KR20120036289A

KR20120036289A - Product sale method using dealing offer type

Info

Publication number: KR20120036289A
Application number: KR1020110102203A
Authority: KR
Inventors: 신승재
Original assignee: 신승재
Priority date: 2010-10-07
Filing date: 2011-10-07
Publication date: 2012-04-17

Abstract

PURPOSE: A product selling method in a transaction offer mode is provided to enable a user to participate in purchasing products with interest, and use product purchase participation money as an offer money. CONSTITUTION: A shopping mall server sells a bid ticket to a first connected user at a first price(S504). The shopping mall server receives the bid ticket from the first connected user, and makes the first connected user to participate in a bid for product A(S505). The shopping mall server raises a bidding price of the product A to a predetermined second price(S507). The shopping mall server determines the raised price to a bidding price of the first connected user.

Description

Product sale method using dealing offer type}

The present invention relates to Internet e-commerce, and more particularly, to a method of selling a product of a trading offer method.

Various types of product sales methods are provided on the Internet. For example, a method of selling a product by lowering the price of the product as a reward for confirming an advertisement, selling a product (product) using an auction, selling a product using a coupon, or using cyber money acquired by using a service or a product. And the like.

However, such a conventional method of selling products on the Internet requires an inconvenience to consumers such as watching advertisements as a reward for purchasing goods at low cost, subscribing to a site for obtaining coupons, or using a service or a product.

Therefore, there is a need for a merchandise sales method that enables consumers to purchase goods with interest without any inconvenience and without any additional damages. There is a need for a method of selling a product that can be easily obtained without inconvenience.

The technical problem to be achieved by the present invention is to provide a new type of merchandise sales method that enables consumers to purchase goods at an inexpensive and interesting.

In order to achieve the above technical problem, there is provided a merchandise sales method according to an embodiment of the present invention. The method includes the steps of (a) the shopping mall server selling the bid right to the first visitor at a first amount; (b) the shopping mall server being provided with the bid right from the first visitor to the bid for the product A; (C) the shopping mall server raising the bid of the product A by a second set amount according to the bidding of the first visitor and determining the increased amount as the bid of the first visitor (d) the shopping mall server determining whether a successful bid condition is satisfied according to the bidding of the first visitor, and (e) if the successful bid condition is satisfied, the shopping mall server sends the product A to the first visitor. And winning a successful bid.

In addition, according to an embodiment of the present invention, the method of selling a product in a trading offer method may include: (f) the shopping mall server calculating the subscription fee of the first visitor for the product A according to the bidding of the product A by the first visitor; It further comprises a step.

In addition, the merchandise sales method according to an embodiment of the present invention further comprises the step of (g) accumulating the shopping mall server to calculate the number of bid participation for the product A according to the bidding participation of the first visitor. .

The bidding condition is one of a condition in which the number of bid participations is equal to a set bid participation number and a condition in which the bid is equal to a set bid price.

The first amount is greater than the second amount.

In addition, according to an embodiment of the present invention, a method of selling a product in a trading offer method may further include (h) when a second visitor who participates in the bidding of the product A but does not receive a purchase request for the purchase of the product A, the shopping mall server; Calculating a visitor's subscription fee; and (i) the shopping mall server selling the product A to the second visitor by performing a payment for a difference obtained by subtracting the subscription fee of the second visitor from the normal price of the product A. It includes more.

According to an embodiment of the present invention, the consumer may participate in the purchase of the product with interest, and may use the product purchase participation fee as a subscription.

In addition, according to an embodiment of the present invention, the seller allows more consumers to sell the product to have a sales profit according to the sale of many products.

1 and 2 are views for explaining the concept of a merchandise sales method of a trading offer method according to an embodiment of the present invention.
3 is a block diagram of a network to which a merchandise selling method according to an embodiment of the present invention is applied.
4 is an internal configuration diagram of a shopping mall server according to an exemplary embodiment of the present invention.
5 is a flowchart illustrating a merchandise selling method according to an embodiment of the present invention.
6 is a flowchart illustrating a bidding process in a method of selling a product of a trading method according to an embodiment of the present invention.
7 is a flowchart illustrating a product purchase process through bidding in a product selling method of a trading contract method according to an embodiment of the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art may easily implement the present invention. As those skilled in the art would realize, the described embodiments may be modified in various different ways, all without departing from the spirit or scope of the present invention. In the drawings, parts irrelevant to the description are omitted in order to clearly describe the present invention, and like reference numerals designate like parts throughout the specification.

