KR20100006719A - Apparatus and method for providing contents service to mobile communication terminal - Google Patents

Abstract

PURPOSE: A contents service providing device and a method thereof based on a location of a mobile communication terminal and offering the contents are provided to transmit the contents with efficient information to the member based on the location of a mobile communication terminal. CONSTITUTION: A member information storing unit(420) stores the address of an NFC(Near Field Communication) module and a mobile ID number. A contents service unit(440) acquires the address information of the NFC module from an AP(Access Point) sensing the NFC module. The contents service part refers to the mobile identification number matched in the address of the NFC module in the storage of member information. The contents service part transfers the contents saved in a contents storage(410) to the mobile telecommunication terminal.

Description

Apparatus and method for providing contents service to mobile communication terminal

The present invention relates to a content providing service technology, and more particularly, to a content providing service technology using a communication network.

The content refers to various kinds of information or its contents provided through the Internet or computer communication. Current content can be downloaded via the Internet, and can be delivered between individuals through P2P technology. In addition, with the development of mobile communication technology, it is possible to download and use contents by accessing a communication network anywhere and anytime.

SUMMARY OF THE INVENTION The present invention is derived from this background, and aims to provide a device and a method for providing a content service that can deliver contents having useful information or useful information to members at a specific place even if they do not want or think about it. . In particular, an object of the present invention is to provide an apparatus and method for delivering content to a mobile communication terminal equipped with a near field communication module based on its location.

Content service providing apparatus of the present invention for achieving the above technical problem, the content storage unit for storing a plurality of contents; A member information storage unit for one-to-one matching and storing addresses and mobile identification numbers of the short range wireless communication module; And obtaining address information of the short range wireless communication module delivered from the access point detecting the short range wireless communication module, searching for the mobile identification number matched to the address of the short range wireless communication module in the member information storage, And a content service unit which delivers the content stored in the content storage unit to the mobile communication terminal having the identification number.

The content service unit classifies an access point that detects the short range wireless communication module and delivers corresponding content.

On the other hand, the content service providing method of the present invention for achieving the above-described technical problem, receiving a short-range wireless communication module address transmitted from an access point for detecting a short-range wireless communication module; Retrieving a mobile identification number matching the received short range wireless communication module address; And delivering the coupon content to the mobile communication terminal having the retrieved mobile identification number.

The present invention matches and manages a short range wireless communication module address and a Mobile Identification Number, checks a short range wireless communication module address of a mobile communication terminal detected by an access point, and retrieves a mobile identification number matched thereto. The content is transmitted to the mobile communication terminal having the retrieved mobile identification number. As such, the present invention enables delivery of content to a mobile communication terminal sensed by an access point. As a result, the mobile terminal user can obtain and use contents containing useful information even if he or she does not want or think.

In addition, the present invention may deliver the appropriate content to the mobile communication terminal in consideration of the current position of the mobile communication terminal. In addition, the present invention prevents the coupon content is provided indiscriminately in consideration of the service limit of the coupon content for each member.

The foregoing and further aspects of the present invention will become more apparent through the preferred embodiments described with reference to the accompanying drawings. Hereinafter, the present invention will be described in detail to enable those skilled in the art to easily understand and reproduce the present invention.

1 is an overall system configuration for providing a coupon service according to the present invention.

The mobile communication terminal 100 is a terminal equipped with a short-range wireless communication module, and may be a wireless presonal area network (WPAN) phone. As is well known, various short range wireless communication technologies are implemented in WPAN such as Bluetooth, Ultrawideband (UWB), Wi-Fi, ZigBee, NFC, RFID, WiMax, Wibro. Therefore, the short range wireless communication module mounted in the mobile communication terminal 100 according to the present invention is not limited to a specific communication module. However, hereinafter, for convenience of description, the short range wireless communication module mounted in the mobile communication terminal 100 will be limited to being a Bluetooth device.

An access point (AP) 200 is a device that detects a short range wireless communication module in a short range area. The router 300 is a device that allows a plurality of access points 200 to share one Internet line. The access point 200 is installed in the affiliated shops subscribed to use the content service according to the present invention, and the router 300 is installed together if necessary.

The content service providing server 400 provides a service for delivering content to the mobile communication terminal 100 sensed by the access point 200. Preferably, the content service providing server 400 interoperates with the mobile communication company server 500 to provide message service functions such as SMS (Short Message Service), MMS (Multimedia Message Service), and SMS Push supported by the mobile communication company server 500. The content is transmitted to the mobile communication terminal 100 by using. In addition, the content service providing server 400 may deliver an SMS containing the callback URL to the mobile communication terminal, and deliver the content to the mobile communication terminal 100 connected through the callback URL. The method of delivering the content from the content service providing server 400 to the mobile communication terminal 100 is not limited.

