KR20090074671A - Method for building database for relaying advertisement by using medium of advertisement and relaying advertisement and method for processing relay plural advertisement by different medium of advertisement using database - Google Patents

Abstract

A method for building database for registering advertisement request condition for a plurality of different advertisement medium and a method for advertisement medium relay processing by using the database are provided to maximize the advertising effect by posting advertisement to an advertisement medium which offers the best condition among financial medium. It is confirmed whether the kind of the received advertisement request target advertisement medium is included in the first kind or the N(N>1) kind advertisement medium. The n kind advertisement medium information field is confirmed primarily among the first kind or the N(N>1) kind advertisement medium information field included in the database(335). The field allocated to the received advertisement request target advertisement medium secondarily among the first confirmed n kind advertisement medium information field(340). The advertisement request condition information provided by an advertiser and the advertiser information are registered in the secondarily confirmed field(350).

Description

Method for Building Database for Relaying Advertisement by Using Medium of Advertisement and Relaying Advertisement and Method for Processing Relay Plural Advertisement by Different Medium of Advertisement using Database}

FIG. 1 is a diagram illustrating a system configuration for allocating priorities for providing advertisements to advertisers according to an embodiment of the present invention.

FIG. 2 is a diagram illustrating an advertisement request system for constructing a database for allocating priorities for providing advertisements to advertisers according to an embodiment of the present invention.

3A and 3B illustrate a process of constructing a database for allocating priorities for providing advertisements to different types of advertisement media according to an embodiment of the present invention.

4 is a diagram illustrating an advertisement relay system between an advertiser and an advertisement medium for allocating a priority for providing advertisements to an advertiser according to an embodiment of the present invention.

5A and 5B are diagrams illustrating an information registration process of allocating priorities for providing advertisements to heterogeneous advertisement media according to an embodiment of the present invention.

6 is a diagram illustrating a process of relaying an advertisement contract between heterogeneous advertising media and a plurality of advertisers according to an embodiment of the present invention.

<Description of main parts of drawing>

100: ad registration server 105: ad relay server

110: advertiser terminal 115: advertising media operator terminal

The present invention provides a method of constructing a plurality of heterogeneous advertisement medium advertisement request condition registration databases, comprising: receiving or receiving advertisement request target advertisement medium information and advertisement request condition information provided by an advertiser, and receiving the received or input advertisement request target advertisement Reading the media information and checking whether the paper is included in the first type or the N type (N> 1) type of advertising medium of the advertisement request target advertisement medium, and as a result of the checking, the advertisement request advertisement In case of the paper type n (? N? N) of the medium, the type n advertisement medium information field of the first type to N type (N> 1) type advertisement medium information field included in the database is first identified, Secondly checking a field allocated to the advertisement request target advertisement medium among the first identified n-th advertisement medium information fields and an advertisement request provided by the advertiser to the second confirmed field; Articles related to information and stores advertiser information, a plurality of two kinds of advertising media advertising commissioned conditions registration database building comprises registration.

With the continuous development of information and communication technology, online has been developed as a major axis of economic life, the online advertising market has been rapidly activated, and when various business models are proposed to further revitalize the online advertising market, the online advertising market is time It is expected that as time goes on, it will become even bigger.

On the contrary, the advertising market using other advertising media except for the online advertising market is shrinking, and thus, the polarization of advertising is intensified, and radio media such as radio and television, newspapers, Except for print media such as magazines, most of the advertising market is slowly disappearing.

An object of the present invention for solving the above problems is, in the method for constructing a plurality of heterogeneous advertisement medium advertisement request conditions registration database, receiving or receiving advertisement request target advertisement medium information and advertisement request condition information provided by the advertiser; Reading the received or inputted advertisement request information of the advertisement request medium, and confirming whether it is included in one kind of paper of first type or N-type (N> 1) type of advertisement medium of the advertisement request target advertisement medium; And, when the check result indicates that the paper of the advertisement request target advertisement medium is the nth (? N? N) species, the nth type of the first to Nth (N> 1) type advertisement medium information fields included in the database. First checking an advertisement medium information field, and secondly checking a field allocated to the advertisement medium to be requested for advertisement among the first identified n-th advertisement medium information fields and the second confirmed field It may request a line condition information, and a plurality of two kinds of advertising media advertisement request condition registration data base building method comprises the step of storing, the advertiser registration information in which the advertisers to provide.

