KR20110042624A - Method and system for marketing - Google Patents

Abstract

PURPOSE: A marketing method and system thereof are provided to realize target marketing considering propensity of the specific user by providing optimized purchase benefits to a specific user based on purchase history and location information of a user. CONSTITUTION: A coupon providing server requests present position information of a specific mobile terminal as a location information providing server. The coupon providing server receives present position information of the specific mobile terminal from the location information providing server(S210). Based on the received current location information of the specific mobile terminal and a behavioral pattern information of the specific mobile terminal user, the movements of the user is expected and extracted(S220).

Description

Marketing method and system {Method and System for Marketing}

The present invention relates to a location-based marketing method and system for providing coupon information based on the user's location information and purchase history.

According to the prior art, in the case of a coupon for providing additional benefits when using the card, it was provided in the form of a leaflet.

Meanwhile, with the rapid development of the card market, the types and uses of cards are diversifying. Accordingly, the card company is strengthening the service to the customer by issuing a coupon that includes a variety of services, or provide various types of affiliate services.

An object of the present invention relates to a location-based marketing method and system for providing a coupon based on the user's location information and purchase history.

In order to achieve the above object, the present invention provides a method for marketing through a marketing system including a location information providing server and a coupon providing server, wherein the coupon providing server provides the current location information of a specific mobile terminal. Requesting a server; receiving, by the coupon providing server, current location information of the specific mobile terminal from the location information providing server; current location information of the received specific mobile terminal and previously stored behavior of the specific mobile terminal user Anticipating and extracting the movement of the user based on the pattern information; and transmitting a coupon of the affiliated store corresponding to the extracted movement of the user to the specific mobile terminal through a wireless communication network. do.

In addition, the present invention for achieving the above object is a location information providing server for providing specific mobile terminal location information, the current location of the received specific mobile terminal by receiving the current location of the specific mobile terminal from the location information providing server Coupon for predicting and extracting the user's movement based on information and behavior pattern information of the specific mobile terminal user previously stored, and transmitting the coupon of the affiliated store corresponding to the extracted user's movement to the specific mobile terminal through a wireless communication network. It provides a marketing system comprising a providing server and a mobile terminal for receiving a coupon transmitted from the coupon providing server.

As described above, the location-based marketing method and system according to an embodiment of the present invention, by providing an optimized purchase benefit to a specific user based on the user's location information and purchase history, a target in consideration of the specific user's disposition The effect is that you can implement marketing.

Other objects, features and advantages of the present invention will become apparent from the detailed description of the embodiments with reference to the accompanying drawings.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention that can specifically realize the above object will be described. At this time, the configuration and operation of the present invention shown in the drawings and described by it will be described by at least one embodiment, by which the technical spirit of the present invention and its core configuration and operation is not limited.

The terms used in the present invention have been selected as widely used general terms as possible in consideration of the functions in the present invention, but may vary according to the intention or custom of the person skilled in the art, the emergence of new technologies, and the like. In addition, in certain cases, there is also a term arbitrarily selected by the applicant, in which case the meaning will be described in detail in the description of the invention. Therefore, it is intended that the terms used in the present invention should be defined based on the meanings of the terms and the contents of the present invention rather than the names of the simple terms.

Throughout this specification, a coupon refers to a credit sales method or table that can be provided with benefits for a specific product or service. The coupon may include a discount coupon and an earning coupon that provides discounts and earning benefits. The coupon may include a mobile coupon wirelessly provided to the user's mobile terminal. The mobile coupon may be provided in the form of MMS (Multimedia Messaging Service).

1 is a block diagram schematically showing the configuration of a location-based marketing system according to an embodiment of the present invention.

As shown in FIG. 1, the location-based marketing system according to an embodiment of the present invention includes a location information providing server 110, a coupon providing server 120, a coupon issuing server 130, and a user's mobile terminal 140. It may be configured to include.

The location information providing server 110 may provide location information corresponding to the user location in real time. For example, the location information providing server 110 may determine the location of the user's mobile terminal 140 through a Global Positioning System (GPS) signal transmitted from the user's mobile terminal 140. The location information providing server 110 may include a location based service (LBS) server. The location information providing server 110 may receive location information of the mobile terminal 140 in real time or periodically from the user's mobile terminal 140. In addition, the location information providing server 110 may request location information transmission from the mobile terminal 140 and receive location information transmitted from the mobile terminal 140 according to the request.

