KR101494245B1 - Internet Auction System based on Total Participating Time for Bidding - Google Patents

Abstract

The present invention relates to an Internet auction system (1) for receiving bidding information from a plurality of consumer terminals (2) via a communication network (4) and mediating and managing purchase and sale of goods, A merchandise registration management module 11 for receiving information on a merchandise from the seller terminal 3 and storing the information; A product bidding module for receiving bid information from a consumer terminal (2) and storing the bid information, the bidding information including a bid price, the product bid management module (13); And a preference meridian management module (15) for allowing a customer who has a more owned time than other consumers to preferentially receive a commodity. The preferred meridians management module 15 according to the present invention includes a possessing time calculation module 151 for calculating the ownership time for each consumer terminal, And a calculation module 151.

Description

Priority auction system through bid participation time {Internet Auction System based on Total Participating Time for Bidding}

The present invention relates to an Internet auction system that allows a bidder to receive preferential treatment in preference to other bidders based on bid participation time.

In a conventional Internet auction, when a seller inputs information of goods to an auction intermediation server through a communication network, the goods are generally awarded to a consumer who sets a bid price and presents a maximum bid price within a predetermined time.

The use of the auction method means that more bidders attempt to bid on the seller's side, so that the goods can be bidded at a higher bid price. In view of the consumer, the price of the goods is not determined, Because you can decide the price through the expression of the doctor, you can enjoy the fun and satisfaction, and at the same time you can buy the unknown goods cheaply. In other words, consumers can enjoy not only purchasing goods at a low price, but also deciding on the price.

On the other hand, in the case of the operator of the auction mediating server that mediates the auction, the main revenue source is the intermediate profit which can be obtained by the bidder tries more bids and bids at a higher bid price. In the case of Internet auctions, in addition to this, advertisers are receiving revenue from advertising by exposing advertising to consumers and sellers who access the Internet auction site.

As such, both consumers, sellers, and brokers need more bidding attempts or auction site visits to maximize their own interests.

However, in the case of the conventional Internet auction, there is a problem that the bid is concentrated at the end of the auction, unlike the offline auction. In other words, even when participating in the bid from the start of the auction, the final meridian returns to the person who presented the highest bid price at the end of the auction, so the bidders all know the end of the auction and intensively bid . Therefore, the bid is not made uniformly throughout the auction time, but the bid is tried to concentrate at a specific time (usually the auction end time), so that there is a problem that the number of bids can not be increased more than the physical limit. Furthermore, if the bidding is concentrated only at a specific time, the number of times of accessing a site that mediates an Internet auction will also be reduced, thereby making it difficult to generate revenue through advertising.

As described above, in the case of an ordinary internet auction, since the auction end time is short and the auction is intensively performed, the entire auction time can not be used efficiently, and since the time spent on the internet page providing the Internet auction is reduced, There is a difficulty in making a profit through.

The present invention aims at solving such a problem by inducing consumers to participate evenly throughout the auction time and maximizing the advertising revenue by allowing the consumer to stay on the Internet auction page longer.

In order to achieve the above object, the present invention provides an Internet auction system for receiving bid information from a plurality of consumer terminals through a communication network and mediating and managing purchase and sale of goods, A commodity registration management module for receiving the commodity from the terminal and storing the received commodity; A product bidding module for receiving bidding information from a consumer terminal and storing the bidding information, the bidding information including a bid price; And a preference meridian management module that allows a consumer having a more owned time than other consumers to preferentially receive a commodity. The preferred meridians management module is a possession time calculation module that calculates the ownership time for each consumer terminal, and the ownership time is a time at which the received bid price maintains the highest bid price. And a management module.

Further, the information on the goods includes an auction period, and the possession time calculation module includes a possession time summation module for calculating the owning time by summing all the owning times during the auction period for each consumer.

Further, the information on the goods includes an auction period, and the ownership time calculation module includes a owned time weighting / subtraction module for giving a weight or a subtraction value to the owned time according to the auction period.

Additionally, in response to a request from the seller terminal, the possessing time weighting / decreasing module weights the owning time only for any time during the auction time.

Further, the priority meridian management module includes a preferential merit-rights management module that transmits preferential merit rights information to the consumer terminal so that a consumer having a more owned time than other consumers can preferentially receive a commodity . Further, the preferred meridians management module transmits the preferential meridians license information to another consumer terminal upon a request from the consumer terminal that has received the meridians license information.

