KR20100048805A - System and method of bidding for advertising spot connected video clip on online site - Google Patents

Abstract

PURPOSE: A system and a method of bidding for advertising a spot connected video clip on an online site are provided to supply an advertisement integrated with a video in desirable size, location and format according to a bid method. CONSTITUTION: A bid processing unit(140) selects an advertisement location from medium bid information. When a bidding price is inputted, the bid processing unit processes the auction bid. A video file storage server(150) designates file data by designating a path, and an advertisement appendix unit(160) outputs the advertisement integrated with the video stored at the video file storage server. In addition, the advertisement appendix unit displays the video advertisement in a desirable advertisement format for a certain period.

Description

System and Method of bidding for advertising spot connected video clip on online site}

The present invention relates to a system and method for bidding video combined ads on an online site, and more specifically, to advertisers who want to advertise video combined ads on various websites in various ad positions and formats, The present invention relates to a system and method for bidding a video combined advertisement position on an online site, which allows an advertisement of a combined video in a desired position, size, and format on a designated website.

Typically, when accessing content or documents provided on a website, advertisements are sometimes included in the documents or content provided by the website.

An advertisement included in a document or content is generally displayed in correspondence with a word included in the document.

In the Overture advertisement, a similar advertisement technique, when the searcher's search term matches the advertisement keyword selected by the advertiser, the advertiser's advertisement is matched to the search result corresponding to the search term and provided to the searcher.

Overture advertising sets the keyword selected by the advertiser and pays the advertising cost for the word, and combines the advertisement of the advertiser with the search result and displays it in the search result.

In addition, even in the case of displaying the search results, the advertiser has a desire to make his advertisement stand out more, so that the position of the advertisement included in the search result search list is placed at the top or the size thereof is the largest. The additional service of the company is required, which is actually applied to the advertising price in the online portal.

On the other hand, the advertising method mainly used in the Internet online portal site, etc., by means of the overture advertising, it is made by displaying a hyperlinked domain or keywords so that it can be connected to a simple advertising text or an image or an advertising site.

On the other hand, in the recent advertising form, video advertisements are made through TV, movies, or other video media, and such video clip-type video advertisements have been attempted on the web.

However, a video made in a portal site on the web is hyperlinked to a predetermined position of the portal site, and in most cases, a video is executed or a video advertisement is executed through a pop-up window when an Internet user moves the cursor and approaches or clicks.

In addition, advertisers have a strong desire to combine their video ads with popular text ads or to display them in a unique format on popular portal sites. The situation is going on.

Therefore, the current form of advertising has a problem that the advertiser does not completely solve the various needs to be displayed in a specific space or portal site in a limited period or a unique format.

The present invention has been made to solve the above problems, in order to meet the needs of advertisers in various formats combined with advertisers and video that wants video ads, an online site that wants to take advantage of the advertising space of the online site where the actual ads are displayed It is to provide a video combined advertising position bidding system and method in an online site that mediates to advertise the combined video in the desired location, size, format on the website according to the bidding method.

According to the video combined advertising position bidding system in the online site according to the present invention for achieving the above object, a plurality of online advertising media sites that provide online advertising through a web site, the request to the online advertising media site A plurality of advertiser terminals, a user login unit for a user login to a system administrator terminal that mediates a video combined advertisement bidding between the online advertisement media site and the advertiser terminal, and a plurality of online advertisement media sites to attract the video combined advertisement A media information DB for storing information about an advertisement location provided for the media information; a media information output unit for outputting media information for introducing a media site where a video combined advertisement is to be displayed from the media information DB; Media Bid Output from the Department After checking the information, the user selects a specific advertisement location from the media auction information and inputs a bid, and the user including the bid processing unit and the advertiser who performs the auction bidding uploads the video file to be combined and outputs from the specific advertisement location of the designated media site or path. A video file storage server for storing file data by designating a video data, and an advertisement display unit for outputting an advertisement combining the video stored in the video file storage server and displaying the advertisement at the specified media site for display for a predetermined period of time. do.

