KR20110111062A - Method for advertising through sponsorship contract between advertiser and user of terminal for communication - Google Patents

Abstract

According to the present invention, the sponsor information of the caller is output to the receiver terminal whenever the advertiser and the communication terminal user easily enter into a sponsorship agreement online, and thus the communication terminal user makes a phone call, and the phone number is displayed. The present invention relates to a method and a system for displaying sponsor information at all times in an area where the sponsor information is always displayed. Specifically, a sponsor information storage unit receives sponsor information indicating a group or a product of the group; A first user information storage unit which selects the registered sponsor information and selects one or more of the registered sponsor information from the first user and the first user to use as the sponsor information; And searching for providing sponsor information of the first user so that sponsor information of the first user can be output to a terminal of the receiver of the communication activity when it is determined that there is a request for a communication activity generated from the first user. The present invention relates to an advertisement system through a sponsorship contract between an advertiser and a user of a communication terminal, and an advertisement method using the same.

Description

Method for advertising through sponsorship contract between advertiser and user of terminal for communication}

The present invention relates to a method and system for advertising through a communication terminal. Specifically, an advertiser and a communication terminal user easily enter into a sponsorship contract online, and accordingly, each time a communication terminal user makes a communication such as making a call, the caller The present invention relates to a method and system for outputting sponsor information of a to a receiver terminal so that sponsor information is always displayed together in all areas where a telephone number is displayed.

Modern people live in an age when there is so much advertising flooding.

Since so many ads promote each other's products, advertisers are concerned about how to promote their products by increasing the effectiveness of advertisements. have.

As one of these advertising methods, celebrities such as celebrities and sports stars and advertisers enter into sponsorship agreements, and the advertisers' advertisements are displayed on clothes and hats worn by celebrities. To get.

This method has the advantage of showing ads to many people who see the celebrity, but since most of the people who see the celebrity do not have much interest in the advertisement itself, the brand name attached to the celebrity's clothing is not unfamiliar to people. You can only expect the degree of effectiveness.

In addition, due to the limited scope of the contracts, SMEs have been hard to seize such opportunities due to intense competition and excessive costs.

On the other hand, in recent years, a lot of attempts have been made on how to increase the advertising effect by inducing active user participation in advertising.

As one of the methods, there is a method of allowing mobile communication terminal users to directly apply to receive an advertisement, and to transmit advertisement information together when the user who receives the advertisement receives a text message or receives a call.

This method is likely to be effective because the advertising information is sent only to users who actively allow the advertisement, but in reality most applicants are interested in discounting the call fee through receiving the advertisement rather than the advertisement information itself. There are many cases that do not pay attention to the advertising information received with the text message or the phone, the duration of the exposure of the advertisement was very short, in many cases did not achieve the desired advertising effect.

In order to solve the above problems, the present invention can induce users to participate in the advertising activity by using a communication terminal to be actively interested in the advertising activities that they participate in, and dramatically increase the time that the advertisement is exposed It is an object of the present invention to provide an advertising method and system which can be increased and free of objection.

Another object of the present invention is to provide a computer-readable recording medium having recorded thereon a program for realizing the above method.

In order to achieve the above object, the present invention includes a sponsor information storage unit for registering a sponsorship agreement or sponsor information indicating a product of the group; A first user information storage unit which selects the registered sponsor information and selects one or more of the registered sponsor information from the first user and the first user to use as the sponsor information; And searching for providing sponsor information of the first user so that sponsor information of the first user can be output to a terminal of the receiver of the communication activity when it is determined that there is a request for a communication activity generated from the first user. It provides an advertising system through the sponsorship agreement between the advertiser and the user of the communication terminal, characterized in that it comprises a.

In addition, in order to achieve the above object, the present invention includes the steps of registering a sponsorship agreement or sponsor information indicating a product of the organization; Selecting one or more of the registered sponsor information from a first user who wants to use the sponsor information by selecting the registered sponsor information; And providing sponsor information of the first user so that sponsor information of the first user can be output to a terminal of a receiver of the communication activity when it is determined that there is a request for a communication activity generated from the first user. It provides an advertising method through a sponsorship agreement between the advertiser and the user of the communication terminal comprising a.

In addition, in order to achieve the above object, the present invention is to receive a sponsor information indicating the group or the product of the organization to enter into a sponsorship agreement, and to select the registered sponsor information to use as its sponsor information In an advertisement system through a sponsorship agreement between an advertiser and a user of a communication terminal in association with a system for storing one or more sponsor information selected from the first user among the registered sponsor information, a request for communication activity is received from a sender. A receiving unit; A search unit for extracting sponsor information to be output to the terminal of the receiver from the linked system by using caller information of the requested communication activity; And a calling unit for transmitting the extracted sponsor information to the terminal of the receiver targeted for the communication, together with the caller indication information of the first user; and an advertisement through a sponsorship agreement between an advertiser and a user of a communication terminal. Provide a system.

In addition, in order to achieve the above object, the present invention is to receive a sponsor information indicating the group or the product of the organization to enter into a sponsorship agreement, and to select the registered sponsor information to use as its sponsor information 1. A method of advertising through a sponsorship agreement between an advertiser and a user of a communication terminal in association with a system for storing one or more sponsor information selected from the first user among the registered sponsor information, wherein the request for communication activity is received from the sender. Making; Extracting sponsor information to be output to the receiver's terminal from the associated system by using caller information of the requested communication activity; And transmitting the extracted sponsored information together with the caller indication information of the first user to a terminal of a receiver that is the target of the communication activity, and the sponsorship agreement between the advertiser and the user of the communication terminal. To provide.

In order to achieve the above object, the present invention provides an advertisement system through a communication terminal, comprising: a receiving unit for receiving sponsor information indicating a group or a product of a group together with caller indication information received due to a communication activity; A storage unit for registering the received sponsor information with the caller identification information in a phone book; And an output unit for outputting the received sponsor information together with the caller indication information. The advertisement system includes a sponsorship agreement between an advertiser and a communication terminal user using a communication terminal.

In addition, in order to achieve the above object, the present invention provides a method for advertising through a communication terminal, comprising: receiving sponsor information indicating a predetermined group or a product of the group together with caller indication information received due to a communication activity; Registering the received sponsor information with the caller identification information in a phone book; And outputting the received sponsor information together with the caller indication information. The advertisement method is provided through a sponsorship agreement between an advertiser and a communication terminal user using a communication terminal.

