KR20120005794A - Location specific contents provision system based on bus station location - Google Patents

Abstract

PURPOSE: A customized content providing system based on a bus station location is provided to enable a user to receive content that the user can use while the user gets on a bus and enable the user to receive various content related to a get-off place when the user gets off the bus. CONSTITUTION: A smart phone communication unit(111) receives a device token of a smart phone, the serial number of a transportation card, and an interesting field from the smart phone. A user information database(112) is made of a record which includes a field for storing the device token, a field for storing the serial number, and the field for storing the interesting field. If get-on/off information is received from a bus, a searching unit(113) extracts a device token value and an interesting field value from the record.

Description

Customized contents providing system according to the location of getting on and off the bus {LOCATION SPECIFIC CONTENTS PROVISION SYSTEM BASED ON BUS STATION LOCATION}

The present invention relates to a method for providing customized information to a smart phone carried by a passenger using information generated when getting on and off the bus using a traffic card.

Location-based services that provide a variety of information based on the location of the customer can be expected to actively respond to the customer, even though the information providing process is one-way by selecting and providing useful information according to the location of each customer. However, for such location-based services, first, the location of the customer must be identified. The means for this may be a dedicated network, a distance between the mobile communication terminal and the base station, or a method of allowing the customer to carry the GPS terminal. .

However, these methods have a limitation in that they can be enormously costly in infrastructure expansion or can only be obtained by cooperation with a mobile carrier.

In addition, the conventional location-based service has not solved the cost incurred by the provision of services because it utilizes a means such as poor real-time, such as e-mail, or a means for sending a short message, such as a multimedia message.

Therefore, it is necessary to search for a methodology that can easily use the existing infrastructure but can easily identify the user's location-and also the movement route, while minimizing the cost of providing contents but maintaining real-time.

The present invention has been made in order to solve the problems of the prior art as described above is to provide a customized content providing system according to the bus loading and unloading position to provide the contents related to the unloading position when the bus is unloaded to the smartphone possessed by the passenger. .

The system for providing customized contents according to the location of getting on and off the bus according to the present invention for achieving the above object is a device token of the smart phone, a serial number of a traffic card, and a field of interest from a smart phone connected through a dedicated application of the smart phone. Smart phone communication means for receiving;

A user information database comprising a record having a field for storing a device token of the received smartphone, a field for storing the received traffic card serial number, and a field for storing a field of interest;

When the boarding information is received from the bus having a predetermined data structure including a serial number of the traffic card, a bus number, a coordinate value of the bus when tagging the traffic card, a tagging time of the traffic card, and a flag indicating whether the bus is on or off, Search processing means for searching the user information database using a serial number included in getting on and off information, and retrieving a device token value and an interest value of a record returned as a search result;

A content database for storing a plurality of contents each of which is related to location information or classified by interests;

When the boarding information is received from the bus, the boarder reads whether the boarding or getting off from the boarding information, and in the case of the boarding, retrieves any one of contents stored in the content database using the retrieved interest value. Or content selection means for retrieving any one of contents stored in the contents database, the content having a high relevance to the coordinate value of the bus at the time of tagging included in the getting on and off information;

If the selected content consists only of text within a certain length, the text is used as a payload. If the selected content is an image or a video, the link is used as a payload and the notification package is combined with the device token of the withdrawn smartphone. Generating notification package generating means; And

And a push processing means for connecting to a notification server through a wired / wireless communication network, performing authentication using dedicated application identification information of a smart phone, and then transmitting the generated notification package.

On the other hand, the other side of the bus disembarkation information guide system using a smart phone according to the present invention for achieving the above object is installed in the boarding gate and the exit of the bus, respectively, when the serial number by the tag tag of the traffic card A reader to obtain;

A GPS module for collecting location information and time information;

When a traffic card or credit card is tagged to the reader, the serial number to the traffic card is obtained, and the location information and time information collected through the GPS module are tagged to the reader installed at the boarding gate. Boarding information generation means for generating boarding information by expressing a flag indicating whether or not tagging has been performed and a previously stored bus number by a predetermined data structure; And

And a bus having WiBro communication means for transmitting the generated getting on / off information to the control server according to the WiBro wireless communication standard.