In addition, the video combined advertising position bidding system in the online site according to the present invention further includes a video review unit for judging whether or not harmful video of the video file to be combined by outputting to a specific advertising position of the specified media site in the video file storage server It is characterized by.

In addition, in the video combined advertising position bidding system in the online site according to the present invention, the media information output from the media information output unit is combined with the video, the position of the advertisement to play the video, the ad size including the video, the video program to be played It is characterized by including the total number of accounts, guaranteed impressions by each account, the lowest unit price.

In addition, in the video combined advertising position bidding system in the online site according to the present invention, the video file storage server video ad path DB for storing the path data of the video file to be output and combined at a specific advertising position of the specified media site It is characterized in that the interlock.

In addition, in the video combined advertising position bidding system in an online site according to the present invention, the medium information includes the media introduction information including the URL of the site, the number of daily visitors, the number of page views, the main visitor information, the location of the advertisement, the size of the advertisement. , Including the number of accounts, guaranteed impressions by number of accounts, the lowest price per account, the period of advertisements available, the web page image of the site, and location information including location tag value information.

On the other hand, the video combined advertising location bidding method in the online site according to the present invention, (a) the user login and access to the video combined advertising location bidding system, (b) media site information and advertisements to display the video combined advertising Screening the placement information to the user, (c) selecting an ad location on the media site where the user will place the video-joined ad, and (d) detailing the ad location relative to the ad location on the media site that the user has selected. Outputting product information, (e) determining whether to win after the user enters a bid and participates in the bidding, and (f) uploading a video to the bidding system when the successful bid is confirmed in step (e). And (g) placing the video in the format according to the bidding condition for the video-combined advertisement to the specific media site that has been won And the step of posting the high.

In addition, the video combined advertising position bidding method in the online site according to the present invention, further comprising a video screening step for judging whether or not the harmful image of the video file to be combined to output to a specific advertising position of the specified media site It is characterized by.

In addition, in the video combined advertising position bidding method in the online site according to the present invention, in the step (a), when the user logs in to the video combined advertising position bidding system, the user DB is searched for an advertiser, a media site administrator or a bidding system. And determining whether the user is an administrator, and if the user is a media owner, (a-1) inputting information introducing a media site to host a video combined advertisement, and (a-2) a video on the media site. Inputting advertisement location information on which the combined advertisement is to be displayed; and (a-3) inputting an image of a web page on which an advertisement combined with a video is displayed and a position tag value.

In addition, in the video combined advertising position bidding method in the online site according to the present invention, the video screening step for judging whether the video file is harmful video is performed by a system administrator, and if it is determined that the video screening result is inappropriate The method may further include transmitting a non-conformance determination notification to the advertiser terminal.

In addition, in the video combined advertising location bidding method in the online site according to the present invention, when the user uploads the video to the bidding system or outputs the video combined advertising to a specific media site, the path information is passed through the video path DB. It further comprises the step of searching.

According to the present invention, in order to meet the demand for advertisement of various formats in which video is combined, the advertisement space of the online site where the actual advertisement is displayed is composed of various products, so that not only the video advertisement can be effectively performed on the website but also the advertisement is displayed. The monetization of the site and the efficient use of video content will be possible.

In addition, by integrating a video composed of various locations and various sizes or programs of an online media site into an advertisement, the website can provide the desire to attract the advertisement of the media site and the advertisement video utilized in the TV or the movie.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic configuration diagram of a system for bidding a video combined advertisement location on an online site according to an embodiment of the present invention.

As shown in FIG. 1, the video combined advertisement position bidding system in the online site according to the present invention includes a user login unit 110, a media information DB 120, a media information output unit 130, and a bid processing unit 140. ), The video file storage server 150, the advertisement display unit 160 is configured.