The method for constructing a plurality of heterogeneous advertisement medium advertisement request condition registration databases according to the present invention includes receiving or receiving advertisement request target advertisement medium information and advertisement request condition information provided by an advertiser, and receiving the received or input advertisement request target advertisement. Reading the media information and checking whether the paper is included in the first type or the N type (N> 1) type of advertising medium of the advertisement request target advertisement medium, and as a result of the checking, the advertisement request advertisement In case of the paper type n (? N? N) of the medium, the type n advertisement medium information field of the first type to N type (N> 1) type advertisement medium information field included in the database is first identified, Secondly checking a field allocated to the advertisement request target advertisement medium among the first identified n-th advertisement medium information fields, and an advertisement request group provided by the advertiser in the second confirmed field; Including information storing, the advertiser registration information is characterized in that formed.

In the method of constructing a plurality of heterogeneous advertisement medium advertisement request conditions registration database, the first to Nth type (N> 1) advertisement medium includes one or more print media species including one or more newspapers and magazines, radio and television. Radio media species and signage, including place media species including one or more outdoor advertising, wired media species including one or more online portals, web pages, wired terminals, wireless web pages, wireless media species including one or more wireless terminals Broadcasting media types and payment terminals, including one or more satellite DMB broadcasting, terrestrial DMB broadcasting, cable broadcasting, IPTV, payment media types including one or more POS terminals, automatic teller machine (ATM), cash dispenser (Cash Dispenser; CD) is characterized in that it comprises at least two financial media species containing one or more.

In the method of constructing a plurality of heterogeneous advertisement media advertisement request conditions registration database, the advertisement request condition information includes advertisement type information, advertisement output position information, advertisement providing format information, advertisement providing period information, advertisement cost request unit price information, and advertisement providing efficiency. Characterized in that it comprises one or more information and the advertising cost settlement condition information according to the advertisement provided.

In the advertisement media advertisement relay processing method according to the present invention, in the advertisement medium advertisement relay processing method using a plurality of heterogeneous advertisement medium advertisement request condition registration database, advertisement request for each type 1 to N (N> 1) type of advertisement medium Constructing a database in which the condition information is registered; and when the advertisement medium operator terminal is connected, an advertisement medium type operated by the advertisement medium operator among the first type to N type (N> 1) type advertisement media. Outputting a page to be selected, and when the advertisement medium operator terminal selects an advertisement medium type operated by the advertisement medium operator from among the first type to N (N> 1) type advertisement mediums displayed on the page, After confirming the information field corresponding to the selected advertisement medium type among the first to Nth type (N> 1) type advertisement medium information fields previously registered in the database, the information field may be checked. By containing a plurality of advertising step of outputting the page containing the requested condition information characterized by comprising.

In the advertisement media advertisement relay processing method according to the present invention, in the advertisement medium advertisement relay processing method using a plurality of heterogeneous advertisement medium advertisement request condition registration database, advertisement request for each type 1 to N (N> 1) type of advertisement medium Constructing a database in which the condition information is registered; and when an advertisement medium operator terminal is connected, an advertisement medium operated by an advertisement medium operator among the first to Nth (N> 1) type advertisement medium information fields previously registered in the database. Identifying an information field corresponding to a species and outputting the page containing the plurality of advertisement request condition information registered in the identified information field to the advertisement medium operator terminal.

In the advertisement media advertisement relay processing method according to the present invention, in the advertisement medium advertisement relay processing method using a plurality of heterogeneous advertisement medium advertisement request condition registration database, advertisement request for each type 1 to N (N> 1) type of advertisement medium Constructing a database in which the condition information is registered; and when the advertisement medium operator terminal is connected, an advertisement medium type operated by the advertisement medium operator among the first type to N type (N> 1) type advertisement media. Outputting a page to be selected, and when the advertisement medium operator terminal selects an advertisement medium type operated by the advertisement medium operator from among the first type to N (N> 1) type advertisement mediums displayed on the page, After confirming the information field corresponding to the selected advertisement medium type among the first to Nth type (N> 1) type advertisement medium information fields previously registered in the database, the advertisement medium operator terminal returns to the advertisement medium operator terminal. Outputting a page for selecting an advertisement medium operated by the advertisement medium operator among a plurality of advertisement mediums registered in the identified information field, and the advertisement medium operator terminal of the plurality of advertisement mediums output on the page. And selecting an advertisement medium operated by the user, outputting a page including one or more advertisement request condition information corresponding to the selected advertisement medium previously registered in the database.