According to the present invention, the longer the time for participating in the auction is, the more likely it is that the user can purchase the commodity preferentially than the other consumers. Therefore, since the auction is concluded not only at the end of the auction but also at the beginning of the auction, . In addition, since the user accesses the Internet auction page for more time, the advertising revenue is increased accordingly.

Further, according to the present invention, the seller can arbitrarily determine the time when the consumer participates more in the bid, so that the bid of the consumer can be adjusted and / or guided according to the intention of the seller.

1 is a conceptual diagram showing a schematic principle and an operation of an Internet auction system according to the present invention.
2 is a block diagram illustrating a configuration of an Internet auction system according to the present invention.
FIG. 3 is an explanatory diagram illustrating a method of calculating a possessing time and a method for determining a priority order of meridians according to the present invention.
4 is an explanatory view showing a method of calculating the owning time and a method of determining the meridian level according to the weight and the subtraction value.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Like reference numerals in the drawings denote like elements.

FIG. 1 is a conceptual diagram illustrating the principle and operation of an Internet auction system for mediating and managing purchase and sale of goods by receiving bidding information from a plurality of consumer terminals via a communication network according to the present invention.

As shown in FIG. 1, the Internet auction system 1 according to the present invention is an information processing apparatus such as a server computer, for example, and includes a processing device, a storage device, a data transmission / reception device, and the like. The communication network 4 provides an environment for exchanging information (data) such as coaxial cable, optical cable, LAN, Wi-Fi, Bluetooth, 3G, 4G Includes all configurations.

1 shows an Internet auction system 1 connected to a plurality of consumer terminals 2 and a plurality of seller terminals 3 via a communication network 4. [ Here, the connection means transmitting and / or receiving information (data) to another device or configuration.

The consumer terminal 2 accesses the Internet auction system 1 through a communication network and participates (tender) in the Internet auction. Here, participation (bidding) means that a consumer specifies a desired commodity and transmits a desired price (bid price) to the commodity. In the present invention, the act of participating in the bidding refers to the act of receiving and storing the bidding information from the consumer terminal.

The seller terminal 3 accesses the Internet auction system 1 via the communication network to register a product to be auctioned. Here, the registration means that the seller transmits the information of the goods to be sold to the Internet auction system 1 (the product registration management module 11).

The consumer terminal 2 and the seller terminal 3 are information processing apparatuses such as a computer. According to a preferred embodiment, the consumer terminal 2 is often a mobile phone called a smart phone and the seller terminal 3 is a personal It is a computer.

At this time, the Internet auction system 1 integrates a DB server, a web server, a mobile server, and the like. The system server manages a separate web page (a web site or a mobile site) And a membership of a consumer, the seller registers the product information, and at the same time, provides a web environment in which the product is exposed to the consumer according to the registered information, that is, an interface basis enabling communication between the two.

2 is a block diagram showing a configuration of an Internet auction system 1 according to the present invention.

2, the Internet auction system 1 according to the present invention basically includes a merchandise registration management module 11, a merchandise bid management module 13, and a meridian management module 15.

In order to implement the Internet auction system 1 according to the present invention, it is more preferable that a seller and a consumer are managed to be members by inducing them to subscribe to the present system 1 before a detailed description of each configuration, Is a technology well known in the field of electronic commerce using the Internet, and therefore a detailed description thereof will be omitted.

The merchandise registration management module 11 receives information about the merchandise to be auctioned from the seller terminal 3, stores it, and stores it (registers it). The information on the product includes, for example, all information that can specify the product as well as the product name, kind, size, and color. The product registration management module 11 registers information related to such a product and when there is inquiry of information about the goods from the consumer terminal 2, the product registration management module 11 transmits this information to the consumer terminal 2 through the signal processing unit 17 , It is possible to expose the information on the registered product to the consumer terminal 2.

In a preferred embodiment, the information about the goods includes information about the price of the goods. However, it may not be necessary to enter the price of the goods according to the kind of auction (auction starting from 0 yen). For example, you can register the initial price at the start of the auction and register the maximum meridian price. If you register your maximum meridian price, you will be eligible to receive a reward when you reach the corresponding meridian price and you bid at the maximum meridian price.

In a more preferred embodiment, the information about the goods may include auction period. The auction period means the time from the time when the bid is possible (auction start) to the arbitrary time decided by the seller (auction end time). Generally, the highest price based on when the auction end time is reached is called meridian price. This feature can be used to give a weight and / or subtraction over the auction time through the owned time weighting / subtracting module, which will be described below.