2 is a block diagram of a content service providing server 400 according to the present invention.

The content service providing server 400 expressed as a content service device in the claims of the present invention includes a content storage unit 410, a member information storage unit 420, and a content service unit 440. The content storage unit 410 stores a plurality of contents. Types of content include coupon content that can receive a service such as a discount or advertisement content for a specific advertisement. There is no particular limitation. The member information storage unit 420 stores a plurality of member information. According to a characteristic aspect of the present invention, the member information storage unit 420 may store and store a short range wireless communication module address and a mobile identification address (MIN) for each member. As mentioned above, since the short range wireless communication module is limited to being a Bluetooth device, the Bluetooth device address (BDA) and the mobile identification number (MIN) are matched and stored in the member information storage unit 420.

The member register 430 provides a member subscription service through a web page. Accordingly, non-members who wish to join the membership access the web page provided by the member registration unit 430 by using a computer with Internet access and input information necessary for membership. According to a characteristic aspect of the present invention, since the Bluetooth device address and the mobile identification number must be managed as member information, the Bluetooth device address and the mobile identification number should be included as an essential item to be entered at the time of membership registration. The member registrar 430 receives the necessary items required for membership and processes member registration, and stores the input member information in the member information storage 420.

The content service unit 440 is a component for providing content to a member. Specifically, when the address information of the Bluetooth device detected from the access point 200 is transmitted, the content service unit 440 checks whether the received Bluetooth device address information is stored in the member information storage unit 420 to determine whether the member is a member. Authenticate If the user is authenticated as a member, the content service unit 440 searches for the mobile identification number matched with the Bluetooth device address in the member information storage unit 420. Then, the content stored in the content storage unit 410 is transferred to the mobile communication terminal 100 having the retrieved mobile identification number.

According to a characteristic aspect of the present invention, the content service unit 440 distinguishes which access point is the access point transmitting the Bluetooth device address. The identification method of the access point may be performed by checking the IP address of the access point or by identifying an identifier uniquely assigned to the access point transmitted together with the Bluetooth device address. Here, an ASCII code may be used as an identifier uniquely assigned to each access point. If the access point is classified, the mobile communication terminal 100 may be located at the present location. Therefore, the content service unit 440 transfers the content corresponding to the separated access point, that is, the content corresponding to the current location of the mobile communication terminal 100 to the mobile communication terminal 100.

For example, when the Bluetooth device address information is transmitted from an access point installed in the 'A merchant', the content service unit 440 classifies the access point and displays the coupon content available in the 'A merchant' in the content storage unit 410. Search on. Then, the retrieved coupon content is transmitted to the mobile communication terminal 100. To this end, the content manager 450 manages a plurality of contents stored in the content storage unit 410 by matching an access point or an access point group. In one embodiment, the content manager 450 manages content stored in the content storage unit 410 for each access point or for each access point group according to an administrator's command through the user interface. Accordingly, the content service unit 440 may classify the access point, search for the corresponding coupon content in the content storage unit 410, and deliver the corresponding coupon content to the mobile communication terminal 100.

In one embodiment, the content service unit 440 delivers the content to the mobile communication terminal 100 using the SMS. If the content format is a format that can be delivered by the SMS itself, the content service unit 440 in conjunction with the mobile communication company server 500 delivers a text message containing the content to the mobile communication terminal (100). If the content type is multimedia content that cannot be delivered by the SMS itself, the content service unit 440 may use a callback URL (Uniform Resource Locater) SMS text message containing the access information to download the content of the mobile communication terminal ( 100). Accordingly, the mobile communication terminal 100 accesses the content service providing server 400 using the callback URL and downloads the content.

In the case of delivering content using the callback URL SMS, a content service server may be separately implemented. That is, in the content service providing server 400 according to the present invention, the web / web (WAP) type content service providing server 400 is physically implemented separately. However, this is an implementation problem and has nothing to do with the main subject matter of the invention.

According to a further aspect of the present invention, the content service providing server 400 further includes a coupon service manager 460. The coupon service manager 460 manages the service details of the coupon content among the contents serviced by the content service unit 440. Preferably, the coupon service manager 460 manages the service details of the coupon content for each member. The service details of the coupon content for each member managed by the coupon service manager 460 are stored in the coupon service history storage unit 470. The coupon service history storage unit 470 manages a service limit for each coupon for each member, the number of times provided for each coupon, and a date provided. Here, the coupon service limit refers to information that can receive a coupon service, for example, once a day, and may be different for each member's level. When the service details of the coupon content are managed for each member by the coupon service manager 460, the content service unit 440 checks whether the coupon service limit is within the member service and by the coupon with reference to the coupon service history storage unit 470. The coupon content is transmitted to the mobile communication terminal 100 only within the limit.

