KR20110057499A

KR20110057499A - Method of local agency management

Info

Publication number: KR20110057499A
Application number: KR1020090113930A
Authority: KR
Inventors: 김진수
Original assignee: 김진수
Priority date: 2009-11-24
Filing date: 2009-11-24
Publication date: 2011-06-01

Abstract

The present invention relates to a regional total sales floor management method that can improve the sales activity efficiency in each regional total sales floor. The method for managing a regional total sales store according to the present invention is a method for supporting and managing a regional total sales store established for each region, and receiving the information of the consumer and the product information ordered by the consumer, and the input information of the consumer and the product information. And applying for the delivery of the ordered product to the producer group, and distributing the profits generated from the sale of the product to the seller of the product and the general retailer having jurisdiction of the consumer based on the information of the consumer and the product information.

Description

Local sales floor management method {Method of local agency management}

The present invention relates to a regional total sales floor management method for supporting and managing the regional total sales floor established in each region.

One of the various ways of selling products is the regional distributor method. The regional distributor system refers to a method of recruiting regional retailers under each manufacturing company (head office) and granting each regional retailer an exclusive right to sell the product in the region for a period of time. These regional distributors can receive a certain amount of money as a reward for the exclusive franchise (these may be useful as investments) when recruiting regional dealerships, and operate in that region at each regional distributor. It is widely used because it can reduce sales burden of the head office by entrusting various promotions / marketing such as commercial broadcasting.

On the other hand, if the sales force of a regional total sales store in a particular region is low, the sales in that region will be low. Therefore, additional sales activities in this region, that is, sales activities other than that of a regional total sales store, are necessary. However, in the case of the conventional regional distributor system, the regional distributor has a monopoly on the sale of the product in the region, so if an external force (ie, additional sales force) operates in the region, There is a friction between the retailer and the profit problem, so that further sales activities in the region cannot be smoothly performed. In addition, as the situation persists, deficits occur in the local total retail stores and the head office, and the corresponding products (particularly, products with short life cycles) have a problem of being dead in the region.

In addition, as described above, when sales are plunged at a specific regional grocery store, the local grocery store sells so-called dumping sales, in which the price of the product is plunged to recover even a small amount of damage. Excessive bleeding competition occurs between the total dealerships or there is a problem that the image of the product is degraded.

The present invention has been made to solve the above problems, it is an object of the present invention to provide a regional total sales floor management method that can improve the sales activity efficiency in each regional total sales floor.

In order to achieve the above object, the regional total sales management method according to the present invention is a method for supporting and managing the regional total retail stores established for each region, the step of receiving the information of the consumer and the product information ordered by the consumer, input Applying for the delivery of the ordered product to the producer group according to the consumer's information and product information, and the profit generated from the sale of the product based on the consumer's information and product information of the seller of the product and the consumer. Distributing to the jurisdiction, the total retail store.

According to the present invention of the above configuration, it is possible to support the sales of the region from the outside without friction with the regional total sales floor of each region, thereby improving the efficiency of sales activities in the region. Therefore, it is possible not only to prevent the loss of the general sales area and the head office in a specific region, but also to prevent the dumping sale and the resulting product image.

1 is a block diagram of a regional total store management system according to an embodiment of the present invention.

Hereinafter, with reference to Figure 1 will be described with respect to the regional total retail store management system according to this embodiment.

The regional dealership management system is to support and manage the sales activities of the regional distributors in order to increase the efficiency of the sales activities. Here, the regional total store means a company (agent) that has been granted a right to sell a product in a certain region from the headquarter of the producer group (manufacturer).

The regional total store management system according to the present embodiment includes an input unit 10 and a main server 20.

The input device 10 is an electronic device connected to the main server 20 by wire or wirelessly and connected to the main server 20, and a computer or a portable terminal (such as a PDA or a mobile phone) may be used as the input device. And, as will be described later, the seller can be connected to the main server 20 through the input device 10, and can be given his own unique ID in real time, and log in to the main server with the given ID to the consumer's information and product information Enter. Here, the consumer information refers to the address of the consumer who purchased (ordered) the product.

