KR20110057786A

KR20110057786A - Marketing method using online point

Info

Publication number: KR20110057786A
Application number: KR1020090114340A
Authority: KR
Inventors: 정민
Original assignee: 정민
Priority date: 2009-11-25
Filing date: 2009-11-25
Publication date: 2011-06-01

Abstract

The present invention relates to a marketing method using an online point, and more particularly, to a marketing method for providing an online point so as to compensate for the registration and cash settlement through a website promotion. A program module for processing information and a storage device for storing information, wherein the program module includes a membership registration module, a point payment module, a payment module, and a cash exchange module, and the storage device includes a member information database and a point information database. The marketing method is a member terminal connected to a main server including a billing information database and a web site provided on the main server to transmit information. When a new member joins the web site, the membership module is a new member. Recommend the website from the terminal of Input the information of the promoted recommendation member, store the information of the new member registered by receiving the recommendation of the recommendation member in the member information database of the recommendation member, and the member of the recommendation member in the member information database of the recommended member which is the new member. Storing the information; The point payment module pays points for attracting new members to the recommended member, inputs the recommended member to the recommended member, and pays points when a new member is registered, and stores the payment details in the member information database and the point information database. ; When the paid member requests a website paid service of the recommended member, the payment module stores the payment details in the member information database and the payment information database when the payment of the recommended member is completed; The point payment module checks that the payment has been completed in the member information database and the payment information database, and the recommended member pays the points according to the payment amount to the recommended member entered at the time of membership registration. Storing in an information database.

Online point, main server, marketing

Description

Marketing Method Using Online Points {Marketing Method using Online Point}

The present invention relates to a marketing method using an online point, and more particularly, to a marketing method for providing an online point so as to compensate for the registration and cash settlement through a website promotion.

As a marketing method of a web site that provides various paid services on the Internet, there is a method of recommending a recommender at the time of membership registration and providing a recommendation point to motivate recommendation or advertisement. The points can be used to use the paid service, or can be transferred to other members for a fee through the public bulletin board when a certain amount of points or more earned.

However, if the point is to be used for a paid service, it is difficult to motivate recommendation (publicity) to recommenders who do not use the website. In addition, in the process of transferring the points for a fee, there is a possibility that personal information or the like is exposed on the public bulletin board.

In addition, in the existing method, points are given to recommenders only at the time of membership registration without reference to how active the recommended members are on the website. There is a lack of motivation for recruiting high members.

The present invention was developed to overcome the limitations and problems of the prior art as described above, and an object of the present invention is to enable cash conversion of a point limited to a specific paid service on a corresponding web site.

In addition, the purpose of the present invention is not to increase the number of meaningless members, but to attract new members who actually use the website, and to motivate the recommender to recommend the attracted member to use the website.

In order to solve the above problems, the present invention includes a program module for processing information and a storage device for storing information, wherein the program module includes a subscription module, a point payment module, a payment module, and a cash exchange module. The storage device is a marketing method in which a member terminal is connected to a main server including a member information database, a point information database and a payment information database, and a member terminal is connected to a web site provided on the main server to transmit information. At the time of registration, the membership module receives the information of the recommended member who recommended or promoted the web site from the terminal of the new member, and receives the recommended member's recommendation in the recommendation member's member information database to register the new member's information. Save, and the meeting of the recommended member who is the new member Storing membership information, members recommended in the information database; The point payment module pays points for attracting new members to the recommended member, inputs the recommended member to the recommended member, and pays points when a new member is registered, and stores the payment details in the member information database and the point information database. ; When the paid member requests a website paid service of the recommended member, the payment module stores the payment details in the member information database and the payment information database when the payment of the recommended member is completed; The point payment module checks that the payment has been completed in the member information database and the payment information database, and the recommended member pays the points to the recommended member entered at the time of membership according to the payment amount, and the point payment details are displayed in the point information database and the member. It provides a marketing method using an online point comprising a; storing in the information database.

In addition, the member information database stores information on the membership of the member who joined the website, information of other members who subscribed by the member's recommendation, and information of the member entered as the recommended member when the member joined the website. The point information database stores information on points held by each member subscribed to the website, and the payment information database includes information on payment when a member recommended on the website has paid for a paid service. It provides a marketing method using an online point, characterized in that stored.