The present invention also provides a computer readable recording medium having recorded thereon a program for realizing the above method.

According to the present invention, since users who have signed a sponsorship agreement will use the sponsor information of the organization that has signed the sponsorship agreement as an image for representing themselves, they are cautious in the selection of sponsor information such as advertisements. Since interest in advertisements is high, there is an advantage in that the advertiser can obtain a more certain advertising effect.

In addition, if the sponsor information is output to the receiver's terminal, the receiver does not recognize the sponsor information as an advertisement but as information representing the characteristics of the sender, there is less objection to the advertisement and can expose the advertisement for a long time. have.

1 is a schematic diagram illustrating the concept of the present invention
2 is a block diagram showing the configuration of a system of a service provider of the present invention;
3 is a block diagram showing the configuration of a telecommunication company system of the present invention.
4 is a block diagram showing the configuration of a terminal of the present invention.
5 is a flowchart illustrating a method in the service provider system of the present invention.
6 is a flow chart illustrating a method in a telecommunications company system of the present invention.
7 is a flow chart illustrating a method in a receiver terminal of the present invention.
8 to 10 illustrate an example of a screen of a terminal of a receiver according to the present invention.

According to the present invention, when a caller who makes a call using a communication terminal enters into a sponsorship agreement with an advertiser online and makes a communication activity such as calling or texting other recipients, the caller is sponsored to the receiver's terminal. It is an invention characterized in that an advertisement of an easy contract is outputted together with a caller's phone number and stored in a receiver's terminal.

According to the present invention, the caller who decides to participate in the advertisement is determined, and only the advertisement of the advertiser designated by the caller is transmitted, not the unspecified number of advertisements, so that the receiver receiving the caller's call is output to the communication terminal. Even if the advertisement is only seen, the general tendency of the sender can be known.

Furthermore, in the present invention, the receiver may pre-register a sender who can transmit advertisement information to the user in advance by using a sponsorship contract, thereby preventing spammy advertisement information from being transmitted by the other party. .

More details will be described with reference to the drawings.

1 is a schematic view for explaining the present invention.

The service provider of the present invention receives and stores advertisement information from the advertisers 50 in their service system 10.

When the advertiser 50 registers his advertisement information with the service provider 10, the contents of the advertisement content representing the sponsor to be output on the communication terminal, and the payer when each sender or receiver performs an advertisement or is exposed to the advertisement It also registers the terms and conditions, such as the terms and conditions of the contractor who can enter into a sponsorship agreement with him.

The callers 30 access the service provider system 10 and select sponsor information, such as an advertisement of an advertiser to use, by signing a sponsorship contract among advertisements of registered advertisers.

The sender 30 may set up a sponsorship contract with a general commercial company as an advertiser, or may sign a sponsorship contract with a donor organization or a public organization.

In the present invention, the sponsor information refers to a group that has signed a sponsorship agreement with the sender, or means a content for promoting a product or service provided by the group, and refers to a group that provides sponsor information externally. Indicates that you are or are giving back.

In the case of a sponsorship agreement with a general commercial company, callers may receive discounts such as call charges, cash backs, and points due to advertising exposure. Depending on the number of messages sent, etc., it is possible to make a predetermined amount of donation to a donation organization contracted at its own expense.

In the case of the caller, since the sponsor information output to the other party's terminal is always constant except for the case where the caller makes a phone call, the sponsor selected by the user may perform the function of displaying his / her image. You may be cautious about your sponsor's choices, and in some cases, you may choose to give others the impression that you are doing a good deed to make a donation.

Meanwhile, the receiver 40 may register a list of callers who can provide sponsor information to the service provider system 10.

This ensures that the sponsor's sponsor information is not sent to all the recipients who call, but that the sponsor's information is provided only when the recipient's caller calls the recipient, so that they do not want to see the advertisement through their terminal. People may not need to receive this information.

When the caller 30 makes a call through his or her communication terminal, the telecommunication company system 20 searches the database of the service provider system 10 to determine whether the caller is a registered user to provide his / her sponsored information to others, and Determine whether the user is allowed

If all are registered users, the sponsor information registered in the service provider system 10 is transmitted to the communication terminal of the receiver 40 together with the call setup signal.

When the receiver 40 receives a call from the caller 30, the sponsor information designated by the caller together with the caller phone number is output on the output screen, and the sponsor information is then stored in the phone number storage in the receiver terminal. Sponsor information will be displayed on all screens where the phone number is displayed, such as the phone book, call list, missed call, and text list. This drastically increases the exposure time of the advertisement.

In the present invention, the telecommunication company system 20 and the service provider system 10 may be managed by the telecommunication service provider as one system, and operate as separate systems, but are connected and used to transmit data to each other. May be used.

In the present invention, the communication terminal used by the sender and the receiver may be a mobile communication terminal in general, but is not limited thereto, and a general wired terminal may be applied to a terminal having a screen and a function capable of outputting sponsor information. Do.

Accordingly, the telecommunication company system 20 may be a system of a mobile communication provider, or may be a system of a telephone company using a general PSTN.

2 is a block diagram showing the configuration of the system 10 of the service provider of the present invention.

The service provider system 10 of the present invention includes a sponsor information storage unit 110, a first user information storage unit 120, a second user information storage unit 130, a settlement unit 140, a search unit 150 and It is configured to include an update unit 160.

In addition, components used in a general server system such as an interface for communication and web page access are well known to those skilled in the art, and are not essential elements of the present invention. Omit the description.

The sponsor information storage unit 110 stores sponsor information and contract terms and the like provided by companies, organizations, and the like, which have a sponsorship agreement with users.

Organizations registered in the sponsor information storage unit 110 may be a company that wants to promote their company name or products, production, service, donation organizations to receive donations from users, disaster alerts, baby missing, emergency arrangement It can also be a public body for public interest activities such as public guidance.

A sponsorship contract is a contract where one party becomes the other party's sponsor. If one party sponsors the other party through cash, points, and discounts on the other party, and the user sends a text message or makes a phone call, the sponsor information is received. Means a contract to be output from the terminal.

Here, the sponsoring entity will be an advertiser if the company is advertising, but if the organization that enters into the sponsorship agreement is a donation organization, the user will be a sponsoring entity.

