KR20100100521A - System and method of payment gateway applying sponsored commercial contents - Google Patents

Abstract

PURPOSE: A system and a method for paying fee applying SCC(Sponsored Commercial Contents) are provided to induce competition between advertisers about advertising money bidding price without determining an advertisement rate in an display advertisement, thereby improving benefits of users. CONSTITUTION: An SCC storage unit(100) stores advertiser SCC which advertisement money is set. A user terminal(200) searches, selects, or requests a paid content. A user terminal performs a SCC display. A SCC display request unit(300) request the SCC display. A SCC operating unit(400) manages selection and transmission of SCC which will be displayed on a user terminal.

Description

System and method of payment gateway applying sponsored commercial contents}

The present invention relates to a billing system and method for using paid content or paid service through advertising exposure, and stores individual sponsored advertising content (SCC) for which individual advertising money is set, and searches for paid content or paid service desired by the user. The system and method for selecting and requesting display of the stored SCC and processing the payment of the paid content or the paid service using the advertisement money set in the SCC, and providing the requested paid content or the paid service. Invention.

Currently, payment methods that are provided for the use of paid content or purchase of goods or services on the Internet include a variety of payment methods, such as a small payment method (PG) using a mobile phone or a credit card and financial settlement through bank account transfer. Although the method is used as a means of payment, such a payment method has a problem that the user easily gives up in the middle because the procedure is complicated and the security is very difficult.

On the other hand, with the development of the Internet, various forms of revenue models have been developed on the Internet. For example, in the popular websites with many users, the advertisements are exposed in specific areas of the webpage based on the many visits. Display advertising, which is paid by advertisers (in-banner advertizement), has developed into one of the most common revenue models on the Internet.

In the method of exposing display ads on the Internet, the increase in transmission capacity due to the development of technology has led to the development of dynamic video display from simple image exposure to video ads. In-stream video ads are displayed by setting a predetermined advertising section before or after the video is played, such as User Created Contents (UCC) or replaying soap operas on Internet stations. The area has been expanded by pre-roll or post-roll advertizement.

The common feature of the various internet display advertisements that have been developed above is that the website owners operate as sponsors of advertisers who sponsor the site as an advertisement medium for the operation and maintenance of their site. Since there is no attractive element or merits for the advertisement exposure, the user has a problem that the effect of attracting the user is reduced and the advertisement effect gradually decreases.

Accordingly, in order to increase the effect of advertising exposure on the Internet and to visit the advertiser's site, when a site operator clicks on an advertisement or responds to the advertisement, cyber money in the form of a coupon is charged or charged. The state also provides incentives, but this is provided as part of the sponsorship of the site / media itself. Display advertising on the Internet is generally a CPM (where advertising costs are calculated based on the volume of ad impressions). Cost per Millenium) and advertising costs are pre-determined according to the quantity or duration of advertisement exposure, and there is a limit that is paid to the site administrator.

In addition, even in the case of internet display ads operated by some CPC (Cost per Click) methods, the advertisement price is pre-determined by the site administrator, so the advertiser cannot limit the display of the advertisement according to the advertisement price desired by the advertiser. When provided to site administrators, advertisers cannot directly control or restrict the display of ads and are not easily accessible to small advertisers because they have to pay advertising fees under contracts. No control over the display).

The present invention has been made to overcome the problems and limitations of the prior art as described above, the object of the present invention is to direct the user to a non-existent indirect method (media support method) in the display advertising through the Internet or two-way communication means Benefits of advertising display induces advertising display according to the user's choice, thereby minimizing the rejection of advertisement exposure, and cost per click (CPC) paid according to user's button click or selection without advertising cost To provide a CPA (Cost per Action) on-line display advertising system and method.

Another object of the present invention is to increase the user benefits by inducing competition between advertisers for the ad money bid without a predetermined advertising price in the display ad, while the advertiser directly advertised in the competition with other advertisers To provide a system and method for determining the display.

It is another object of the present invention to provide a convenient and useful system and method that allows a user to easily use various types of various paid contents or paid services including video contents through an advertisement display.

It is still another object of the present invention to provide a system and a method in which an advertiser can effectively advertise by displaying an advertisement matching a user in a display advertisement.

It is yet another object of the present invention to provide a system and method that can easily collect various advertising content or SCCs from advertisers.

It is still another object of the present invention to provide a system and method for allowing a small advertiser to register, change, or update their SCC display conditions so that they can advertise on a condition selected by the user or under a condition set by the user. .

In order to achieve the above object, the billing system applying the advertiser-sponsored advertising content (SCC) according to the present invention includes an SCC storage unit in which an SCC in which an advertising money is set is stored; A user terminal for searching for, selecting, or requesting pay content, and for performing SCC display; SCC display requesting means for requesting SCC display at the user terminal; SCC operation means for managing the selection and transmission of the SCC to be displayed on the user terminal; SCC billing processing means for processing the billing of the use of pay content by the sum of the advertising money or the advertising money set in the SCC when the user terminal displays a single or a plurality of SCC display; And a content provider (CP) for transmitting the paid content requested by the user terminal, wherein the user terminal is provided with the SCC display request means when the user terminal searches for, selects, or requests the desired paid content. When the user requests the SCC display through the SCC display requesting means, the SCC operating means selects at least one SCC from the SCCs stored in the SCC storage unit according to the request, and transmits the SCC to the user terminal for display. The SCC billing processing means processes the billing of the paid content using fee as the sum of the advertisement money or the advertising money set in the corresponding SCC according to the SCC display, and when the billing for the paid content is completed, the SCC Payment processing means can be direct or interim To the to the content provider (CP) through the transmission of payment information using the pay content it is characterized in that so that the paid content can be transmitted to the user.

Billing method applying the advertiser-sponsored advertising content (SCC) according to the present invention comprises the steps of (a) storing the individual SCC set the advertising money; (b) searching for, selecting, or requesting paid content desired by the user; (c) a user is provided with SCC display requesting means, the user requesting SCC display via the SCC display requesting means; (d) selecting at least one SCC from among the SCCs stored in the step (a) according to the request of the step (c); (e) If the SCC selected in step (d) is transmitted to the user and the display is performed, the fee set for the paid content is processed by the advertisement money set in the corresponding SCC, and the fee settled for all the paid content using fees Determining whether it is completed; (f) moving to step (c) if the payment is not completed for all the fees as a result of the determination; And (g) transmitting the paid content to the user when payment for all of the charges is completed.

 Advertisement sponsored advertising content (SCC) according to the present invention as described above billing system and method is not exposed to the existing indirect method (media sponsorship method) direct advertising display benefits to users (user sponsored method) exposure method While minimizing the user's dissatisfaction with the user, the user can request or allow the SCC display in which the advertisement money is set according to his / her choice, and can easily use the paid content or the paid service that he / she wants.

