KR20100125945A - The life information service that used a ring back tone at telephone networks - Google Patents

Abstract

PURPOSE: A life information service that uses a ring back tone at telephone networks is provided to be supplied to a user at a desirable time and a low cost. CONSTITUTION: An SSP(Service Switching Point) of an originating exchange side tries call connection to a receiving side(2), and an SCP(Service Control Point) is connected to an application service through API(5). The SSP tries the call connection to a corresponding IP(7), and the SCP requests from the IP an advertisement sound source or life information sound source(9). The SSP connects a communication channel(15). If the call is release, the corresponding service is terminated.

Description

The life information service that used a Ring Back Tone at telephone networks.

In constructing the life information service (personal notification function and advertisement function) using the ring back tone provided by the existing telecommunication company in the telephone network, the intelligent network service in the existing exchange network should be linked with the application server of the corresponding function. To implement this, if the sender or the called party is registered in the service in the SSP, the intelligent network function of the existing exchange, the intelligent network should be triggered.In case of IP, the advertisement must be processed in connection with the application logic. The sound source of the lamp should be registered. In addition, service subscriber should register his / her schedule notification function and congratulation through web so that registered message is processed instead of ringing tone sound when call occurs.

This technology is a service applied by a telecommunication company using a coloring service as a basic technology that provides sound sources instead of ringback tones before making a call.

In the case of the ring-tone service (coloring) service provided by the existing telecommunications company, the subscriber is a limited service provided by specifying the desired sound (music) in the form of the telecommunications company. In the case of subscribers, it is necessary to improve this function because it is regarded as an effective service that can receive a lot of revenue sources in case of receiving limited music service or changing the service.

By establishing life information service (personal notification function and advertisement function) using the ring back tone provided by the existing telecommunication company in the telephone network, the telecommunication company secures advertising agency income in addition to the telecommunication income according to the customer call connection, and in the case of customers, the call charge reduction effect It has the effect of personal schedule management and congratulatory promotion, and advertisers are able to make personalized one-to-one advertisements tailored to their age, gender, and job type that fit their products.

As described above, the present invention has the following advantages as a life information service using intelligent network ring back tone.

It provides advertisers with a different form of advertising, and has the advantage of being able to deliver ads to specific tiers at the time they want at a low cost. In addition, even small businesses and local businesses may be able to offer their ads inexpensively to local people.

In the case of telecommunications companies, it is possible to generate more revenue by creating new services called advertising businesses by using sound sources in addition to call charges. This happens. In addition, by providing the function as a function of earning points to their subscriber customers, it is possible to secure friendship in competition with other carriers.

In the case of subscribers, the use of the service can generate advertising points, thereby reducing call charges, and providing necessary advertisements to themselves and their close people when necessary.

The life information service using the ring back tone method in the telephone network is a function of providing a service by an interface between an SSP (Service Switching Point) processing a service of an exchange and an SCP (including application service) system controlling the service. 2 is a structure as shown in FIG. 2, in the case of service processing, a function of triggering and serving in a calling party SSP in the case of a caller service, and a function of triggering and serving in a calling party SSP in a called party service, a caller / caller service through the Web. It consists of the relevant data registration function, in Figures 1 and 2 below, the red practice indicates a call route interworking between the originating or terminating SSP and the IP, and the red dotted line represents a signaling segment interworking between the originating or terminating SSP and the SCP. Indicates. In addition, the blue solid line represents the actual call route between originating and incoming calls, and the blue dotted line represents the signaling interval interworking with the API between SCP and Application Service.

1 is a diagram illustrating a caller service intelligent network structure of life information service using a ring back tone in a telephone network. As shown in this structure, when a particular service originating subscriber attempts to make a call with a specific incoming call (1), the calling exchange SSP recognizes that the subscriber is a subscriber to the ringback life information service and attempts to make a call to the called party. 2) When the called party is informed that the call is occupied (3), the calling SSP notifies the SCP that it is the calling registration service for the service. The service logic is operated by connecting to API and Application Service which handles life information service. (5) To connect call between exchange and IP to SSP in order to connect the call channel between the corresponding caller and IP (information broadcasting and information collecting device). (6) The SSP attempts to connect to the IP based on the information of the SCP. (7) In this case, if the call between the SSP and the IP is connected, the IP is connected to the SCP. (8) The SCP requests the IP to send the advertisement-related sound source or life information sound source to the calling party by the service logic. (9) The IP sends the sound source to the calling party through the SSP. 10) If the called party responds (11), the calling party SSP notifies the SCP that the called party has responded. (12) The SCP requests the SSP to release the IP resource. (14) Afterwards, the SSP connects a call channel between originating and terminating. (15) If the call is released between originating and terminating, the corresponding service is terminated.