On the other hand, if a public body for public interest activities is a contracting body, either of the parties to the contract may be the sponsor. For example, when a user receives a benefit such as a discount on communication charges from a public organization instead of sending a public service advertisement, etc., the user may be a sponsor of the public organization, and the user may receive a public service advertisement without any cost. In this case, since the user donates the use of the communication space that the user can benefit to the public organization, it may be said that the user sponsors. This will be determined by what conditions the organization wishing to sponsor sponsorship to recruit the contractors to the sponsor information storage unit (110).

In the case of donor organizations or public organizations, it does not actually benefit the user, but it has the advantage of being able to show the user's own image to others and satisfying them that they do good things every time they communicate.

Conventionally, in the case of an advertisement method in which a mobile communication terminal outputs an advertisement to its own terminal when a phone call or a message is transmitted to the mobile terminal, only the user sees the advertisement content, and the contents of the advertisement content Since it was not possible to designate sponsor information indicating a relationship with a donor organization or a public organization, there was no room for introduction. However, in the case of the present invention, since the party viewing the sponsor information is the applicant, not the applicant, the party is calling. Sponsor information related to public organizations can be introduced.

When sponsor information is registered in the sponsor information storage unit 110, the conditions for signing a contract may be registered together.

Representative conditions for the contract may be a condition for how much sponsorship per user's communication activity. For example, each time a user makes a phone call, the service provider provides 10 won to the telecommunications company at a discounted communication cost.

In this case, when a company for advertising purposes registers, the company sets its own criteria and registers it. However, when a donor organization registers, it registers a minimum donation amount and so on. A user who wants to sign a contract may set up a donation condition above the minimum condition.

When setting the conditions for a contract, the conditions of the user who enters into the contract can be registered together.

For example, when a company selling products used primarily by adults registers information about their company or product as sponsored information, they may think that even if their sponsored information is exposed to minors, there will be no effective advertising effect. For example, you may want your sponsor information to be output only if the sender is an adult or if both the sender and the receiver are both adults.

In this case, by registering such a condition in the sponsor information storage unit 110, it is possible to prevent a minor from entering into a sponsorship contract so that unnecessary costs are not spent on an advertising activity having no advertising effect. In this way, the details of the contractor's personal conditions, such as age, gender and geography, will be established.

As another example, when a company communicates with its employees, the company may only use the company's sponsor information so that the company knows which company they are attending.

In this case, a company that wants to register its sponsor information registers identification information such as a list of employees or a phone number of employees in the sponsor information storage unit 110, and the contract is applied only when the registered employee applies for a sponsorship contract. Can be tightened.

As another example, a user may make a sponsorship agreement only by users who have a predetermined action such as purchasing a product.

For example, a company that sells luxury bags, clothing, jewelry, etc., can provide information about passwords that can be used to sign sponsorship agreements to customers who purchase luxury goods online or offline. Only the customers who enter the password can make their sponsor information available.

Users who use this sponsored information can brag about their possession of luxury goods only through communication, even if they don't brag about showing their products.

On the other hand, the organization to register in the sponsor information storage unit 110 may register the conditions for the questionnaire, mission performance, monitoring, etc. for companies, products, services, etc. that they want to advertise in addition to sponsor information.

If the user who enters the above conditions and enters into a sponsorship agreement can perform additional surveys, missions, monitoring, etc., and receive additional benefits in addition to the benefits received through communication activities, users for the companies, products, and services to be advertised It is desirable to attract their active interest.

Meanwhile, a group registered in the sponsor information storage unit 110 may register only one sponsor information, but may register a plurality of sponsor information as a group.

For example, if there are three products you want to advertise in one company, you can create content for each of the advertisement contents for these three products and register them as sponsor information provided through one sponsorship agreement. .

When the registered company and the user enter into a sponsorship agreement, when the user performs communication activity, three advertisement contents registered by the company are output to the other party's terminal sequentially, arbitrarily, or in a predetermined ratio or order.

The first user information storage unit 120 stores information of the first user.

The first user information refers to information of users used to extract caller information among users registered in the system. The first user information basically includes a phone number of the first user and a sponsorship agreement signed by the first user. Includes contract information with an organization and sponsor information, which is content representing an organization that has signed a sponsorship agreement.

Users access the site operated by the system of the present invention, search for sponsor information, sponsor conditions, etc. of each group registered in the sponsor information storage unit 110, and the group or advertisement that they want to conclude a sponsorship agreement with. The selected sponsor information and the like are stored in the first user information storage unit 120.

Users will be cautious in selecting sponsor information because the sponsor information that is output to the communication terminal of the calling party is limited to the sponsor information selected by the user, thus contributing to the formation of their image. For this reason, the company chosen by the user may be regarded as a loyal customer group by the user selected by the user.

The first user information storage unit 120 does not simply store only the items selected by the user, it is preferable to substantially sign a sponsorship agreement between the user and the group registered in the sponsor information storage unit 110.

If the organization registered in the sponsor information storage unit 110 does not set a separate condition, since a sponsorship contract is concluded immediately by selecting a user, it is necessary to add a separate function to the first user information storage unit 120. none.

However, in the case where the conditions for the conclusion of the sponsorship agreement, such as the age of the user, are set, since the sponsorship agreement is concluded only when the user who satisfies the condition requests the sponsorship agreement, the first user information storage 120 ) Confirms whether the user's information meets the conditions set by the user's selected organization and ensures that a sponsorship agreement between the user and the organization is concluded only if the user's information is met.

If the organization registered in the sponsor information storage unit 110 sets a separate condition for entering into a sponsorship agreement, and requires input of additional information to confirm that the user satisfies these conditions (eg, a company employee The number of employees that can be displayed, a password to prove that the product has been purchased from the organization, etc.), and the first user information storage unit determines whether to enter into a sponsorship agreement after receiving such information.

On the other hand, when the user enters into a sponsorship agreement, it is possible to enter into a sponsorship agreement with only one organization, but it is also possible to enter into a sponsorship agreement with a plurality of organizations.

In this case, even when a plurality of sponsorship agreements are concluded, since only one sponsor information is output to the receiver's terminal when the user makes a phone call or the like, the criteria for outputting each sponsor information is set. shall.

For example, if a user is an employee of a company, he or she wants to output advertisement information related to the company he / she works as sponsor information if he / she communicates with the customer of the company by phone or text message. For example, if you are calling someone you are not working with, or you are calling a friend who is not a customer, you may want other sponsored information unrelated to your company to be displayed on the recipient's terminal.