In the advertisement media advertisement relay processing method according to the present invention, in the advertisement medium advertisement relay processing method using a plurality of heterogeneous advertisement medium advertisement request condition registration database, advertisement request for each type 1 to N (N> 1) type of advertisement medium Constructing a database in which the condition information is registered; and when an advertisement medium operator terminal is connected, an advertisement medium operated by an advertisement medium operator among the first to Nth (N> 1) type advertisement medium information fields previously registered in the database. Identifying an information field corresponding to a species, outputting a page to an advertisement medium operator terminal to select an advertisement medium operated by the advertisement medium operator from among a plurality of advertisement media registered in the identified information field; When the advertisement medium operator terminal selects an advertisement medium operated by the advertisement medium operator from among a plurality of advertisement media output on the page, And outputting a page including at least one advertisement request condition information corresponding to the selected advertisement medium pre-registered in the database.

In the advertisement media advertisement relay processing method according to the present invention, if the advertisement medium operator terminal selects one or more of the output advertisement request condition information and provides advertisement provision condition information corresponding to the selected advertisement request condition, the provided advertisement And providing the provision condition information and the advertisement medium (or advertisement media operator) information to the advertiser who provided the advertisement request condition information.

In the advertisement media advertisement relay processing method according to the present invention, the advertisement medium operator terminal selects one or more of the output advertisement request condition information, and includes advertisement provision condition information corresponding to the selected advertisement request condition-advertisement price information. If the advertisement provision condition information is provided, the advertisement provision condition information and the advertisement medium (or advertisement) are provided on a database information field which stores advertisement provision condition information corresponding to the advertisement request condition and advertisement medium (or advertisement medium operator) information. Linking and storing the information of the media operator), and comparing the advertisement provision condition information corresponding to the advertisement request condition with the plurality of advertisement provision condition information stored on the database information field storing the advertisement medium (or advertisement medium operator) information. Further comprising the step of determining the priority of advertisement provision And a gong.

In the advertisement media advertising relay processing method according to the present invention, the first type to N (N> 1) type advertising media, one or more printed media including one or more newspapers, magazines, radio and television Radio media species and signs, place media species containing at least one outdoor advertisement, online portals, web pages, wireline media species including one or more wired terminals, radio web pages and radio media species including one or more radio terminals DMB broadcasting, terrestrial DMB broadcasting, cable broadcasting, broadcasting media types and payment terminals including at least one IPTV, payment media types including at least one POS terminal, automatic teller machine (ATM) and cash dispenser (Cash) Dispenser; characterized in that it comprises two or more kinds of financial media including at least one CD).

In the advertisement media advertisement relay processing method according to the present invention, the advertisement request condition information includes advertisement type information, advertisement output position information, advertisement providing format information, advertisement providing duration information, advertisement cost request unit price information, and advertisement providing efficiency information. And advertisement cost settlement condition information according to the advertisement provision.

Hereinafter, with reference to the accompanying drawings and description will be described in detail the operating principle of the preferred embodiment of the present invention. However, the drawings and the following description shown below are for the preferred method among various methods for effectively explaining the features of the present invention, the present invention is not limited only to the drawings and description below. In addition, in the following description of the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. Terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to intentions or customs of users or operators. Therefore, the definition should be made based on the contents throughout the present invention.

In addition, preferred embodiments of the present invention to be carried out below are provided in each system functional configuration to efficiently describe the technical components constituting the present invention, or system functions that are commonly provided in the technical field to which the present invention belongs. The configuration will be omitted, and described mainly on the functional configuration to be additionally provided for the present invention. If those skilled in the art to which the present invention pertains, it will be able to easily understand the function of the components that are conventionally used among the omitted functional configuration not shown below, and also omitted as described above The relationship between the components and the components added for the present invention will also be clearly understood.

