KR20090078448A - Car navigation apparatus for verifying advertisement effect and method thereof - Google Patents

Abstract

A navigation device of a vehicle for the advertisement verification and a method thereof are provided to make the car navigation advertizing effect more activated by appropriately compensating according to the advertisement response aggressiveness per an operator. A navigation device of a vehicle for the advertisement verification comprises a memory unit(114), a display unit(104), and a controller(106). The memory unit stores the various advertisement contents information matched for the geographic information, the display register of the advertisement contents and the driving record information responding the corresponding advertisement contents. The display unit indicates a searched driving path and displays the advertisement contents matched for the location of the vehicles on the location set up in advance. The controller displays the advertisement contents matched according to the location of the vehicle on the specific area of the display unit and stores the park or the stop register of the vehicles reacting to the target advertisement.

Description

CAR NAVIGATION APPARATUS FOR VERIFYING ADVERTISEMENT EFFECT AND METHOD THEREOF}

The present invention relates to a vehicle navigation apparatus, and in particular, in a vehicle navigation apparatus having various advertisement contents corresponding to road geographic information, collecting advertisement display records and parking or stop records in response to driver-specific advertisements to provide customized advertisements for each driver, and The present invention relates to a vehicle navigation apparatus and method for verifying an advertisement to enable a vehicle navigation advertisement effect to be more activated through various rewards according to advertisement aggressiveness.

In general, a navigation device of a vehicle provides a route to a destination to which the vehicle wants to go on the map data provided in the vehicle in connection with a GPS satellite providing the vehicle's position information, and the position and moving speed of the vehicle driving the route. Refers to a device that provides accurate driving information by displaying the driver.

These navigation devices provide drivers with accurate route information and driving directions to their destinations because they are not familiar with road information or who are not familiar with the road conditions that are becoming more complicated with urban development. Its distribution is rapidly expanding, and its functions are also being developed, in addition to simple route guidance, more various service functions such as DMB reception and movie playback are being developed.

As one of the various service functions described above, methods for providing various advertisements corresponding to the movement information of the vehicle in the navigation device have been studied, but more specialized advertisement schemes based on driving information for each vehicle driver have not been presented.

Therefore, it is expected to create a more value-added service if it is to provide a specialized advertisement for each driver based on the driving information for each vehicle driver.

Accordingly, the present invention collects the advertisement display record and the parking or stop record in response to the advertisement for each driver in the vehicle navigation apparatus having various advertisement contents corresponding to the road geographic information, thereby providing various advertisements for each driver and various rewards according to the aggressiveness of the advertisement. An object of the present invention is to provide a vehicle navigation apparatus and method for verifying advertisement, which can more effectively activate a vehicle navigation advertisement effect.

The present invention for achieving the above object is a vehicle navigation apparatus for verifying the advertisement, a memory for storing a variety of advertising content information matching the road geographic information, the display record of the advertising content and driving record information in response to the corresponding advertising content A display unit configured to display a searched driving path, display advertisement content matching the position of the vehicle in a predetermined region, and display advertisement content matched according to the position of the vehicle in the specific region on the display unit, And a controller for storing a parking or stop record of the vehicle in response to the advertisement.

In addition, the present invention provides a method for verifying advertisement in a vehicle navigation apparatus, the method comprising: searching for advertisement content matching a position of a vehicle traveling on a searched path, displaying the retrieved advertisement content, and recording display information of the corresponding advertisement content; And checking whether a vehicle enters and parks or stops within a predetermined distance of a specific place corresponding to the advertisement, and records parking or stop information of the vehicle in response to the advertisement.

According to the present invention, a method for verifying an advertisement effect in a vehicle navigation apparatus includes displaying advertisement contents stored in correspondence with road geographic information according to the position of a vehicle, and then collecting parking or stopping records of the vehicle in response to the advertisement. Effectiveness can be verified, and there is an advantage that can be made according to the driver-specific advertising. In addition, there is an advantage that can be activated by the vehicle navigation advertising effect by providing an appropriate compensation according to the advertising response aggressiveness for each driver.

Hereinafter, with reference to the accompanying drawings will be described in detail the operating principle of the present invention. In the following description of the present invention, when it is determined that a detailed description of a known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description thereof will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, and may be changed according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the specification.

