KR20110044509A - Advertisement serving system and method based on user's activation in 3d social network service - Google Patents

Advertisement serving system and method based on user's activation in 3d social network service Download PDF

Info

Publication number
KR20110044509A
KR20110044509A KR1020090101225A KR20090101225A KR20110044509A KR 20110044509 A KR20110044509 A KR 20110044509A KR 1020090101225 A KR1020090101225 A KR 1020090101225A KR 20090101225 A KR20090101225 A KR 20090101225A KR 20110044509 A KR20110044509 A KR 20110044509A
Authority
KR
South Korea
Prior art keywords
information
user
advertisement
tag
3d
Prior art date
Application number
KR1020090101225A
Other languages
Korean (ko)
Inventor
우인봉
Original Assignee
에스케이 텔레콤주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 에스케이 텔레콤주식회사 filed Critical 에스케이 텔레콤주식회사
Priority to KR1020090101225A priority Critical patent/KR20110044509A/en
Publication of KR20110044509A publication Critical patent/KR20110044509A/en

Links

Images

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0251Targeted advertisement
    • G06Q30/0269Targeted advertisement based on user profile or attribute
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce, e.g. shopping or e-commerce
    • G06Q30/02Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241Advertisement
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/01Social networking
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06QDATA PROCESSING SYSTEMS OR METHODS, SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL, SUPERVISORY OR FORECASTING PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/30Transportation; Communications

Abstract

PURPOSE: An advertisement service method based on user's activation in 3D SNS(Social Network Service) environment is provided to offer an advertisement to a specific target group using tag information which includes lots of tag information through an SNS service. CONSTITUTION: A 3D SNS client(110) offers a virtual world for 3D based SNS. The 3D SNS client offers an interface which a user can interact with other users in the virtual world. The 3D SNS server(130) manages user information and the virtual world information in order to provide 3D SNS service. A tag information processing device(120) searches tag information from a service processing information and analyzes the user activity information. A target DB(140) stores the user group information and the target group information corresponding to the user group information.

Description

Advertisement serving system and method based on user's activation in 3D social network service}

The present invention relates to a method and system for serving an advertisement based on user activity in a 3D based social network service environment, and more specifically, tag information on an activity that a user can generate in a 3D based SNS environment. Define and collect tag information generated by user's activity in 3D SNS service state, and classify users into specific groups based on the results to provide advertisement information targeting specific groups. It relates to a user activity-based advertising service method and system.

The method of selecting an advertisement target by analyzing a user's behavior on a service is one of the effective methods for selecting a target suitable for an advertisement. In the existing Internet environment, it is necessary to collect information for analyzing user's behavior, because the necessary information is not sufficient, the user's behavior is not diverse, or the user is out of the service area by clicking a link. There are many limitations in the utilization, so it is difficult to combine the form of advertisement that is effective for a specific audience because it is separated from the advertisement domain.

Currently, Internet services are developing from the initial text service to the 2D visualization form, and the 3D-based service is rapidly progressing. As Internet service changes in the future, it is difficult for Internet users to directly derive user's behavior with limited ways of interacting with services in the existing Internet environment, but it exists in 3D virtual reality space in 3D-based Internet environment. By enabling various forms of interaction with objects or other users, the diversification of user behavior patterns will accelerate as the Internet service advances.

In the conventional method of providing an advertisement using an online game, in the advertisement providing method using a game applied to the advertisement providing system, an advertisement is inserted as a component of the game and provided to the user. During the course of the game, a pop-up quiz related to the previously provided advertisement is inserted between the stages and provided to the user, and the user is paid cyber money by giving an additional point to the user who solves the pop-up quiz. In this way, it is possible to play advertisements based on the user's action information by making the advertisements unconscious while enjoying the game.

In addition, the conventional web service based advertisement providing method may include a method of providing an advertisement target technique using a user DB in an advertisement providing method using a website applied to an advertisement providing system. Ad targets can be applied based on gender, gender, and geographic information. For example, the local user base is Daegu, and may provide advertisements for clothes preferred by users aged 18-25 years.