The coupon providing server 120 may pre-store the purchase history of the user in a separate database (Data Base; DB). The purchase history may include a history of the user purchasing a product using a card. The purchase history may include a history in which the user purchases a product using a credit card, a debit card, a check card, a card gift certificate, or the like. The purchase history may further include a history of purchasing a product online such as Internet shopping. Accordingly, the coupon providing server 120 may include a card company server and a specific shopping mall. In addition, the coupon providing server 120 may be configured as a specific server that can receive the purchase history of the user from the card company server or a specific shopping mall. At this time, the purchase history of the user may be implemented to enable the viewing of information with the user's consent. The coupon providing server 120 may predict the movement of the user at a specific location based on the location information of the mobile terminal 140 of the user provided from the location information providing server 110 and the purchase history of the user. Can be. In addition, the coupon providing server 120 may survey the affiliate store located in the expected user line to provide the coupon available to the surveyed merchant to the mobile terminal 140 of the user.

In this case, the coupon providing server 120 may directly issue the coupon or may request a separate coupon issuing server 130 to issue the coupon. That is, the coupon issuing server 130 may issue a coupon available at the affiliate store to the user's mobile terminal 140 at the request of the coupon providing server 120. Accordingly, the coupon providing server 130 and the coupon issuing server 130 may provide a coupon to the user's mobile terminal in an over the air (OTA) manner. In addition, the coupon includes a mobile coupon, the coupon providing server 120 and the coupon issuing server 130 to provide a coupon in the form of a multimedia messaging service (MMS) to the mobile terminal of the user Can be.

The user's mobile terminal 140 may be provided with a coupon to benefit from payment at the merchant. The coupon may include a discount coupon and earn coupon. The coupon may further include an event coupon such as a gift giveaway or participation in an event.

As described above, the location-based marketing system according to an embodiment of the present invention may be configured so that the location information providing server, the coupon providing server and the coupon issuing server are all present and share their respective roles.

In addition, according to another embodiment of the present invention, one specific server may be dedicated to the location information providing server, the coupon providing server, and the coupon issuing server so that all operations are performed through the specific server. In this case, the specific server may be a communication company server or a card company server, or may include a server in partnership with the communication company server or card company server.

2 is a flowchart schematically illustrating an operation of a marketing method using location information and a purchase history of a user according to an exemplary embodiment of the present invention.

As shown in Figure 2, the target marketing method using the user's location information and purchase history according to an embodiment of the present invention predicts the user's movement at a specific location based on the user's location information and purchase history, It is possible to provide a coupon that can be used in the merchant located within the expected user's line.

First, the coupon providing server 120 may receive the location information of the user provided from the location information providing server 110 [S210]. The location information providing server may determine the location of the user based on the location of the mobile terminal of the user and provide the location to the coupon providing server 110. can do. For example, the location information providing server 110 may determine the location of the user by receiving and analyzing location information from the mobile terminal 140 of the user equipped with a global positioning system (GPS). In this case, the location information of the mobile terminal means a location coordinate provided through the GPS. The position information is measured by the GPS receiver from the three or more satellites accurate time and distance, and the three different distances measured can be accurately calculated according to the trigonometric method. As a method of measuring the location information, a method of obtaining distance and time information from three satellites and correcting an error with one satellite is mainly used. The location information providing server 110 may receive location information of the mobile terminal 140 in real time or periodically from the user's mobile terminal 140. In addition, the location information providing server 110 may request location information transmission from the mobile terminal 140 and receive location information transmitted from the mobile terminal 140 according to the request. On the other hand, the location information providing server 110 can determine the location of the user by tracking the path of the signal transmitted through the base station of the mobile terminal 140 of the user. In addition, the location information providing server 110 may determine the current location of the user based on the credit card approval location and the traffic card approval location of the user and transmit it to the coupon providing server 120. A method of determining the current location of the user based on the credit card approval location and the traffic card approval location of the user will be described later with reference to the drawings.

In addition, the user's movement line can be predicted based on the received location information of the user and the previously stored purchase history of the user [S220]. The coupon providing server 120 may include a separate database to store a purchase history of the user. Accordingly, the coupon providing server 120 predicts the user's purchase pattern by referring to the user's location information and the previously stored user's purchase history, and extracts the user's expected copper line according to the expected purchase pattern. Can be.