In that case, the user can specify the time zone in which the sponsor information of his company is displayed, or register the telephone number of the recipient to which the sponsor information of his company is outputted, and so on. Conditions under which sponsor information is output can be specified.

In addition, the user may designate a rate at which a plurality of sponsor information is used, and allow the system to randomly extract among a plurality of sponsor information for which a sponsorship contract is concluded according to the ratio and output the same to the receiver's terminal.

In addition, if priority is assigned to a plurality of sponsor information by a contract system or user setting, sponsor information to be output to the receiver terminal may be selected according to the priority.

For example, if you enter into a sponsorship agreement with a public interest organization that provides public information about an emergency, such as a disaster, and enter into another sponsorship agreement with another company, in case of an emergency such as a disaster, the information is output to the other terminal. In other cases, sponsor information of another company may be output.

In addition, different sponsor information may be output depending on the condition of the receiver.

The method of specifying the condition of the receiver is that, as described above, when the first user who is the sender directly designates the telephone number of the receiver and the sponsor information to be output to the terminal of the receiver, the corresponding sponsor information is displayed. It may be output, or a condition such as a receiver's age may be set to determine sponsor information to be output accordingly.

The system of the present invention operates in conjunction with the telecommunications company's system, and since the basic information such as the age of each subscriber is registered in the telecommunications company, the conditions for selecting sponsor information based on the information that can be obtained through the telecommunications company By setting the, different sponsor information may be output according to the condition of the receiver.

In this way, the user enters into a plurality of sponsorship agreements, and the sponsor information to be output to the terminal of the receiver according to each agreement is output, the priority of each sponsor information, the condition of the receiver, the rate at which the sponsor information is output, and each sponsor information is output. If conditions such as date, day of the week, and time information are set, the corresponding sponsor information is output to the receiver's terminal whenever the user makes a communication call or the like according to the condition.

On the other hand, when the user enters into a sponsorship agreement with the user, rather than the sponsoring organization, such as donation organizations, it is desirable to allow the user to set the conditions for sponsoring directly.

In other words, even if the donation organization has set a donation of 5 won per call as a condition of sponsorship, it is desirable to allow the user to set up to be able to donate more than this.

The second user information storage unit 130 is a space for storing information of users who are recipients of communication activity of the first user.

The second user information refers to information of users used to extract recipient information among users registered in the system, and the information of the second user basically includes the telephone number of the second user and the second user allows the transmission of sponsor information. It includes the phone number of one first user.

In the present invention, when the first user performs the communication activity, the sponsored information transmitted to the receiver may be transmitted to the receiver's terminal without the receiver's consent, or may be transmitted to the receiver's terminal only if the receiver's consent is obtained. .

The second user information storage unit 130 is a necessary component when the sponsor information of the first user who is the sender is output to the terminal of the receiver only when the receiver has consent.

The second user information storage unit 130 stores phone number information of a first user (sender) that allows a second user who is a recipient to transmit sponsored information.

In this case, when the first user who is the caller performs a communication activity such as a call or a text message to the second user, the phone number of the first user is displayed in the phone number designated by the second user in the second user information storage unit 130. Only when registered, sponsor information designated by the first user is output to the terminal of the second user.

In this case, it is preferable that a predetermined benefit is returned to the second user so that the second user actively participates in the service of the present invention.

On the other hand, when the second user who registers in the second user information storage unit 130 is the user registered in the first user information storage unit 120, the caller who communicates with the user most recently, Sponsor information of the registered user is displayed on the background screen or the standby screen. Otherwise, advertisement information, which is arbitrarily set by the service user or contracted with the service user, is output on the background screen or the standby screen. In this case, information about the same is registered in the second user information storage unit 130.

When the first user, who is the sender, performs a communication activity such as making a call or sending a text message to the second user as the receiver, the search unit 150 receives the information from the connected telecommunication company system and the first user receives the first user. 1 After confirming whether the user is registered in the user information storage unit 120, the second user information storage unit 130 is a designated user (if the sponsor information is transmitted without permission of the second user to check If the above information is confirmed, the sponsor information designated by the first user is extracted and provided to the communication company system so that the sponsor information of the first user is transmitted to the terminal of the second user together with the call connection request signal.

Meanwhile, the search unit 150 is a second user whose recipient is a registered user in the second user information storage unit 130, and the second user makes a communication such as making the most recent phone call to the user. If the caller is a user registered in the first user information storage unit 120, the sponsor information of the registered user is output on the background screen or the standby screen. Otherwise, the service user may arbitrarily set the service user or the service user. And the registered advertisement information is registered in the second user information storage unit 130 to be output on the background screen or the standby screen, the caller who makes a call is registered in the first user information storage unit 120. If the user is not the first user, the advertisement information contracted with the second user or set by the service provider may be transmitted to the terminal of the second user through the system of the telecommunication company.

The settlement unit 140 allows the compensation details according to the communication activity to be processed.

In detail, the settlement unit 140 counts the number of times each time the first user of the first user information storage unit 120 performs the communication and outputs the sponsor information to the receiver terminal. Depending on the conditions stored in the), the compensation, such as the amount corresponding to the number of times, points that can be used on a specific website, discount on the communication fee, etc., is provided to the first user immediately or periodically for each communication activity of the first user. 1 Get it from the user.

In general, the benefit will be returned to the user in proportion to the number of communication activities of the user, but if the user has signed a sponsorship agreement with the donor organization, the user will receive a donation in proportion to the number of communication activities of the user.

The method of receiving a donation may be a method in which a communication cost is added as much as a donated amount, and the added communication cost is received by a service provider from a telecommunication company and transferred to a donation organization that a user has signed a sponsorship agreement with.

Rewards can be based on the type of compensation, including depositing directly into the user's bank account, providing information to the telecommunications company so that the user's communication charges are discounted, and earning points on the associated website. There are a variety of ways, there is no limit to the method.

On the other hand, if the reward is set to be performed to the second user, the recipient, the compensation is provided in the same manner as the first user, the sender, according to the conditions.

The updater 160 updates the sponsor information of the first user periodically or whenever the sponsor information of the first user is changed in the terminal of the second user.

In the present invention, one method of outputting sponsor information designated by a first user to a terminal of a second user is to directly transmit sponsor information along with a call connection request signal, and the terminal of the user receives the information and outputs the sponsor information. Is stored or updated in the terminal.