Now, with reference to the drawings will be described in detail a merchandise sales method of a trading offer method according to an embodiment of the present invention.

1 and 2 are diagrams for explaining the concept of a merchandise sales method of a trading offer method according to an embodiment of the present invention, Figure 1 shows the concept of a subscription method, Figure 2 shows the concept of a successful bid method Doing.

As shown in FIG. 1, the concept of a merchandise selling method according to an embodiment of the present invention is a shopping mall server (Bid 10, 20, 30) in order to purchase the goods sold in the shopping mall server 100 ( The first amount is paid from 100 to request the purchase of the bid (S1).

The shopping mall server 100 performs payment for the first amount with each bidder 10, 20, 30 and provides a bid right to the bidder 10, 20, 30 (S2).

Each bidder 10, 20, 30 who has purchased the bidding right participates in the bidding for the product A 50 as the bidding right (S3). When participating in the bid, the bid used for bidding is discarded.

When the bid for the product A 50 is made in this way, as shown in FIG. 2, the bid price (bid price) for the product A 50 increases by the set unit price. In FIG. 2, the unit price is 1,000 won. Of course, 1,000 won is just an example, the unit price is arbitrarily determined by the seller (or the operator of the shopping mall server 100).

That is, one bid for the bid of the product A 50 is used to raise the bid of the product A 50 by 1,000 won.

Therefore, if you first participate in the bidding of the product A (50) with the bidding rights, the bid of the product A (50) is 1,000 won, and if you then participate in the bidding of the product A (50) with the bidding rights, the product A (50) Will have a bid of $ 2.

Participation in the bidding in this way, the bid or the number of bids of the product A (50) eventually meets the successful bid condition, the bidder who satisfies the successful bid condition can be purchased by receiving the successful bid A (50).

Here, the bidding condition is that the number of bids or bids are equal to the number of bids registered by the seller or the number of bids. For example, the winning price may be a normal price (ie, a consumer price) * 60% (or 70% or 50%), a set subscription amount, a few percent of the subscription amount, or the like.

The subscription is the amount paid by the subscriber to participate in the bidding of the product, which is the sum of the amount (the bid purchase price) corresponding to the bidding right used by the subscriber in bidding on the specific product.

Meanwhile, according to the concept of the present invention, a bidder can use one bidder to buy a large number of bidding tickets and participate in the bidding in a row, thereby preventing unfairness of winning a product at a price lower than the normal price. The number may be limited or the purchase price of the bidding ticket may be higher than the set unit amount.

Hereinafter, a network to which a merchandise selling method of a trading method according to an embodiment of the present invention is applied will be described with reference to FIG. 3.

3 is a block diagram of a network to which a merchandise selling method according to an embodiment of the present invention is applied.

As shown in FIG. 3, an internet shopping mall system to which a product selling method of a trading offer method according to an embodiment of the present invention is applied constructs a network including a shopping mall server 100 and a plurality of customer terminals 200.

The shopping mall server 100 sells various products to a customer who requests a purchase through the Internet, and in particular, sells various products according to a method of selling a product of a trading offer method according to an embodiment of the present invention.

The customer terminal 200 is an Internet terminal of a customer connecting to the shopping mall server 100, and is a computer, a laptop, a mobile phone, a PDA, or the like.

A shopping mall server according to an exemplary embodiment of the present invention will be described in more detail with reference to FIG. 4. 4 is an internal configuration diagram of a shopping mall server according to an exemplary embodiment of the present invention.

As shown in FIG. 4, the shopping mall server 100 includes a product information providing unit 110, a bid ticket sales unit 120, a bid management unit 130, a subscription management unit 140, a payment processing unit 150, and a product information DB. 160, subscription information DB 170, and member information DB 190.