Thereafter, the coupon providing server 120 may issue a coupon that can be used at the affiliated store by investigating the affiliated store located in the expected copper line of the user [S230, S240]. That is, a plurality of affiliated stores may be located on the expected user's copper wire. Therefore, the coupon providing server 120 may investigate the affiliate store located in the expected user's line. The coupon providing server 120 may provide a coupon available to the surveyed affiliated store to the mobile terminal 140 of the user. In this case, the coupon providing server 120 may directly issue the coupon or may request a separate coupon issuing server 130 to issue the coupon. The coupon providing server 130 and the coupon issuing server 130 may provide a coupon to the mobile terminal of the user in an over the air (OTA) method. In addition, the coupon includes a mobile coupon, the coupon providing server 120 and the coupon issuing server 130 to provide a coupon in the form of a multimedia messaging service (MMS) to the mobile terminal of the user Can be.

Then, the user's mobile terminal 140 may receive a coupon and benefit from payment at the affiliate store. The coupon may include a discount coupon and earn coupon. The coupon may further include an event coupon, such as a gift giveaway, participation in the event. In addition to the coupon, the coupon providing server 120 may further provide affiliate store information related to the affiliate store located in the expected copper line of the user. The affiliated store information may include product information sold at the affiliated store, operation information of the affiliated store, event information performed at the affiliated store, and the like.

As described above, the location-based marketing method according to an embodiment of the present invention to determine the current location of the user based on the location information received from the user's mobile terminal, and to the merchants frequently used by the user at the current location of the user There is an advantage in that it can provide benefits such as discounts and earning in advance.

3 is a view for explaining a marketing method based on mobile terminal location information of a user according to an embodiment of the present invention.

As shown in FIG. 3, the target marketing method based on the location information of the mobile terminal of the user according to an embodiment of the present invention may calculate the moving speed of the user by receiving the location information of the user in real time. If the calculated movement speed of the user is less than a certain speed may provide a coupon that can be used at the location.

First, the location information providing server 110 may receive the user's location information in real time and calculate the moving speed of the user [S310, S320]. The location information providing server 110 may receive location information transmitted from the mobile terminal 140 of the user in real time. The location information providing server 110 may receive location information transmitted in real time from a mobile terminal of a user equipped with a Global Positioning System (GPS) module.

As a result of the movement speed calculation, when the user moves below a predetermined speed, the coupon providing server may predict the user's movement by searching the purchase history of the user based on the location information of the user [S330, S340]. , S350]. That is, the location information providing server 110 may measure a change value of the location information of the mobile terminal of the user, which is received in real time. If the measured change value is equal to or less than a predetermined speed (eg, the speed of walking), the location information providing server 110 may determine that the user stays at a specific location or moves on foot. . Accordingly, the location information providing server 110 may provide the user location information to the coupon providing server 120 when the moving speed of the user is less than a predetermined speed. Then, the coupon providing server 120 may receive the location information of the user provided from the location information providing server 110. In addition, the coupon providing server 120 may search the purchase history of the user corresponding to the received location information of the user to predict the movement of the user. In this case, the purchase history of the user may include a credit card purchase history of the user and an online purchase history of a shopping mall. Accordingly, the coupon providing server 120 pre-store the user's purchase history may include a card company server or an online shopping mall server. In addition, the coupon providing server 120 may be implemented as a specific server that receives a purchase history of the user from the card company server or an online shopping mall server, etc. to build a separate database.

Thereafter, the coupon providing server 120 may survey the affiliated store located in the expected user's traffic line and provide the coupon available at the affiliated store to the mobile terminal 140 of the user [S360, S370]. The coupon providing server 120 may directly issue a coupon available at the affiliate store and provide the coupon to the user's mobile terminal 140. In addition, the coupon providing server 120 may request issuance of the coupon to a server of a specific coupon issuing company. The coupon providing server 120 may provide the coupon to the user's mobile terminal in an over the air (OTA) manner. The coupon may be provided in the form of MMS or a specific application, the expiration date may be set. In this case, in the case of a coupon provided in the specific application form, a function for managing the coupon may be added. For example, in the case of a coupon provided in the specific application form, a notification function for notifying the expiration date set in the coupon and an automatic deletion function for automatically deleting the coupon when the expiration date set in the coupon expires may be added. Can be. In addition, in addition to the coupon, the coupon providing server 120 may further provide affiliate store information and point of intrest (POI) information and the like located on the line of the user.

4 is a diagram illustrating a target marketing method based on a card approval position according to an embodiment of the present invention.

As shown in FIG. 4, in the target marketing method based on the card approval position according to an embodiment of the present invention, the location of the user is determined based on the card approval position of the user, and Investigating affiliated stores located within a certain radius from the location may provide a coupon that can be used in the surveyed merchant.