The product bid management module 13 receives the bid information from the consumer terminal 2 and stores the received bid information. The bidding means the expression of a willingness to participate in the auction of the item while presenting the price for purchasing the auction item in the auction. In the present invention, in the consumer terminal 2, the bidding is digitized in the Internet auction system 1 according to the present invention And expresses his / her intention to bid. In a preferred embodiment, the bid information includes a bid price. The bid price refers to the price to purchase the item when the bid is desired. If the bid is made several times, the bid price exists for each bid. In general, if you have multiple bids, the bid price you bid later is higher than the existing bid price. In a preferred embodiment of the present invention, the consumer expresses the intention to participate in the auction by transmitting the bid price to the product bid management module as bidding information.

First of all, the meridian management module 15 calculates the owning time for each consumer, so that the customer can purchase the merchandise with priority over the merchandise having the higher owning time. For example, if the bidding is made at the current time point 30 minutes after the start of the bidding, bidding after 10 minutes after the bidding, bidding after 5 minutes after the bidding, If you bid on a price, A has ten minutes of possession time and U has five minutes of possession time. (The possession time of the bottle then continues until the next bid attempt). Hereinafter, the owning time, which is an element for determining meridian ranking, will be described in more detail.

In the present invention, the owning time means a time at which the bid price inputted through the consumer terminal maintains the highest bid price. In other words, the owning time refers to the time when the bid price of the consumer participating in the bidding of the product corresponds to the highest bid price, which is the highest auction price at that time, until the other consumer inputs a higher bid price . Thus, the maximum bid price is continuously fluctuated as the bid progresses, and the time at which each of the highest bid prices has been temporarily owned is referred to as the ownership time.

In the preferred embodiment of the present invention, the owning time is calculated through the owning time estimation module 151, and in particular, the owning time summing module 1511 of the owning time estimation module 151, We calculate the owning time by adding time.

In another embodiment of the present invention, the possessing time summing module may be configured to classify the owning time according to the auction time and add the owning time of the specific consumer to the owning time of the other consumers. In this case, the specific consumer terminal 2 transmits a pseudo-expression to transfer the own time (some of its own time) to the owner who does not have the owning time to the owning time summing module 1511 so that the owning time summing module 1511 Some of the ownership time of the specific consumer may be added to the ownership time of another consumer.

A preferred embodiment of the owning time and owning time calculating method will be described below with reference to Fig. FIG. 3 is a view showing a form in which a consumer terminal of a customer, a customer, and a bottle participates in the Internet auction system according to the present invention as the auction time elapses. The total auction time is 100 minutes and the auction start amount is 0 yen. As shown in FIG. 3, first, A has started auction at a bid price of 3,000 won. In this case, the maximum amount of bidding will be 3,000 won. From this time, the owner's ownership time starts to be calculated. After that, 20 minutes after the start of the auction, the auction will be held at the bid price of 3,500 won. , The maximum auction price is changed to 3,500 won from this time, and the owner's own time is ended and the owner's own time is started to be calculated . The owner's possession time until this time is 20 minutes. Auction will be held at the auction price of 3,700 won after 50 minutes from the start of the auction. The maximum auction price will be changed to 3,700 won from this time because the amount is more than 3,500 won of the maximum auction price during the same period. Until then, the time of possession of U is 30 minutes. After that, 80 minutes after the start of the auction, the bottle will be auctioned at the bid price of 4,000 won. Likewise, 4,000 won entered by the bottle is changed to the maximum auction price, and the possession time of the owner is terminated and the time of possession of the bottle begins to be calculated. The owner's possession time until this time is 20 minutes + 30 minutes = 50 minutes, and the possession time of U is 30 minutes. Since the bottles kept the maximum auction price for 20 minutes until the end of the auction period of 100 minutes, the bottle ownership time is 20 minutes. Finally, the owner's possession time is 20 minutes + 30 minutes = 50 minutes, the possession time of the U is 30 minutes, and the possession time of the bottle is 20 minutes. In other words, the order of possession with the most possession time is the order of the order.

The time of participation in the bid can be measured by referring to the log record of the communication network such as the Internet. Furthermore, the meridian management module may be set so that no one else can bid until a certain time has elapsed since a specific person entered the bid price. Furthermore, if the bidding is simultaneously bidded, the priority meridian management module can set the higher bid price to be the maximum bid price among the bidding prices simultaneously input. It is also possible to divide the auction period into a plurality of sections, collectively bid before each time section starts, and give the owner who has entered the highest bid price all the possession times of the time section.