In addition, in the display advertising through the two-way communication means, including the Internet, the user's benefit is increased by inducing competition among advertisers for the bid of the advertisement without setting an advertising cost or an advertising price in advance, while the advertiser clicks the button of the user. According to this or selection, it is necessary to control or limit the display of advertisement by directly performing display advertisement of Cost per Click (CPC) or Cost per Action (CPA) method. In some cases, there is an effect of spending only a reasonable advertising cost.

In addition, the display advertisement is matched to the user in the display advertising (matching) to provide the advertiser with the opportunity to effectively advertising.

In addition, advertisers (including advertisers) can directly upload advertising content or SCCs, so that various SCCs can be easily collected, and even small advertisers can register, change or update their SCC display conditions. It provides an opportunity to effectively advertise to the target user on the condition that the advertiser wants.

In the present invention, the advertisement money is a display advertisement transmitted by a user who visits a specific site, channel, or broadcasting station in a display advertisement through a two-way communication network or a broadcasting network (digital cable, IP-TV, satellite broadcasting, etc.) including wired and wireless Internet. Requesting or permitting direct and indirect advertisements, and quantifying the monetary value paid to the user as a counter-payment when the advertisement is displayed accordingly. Hereinafter referred to as "SCC".

Traditionally, the flow of advertising payments for display advertisements using two-way communication networks or broadcasting networks, as shown in Figure 1a, the site administrator or broadcaster sells a particular advertising area or section to the advertiser or sponsor (sponsor) Advertisers are paid for advertising, and the content of the advertiser is inserted in the form of a banner or a video clip in a specific advertisement area or section while providing content to the user. .

On the other hand, in the present invention centered on the user, as shown in FIG. 1B, the user requests the advertisement to be directly or indirectly transmitted to the advertiser or allows the advertisement to be displayed. There is a difference in the flow of payment of advertising expenses by paying the content / service fee to the site operator or broadcasting company using the paid advertisement money.

Hereinafter, the billing system and method applying the SCC according to the present invention through the preferred embodiment in more detail.

2 is a block diagram of the basic configuration of a billing system using SCC according to a first embodiment of the present invention.

The billing system applying the SCC according to the first embodiment of the present invention is the SCC storage unit 100, the user terminal 200, SCC display request means 300, SCC operating means 400, SCC billing processing means ( 500, and a content provider (CP) 600.

The SCC storage unit 100 is configured to store and provide an SCC. When the individual SCC stored in the SCC storage unit 100 is set to an advertisement money and the individual SCC is displayed on the user terminal 200, the SCC is set to the corresponding SCC. Ad money is paid.

In the present invention, SCC is a commercial advertising content composed of various forms, including text, audio, graphics, still images, videos, or a suitable combination thereof, in particular When the advertising money assigned by the corresponding advertiser is set in the individual SCC, and the advertisement of the individual SCC is displayed on the user terminal 200, the advertising content is set so that the advertising money set in the corresponding SCC is paid, and the advertising money of the individual SCC is known to the user. It may be displayed explicitly, or implicitly set so that the user does not know.

Meanwhile, the advertising money set in the individual SCC may have a variable nature or a plurality of values in some cases. For example, the advertising money may be paid differently according to the display time of the advertisement or the number of times the same SCC is displayed to the same user. . For example, in the case of IP-TV, if an advertisement is displayed between 8 o'clock and 10 o'clock in the evening when the family is together, a 150% premium is paid or the same user can be accessed within 24 hours through a personal computer (PC) on the Internet. If the same advertisement is displayed more than three times, 50% discount may be paid.

The SCC is displayed on all or part of the screen of the user terminal 200 while being displayed for each individual content. When the SCC is displayed on a part of the screen, a layer or an iframe is displayed on a predetermined portion of the screen or on an existing screen. It may be displayed transparently or opaquely in an (i-frame) manner.

The SCC storage unit 100 is preferably installed in a separate content storage means, but if necessary, installed in the user terminal 200, installed in the SCC operating means 400, or distributed in a suitable combination thereof, a plurality of It may be installed as.

The user terminal 200 is a singular or plural bidirectional communication or broadcast receiving terminal that requests paid content and displays the SCC. The user terminal 200 receives a signal for requesting transmission of specific paid content searched or selected by the user in all possible ways. Sending or sending a signal requesting the SCC for the use of the pay content, and displays the SCC has been transmitted accordingly.

SCC display in the user terminal 200, such as broadcast advertising, may be made in one direction from the start or end of the advertisement or advertisement of the company or goods / services, or interact with the user using the Internet or two-way communication network (interactive action) can be done step by step in the form of question and answer such as survey or information gathering, or can be combined in one or more of these forms, in addition to a link to a specific website / web page link may be included.

In the present invention, the user terminal 200 to display a special type of SCC that is difficult to display in a general manner on the user terminal 200, to display the general type of SCC on the user terminal 200 in a special form, or other In order to display various types of SCCs, a separate SCC player or an SCC display execution unit may be installed or provided in the user terminal 200.

The user terminal 200 is a personal computer (PC) capable of connecting to the Internet by wire, wireless, or satellite, as well as a digital TV or an IP-TV terminal capable of transmitting and receiving a signal via wired or wireless or satellite, and displaying the received signal. , Wired, wireless, or satellite in combination with a Personal Digital Assistant (PDA), Digital Multimedia Broadcasting (DMB) or Digital Video Broadcasting (DVB) terminal, mobile terminal, portable terminal, navigation terminal, conventional TV Send and receive signals via wired, wireless, or satellite, including set-top boxes, personal video recorders (PVRs), DVDs, or Blu-ray players that send and receive signals and display the results on a TV. Any type of terminal that can be displayed may be used, and the user terminal 200 may be configured by a combination of one or more of the various types of terminals.

In the present invention, the paid content includes all videos including movies, dramas, documentaries, User Created Contents (UCC), animations, etc., as well as text, audio, voice, music, and music. Or a concept that includes all types of content or multimedia content, either alone or in any appropriate combination, that stores information in multiple formats, including pictures, drawings, graphics, or still images. In particular, content that must be paid explicitly or implicitly in the use of such content—individual content or granular single-use units of individual content—and means any network or broadcast network of wired or wireless or satellite, including the Internet. An example of the use right-period of the service or service that can use the above contents for a certain period of time or under certain conditions. Is a comprehensive concept that includes daily, weekly, and monthly use rights, and examples of conditional use rights include download and streaming service use rights.

On the other hand, in order to use paid content, a certain fee must be paid. Such a fee may be displayed explicitly, and implies an implication that a value of a certain value must be paid for use of the content without an implied or implicit indication of the amount. As such, in the present invention, paid content is used in a comprehensive sense as a content or service requiring a certain price for its use.