Of course, since the shopping mall server 100 provides various information based on the HTTP protocol, the shopping mall server 100 has a web (WEB) page (or a WAP page) for providing various information and services, and has a web page (or a swap page). Although various contents described in the above are stored, these matters are conventional and the description and description are omitted.

The product information providing unit 110 reads and provides the product information requested by the customer from the product information DB 160. The product information includes price, product guide, bid ticket sales guide, event period, and current product price.

The bidding ticket sales unit 120 bids in response to the visitor clicking on the bidding ticket sales guide included in the product information or clicking the bidding ticket sales guide (or menu) included in the web page of the shopping mall server 100. Provide price information for the ticket and make payment for the bid sale. In addition, the bidding ticket sales unit 120 registers and manages bidding tickets in response to identification information of the bidder who purchased the bidding ticket when selling the bidding ticket.

The bid manager 130 identifies a product for which a bidder requests a bid and determines whether a bidder requests a bid, and approves a bid for the corresponding product. The bid management unit 130 accumulates the number of bids at the time of bidding for a product using the bidding rights and increases the bid for the corresponding product by a unit amount. The bid increased by the unit amount is the bidder of the bidder. After all, the bid is changed by the unit amount each time the bid participation, so one bid corresponding to one bid.

When the bid event for a particular product occurs, the bid management unit 130 generates subscription information for the bidder who participated in the bid of the specific product and stores it in the subscription information DB 170. Here, the subscription information includes identification information of the corresponding product, bidder identification information, bid information, and the number of bids.

The subscription management unit 140 calculates and manages the subscription amount of the bidder in association with the bid management unit 130 whenever a bid event occurs. That is, the subscription management unit 140 determines the number of times a particular bidder participated in a specific product, and calculates a subscription corresponding to the number of participation. In this case, the subscription fee is calculated as the number of bids * the amount corresponding to the bid (ie, the bid amount purchased). For example, if Hong Gil-dong participated in the smartphone bid three times and the purchase price of the bid is 1,000 won, the subscription fee for Hong Gil-dong's smartphone bid is 3,000 won.

The payment processing unit 150 performs payment for the merchandise sale cost in association with the customer terminal 200, and generates payment information when the payment is completed and stores it in the member information DB 180. In this case, the payment information includes personal information (including personal identification information) of a customer who purchased the corresponding product (ie, buyer), date of sale, identification information of the sold product, and sales information (including price information).

The product information DB 160 stores information on various products sold by the shopping mall server 100, the subscription information DB 170 stores subscription information for each bidder for each product sold, and the member information DB 180 stores Payment information and personal information of members are stored.

Hereinafter, a method of selling a product of a trading offer method according to an embodiment of the present invention will be described in more detail with reference to FIGS. 5 to 7.

5 is a flowchart illustrating a merchandise selling method according to an embodiment of the present invention.

When the customer connects to the shopping mall server 100 using the customer terminal 200 (S501), the product information providing unit 110 provides the information desired by the customer in the form of a web page (or a swap page) so that the customer Enable surfing for (S502).

In the meantime, when the customer requests the purchase of the bidding rights for the goods A 50 in order to participate in the bidding of the goods A 50 (S503), the bidding ticket sales unit 130 presents the bidding price to the customer and the customer And the bidding ticket is sold to the customer by performing the payment for the bidding ticket (S504).

Of course, if the customer does not request to purchase a bid, the shopping mall server 100 skips the step S504. The purchase price (price) of the bidding right for the product A is preferably larger than the unit price set for the product A, but is not limited thereto.

The bidding ticket sales unit 130 stores and manages the bidding ticket in the member information DB 180 in response to the identification information of the customer when the bidding ticket is sold to the customer.

When the bid management unit 130 receives a request for participation in bidding on the product A 50 from a customer who purchases or holds a bid (ie, a bidder) (S505), the bidder is requested by the bidder and thus provided with a bidder. Participate in the bidding of the product A 50.

The bid participation raises the bid of the product A 50 by a unit amount to determine the increased bid as the bidder of the corresponding bidder (S506), and counts the number of bids for the product A 50 made by each bidder, A (50) for the bidding information corresponding to the bidder is generated and stored in the subscription information DB (170) (S507).