According to the present invention as described above, it is possible to obtain in real time that the passenger can get off or not only when the conventional bus arrives at the operating base and inserts a fare box into the dock.

From the user's point of view, the user can be provided with contents that can be used during the boarding time of the bus, and can be provided with various event information or coupons and other off-line events related to the point of getting off the bus.

Furthermore, when the bus is regularly used, traffic congestion occurs in the corresponding section, or when the weather conditions deteriorate, it is possible to prevent inconvenience in advance by guiding it in advance before boarding.

In addition, the service provider's point of view is to provide users with the appropriate and useful information related to the user's movement path, to induce the user to actively use the information and to obtain secondary advertising revenue. have.

1 is a network diagram illustrating a connection relationship between a customized content providing system according to a bus getting on and off position according to the present invention;
2 is a reference diagram illustrating a state in which a passenger tags a reader using a traffic card or a credit card when getting on and off the bus.
3 is a functional block diagram showing the configuration of a control server connected to a plurality of buses,
4 is a functional block diagram showing the configuration of the bus communicating with the control server by the WiBro method,
5 is a screen example showing a state of selecting the type of content to be provided through a dedicated application of the smartphone,
6 is an exemplary screen diagram illustrating a state in which contents received at the time of boarding and getting off of a bus are displayed on a standby screen of a smartphone.

Hereinafter, with reference to the accompanying drawings will be described the configuration of the bus boarding information getting off system using a smart phone according to the present invention.

First, FIG. 1 illustrates a relationship between a control server 100 and a plurality of buses 200 constituting a customized content providing system according to a location of getting on and off a bus according to the present invention connected to a smartphone 1 and a notification server 2. Explaining.

The user of the smartphone 1 may execute a dedicated application through the process described below to register in advance with the control server 100 the serial number, content receiving condition or interest of his or her traffic card.

On the other hand, while the user is carrying the smart phone 1 as shown in Figure 2 while riding or getting off the bus tagging the reader 210 installed in the gate or the exit of the bus 200 using a traffic card Then, the control server 100 is provided to the notification server 2 through the process as described below to separate the content to be delivered to the user's smart phone (1) whether the ride or getting off.

In this case, the tagging refers to an act of bringing the traffic card closer to a distance that the reader 210 can read information from the traffic card, and does not necessarily mean that the reader is contacted because contact and contactless readers are mixed.

In addition to the transportation card, the means that can be used to use the bus may be a credit card with a transportation card function or an ic chip for a mobile phone with a transportation card function. Let's explain.

The smartphone 1 periodically connects to the notification server 2 and receives a notification package to be provided to it, and displays it on the standby screen.

Hereinafter, a configuration of a bus 200 constituting a customized content providing system according to a bus getting on and off position according to the present invention will be described with reference to FIG. 4.

The reader 210 is installed at the boarding gate and the boarding gate of the bus, respectively, and acquires the serial number of the traffic card by an RF method when tagging the traffic card.

Meanwhile, the GPS module 220 collects location information. To this end, the GPS module 220 receives GPS (Global Positioning System) data from the satellite-that is, a National Marine Electronics Association (NMEA) code, or uses the distance between the base station using a-GPS (Applied-GPS) scheme. Collect location information. The reader 210 and the GPS module 220 may be used as it is according to the prior art.

On the other hand, the getting on and off information generating means 230 obtains the serial number of the traffic card from the reader 210 when the passenger tags the traffic card to the reader 210, GPS data received through the GPS module 220 Parse to obtain the current coordinate value and time information of the bus.

When the GPS module 22 uses the a-GPS method, time information may be obtained through communication with the base station. If this is not possible, the GPS module 22 records the time when the location information is acquired.

On the other hand, it is determined whether the tag is attached to the reader 210 installed in the gate or tagged on the reader 210 installed in the exit,

Ride information is generated by expressing the number of the bus 200 previously stored by a predetermined data structure.