The SCC display requesting means 300 is installed in the user terminal 200 or provided from the outside so that the user can request or allow the SCC display directly or indirectly. When searching, selecting, or requesting through 200, the user terminal 200 is provided with the SCC display requesting means 300 (for example, in the form of a button such as free use of SCC / advertisement paid content). Through this, the user transmits a signal requesting SCC transmission or allowing SCC display.

The SCC display requesting means 300 displays text or an image of one or more advertisements or advertisers or advertisement categories and is provided to the user terminal 200, and the user has the text or image (if one) or the text. Or by selecting one of the images (when there are two or more), the SCC of the advertisement, the advertiser, or the advertisement category selected by the user may be configured to be transmitted. In this case, the present invention provides the SCC display requesting means 300 to the user. Prior to being provided to the terminal 200, the SCC display requesting means 300 prior to the search for a single or a plurality of suitable advertisements or advertisers or advertisement categories, and the selected advertisements, advertisers or advertisement categories according to the searched or post-search priority. Can be configured to be provided to the user terminal 200 In this case, the search may prepare a suitable list of advertisements or advertisers or advertisement categories in advance and search and select a suitable object on the list. As shown in FIG. Search and select the appropriate target.

The SCC display requesting means 300 may be installed at the user terminal 200 or provided at a necessary time so that the user can directly select or operate the function, but the user may request another button or When the user selects or activates the button or operation means, the operation means-for example, the paid content selection button or request button, etc.-are included together to override the original function of the button or operation means or continuously. Or it may be configured to transmit the SCC request signal with the original function of the corresponding button or operating means.

The SCC display requesting means 300 requests the SCC from the user terminal 200 to the final SCC operating means 400 directly or through an intermediate path or a repeater through a bidirectional communication network or a broadcasting network including the Internet according to a user's selection or operation. Will transmit a signal.

The SCC operating means 400 is configured to transmit an SCC from the SCC storage unit 100 to the user terminal 200, and the SCC operating means 400 detects an SCC request signal from the user terminal 200. The SCC storage unit 100 searches for and selects at least one SCC to be transmitted to the user terminal 200 through a direct or intermediate path.

According to the SCC transmission request, the SCC operation means 400 searches and selects an SCC to be transmitted to the user terminal 200. The SCC search includes a request for a specific advertisement, an advertiser, or an advertisement category in the SCC transmission request. In this case, the SCC storage unit 100 searches and selects the SCC of the corresponding advertisement, the advertiser, or the advertisement category, but when there is no request for a specific advertisement, the advertiser, or the advertisement category, it is transmitted from the SCC stored in the SCC storage unit 100. The SCC may be randomly searched and selected, the SCC having an appropriate money value may be searched and selected according to the value of the requested paid content, the SCC may be searched and selected according to the characteristics of the paid content, The SCC may be searched and selected according to the advertisement / display conditions, and the SCC suitable for the user information of the user terminal 200 may be searched and selected. In addition, various search choices in various ways are possible, including appropriate combinations or applications thereof.

On the other hand, if the number of the SCC searched exceeds the number of SCCs to be transmitted, the SCC operation means 400 selects the SCC to be transmitted from among the SCCs searched, but the selection of the SCC may be random, but the advertisement It is preferable to select through the weekly competition, and the method of competition between advertisers is described as a specific example in FIG.

SCC billing processing means 500 is configured to process the billing of the use of paid content by the sum of the advertising money or the advertising money set in the SCC when the single or plural SCC display is made in the user terminal 200.

After one SCC display is normally performed, the SCC billing processing means 500 processes the billing using the advertising money set in the SCC. If the advertising money set in the SCC is higher than the paid content using fee, the billing is immediately made. If the payment is completed (if there is a remaining advertising difference, the credit can be credited to the user), but the payment for the paid content usage fee cannot be completed at the same time with the advertising money set in the SCC, the difference is handled in various ways. For example, you can display additional SCCs and process billing for the difference with the added advertising (you can of course pay bills at the same time by adding all of the displayed SCC's ads from the beginning). Pay the difference by using a separate payment method-credit card, bank transfer, etc. The fee for using the paid content may be settled in such a way that the user can use the cyber money owned by the user to subtract the difference or add the advertising money to the cyber money and process the payment at one time. All payments can be made in full.

The SCC bill payment processing means 500 transmits the payment information for using the paid content to the content provider 600 directly or through an intermediate path when the payment for all the paid content usage charges is completed.

The content provider 600 is configured to transmit the paid content to the user terminal 200 when receiving the payment information for using the paid content transmitted from the SCC billing processing means 500, the content provider ( 600) directly or indirectly retains one or more paid content, and provides the paid content list or list to the user, and when the payment information for the fee is received for the paid content selected and requested by the user, the paid content Send as determined.

The paid content may be transmitted in various ways according to conditions or situations so that the user can easily use the paid content requested by the user in a predetermined manner. For example, the user downloads the paid content and downloads the paid content. If it is decided to use with time difference, it can be transmitted by download method, and if it is determined to use in real time, it can be displayed by being transmitted by streaming method.

In the present invention, the content provider 600 is a concept of a comprehensive role of having a function or providing a function for providing paid content to a user such as a service provider, a website or platform operator, a wired / wireless broadcasting station, etc. In addition, the content provider 600 does not need to directly produce or generate paid content provided by the content provider 600, and may be a simple relay between a user and a paid content producer in requesting or transmitting paid content. However, some or all of the roles may be directly managed or operated.

3 is an enlarged configuration diagram of an SCC operating means according to a second embodiment of the present invention.

The billing system applying the SCC according to the second embodiment of the present invention is the above-described SCC storage unit 100, the user terminal 200, SCC display requesting means 300, SCC operating means 400, SCC billing processing In addition to the configuration of the first embodiment including a means and a content provider (CP), the SCC condition register 410, the site link connection means 420, the advertiser terminal 700, the user information management means 800, and cyber Money management means 810 is further included.

The SCC condition registration unit 410 is configured to register, change or update the display conditions of individual SCCs stored in the SCC storage unit 100. The SCC condition registration unit 410 registers and manages the conditions for exposing or displaying the SCC. The SCC operating means 400 functions to enable SCC search that matches or matches a condition when searching for an SCC.

The SCC condition registration unit 410 has individual restrictions such as regional restrictions on the SCC display or the total advertising limit of the individual SCC or advertisement display period or time zone according to the location information of the user or the location information according to the location tracking of the user terminal 200. Contents and conditions restricting the display of the SCC may be registered, and conditions relating to the user may be registered, including user characteristics, dispositions, gender, age, etc., and paid content requested by the user or content according to the characteristics thereof may be registered. Various SCC display conditions can be registered as needed.