However, in order for the analysis of user behavior to be accurately performed according to the change of the Internet environment, the collection of various user behaviors must be consistently performed throughout the service, and based on the collected information, the user, the group to which the user belongs, and the present Ads suitable for the field of interest to the user should be sent.

An object of the present invention to meet the above requirements is to define the tag (Tag) information for the activity that can be generated by the user in the 3D-based SNS environment, and occurs due to the user's activity in the 3D SNS service state Collected and analyzed tag information based on the results to classify the user into a specific group to provide advertising information targeting a specific group, user activity-based advertising service method and system, tag information processing device and It is to provide a user activity based advertising service method.

The user activity-based advertisement service system according to the present invention for achieving the above object, 3D SNS that provides a virtual world to the user for the 3D-based SNS, and provides an interface that allows the user to interact in the virtual world Client; A 3D SNS server for transmitting and receiving service processing information with the 3D SNS client and managing information of a virtual world and user information required to provide a 3D SNS service; A tag information processing device for retrieving tag information from the service processing information to collect and analyze user activity information to derive user group information; A target database storing the user group information and target group information corresponding thereto; An advertisement server receiving the target group information from the target database and transmitting advertisement information corresponding thereto; And an advertisement client transmitting an advertisement to the 3D SNS client based on the advertisement information received from the advertisement server.

On the other hand, the tag information processing apparatus according to the present invention for achieving the above object, the communication unit for communicating with the 3D SNS client, 3D SNS server and advertising server; An object tag database that stores tag information on processes and objects targeted by 3D SNS; A tag information determination unit which obtains service processing information transmitted and received between the 3D SNS client and the 3D SNS server, obtains tag information on the service processing information from the object tag database, and generates user activity information based on this; A user activity information collection unit which receives and stores the user activity information from the tag information determination unit and provides the collected user activity information at a necessary processing time; And a user activity information analysis unit configured to receive the user activity information from the user activity information collection unit, generate statistical information, and analyze the user activity information to generate user group information.

Here, the service processing information includes user information about a user, processing request information requested by the 3D SNS client, and processing result information processed by the 3D SNS server.

The user group information may include user information for distinguishing a specific user, user disposition group information analyzed based on activity information of the user, and advertisement target area group information provided to the user.

The user activity information may include user information included in the service processing information and tag information about the service processing information.

In addition, the user activity information analysis unit, by using the received user activity information generated statistical information through the tag analysis for the user, and analyzes the user activity information based on the generated statistical information, The user group information is generated by classifying a user's disposition and an advertisement target area group into a predefined group based on activity information.

The user activity information includes frequency information related to an object, behavior, information, and the like existing in the virtual world.

On the other hand, the target database according to the present invention for achieving the above object, the user information for distinguishing a specific user, the user disposition group information analyzed based on the activity information of the user, the advertisement target area provided to the user User group information composed of group information; And target group information including the user preference group information and the advertisement target region group information.

On the other hand, the user activity-based advertising service method according to the present invention for achieving the above object, based on the user activity of the system including a 3D SNS client, tag information processing device, 3D SNS server, target database, advertising server and advertising client An advertisement service method, comprising: (a) transmitting and receiving service processing information between the 3D SNS client and a 3D SNS server; (b) the tag information processing apparatus acquiring the service processing information to retrieve the tag information, and collecting and analyzing user activity information based on the retrieved tag information to generate user group information; (c) receiving, by the target database, the user group information and delivering target group information corresponding thereto to the advertisement server; (d) the advertisement server transmitting advertisement information corresponding to the target group information to the advertisement client; And (e) providing, by the advertisement client, the advertisement to the 3D SNS client based on the received advertisement information.