In this case, the coordinate values received through the GPS module 220 are not necessarily included as they are, and the coordinate values including the longitude value and the latitude value are replaced with the position information that can replace the coordinate values of the bus stop number and the like. Even if it is possible that the control server 100 can grasp this as location information.

Table 1 below illustrates the data structure of the getting on and off information.

A A A A A A A A A A A A B B B B C .. .. C D D D D E

(However, A: serial number of traffic card, B: bus number, C: coordinate value, D: tagging time of traffic card, E: flag indicating whether boarding or getting off)

The serial number of the transit card is 16 bytes, the bus number is 4 bytes, the coordinate value is 10 bytes if expressed to two decimal places, and the tagging time of the transit card is 6 bytes up to the second, and the flag indicating whether to board or get off is 1 byte. Can be expressed as

When the getting on and off information generating means 230 generates the getting on and off information with the data structure as described above, the WiBro communication means 240 connects the getting on and off information generated by accessing the ip address of the previously stored control server 100 by a wireless communication method. to provide.

The WiBro communication means 250 communicates with the control server 100 by a WiBro (WiBro: Wireless Broadband) method according to the standard of ieee802. It can be provided.

Hereinafter, with reference to the accompanying Figure 3 looks at the configuration of the control server 100 constituting a customized content providing system according to the bus getting on and off position according to the present invention.

3, the control server 100 is a smart phone communication means 111, user information database 112, search processing means 113, content database 114, content selection means 115, notification package generation The means 116, the push processing means 117, the getting on and off information database 118, the pattern analysis means 119, the information collecting means 120 and the alternative means of transportation determination 121 as a component.

At this time, the smart phone communication means 111 receives the device token of the smart phone 1, the serial number of the traffic card, the field of interest from the dedicated application of the smart phone 1 connected through a mobile communication network or a wired or wireless communication network.

5 exemplarily illustrates a screen on which a user inputs an interest by executing a dedicated application of the smartphone 1.

On the other hand, the serial number and the field of interest is a matter that the user selects or inputs using a dedicated application, but the device token withdraws the device token stored in the smart phone 1 by calling the API, the smartphone communication means Provided at 111.

The user information database 112 is composed of a record having a field for storing the device token received through the smart phone communication means 111, a field for storing the received traffic card serial number, and a field for storing the field of interest. .

On the other hand, the retrieval processing means 113 obtains the traffic card serial number by parsing it when receiving the getting on and off information from the bus. After that, the user information database 112 is searched as a query and the device token value and interest value of the record returned as a search result are retrieved.

The content database 114 stores a plurality of contents each of which is related to location information or classified by interests.

The content associated with the location information refers to content having a relationship with the location information that each content can be determined numerically or objectively.

As shown in FIG. 6 (b), a pop-up is displayed on the standby screen of the smartphone 1 and the phrase “10 seats of COEX Megabox 3 movie screens remaining. In this case, the phrase corresponds to information associated with an offline location called "COEX Megabox". Such location information can be easily expressed in latitude and longitude.

Content categorized by interests refers to content that can be categorized according to interests. According to the application screen of the smartphone 1 dedicated application of FIG. 5, "English word, Japanese word, news headline, humor of the day" There are selectable items, such as their respective interests – that is, the content divided by the classification criteria.

On the other hand, the content selection means 115, when receiving the getting on and off information, parses the getting on and off information to read whether the boarding or getting off, and in the case of getting on and getting off, respectively, selects content through the following process.

First, in the case of riding, the content corresponding to the field of interest selected by the user is selected through the smart phone communication unit 111 among the contents for the field of interest stored in the content database 114. At this time, one of the contents corresponding to the field of interest may be selected one by one or randomly selected.

In the example of FIG. 5, the interest selected by the user was “a word of Japanese”, and therefore, the content selecting unit 115 selects content corresponding to “a word of Japanese” when the received ride information is information at the time of riding.