The main server 20 delivers the products sold as a result of the sales activities to the consumers and distributes the profits resulting from the sales of the products. The main server 20 has a storage unit 21 and a distribution unit 22. The storage unit 21 stores the consumer information and the product information input through the input device 10, and at this time, the information (seller's ID) of the seller who inputs the information is also stored. The distribution unit 22 delivers the product and distributes the profit according to the stored consumer information and product information. That is, the distribution unit 22 transmits the consumer information together with the product information (product model number, etc.) to the product storage (for example, the warehouse of the producer group) in which each product is stored, and accordingly the consumer The product will be delivered to the address at. In addition, the distribution unit 22 distributes the profits according to the sold product to the seller and consumer jurisdiction total retail store according to the preset dividend ratio. Here, the regional jurisdiction retailer of consumer jurisdiction refers to a regional grocery store that is granted sales rights in the region where the consumer resides (ie, the consumer's address).

On the other hand, the seller can be given a unique ID by accessing the homepage (Internet shopping mall) implemented on the Internet through the input device 10, and after logging in to the homepage with this ID, the main information server such as consumer information and product information You can type in In addition, the seller can check the operation performed in the main server 20, that is, profit distribution and product delivery status, in real time by accessing the homepage with the input device 10.

Hereinafter, an embodiment of a management company supporting a sales activity with the regional retailer management system (local retailer management method) will be described.

FIG. 2 is a diagram illustrating a relationship between a management company operating a main server shown in FIG. 1, a producer group, a local total retail store, a seller group, and a consumer, and FIGS. 3 to 5 illustrate a local total store management system. A diagram for explaining a process in which a product is sold and profit is distributed.

First, as shown in FIG. 2, a management company operating a main server, for example, a farm server (www.moapam.com or www.moapam.co.kr), enters into a sales management support contract with the headquarters of the producer group. . Here, the sales management support contract refers to receiving the order of the product and delivering the delivery information to the producer group so as to maximize the sales activity of the producer group, and not only distributes the profit generated from the sale of the product, but also sells the product. It refers to a contract that supports various activities throughout the sales activities, except for the production process of products, from the reception of products to the repair and repair. In addition, the headquarters of each producer group establish regional sales outlets in each region, and the sales activities in the regions are basically carried out by various regional sales outlets, that is, home shopping through local broadcasting, and various regional media (newspapers, magazines). It is made in the form of advertisements and various promotional events.

As shown in FIG. 3, when the customer 1 living in the region orders the product as a result of the above-described sales activity of the regional retailer, the regional retailer stores the information and product information of the consumer through an input device. This information is then sent / stored in the management company's collection server, which is then sent to the warehouse of the producer group for each product. Thereafter, the logistics warehouse of the producer group delivers the product to the address of the consumer 1, and the profits from the sale of the product are distributed to the local grocery store and the actual seller (the salesperson belonging to the regional gross sales floor).

On the other hand, as shown in FIG. 4, the salesperson belonging to the total sales area B region conducts business activities to the consumer 2 living in the region A (for example, a family or relative relationship with each other). 2) may purchase the product through a salesperson belonging to the general sales office of Area B. In this case, when the seller inputs the consumer's information and product information through the input device, this information is transmitted / stored in the farm server. After that, the logistics warehouse of the producer group delivers the product to the address of the consumer, and the profits from the sale of the product are distributed to the regional A store and the actual seller (the salesperson belonging to the regional B store).

In addition, as shown in FIG. 5, when a general public (3) who does not belong to a regional salesperson performs business activities, for example, when a consumer satisfied with the product and gives permission to his / her acquaintances by using the product, the seller (3) (that is, the general public) is given an ID by accessing the farm server through the input device, and enters the information and product information of the consumer (4) by connecting to this ID. Then, the product is delivered from the warehouse of the producer group to the address of the consumer 4, and the profits from the sale of the product are distributed to the total sales area A and the actual seller 3.

As described above, according to the present embodiment, the sales activities for the area are basically performed in each regional total store. Therefore, the sales activity can be efficiently performed in accordance with the characteristics of the region (for example, promotion activities according to the event date of the region). In addition, each regional grocery store has a right to sell products in the region (as described below, in the form of receiving a predetermined dividend), so that local grocery stores can be easily recruited.