On the other hand, the user activity-based advertising service method of the tag information processing apparatus according to the present invention for achieving the above object, based on the user activity of the tag information processing device communicating with the 3D SNS client, the 3D SNS server and the target database through a communication network An advertisement service method, comprising: (a) obtaining service processing information transmitted and received between the 3D SNS client and the 3D SNS server; (b) retrieving tag information of the obtained service processing information and collecting user activity information based on the retrieved tag information; (c) generating statistical information through tag analysis processed for a user using the collected user activity information; (d) generating user group information by analyzing user activity information based on the generated statistical information; And (e) transferring the generated user group information to the target database.

The service processing information may include user information about a user, processing request information requested by the 3D SNS client, and processing result information processed by the 3D SNS server.

The user activity information may include user information included in the service processing information and tag information about the service processing information.

The user group information may include user information for distinguishing a specific user, user disposition group information analyzed based on activity information of the user, and advertisement target area group information provided to the user.

In the step (d), the user group information is generated by classifying the user's propensity and the advertisement target area group into a predefined group based on the analyzed activity information.

In addition, the user activity information includes frequency information related to objects, behaviors, and the like existing in the virtual world.

The tag information includes a semantic division value of the minimum unit in an object representing an object, an action, information, etc. existing in the virtual world of the 3D SNS.

According to the present invention, a group which is determined to be effective for an advertisement target and an advertisement delivery area can be selected for an advertisement transmitted in a 3D-based SNS environment according to the progress of the Internet service, and the user can send an advertisement in a 3D-based SNS environment. Based on the information in action, it can serve an advertisement that matches the user's recent interests.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout. Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram showing the overall configuration of a user activity-based advertising service system according to an embodiment of the present invention.

Referring to Figure 1, the user activity-based advertising service system 100 according to the present invention, 3D Social Network Service (SNS) client 110, tag information processing device 120, 3D SNS server 130, target ( Target) includes a database 140, an advertising server 150, and an advertising client 160.

The 3D SNS client 110 provides a virtual world to the user for 3D-based SNS, and provides an interface for allowing the user to interact in the virtual world.

The tag information processing apparatus 120 acquires service processing information transmitted and received between the 3D SNS client 110 and the 3D SNS server 130, retrieves tag information from the obtained service processing information, and collects user activity information corresponding thereto. And analysis to derive user group information.

The 3D SNS server 130 transmits and receives service processing information with the 3D SNS client 110 and manages virtual world information and user information required to provide a 3D SNS service.

The target database 140 stores user group information and target group information corresponding thereto.

The advertisement server 150 receives the target group information from the target database 140 and transmits the advertisement information corresponding thereto to the advertisement client 160.

The advertisement client 160 transmits an advertisement to the 3D SNS client 110 based on the advertisement information received from the advertisement server 150.

2 is a configuration diagram schematically showing a functional block of a tag information processing apparatus according to an embodiment of the present invention.

Referring to FIG. 2, the tag information processing apparatus 130 according to the present invention may include a communication unit 210, an object tag database 220, a tag information determination unit 230, a user activity information collection unit 240, and a user activity. The information analyzer 250 is included.

The communication unit 210 communicates with the 3D SNS client 110, the 3D SNS server 130, and the advertisement server 150 through a communication network.

The object tag database 220 stores tag information on the object and the object of processing in the 3D SNS.

The tag information determination unit 230 obtains service processing information transmitted and received between the 3D SNS client 110 and the 3D SNS server 130, and obtains tag information on the service processing information from the object tag database 220. Generate user activity information as a basis.

The user activity information collecting unit 240 receives and stores the user activity information from the tag information determining unit 230 and delivers the collected user activity information to the user activity information analyzing unit 250 at the required processing time.

The user activity information analyzer 250 receives user activity information from the user activity information collector 240 to generate statistical information, and analyzes user activity information to generate user group information.

Here, the service processing information, as shown in FIG. 3, the user information 310 for the user, the processing request information 320 requested by the 3D SNS client 110, and the processing result processed by the 3D SNS server 130. Includes information 330. 3 is a block diagram of service processing information related to SNS processing according to an embodiment of the present invention.