FIG. 6 (a) shows contents received from the control server 100 when tagging using a traffic card while boarding a bus, and shows "Japanese word 俺 も そ う" in a popup displayed on the standby screen of the smartphone 1.思 う ん だ I think so too, "and you can see the contents displayed.

On the other hand, in the case of getting off, one of the contents associated with the location information stored in the content database 114 selects one of the contents highly related to the coordinate value of the bus included in the getting on and off information.

6 (b) shows the contents received from the control server 100 on the standby screen of the smart phone 1 when tagging using a traffic card while getting off the bus, "coex megabox 3 inside the pop-up There are 10 seats available at the time of the movie screening. Discount event. "

At this time, it is not necessary to select the offline information closest to the coordinate value of the bus obtained from the getting on and off information, and select any one among the information in the region to which the coordinate value of the bus belongs and the information related to the region to which the user- For example, gender, age, and occupation may be used to further refine the selection.

When the content is selected in this way, the notification package generating means 116 generates a notification package by combining the device token of the smartphone 1 with which the content is a payload if the content is a payload and the payload.

On the other hand, if the image or video, not text, because the amount of packet data required for transmission is not easy to generate a notification package, the notification package generating means 116 payloads a link of the web page containing the content The notification package is generated by combining with the device token of the withdrawn smartphone.

In this case, a link of the corresponding web page may not be directly displayed on the standby screen as shown in FIG. 6, and a new application which can be identified as an application together with an application name (“Bus LBS service APP” in the example of FIG. 6) inside a popup. It will only indicate the presence of information. Instead, the user may be able to access the link received by executing a dedicated application of the smartphone 1 and use the corresponding content.

On the other hand, when the notification package is generated in this way, the push processing means 117 is connected to the notification server 2 through a wired or wireless communication network to perform authentication using the dedicated application identification information of the smart phone 1 and then the generated notification Send the package.

Meanwhile, the smartphone 1 periodically connects to the notification server 2 and provides its device token to the notification server 2. The notification server 2 includes a corresponding device token among previously received notification packages. If a notification package exists, it is provided to the smartphone 1, and the smartphone 1, which has received the notification package, displays a popup as shown in FIG. 6 on the standby screen on which the application is not executed to display the contents of the received notification package. do.

The getting on and off information received from the bus 200 is stored in the getting on and off information database 118, where the getting on and off information database 118 stores the getting on and off information and the date or day of the week.

Hereinafter, a description will be given of a system for providing customized contents according to a bus getting on and off position according to an embodiment of the present invention. This embodiment goes beyond providing content corresponding to location information when getting off, and provides appropriate information according to a movement pattern.

For this purpose, the control server 100 further includes a pattern analysis means 119, an information collecting means 120, and an alternative means of transportation determining means 121.

First, the pattern analysis means 119, the getting on and off information stored in the getting on and off information database 118, the getting on and off information having the same serial number of the traffic card or the getting on and off information having the same serial number and bus number The pattern is analyzed by analyzing the information as follows.

First, it is determined whether or not a bus of a specific number is taken on a specific day of the week. For example, office workers and students are more likely to move on the same route on weekdays, so patterns can be obtained by analyzing the consistency between days of the week and movement routes.

On the other hand, in this case, the probability that the ride time is high is high, but if the distribution of ride times is gathered around a certain time, a pattern may be generated that will take the bus at the corresponding time of the day. The same is true for getting off, but unlike the ride time, it is not a controllable factor, so the distribution can be wider and the meaning as a pattern is relatively low.

On the other hand, the boarding station and the getting off station have a high probability of showing a certain regularity.If a constant coordinate value is repeatedly displayed using the coordinate values of the bus obtained from the getting on and off information, the boarding station or the getting off station where the corresponding coordinate value is repeatedly used Is the coordinate value of.

In this way, the pattern analysis means 119 generates a pattern for each traffic card number.