The SCC condition registration unit 410 is preferably installed in the SCC operating means 400 or the SCC storage unit 100 in nature, but may be installed separately or a plurality of combinations thereof.

The site link connection means 420 performs a function of automatically or manually linking the SCC display with specific address information related to the SCC (website, web page, location information, etc.), To this end, the specific address information is registered and managed together with other information or separately in association with each individual SCC.

The link to the specific address by the site link connecting means 420 is made automatically before or after the SCC display, or in the middle, or manually by the user such as by clicking or activating a button. In this case, the button may be configured to simultaneously perform a link operation and other tasks such as downloading paid content or paying a fee or closing the SCC display window.

The site link connection means 420 is installed in the user terminal 200 or includes the SCC operating means 400 or the content provider 600, the user from another component or third party of the present invention. It may be provided to the terminal 200, the specific address information connected to the SCC with the display of the SCC is provided to the site link connection means 420 when necessary, and serves as link connection information.

Advertiser terminal 700 is a terminal that allows advertisers to directly upload (upload) or manage their SCC, SCC storage unit 100 through a wired or wireless communication means or network capable of bidirectional communication including the Internet Or connected to an SCC condition register 410, such that an advertiser can store his or her SCC in the SCC storage unit 100 or register, change, or update a desired advertisement condition in the SCC condition register 410. Here, the advertiser is a concept encompassing not only an advertising sponsor, but also an advertiser who has an advertisement as a business, including an advertising agency and an advertising agency.

In the billing system applying the SCC according to the second embodiment of the present invention, an advertiser directly accesses the SCC storage unit 100 by the advertiser terminal 700 and uploads his or her own SCC or displays an SCC display condition. It is designed to register, change, or renew, making it easier to collect a variety of SCCs, and to provide small and local advertisers with useful advertising means to advertise their display as needed within the limits of their advertising and advertising costs. Will be provided.

The user information management means 800 is configured to store and manage information about the user terminal 200 or the user of the user terminal 200. When the SCC request signal is detected from the user terminal 200, the user terminal ( The user information of 200 is extracted and the user information is provided to the SCC operation means 400 so that an SCC search suitable for the user can be performed.

The user information management means 800 may include personal information such as location information according to the location tracking of the user terminal 200 or registration information registered when the user subscribes, input information input by the user, and gender, occupation or age of the user. Collects available information about the user, including user characteristic information indicating the user information, or user tendency information generated by analyzing the user's historical content usage history, and separately manages each user or by user terminal 200, and In this case, the information is extracted and provided so that the SCC operating means 400 searches for an SCC that matches or matches the extracted user information.

The user information management means 800 may be installed separately from the user terminal 200, the SCC operating means 400, or a combination thereof.

The cyber money management means 810 is a configuration that manages the charging and use of the cyber money possessed by the user terminal 200 or the user of the user terminal 200. Money or money used for payment for the use of paid content or paid services in the world or cyber.

The cyber money can be charged through various various payment means or payment gateway means such as credit card, bank transfer, wired / wireless telephone payment, etc., and the user includes an advertisement money by the SCC display of the present invention. When a user purchases an item in an internet shopping mall or performs a specific action such as subscription or information provision in a cyber, a certain amount may be charged free of charge as an incentive for this.

When the SCC display is performed in the user terminal 200 and the advertising money set in the SCC is insufficient for payment of the paid content desired by the user, the difference may be processed through the cyber money deduction of the cyber money management means 810. In addition, the cyber money management means 810 may first add the advertising money set in the SCC to the cyber money held by the user terminal 200 or the user of the user terminal 200 and then integrated processing. In this case, payment of the fee for the paid content or the paid service is made by deducting the amount or value of the amount corresponding to the fee from the cyber money at a time, and the sum of the cyber money is the paid content or the fee. If you are not satisfied with the service fee payment, you can charge additional cyber money or directly Add to compensate for the difference in fee or for free you can complete the payment rates for the use of all charges (full).

The cyber money management means 810 may be installed separately from the user terminal 200, the SCC operating means 400, or a combination thereof.

Component-SCC condition register 410, site link connection means 420, advertiser terminal 700, user information management means 800, and cyber money management means 810 added in the second embodiment of the present invention. -May be added independently to the construction of the first embodiment of the present invention, or may be added in one or more suitable combinations to constitute the present invention.

4 is an exemplary diagram of an example of competition between advertisers according to the present invention, and is transmitted from the SCC operating means 400 to the user terminal 200 through a bidding competition between advertisers by an advertisement money (ad bid) set in an individual SCC. The process of selecting an SCC is described.

When the SCC request signal is detected from the user terminal 200 directly or through an intermediate path, this may include an SCC request signal through the SCC display requesting means 300 or a signal for requesting paid content from the user terminal 200. It may be detected in various forms-in response to the request, the SCC operating means 400 searches for individual SCCs stored in the SCC storage unit 100 or in response to the SCC display conditions registered in the SCC condition registration unit 410. Search for SCCs that match or other SCCs that match the criteria to determine the advertising display priority in the order of the advertising money (ad bid) size of the searched SCC. In FIG. 4, the searched advertisers ①, advertisers ②, advertisers ③, Advertiser④ bids P + 420, P + 500, P + 450, and P + 480 based on the minimum bid P, respectively. Advertiser ① is assigned the priority of advertisement display as 1, 2, 3, 4, and if only one SCC is needed for advertisement display, only the SCC of advertiser ② is selected and transmitted, and if two SCCs are needed for advertisement display In this case, the SCC of the advertiser ② and the advertiser ④ is selected and transmitted to the user terminal 200 directly or through an intermediate path.

Here, individual advertisers can change or update their own advertisements (ad bids) until the SCC request, and the advertiser's SCC display priority will be set to the advertisements (ad bids) set when the SCC request signal is detected. Although it is desirable to be ranked, various methods suitable for each situation or situation can be prioritized according to competition among advertisers, including how to prioritize the next day according to various circumstances or situations. If it is decided, all can be applied.

On the other hand, the value of the advertising money (ad bids) set by the individual advertisers can be conditionally set to be variably adjusted, for example, depending on the number of times the same SCC is displayed to the same user within a certain period of time. The bid) value may be set differently or the number of times the same SCC is displayed to the same user may be limited.

Figure 4 illustrates an example in which the priority of the SCC display is determined by the competition between advertisers by advertising money (ad bid), but in the present invention, competition between advertisers is not limited only to competition by advertising money (ad bid). In addition, competition among advertisers in various ways is applicable, and as an additional example, priorities may be prioritized in a certain manner according to SCC registration or application order, and various quantified conditions or situations including advertisement money (SCC display time, length , Priority, based on relative comparisons, weighted appropriately for size, number of impressions, frequency, public interest, preference, suitability for paid content, etc.).