In addition, the following examples will be used to appropriately modify, integrate, or separate the terminology so that those skilled in the art to which the present invention pertains may clearly understand the present invention. The present invention is by no means limited thereto. That is, each means described above is a server (or terminal) provided on the system shown in the following embodiments, or is a predetermined functional configuration provided in at least one or more servers (or terminals), or at least one or more servers. (Or a terminal) may be an association of at least two or more functional components. In addition, the server (or terminal) shown in the following embodiment is shown to include at least two or more functional components for achieving the technical features of the present invention for convenience, the functional component shown in the server (or terminal) Matched with the above-described means may be provided in two or more different servers (or terminals) according to the role and function of each functional component and the corresponding server (or terminal) operator (or operator), whereby the present invention is not limited No.

As a result, the technical spirit of the present invention is determined by the claims, and the following examples are one means for efficiently explaining the technical spirit of the present invention to those skilled in the art to which the present invention pertains. It is only.

1 is a diagram illustrating a system configuration for allocating a priority of advertisement provision to an advertiser to heterogeneous advertisement media according to an embodiment of the present invention.

In more detail, Figure 1 relates to a system configuration for allocating the priority of advertisement provision to an advertiser to an advertisement medium that presents a condition for increasing the advertiser's advertisement effect (or advertisement profit) among different kinds of advertisement media. Those skilled in the art can infer various implementation methods for the system configuration of allocating the advertisement providing priority to advertisers to different advertising media by referring to and / or modifying the drawing 1. However, the present invention includes all the implementation methods inferred above, the technical features are not limited only to the implementation method shown in FIG.

Referring to FIG. 1, a system for allocating a priority for providing an advertisement to an advertiser to a heterogeneous advertisement medium includes an advertisement medium operator terminal 115 used by an advertisement medium operator operating a heterogeneous advertisement medium, and the advertisement medium. Advertiser terminal 110 to provide at least one advertisement, a plurality of advertising medium operator terminal 115 and the advertiser terminal 110 is connected, and the advertisement medium information and advertisement medium type from the plurality of advertiser terminal 110 The advertisement request condition information corresponding to the advertisement medium is received and stored in a database, and the advertisement medium operator terminal 115 selects one of the advertisement medium information for each advertisement medium type stored in the database, and the advertisement The advertisement amount is presented according to the advertisement request condition corresponding to the medium, and the advertisement effect (or advertisement) of the advertiser among the suggested advertisement amounts Ripening) and the characterized obtained by having the line marketplace platform for allocating advertising service priority of the advertiser increases an advertising medium, the operator (or advertising media) the amount of the presented advertisement.

Referring to FIG. 1 according to an embodiment of the present invention, the advertisement marketplace platform is connected to the advertiser terminal 110 through a communication network, and the advertiser information transmitted through the communication network, the advertisement medium type information, and the advertisement medium type. The advertisement registration server 100 receiving the advertisement medium information and the advertisement request condition information and storing it in the database, and the advertisement medium operator information connected to the advertisement medium operator terminal 115 through a communication network and transmitted through the communication network. And the advertisement medium type selection information, the advertisement medium information corresponding to the advertisement medium selection information, and the advertisement request condition information corresponding to the advertisement request condition selection information, and storing the storage medium, and among the advertisement medium operators (or the advertisement medium). To an advertising media operator (or advertising media) that increases the advertising effectiveness (or advertising profit) of the advertiser. And an advertisement relay server 105 which assigns the advertisement providing priority of the advertiser.

In FIG. 1, the advertisement registration server 100 and the advertisement relay server 105 are merely named according to functions and roles on an advertisement marketplace platform, and a server group provided in the advertisement marketplace platform is the advertisement registration server 100. ) And the advertisement relay server 105 are never limited.

According to the intention of those skilled in the art, the advertisement registration server 100 and the advertisement relay server 105 may be implemented as one server or a plurality of server groups, and the present invention is not limited thereto.

2 is a diagram illustrating an advertisement request system for constructing a database 240 for allocating priorities for advertisement provision to advertisers according to an embodiment of the present invention.