In addition, as shown in FIG. 4, the user group information 410 includes user information 310 for distinguishing a specific user, user orientation group information 412 analyzed based on activity information of the user, and corresponding user. The advertisement target area group information 414 is provided. 4 is a block diagram of user group information and target group information related to group information processing according to an exemplary embodiment of the present invention.

In addition, as shown in FIG. 4, the target group information 420 includes the aforementioned user tendency group information 422 and the advertisement target area group information 424.

In addition, as shown in FIG. 5, the user activity information 510 represents frequency information related to an object, behavior, or information existing in the virtual world, and includes user information 310 included in service processing information and a service. It includes tag information 512 for processing information. 5 is a block diagram illustrating user activity information according to an embodiment of the present invention.

In addition, the user activity information analysis unit 250 generates statistical information through tag analysis processed for the user using the user activity information received from the user activity information collecting unit 240 and based on the generated statistical information. The user activity information 510 is analyzed, and the user group information 410 is generated by classifying the user's propensity and the advertisement target area group into a predefined group based on the analyzed activity information.

Meanwhile, the target database 140 according to the present invention includes user information 310 for distinguishing a specific user, user disposition group information 412 analyzed based on activity information of the user, and advertisements provided to the user. User group information 410 consisting of target area group information 414; And target group information including the user preference group information 412 and the advertisement target area group information 414.

6 is a flowchart illustrating a user activity-based advertising service method according to an embodiment of the present invention.

Referring to FIG. 6, service processing information is transmitted and received between the 3D SNS client 110 and the 3D SNS server 130 (S610).

Subsequently, the tag information processing apparatus 120 obtains the service processing information, retrieves tag information thereof, and generates user group information by collecting and analyzing user activity information based on the retrieved tag information (S620). Transfer to step 140 (S630).

Accordingly, the target database 140 receives the user group information and transmits the target group information corresponding thereto to the advertisement server 150 (S640).

The advertisement server 150 transmits the advertisement information corresponding to the target group information to the advertisement client 160 (S650).

The advertisement client 160 provides the corresponding advertisement to the 3D SNS client 110 based on the advertisement information received from the advertisement server 150 (S660).

7 is a flowchart illustrating a user activity-based advertising service method of the tag information processing apparatus according to an embodiment of the present invention.

Referring to FIG. 7, the tag information processing apparatus 120 according to the present invention obtains service processing information transmitted and received between the 3D SNS client 110 and the 3D SNS server 130 (S710).

Here, the service processing information is, as shown in FIG. 3, user information 310 for the user, processing request information 320 requested by the 3D SNS client 110, and processing result information processed by the 3D SNS server 130. 330.

Subsequently, the tag information processing apparatus 120 searches for tag information on the acquired service processing information and collects user activity information based on the retrieved tag information (S720).

Here, the user activity information 510 includes user information 310 included in the service processing information and tag information 512 for the service processing information as shown in FIG. 5. In this case, the user activity information includes frequency information related to an object, behavior, information, and the like existing in the virtual world.

In addition, the tag information indicates a semantic division value of the minimum unit in an object representing an object, an action, or information present in the virtual world of the 3D SNS, and one service processing information may be configured with a plurality of tags.

Subsequently, the tag information processing device 120 generates statistical information through tag analysis processed for the user using the collected user activity information 510 (S730).

Subsequently, the tag information processing apparatus 120 analyzes the user activity information 510 based on the generated statistical information to generate the user group information 410 (S740).

In this case, the tag information processing apparatus 120 generates user group information 410 by classifying the user's disposition and the advertisement target region group into a predefined group based on the analyzed activity information.

Here, the user group information, as shown in FIG. 4, is provided to the user information 310 for distinguishing a specific user, the user disposition group information 412 analyzed based on the activity information of the user, and the user. Advertising target area group information 414 is included.

Subsequently, the tag information processing device 120 transmits the generated user group information 410 to the target database 140 (S750).

Accordingly, the target database 140 transmits the target group information corresponding to the received user group information to the advertisement server 150, and the advertisement server 150 transmits the advertisement information corresponding to the target group information to the advertisement client 160. ), The advertisement client 160 provides the advertisement to the 3D SNS client 110.