Looking at the specific core technical gist of the present invention, the vehicle navigation device having a variety of advertising content corresponding to the road geographic information collects the advertisement display record and the parking or stop record in response to the driver-specific advertising to provide the advertisement tailored to each driver and advertising It is easy to achieve the purpose of the present invention through a technology that can more effectively activate the vehicle navigation advertising effect through various rewards according to the aggressiveness.

1 illustrates a network configuration between a vehicle navigation apparatus and an upgrade server for verifying advertisement effect according to an exemplary embodiment of the present invention.

Hereinafter, with reference to Figure 1 will be described in detail the operation of the respective parts of the vehicle navigation apparatus and the operation of the server.

First, the GPS receiver 102 receives the current position information of the vehicle from the GPS satellites and provides the controller 106. The key input unit 112 includes a plurality of function keys necessary for various operations of the vehicle navigation apparatus and generates and applies the corresponding key data to the controller 106 when a key is input from the user. The display unit 104 displays various operation states of the navigation device according to a key input from the user, and displays the road information and the location of the vehicle to the matched destination by the matching engine 108 on the corresponding route during driving.

The matching engine 108 matches the road map information 116 stored in the memory unit 114 with the advertisement content information 118 and the voice guidance information 122 for route guidance by controlling the display unit 106 by the control unit 106. 104). The communication unit 110 processes data transmission / reception for upgrading the navigation server 150 and vehicle navigation through a wired / wireless network.

The memory unit 114 stores the control program and provides the operation of the navigation device to the controller 106. The memory unit 114 also matches road map information for path search and road map information 116 when the vehicle moves on the searched path. The advertisement content information 118 and the voice guide information 122 matched with are stored. In addition, the advertisement response information collected by the controller 106 is stored to verify the advertisement effect for each driver according to the present invention.

The controller 106 controls the overall operation of the navigation device according to the operation program stored in the memory unit 114, and also searches the route to the destination to which the vehicle wants to go based on the driver's operation through the key input unit 112. By matching the location information of the vehicle input from the GPS receiver 102 and the map data stored in the memory unit 114 through a matching engine, the moving position and the speed of the vehicle are displayed on the searched route.

In addition, according to the present invention, the advertisement content information, which is matched with the geographic information on the map data, is stored in advance and corresponding advertisements are displayed according to the moving position of the vehicle, and the operation of the driver in response to the advertisement is recorded to verify the advertisement. Collect driver response information for each driver and store it in the memory unit 114.

The driver-specific advertising response information collected by the controller 106 stored as described above is transmitted to the navigation server 150 providing upgraded road map information when the wired / wireless network is connected for the upgrade of the corresponding navigation device. 150), the advertisement response information may be used to provide customized advertisement contents for each driver by the corresponding navigation device, and may be highly active according to the aggressiveness of the advertisement response action such as stopping the vehicle in the corresponding area after viewing the advertisement. It can also give drivers a variety of benefits, such as free navigation upgrades, to encourage them to watch ads more actively.

2 is a flowchart illustrating an operation control flow of collecting advertisement response information for each driver for verifying an advertisement effect in a vehicle navigation apparatus according to an exemplary embodiment of the present invention. Hereinafter, an embodiment of the present invention will be described in detail with reference to FIGS. 1 and 2.

First, when the vehicle traveling along the searched route enters the pre-stored advertisement content display area corresponding to the road geographic information on the navigation, the controller 106 enters the advertisement search mode at step S200, and at step S202. In step S204, the advertisement content information 118 matching the vehicle position information is searched, and the process proceeds to step S204 to display the searched advertisement at a specific position designated on the navigation screen.

In this case, the advertisement content matching the road geographic information as described above may be, for example, the Yongin Everland advertisement content or the advertisement content of the restaurant when a vehicle passes near Yongin Everland or a famous restaurant in a specific area. have. In other words, you can show the driver the contents of Yongin Everland's various events to the driver who is traveling by car near Yongin Everland with the family so that they can decide the place for the family outing. You can also show them delicious restaurant ad content that you can choose to have as your dinner place.

Subsequently, when the vehicle passes a specific range region on the road geography where the advertisement content is matched, the controller 106 displays the advertisement content matched to the corresponding region, and collects the number of times the advertisement content is displayed in step S206. To write to the memory unit 114.

Meanwhile, in response to the display of the advertisement content, the driver may enter a specific place corresponding to the advertisement content within a predetermined distance. Then, the controller 106 checks whether the vehicle proceeds within a predetermined distance of a specific place corresponding to the advertisement content in step S208, and again, in step S210, the vehicle that enters within a predetermined distance parks or stops for a predetermined time or more. Check if it is.