Referring to FIG. 1, as a user accessing the video combined advertisement location bidding system 100, a plurality of advertiser terminals 10 requesting an advertisement on an online advertisement media site and a plurality of online advertisements through a web site A manager terminal 20 of an advertisement media site, a system management terminal 30 for mediating a video combined advertisement bidding is connected between the online advertisement media site and the advertiser terminal, and a plurality of portal sites or advertisements registered as the media site. The providing site 50 is linked.

In the connection line shown in FIG. 1, the solid line indicates the connection relationship when the advertiser logs in to the bidding system, and the dotted line indicates the connection relationship when the media site administrator logs in.

In the system, the user log-in unit 110 is a system manager terminal for mediating a video combined advertisement bidding between an advertiser terminal 10, the online advertising media site manager terminal 20, and the advertiser terminal 10 and the media site. Provide an interface for user login for 30) to allow access to the system.

At this time, the access permission according to the login performs a user login by searching a user record registered in the user DB 180.

The media site manager terminal 20 inputs the information on introducing the media site for the site to attract the online advertisement through the media information input unit 170 through the login process. For a plurality of online advertising media sites to attract, media information introducing the media sites is stored and media registration is performed.

In this case, the medium information includes a media introduction information including the URL of the site, the number of daily visitors, the number of page views, the main visitor information, the advertisement position, the size of the advertisement, the number of accounts, the guaranteed exposure by the number of accounts, the lowest price for each account, and the period of advertisements. , The advertisement placement position information including the web page image of the site and the location tag value information.

The media information output unit 130 outputs the media information on the advertisement position of the media site where the video combined advertisement is to be displayed from the media information DB 120, and outputs the screen information to the advertiser participating in the advertisement position bidding.

When the media information is displayed by the media information output unit 130, when the advertiser selects a media site on which the video advertisement is to be displayed through the media selection interface 134, the media site where the advertisement location bid information output unit 135 is selected Provides detailed information about the location of the advertisement (seat, account) to provide information for advertisers to participate in the auction.

The advertisement position bidding information output from the medium information output unit 130 includes a video combined advertisement position where a video is to be played by combining a video, an ad size including a video, total number of accounts for a video program to be played, and guaranteed impressions for each account. And the lowest unit price.

The bid processing unit 140 checks the advertisement site bid information of the site provided by the advertiser and the media site information output from the media information output unit 130 and the advertisement location information output unit 135 to access the advertisement location bid information Selecting a specific advertising location from the input bid and processing the auction bidding.

When the bid processing unit 140 inputs the bid, the bidder performs the auction bidding for the advertiser who inputs the bid to determine whether the bid is successful.

After the payment is completed by the payment processing unit 145 according to the auction bidding, the video uploading unit 155 outputs a video file upload window for uploading a video file to be combined with the video advertisement and uploads the file to the system 100. Will be processed.

In the video file uploading process, the video advertisement path DB 190 stores the path information of the video file, and the video file uploaded to a specific file storage server 150 of the system server is stored in the actual video file.

The advertisement adding unit 160 combines a video to be output and combined at a specific advertisement location of the designated media site 50 from the file storage server 150 uploaded or specified by a user including an advertiser and storing file data. The advertisement is output and processed to be displayed for a predetermined time in the advertisement position and format on the designated media site.

   Meanwhile, the video review unit 195 outputs the video file storage server 150 to a specific advertisement location of a designated media site and examines whether the video file to be combined is harmful. To prevent the spread.

2 is a flowchart of a video combined advertising location bidding method in an online site according to the present invention.

Referring to FIG. 2, a user including an advertiser logs in and accesses a video combined advertisement position bidding system (S10).

In this case, when the advertiser accesses the bidding system for bidding, the bidding system outputs the media site information and the advertisement placement position information on which the video combined advertisement is to be displayed to the user (S20).

The user selects a media site and an advertisement position at which the video combined advertisement is to be displayed through the medium selection interface 134 and the advertisement position bidding information output unit 135 (S30).

In this case, the advertisement position bid information output unit 135 as the detailed bid information of the selected advertisement position, the advertisement position, the ad size including the video, the total number of accounts for the video program to be played, guaranteed impressions for each account, the lowest unit price The detailed product information is output (S40).