5 is a flowchart illustrating an example of a billing method using SCC according to the first embodiment of the present invention.

The billing method using the SCC according to the first embodiment of the present invention basically includes an SCC storing step (S100) as shown in FIG. 5; Paid content search, selection, or request step (S200); SCC display request means providing step (S300); SCC selection and display step (S400); And paid content transmission step (S500).

SCC storage step (S100) is a step of storing at least one or more SCC set the advertising money, it is a step of preparing to transmit the SCC according to the request at any time when the SCC display request.

The SCC storage step (S100) further includes an SCC advertisement money and display condition registration, change, or update step (S150) for setting an advertisement money for each stored SCC or registering and managing an SCC display condition (S150). It is possible to manage the display conditions of individual SCCs such as registering, changing, or updating the set advertisement money or display conditions.

In the SCC storage step (S100), the SCC storage or management is basically performed by a system administrator, but the advertiser directly stores or uploads the SCC, or the advertiser directly registers, changes, or updates his SCC display conditions. In addition, the system administrator and the advertiser may work together to store or manage the SCC, or the SCC may be stored or managed in various ways so that the SCC may be stored or managed smoothly.

Searching, selecting, or requesting paid content (S200) is a step in which a user transmits a signal required in a process of searching, selecting, or requesting paid content that he / she wants in various ways. The system monitors signals transmitted directly from the user or through an intermediate path or relay, such signals may be sent in the process of searching for, selecting, or requesting paid content by the user, and when the signal is detected, the next step (S300). To proceed.

SCC display request means providing step (S300) is provided with the SCC display request means to the user when a signal is detected from the user in the step (S200), the user can transmit the SCC request signal through the provided SCC display request means That's the step.

In the SCC selection and display step (S400), when the SCC display request signal is detected by monitoring whether the SCC display request signal transmitted from the user directly or through an intermediate path or a repeater is received through the SCC display request means (S350). Searching and selecting the appropriate SCC among the stored SCC, and directly transmitted to the user or via an intermediate path or relay, the search selection of the SCC may be made randomly among the stored SCC, but the step (S150) It is desirable to search for SCCs that meet the user's registered SCC display conditions or user information, and to select an appropriate SCC from the searched SCCs.

If there is only one SCC to be displayed to the user, but there is more than one SCC searched in the process, or if the number of SCCs searched is larger than the number of SCCs to be displayed, the SCC to be transmitted may be randomly selected from the searched SCCs. It is more preferable to select the SCC as the weekly competition, and since a specific example of the competition between advertisers has already been described with reference to FIG. 4, further description thereof will be omitted.

After the SCC selected in step S400 is transmitted and at least one SCC display is made to the user, the user pays the fee for using the paid content using the fee as the sum of the advertisement money or the advertisement money set in the SCC. First, it is determined whether or not the payment for the entire usage fee is completed or whether it can be completed (S450). As a result of the determination, when the payment for the entire usage fee (full amount) is not completed or cannot be completed, the SCC After returning to the display request means providing step (S300), the subsequent process is repeated again until the payment for the entire usage fee is completed.

The paid content transmitting step (S500) is a step of transmitting the payment information to a content provider (CP) when the payment for all (full amount) of the paid content use fee is completed, and transmitting the paid content to a user. The delivery of content may be sent directly from the content provider (CP) to the user or via an intermediate path or relay, such as a service provider (SP), website or platform operator, wired or wireless station, or the like. It may be.

FIG. 6 is a flowchart illustrating another example of a payment method using SCC according to the second embodiment of the present invention. In FIG. 6, an SCC storage step S100, a paid content search / selection / request step S200, and an SCC display are shown. The request means providing step (S300), and the SCC selection and display step (S400) is the same as in FIG. 5, but at least one SCC in the SCC display step (S400) in place of the process of determining whether payment is completed (S450) of FIG. If the display is made, including the use of the advertising money set in the SCC, including the process of processing all the payment for all (in full) of the paid content usage fee at one time (S450) and when the payment is completed, the paid content transmission The method proceeds to step S500 and the modified method of transmitting the pay content.

In FIG. 6, if the advertisement money set in the corresponding SCC is an amount or a quantity sufficient for the payment of all of the paid content using fees in the process of processing the payment at a time (S450), the second embodiment will be described in the flow of order flow. If there is no difference from the first embodiment but the advertising money is insufficient for the payment of the entire (full amount), the billing for the difference in various ways unlike the return to the step (S300) in Figure 5 For example, the user may use the cyber money owned by the user to process the payment for the difference, or use any payment means that can make the difference, such as a credit card or bank account transfer, for the difference. Various methods are available, including how to handle billing.

As another method of processing billing at a time, the first embodiment of FIG. 5 is modified to search for, select, and send enough SCCs for payment of all (full amount) of the paid content usage fee when the SCC display request is made. And, if the display of the transmitted SCC is made continuously, it is also possible to process the payment for all (all) of the paid content usage fee at the same time by adding up all the advertising money set in each corresponding SCC, the content provider (CP) In accordance with the prior agreement with), payment processing can be completed at a time with a certain amount of SCC display regardless of the fee for using individual paid content.

7 is a flowchart illustrating another example of a modified billing method applying the advertiser sponsored advertisement content (SCC) according to the third embodiment of the present invention.

In the modified bill payment method using the SCC according to the third embodiment of the present invention, as shown in FIG. 7, the SCC storage step (S100) and the process of registering / modifying / update / displaying advertisement money and display conditions of the stored SCC (S150) The content / SCC request step (S200), the competition between advertisers, the SCC selection step (S400), SCC display (S410) and the charge payment completion step (S450) through the process of the paid content transmission step (S500) is made.

SCC storage step (S100) and SCC advertising and exposure conditions registration / change / update process (S150) of FIG. 7 is the same as the above-described embodiments, but the paid content / SCC request step (S200) is a paid content / SCC request 5 and 6, the process differs from the above-described embodiments in that the process proceeds directly to the SCC selection step S400 without providing the SCC display request means S300 in FIG. 5 or 6.

In the paid content / SCC request step (S200) of FIG. 7, when the user searches for or selects paid content and transmits a signal (request signal) for use of the paid content, the signal (request signal) is modified in the third embodiment. The SCC request signal is interpreted as an SCC request signal or automatically transmits an SCC request signal at the same time as the signal (request signal) for using the paid content, and the signal for using the paid content may be changed to a holding state. -For example, when a user requests the use of paid content, the user is given an option for the SCC display separately, such as when the user already knows that the paid content is available using the SCC display and the advertising money set for the SCC. If it is unnecessary, the SCC request notification is sent immediately after the paid content request signal sent by the user. Recognizing a call or the SCC request signal is automatically transmitted at the same time as the pay content request signal, it is preferable to proceed to the next step (S400).