In the preferred embodiment, the preferred meridians management module 15 may assign a weight or subtraction value to the owning time according to the auction period by the owning time weighting / decreasing module 1513. [ Since the auction is generally bid more at the end of the auction than at the beginning of the auction, if a weight is given to the time of the owner of the bidding at the start of the auction, This is because it is possible to attract more active auctions.

FIG. 4 is a graph showing the relationship between the weights of + 20% in the first 25 minutes, the weight of + 10% in the 25th to 50th minutes, the weights in the first 25 minutes, (Subtraction) in which a subtraction value of 10% is given and a subtraction value of -20% is subtracted for 75 minutes to 100 minutes. When weights and subtraction values are not assigned, the owner owns 35 minutes, the owner owns 25 minutes, the owner owns 40 minutes, and the order with the most possession time is bottle -> go ->. However, the bottleneck was intensively involved in the last period when the auction was started. In the case of applying the above weighting and subtraction, the owner owns 39 minutes, owns 24.5 minutes, The owning time is 36.5 minutes, and the order of possessing the owning time is B -> Bottles ->. That is, the order of priority is changed. Therefore, through this configuration, it is possible to induce participation more actively from the beginning of the initial auction.

Furthermore, it is preferable that the owned time weighting / subtracting module weights the owning time only for any time during the auction time, rather than simply from the beginning of the auction, by request from the seller terminal. For example, if the seller informs the consumer terminal 2 of a notification that "the weight is given 30% from the current time for 10 minutes" at any time without prior notice to the consumer terminal 2 through the signal processing unit 17, The effect of increasing the number of consumers is obtained.

According to a preferred embodiment of the present invention, the owning time comparison module 1515 of the owning time estimation module 151 compares the owning time for each consumer calculated through the owning time summing module, The priority order of meridian is decided in order of having many possessions. In this case, according to the embodiment shown in FIG. 3, since the order of possessing the most possessed time is in order of order-> order-> bottle, This becomes the priority meridian rank 3.

Note that meridian ranking is determined regardless of the maximum bid price inputted by each consumer terminal. In the conventional bidding system, the priority (priority) of the bidding is determined in the order of the highest bid price inputted by the consumer, but according to the present invention, priority is given irrespective of the maximum bid price. According to the embodiment shown in FIG. 3, the customer can purchase (merge) the merchandise at the highest price of 3,700 won since the price of 3,700 won inputted 50 minutes after the auction starts is the maximum bid price of the customer. On the other hand, if the same item is left after the purchaser purchases the item at the price of 3,700 won, the user can purchase the product at the price of 3,500 won because the price of 3,500 won inputted 20 minutes after the start of the auction is his maximum bid price. . Finally, because the bottle has the last highest meridian, if you have something left after you bought the item, you can buy it at its maximum bid price of 4,000 won. In general, when the number of products is one, only one person having the priority order of meridians can be determined. In the case where the number of goods is two or more, priority order of meridians may be determined according to the number of commodities.

According to a preferred embodiment of the present invention, the right to receive an auction (hereinafter referred to as a meridian license first) may be transferred to another person. In other words, the meritorious right is added to the customer having the largest accumulated time as described above. However, according to the expression of the consumer who has been given the privilege of merit, the meridian management module 153 gives priority to the meritorious management module 153 And the like.

For this purpose, the priority meridian management module 153 transmits priority merit rights information that allows the consumer having more time to possess than the other consumers to receive priority merit right information through the signal processing unit 17. [ The consumer terminal 2 receiving the preferential merit license information may prefer to purchase goods at a maximum bid price inputted by the consumer terminal 2 in preference to other consumer terminals. More specifically, the preferential merit rights information includes information on meridian ranking first.

Furthermore, upon receiving a request from the consumer terminal 2 that has received the preferential merit rights information, the preferential meridians managing module 153 can transmit the preferential merit rights information to another consumer terminal. As a result, the consumer terminal receiving the merit rights information does not obtain the right to receive the auction first through the ownership time, but can receive the auction first by receiving the meritorious rights information from the other person. In this case, it is desirable to discard or update the first preferential merit rights information received at the first time so that the transferred first preferential merit information can not be used again by the customer.