In addition, the member registration module stores the member information entered at the time of membership registration in the member information database when members subscribe to the web site, and if there is a recommended member, the registered member enters the ID of the recommended member and the recommended member and The ID of the recommended member is stored in the other party's member information database, and the point payment module recommends the member when the recommended member writes the ID of the recommender when the member joins and when the recommended member pays using the paid service. The payment module stores payment points in the point information database and the member information database, and the payment module sends a message requesting payment details and payment when the web site member requests to use the paid service. Billing information, and the billing information database Online marketing provides a method wherein the point information stored in the member database.

In addition, when the cash exchange module receives a cash exchange request from a subscription member of the web site, the cash exchange module determines whether the holding point of the requesting member who requested the cash exchange is greater than or equal to the point set in the web site; Transmitting, by the cash exchange module, a cash payment request message to the web site operator when the holding point of the requesting member is equal to or greater than the point set by the web site; If the web site operator pays cash to the requesting member and inputs the payment details through the web site, the point payment module deducts the retained points by the amount of cash paid to the requesting member and deducts the points from the point information database and the member information database. It provides a marketing method using an online point comprising a.

In addition, when the cash exchange module receives a cash exchange request from a subscription member of the web site, the cash exchange module determines whether the holding point of the requesting member who requested the cash exchange is greater than or equal to the point set in the web site; When the holding point of the requesting member is less than the point set in the web site, the cash exchange module transmits a non-exchange message to the requesting member on the web site, and provides a marketing method using the online point.

According to the present invention, it is possible to induce more promotion and marketing by motivating point acquisition to customers who use the web site less frequently or use only free services.

In addition, unlike the existing method of paying only one-time points to the recommender, it is possible to motivate the promotion and marketing by expecting continuous payment of points according to the activities of the recommended members.

In addition, some of the newly created gains can be paid as promotional rewards to reduce the risk of separate capital investment by the website operator.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings. Prior to this, terms or words used in the present specification and claims should not be construed as being limited to the common or dictionary meanings, and the inventors should properly explain the concept of terms in order to best explain their own invention. Based on the principle that it can be defined, it should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Therefore, the embodiments described in the specification and the drawings shown in the drawings are only the most preferred embodiment of the present invention and do not represent all of the technical idea of the present invention, various modifications that can be replaced at the time of the present application It should be understood that there may be equivalents and variations.

According to the marketing method of the present invention, the recommender information is filled in at the time of joining the website, and the recommender is paid online points at the time of joining the new member and the activity of the joining member's website, thereby promoting the recommender's website recommendation and promotion. It is about marketing method to induce.

1 is a schematic structural diagram of a client-server system according to the present invention. As shown, the client-server system is composed of members' terminals 10 and 20, a website 30, and a main server 40.

A member includes a recommending member who is a member who promotes or recommends the corresponding website 30, and a recommended member who enters the recommended member's information upon joining the website 30 by joining the website 30 with the promotion or recommendation of the recommending member. do.

The recommended member terminal 10 is a terminal of a recommended member who recommends or promotes the web site 30 operated by the main server 40. A computer, PDA, mobile device, etc. that can access the main server 40 using the Internet. to be.

The recommended member terminal 20 is connected to the main server 40 by using the Internet as a terminal of a recommended member who enters the recommended member's information at the time of membership registration while joining the website 30 through recommendation or promotion of the recommended member. Computers, PDAs, and mobile devices.

The recommended member or the recommended member can perform online activities by accessing the web site 30 through the Internet of the HTTP protocol environment through the respective terminal at the same time or at the same time.

The main server 40 of the present invention includes a web site 30 for providing a service, a program module for processing information, and a storage device 100 for storing information. The program module includes a membership registration module 50, a point payment module 60, a payment module 70, and a cash exchange module 80. The storage device 100 includes a member information database 110 and point information. Database 120, payment information database 130 is included.

In the member information database 110, information entered when a member subscribes to the website 30, information of another member subscribed by the recommendation of the member, and entered as a recommended member when the member joins the website 30 The information of one member is stored.

The point information database 120 stores information about points held by members who have subscribed to the web site 30.

The payment information database 130 stores information regarding payment when a member recommended in the web site 30 pays a paid service.

The member registration module 50 stores member information such as ID and personal information entered at the time of membership registration in the member information database 110 when members subscribe to the web site 30 and, if there is a recommended member, subscribes. When the member enters the ID of the corresponding recommended member, the ID of the recommended member and the recommended member are stored in the counterpart's member information database 110, respectively.