Meanwhile, the information collecting means 120 obtains weather information of a specific region and traffic information of a specific region through the Internet, and the weather information or traffic information is already transmitted to a certain region from a web service which is already accessible through the Internet, according to the prior art. You can easily obtain it by simply entering a query to get information about it.

On the other hand, the pattern analysis means 119 stores the generated pattern, for each pattern can further store the average time required from the boarding station to the getting off stop,

The notification package generating means 116 obtains the current estimated time from Gangnam station to Samsung station through the information collecting means 120, if the generated pattern is, for example, getting on at Gangnam station and getting off at Samsung station. When the average time required for getting on and off the information is greatly exceeded, a notification package is generated to guide the alternative transportation from Gangnam Station to Samsung Station.

To this end, the alternative means for determining transportation means 121 obtains information of the means that can be moved most quickly among the possible means of public transportation from one point to another point through the Internet. Similarly, according to the related art, public transportation information available in the shortest time can be obtained by inputting a starting point and a destination from a web service accessible through the Internet.

When such alternative public transportation information is obtained in text form, the notification package generating means 116 generates the notification package by combining the device with the device token using the payload as the payload.

However, for each of the patterns, the notification package should be generated before a certain time from the time when the occurrence of the bus riding event of the traffic card holder is expected.

On the other hand, the notification package generating means 116 obtains the weather information of the current or after a certain time of the Gangnam station or Samsung station through the information collecting means 120 if the generated pattern is, for example, get off at the Samsung station to get off at Gangnam Station. For example, when the obtained value satisfies a certain condition-for example, in case of rain or snow-a notification package is generated to guide the weather situation.

At this time, the generation of the notification package is preferably made a certain time before the time when the user is expected to ride the bus.

That is, the notification package can be generated by combining the string containing the weather information with the device token of the smartphone 1 as a payload.

While the present invention has been described with reference to several embodiments, these embodiments have been disclosed for purposes of illustration, and those skilled in the art will be able to make various modifications, changes, and additions within the spirit and scope of the present invention. This is to be construed as not departing from the scope of the following claims.

1: Smartphone 2: Notification Server
100: control server
111: smart phone communication means 112: user information database
113: search processing means 114: content database;
115: content selection means 116: notification package generation means
117: push processing means 118: getting on and off information database
119: pattern analysis means 120: information collection means
121: Alternative transportation determination means
200: bus
211: reader 212: GPS module
213: getting on and off information generation means 214: WiBro communication means

Claims (6)