First, when a user requests a card payment through an affiliated store terminal, the affiliated store terminal may request payment approval by transmitting payment information to a card company server [S410]. That is, after the user purchases a product or service at the affiliated store, the user may request a card payment through the affiliated store terminal provided at the affiliated store. Then, the affiliated store terminal may request payment approval by transmitting payment information related to the requested payment to the card company server. The payment information may include card information, merchant information, purchase information, and the like.

Thereafter, when the transaction is approved, the card company server may determine the location of the user based on the analysis result by analyzing the approved transaction [S430, S440, S450]. That is, the card company server may analyze the payment information received from the merchant terminal for the transaction approval. The payment information may include card information related to the user's card, merchant information related to the affiliated store, purchase information related to payment details, and the like. In this case, the card information may include user identification information such as a resident registration number, a mobile terminal identification number of the user. The affiliated store information may include affiliated store identification information such as the location and the trade name of the affiliated store. In addition, the purchase information may include a payment time, a payment history of the user. Therefore, the card company server may determine the location of the user by analyzing the product purchase or service usage history, etc. based on the payment information transmitted from the affiliated store terminal.

Then, the card company server may provide a coupon that can be used in the affiliated store by surveying the affiliated store located within a predetermined radius based on the identified user location [S460, S470]. At this time, the card company server may predict the user's movement within the predetermined radius by referring to the previous purchase history of the user. The card company server may issue a coupon that can be used in the affiliated store by surveying and extracting the affiliated store located in the expected copper line. The coupon may include an event coupon, such as discounts and earning coupons, free gifts. In addition, the card company server may further provide affiliate store information including event details, specialized services, etc. of affiliated stores located within the predetermined radius. In addition, the coupon issued by the card company server to the mobile terminal of the user may include a mobile coupon in the form of Multimedia Messaging Service (MMS).

As described above, the target marketing method based on the card approval position according to an embodiment of the present invention, tracks the current location of the user with reference to the card transaction approval history of the user, and based on the tracked current location of the user There is an advantage in that it is possible to provide information and coupons for the affiliated stores located within a certain radius (for example, backcountry ticket, merchant ticket, etc.).

In addition, the target marketing method based on the card approval position according to an embodiment of the present invention may find out not only the user's location but also the purchase pattern of the user with reference to the card transaction approval history of the user. Therefore, by identifying the expected purchase line of the user with reference to the purchase pattern may provide a coupon that can be used in the affiliated stores located in the corresponding line. For example, the purchase history of a user who has made a payment at a department store may be examined. At this time, if a plurality of purchase histories paid by the pub after the department store payment is found among the surveyed user's purchase history, the coupon can be used at the pub located within a predetermined radius of the department store after the user makes a payment at the department store. Can be provided. Therefore, by identifying the purchase tendency of the user in advance based on the location information and the purchase history of the specific user, the target marketing is realized, thereby providing an optimized coupon to the user.

5 is a view illustrating a target marketing method based on a traffic card approval position according to an embodiment of the present invention.

As shown in FIG. 5, the target marketing method based on a traffic card approval position according to an embodiment of the present invention extracts a user's expected movement line based on a traffic card usage history for each time zone, and predicts the user's prediction. Coupons that can be used at merchants located on the line can be provided at specific times.

First, the card company server may extract the expected copper line of the user by analyzing the user's traffic card usage history [S510, S520]. That is, the card company server may analyze the traffic card usage history of the user. The card company server may extract the expected movement of the user for each time zone based on the analyzed traffic card usage history. For example, the card company server may analyze the traffic card usage history of the user to determine the point where the user frequently gets off by the specific time zone or the specific day of the week. Accordingly, the card company server analyzes the purchase pattern of the user with reference to the location information of the point where the user got off and the previously stored purchase history of the user, and extracts the expected copper line of the user based on the analyzed purchase pattern. can do.

Thereafter, the card company server may examine the affiliate store located in the expected copper line of the user [S530]. That is, the card company server may examine the affiliate store located in the expected movement line of the user extracted based on the purchase pattern of the user. On the other hand, the card company server may investigate the affiliate store located within a certain radius on the basis of the point where the user got off.