As described above, according to the present invention, tag information is defined for activities that can be generated by a user in a 3D-based SNS environment, and tag information generated by the user's activity in a 3D SNS service state is collected. Based on the results and then classified the user into a specific group to provide advertisement information targeting a specific group, user activity-based advertising service method and system, tag information processing device and its user activity-based advertising The service method can be realized.

As those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features, the embodiments described above should be understood as illustrative and not restrictive in all aspects. Should be. The scope of the present invention is shown by the following claims rather than the detailed description, and all changes or modifications derived from the meaning and scope of the claims and their equivalents should be construed as being included in the scope of the present invention. do.

The present invention can be applied to a 3D SNS client or a 3D SNS server for processing user service processing information in a 3D-based SNS environment.

In addition, the present invention can be applied to systems and services that need to provide advertisements suitable for the activities to users who operate in the 3D-based SNS environment.

In addition, the present invention can be applied to systems and services that collect information for analyzing user behavior in the Internet environment.

1 is a schematic diagram showing the overall configuration of a user activity-based advertising service system according to an embodiment of the present invention.

2 is a configuration diagram schematically showing a functional block of a tag information processing apparatus according to an embodiment of the present invention.

3 is a block diagram of service processing information related to SNS processing according to an embodiment of the present invention.

4 is a block diagram of user group information and target group information related to group information processing according to an exemplary embodiment of the present invention.

4 is a block diagram of user group information and target group information related to group information processing according to an exemplary embodiment of the present invention.

5 is a block diagram illustrating user activity information according to an embodiment of the present invention.

6 is a flowchart illustrating a user activity-based advertising service method according to an embodiment of the present invention.

7 is a flowchart illustrating a user activity-based advertising service method of the tag information processing apparatus according to an embodiment of the present invention.

<Description of Symbols for Main Parts of Drawings>

100: user activity based advertisement service system 110: 3D SNS client

120: tag information processing device 130: 3D SNS server

140: target database 150: ad server

160: advertising client 210: communication unit

220: object tag database 230: tag information determination unit

240: user activity information collection unit 250: user activity information analysis unit

310: user information 320: processing request information

330: processing result information 410: user group information

412: user disposition group information 414: advertisement target area group information

420: target group information 422: user propensity group information

424: advertising target area group information 510: user activity information

512: tag information about the service processing information

Claims (16)

