KR20110137665A - Method for providing content based on user profile - Google Patents
Method for providing content based on user profile Download PDFInfo
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- KR20110137665A KR20110137665A KR1020100057716A KR20100057716A KR20110137665A KR 20110137665 A KR20110137665 A KR 20110137665A KR 1020100057716 A KR1020100057716 A KR 1020100057716A KR 20100057716 A KR20100057716 A KR 20100057716A KR 20110137665 A KR20110137665 A KR 20110137665A
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- G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
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Abstract
Description
The present invention relates to a method and system for providing content based on a user, and more particularly, based on a keyword extracted by excluding a non-information keyword from a content accessed by a user and content accessed by the user. The present invention relates to a method of generating a user profile in real time according to similarity or association and providing user-based content according to the generated user profile.
As digital broadcasting is spreading over time since the digital broadcasting starts in earnest, the number of channels and programs that users can watch is exploding. In the existing TV system, the number of programs was limited to a small number, so the range of program selection was narrow. Therefore, the user could search a desired program without a great difficulty among a limited number of programs.
However, as the number of channels and programs provided to the user in the digital broadcasting system reaches hundreds and the number of channels and programs is expected to continue, the user can search the remote control operation or the broadcasting schedule to watch the desired channel or program. shall. Therefore, in the reality that the number of channels and programs is greatly increasing, a problem arises in that a lot of time and effort must be wasted to search for a desired channel or program.
Due to this problem, there is a need for a method for analyzing a user's profile and preference information and recommending a program that matches a user's taste or interest. As part of this demand, a personalized Elotronic Program Guide (PEPG) is proposed. There is an active research on. The personalized broadcasting schedule is a technology that selects programs suitable for the user's taste by using filtering techniques and provides them to the user. The content-based recommendation technique compares the similarity between the user's interest and the content with the recommendation technique. There is a Collaborative Recommendation technique that recommends content of interest among users with similar interests. These recommendation techniques are all based on a user profile that describes the taste of the user. Therefore, in order to increase the quality of the recommendation information, it is very important to create a more accurate user profile.
The user profile creation method is an explicit method of inferring a user profile by using personal information or interest information provided directly by the user, and an implicit method of inferring a user profile through user behavior. Can be classified. The explicit profile generation method can infer a user profile quickly and accurately, but has a problem in that it is difficult to reflect a dynamic change in user's taste that is cumbersome and changes in real time because the user must directly input user information or interest information.
On the other hand, the implicit profile generation method reflects the dynamic profile of the user who changes in real time by inferring user interest information and taste by identifying characteristics of the content used by the user instead of directly inputting personal information or interests of the user. can do. However, the generation of the implicit profile is performed independently in each content providing server used by the user, and therefore, it is difficult to implicitly create the user profile in the content providing server which the user does not frequently access.
In addition, since the implicit user profile generation method performed in the conventional content providing server is based on the generation of the user profile of all the content accessed by the user, the content that is not a real interest of the user is based on the creation of the user profile with the same weight. The problem is that the user profile is not created correctly.
Furthermore, most web content has a common layout recently (especially for dynamically generated web content, which is more common), and many factors that are not very relevant to the user's interest (logo). , Move buttons, ads, copyright notices, etc.). As described above, all of the elements that have nothing to do with the user's interest are considered to be difficult to accurately generate the user profile. Hereinafter, elements that have nothing to do with the user's interest in the content are referred to as noncontent blocks.
The present invention is to solve the problems of the conventional user-based content providing method mentioned above, the object of the present invention is to achieve based on the access time of the content actually accessed by the user of the searched content according to the search word entered by the user By providing a user profile generation method that can accurately grasp the user's interests.
Another object of the present invention is to generate an accurate user profile from extracted keywords except for non-information blocks included in the content, and to provide a user-based content recommendation method based on the generated user profile.
Another object of the present invention is to provide a system for recommending personalized content to a user by integrating user profiles generated by a plurality of user terminals used by the user.
In order to achieve the object of the present invention, the user-based content providing system according to the present invention authenticates the user unit generated by generating a user profile based on the storage unit that stores the user profile, and the content connected to the user And a profile management unit for transmitting to the storage unit, and an interface server unit for receiving a user profile from the storage unit and providing the user with contents matching the received user profile among the contents provided by the content providing server.
The storage unit and the profile management unit or the storage unit and the interface server unit are characterized in that they communicate via a local area network, such as Bluetooth, ZigBee, RFID, and Wi-Fi.