In the SCC selection step (S400), the SCC may be randomly selected, but the stored individual SCCs, or SCCs meeting the SCC display conditions or matching the user, are searched first and competition among advertisers among the searched SCCs- As described above, it is preferable that an example of competition is to select the SCC in the order of the size of the advertisement money set in the individual SCC as shown in FIG. 4.

After the SCC display (S410) is made in FIG. 7, as in the first embodiment, it is determined whether the payment for the entire (full amount) of the paid content usage fee requested by the user is completed (S450), and thus all of the fee ( If the payment for the full amount is not completed, return to the SCC selection step (S400) and repeat the additional SCC display, or use the various other difference payment means as in the second embodiment to pay for the difference. It handles all the payments for all of the charges (in full), such as the processing of the payment through the SCC display or sufficient time at the time, and when the payment is completed, transmits the payment completion information and transmits the paid content. Proceeding to step S500, the paid content can be transmitted.

FIG. 8 is a variation on FIG. 7 but with the addition of a site link connection that is equally applicable in all implementations of the invention, including FIGS. 5 and 6, up to the SCC selection step S400 until FIG. The same, but after the SCC display is provided further comprises the step (S410) of providing a link connecting means for linking to a specific site designated by the advertiser of the SCC (linking) is automatically or manually as described above It is determined that the link connection is made (S420) and only if the link connection is successful, pays the advertising money set in the SCC, and then processes the payment using the advertising money set in the SCC and the usage fee If the payment is not completed by determining whether the payment has been completed for all (full amount) (S450), the process returns to the step (S400), When the payment is completed, the process proceeds to the step of transmitting the pay content (S500) as in the other embodiments.

FIG. 9 is a new perspective from the SCC operator's perspective on the various modifications that may be made to the various combinations of the various embodiments of the present invention from FIG. 5 to FIG. 8 described above and the different portions (steps or processes) of such embodiments. A flowchart of an embodiment of a billing method using an SCC, wherein the SCC operator is a SCC system or SCC system that performs a function or role of SCC management and operation, and selects and transmits an appropriate SCC in response to an SCC transmission request. Means operator.

According to an embodiment of the present invention according to FIG. 9, the SCC storage step S100, the SCC request signal detection step S200, the SCC selection step S400, the SCC transmission and reply providing step S410, and the reply signal receiving step S420 are provided. ), And the advertising money payment step (S430).

As described above, the SCC storage step S100 of FIG. 9 is a step of storing one or more SCCs to be transmitted when there is an SCC transmission request as described above. A process of registering, changing, or updating advertisement money and display conditions for individual stored SCCs is performed. It may be the same as the above description that the (S150) may be further included.

In the SCC request signal detection step (S200), the SCC operator monitors the SCC request signal and detects the SCC request signal transmitted from the user directly or through an intermediate path or a relay (service provider (SP), content provider (CP), etc.). As described in various embodiments of FIGS. 5 to 8, the SCC operator detects the SCC request signal transmitted through the SCC request means or as a signal (request signal) for use of the paid content. It's a step.

When the SCC operator detects the SCC request signal, the SCC operator proceeds to the SCC selection step (S400) of selecting an SCC to be transmitted according to the SCC request. SCC selection may be performed randomly, but due to competition between advertisers for the stored individual SCCs, Alternatively, an SCC that meets an advertisement display condition or a user is first searched for, and an appropriate SCC is selected according to the SCC request in the searched SCCs, for example, in the order of an advertisement money, as shown in FIG. It is desirable to.

SCC transmission and return means providing step (S410) is to send or display the SCC selected in the step (S400), and to the reply means for confirming whether or not the SCC transmission or display has been made or the transmission or displayed SCC It is a step of providing a reply means for confirming whether or not the normal reception is completed directly from the user.

The reply means may be configured to be transmitted to the SCC or continuously transmitted to the SCC to automatically send a signal when the reception or display of the SCC is normally completed, and the user manually confirms when the SCC display is completed. In this case, the SCC display may be normally completed by sending a reply signal. As an example of the manual method, when the SCC display is completed, the SCC display window close button, incentive providing button, advertisement money request button, and paid content use button The means for replying are provided in a variety of forms or ways, including specific website / webpage link buttons, etc., and when the button is actuated or clicked, it sends out a reply signal in addition to its original function. Specific web sites specified by the advertiser The reply means may be configured and provided in all possible ways, including a link to a site / web page, and utilized in various ways.

The reply signal receiving step S420 is a step in which the SCC operator receives a reply signal transmitted through the reply means provided in the step S410. When the reply signal is received, the SCC operator indicates that the SCC is normally displayed to the user. Although the advertisement money is set in the SCC is paid (S430), if the reply signal is not received, the SCC operator is not paid because the SCC operator cannot confirm whether or not the normal SCC display is performed.

In order to help the understanding of the present invention, the order of the steps of the embodiment of the embodiment implemented from Fig. 10a to Fig. 10e by applying the technology of the present invention on the Internet, the user visits a specific site of the Internet to search for paid content Or if you select the screen with the purchase button (S200) appears as shown in Figure 10a, and if you click the buy button (S200), the payment selection window (S300) of Figure 10b is floated and the advertisement report free download button (S350) appears. When the user clicks the button S350, the SCC display window S400 opens as shown in FIG. 10C, and at least one SCC is displayed through the SCC display window S400. When the display of the SCC is completed, FIG. As shown in the SCC advertiser is provided with a specific site link and free download button (S410), when the user clicks on the button (S410) As shown in 10e, the advertisement money set in the SCC is paid together with the link connection to the specific site (S420). Therefore, when the payment for the entire (full amount) of the paid content usage fee is completed, the user downloads the desired paid content. It becomes possible.

While various embodiments of the present invention have been described above with reference to the accompanying drawings, the various embodiments described so far are merely illustrative in all respects and are by no means limiting, and have ordinary skill in the art to which the present invention pertains. It will be understood by those skilled in the art that the present invention can be embodied in any number of different forms without changing the technical spirit or essential features.

Figure 1a is a general advertising payment flow chart for Internet display advertising.

Figure 1b is a flowchart of payment of advertising costs according to the present invention.

2 is a block diagram of the basic configuration of a billing system to which advertiser sponsored advertising content (SCC) according to the present invention is applied.

Figure 3 is an expanded configuration of the SCC operating means according to an embodiment of the present invention.

4 is a view illustrating an example of competition between advertisers according to the present invention as an example of the SCC selection process according to the advertising money bid amount set in the individual SCC.

5 is a flowchart illustrating an example of a payment method applying the advertiser sponsored advertisement content (SCC) according to the first embodiment of the present invention.

6 is a flowchart illustrating an example of a payment method applying advertiser sponsored advertisement content (SCC) according to a second embodiment of the present invention.