  1. A 3D SNS client that provides a virtual world to the user for 3D-based SNS and provides an interface for allowing the user to interact in the virtual world;
    A 3D SNS server for transmitting and receiving service processing information with the 3D SNS client and managing information of a virtual world and user information required to provide a 3D SNS service;
    A tag information processing device for retrieving tag information from the service processing information to collect and analyze user activity information to derive user group information;
    A target database storing the user group information and target group information corresponding thereto;
    An advertisement server receiving the target group information from the target database and transmitting advertisement information corresponding thereto; And
    An advertisement client transmitting an advertisement to the 3D SNS client based on the advertisement information received from the advertisement server;
    User activity based advertising service system comprising a.
  2. A communication unit for communicating with the 3D SNS client, the 3D SNS server, and the advertisement server;
    An object tag database that stores tag information on processes and objects targeted by 3D SNS;
    A tag information determination unit which obtains service processing information transmitted and received between the 3D SNS client and the 3D SNS server, obtains tag information on the service processing information from the object tag database, and generates user activity information based on this;
    A user activity information collection unit which receives and stores the user activity information from the tag information determination unit and provides the collected user activity information at a necessary processing time; And
    A user activity information analyzer configured to generate statistical information by receiving the user activity information from the user activity information collector, and analyze the user activity information to generate user group information;
    Tag information processing apparatus comprising a.
  3. The method of claim 2,
    The service processing information includes a user information about a user, processing request information requested by the 3D SNS client, processing result information processed by the 3D SNS server, characterized in that the tag information processing apparatus.
  4. The method of claim 2,
    The user group information may include user information for distinguishing a specific user, user disposition group information analyzed based on activity information of the user, and advertisement target area group information provided to the user. Processing unit.
  5. The method of claim 2,
    And the user activity information includes user information included in the service processing information and tag information on the service processing information.
  6. The method of claim 2,
    The user activity information analyzer generates statistical information through tag analysis processed for the user using the received user activity information, analyzes the user activity information based on the generated statistical information, and analyzes the analyzed activity information. The tag information processing apparatus according to claim 1, wherein the user group information is generated by classifying a user's propensity and an advertisement target area group into a predefined group.
  7. The method according to any one of claims 2, 5 and 6,
    And the user activity information includes frequency information related to an object, behavior, information, and the like in the virtual world.
  8. A user activity based advertisement service method of a system including a 3D SNS client, a tag information processing apparatus, a 3D SNS server, a target database, an advertisement server, and an advertisement client,
    (a) transmitting and receiving service processing information between the 3D SNS client and the 3D SNS server;
    (b) the tag information processing apparatus acquiring the service processing information to retrieve the tag information, and collecting and analyzing user activity information based on the retrieved tag information to generate user group information;
    (c) receiving, by the target database, the user group information and delivering target group information corresponding thereto to the advertisement server;
    (d) the advertisement server transmitting advertisement information corresponding to the target group information to the advertisement client; And
    (e) providing, by the advertisement client, the advertisement to the 3D SNS client based on the received advertisement information;
    User activity-based advertising service method comprising a.
  9. User group information consisting of user information for distinguishing a specific user, user disposition group information analyzed based on activity information of the user, and advertisement target area group information provided to the user; And
    Target group information comprising the user preference group information and the advertisement target region group information;
    Target database that stores the.
  10. A user activity-based advertisement service method of a tag information processing apparatus communicating with a 3D SNS client, a 3D SNS server, and a target database through a communication network,
    (a) obtaining service processing information transmitted and received between the 3D SNS client and the 3D SNS server;
    (b) retrieving tag information of the obtained service processing information and collecting user activity information based on the retrieved tag information;
    (c) generating statistical information through tag analysis processed for a user using the collected user activity information;
    (d) generating user group information by analyzing user activity information based on the generated statistical information; And
    (e) transferring the generated user group information to the target database;
    User activity-based advertising service method of the tag information processing device comprising a.
  11. 11. The method of claim 10,
    The service processing information may include user information about a user, processing request information requested by the 3D SNS client, and processing result information processed by the 3D SNS server. .
  12. 11. The method of claim 10,
    The user activity information includes user information included in the service processing information, and tag information on the service processing information, the user activity-based advertisement service method of the tag information processing apparatus.
  13. 11. The method of claim 10,
    The user group information may include user information for distinguishing a specific user, user disposition group information analyzed based on activity information of the user, and advertisement target area group information provided to the user. User activity based advertising service method of processing device.
  14. 11. The method of claim 10,
    In step (d), the user activity-based advertisement service of the tag information processing apparatus is generated by classifying the user's propensity and the advertisement target area group into a predefined group based on the analyzed activity information. Way.
  15. 11. The method of claim 10,
    The user activity information includes a user activity-based advertisement service method of a tag information processing apparatus, characterized in that it includes frequency information related to an object, behavior, information, and the like in the virtual world.
  16. 11. The method of claim 10,
    The tag information, the user activity-based advertising service method of the tag information processing apparatus, characterized in that the object representing the objects, behaviors, information, etc. that exist in the virtual world of the 3D SNS in the sense of the minimum unit.
KR1020090101225A 2009-10-23 2009-10-23 Advertisement serving system and method based on user's activation in 3d social network service KR20110044509A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020090101225A KR20110044509A (en) 2009-10-23 2009-10-23 Advertisement serving system and method based on user's activation in 3d social network service

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020090101225A KR20110044509A (en) 2009-10-23 2009-10-23 Advertisement serving system and method based on user's activation in 3d social network service