Another method is that if the second user registers a phone number of the first user who can provide sponsor information to the second user information storage unit 130, the first user corresponding to the registered phone number. If the sponsor information of is registered or changed, it is downloaded to the terminal of the second user and stored in the phonebook. When the first user makes a call to the second user, the caller request information is automatically transmitted together with the call connection request signal. 2 Sponsor information stored in the phone book of the user terminal is output together.

In the latter case, the updater 160 causes the first user's telephone number and the corresponding sponsor information registered in the second user information storage 130 to be downloaded and stored in the terminal of the second user, periodically or aperiodically. Update it.

There may be various methods for storing or updating the phone number and sponsor information in the terminal of the second user.

For example, a text message in a callback URL format including a phone number and address information for downloading sponsor information is transmitted to a second user, and when a user accesses a corresponding wireless web page through the text message, There is a method of transmitting a program for storing sponsor information, such as sponsor information and the like, downloaded to a phone book of a terminal so that automatically downloaded sponsor information is stored in a phone book of the terminal.

In this case, when the sponsor information is updated in addition to the initial download, only the first user information whose sponsor information is changed may be transmitted. After downloading all the information, only the changed part is compared with the phone number and sponsor information already stored in the terminal. It may be updated, or the entire telephone number and sponsor information may be replaced.

In this way, in the case of updating the sponsor information with the cooperation of the second user, it is preferable to provide a predetermined benefit such as a discount on the call charge whenever the second user updates the sponsor information.

As another example, when a terminal supports a function, the server may directly access the terminal to update sponsor information stored in the terminal.

In the case of a mobile communication terminal, since there is unique identification information for each terminal, the server may actively access the terminal from the server to download and update sponsor information and the like.

5 is a flowchart illustrating a method of performing the present invention through a system of a service provider.

First, the sponsor information storage unit 110 registers sponsor information from various organizations such as an enterprise, a donation group, a public interest group, etc. to establish a sponsorship agreement with a user of a communication terminal (501).

In order to register sponsor information, the organization to register may directly register by accessing the website operated by the system of the present invention, and the system operator directly registers the terms and conditions with the system operator of the present invention. You may.

Organizations registered in the sponsor information storage unit 110 may be a company that wants to promote their company name or products, production, service, donation organizations to receive donations from users, disaster alerts, baby missing, emergency arrangement As mentioned above, it can be a public body for public interest activities such as public service and public information.

In addition, the registered information includes sponsor information indicating various organizations or products and services produced by the organizations, conditions for entering into a sponsorship agreement, questionnaires, missions, etc. regarding companies, products, and services that each organization wants to advertise, Conditions for monitoring and the like may be included.

In this case, the sponsor information may include a text, a still image, a video, and the like.

The conditions for signing a sponsorship agreement include the amount of sponsorship per telecommunication activity of the contracted user, although each organization may decide and register (especially in the case of donors), It can also be set so that the user entering into a contract can select within the range that satisfies the above basic conditions.

In addition, as mentioned above, the conditions for signing the sponsorship agreement can be registered together with the conditions of the user, such as the age, gender, and region of the user signing the contract.

In addition, as described above, each organization may register a plurality of sponsored information as a group.

Meanwhile, a first user who is a user who wants to enter into a sponsorship agreement with an organization registered in the sponsor information storage unit 110 accesses a website operated by the system of the present invention and is registered in the sponsor information storage unit 110. The organization selects a group to which the contract is to be concluded based on the terms and conditions of the contract and concludes the sponsorship contract, and the information is stored in the first user information storage unit 120 (502).

The first user information storage unit 120 provides the user with access to the information registered in the sponsor information storage unit 110, and receives the basic information and options of the user and stores it as the first user information.

The first user information stored in the first user information storage unit 120 refers to information of users used to extract caller information among users registered in the system, and the information of the first user is basically a call of the first user. Number, contract information with the organization that the first user has entered into the sponsorship agreement, and sponsor information which is content indicating the organization that has signed the sponsorship agreement.

At this time, if the group registered in the sponsor information storage unit 110, such as the age of the user has set the conditions for entering into a sponsorship agreement, etc., the first user information storage unit 120 is the user information of the user It is desirable to ensure that the sponsorship agreement between the user and the organization is concluded only after confirming that the selected organization meets the conditions set by the organization.

At this time, if the user registered in the sponsor information storage unit 110 requires the input of additional information in order to confirm that the user meets the set conditions for entering into the sponsorship agreement (for example, an employee who can indicate that the company employees) Number, a password to prove that the product has been purchased from the organization, etc.), and the first user information storage unit determines whether to enter into a sponsorship agreement after receiving such information.

In addition, the first user information storage unit 120 may be set to enable the user to enter into a sponsorship agreement with only one organization, but may be set to enter into a sponsorship agreement with a plurality of organizations as described above.

At this time, the first user information storage unit 120 allows the user to specify a time zone in which a plurality of sponsor information is output, a rate at which each sponsor information is used, a condition and priority for outputting each sponsor information, and As described above, it is possible to designate a receiver condition in which sponsor information is output, so that different sponsor information can be output in each case.

In addition, when the user enters into a sponsorship agreement with an organization that the user rather sponsors, such as a donation organization, as described above, the user may set the sponsoring conditions directly.

Meanwhile, the second user information storage unit 130 receives a connection of a second user who is a user who will be allowed to receive sponsor information by the system of the present invention and stores the second user information (503).

The above steps are necessary when the system of the present invention outputs the sponsor information of the first user who is the sender to the terminal of the receiver only when the receiver has consent, wherein the second user information is one of the registered users in the system. Refers to information of users used to extract recipient information, and the information of the second user basically includes the telephone number of the second user and the telephone number of the first user to which the second user has allowed the transmission of sponsor information.

On the other hand, when the second user who registers in the second user information storage unit 130 is the user registered in the first user information storage unit 120, the caller who communicates with the user most recently, Sponsor information of the registered user is displayed on the background screen or the standby screen. Otherwise, advertisement information, which is arbitrarily set by the service user or contracted with the service user, is output on the background screen or the standby screen. In this case, the information about it is registered in the second user information storage unit 130 as described above.

The process of registering in the sponsor information storage unit 110, the first user information storage unit 120, and the second user information storage unit 130 is not necessarily the next step after any one step is completed, After the initial registration proceeds, the prosecution of each step does not affect the scope of the present invention.