In more detail, Figure 2 is a plurality of advertiser terminal 110 through the communication network to the advertisement request system through the advertiser request information, the advertisement medium type information and the advertisement medium type of the advertisement medium information, the server on the advertisement request system After confirming the advertisement medium type information and the advertisement medium type information of the advertisement request target, the advertiser of the at least one advertisement request condition information corresponding to the information of the heterogeneous advertising medium confirmed to the advertiser terminal 110 Request to register the advertisement request condition information corresponding to the advertisement medium operated by the advertiser, and the advertiser terminal 110 provides the advertisement request condition information to the advertisement request system in response to the request, the advertiser information and the advertisement request Target Media Types, Media Types of Advertising Media, and Advertising Request Conditions As a system configuration for storing information in a database 240 by linking information, those skilled in the art to which the present invention pertains may refer to and / or modify the drawing 2 to prioritize advertisement provision to the advertiser. Various implementation methods for constructing an advertisement request system for constructing a database 240 for allocating a heterogeneous advertisement medium may be inferred, but the present invention includes all the implementation methods inferred as shown in FIG. It is not limited only to the implemented method.

For example, those skilled in the art to which the present invention pertains may refer to and / or modify the drawing 2 to refer to the advertiser information, the advertisement requesting medium type information, the advertisement medium type advertisement medium information, and the advertisement request. An implementation method of collectively providing condition information, or an advertiser method, an advertisement medium type information of an advertisement request target information, an advertisement medium type advertisement medium information, and an implementation method of sequentially providing the advertisement request condition information may be inferred. The invention is characterized in that it comprises all the methods of inference.

Hereinafter, the advertiser information provided from the advertiser terminal 110, the advertisement request target advertisement medium type information, the advertisement medium type advertisement medium information, and the advertisement request condition information are provided on the advertisement request system shown in FIG. At least one or more means or components corresponding to the functional configuration stored at 240 are referred to as " ad registration server 100 " for convenience.

Referring to FIG. 2 according to an embodiment of the present invention, an advertisement request system for constructing a database 240 for allocating a priority for providing an advertisement to an advertiser to heterogeneous advertisement media includes at least one advertiser terminal connected to a communication network. (110), a database 240 for storing the advertiser information transmitted from the advertiser terminal 110, the advertisement request target advertisement medium type information, the advertisement medium type advertisement medium information, and the advertisement request condition information in association with each other. The database 240 is connected to the advertiser terminal 110 through a communication network, and receives the advertiser information transmitted through the communication network, the advertisement request target advertisement medium type information, the advertisement medium type advertisement medium information, and the advertisement request condition information. Characterized in that it comprises an advertisement registration server 100 to be stored in.

In FIG. 2, the database 240 is illustrated and described as being composed of one database 240 for convenience. However, the present invention is not limited thereto, and the database 240 includes a plurality of databases according to the intention of those skilled in the art. The 240 may include a relationally connected DBMS, and the present invention is characterized in that the database 240 includes an embodiment of the DBMS.

In addition, in FIG. 2, the advertisement registration server 100 is illustrated and described as being made up of one server for convenience, but the present invention is not limited thereto, and the advertisement registration server 100 according to the intention of those skilled in the art. May be composed of a plurality of server groups for each functional configuration, and the present invention is characterized in that the advertisement registration server 100 comprises an implementation method consisting of a plurality of server groups.

The advertiser terminal 110 uses a Transmission Control Protocol / Internet Protocol (TCP / IP) -based wired communication network (eg, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber Line (VDSL), or cable communication network). A mobile communication terminal comprising at least one wired terminal including a desktop computer or a laptop connected to the advertisement registration server 100 through a communication, or connected to a code division multiple access (CDMA) based mobile communication network, or HSDPA. At least one wireless communication terminal connected to a High Speed Downlink Packet Access (WLAN) -based wireless communication network, a portable Internet terminal connected to an IEEE 802.16x-based high-speed wireless Internet, or a wireless LAN terminal connected to an IEEE 802.11x-based wireless LAN network Characterized in that it comprises at least one or more wireless terminals including the above.

According to the exemplary embodiment of the present invention, the advertiser terminal 110 may input (or select) at least the advertiser information, the advertisement requesting advertisement medium type information, and the advertisement medium type advertisement medium information from the advertisement registration server 100. Receives and outputs one or more advertisement media registration interfaces, and inputs (or selects) advertiser information, advertisement request target advertisement media type information and advertisement media type advertisement media information through the advertisement media registration interface, and registers the advertisement through a communication network. Receives and outputs at least one advertisement request condition registration interface for transmitting to the server 100 or inputting (or selecting) the advertisement request condition information from the advertisement registration server 100, and outputting the advertisement request condition registration interface. Input (or select) the advertisement request condition information through the communication network It is preferable that a function configuration (for example, a browser program and a communication function) for transmitting to the advertisement registration server 100 is provided, and the advertisement medium registration interface and the notification providing condition registration interface may be formed as one integrated interface. Do.