The subscription management unit 140, when the bidding information corresponding to the bidder is generated and stored, the bidder is a product A (50) by using the bidding information of the bidder for the product A (50) stored in the member information DB (180) Calculate the total bid subscriptions) and stores in the subscription information DB (170).

Meanwhile, when a bid event for the product A 50 occurs, the bid management unit 130 compares the set successful bid condition with the current bid (or the number of bids) of the product A 50 to determine whether the bid condition is satisfied (S508). ).

If the successful bid condition is not satisfied in the determination of step S508, the shopping mall server 100 continues to bid on the product A (50). However, if the successful bid condition is satisfied in the determination of step S508, the bid management unit 130 determines the bidder who participated in the final bid as a successful bidder and requests the successful bidder payment to the payment processing unit 150.

The payment processor 150 performs a successful bid price payment in association with the bidder's customer terminal 200 at the request of the bid management unit 130 (S509).

The bidding settlement allows the bidder to settle the entire bidder or only pay the difference after subtracting the bidder's subscription. When the payment is completed, the purchase is completed.

The payment processing unit 150 delivers the product A 50 to the delivery address designated by the successful bidder when the payment is completed (S510).

On the other hand, the process S501 to S510 is made within the sale event period set for the product A (50), and if the bidding condition is not satisfied until the sale event is finished, the sale to the product A (50) is not made.

6 is a flowchart illustrating a bidding process in a method of selling a product of a trading method according to an embodiment of the present invention. As shown in FIG. 6, the first bidder 10, the second bidder 20, and the third bidder 30 are connected to the shopping mall server 100 in the order (S601, S602, and S603).

Each bidder (10, 20, 30) that does not have a bid right requests a purchase for a bid right, and accordingly, the shopping mall server 100 performs a payment for the purchase amount of the bid right, thereby bidding each bidder (10, 20). , 30) sells the bidding rights (S604), and provides each bidder (10, 20, 30) (S605).

When the first bidder 10 participates in bidding for the product A 50 (S606), the bid of the product A 50 increases by the set unit amount (S606). In this case, the bid raised by the first bidder 10 by the unit amount is referred to as a first bid.

When the bid is completed, the subscription management unit 140 accumulates the amount (bidding purchase amount) bid the first bidder 10 bids on the product A (50) (S607).

When the second bidder 20 participates in the bid for the product A 50 (S608), the bid of the product A 50 increases by the unit amount set in the first bid (S609). In this case, a bid raised by the second bidder 20 by a unit amount from the first bid is referred to as a second bid. When the bid is completed, the subscription management unit 140 accumulates the amount (bidding amount purchase amount) bid by the first bidder 10 to the product A (50) (S610).

Next, when the third bidder 30 participates in the bid for the product A (S611), the bid of the product A 50 rises by the unit amount set in the second bid (S612). In this case, a bid raised by the third bidder 20 by a unit amount from the second bid is referred to as a third bid. When the bid is completed, the subscription management unit 140 accumulates the amount (bidding amount purchase amount) that the third bidder 30 bids on the product A (50) (S613).

Hereinafter, with reference to FIG. 7 will be described a product purchase process according to the bid participation in the product sales method of the trading contract method according to an embodiment of the present invention.

7 is a flowchart illustrating a product purchase process through bidding in a product selling method of a trading contract method according to an embodiment of the present invention.

As shown in FIG. 7, the first to third bidders 10, 20, and 30 who have the bidding rights participate in the bid for the product A 50 using the held bidding rights (S701, S702, and S703). .

As the first to third bidders 10, 20, 30 participate in bidding, the bid of the product A 50 is increased three times by a unit amount.

If the bidding condition is satisfied according to the bidding participation of the third bidder 30 (S704), the shopping mall server 100 pays the product A 50 to the third bidder 30 at the successful bid price (S705), The product A 50 is provided to the third bidder 30 (S706).

The shopping mall server 100 ends the bid event for the product A (S707).

Meanwhile, the shopping mall server 100 may purchase the product A 50 at a normal price with respect to the first and second bidders 10 and 20 who participated in the bidding of the product A 50 but did not win.