The point payment module 60 pays points to the recommended member when the recommended member writes the ID of the recommender when the member joins the member, and pays a certain point to the recommended member even when the paid member pays the recommended member. The database 120 and the member information database 110 are stored. In addition, the points that are deducted when cash is paid to the member requesting the cash exchange are stored in the point database 120, and the information about the cash exchange application and the cash exchange result is stored in the member information database 110.

The payment module 70 transmits a message requesting payment details and payment when members request to use a paid service, and stores the payment information in the payment information database 130 and the member information database 110 at the time of payment.

The cash exchange module 80 determines whether or not the member who has a certain number of points requires cash exchange of points, and whether the number of points satisfies the conditions set by the operator of the website 30 so as to exchange cash. If the cash exchange condition is not satisfied, a rejection message is transmitted, and if the cash exchange condition is satisfied, the website 30 transmits a message requesting cash payment to the operator.

FIG. 2 is a flowchart illustrating a process of paying points to a recommending member when registering as a member of a recommended member. The recommended member first accesses the web site 30 through the recommended member terminal 10 to input member registration information and registers as a member (S210). At this time, the member registration module 50 receives member information of the recommended member. It is stored in the member information database (110).

Next, when a new member registers (S220) and inputs member information, the membership registration module 50 determines whether information for identifying a recommended member, such as an ID of the recommended member or a mobile phone number of the recommended member, is input. At this time, if the information of the recommended member is input, the point payment module 60 pays points to the recommended member and the recommended member, respectively (S240), and stores the payment details in the point information database 120. S250) In addition, the member information database 110 of the recommended member stores the information of the new member joined by receiving the recommendation of the recommended member (S260), and the member information of the recommended member in the member information database 110 of the new member. (S260) If the information of the recommended member is not input, only the member information input by the new member is stored in the member information database 110 (S235). Beats.

In the above, the case where the referral member first registered and received the ID of the website 30 was described, but before the referral member joins the website 30, the recommended website is promoted or promoted, When a new member is invited to join, the new member can input the name, address, mobile phone number, etc. of the recommended member at the time of membership registration. In this case, when the referral member joins the website 30, if the recommended new member matches the information of the referral member entered at the time of membership registration, the point payment module pays the points to the recommendation member and pays the points. The details are stored in the point information database 120. In addition, the member information database 110 of the recommended member stores the information of the new member joined by receiving the recommendation of the recommended member, and the member information of the recommended member is also stored in the member information database 110 of the new member.

3 is a flowchart of a process in which points are paid to a recommended member when a recommended member, that is, a member who enters information of a recommended member while registering as a member, pays an amount using a paid service of the website 30. have.

When the member who entered the member information that can identify the recommended member while registering as a member, that is, the recommended member requests the paid service of the website 30 (S310), the payment module 70 requests a payment from the recommended member. (S320) After the recommended member makes a payment (S330), the payment module 70 confirms the payment completion and stores the details in the member information database 110 (S340). The payment information database 130 is stored. (S350) At this time, the point payment module 60 confirms that the payment has been completed in the member information database 110 and the payment information database 130, and the payment member inputs at the time of membership registration. Points are paid to a recommended member according to the payment amount (S360), and the point payment contents are stored in the point information database 120 and the member information database 110. (S370, S380)

4 is a schematic flowchart showing a process of performing a cash exchange request and a cash payment of a member having points. In the marketing method of the present invention, the points paid can be exchanged for cash or goods, and if a predetermined number or more points (e.g., 10,000 points are exchanged for 10,0000 won) is determined by the operator of the website 30, the point 10,000 is 10,000. If a member who holds a dog) requests to exchange cash or goods for the amount of points held, the points will be deducted and a corresponding cash or goods will be paid.

Looking at the point-to-cash exchange process, which is a bailout, first, when a member holding points requests an exchange of cash (or merchandise) (S410), the cash exchange module 80 determines the number of points held by the requesting member on the website 30. In operation S420, if the user does not have a predetermined point or more determined by the website 30, the cash exchange module 80 transmits a non-exchangeable message to the member on the website 30. (S430) If the holding point of the requesting member is more than a predetermined point set by the website 30, the cash payment module transmits a cash payment request message to the operator of the website 30. (S440) Web site 30 When the operator pays cash to the member who requested the cash exchange (S450) and inputs the contents through the website 30, the point payment module subtracts the holding points by the amount of cash paid to the member (S4). 60) information about point deduction is stored in the point information database 120 and the member information database 110 (S470, S480).