The storage unit stores a user unit storing the user profile, and sends an identifier of the storage unit to the profile management unit or receives a user profile from the profile management unit, receives an identifier of the interface server unit from the interface server unit, or is stored in the interface server unit. And a storage unit communication unit for transmitting the user profile, and an interface server unit authentication unit for authenticating the interface server unit based on the identifier of the interface server unit.
A user profile generating unit extracting a content search word input from a user, a keyword extracting unit extracting a common or similar keyword that is repeated in content in which a content access time exceeds a critical access time among contents accessed by a user; And a profile generator that generates a user profile based on the similarity or association between the extracted search terms or keywords. Preferably, the user profile extraction unit further includes a non-information determination unit for determining the non-information block in the content exceeding the threshold access time, and the keyword extraction unit extracts similar or repeated similar keywords except for the non-information block. do.
The interface server unit compares the content information provided by the content providing server with the user profile by sending an identifier of the interface server unit to the storage unit or receiving a user profile from the storage unit, and the content corresponding to the user profile. And a content control unit for searching and a content control unit for outputting the searched content to a content output device.
Meanwhile, a method of providing a user profile according to the present invention includes extracting a content search word input from a user, and searching for content whose content access time exceeds a critical access time among contents accessed by a user in searched content according to the input content search word. Determining the non-information block in the content exceeding the threshold access time, extracting a common or similar keyword, except for the non-information block in the content exceeding the threshold access time, and extracting the search term. Or generating a user profile having user interest information based on the similarity or association between the keywords.
Preferably, the method for providing a user profile further comprises receiving an identifier of the storage unit from the storage unit, authenticating the storage unit based on the received storage unit identifier, and transmitting a user profile generated to the authenticated storage unit. Characterized in that.
Preferably, the user profile providing method further comprises the step of receiving a storage time of the user profile stored in the storage unit, and determining whether the received storage time exceeds the threshold storage time, the received storage The generated user profile is transmitted to the storage unit only when the time exceeds the threshold storage time.
The user-based content providing method according to the present invention has the following various effects compared to the prior art.
First, in the user-based content providing method according to the present invention, instead of generating a user profile for each content providing server, a user profile is generated in a user terminal used by a user in real time, thereby accessing a content providing server or contents of the user. Regardless of the number of times that the providing server is connected, the content of the user's interest may be accurately provided to the user.
Second, the user-based content providing method according to the present invention does not create a user profile in consideration of all the contents accessed by the user, but considers only contents exceeding the threshold access time and at different weights according to the access time of the contents. By determining the content, it is possible to accurately generate the user profile.
Third, the user-based content providing method according to the present invention can generate an accurate user profile by generating a user profile by excluding non-information blocks from web content.
1 is a functional block diagram illustrating a user-based content providing system according to an embodiment of the present invention.
2 is a functional block diagram for explaining the
3 is a functional block diagram for explaining in more detail an example of the user profile generation unit according to the present invention.
4 is a functional block diagram illustrating a storage unit according to an embodiment of the present invention.
5 is a functional block diagram illustrating an interface server unit according to an embodiment of the present invention.
6 is a flowchart illustrating a user-based content providing method according to an embodiment of the present invention.
7 shows an example of a connection time table according to the present invention.
8 illustrates an example of a main screen of a portal site.
9 illustrates an example of a search screen of a portal site.
10 illustrates an example of content accessed by a user.
11 illustrates an example of a user profile created using an information ontology.
12 is a flowchart illustrating a user profile transmission method according to an embodiment of the present invention.
Hereinafter, a user-based content providing method according to the present invention will be described in detail with reference to the accompanying drawings.
1 is a functional block diagram illustrating a user-based content providing system according to an embodiment of the present invention.
Referring to FIG. 1, the
The
The
The
According to the field to which the present invention is applied, the
The
2 is a functional block diagram for explaining the
Referring to FIG. 2, the profile
When authentication of the
3 is a functional block diagram for explaining in more detail an example of the user profile generation unit according to the present invention.
Referring to FIG. 3, the threshold access
The
The
The user profile includes an original user profile consisting of the extracted search word or keyword itself and an extended user profile generated by applying the original user profile to the information ontology. The information ontology may be used as an ontology used to generate extended semantic information that can be generated from semantic information of each word constituting the extracted search word or keyword. Parse each word that makes up the extracted search term or keyword. Semantic information of each word parsed is applied to the information ontology to generate an extended user profile from meanings that can be extended from the meaning words of each word.