At this time, when the vehicle that enters within a certain distance of the specific place corresponding to the advertising content is parked or stopped for a predetermined time or more, the controller 106 determines that the driver of the vehicle responds according to the corresponding advertising content (S212). By recording the parking / stop information by the advertising response of the memory unit 114, by collecting the driver-specific advertising response information 120.

3 is a flowchart illustrating an operation control flow of verifying an advertisement effect using advertisement response information for each driver in the vehicle navigation upgrade server 150 according to an exemplary embodiment of the present invention. Hereinafter, embodiments of the present invention will be described in detail with reference to FIGS. 1, 2, and 3.

Advertisement response information as shown in FIG. 2 is continuously collected and stored in the navigation device until the driver of the vehicle accesses the vehicle navigation server 150 to upgrade the navigation device, and the driver of the vehicle upgrades the navigation device. When connecting to the server for the advertising response information is transmitted to the server.

That is, when the driver accesses the vehicle navigation server 150 through the wired / wireless network to upgrade the vehicle navigation apparatus, the server 150 enters the electronic map upgrade mode at step S300.

Subsequently, the server 150 extracts a record on which the advertisement in the navigation apparatus connected for the current upgrade is displayed in step S302, and records the parking or the stop of the driver in response to the advertisement displayed in step S304. Is extracted as the advertising response information 120.

As described above, the server 150, which extracts the advertisement response information 120 of the driver of the vehicle navigation apparatus, may provide customized advertisement contents for each driver when upgrading the corresponding vehicle navigation apparatus according to the advertisement response information extracted in operation S306. In addition, by determining the aggressiveness of the advertisement for each driver according to the advertising response information, it is possible to increase the advertising effect of the vehicle navigation by granting a variety of benefits, such as exempt the upgrade cost when upgrading the vehicle navigation to a high-active driver. .

As described above, in the present invention, in the method of verifying the advertisement effect in the vehicle navigation apparatus, after matching the advertisement content stored in correspondence with the road geographic information according to the position of the vehicle and displaying the advertisement content, parking or stopping of the vehicle that has reacted to the advertisement By collecting records, you can verify the effectiveness of advertising, and accordingly, you can create customized ads for each driver. In addition, by appropriate compensation according to the driver response aggressiveness by driver, it is possible to activate the vehicle navigation advertising effect more.

Meanwhile, in the above description of the present invention, specific embodiments have been described, but various modifications may be made without departing from the scope of the present invention. Therefore, the scope of the invention should be determined by the claims rather than by the described embodiments.

1 is a network configuration diagram of a vehicle navigation apparatus and an upgrade server for verifying advertisements according to an embodiment of the present invention;

2 is a flowchart illustrating a process of collecting advertisement response information in a vehicle navigation apparatus according to an embodiment of the present invention;

3 is a flowchart illustrating an advertisement verification process in a vehicle navigation upgrade server according to an exemplary embodiment of the present invention.

<Brief description of the major symbols in the drawings>

102: GPS receiver 104: display unit

106: control unit 108: matching engine

110: communication unit 112: key input unit

114: memory section

Claims (4)

A memory unit for storing various advertisement content information matching the road geographic information, a display record of the advertisement content, and driving record information in response to the advertisement content; A display unit which displays the searched driving route and displays advertisement contents matching the position of the vehicle in a predetermined region; A control unit which displays advertisement contents matched according to the position of the vehicle in a specific area on the display unit, and stores a parking or stop record of the vehicle in response to the advertisement. Vehicle navigation device for advertising verification comprising a. The method of claim 1, The parking or stop record in response to the advertisement is transmitted to the server when the vehicle navigation apparatus is upgraded, and used for determining advertisement response aggressiveness for producing customized advertisement contents for each driver or providing benefits for each driver. Navigation device. Retrieving advertising content that matches a location of a vehicle driving on a searched route; Displaying the retrieved advertisement content and recording display information of the corresponding advertisement content; Checking whether the vehicle enters the parking or stops within a certain distance of the specific place corresponding to the advertisement; Recording parking or stop information of the vehicle in response to the advertisement Advertising verification method in a vehicle navigation device comprising a. The method of claim 3, wherein The parking or stop record in response to the advertisement is transmitted to a server when the vehicle navigation apparatus is upgraded and used to determine the advertising response aggressiveness for producing customized advertisement contents for each driver or providing benefits for each driver.

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