Publications (1)

Publication Number Publication Date
KR20110044509A true KR20110044509A (en) 2011-04-29

Family

ID=44049226

Family Applications (1)

Application Number Title Priority Date Filing Date
KR1020090101225A KR20110044509A (en) 2009-10-23 2009-10-23 Advertisement serving system and method based on user's activation in 3d social network service

Country Status (1)

Country Link
KR (1) KR20110044509A (en)

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013131096A1 (en) * 2012-03-02 2013-09-06 Facebook, Inc. Targeting advertisements to groups of social networking system users
CN104090888A (en) * 2013-12-10 2014-10-08 深圳市腾讯计算机系统有限公司 Method and device for analyzing user behavior data
WO2015167057A1 (en) * 2014-04-28 2015-11-05 가온미디어 주식회사 Home thin-client in-home information collection processing system using dual-cloud based assist gateway, and operation method of same
KR101996220B1 (en) * 2018-10-30 2019-07-04 전형일 System and method for managing schedule automatically based location

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013131096A1 (en) * 2012-03-02 2013-09-06 Facebook, Inc. Targeting advertisements to groups of social networking system users
KR20140137357A (en) * 2012-03-02 2014-12-02 페이스북, 인크. Targeting advertisements to groups of social networking system users
CN104090888A (en) * 2013-12-10 2014-10-08 深圳市腾讯计算机系统有限公司 Method and device for analyzing user behavior data
CN104090888B (en) * 2013-12-10 2016-05-11 深圳市腾讯计算机系统有限公司 A kind of analytical method of user behavior data and device
WO2015167057A1 (en) * 2014-04-28 2015-11-05 가온미디어 주식회사 Home thin-client in-home information collection processing system using dual-cloud based assist gateway, and operation method of same
KR101996220B1 (en) * 2018-10-30 2019-07-04 전형일 System and method for managing schedule automatically based location

Similar Documents

Publication Publication Date Title
US10462504B2 (en) Targeting videos based on viewer similarity
US9578118B2 (en) Detecting content and user response to content
US9779437B2 (en) Instant messaging robot to provide product information
US9965563B2 (en) Method and apparatus to identify outliers in social networks
US9514479B2 (en) System and method for estimating prevalence of digital content on the world-wide-web
US9058089B2 (en) Sponsored-stories-unit creation from organic activity stream
US8620718B2 (en) Industry specific brand benchmarking system based on social media strength of a brand
JP5530572B2 (en) System and method for analytical data collection from an image provider at an event or geographic location
US8775247B2 (en) Presenting personalized social content on a web page of an external system
AU2011295936B2 (en) Methods and apparatus to cluster user data
Thomas et al. Suspended accounts in retrospect: an analysis of twitter spam
US20170109330A1 (en) Method for adjusting content of a webpage in real time based on users online behavior and profile
KR101655998B1 (en) Methods and apparatus to share online media impressions data
US9582812B2 (en) Using polling results as discrete metrics for content quality prediction model
AU2011213606B2 (en) Communicating information in a social network system about activities from another domain
CN105872830B (en) Interactive approach and device in direct broadcast band
US9053497B2 (en) Systems and methods for targeting advertising to groups with strong ties within an online social network
JP5364208B2 (en) Information processing apparatus, information processing method, and information processing program
JP5810452B2 (en) Data collection, tracking and analysis methods for multimedia including impact analysis and impact tracking
US9324093B2 (en) Measuring the effects of social sharing on online content and advertising
US6882977B1 (en) Method and facility for displaying customer activity and value
KR20140059286A (en) Understanding effects of a communication propagated through a social networking system
US9875477B2 (en) Managing internet advertising and promotional content
RU2408066C2 (en) Method and device for delivering network information
CN102708131B (en) By consumer&#39;s automatic classification in fine point

Legal Events

Date Code Title Description
A201 Request for examination
E902 Notification of reason for refusal
N231 Notification of change of applicant
AMND Amendment
E601 Decision to refuse application
AMND Amendment