A public ontology is an information ontology that is referred to to define a relationship between each word constituting a search word or keyword and to extend semantic information inferred from each word. For example, time-related ontology such as day / night, am / pm, day of the week, month, season, year, vacation, holiday, holiday, etc., place-related ontology such as country, city, mountain, beach, amusement park, travel, work Situational ontologies such as business trips, business trips, honeymoons, and dating are used as public ontology.
4 is a functional block diagram illustrating a storage unit according to an embodiment of the present invention.
Referring to FIG. 4, the user
The storage
The interface server
5 is a functional block diagram illustrating an interface server unit according to an embodiment of the present invention.
Referring to FIG. 5 in more detail, the interface server
The
The
The content providing
6 is a flowchart illustrating a user-based content providing method according to an embodiment of the present invention.
Referring to FIG. 6 in more detail, when a search word is input to the user terminal, the input search word is extracted (S1). In operation S3, a content selected by the user and connected to the content is determined according to the input search word. According to the field to which the present invention is applied, a search word is not input separately, and a content which a user selects and accesses among various contents output randomly may be determined.
It is determined whether the actual access time of the content selected and accessed by the user exceeds the threshold access time (S4), and only the content of the content accessed by the user exceeds the threshold access time. The actual access time of the content accessed by the user is stored in the access time table. Referring to FIG. 7, which shows an example of the access time table according to the present invention, the actual access time of
The non-information block is determined from the selected content (S5), and a keyword that is commonly repeated except for the non-information block is extracted from the selected content (S7). 8 is a main screen of a portal site that is commonly used, the user can directly access the content of interest among the contents displayed on the main screen without inputting a separate search word. A user may search for content of interest by entering a search term "mountain." When the content corresponding to the search word input in FIG. 9 is output on the screen, when the user directly selects and accesses one of the output content, the selected content is displayed as shown in FIG. 10. Based on the frame information of the web screen displayed as shown in FIGS. 8 to 10, a common layout of web content, that is, non-information blocks such as a logo, a search box, a menu bar, a move button, an advertisement, a copyright indication, etc. not related to user interest information Judge. Except for non-information blocks, common repeated keywords such as mountains, Seoraksan, climbs, and Daecheongbong are extracted from the selected contents.
A user profile having user interest information is generated based on the similarity or association between the extracted search terms or the extracted keywords (S8). An information ontology is used to generate a user profile based on the similarity or association between the extracted search terms or the extracted keywords. Referring to FIG. 11, which shows an example of a user profile created by using an information ontology, the user generates summer information using a time ontology from July 5, 2010, when a content is accessed. From the phosphoric acid, the beach and the extracted keywords Seoraksan, Sokcho Beach, Jumunjin Beach, and Mansan Beach, information on Gangwon-do and tourist attractions can be generated. On the other hand, using the situation ontology from the information, such as summer, Gangwon-do, tourist attractions can again generate information called summer vacation. Among the information generated in this way, the access time, mountain, beach, Seoraksan, Sokcho Beach, Jumunjin Beach, and Mansan Beach are the original user profiles, and the summer, Gangwon-do, tourist attractions, and summer holidays created from the original user profiles are extended user profiles.
12 is a flowchart illustrating a user profile transmission method according to an embodiment of the present invention.
12, the profile management unit receives the storage unit identifier from the storage unit (S11) and authenticates the storage unit based on the received storage unit identifier (S13). It is determined whether authentication of the storage unit is successful (S14), and when the authentication of the storage unit is successful, a user profile identifier is received from the storage unit (S15). The user profile stored in the storage unit and the user profile identifier recently created by the profile management unit are compared based on the received user profile identifier to determine whether the user profile stored in the storage unit and the recently generated user profile are the same user profile (S17). ). If the user profile stored in the storage unit and the generated user profile are different from each other according to the determination result, the generated user profile is transmitted to the storage unit (S19).
Meanwhile, the above-described embodiments of the present invention can be written as a program that can be executed in a computer, and can be implemented in a general-purpose digital computer that operates the program using a computer-readable recording medium.
The computer-readable recording medium may be a magnetic storage medium (for example, a ROM, a floppy disk, a hard disk, etc.), an optical reading medium (for example, a CD-ROM, DVD, etc.) and a carrier wave (for example, the Internet). Storage medium).
Although the present invention has been described with reference to the embodiments shown in the drawings, this is merely exemplary, and it will be understood by those skilled in the art that various modifications and equivalent other embodiments are possible. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.