In addition, since sales activities are also subsidiaryly performed by salesmen in other regions, this can be compensated if the sales ability of the regional total retail stores is rather sluggish. In particular, since profits generated at this time are allotted at a certain rate to the local gross sales office and the actual seller, the conflict between the local gross sales floor and the actual seller is prevented as in the prior art, and as a result, sales activities by sales representatives in other regions This can be done smoothly.

In addition, the general consumer may receive a predetermined dividend by participating in a sales activity in real time by receiving an ID. Therefore, the general consumer actively conducts sales activities to the people around him, and as a result, the efficiency of the sales activities is maximized.

In addition, all orders of the product are collected in the farm server, and the product is shipped from the logistics warehouse of each producer group. Therefore, the bleeding competition between the regional gross sales floor due to the dumping sale of the product and the damage of the image of the product are prevented, and the inventory of the product is smoothly managed.

On the other hand, there are many economic constraints for each producer group to establish and operate a large number of distributors or after-sales centers around the country. Therefore, when a customer breaks down while purchasing and using a product, in order to receive A / S, the customer needs to visit a distant A / S center or vice versa. In order to solve this problem, as indicated by the dotted line in Figure 2, the management company operates its own management point.

A management point is a company's own sales office established in each branch of the country in order to support the repair (A / S) or product exchange of a product group of a producer group that has a sales management support contract with the management company. The management store supports repairing or exchanging products registered in the farm server. In other words, in the case of a simple repair, a technician working at a control point repairs a product, and in the case of a product requiring professional skills, the producer group of the product may request the dispatch of a technician or send the product to a producer group. After receiving the repair, it is passed back to the consumer. In addition, if the product is returned, it is necessary to first check the status of the product at the control point, and if it is necessary to exchange the product, collect it and notify the producer group of the product exchange application through the farm server. I can repair it.

As such, if a management point is operated by the management company, the producer group can enjoy the effect of operating a larger number of after-sales centers, thereby improving the A / S evaluation of the product among consumers. As a result, many operating profits can be promoted.

6 to 10 are diagrams showing categories to be operated in the farm server.

Referring to FIG. 6, in the product management, the product may be registered and deleted, and the information of the whole product may be confirmed.

Referring to FIG. 7, in order / sales management, the order / receipt state and delivery state of a product may be checked, and an application or completion state such as exchange or refund of a product may be confirmed.

Referring to FIG. 8, in operation management, a product review or question (Q & A) for each product may be checked.

Referring to FIG. 9, in the member management, the member list and the withdrawal member list can be checked, and the male and female ratios of members, statistics by age group and beggar region, and the like.

Referring to FIG. 10, in statistics management, sales statistics, membership statistics, access statistics, product statistics, marketing statistics, and the like can be checked.

As can be seen in FIG. 6 to FIG. 10, in the moa palm server, it is possible to check the index indicating the sales activity state of the product, that is, the statistics of the products sold, the main customer base gender / age / region statistics, product reviews and the like. Therefore, producer groups using this farm server will be able to compare / analyze such information and efficiently set up product development and sales activity strategies.

Although the preferred embodiments of the present invention have been shown and described above, the present invention is not limited to the specific preferred embodiments described above, and the present invention belongs to the present invention without departing from the gist of the present invention as claimed in the claims. Various modifications can be made by those skilled in the art, and such changes are within the scope of the claims.

FIG. 2 is a diagram illustrating a relationship between a management company operating a main server shown in FIG. 1, a producer group, a regional total retail store, a seller group, and a consumer.

3 to 5 are diagrams for explaining a process in which products are sold and profits are distributed through the regional total store management system.

6 to 10 are diagrams showing categories to be operated in the farm server.

10 ... Input method 20 ... Main server

21 Storage 22 Distribution

Claims

As a way to support and manage local retail stores established by region,

Receiving consumer information and product information ordered by the consumer;

Applying for delivery of an order manufactured to a producer group according to the inputted consumer information and product information; And

And distributing the profits generated from the sale of the product to the seller of the product and the jurisdiction total retail store of the consumer based on the information of the consumer and the product information.