If the user enters a bid to participate in the bidding, and then determines whether the successful bid (S50, S60).

 In the step S60, the successful bidding is confirmed and the user who completes the payment process uploads the video to the bidding system (S70).

Finally, the video advertisement is displayed by combining the video in the format according to the bidding conditions of the video combined advertisement to the particular media site that has been won (S90).

Here, before proceeding to the step S90 and outputs to a specific advertising position of the designated media site and proceeds with the video screening step for judging whether or not harmful video of the video file to be combined (S80).

The video screening step for judging whether the video file uploaded from the user is harmful video is performed by a system administrator, and if it is determined that the video screening result is inappropriate, the step (S85) of transmitting a non-conformity determination notification to the advertiser terminal is performed. do.

In addition, when a user uploads a video to a bidding system or outputs an advertisement combined with a video to a specific media site, a process of searching for route information via the video route DB may be further performed.

3 is a detailed flowchart of a user login process in FIG. 2.

Referring to FIG. 3, in the step S10, when the user logs in to the video combined advertisement position bidding system, the user DB is searched for to determine whether the advertiser, the media site administrator, or the bidding system administrator.

At this time, if it is determined that the advertiser has logged in the user, the process proceeds to the output stage of the media site information screen.

In addition, if the media site administrator determines that the user is logged in, the media site information input step is performed.

In addition, when it is determined that the bidding system manager is logged in by the user, the bidding system manager proceeds to the video review step.

4A and 4B are flow charts when a user logs in in a video combined advertisement location bidding method in an online site according to the present invention.

4A, the media information DB 120 outputs a media information screen to introduce a media site.

At this time, an embodiment of the screen to be introduced is shown on the right, and provides information such as the image of the media site, the number of simultaneous accesses, and visitors.

Next, when the media site is selected, the advertisement position (seat) bidding information is output as shown in FIG. 4B, and the output information is output as detailed product information as shown in the example shown on the right.

When the user selects an advertisement location product (account) and inputs a bid, it determines whether the winning bid is made.

5 is a flow chart for proceeding to the video review step when the bidding system administrator logged in the user.

Video review is a process of determining whether a video file uploaded by a user (advertiser) is appropriate through the video path DB 190 through the harmfulness examination of a video file retrieved from a file storage server. The nonconformity determination notification is notified to the user (advertiser).

6 is a flowchart of a media site registration process when the media site administrator logs in a user.

The media site manager terminal 20 inputs information for introducing a media site to attract a video combined advertisement to a bidding system, and the input information includes URL, daily visitor, pageview, and main visitor information. .

In addition, a bidding advertisement location information for displaying the video combined ads on the media site is entered, the bidding advertisement location information for the advertiser as position information, location, size, number of accounts, guaranteed impressions per account, the lowest price per account, Publication period, etc.

In addition, an advertisement combined with an actual video is transmitted to input image and location tag value information of a web page to be displayed.

By the above process, the media site is processed by the media registration in the system and output as media information to the user.

Although the present invention has been described in detail only in the specific embodiments described, it will be apparent to those skilled in the art that various modifications and variations are possible within the technical spirit of the present invention, and such modifications and modifications belong to the appended claims.

1 is a schematic configuration diagram of a system for bidding a video combined advertisement location on an online site according to an embodiment of the present invention.

2 is a flowchart of a video combined advertising location bidding method in an online site according to the present invention.

3 is a detailed flowchart of a user login process in FIG. 2.

4A and 4B are flow charts when a user logs in in a video combined advertisement location bidding method in an online site according to the present invention.

FIG. 5 is a flowchart of proceeding to a video judging step when a bidding system administrator logs in a user in FIG. 2.

FIG. 6 is a flowchart illustrating a media site registration process when the media site administrator logs in a user in FIG.