As described above, the present invention provides an Internet auction system for receiving bid information from a plurality of consumer terminals through a communication network and mediating and managing purchase and sale of goods, A commodity registration management module for receiving and storing the commodity; A product bidding module for receiving bidding information from a consumer terminal and storing the bidding information, the bidding information including a bid price; And a preference meridian management module for allowing a customer having a more owned time than other consumers to preferentially receive a commodity. The preferred meridians management module includes a ownership time calculation module for calculating the ownership time for each consumer terminal, and the ownership time means a time at which the received bid price maintains the highest bid price. According to this configuration, by introducing the concept of the ownership time, it is possible to induce the bidders to participate in the auction more actively by the consumers participating in the auction, and to maximize the gain of the auction and the gain of the advertisement through the participation of more bids have.

In addition, the information on the goods includes an auction period, and the ownership time calculation module includes a possessing time summation module for calculating the owning time by summing all the owning times during the auction period for each consumer. According to this configuration, since the total time of ownership of all the auction periods is added to each consumer, it is possible to actively participate in the auction from the start of the auction.

Further, the information about the goods includes an auction period, and the possessing time calculation module includes a possessing time weighting / subtracting module for giving a weight or a subtraction value to the owning time according to the auction period, In response, it is desirable that the possessing time weighting / subtracting module weights only the owning time for any time during the auction time. According to this configuration, the seller can arbitrarily determine the time for the consumer to participate in the bid more and more, so that the degree of the bid induction can be adjusted according to the intention of the seller.

Furthermore, the preferred meridians management module preferably includes a preferential merit-rights management module that transmits preferential merit rights information to a consumer terminal so that a consumer having a more owned time than other consumers can preferentially receive a commodity. According to this configuration, by transmitting a preferential meritorious right that can receive meridian priority to a customer having a relatively higher preference time than the other consumers, the customer who receives the preferential meridian privilege receives preferential treatment over other consumers have.

The preferred meridians management module preferably transmits the preferential merit rights information to another consumer terminal upon a request from the consumer terminal that has received the merit rights information. According to this configuration, since it is possible to transfer the received priority merit rights information to another consumer (a consumer who has not received meritorious rights), it is possible to receive or receive the meridian on behalf of another person.

1: Internet auction system 2: Consumer terminal
3: Merchant terminal 4: communication network
11: commodity registration management module 13: commodity bid management module
15: meridians management module 151: ownership time calculation module
1511: Possession time summing module 1513: Possession time weighting / subtraction module
1515: Possession time comparison module 153: Priority merit management module
17: Signal processing unit 19:

Claims (8)

An Internet auction system for receiving bidding information from a plurality of consumer terminals through a communication network and mediating and managing sales of goods,
A merchandise registration management module for receiving and storing information on the merchandise to be auctioned from the seller terminal;
A product bidding module for receiving and storing bidding information from a consumer terminal, the bidding information including a bid price; And
And a preference meridian management module that allows the merchandise to be awarded in priority to the customer having the largest possession time,
The preferred meridians management module includes:
And an owning time calculating module for calculating owning time for each consumer terminal, wherein the owning time is a time at which the received bid price is kept at a highest bid price,
And the consumer who receives the commodity receives the commodity at the highest price among the bid prices inputted by the user. delete The method according to claim 1,
The information on the goods includes an auction period,
The owning time calculation module calculates,
And a possessing time summing module for calculating the owning time by summing all owning times during the auction period for each consumer. The method of claim 3,
The possessing time estimation module
And a possessing time comparing module for comparing the owned time for each consumer calculated through the owned time summing module and for determining a priority meridian order in descending order of possessing time for each consumer. The method according to any one of claims 1, 3, and 4,
The information on the goods includes an auction period,
The owning time calculation module calculates,
And an ownership time weighting / subtracting module for assigning a weight or a subtraction value to the ownership time according to the auction period. 6. The method of claim 5,
Responsive to a request from the merchant terminal, the possessing time weighting / subtracting module weighs the owning time only for any time during the auction time. The method according to claim 1,
The preferred meridians management module includes:
And a priority merit right management module which transmits priority merit right information to the consumer terminal so that the merchandise can be awarded in priority to the consumer having the largest possession time. 8. The method of claim 7,
The preferred meridians management module includes:
Wherein the preferential merit rights information is transmitted to a consumer terminal other than the consumer terminal receiving the preferential merit rights information at a request from the consumer terminal which has received the merit rights information.

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