2 is a schematic diagram of a receiver service intelligent network for life information service using a ring back tone in a telephone network. As shown in this structure, the function performs the processing procedure as shown in Fig. 1, except that the incoming SSP has the notification of the start of the service from the SSP to the SCP, and that the calling SSP has a call ring tone. For information originating service subscribers, service functions are not performed by SCP, and incoming SSP performs normal call processing function. In other words, if both outbound and outbound subscribers are subscribers of the service, outgoing service takes precedence. As shown in the structure, the originating service and the terminating service should be informed to SCP about the originating and terminating service by each SSP, because the originating and receiving service may be different carriers. The service cannot proceed even if the call is forwarded (when the call is from another carrier), and the processing function of the exchange period for processing the corresponding message is also greatly increased. In addition, in the case of the processing of the outgoing SSP, when the called subscriber is registered in the corresponding service, the incoming occupancy report should be notified when the incoming call is registered (3). In addition, additional procedures are needed to delete messages added for the service when interworking with other carriers. Of course, due to the above problem, each of the incoming and outgoing incoming SSPs is set to handle the respective functions by default, but according to the telecommunication company's development environment (system environment, existing service function implementation environment, etc.), the corresponding functions are applied to the originating SSP. An integrated process is also added to this patent, in which case only FIG. 1, 2 or 1 above, the SSP shall have an originating service key and an incoming service key that can distinguish each other from the service start notification from the SSP to SCP.

3 is a flowchart illustrating an INAP operation between SSP, SCP, and IP in an intelligent network for a ring back tone information service. In the flowchart, SSP LE can be either an originating SSP or an incoming SSP depending on the service structure. When an outgoing call occurs, an IDP operation is sent to the SCP that informs SCP that the service has occurred by recognizing that the call is a living information service using ring back tone. SCP executes its service logic and sends RRBE (request to report when it is in a specific state), ETC (IP resource connection for announcement), and Continue to SSP in order to execute the service. In this scenario, however, billing messages such as FCI, CIR, CIRQ, etc. are not represented in the message because the billing method of each provider is wrong. SSP LE and IP connect the call by the value of ETC message. The IP sends an ARI to SCP to indicate that origination and resource connectivity are possible. SCP sends PA (Request to send advertisement or life information sound source) to IP. If the incoming call responds and the SSP LE receives an incoming response while the caller is listening to the sound source, the SSP LE will perform an ERB report to the SCP on the incoming response. SCP sends a DFC (Call Release Message between SSP LE and IP) to disconnect the sound source, and Continue to continue the call with the calling party. When the SSP LE receives the message, it attempts to terminate the call with the IP, and sends a response message to the call to form a call path. After the call between the originator and the receiver is terminated, SSP LE sends the call through ERB, and SCP sends the release call to SSP LE to terminate the service. At this time, the advertisement serving time is calculated from the time point at which the SCP sends the PA to the IP, and the advertisement serving time is calculated based on the time when the SCP receives the ERB for the incoming response from the SSP LE. IP transmits the sound source to the sender by this PA. The above scenario is a schematic scenario for supporting the proposed service, and there may be a change in service logic and an INAP operation according to a difference in a network operator's system environment or an intelligent network implementation function.

4 is a flowchart showing the sound source providing process in the SCP and the life state information service server. When the service is received through SSP LE, SCP performs the following procedure in connection with the life information service. When a service creates a process, it determines whether the service is a calling service or a called service.

In the case of caller service, information of corresponding subscriber is extracted by searching DB for calling number. Whether the subscriber is registered for the family's birthday or personal schedule at the time of the call, and the subscriber's gender, age, occupation, and subscriber's choice of ad type. Based on the information extracted from the caller, the subscriber selects whether to provide a registered service or an advertisement. If there is a service registered by the subscriber, the corresponding message sound source is extracted. If there is no service registered by the subscriber, it is determined whether there is an advertisement type selected by the subscriber and the advertisement sound source is provided. If there is no subscriber-selected advertisement type, the advertisement sound source is extracted by selecting an advertisement by subscriber gender, age, occupation, or time zone. The detected sound source provides a sound source after connecting a call between an originator and an IP.

In the case of the called party service, first check whether the calling party number is registered in the calling service by searching the calling party number. If it is registered, because the service is in progress from the calling party SSP LE, the service is terminated to allow the called party SSP LE to proceed with the general call processing. If not registered, the subscriber information is extracted by searching the DB for the called number. Whether the subscriber has registered personal advertisements such as marriage or portrait at the time of the call, and whether the subscriber has selected the type of advertisement. The information extracted from the called party selects whether to provide a registered service or provide an advertisement. If there is a service registered by the subscriber, the corresponding message sound source is extracted. If there is no service registered by the subscriber, it is determined whether there is an advertisement type selected by the subscriber and the advertisement sound source is provided. If there is no subscriber-selected advertisement type, the advertisement sound source is extracted in consideration of subscriber gender, age, occupation, and advertisement time slot. At this time, the method of extracting the advertisement sound source detects the caller rather than the advertisement of a specific target type because there are various types of genders, ages, and occupations of the callers. The detected sound source provides a sound source after connecting a call between an originator and an IP.

