

"Happiness Blog" ranking calculation Overall score : (1) + (2) = 372 points

(1) "CGV" keyword = 300 (① number of views) X 7 (② portal search ranking weight) X 0.2 (③ keyword level weight) X 0.2 (④ weight by category) X 3 (⑤ portal section weight); 252 points (by category)

(2) "Iron Man" Keyword = 200 (① Number of Views) X 5 (② Search Weight by Portal) X 0.3 (③ Keyword Level Weight) X 0.2 (④ Weight by Category) X 2 (⑤ Portal Section Weight); 120 points (by category)

As described above, the "big blog" of the first embodiment was calculated by calculating the score for each category with 1,0000 keywords of "movie" keyword, 420 keywords of "CGV" and 180 keywords of "Ironman" ;

In the "happy blog" of the second embodiment, the score for each category is calculated by calculating 252 "CGV" keywords and 120 "Irishman" keywords, and the total score is calculated as 372 points;

The ranking of the "Big Blog" of Embodiment 1 is significantly higher than that of the "Happiness Blog " of Embodiment 2,

Ranking of blog search keywords by non-commercial keywords in Examples 1 and 2, blog search keyword list by general portal (Naver, etc.), rank of keyword search by keyword, number of portal, category by category, , Provided by the supplier, proved to be available to the user.

Claims (4)

Step S1: Supplier collection step of blog data per portal; Search keyword (s) retrieved from portal company (Naver, next) and step A keyword search number, and a search blog ranking according to the search keyword and the number of keyword views, and blog data per portal, A method for providing blog ranking and marketing information;
The method of claim 1, further comprising the steps of S2 to S4.

Step S2: Analysis of provider's blog data collection per portal and database input step
Collected in step S1 By analyzing the blog data per portal, the searched search keywords are classified into commercial keywords with a lot of paid advertisements and free advertisement corresponding non commercial keywords, and rankings of the search blog rankings, blog search results, and portal sections of portal search results Data, and inputs them to a computer database (D / B).

Step S3: Step by step of searching for database input data of provider and selecting blog rankings according to categories
In step S2, add the And extracting a blog search keyword list of the inputted commercial keyword and the non-commercial keyword, assigning the non-commercial keyword according to the number of the commercial advertisement keywords according to the number of paid advertisements and the number of the free advertisement to the +, -
The blog rankings are selected according to category, by category, by category, by keyword, by portal, by portal, by category, by category, and by +, - depending on ranking of blog search result exposure section.

Step S4: The user accesses the supplier server (home page), receives the blog rank and blog information
Selected in step S3 Blog rankings by category, by category, by category, by blog search keyword list of commercial and non-commercial keywords, by keyword, by keyword, by portal, by category, by blog And provides the information to the user (user) on the homepage (server). The method according to claim 1, wherein the step S4 comprises steps S2, S3, and S41 in which the step S41 is changed to step S41.

Step S41: Step S41: the user receives the installation order, the blog rank, and the blog information of the blog rank and the blog information providing program supplied by the provider
Selected in step S3 Blog rankings by category, by category, by category, by blog search keyword list of commercial and non-commercial keywords, by keyword, by keyword, by portal, by category, by blog Provide information, blog rankings and blog information Program CD (CD) Provided by computerized media. delete delete

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