7 is a flowchart illustrating an example of a payment method applying the advertiser sponsored advertisement content (SCC) according to a third embodiment of the present invention.

8 is a flowchart illustrating an example of a payment method applying the advertiser sponsored advertisement content (SCC) according to a fourth embodiment of the present invention.

9 is a flowchart illustrating an example of a payment method using advertiser sponsored advertisement contents (SCC) according to a fifth embodiment of the present invention.

10A to 10E are flowcharts of specific steps of an embodiment to which the technology of the present invention is applied to help understanding of the present invention.

Claims (37)

An SCC storage unit for storing sponsored commercial contents (hereinafter, referred to as "SCC") in which an advertisement money is set; A user terminal for searching for, selecting, or requesting pay content, and for performing SCC display; SCC display requesting means for requesting SCC display at the user terminal; SCC operation means for managing the selection and transmission of the SCC to be displayed on the user terminal; SCC billing processing means for processing the billing of the use of pay content by the sum of the advertising money or the advertising money set in the SCC when the user terminal displays a single or a plurality of SCC display; And A content provider (CP) for transmitting the paid content requested by the user terminal; The user terminal is provided with the SCC display requesting means when the user terminal searches for, selects, or requests paid content desired by the user terminal, and when the user requests SCC display through the SCC display requesting means, the SCC operation means Upon request, at least one SCC is selected from among the SCCs stored in the SCC storage unit and transmitted to the user terminal so that the display is performed. The SCC billing processing means includes an advertisement money set in the corresponding SCC according to the SCC display. When the payment for the paid content usage fee is completed, the SCC payment processing means sends the content provider CP to the content provider CP directly or through an intermediate path. Transmission of payment information using the paid content Fee payment system with the advertiser-sponsored content ads (SCC), characterized in that. The method according to claim 1, SCC condition registration unit for registering the advertising money value or advertisement display conditions of the individual SCC stored in the SCC storage unit, Advertisement Sponsored Advertisement Content (SCC) system, wherein the SCC condition register unit can register, change, or update an advertisement money value or an advertisement display condition of the individual SCC. The method according to claim 1 or 2, Further comprising an advertiser (including advertiser) terminal connected to the SCC storage unit or the SCC condition registration unit by a communication means, The advertiser terminal may store the individual SCC in the SCC storage unit or register, change or update the advertisement money value or the advertisement display condition of the individual SCC in the SCC condition registration unit. Billing system applied. The method according to claim 1, Further comprising a site link connecting means for connecting to the specific specific website / web page for the SCC stored in the SCC storage unit, When one SCC is displayed on the user terminal, the site link connection means is provided to the user terminal, and the advertisement sponsored advertisement contents are automatically or manually connected to a specific website / web page linked to the SCC. Billing system with SCC). The method according to claim 1, Further comprising user information management means for managing user information of the user terminal, The user information management means extracts the user information of the user terminal when the SCC display request from the user terminal provided by the SCC operation means to be used to select the SCC displayed on the user terminal advertising sponsors, characterized in that Billing system with content (SCC). The method according to claim 1, The SCC selection system displayed on the user terminal in the SCC operating means is a billing system applied to the advertiser sponsored advertising content (SCC), characterized in that the competition between advertisers. The method according to claim 6, The competition between advertisers includes an advertisement money value or an advertisement value of an individual SCC stored in the SCC storage unit, or an individual SCC matching an advertisement display condition among the SCCs stored in the SCC storage unit or an individual SCC corresponding to the user. Billing system applying the advertiser sponsored advertising content (SCC), characterized in that the order of the calculated relative weight size. The method according to claim 1, The SCC display request means is a pay content requesting means or button (means or buttons for using paid content), the user-sponsored advertising content (SCC) to apply the billing system. The method according to claim 1, Advertisement sponsored advertising content (SCC) is applied to the SCC display request means characterized in that the text or image of one or more advertisements, advertisers, or advertisement category (category) is selectable by the user. The method according to claim 1, The user terminal is a payment system for applying the advertiser sponsored advertising content (SCC), characterized in that the SCC player (player) or SCC display execution means for displaying the transmitted SCC is installed or provided. The method according to claim 1, Advertisement money set in the SCC is an advertiser sponsor, characterized in that the value can be changed or set to a plurality depending on the time when the individual SCC is displayed or the characteristics of the user, or the number of times the same SCC is displayed on the same user terminal Billing system with advertising content (SCC). The method according to claim 1, The user terminal is a billing system applied to the advertiser-sponsored advertising content (SCC), characterized in that the communication or broadcasting terminal consisting of a singular or plural to transmit and receive a signal via wired, wireless, or satellite and display the signal transmitted and received. The method according to claim 1, It further comprises a cyber money management means for managing the quantity or value of money or money (hereinafter referred to as 'cyber money') used to pay the fee for using the paid content, When the SCC display is performed in the user terminal, the cyber money management means adds the advertisement money set in the SCC to the cyber money held by the user or the user terminal, and the SCC fee payment processing means in the summed up cyber money. Billing system applying the advertiser-sponsored advertising content (SCC), characterized in that for processing the billing of the paid content usage fee. The method according to claim 1 or 13, When the SCC display is performed in the user terminal and the advertising money set in the SCC or the cyber money summed up with the advertisement money is insufficient for the payment for the use of the paid content, the user terminal is provided with the SCC display requesting means again. Billing system applying the advertiser-sponsored advertising content (SCC), characterized in that. In payment for the use of paid content through the display of advertiser-sponsored advertising content (SCC), (a) storing the individual SCC for which the advertisement money is set; (b) searching for, selecting, or requesting paid content desired by the user; (c) a user is provided with SCC display requesting means, the user requesting SCC display via the SCC display requesting means; (d) selecting at least one SCC from among the SCCs stored in the step (a) according to the request of the step (c); (e) If the SCC selected in step (d) is transmitted to the user and the display is performed, the fee set for the paid content is processed by the advertisement money set in the corresponding SCC, and the fee settled for all the paid content using fees Determining whether it is completed; (f) moving to step (c) if the result of the determination of step (e) is not completed, the billing for all of the charges is not completed; And and (g) transmitting payment information for the use of the paid content when the payment for all of the paid content using fee is completed. In payment for the use of paid content through the display of advertiser-sponsored advertising content (SCC), (a) storing the individual SCC for which the advertisement money is set; (b) searching for, selecting, or requesting paid content desired by the user; (c) a user is provided with SCC display requesting means, the user requesting SCC display via the SCC display requesting means; (d) selecting at least one SCC from among the SCCs stored in the step (a) according to the request of the step (c); (e) transmitting the SCC selected in step (d) to the user and completing a payment for all of the paid content usage fee, including the use of advertisement money