After the registration is performed in the sponsor information storage unit 110, the first user information storage unit 120, and the second user information storage unit 130, the first user who is the caller makes a call using the second user as a receiver. In the case of a communication activity such as sending a text message or a text message, the search unit 150 receives the information from the connected telecommunication company system and transmits the sponsor information to the receiver. By providing the sponsor information corresponding to the terminal of the receiver is output (504).

That is, after confirming whether the first user who is the sender is a user registered in the first user information storage unit 120 and confirming whether the second user is a user designated by the second user information storage unit 130 (permission of the second user) It is not necessary to check if the sponsor information is transmitted without information), and if the above information is confirmed, the sponsor information designated by the first user is extracted and provided to the system of the telecommunication company to provide the call connection request signal to the terminal of the second user. Allow the user's sponsor information to be sent.

Meanwhile, the search unit 150 is a second user whose recipient is a registered user in the second user information storage unit 130, and the second user makes a communication such as making the most recent phone call to the user. If the caller is a user registered in the first user information storage unit 120, the sponsor information of the registered user is output on the background screen or the standby screen. Otherwise, the service user may arbitrarily set the service user or the service user. And the registered advertisement information is registered in the second user information storage unit 130 to be output on the background screen or the standby screen, the caller who makes a call is registered in the first user information storage unit 120. If the user is not a user, advertisement information contracted with the second user or set by the service provider may be transmitted to the terminal of the second user through the telecommunication company's system. As described earlier discussed.

In this way, when the sponsor information is output to the terminal of the receiver according to the communication act, the settlement unit 140 causes the compensation accordingly to be made to each user (505).

Compensation is a predetermined benefit, such as a predetermined amount, points, communication fee discounts for the first user and the second user according to the settings registered in the first user information storage unit 120 and the second user information storage unit 130 The specific method of providing the compensation may be based on a compensation method which is usually performed by a telecommunication company or various websites, and there is no limitation as described above.

In addition, when the first user enters into a sponsorship agreement with the donation organization, the donor may receive a donation from the user in proportion to the number of communication activities of the user, and the donated cost may be charged to the user in a manner in addition to the communication cost. It is as we saw earlier.

Meanwhile, in the present invention, the sponsor information designated by the first user is output to the terminal of the second user so that the sponsor information is stored in the terminal and updated periodically or aperiodically. When a communication method such as calling a user is used, the renewal unit 160 transmits only the caller ID information along with the call connection request signal so that the sponsor information stored in the phone book of the second user is automatically output. ) Allows the first user's telephone number registered in the second user information storage unit 130 and the sponsor information corresponding thereto to be downloaded and stored in the terminal of the second user and updated periodically or aperiodically (506).

In the method of storing or updating the phone number and sponsor information in the terminal of the second user, a text message in the form of a callback URL including address information for downloading the phone number and sponsor information is transmitted to the second user. As described above, there may be a method of downloading and updating the corresponding sponsor information when the user accesses the corresponding wireless web page through a text message, and a method of updating the sponsor information stored in the terminal by directly accessing the terminal from the server. same.

3 is a block diagram showing the configuration of a telecommunication company system for the implementation of the present invention.

The telecommunication company system for the present invention includes a receiver 210, a searcher 220, and a transmitter 230.

The receiving unit 210 receives the request signal when the caller requests a communication action such as a phone call or a text message to the receiver by using his terminal.

The function of the receiver 210 is the same as that performed by a general telecommunication company.

The searcher 220 uses the request signal received from the receiver 210 to determine whether the sender is the first user stored in the first user information storage 120, and the receiver is the second user information storage 130. Check whether the sender is registered in the sender list designated by the second user, and if so, extract the sponsor information designated by the first user.

If the service provider system 10 and the telecommunication company system 20 are integrated into one system and operated in FIG. 1, the search unit 220 of FIG. 3 and the search unit 150 of FIG. 2 may use the same components. Indicates.

Otherwise, if each system is operated as a separate system, the search unit 220 of the telecommunication company system of FIG. 3 is the data corresponding to the above information to the search unit 150 of the service provider system of FIG. To request and receive.

The extracted sponsor information is provided to the sender 230, and when the sender 230 receives the sponsor information from the searcher 220, the sponsored information is sent to the receiver's terminal together with the caller indication information when the call connection is applied. send.

In the above system, when the sponsor information of the sender is stored in the receiver's terminal and there is no need to transmit the sponsor information separately, the sponsor information is not provided by the search unit 220, and the calling unit 230 is connected to the call connection request signal. Send only caller ID information.

In addition, if the sender's sponsor information is set to be provided regardless of the permission of the receiver, the search unit 220 only needs to confirm whether the sender is registered in the first user information storage unit 120.

6 is a flowchart illustrating a method performed in a telecommunication company system for implementation of the present invention.

When the caller requests a communication action such as a call or a text message to the receiver by using his terminal, the receiving unit 210 receives the request signal (601).

The searcher 220 uses the request signal received from the receiver 210 to determine whether the sender is the first user stored in the first user information storage 120, and the receiver is the second user information storage 130. In step 602, the caller checks whether the caller is registered in the caller list designated by the second user, and if so, extracts sponsor information designated by the first user (602).

At this time, if the receiver of the call is a second user registered in the second user information storage unit 130, the caller who communicates with the second user most recently makes a call to the first user. If the user is registered in the user information storage unit 120, the sponsored information of the registered user is output on the background screen or the standby screen. Otherwise, the advertisement is arbitrarily set by the service user or contracted with the service user. If the information is registered in the second user information storage unit 130 to be output on the background screen or the standby screen, the caller who makes a call is not the first user registered in the first user information storage unit 120. In this case, the advertisement information contracted with the second user or set by the service provider may be transmitted to the terminal of the second user through the telecommunication company's system. Are as discussed, the search section 220 extracts the advertisement information to be transferred from the system of the service provider.

When the sponsor information is extracted in this way, the extracted sponsor information is provided to the sender 230, and when the sender 230 receives sponsor information from the searcher 220, the sponsor information is connected with the caller indication information when the call is connected. It transmits to the receiver's terminal (603).

On the other hand, Figure 4 is a block diagram showing the configuration of the receiver terminal used in the present invention.

The receiver terminal used in the present invention may be a general mobile communication terminal or a wired communication terminal.