1: User terminal 100: Profile management unit
110: profile management unit communication unit 130: storage unit authentication unit
150: storage control unit 170: user profile generation unit
200: storage unit 210: user profile storage unit
230: storage control information storage unit 250: storage unit communication unit
270: interface server unit communication unit
300: interface server unit 310: interface server unit communication unit
320: user profile management unit 330: user profile storage unit
350: content searching unit 370: content providing control unit
400: network 500: content providing server
700: content output device
Claims (14)
A profile management unit which generates a user profile based on the content accessed by the user, and transmits the generated user profile to the authenticated storage unit; And
And an interface server unit which receives a user profile stored in the storage unit, and provides a user with content that matches the user profile among contents provided by a content providing server.
And the storage unit and the profile management unit or the storage unit and the interface server unit communicate via a local area network.
A user-based content providing system, which is any one of Bluetooth, ZigBee, RFID, and Wi-Fi.
A storage unit for storing a user profile;
Send the identifier of the storage unit to the profile management unit or receive the user profile from the profile management unit, and receive the identifier of the interface server unit from the interface server unit or store the user profile stored in the interface server unit. A storage unit communication unit for transmitting; And
And an interface server unit authentication unit for authenticating the interface server unit based on the identifier of the interface server unit.
A storage unit authenticator for authenticating the storage unit based on the identifier of the storage unit;
A user profile generator configured to generate interest information of a user from content accessed by the user;
A storage control unit for storing and controlling the updated user profile in the storage unit by comparing the user profile stored in the storage unit with the generated user profile; And
And a profile management unit communication unit for receiving an identifier of the storage unit or a user profile storage time from the storage unit or transmitting a user profile to the storage unit.
A search word extracting unit extracting a content search word input from a user;
A keyword extraction unit for extracting a common or similar keyword that is repeated in content in which a content access time exceeds a threshold access time among contents accessed by a user; And
And a profile generator configured to generate a user profile based on the similarity or association between the extracted search terms or keywords.
Further comprising a non-information determination unit for determining a non-information block in the content exceeding the threshold access time,
The keyword extracting unit extracts common or similar keywords that are repeated except for the non-information block.
An interface server unit communication unit which transmits an identifier of the interface server unit to the storage unit or receives a user profile from the storage unit;
A content retrieval unit configured to retrieve content corresponding to a user profile by comparing the user profile with content information provided by a content providing server; And
And a content controller for outputting the searched content to a content output device.
Determining a content of the content accessed by the user whose content access time exceeds a threshold access time;
Determining a non-information keyword in the content exceeding the threshold access time;
Extracting repeated common or similar keywords, except for the non-information keyword, from the contents exceeding the threshold access time; And
And generating a user profile having user interest information based on the similarity or association between the extracted keywords.
The method may further include extracting a content search word input to the user terminal.
The user selects and accesses contents from various contents output according to the input search word,
And generating a user profile having user interest information based on the similarity or association between the extracted search terms or keywords.
Receiving an identifier of the storage unit from a storage unit, and authenticating the storage unit based on the received storage unit identifier; And
Transmitting the generated user profile to the authenticated storage unit.
Receiving a storage time of a user profile stored in the storage unit; And
Determining whether the received storage time exceeds a threshold storage time;
And when the received storage time exceeds the threshold storage time, transmitting the generated user profile to the storage unit.
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Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20140088012A (en) * | 2012-12-21 | 2014-07-09 | 삼성전자주식회사 | Content delivery system with profile generation mechanism and method of operation thereof |
KR101449994B1 (en) * | 2013-12-10 | 2014-10-15 | 동국대학교 산학협력단 | Method for providing retrieval service according to user preference |
WO2016159690A1 (en) * | 2015-03-31 | 2016-10-06 | 홍성민 | Device for providing customized foreign language learning service, and device operation method therefor |
-
2010
- 2010-06-17 KR KR1020100057716A patent/KR20110137665A/en active Search and Examination
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20140088012A (en) * | 2012-12-21 | 2014-07-09 | 삼성전자주식회사 | Content delivery system with profile generation mechanism and method of operation thereof |
KR101449994B1 (en) * | 2013-12-10 | 2014-10-15 | 동국대학교 산학협력단 | Method for providing retrieval service according to user preference |
WO2016159690A1 (en) * | 2015-03-31 | 2016-10-06 | 홍성민 | Device for providing customized foreign language learning service, and device operation method therefor |
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