set in the SCC when the display is performed; And and (f) transmitting payment information for the use of the paid content when the payment for the paid content usage fee is completed. In payment for the use of paid content through the display of advertiser-sponsored advertising content (SCC), (a) storing the individual SCC for which the advertisement money is set; (b) searching for, selecting, or requesting paid content desired by the user; (c) a user is provided with SCC display requesting means, the user requesting SCC display via the SCC display requesting means; (d) selecting at least one SCC sufficient to use the paid content among the SCCs stored in the step (a) according to the request of the step (c); (e) if the display is made by transmitting the SCC selected in step (d) to the user, processing the payment for using the paid content with the advertisement money set in the corresponding SCC; And (f) a payment method for applying advertiser-sponsored advertising content (SCC), the method comprising transmitting payment information for using the paid content when the payment for the paid content is completed. The method according to any one of claims 15 to 17, In the step (a), the advertiser-sponsored advertising content (SCC) that includes the registration, change, or update of the advertising value or display conditions of the individual SCC. The method according to any one of claims 15 to 17, Advertiser-sponsored advertising content (SCC) is applied by the advertiser (including the advertiser) to register, change, or update the individual SCC storage of the step (a) or the advertisement value or display condition of the individual SCC. How to pay. The method according to any one of claims 15 to 17, In the step (d), the selection of the SCC is a payment method applied to the advertiser sponsored advertising content (SCC), characterized in that selected by the competition between advertisers. The method of claim 20, The competition between advertisers may be based on a relative weight of the SCCs stored in the step (a), including the advertising money value or the advertising money value of the individual SCCs, the individual SCCs satisfying the advertisement display conditions, or the individual SCCs corresponding to the user. Advertiser sponsored advertising content (SCC) billing method characterized in that the order of size. In the use of paid content through the display of advertiser sponsored advertising content (SCC), Step 1 of storing at least one SCC set the advertising money; Requesting use of paid content desired by the user or requesting an SCC display to use paid content desired by the user; Selecting at least one SCC to be displayed to the user among the stored SCCs according to the request of the second step; Transmitting the selected SCC and displaying the same to the user; Step 5 of processing the payment of the use of the pay content with the advertisement money set in the corresponding SCC when the SCC display is performed; And Billing method of applying the advertiser sponsored advertising content (SCC) comprising the step of transmitting the paid content to the user when the payment for all of the paid content usage fee is completed. In the use of paid content through the display of advertiser sponsored advertising content (SCC), Step 1 of storing at least one SCC set the advertising money; Requesting use of paid content desired by the user or requesting an SCC display to use paid content desired by the user; Selecting at least one SCC to be displayed to the user among the stored SCCs according to the request of the second step; Transmitting the selected SCC to display to the user and providing a link connection means to a specific website / web page linked to the SCC; A step 5 of processing payment for the use of the paid content by an advertisement money set in a corresponding SCC when a link connection to the specific website / web page is made through the link connecting means; And Billing method of applying the advertiser sponsored advertising content (SCC) comprising the step of transmitting the paid content to the user when the payment for all of the paid content usage fee is completed. In the use of paid content through the display of advertiser sponsored advertising content (SCC), Step 1 of storing at least one SCC set the advertising money; Detecting the SCC transmission request signal by the SCC operating means; Selecting at least one SCC from the stored SCCs according to the SCC transmission request; Transmitting the SCC selected in step 3, and providing the user with a reply means for confirming completion of reception of the SCC when the SCC transmission is completed; A fifth step of paying the advertisement money set in the SCC when a reply signal confirming completion of reception of the SCC is received through the reply means of the fourth step; And Billing method applying the advertiser-sponsored advertising content (SCC) comprising the six steps of processing the payment for the use of paid content, including the use of the advertising money paid in step 5. The method according to any one of claims 22 to 24, The first step is a billing method applied to the advertiser sponsored advertising content (SCC), characterized in that the registration, change or update of the advertising value or display conditions of the individual SCC. The method according to any one of claims 22 to 24, The first stage individual SCC storage or registration, change or update of the advertising money value or display conditions of the individual SCC is performed by the advertiser (including advertisers), the billing applied to the advertiser sponsored advertising content (SCC) Way. The method according to any one of claims 22 to 24, In the step 3, the SCC selection is random among individual SCCs stored in the first step or individual SCCs corresponding to the advertisement display condition among the SCCs stored in the first step or random SCCs corresponding to the user. How to pay using Advertiser-sponsored advertising content (SCC). The method according to any one of claims 22 to 24, In the third step, SCC selection is a payment method applied to the advertiser sponsored advertising content (SCC), characterized in that the competition between advertisers. The method of claim 28, The competition between advertisers is calculated by including an advertisement money value or an advertisement money value of an individual SCC stored in the first step, or an individual SCC matching an advertisement display condition among the SCCs stored in the first step or an individual SCC corresponding to the user. A billing method using advertiser-sponsored advertising content (SCC) in order of relative weight. The method of claim 23, wherein Link payment to a specific website / web page through the link connection means is a payment method applied to the advertiser sponsored advertising content (SCC), characterized in that made automatically or manually. The method of claim 24, The reply means of step 4 may include the transmitted SCC display end confirmation means, a link connection means to a specific website / web page linked to the SCC, an advertisement money request means set in the SCC, a paid content use request means, or Advertisement sponsored advertising content (SCC) applied to the payment method, characterized in that made of a combination of one or more of the means for closing the SCC display window normally after the display. The method according to any one of claims 15, 16, 17, 22, or 23, The SCC display is an advertiser-sponsored advertising content (SCC) characterized in that the combination of at least one or more of the promotion or advertising of the company or goods / services, surveys, information collection, or a link to a specific site or web page Payment method applied. The method according to any one of claims 15, 16, 17, 22, or 23,  The SCC display is a billing method applied to the advertiser sponsored advertising content (SCC), characterized in that it comprises an interaction (interactive action) with the user. The method according to any one of claims 15, 16, 17, 22, 23, or 24, The SCC or the paid content is advertiser-sponsored advertising content (SCC) characterized in that the combination of at least one or more of text (text), audio (graphic), still image (image), or video (video) ) Payment method. The method according to any one of claims 15, 16, 17, 22, 23, or 24, The paid content is a billing method applied to the advertiser-sponsored advertising content (SCC), characterized in that the individual content or the single-use unit of the individual content. The method according to any one of claims 15, 16, 17, 22, 23, or 24, The paid content is a payment method applied to the advertiser sponsored advertising content (SCC), characterized in that the use of the content is set explicitly or implicitly. The method according to any one of claims 15, 16, 17, 22, 23, or 24, The paid content is a billing method applied to the advertiser sponsored advertising content (SCC), characterized in that the use of the right to receive a specific service or service, such as through a two-way communication or broadcast network.

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