The basic function required by the present invention is to output the caller display information when a call or the like is received, and to output the caller display information when the caller display information is output.

If the receiver applies to receive an advertisement, the advertisement is received and output whenever the call is made to the receiver.If the call is received, the caller is registered in the phonebook if the call is from a caller registered in the phone book of the terminal The function of outputting sponsor information when a phone call or a text message is received through conventional techniques such as information (name, etc.) and a method of outputting a caller's picture (or image) can be implemented. Is omitted.

The configuration illustrated in FIG. 4 illustrates a configuration necessary to perform a function specialized in the present invention in addition to the above functions.

The terminal used in the present invention includes a receiver 310, a storage 320, and an output 330.

The receiver 310 receives sponsor information transmitted together with caller indication information when a phone call, a text message, or the like is received. The reception of data is the same as that of general data reception.

The storage unit 320 stores the sponsored information thus received in the phone book of the terminal.

This ensures that the recipient sees the phone number, not only when a call is received from the caller, but also when the phone number is retrieved to call the caller, when the caller is called but does not receive a missed call indication. You will see the sponsor information on the screen.

8 illustrates an example in which sponsor information is stored and output together in a phone book of a receiver terminal. As shown in FIG. 8, according to the present invention, since sponsor information is always output together with a person registered in the phone book, the number of times that the sponsor information transmitted to the receiver is exposed to the receiver is greatly increased, and the receiver considers the sponsor information as an advertisement. Without thinking of the person registered in the phone book to recognize the symbols, images, etc. There is an advantage that does not have a negative impression on the continued exposure of the advertisement.

When storing the phone number and sponsor information, if the same phone number is already stored in the phone book, the received sponsor information and the phone number are stored in the phone book by updating only the sponsor information of the location where the phone number is stored.

By doing so, when the sender's sponsor information is automatically changed, the details are automatically updated.

On the other hand, when sponsor information is transmitted along with the phone number, the transmitter 230 of the telecommunication company system may separately indicate whether the sponsor information is sponsor information of the caller or information for advertisement, and the storage unit 320 may be When it is confirmed that the received sponsor information is information for advertisement, it is preferable not to register the information separately in the telephone book.

This means that if the receiver of the call is a second user registered in the second user information storage unit 130, the caller who communicates with the second user most recently makes a call to the first user information. If the user is registered in the storage unit 120, the sponsor information of the registered user is output on the background screen or the standby screen. Otherwise, the advertisement information, which is arbitrarily set by the service user or contracted with the service user, is output. This function is necessary when using the function to output the background screen or the standby screen. Sponsor information is provided even when the caller is not the registered first user, but the information is not actually the sponsor information of the caller. You don't need to save it with your phone number, so don't register it.

On the other hand, the output unit 330 performs a variety of functions, first, when a call from the caller, such as a general mobile communication terminal outputs the sponsor information with the caller indication information.

9 illustrates an example in which sponsor information is output to a receiver terminal. As shown in FIG. 9, when a call is received, the caller's telephone number and sponsor information are output to the receiver terminal, thereby identifying the caller who has made the call using only the sponsor information.

The output unit may also cause the sponsor information to be output to the standby screen or to a part of the background screen. 10 shows such an example. By doing so, the exposure time of the advertisement is greatly increased, and the receiver is always exposed to the sponsored information, thereby maximizing the advertisement effect.

When the sponsor information is output on the idle screen or the background screen, the sponsor information of the most recently received user may be output. In other words, by making a phone call or sending a text message, the sponsor information of the user who communicated most recently among the users who provided their sponsor information to the receiver may be output on the standby screen or the background screen. have.

In the previous example, if the user who recently made a call or text message is a user who does not use the service of the present invention, that is, sponsor information is not transmitted due to the communication activity of the user. As such, the most recently received sponsor information may be output on a standby screen or a background screen, or advertisement information may be received from a service provider to output the information. In this case, of course, it is desirable to provide a predetermined benefit such as a discount on call charges in exchange for receiving advertisement information.

In the case of receiving the advertisement information from the service provider, the service provider may arbitrarily set and transmit the advertisement information, and when the receiver allows the receiver to access the service provider's homepage and receive the sponsored information, the type of advertisement information to be received in advance is agreed. The contracted advertisement information may be output.

If the caller who has recently made a call does not transmit the sponsor information, the advertisement information outputted in the background may be transmitted together with the recipient when a call or text message not registered in the service provider 10 is transmitted to the receiver. The receiver may be downloaded from the service provider 10 periodically or aperiodically while not using the terminal.

In this case, the output unit 330 receives and stores the advertisement information to be output to the idle screen or the background screen, and the prestored advertisement information when the caller who communicated most recently is the caller who does not subscribe to the service of the present invention. Can be output.

7 is a flowchart illustrating a sponsor information output method in a receiver terminal used in the present invention.

First, when a communication such as a call or a text message is transmitted, the reception unit 310 receives sponsor information transmitted together with caller indication information when a call or text message is received (701). .

The storage unit 320 stores the sponsored information thus received in the phone book of the terminal together with the caller's phone number (702).

At this time, if the same phone number is already stored in the phone book, the received sponsor information and the phone number are stored in the phone book by updating only the sponsor information of the location where the phone number is stored.

On the other hand, when sponsor information is transmitted along with the phone number, the transmitter 230 of the telecommunication company system may separately indicate whether the sponsor information is sponsor information of the caller or information for advertisement, and the storage unit 320 may be When it is confirmed that the received sponsor information is information for advertisement, the information is not separately registered in the phone book as described above.

The output unit 330 outputs sponsor information on the screen together with caller indication information when a call is received (703).

In addition, when the communication is terminated, such as when the telephone call is terminated or the confirmation of the text message is completed, the most recently received sponsor information is output on a part of the standby screen or the background screen (704).

In this case, if the caller who generated the most recent communication activity is a user who uses the service of the present invention, the sponsor information of the user will be output. Otherwise, the advertisement information agreed with the service provider may be output. As we have seen.

The method of the present invention can also be embodied as computer readable code on a computer readable recording medium. The computer-readable recording medium includes all kinds of recording devices in which data that can be read by a computer system is stored. Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and may be implemented in the form of a carrier wave (for example, transmission via the Internet) . The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion.