On the other hand, in the point-cash exchange, the retention of points more than a predetermined exchange condition may be based on the total points held by the exchange requesting member, or may be based on the points requested by the exchange requesting member for the exchange.

The payment of points that can be exchanged in cash as described above may determine the validity period, which is calculated at the time when the recommendation member is recommended, and the points may be paid to the recommendation member for a predetermined period, and the validity period is the point. Of course, it may be determined differently depending on the reason and subject of the payment.

As described above, in the marketing operation method of the present invention, not only the membership of the recommended member is recommended to the recommended member but also the point of paying the use of the paid service, thereby motivating active recommendation and promotion, and the operator of the website 30 is charged. By paying a portion of the profits from the provision of the service as promotional costs, it is possible to attract new members and reduce the loss of profit transfer.

1 is a schematic configuration diagram of a client-server system according to the present invention.

2 is a flowchart illustrating a process of paying points to a recommending member when registering as a member of a recommended member.

3 is a flowchart of a process in which points are paid to a recommended member when a recommended member, that is, a member who enters information of a recommended member while registering as a member and pays an amount using a paid service of a website.

4 is a schematic flowchart showing a process of performing a cash exchange request and cash payment of a member having points.

Claims

A program module for processing information and a storage device 100 for storing information, wherein the program module includes a membership module 50, a point payment module 60, a payment module 70, and a cash exchange module 80. The storage device 100 includes a main server 40 including a member information database 110, a point information database 120, and a payment information database 130, and a web provided in the main server 40. As a marketing method in which a member terminal is connected to a site 30 to transmit information,

When the new member joins the website 30, the membership module 50 receives information of the recommended member who recommended or promoted the website 30 from the terminal of the new member, and the member of the recommended member. Storing the information of the new member registered by receiving the recommendation of the recommendation member in the information database 110 and storing the member information of the recommendation member in the member information database 110 of the recommended member which is the new member;

The point payment module 60 pays points for attracting new members to the recommended member, inputs the recommended member to the recommended member, and pays points when a new member is registered, and the payment details are provided in the member information database 110 and the points. Storing in the information database 120;

When there is a paid service request of the recommended member's web site 30, the payment module 70 stores the payment details in the member information database 110 and the payment information database 130 when the payment of the recommended member is completed. Making;

The point payment module 60 checks that the payment has been completed in the member information database 110 and the payment information database 130, and the recommended member pays points according to the payment amount to the recommended member entered at the time of membership registration. And storing the point payment details in the point information database (120) and the member information database (110).

The method of claim 1,

In the member information database 110, information entered when a member subscribes to the website 30, information of another member subscribed by the recommendation of the member, and entered as a recommended member when the member joins the website 30 Information about a member is stored,

The point information database 120 stores information on points held by each member subscribed to the web site 30,

The payment information database 130, the marketing method using the online point, characterized in that when the member recommended in the website 30 paid for the paid service, information about the payment is stored.

The method of claim 1,

The member registration module 50 stores the member information entered by the member when the member joins the web site 30 in the member information database 110, and if there is a recommended member, the registered member of the recommended member If the ID is entered, the recommended member and the ID of the recommended member are stored in the other party's member information database 110, respectively.

The point payment module 60 pays predetermined points to the recommended member when the recommended member writes the ID of the recommender when the member joins and when the recommended member pays using the paid service, and points payment details Stored in the database 120 and the member information database 110,

The payment module 70 transmits a message requesting payment details and a payment through the web site 30 when a web site 30 member requests to use a paid service, and transmits a billing information database when making a payment. 130) and the marketing method using the online point, characterized in that stored in the member information database (110).

The method of claim 1,

When the cash exchange module 80 receives a cash exchange request from a subscription member of the web site 30, the points of possession of the requesting member who requested the cash exchange by the cash exchange module 80 are determined by the web site 30. Determining whether the point is greater than or equal to;

When the holding point of the requesting member is equal to or more than the point set in the website 30, the cash exchange module 80 transmitting a cash payment request message to an operator of the website 30;

When the web site 30 operator pays cash to the requesting member and inputs the payment details through the web site 30, the point payment module 60 subtracts the retained points by the amount of cash paid to the requesting member, and the point information. And storing the point deduction history in the database 120 and the member information database 110.

The method of claim 1,

If the holding point of the requesting member is less than the point set by the website 30, the cash exchange module 80 transmits a non-exchangeable message on the website 30 to the requesting member; Marketing method used.