CN101093515A - System for arranging advertisement according to competitive price in sliced time based on searching engine - Google Patents
System for arranging advertisement according to competitive price in sliced time based on searching engine Download PDFInfo
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Abstract
A bidding-sequence advertisement system based on search engine as per time slot comprises information issuing-module for inputting information content to be issued by publisher, storage databank for storing information and exhibiting price, checking module for verifying the truth of inputted information and for storing qualified information in said databank, index module for searching information in time slot according to key word, sequencing module for sequencing searched result according to high-low of price and result page generating module for generating final result page according to webpage format template.
Description
Technical field
The present invention relates to a kind of bid ranking ad system, more specifically, relate to a kind of bid ranking ad system of the search engine based on key word.
Background technology
Search engine (Search Engine) is one internet information resource is searched for arrangement and classification, and is stored in the network data base system for user inquiring, comprises information search, information classification, user inquiring three parts.Popular search engine has two big classes at present: split catalog formula search engine and keyword full-text search formula search engine.Split catalog formula search engine is collected internet information and is classified according to certain standard, and enroll respective directories, with level and one by one the subitem the mode administrative directory, the information of searching can enter from level to level according to split catalog, finally finds desired information.Keyword full-text search formula search engine utilizes its inner searching machine people spider (Spider) program, big and small web site contents on the automatic searching for Internet, between the relevant webpage of each keyword and all, set up a corresponding relation according to the web page correlation principle, be stored in the database of its webserver, the user is as long as the input keyword just can find all indexed webpages that meet this keyword feature, and in the mode of hyperlink to search result list, and simple introduction arranged, click corresponding link and just can enter corresponding Internet resources website, thereby find information needed.The result who searches like this is millions of usually, but the high more information of correlativity, and the position in search result list is forward more.
And the correlativity advertisement of the search engine best internet online advertisement form that is present effect.The characteristics of this series advertisements are the forms of bidding of generally carrying out, advertiser's website wants to obtain first rank or appear at the retrieval homepage in search engine, will pay the bid ranking expense to search engine, the advertisement of overbid always is displayed on earlier position, thereby easier searched user finds and notes that this is the main pattern of searching for the industry profit now.The basis of the bidding price that to be the advertiser be ready each click of paying for the relevant advertisement of this key word is carried out and at last the paying of search engine also is based on the click volume statistics.This mode helps the advertiser and controls advertising cost better, realizes the target by the effect paying, thereby can farthest excavate advertising potential, realizes the win-win situation between search engine service merchant and the advertiser.
A kind of like this advertising strategy has breakthrough progress with respect to traditional media advertisement and other forms of online advertisement, but there is a significant disadvantage, that is, it realizes the basis---by clicking charging mode (CPC), in worldwide, be faced with the problem of click fraud at present.Investigation shows, belongs to false the click in the click volume of search engine relevance advertisement greatly, does not bring any income to the advertiser, thereby can allow the advertiser sustain a great loss in vain.And advertiser's website also will occur on the alliance website of this engine except appearing in the search engine, and this has just caused can't being avoided of false click.Cause the false reason of clicking to mainly contain three: one, bid ranking marketing commission merchant deliberately increases the behavior of clicking owing to ordering about of interests; The 2nd, the malicious attack that advertisement putting client's rival takes for the marketing cost that exhausts the other side; The 3rd, what the netizen formed in the browsing page process clicks unintentionally.And the advertiser sustains a loss and causes their distrust to this advertisement mode easily, finally also will have influence on the whole credit worthiness and the development space of search engine relevance advertisement.
Summary of the invention
Technical matters to be solved by this invention is to provide a kind of bid ranking ad system based on search engine, can click by getting rid of false, has also controlled advertising cost simultaneously, realizes the target of paying by effect.
In order to solve the problems of the technologies described above, the invention provides a kind of bid ranking ad system on a time period based on search engine, comprising:
Information issuing module is used for input information publisher's the content that releases news; Stored data base is used to store releasing news and show price by described information issuing module input; Auditing module is used to verify the authenticity by the information of information issuing module input, and with qualified information stores in described stored data base; Retrieval module is used for according to key word releasing news in the time period being searched for; Order module is used for according to the height of showing price the Search Results that described retrieval module obtains being sorted; The results page generation module is used for according to the webpage format template that sets in advance, and will arrange according to the order of described order module gained by the Search Results core content that described retrieval module obtains, and generates the net result page.