`` Explanation of symbols for main parts of drawings ''

10: advertiser terminal 20: media site administrator terminal

30: system administrator terminal 100: bidding system

110: user login unit 120: media information DB

130: medium information screen output unit 134: medium selection interface

135: bidding information output unit 140: bid processing unit

145: payment processing unit 150: video file storage server

155: video upload unit 160: ad attachment

170: media information input unit 180: user DB

190: Video ad path DB 195: Video review unit

Claims (10)

A plurality of online advertising media sites that provide online advertising through a web site, a plurality of advertiser terminals requesting advertisements on the online advertising media sites, and a video combined advertising bidding between the online advertising media sites and the advertiser terminal A user login unit for user login to the system administrator terminal; A media information DB for storing media information for introducing a media site to a plurality of online advertising media sites to host the video combined advertisement; A media information output unit for outputting media information on an advertisement location of a media site where a video combined advertisement is to be displayed from the media information DB;   A bid processing unit for accessing an advertiser to check the bidding information of the media site output from the media information output unit, selecting a specific advertisement position from the media bidding information, and inputting a bid; A video file storage server configured to store file data by uploading or specifying a path of a video file to be combined by outputting from a specific advertisement location of the designated media site; And And an advertisement adder configured to output an advertisement combining a video stored in the video file storage server and display the advertisement in a predetermined period in an advertisement position and a format on the designated media site. The method of claim 1, And a video review unit for outputting the video file storage server to a specific advertisement location of a designated media site and determining whether the video file to be combined is harmful. The method of claim 1, The media information output from the media information output unit includes the location of the advertisement where the video is combined, the size of the advertisement including the video, the total number of accounts for the video program being played, the guaranteed number of impressions per account, and the lowest unit price. Video combined ad position bidding system on an online site. The method of claim 1, And a video advertisement path DB for storing the route data of a video file to be output and combined at a specific advertisement position of the designated media site in the video file storage server. The method of claim 1, The medium information includes a media introduction information including the URL of the site, the number of daily visitors, the number of page views, the main visitor information, the location of the advertisement, the size of the account, the number of accounts, the guaranteed impressions by the number of accounts, the lowest price for each account, the period of advertisements available, the site. Video ad position bidding system in the online site, characterized in that it includes ad placement information including the web page image, location tag value information. (a) a user logging in and accessing a video combined advertisement location bidding system; (b) outputting to the user the media site information and advertisement placement location information on which the video combined advertisement is to be displayed; (c) a user selecting a media site and an advertisement location where the video combined advertisement is to be displayed; (d) outputting detailed product information on the advertisement location for the advertisement location of the media site selected by the user; (e) determining whether to win after the user enters a bid to participate in the bidding; (f) uploading a video to the bidding system by the user who has been confirmed in step (e); And (g) a video combining advertisement position bidding method in the online site comprising the step of displaying a video advertisement by combining the video in the format according to the bidding conditions, the video combined advertisement to the specific media site. The method of claim 6, And a video judging step for judging whether a video file to be combined is output by outputting to a specific advertisement location of the designated media site and determining whether the video file is harmful. The method of claim 6, In the step (a), if the user is logged in to the video combined advertising location bidding system further comprises the step of determining whether the advertiser, advertisers, media site administrators or bidding system administrator by searching the user DB, if the user is a media site administrator , (a-1) inputting information for introducing a media site to host a video combined advertisement; (a-2) inputting advertisement location information where a video combined advertisement is to be displayed on the media site; (a-3) A method of bidding for a video combined advertisement location on an online site, comprising the step of inputting an image and a location tag value of a web page on which a video combined advertisement is displayed. The method of claim 7, wherein The video screening step for judging whether the video file is a harmful video is performed by a system administrator, and if it is determined that the video screen is inadequate, further comprising transmitting a notification of non-conformity to the advertiser terminal. How to bid for video combined ads on your site. The method of claim 6, When the user uploads the video to the bidding system or outputs a video combined advertisement to a specific media site, the step of retrieving the route information via the video path DB further comprises the step of retrieving the video combined advertising position on the online site How to bid.

Images