Then, the card company server may provide for each coupon time slot available in the surveyed merchant [S540]. For example, as a result of analyzing the purchase history of the user, there may be a plurality of movie theater and restaurant payment details on Friday evening time. Then, the card company server analyzes the user's transportation card usage history to extract the subway station to get off often, search for cinemas and restaurants located in the station area of the extracted subway station to provide the coupon available to the user to the user can do. At this time, the card company server may provide different coupons for each time zone, day of the week. The coupon may include a discount and accumulation coupon, event participation coupon, and the like. The card company server may further provide affiliate store information including sale products, event details, service information, etc. of the affiliate store. The card company server may provide a mobile coupon in the form of a multimedia messaging service (MMS) to the user's mobile terminal.

As described above, the coupon providing method according to an embodiment of the present invention predicts the user's movement by time zone or day of the week based on the user's transportation card usage history, and provides a coupon of a neighboring merchant that is extracted based on this in advance in a specific time zone The advantage is that you can.

In addition, the coupon providing method according to the present invention has the advantage that it is possible to implement a green IT, such as minimizing the use of leaflets and flyers provided offline by providing a mobile coupon in the form of MMS in advance.

Meanwhile, the coupon providing method according to an exemplary embodiment of the present invention may be implemented by a specific server such as a card company server or a location based service providing system implemented by a plurality of affiliated servers.

Although specific embodiments of the present invention have been described with reference to the drawings, this is intended to be easily understood by those of ordinary skill in the art, and is not intended to limit the technical scope of the present invention. Therefore, the technical scope of the present invention is determined by the matters described in the claims, and the embodiments described with reference to the drawings may be modified or modified as much as possible within the technical spirit and scope of the present invention.

1 is a block diagram schematically showing the configuration of a location-based marketing system according to an embodiment of the present invention,

2 is a flowchart schematically illustrating an operation of a target marketing method using location information and a purchase history of a user according to an embodiment of the present invention.

3 is a diagram illustrating a target marketing method based on mobile terminal location information of a user according to an embodiment of the present invention.

4 is a view for explaining a target marketing method based on the card approval position according to an embodiment of the present invention,

5 is a view illustrating a target marketing method based on a traffic card approval position according to an embodiment of the present invention.

Claims (11)

In the method for marketing through a marketing system comprising a location information providing server, and a coupon providing server, Requesting, by the coupon providing server, current location information of a specific mobile terminal from the location information providing server; Receiving, by the coupon providing server, current location information of the specific mobile terminal from the location information providing server; Predicting and extracting a moving line of the user based on the received current location information of the specific mobile terminal and previously stored behavior pattern information of the specific mobile terminal user; And And transmitting the coupon of the affiliated store corresponding to the extracted user's copper line to the specific mobile terminal through a wireless communication network. The method of claim 1, wherein the marketing method The location information providing server further comprises the step of identifying the location of the specific mobile terminal via the location information providing module provided in the specific mobile terminal. The coupon of claim 1, wherein the coupon is transmitted to the specific mobile terminal. Marketing method characterized in that transmitted in the form of MMS or a specific application. The method of claim 1, wherein the marketing method Calculating, by the location information providing server, a moving speed of the specific mobile terminal; And The coupon providing server further comprises at least one step of calculating the moving speed of the specific mobile terminal, And transmitting the coupon is performed when the speed of the specific mobile terminal is less than or equal to a threshold. The method of claim 1, The coupon has a validity period is set, the marketing method, characterized in that automatically deleted when the set expiration date. A location information providing server for providing specific mobile terminal location information; And Receiving the current location of the specific mobile terminal from the location information providing server and predicting and extracting the user's movement line based on the current location information of the received specific mobile terminal and previously stored behavior pattern information of the specific mobile terminal user; And a coupon providing server for transmitting the coupon of the affiliated store corresponding to the extracted user's copper line to the specific mobile terminal through a wireless communication network. The system of claim 6, wherein the marketing system is And a coupon issuing server for issuing a coupon in response to a coupon issuing request of the coupon providing server. The method of claim 6, The location information providing server marketing system, characterized in that for identifying the location of the specific mobile terminal through the location information providing module provided in the specific mobile terminal. The method of claim 6, wherein the coupon providing server Marketing system, characterized in that for transmitting the coupon of the MMS form or a specific application type to the specific mobile terminal. The method of claim 6, wherein at least one of the location information providing server and the coupon providing server calculates a moving speed of the specific mobile terminal. The coupon providing server marketing system, characterized in that for transmitting the coupon to the specific mobile terminal when the calculated speed of the specific mobile terminal is less than the threshold value. The method of claim 6, The coupon has a validity period is set, the marketing method, characterized in that automatically deleted when the set expiration date.

Images