By information issuing module and order module, the information publisher is paid by showing every day, and kept the strategy that information is bidded as the standard of bidding, can fundamentally stop the click fraud problem.Simultaneously,, can also make the advertiser see advertising results easily, and make wiser advertisement decision-making with this because paid period is very short.
Description of drawings
Fig. 1 is the system chart of embodiments of the invention;
Fig. 2 is the system flowchart of embodiments of the invention;
Fig. 3 is the auditing flow figure of embodiments of the invention.
Embodiment
In order to understand the present invention better, the invention will be further described below in conjunction with the drawings and specific embodiments.
As shown in Figure 1, bid advertisement system comprises information issuing module, stored data base, auditing module, retrieval module, order module, subscriber information management module, the module of bidding and results page generation module.Information issuing module is wanted information releasing and other relevant information input databases with the information publisher; The information stores database is deposited information and other relevant informations that the publisher submits to; Whether the signal auditing module is used for the information that the msu message publisher submits to suitable, comprise whether illegal, whether relevant with the key word of submitting to, and be used for judging that user balance is whether not enough, and further after the user bids success, qualification of term of life or the like; Retrieval module is accepted the key word that search subscriber is submitted to, and provides the core content of search result corresponding according to search key; The various rules that order module is set according to bid advertisement system sort to Search Results; The subscriber information management module is used to the historical record of showing that the user bids, comprises column, key word, quality degree, bid advertisement position, residue advertisement position etc., and the user can inquire about the bid record of oneself by this module; The module of bidding is used for by regularly carrying out a shell script, and the data that inquiry deposits in by release module in database are taken out the user profile of bid front three (by descending sort), the deduction and the money of single-candidate mutually of bidding in the user's of correspondence account; The results page generation module gets up the series arrangement that the Search Results core content is set according to order module according to predefined webpage format template, generates the net result page.
As shown in Figure 1 and Figure 2, in the information issuing process, information publisher's login enters bid advertisement system of the present invention, in information issuing module, fill in the content that need release news according to relevant prompting, also to select key word, and set the displaying price of every day, for example, the keyword of oneself need selecting fills in search key, fill in the information relevant with search key and provide at section (can be a day or January or other times section) institute hopes sometime the displaying price of carrying out advertisement, simultaneously all right preview and modification institute information releasing.Keyword can select input, but the keyword of input must can find in information publisher's information releasing, can guarantee the correctness that releases news so to a certain extent.This information issuing module provides the dual mode input information, and a kind of is towards the user who does not have own website, and typing oneself needs information releasing in detail; A kind of is towards needs.In information issuing module, the user can be corresponding information of real estate in the keyword association of oneself input, thereby during this key word of search, can occur the associated information of real estate of this key word in the Search Results in search engine.Simultaneously, in order to embody the commercial value of keyword in the search engine, when this keyword of association, need input oneself to wish the displaying price of bearing.So just realized bidding on a time period, the amount of money of the displaying price of paying with the information publisher has exchanged location advertising constant in the certain hour section for, thereby has effectively avoided by the generation of clicking the click fraud incident in the charging mode.
Whether the signal auditing module can be examined authenticity or the information issue of guaranteeing the information issue by manual examination and verification or machine suitable.Under the situation of machine audit, in this module, can realize this function by certain information anti-fake module, for example, when the issue information of real estate, filter out false information by this information anti-fake module of regional identification module, if a second-hand house information publisher is issued as the Xueyuan Road, Chaoyang District, Beijing City with the address, it is false that the zone identification module will be easy to identify this address, thereby judge that this information is false, and then refuse this information, or edit this information, it is met the demands by audit, and it is deposited in the information stores database.Have only information, just can be listed in the Search Results by retrieval module by audit.Under the situation of manual examination and verification, for the validity and the correctness of guarantee information, the system manager judges whether information meets the requirements, and this information is handled accordingly.As shown in Figure 3, at first, the system manager enters the mouth the log-on message auditing module by the keeper, and the user can register the identity of oneself, and the system manager gets in touch this user according to the contact method that the user stayed, and examines the authenticity and the validity of this user identity.When determining when correct the account that just can open native system for the user.When the amount of money of the required paying of user behind account, the keeper just can be user's account charging; The keeper can check the information of real estate of user's issue, examine the validity and the authenticity of information of real estate.If find and unmatched information of real estate of keyword or false information of real estate, can handle accordingly.