Those skilled in the art to which the present invention pertains can easily infer the characteristics of the advertiser terminal 110 corresponding to at least one wired terminal or a wireless terminal, and thus a detailed description thereof is omitted for convenience. do.

According to an embodiment of the present invention, when the advertiser terminal 110 is a wired terminal, the communication network includes the TCP / IP based wired communication network, and when the advertiser terminal 110 is a wireless terminal, the communication network The CDMA-based (or HSDPA-based) mobile communication network, or IEEE 802.16x-based high-speed wireless Internet, or IEEE 802.11x-based wireless communication network is preferably made of at least one or more.

The database 240 provided on the advertisement relay system between the advertiser and the heterogeneous advertisement media in order to construct a database 240 for allocating the advertisement providing priority for the advertiser to the heterogeneous advertisement media is provided through the advertisement request system. Advertiser information transmitted from the advertiser terminal 110 by the advertisement request, the advertisement request target advertisement medium type information, the advertisement medium type advertisement medium information and the advertisement request condition information characterized in that it is stored in association.

According to the present invention, the database 240 includes information fields corresponding to N (N> 1) types of advertising media, and information corresponding to the N (N> 1) types of advertising media. The information field corresponding to the n (1? N? N) type of advertising medium of the field is characterized in that it comprises at least one advertising medium information field for storing at least one or more information on the advertising medium, the advertising medium information The field may include at least one advertisement request condition information field for storing advertisement request condition information corresponding to the advertisement medium.

Here, the advertising medium is a general term for a medium for delivering the advertising content to the customer, the advertising medium species is a print media species including one or more newspapers, magazines, or radio media species including one or more radio, television, or Signage, place media species containing one or more outdoor advertisements, or web pages, wired media species including one or more wired terminals, or wireless web pages, radio medium species containing one or more wireless terminals, or satellite DMB broadcasting, terrestrial DMB broadcasting, cable broadcasting, broadcast media species including one or more, or a payment terminal, a payment medium species including one or more POS terminals, an automatic teller machine (ATM), a cash dispenser (Cash Dispenser); It is preferred to include one or more financial media species containing one or more CD).

In addition, among the N (N> 1) types of advertisement media, the advertisement media corresponding to the nth (1? N? N) species may include any one of a plurality of media included in the advertisement media species. .

For example, when the advertisement medium includes a paper print media species, the advertisement medium preferably includes at least one newspaper medium or magazine medium.

Alternatively, when the advertisement medium species includes a radio wave species, the advertisement medium preferably includes at least one radio medium or television medium.

Alternatively, when the advertisement medium includes a paper place medium species, the advertisement medium is preferably made of at least one or more cross-selling, outdoor advertising media.

Alternatively, in the case where the advertisement medium includes a wired media species, the advertisement medium preferably includes at least one web page medium and a wired terminal medium.

Alternatively, when the advertisement medium species includes a wireless medium species, the advertisement medium preferably comprises at least one of a wireless web page medium, a wireless terminal medium.

Alternatively, when the advertisement medium includes a paper broadcast medium, the advertisement medium may include at least one satellite DMB broadcast medium, terrestrial DMB broadcast medium, cable broadcast, or IPTV medium.

Alternatively, when the advertisement medium includes a paper payment medium, the advertisement medium preferably comprises at least one payment terminal medium, POS terminal medium.

Alternatively, when the advertisement medium species includes a financial medium species, the advertisement medium preferably comprises at least one ATM medium, CD medium.

In addition, the advertisement request condition information is the advertisement medium type, advertisement output position information for each advertisement medium, advertisement format information for each advertisement medium, advertisement provision period information, advertisement cost request unit price information, advertisement providing efficiency information and advertisement cost settlement according to the advertisement provision. It is preferable to include one or more condition information.

Alternatively, when the advertisement medium includes a function of confirming the location of the customer, the advertisement request condition information may further include location-based advertisement providing condition information for providing a location-based advertisement according to the location of the customer. .