Additionally, the content service providing server 400 according to the present invention may further have a function of managing the details of the detected Bluetooth device and further managing the details of the detected Bluetooth device for each access point. Statistics based on such management will be available for marketing materials to provide customized services for each member.

3 is a flowchart illustrating a coupon service providing method performed in a content service providing server according to the present invention.

The content service providing server 400 receives the Bluetooth device address (BDA) information transmitted from the access point 200 (step S300). Then, it is checked whether the received Bluetooth device address information is stored in the member information storage unit 420 and authenticates whether it is a member (step S310). If it is a member, the content service providing server 400 searches for the mobile identification number matched with the received Bluetooth device address in the member information storage unit 420 (step S320). (Step S330). Next, after confirming the access point 200 with the IP address or identifier of the access point 200 that has transmitted the Bluetooth device address information, the content storage unit 410 stores the coupon content corresponding to the confirmed access point 200. Search (step S340). Thereafter, the coupon content retrieved by step S340 is delivered to the mobile communication terminal 100 having the mobile identification number retrieved by step S330 (step S350).

Meanwhile, in the above-described example, the coupon content is taken as an example, but when it is detected that the member is located at a specific place, the advertisement content may be transmitted to the mobile communication terminal of the member, and the type of content is not limited as described above. As mentioned above, the short range wireless communication module is limited to the Bluetooth device, but the present invention is not limited thereto.

So far I looked at the center of the preferred embodiment for the present invention. Those skilled in the art will appreciate that the present invention can be implemented in a modified form without departing from the essential features of the present invention. Therefore, the disclosed embodiments should be considered in descriptive sense only and not for purposes of limitation. The scope of the present invention is shown in the claims rather than the foregoing description, and all differences within the scope will be construed as being included in the present invention.

1 is an overall system configuration for providing a coupon service according to the present invention.

2 is a block diagram of a content service server according to the present invention.

3 is a flowchart of a coupon service providing method performed in the coupon service providing server according to the present invention.

<Explanation of symbols for the main parts of the drawings>

410: content storage unit 420: member information storage unit

440: content service unit 460: coupon service management unit

Claims (9)

A content storage unit storing a plurality of contents; A member information storage unit for one-to-one matching and storing addresses and mobile identification numbers of the short range wireless communication module; And Obtaining address information of the short range wireless communication module transmitted from the access point for detecting a short range wireless communication module, searching for the mobile identification number matched to the address of the short range wireless communication module in the member information storage unit, and searching for the mobile identification A content service unit for transferring the content stored in the content storage unit to a mobile communication terminal having a number; Apparatus for providing a content service for a mobile communication terminal comprising a. The method of claim 1, The content service unit, the content service providing apparatus for a mobile communication terminal, characterized in that for delivering the corresponding content by distinguishing the access point detected the short-range wireless communication module. The method of claim 1, The content service device for a mobile communication terminal, characterized in that the content is coupon content. The method of claim 3, Further comprising a; coupon service management unit for managing the coupon service usage history for each member; The content service unit, the coupon service providing apparatus for a mobile communication terminal, characterized in that to deliver the coupon content if within the coupon service usage limit with reference to the coupon service usage history for each member managed by the coupon service management unit. The method of claim 1, The content service unit, a coupon service providing apparatus for a mobile communication terminal, characterized in that for using the short message service (Short Message Service) to deliver the coupon content to the mobile communication terminal. The method of claim 1, The content service unit, a coupon service providing apparatus for a mobile communication terminal, characterized in that for using the multimedia message service (Multimedia Message Service) to deliver the coupon content to the mobile communication terminal. The method according to any one of claims 1 to 6, The address of the short range wireless communication module, the coupon service providing device for a mobile communication terminal, characterized in that the address of the short range wireless communication module available in a wireless personal area network (WPAN). Receiving a short range wireless communication module address transmitted from an access point detecting a short range wireless communication module; Retrieving a mobile identification number matching the received short range wireless communication module address; And Delivering coupon contents to a mobile communication terminal having the retrieved mobile identification number; Coupon service providing method for a mobile communication terminal comprising a. The method of claim 8, The delivering of the coupon content may include: delivering a corresponding coupon content by classifying an access point detecting the short range wireless communication module.

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