The order module of bid advertisement system of the present invention realizes that the step of ordering comprises:
At first, read and show every day that the information publisher sets price at certain key word;
Then, according to following principle all advertising messages are sorted:
Overbid come the low information front of bid; It is identical to bid, and then the information of bidding earlier comes the front of back up bid information;
The information publisher can assess the advertising results on the same day, and decides second day bid price before certain time of default.
As shown in Figure 2, the information publisher has issued information in bid advertisement system of the present invention, and this system receives after user's the retrieval request, reads relevant advertisements information.Suppose that this keyword is " international trade ", then retrieval module is in the normal searching result of this keyword of request, order module begins to read out all advertising messages of having bought " international trade " keyword in stored data base, showed price content, publisher and the same day separately that comprises these information.Order module according to " overbid come the low information front of bid; It is identical to bid, and then earlier the information of bid comes the front of back up bid information " Cahn-Ingold-Prelog sequence rule all relevant advertisements information are sorted, if A bid 200 yuan the same day; 100 yuan of B bids; C also bids 100 yuan, but the B bid is early, then last order ads is exactly A-B-C.That is, the user will see on the advertisement display location on " international trade " search results pages that finally A comes topmost, and B is at second, and C in the end.
The information publisher according to the traffic case on the same day to the same day advertising results assess.The closing time of system's appointment (generally being set at zero point at midnight) before, determine whether continued advertisement delivery in second day, and if continue to throw in second day displaying price.The user has the right that several times are revised bid, and system will be as the criterion with its last bid.
System is written into the up-to-date bid information of user at the appointed time (to be assumed to be zero point at midnight), and covers the information of the previous day.For example, advertiser A the previous day, the bid to " international trade " was 100, and the back is 200 for the bid of setting on the same day, and then in system after the fixed time, the bid information of A will be updated to 200, and beginning to accept it simultaneously is second day displaying price.
Claims (4)
1, a kind of bid ranking ad system on a time period based on search engine comprises:
Information issuing module is used for input information publisher's the content that releases news;
Stored data base is used to store releasing news and show price by described information issuing module input;
Auditing module is used to verify the authenticity by the information of information issuing module input, and with qualified information stores in described stored data base;
Retrieval module is used for according to key word releasing news in the time period being searched for;
Order module is used for according to the height of showing price the Search Results that described retrieval module obtains being sorted;
The subscriber information management module is used to the historical record of showing that the user bids;
The module of bidding, be used for by regularly carrying out a shell script, the data that inquiry deposits in by described release module in described database are taken out the user profile of bid front three (by descending sort), the deduction and the money of single-candidate mutually of bidding in the user's of correspondence account;
The results page generation module is used for according to the webpage format template that sets in advance, and will arrange according to the order of described order module gained by the Search Results core content that described retrieval module obtains, and generates the net result page.
2, the bid ranking ad system on a time period based on search engine according to claim 1 is characterized in that, the height clooating sequence according to showing price of described order module is:
Overbid information come the low information front of bid;
It is identical to bid, and then the information of bidding earlier comes the front of back up bid information.
3, the bid ranking ad system on a time period based on search engine according to claim 1, it is characterized in that, described signal auditing module further comprises the information anti-fake module, is used for carrying out the checking of authenticity by the information of described information issuing module input.
4, the bid ranking ad system on a time period based on search engine according to claim 1 is characterized in that the described time period is one day.