A reader which is installed at the boarding gate and the boarding gate of the bus and acquires a serial number by an RF method when tagging a traffic card; A GPS module for collecting location information; When a traffic card or credit card is tagged to the reader, the serial number to the traffic card is obtained, and the location information and location information collected through the GPS module are collected, time information collected and the tag installed on the reader at the boarding gate. Getting on and off information generating means for generating getting on and off information by expressing a flag indicating whether or not tagging has been performed on a reader installed in a sphere and a pre-stored bus number by a predetermined data structure; And a WiBro communication means for transmitting the generated getting on / off information to the control server according to the WiBro wireless communication standard. And
Smart phone communication means for receiving a device token of the smart phone, a serial number of a traffic card, and an area of interest from a smart phone connected through a dedicated application of the smart phone; A user information database comprising a record having a field for storing a device token of the received smartphone, a field for storing the received traffic card serial number, and a field for storing a field of interest; Search processing means for searching for the user information database using the serial number included in the getting on and off information when receiving the getting on / off information from a bus, and retrieving the device token value and the interest value of the record returned as a search result; A content database for storing a plurality of contents each of which is related to location information or classified by interests; When the boarding information is received from the bus, the boarder reads whether the boarding or getting off from the boarding information, and in the case of the boarding, retrieves any one of contents stored in the content database using the retrieved interest value. Or content selection means for retrieving any one of contents stored in the contents database, the content having a high relevance to the coordinate value of the bus at the time of tagging included in the getting on and off information; If the selected content consists only of text within a certain length, the text is used as a payload. If the selected content is an image or a video, the link is used as a payload and the notification package is combined with the device token of the withdrawn smartphone. Generating notification package generating means; And a push processing means for accessing the notification server through a wired / wireless communication network to perform authentication using dedicated application identification information of the smart phone, and then transmitting the generated notification package. Customized contents providing system according to the location of getting on and off the bus.
Smart phone communication means for receiving a device token of the smart phone, a serial number of a traffic card, and an area of interest from a smart phone connected through a dedicated application of the smart phone;
A user information database comprising a record having a field for storing a device token of the received smartphone, a field for storing the received traffic card serial number, and a field for storing a field of interest;
When the boarding information is received from the bus having a predetermined data structure including a serial number of the traffic card, a bus number, a coordinate value of the bus when tagging the traffic card, a tagging time of the traffic card, and a flag indicating whether the bus is on or off, Search processing means for searching the user information database using a serial number included in getting on and off information, and retrieving a device token value and an interest value of a record returned as a search result;
A content database for storing a plurality of contents each of which is related to location information or classified by interests;
When the boarding information is received from the bus, the boarder reads whether the boarding or getting off from the boarding information, and in the case of the boarding, retrieves any one of contents stored in the content database using the retrieved interest value. Or content selection means for retrieving any one of contents stored in the contents database, the content having a high relevance to the coordinate value of the bus at the time of tagging included in the getting on and off information;
If the selected content consists only of text within a certain length, the text is used as a payload. If the selected content is an image or a video, the link is used as a payload and the notification package is combined with the device token of the withdrawn smartphone. Generating notification package generating means; And
A control server comprising: a push server for accessing a notification server through a wired / wireless communication network, performing authentication using dedicated application identification information of a smart phone, and then transmitting the generated notification package. Customized contents providing system according to the getting on and off position.
The method of claim 2,
Boarding information database for storing the boarding information received from the bus, but also stores the date or day of the week; And
Among the getting on and off information stored in the getting on and off information database, a bus of a specific number is used on specific days for the getting on and off information having the same serial number or the getting on and off information having the same serial number and bus number. Pattern analysis means for generating a pattern for each transportation card serial number by determining whether to ride a bus of a specific number at a predetermined time and get off at a specific time or to get off at a specific stop by getting off at a specific stop; And
And information collection means for obtaining weather information of a specific region and traffic information of a specific region via the Internet.
The method of claim 3, wherein
Alternative transportation means for acquiring the alternative transportation information from the specific stop to the other stop through the Internet to generate in the form of text;
The pattern analysis means stores the generated pattern, for each pattern further stores the average time required to get off the bus stop,
The notification package generating means is to get off at the scheduled stop of the transportation card holder obtained by the information collecting means a predetermined time before the bus riding event of the corresponding transportation card holder is expected for each of the analyzed patterns. If the estimated time to stop is larger than the average time, the alternative transportation information is generated through the alternative transportation determining means, and the generated alternative transportation information is combined with the device token as a payload. By providing a notification package by the customized content providing system according to the bus getting on and off position.
The method of claim 3, wherein
The notification package generating means is provided with the weather information of the scheduled stop getting off or the stop getting acquired by the information collecting means for a predetermined time from the time when the bus riding event of the corresponding traffic card holder is expected for each of the analyzed patterns. And a notification package is generated by combining the device token with the string including the weather information as a payload when a predetermined condition is satisfied.
A reader which is installed at the boarding gate and the boarding gate of the bus and acquires a serial number by an RF method when tagging a traffic card;
A GPS module for collecting location information;
When a traffic card or credit card is tagged to the reader, the serial number to the traffic card is obtained, and the location information collected through the GPS module, time information on which the location information is collected, and tagging to the reader installed at the boarding gate Getting on and off information generating means for generating getting on and off information by expressing a flag indicating whether or not tagging has been performed on a reader installed in a sphere and a pre-stored bus number by a predetermined data structure; And
Bus getting on and off information guide system comprising a; bus comprising a; Wi-Bro communication means for transmitting the generated getting on and off information to the control server by the WiBro wireless communication standard.

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