The billing method for the advertisement is calculated by extracting the real time of the commercial broadcast by connecting the actual sound source. In the case of the provision time of the advertisement sound source, as mentioned in FIG. 3, the PA message requested to transmit the sound source from the SCP to the IP is used as a starting point, and the ERB message receiving an incoming response from the SSP LE is calculated as the end point. At this time, the billing standard should be 3 ~ 5 seconds or more when the actual sound source is sent out (the matter should be set by the coordination of advertisers, advertising agencies, and telecommunication companies). This is because the type of advertisement does not always have a constant advertising time, but because the receiving party responds at the end of the advertisement, the advertisement is generated based on the minimum time that the sender can recognize. Weekly or monthly advertising billing should be calculated as the total agreed time of the generated data, and the largest time to provide the actual music for each hour of advertisement is calculated as statistics so that you can check how the sound source is generated between the advertiser and the advertising agency. In addition, it should be available for reference when making the next commercial sound source.

In order to generate the advertising revenue model through the service, the advertising agency or mobile service provider will receive the ad normal processing (billing generation) rate by hour, the time when the call was received by the caller for the time zone, and the type of ad requested by the calling or incoming service subscriber. In order to activate the advertising revenue by calculating the information on the call time and number of subscribers by gender and age, and the number of subscribers as advertising statistics, the carrier and the advertising agency earn a certain amount of advertising to subscribers in order to activate the living information service. Refunds to subscribers by discounting the telephone bills, and provides the subscribers with their own indirect advertising and schedule notifications by using the corresponding points. Telcos and advertising agencies calculate the profit rate of each other in consideration of the rate of subscriber acquisition through the service, the point of applying subscriber service, and the use of network system.

5 is a flow chart of an advertiser and a general subscriber service registration process of a life information server. As shown in the flowchart, in the case of the life information server, advertisers and general subscribers can register and modify data according to their desired environment.

When the general subscriber logs in, the subscriber is classified as a general subscriber, and the current point accumulation status is notified and the service subscriber can check and modify the registration through the outgoing subscriber service or the incoming subscriber service. When the general subscriber selects the outgoing subscriber service, the personal schedule management data of the year, month, and day is output, and it can be registered as a text (xx xx xx wedding anniversary) or a sound source to transmit a sound recording for a specific schedule. The number of service provisions (e.g., providing information on only three calls on the morning or calling a call by time zone) may be applied. You can also modify this. When the general subscriber selects the incoming subscriber service, it specifies that the message (marriage announcement, portrait, etc.) registered by the user at a specific time from a specific day to a specific day is used as the call source. The call sound source registration may use a method in which the user inputs the text and directly registers the sound source. In the case of general subscribers, it may be difficult to produce their own sound source, so that the user can input the text. For this purpose, the life information service server must have the TextToSpeech function to support it.

Advertisers are classified as advertisers when they log in. Advertisement registration is based on gender, type of job, age range, advertisement time zone, region based on caller's name, total advertisement time, and ad sound source registration. Modifications are possible. In the case of the advertising sound source, it may be separately produced by requesting an advertising agency for the advertising sound source. At this time, when the advertisement is registered, the advertisement rate is converted and output. The advertisement verification function is provided to check the total advertisement time currently served, the number of subscribers serviced, the corresponding advertisement success rate statistics by service hours, and the advertisement sound source provision time statistics based on the called subscriber response.

In the case of the service, as mentioned above, the service provider is more profitable through the advertiser than the profit from the subscriber, and also provides the subscriber with a service that can reduce the call charge and use the personal notification service. It has the advantage of having a competitive advantage, and unlike the existing advertising, the advertiser has the advantage of advertising directly to the desired subscriber group at the desired time, the subscriber can advertise on the ringback tone before the call connection By providing the opportunity, you can reduce the call charge by receiving a certain fee of advertising, and also have the advantage that you can check the message of your registered schedule at that time. The industrial availability is very high think.

An example of an advertiser's ad: If a regular subscriber hears a commercial that drinks cold beer in ringback tones during a hot summer leave, the advertisement will be very successful.

1 is a flowchart illustrating a function of providing calling party life information by a calling subscriber in a telephone network

2 is a flowchart illustrating a function of providing calling party life information by a called subscriber in a telephone network

3 is a detailed flowchart of each system for providing living information in a telephone network

4 is a flowchart of a sound source providing service of a living information server

5 is a service registration processing flow chart of the living information server

Claims (8)

An advertising service method using intelligent network ring back tone in the operator's switching network. Service triggering scheme in originating SSP and incoming SSP respectively. Service Trigger Scheme by Integrating Outgoing SSP Logic method for processing caller advertisement service in SCP and life information providing server. How do you provide event reminders and advertising services? The logic of processing the receiver advertisement service in SCP and life information providing server. The ability to advertise yourself to those close to you and how you provide advertising services Subscribers of general service can register, create, and verify their own notifications and self-advertisements through direct access to the living information server via the web. TextToSpeech function processing method for subscribers who are difficult to make their own sound source. Advertisers can directly register, create, and verify advertisements directly through the web to the living information providing server, and provide the current form of advertisements through statistics. A method of providing advertisements classified by specific subscriber gender, age, occupation, etc. for a specific advertisement. Calculation of billing time and billing generation method when providing advertisement using sound source, and advertising revenue generation and advertising revenue distribution method.

Images