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007101431090A CN101093515A (en) | 2007-08-03 | 2007-08-03 | System for arranging advertisement according to competitive price in sliced time based on searching engine |
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| CNA2007101431090A CN101093515A (en) | 2007-08-03 | 2007-08-03 | System for arranging advertisement according to competitive price in sliced time based on searching engine |
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Cited By (23)
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| CN102246167A (en) * | 2008-10-20 | 2011-11-16 | 谷歌公司 | Providing search results |
| WO2012040881A1 (en) * | 2010-09-30 | 2012-04-05 | Yahoo! Inc. | Determining placement of advertisements on web pages |
| CN102576446A (en) * | 2010-06-01 | 2012-07-11 | 李正甲 | Method for managing advertisement and advertisement management server |
| CN102656600A (en) * | 2009-12-22 | 2012-09-05 | 乐天株式会社 | Advertisement display server, advertisement display method, program for advertisement display server, and storage medium |
| CN102667747A (en) * | 2009-08-13 | 2012-09-12 | Ad巨人有限责任公司 | Web-based marketing management system |
| CN102722835A (en) * | 2012-05-22 | 2012-10-10 | 山西优府信息技术开发有限公司 | Network marketing expansion system |
| CN103093003A (en) * | 2012-10-27 | 2013-05-08 | 长沙九窝网络科技有限公司 | Search result ordering system and method based on mutual assistance popularizing function |
| CN103559627A (en) * | 2013-10-16 | 2014-02-05 | 金硕澳门离岸商业服务有限公司 | Advertising information display method and advertising information management system |
| CN103646024A (en) * | 2009-03-19 | 2014-03-19 | 北京立新盈企信息技术有限公司 | Information distribution method used for Internet search engine |
| CN104142945A (en) * | 2013-05-08 | 2014-11-12 | 阿里巴巴集团控股有限公司 | Search method and device based on search term |
| CN104252680A (en) * | 2013-06-28 | 2014-12-31 | 麦奇数位股份有限公司 | Keyword automatic pricing method and search engine marketing system |
| CN104636943A (en) * | 2013-11-11 | 2015-05-20 | 世纪禾光科技发展（北京）有限公司 | Advertising system and advertising method |
| CN104731803A (en) * | 2013-12-21 | 2015-06-24 | 长沙微观信息科技有限公司 | Technology for preventing false network information |
| CN105247551A (en) * | 2013-06-19 | 2016-01-13 | 英特尔公司 | Mechanism for facilitating dynamic user-based customization of advertisement content at computing devices |
| WO2016106571A1 (en) * | 2014-12-30 | 2016-07-07 | Yahoo! Inc. | Systems and methods for building keyword searchable audience based on performance ranking |
| CN105871954A (en) * | 2015-01-21 | 2016-08-17 | 卢海兵 | Autonomous information release system and autonomous information release method |
| CN107730324A (en) * | 2017-11-07 | 2018-02-23 | 深圳市玖昔科技发展股份有限公司 | The flow transaction system and method promoted based on Internet advertising |
| CN107786661A (en) * | 2017-10-30 | 2018-03-09 | 江西博瑞彤芸科技有限公司 | Information synchronization method |
| CN109784994A (en) * | 2019-01-07 | 2019-05-21 | 李政谦 | Internet bid ranking ad click charging method and system based on real name verification |
| CN110058844A (en) * | 2018-01-16 | 2019-07-26 | 石家庄晰清网络科技有限公司 | A method of price and auto deduction needed for each function is set in website |
| CN110910084A (en) * | 2019-10-28 | 2020-03-24 | 武汉药联众科技有限公司 | Medical business information system |
| CN113052627A (en) * | 2021-03-08 | 2021-06-29 | 广州红粤贸易有限公司 | Information popularization system |
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2007
- 2007-08-03 CN CNA2007101431090A patent/CN101093515A/en active Pending
Cited By (29)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102246167B (en) * | 2008-10-20 | 2014-10-08 | 谷歌公司 | Providing search results |