Claims (19)

A sponsor information storage unit which registers sponsor information indicating sponsorship agreements or products of the organizations;
A first user information storage unit which selects the registered sponsor information and selects one or more of the registered sponsor information from the first user and the first user to use as the sponsor information; And
A search unit for providing sponsor information of the first user so that sponsor information of the first user can be output to a terminal of a receiver of the communication activity when it is determined that there is a request for a communication activity generated from the first user; Advertising system through a sponsorship agreement between the advertiser and the user of the communication terminal comprising a. The method of claim 1, wherein the advertising system
And a second user information storage unit which receives a condition for receiving sponsor information transmitted during the communication action from the second user when the second user is a recipient of the communication action.
And wherein the search unit provides sponsor information of the first user only when a condition corresponding to a condition registered by the receiver is provided. The method of claim 2, wherein the second user information storage unit
If the sender of the communication activity is not the registered first user, it is selected whether to receive predetermined advertisement information,
The search unit
When it is determined that there is a request for a communication action generated from a caller other than the first user, the predetermined advertisement information is provided so that the predetermined advertisement information can be output to the terminal of the second user. Advertising system through sponsorship agreement between advertiser and user of communication terminal. The method of claim 1, wherein the advertising system
Through the sponsorship agreement between the advertiser and the user of the communication terminal, characterized in that it further comprises a settlement unit for providing a predetermined benefit according to the sponsorship agreement in accordance with the number provided to output the sponsor information to the terminal of the receiver Advertising system. Registering sponsor information indicating a group or a product of the group to have a sponsorship agreement;
Selecting one or more of the registered sponsor information from a first user who wants to use the sponsor information by selecting the registered sponsor information; And
If it is determined that there is a request for a communication activity generated from the first user, providing sponsor information of the first user so that sponsor information of the first user can be output to a terminal of the receiver of the communication activity; Advertising method through the sponsorship agreement between the advertiser and the user of the communication terminal comprising a. The method of claim 5, wherein the method
And registering, from a second user, a condition for receiving sponsor information transmitted during the communication when the second user is a recipient who is the purpose of the communication.
The providing of the sponsored information may include sponsor information of the first user provided only when the registered information is received from the receiver. The method of claim 6, wherein registering a condition for receiving the sponsor information comprises:
And if the caller of the communication activity is not a registered first user, selecting whether to receive predetermined advertisement information.
The method
If it is determined that there is a request for a communication action generated from a caller other than the first user, providing the predetermined advertisement information so that the predetermined advertisement information can be output to the terminal of the second user. Advertising method through the sponsorship agreement between the advertiser and the user of the communication terminal comprising a. The method of claim 5, wherein the method
The advertisement method through the sponsorship agreement between the advertiser and the communication terminal user, characterized in that it further comprises the step of providing a predetermined benefit according to the sponsorship agreement in accordance with the number of times the sponsor information is provided to be output to the terminal of the receiver. . The first user among the registered user and the sponsored information representing the product of the organization or a sponsorship contract, and selecting the registered sponsor information to use as sponsor information of the first user among the registered sponsor information In the advertisement system through a sponsorship agreement between the advertiser and the user of the communication terminal in association with a system for storing one or more sponsor information selected from the user,
Receiving unit for receiving a request for a communication action from the caller;
A search unit for extracting sponsor information to be output to the terminal of the receiver from the linked system by using caller information of the requested communication activity; And
Advertising unit through the sponsorship agreement between the advertiser and the user of the communication terminal, characterized in that it comprises a; transmitting unit for transmitting the extracted sponsor information with the caller indication information of the first user to the terminal of the recipient of the communication activity; . The method of claim 9, wherein the search unit
Extracting the predetermined advertisement information when the receiver targeted for the communication act is a second user who registers to receive predetermined advertisement information when the sender of the communication act is not the registered first user,
The sender
Advertising system through the sponsorship agreement between the advertiser and the communication terminal user, characterized in that for transmitting the extracted advertising information to the terminal of the second user. The first user among the registered user and the sponsored information representing the product of the organization or a sponsorship contract, and selecting the registered sponsor information to use as sponsor information of the first user among the registered sponsor information In the advertising method through a sponsorship agreement between the advertiser and the user of the communication terminal in association with a system for storing one or more sponsor information selected from the user,
Receiving a request for communication from a sender;
Extracting sponsor information to be output to the receiver's terminal from the associated system by using caller information of the requested communication activity; And
And transmitting the extracted sponsored information together with the caller indication information of the first user to a terminal of a receiver, which is a target of the communication activity. The method of claim 11, wherein the method is
Extracting the predetermined advertisement information when the target recipient of the communication act is a second user registered to receive predetermined advertisement information when the sender of the communication act is not a registered first user; And
And transmitting the extracted advertisement information to a terminal of the second user. The advertisement method through a sponsorship agreement between an advertiser and a user of a communication terminal. In the advertising system through a communication terminal,
A receiving unit for receiving sponsor information indicating a group or a product of the group together with caller identification information received due to a communication activity;
A storage unit for registering the received sponsor information with the caller identification information in a phone book; And
And an output unit for outputting the received sponsor information together with the caller indication information. The advertisement system through a sponsorship agreement between an advertiser and a communication terminal user using a communication terminal. The method of claim 13, wherein the output unit
After the communication is completed, the sponsorship information between the advertiser and the user of the communication terminal using the communication terminal, characterized in that the most recently received sponsor information is output to the background screen or a portion of the standby screen of the communication terminal. Advertising system. The system of claim 13, wherein the sponsored information is sponsor information of an organization to which the sender has a sponsorship contract. 15. In the advertising method through a communication terminal,
Receiving sponsor information indicating a group or a product of the group together with caller identification information received due to a communication activity;
Registering the received sponsor information with the caller identification information in a phone book; And
And outputting the received sponsor information together with the caller indication information. The advertisement method through a sponsorship agreement between an advertiser and a communication terminal user using a communication terminal. The method of claim 16, wherein the method is
After the communication is terminated, the step of outputting the most recently received sponsor information on the background screen of the communication terminal or a portion of the standby screen; further comprising the advertiser and the communication terminal user using a communication terminal How to advertise through sponsorship agreements. 17. The method of claim 16, wherein the sponsored information is sponsor information of an organization to which the sender has a sponsorship agreement. A computer-readable recording medium having recorded thereon a program for realizing the method according to any one of claims 5 to 8, 11 to 12, and 16 to 18.

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