Accordingly, when the second bidder 20 of the first and second bidders 10 and 20 makes a normal price purchase request for the product A 50 (S708), the subscription management unit 140 of the shopping mall server 100 may register the first bidder 20. 2, the bidder 20 grasps the amount of the subscription to participate in the bid of the product A (50) (S709).

And the subscription management unit 140 provides information about the subscription of the second bidder 20 to the payment processing unit 150, the product information providing unit 110 to grasp the normal price for the product A (50) payment processing unit ( 150) (S710).

Accordingly, the payment processing unit 150 calculates the amount (difference) by subtracting the subscription amount of the second bidder 20 from the normal price of the product A 50 to notify the second bidder 20 that the payment amount (S711).

When the second bidder 20 requests the payment for the difference, the payment processing unit 150 performs the payment for the difference in connection with the customer terminal 200 of the second bidder 20 (S712) and the payment is completed. When the product A (50) is provided to the second bidder 20 (S713).

Of course, the payment amount made at the normal price purchase may not reflect the subscription. That is, the subscription price of the second bidder 20 may be left as it is, and the product A 50 may be sold by performing a settlement on all of the articles about the product A 50.

Here, the bidder of each bidder is used at the time of purchase of the bidding ticket, or exchanged for cash, or at the normal price of other products provided by the shopping mall server 100.

According to the above, one of the people who want to purchase the same product can always purchase the product at a discounted price. In addition, even if you are unable to purchase a product even after participating in the auction, you can purchase the product at the same amount (normal price). Participation in the auction becomes an offer of sale, and if the purchase fails, the auction organizer (hereinafter referred to as the seller of the product) can be exempted from the obligation to refund, and the same product can be offered to the seller at the time of purchase. Promote the sale of goods by providing the opportunity for a large number of people to buy them.

In order to obtain a product at a discounted price, a relatively large subscription fee is required. This further strengthens the motivation for buyers to fulfill their trade. As a result, the fulfillment of the purchase promise leads to the sale of goods, which can be sold to a large number of products, making it possible for the seller to make money.

The embodiments of the present invention described above are not only implemented by the apparatus and method but may be implemented through a program for realizing the function corresponding to the configuration of the embodiment of the present invention or a recording medium on which the program is recorded, The embodiments can be easily implemented by those skilled in the art from the description of the embodiments described above.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concepts of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

10, 20, 30: Bidder 100: shopping mall server
110: product information provider 120: bid ticket sales department
130: bid management unit 140: subscription management unit
150: payment processing unit 160: product information DB
170: Subscription Information DB 180: Member Information DB

Claims

The process that takes place during a bid event,
(a) the mall server selling the bid right to the first visitor at a first amount;
(b) the shopping mall server receiving the bidding right from the first visitor and engaging the first visitor in a bid for product A;
(c) the shopping mall server raising the bid of the product A by a set second amount according to the bidding of the first visitor and determining the increased amount as the bid of the first visitor;
(d) the shopping mall server determining whether a successful bid condition is satisfied according to the bidding of the first visitor; and
and (e) if the successful bid condition is satisfied, the shopping mall server bidding the first visitor with the set successful bid price by the first visitor.

The method of claim 1,
and (f) the shopping mall server calculating a subscription amount of the first visitor for the product A according to the first visitor's participation in the bidding of the product A. .

The method according to claim 1 or 2,
and (g) accumulating, by the shopping mall server, accumulating the number of bid participations for the product A according to the bidding participation of the first visitor.

The method of claim 3,
And the bidding condition is one of a condition in which the number of bid participation is equal to a set bid participation number and a condition in which the bid is equal to a set bid price.

The method of claim 4, wherein
And the first amount is greater than the second amount.

The method of claim 2,
(h) when the second visitor who participates in the bidding of the product A but does not win a request for the purchase of the product A, the shopping mall server calculating the subscription amount of the second visitor;
(i) the shopping mall server further comprising the step of selling the product A to the second visitor by performing a payment for the difference obtained by subtracting the subscription amount of the second visitor from the normal price of the product A; How to sell your products.