| CN102246167A (en) * | 2008-10-20 | 2011-11-16 | 谷歌公司 | Providing search results |
| CN103646024A (en) * | 2009-03-19 | 2014-03-19 | 北京立新盈企信息技术有限公司 | Information distribution method used for Internet search engine |
| CN102667747A (en) * | 2009-08-13 | 2012-09-12 | Ad巨人有限责任公司 | Web-based marketing management system |
| CN102656600A (en) * | 2009-12-22 | 2012-09-05 | 乐天株式会社 | Advertisement display server, advertisement display method, program for advertisement display server, and storage medium |
| CN102576446A (en) * | 2010-06-01 | 2012-07-11 | 李正甲 | Method for managing advertisement and advertisement management server |
| WO2012040881A1 (en) * | 2010-09-30 | 2012-04-05 | Yahoo! Inc. | Determining placement of advertisements on web pages |
| US8566160B2 (en) | 2010-09-30 | 2013-10-22 | Yahoo! Inc. | Determining placement of advertisements on web pages |
| CN102722835A (en) * | 2012-05-22 | 2012-10-10 | 山西优府信息技术开发有限公司 | Network marketing expansion system |
| CN103093003A (en) * | 2012-10-27 | 2013-05-08 | 长沙九窝网络科技有限公司 | Search result ordering system and method based on mutual assistance popularizing function |
| CN104142945B (en) * | 2013-05-08 | 2018-05-04 | 阿里巴巴集团控股有限公司 | A kind of search method and device based on query word |
| CN104142945A (en) * | 2013-05-08 | 2014-11-12 | 阿里巴巴集团控股有限公司 | Search method and device based on search term |
| CN105247551A (en) * | 2013-06-19 | 2016-01-13 | 英特尔公司 | Mechanism for facilitating dynamic user-based customization of advertisement content at computing devices |
| CN104252680A (en) * | 2013-06-28 | 2014-12-31 | 麦奇数位股份有限公司 | Keyword automatic pricing method and search engine marketing system |
| CN104252680B (en) * | 2013-06-28 | 2017-08-18 | 麦奇数位股份有限公司 | Keyword automatic pricing method and search engine marketing system |
| CN103559627A (en) * | 2013-10-16 | 2014-02-05 | 金硕澳门离岸商业服务有限公司 | Advertising information display method and advertising information management system |
| CN104636943A (en) * | 2013-11-11 | 2015-05-20 | 世纪禾光科技发展（北京）有限公司 | Advertising system and advertising method |
| CN104731803A (en) * | 2013-12-21 | 2015-06-24 | 长沙微观信息科技有限公司 | Technology for preventing false network information |
| WO2016106571A1 (en) * | 2014-12-30 | 2016-07-07 | Yahoo! Inc. | Systems and methods for building keyword searchable audience based on performance ranking |
| CN105871954A (en) * | 2015-01-21 | 2016-08-17 | 卢海兵 | Autonomous information release system and autonomous information release method |
| CN107786661B (en) * | 2017-10-30 | 2020-06-19 | 江西博瑞彤芸科技有限公司 | Information synchronization method |
| CN107786661A (en) * | 2017-10-30 | 2018-03-09 | 江西博瑞彤芸科技有限公司 | Information synchronization method |
| CN107730324A (en) * | 2017-11-07 | 2018-02-23 | 深圳市玖昔科技发展股份有限公司 | The flow transaction system and method promoted based on Internet advertising |
| CN110058844A (en) * | 2018-01-16 | 2019-07-26 | 石家庄晰清网络科技有限公司 | A method of price and auto deduction needed for each function is set in website |
| CN109784994A (en) * | 2019-01-07 | 2019-05-21 | 李政谦 | Internet bid ranking ad click charging method and system based on real name verification |
| CN110910084A (en) * | 2019-10-28 | 2020-03-24 | 武汉药联众科技有限公司 | Medical business information system |
| CN113052627A (en) * | 2021-03-08 | 2021-06-29 | 广州红粤贸易有限公司 | Information popularization system |
| CN113052627B (en) * | 2021-03-08 | 2023-09-08 | 广州红粤贸易有限公司 | Information popularization system |
| CN115033587A (en) * | 2022-04-26 | 2022-09-09 | 广东创成建设监理咨询有限公司 | Electric power construction engineering standard retrieval system that mobile terminal used |
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