Alternatively, when the advertisement medium includes a function of identifying (or identifying) a user exposed to the advertisement, the advertisement request condition information includes the same advertisement data superimposed on the same user identified (or identified) for each advertisement medium. The advertisement nesting condition information for processing to be provided, or the advertisement nesting condition information for processing so that the same advertisement data is not provided to the same user identified (or identified) for each of the advertising media is preferably made to further include.

Alternatively, the advertisement request condition information may include daily customer number information, weekly customer number information, monthly customer number information, quarterly customer number, for at least one or more gender customer groups, age group, regional customer group, and occupational customer group accessing the advertisement medium. It is preferable to further include the information of the number of customers for each customer group including at least one or more information.

According to an embodiment of the present invention, the advertisement registration server 100 connects a communication channel with the advertiser terminal 110 through the communication network in order to provide a web interface corresponding to the advertiser terminal 110 and the communication network. Characterized in that it comprises an interface unit for managing 200, whereby the advertisement registration server 100 has a function of a web server that is connected to the communication through the advertiser terminal 110, a wired communication network or a wireless communication network. do.

According to an embodiment of the present invention, when the advertiser terminal 110 is a wired terminal to which a communication channel is connected through a TCP / IP-based wired communication network, the interface unit 200 is connected to the advertiser terminal 110 and HTTP ( Connecting a communication channel based on a Hyper-Text Transfer Protocol protocol, transmitting and outputting an advertisement media registration interface in the form of a document compatible with HTML (Hyper-Text Markup Language) to the advertiser terminal 110 through the communication channel; Perform the function of receiving and processing the advertiser information, the advertisement request target advertisement medium type information and the advertisement medium type advertisement medium information input (or selected) from the advertiser terminal 110 through the advertisement medium registration interface, or Send and output the advertisement request condition registration interface in the form of HTML (Hyper-Text Markup Language) compatible document to the advertiser terminal 110 through a communication channel. It is preferable to perform a function of receiving and processing the advertisement request condition information input (or selected) through the advertisement request condition registration interface from the advertisement main terminal 110.

According to another exemplary embodiment of the present invention, when the advertiser terminal 110 is a wireless terminal to which a communication channel is connected through a CDMA based wireless communication network, the interface unit 200 is connected to the advertiser terminal 110 and WAP (Wireless). Connect a communication channel based on Application Protocol (ME) or Mobile Explorer (ME) protocol, and the advertisement media registration interface in the form of a WML (Wireless Markup Language) or HTML compatible document to the advertiser terminal 110 through the communication channel. A function of receiving and transmitting the advertiser information, the advertisement request target advertisement medium type information, and the advertisement medium type advertisement medium information from the advertiser terminal 110 through the advertisement medium registration interface. Or request an advertisement request in the form of a wireless markup language (WML) or HTML compatible document to the advertiser terminal 110 through the communication channel. To transmit the interface register to the output, and performing by the advertiser terminal 110, a function of receiving the advertisement request condition processing the information input (or selected) through the advertisement request condition registration interface is preferred.

According to another exemplary embodiment of the present invention, when the advertiser terminal 110 is a wireless terminal to which a communication channel is connected through an IEEE 802.16x based wireless communication network, the interface unit 200 may be connected to the advertiser terminal 110. A communication channel is connected based on a wireless protocol corresponding to the IEEE 802.16x standard, an advertisement medium registration interface is transmitted to the advertiser terminal 110 through the communication channel, and the advertisement media registration interface is output, and the advertisement is transmitted from the advertiser terminal 110. Receives and processes the advertiser information, the advertisement request target advertisement medium type information, and the advertisement medium type advertisement medium information input (or selected) through a media registration interface, or the advertiser terminal 110 through the communication channel. ) Transmits and outputs an advertisement request condition registration interface to the advertisement request condition registration interface from the advertiser terminal 110. Through the device is preferred to perform the function of receiving the advertisement request condition processing the information input (or selected).

Alternatively, when the advertiser terminal 110 is a wireless terminal to which a communication channel is connected through an IEEE 802.11x based wireless communication network, the interface unit 200 corresponds to the advertiser terminal 110 and the IEEE 802.11x standard. Connect a communication channel based on a wireless protocol, transmit and output an advertisement medium registration interface to the advertiser terminal 110 through the communication channel, and input from the advertiser terminal 110 through the advertisement medium registration interface (or Select) the advertisement information, the advertisement request target advertisement medium type information and the advertisement medium type advertisement medium information, or perform an advertisement request condition registration interface to the advertiser terminal 110 through the communication channel. Transmitted and output, and inputted (or selected) from the advertiser's terminal 110 through the advertisement request condition registration interface. It is preferable to carry out the function of receiving a group advertisement request condition processing information.

Referring to FIG. 2, the advertisement registration server 100 interoperates with the interface unit 200 and stores at least advertiser information, advertisement object type information and advertisement medium type advertisement media information in the advertiser terminal 110. An interface providing unit 205 (or interface providing means) for generating (or extracting) and providing an advertisement medium registration interface for inputting (or selecting) and transmitting one or more inputs; An information receiver 210 for receiving the advertiser information, the advertisement request target advertisement medium type information, and the advertisement medium type advertisement medium information transmitted from the advertiser terminal 110 through the advertisement medium registration interface (or selected). Information receiving means) and information on the advertisement medium type in the information fields corresponding to the N advertisement medium types included in the database 240. An advertisement medium type identification unit 230 (or an advertisement medium type identification means) for identifying an information field corresponding to the advertisement medium corresponding to the advertisement medium information among at least one advertisement medium information field included in the advertisement medium type. An advertisement medium checking unit 235 (or advertisement medium checking means) for identifying an information field, an information storage unit 215 (or information storing means) for storing the received advertisement medium information in the advertisement medium information field; An information processor 220 (or information processing means) for cooperatively processing the received advertiser information with the advertisement medium information stored in the database 240, and at least one or more connected with the stored advertisement medium information from the database 240; And an information checking unit 225 (or information checking means) for checking the advertisement medium condition information field.

The interface providing unit 205 may correspond to the advertiser information, the advertisement requesting medium type information, and the advertisement corresponding to the functional configuration (eg, a browser program provided in the advertiser terminal 110) included in the advertiser terminal 110. Input (or select) media type advertisement media information to generate an advertisement media registration interface that can be transmitted to the advertisement registration server 100 through the communication network, or to extract from the D / B (not shown), the interface unit The advertisement medium registration interface generated (or extracted) in cooperation with 200 may be provided to the advertiser terminal 110 through the communication network.

According to an embodiment of the present invention, the advertisement medium registration interface may include a user interface for inputting the advertiser information and information on the type of advertisement medium to be requested and the advertisement medium among the N advertisement medium information fields included in the database 240. It is preferable to include a user interface for inputting (or selecting) the type of advertisement medium information.

Thereafter, the advertiser terminal 110 inputs (or selects) the advertiser information, the advertisement request target advertisement medium type information, and the advertisement medium type advertisement medium information based on the advertisement medium registration interface, and the advertiser information and the advertisement request. When it is confirmed that the target advertisement medium type information and the advertisement medium type advertisement medium information are input (or selected), the advertiser terminal 110 enters the advertiser information and the advertisement request target advertisement through the communication network. The media type information and the advertisement medium type advertisement medium information are transmitted to the advertisement registration server 100.

If one of ordinary skill in the art to which the present invention belongs, the advertiser information through the at least one form (Form) included in the advertising medium registration interface in the advertiser terminal 110 and the advertisement request target advertising medium Technical features for inputting (or selecting) species information and advertisement medium type advertisement media, the advertiser information inputted (or selected) through the communication protocol provided by the communication network, the advertisement medium type information and the advertisement requesting target medium information, and the advertisement medium. Since you will be familiar with the technical features of transmitting type advertisement media information to the advertisement registration server 100, a detailed description thereof will be omitted for convenience.

The information receiving unit 210 inputs (or selects) the advertiser information, the advertisement request target advertisement medium type information, and the advertisement medium type advertisement medium information through the advertisement medium registration interface in the advertiser terminal 110 to establish the communication network. When transmitting through the interface unit 200, the advertiser information, the advertisement requesting media type information and the advertisement medium type advertisement media information is received.

When the advertisement medium information corresponding to the heterogeneous advertisement medium operated by the advertisement medium operator is received through the information receiving unit 210, the advertisement medium type confirming unit 230 includes N advertisements provided in the database 240. The information field corresponding to the advertisement medium type information is identified among the information fields corresponding to the medium type.

According to an embodiment of the present invention, the advertisement medium species identification unit 230 checks which kind of advertisement medium species information is included in the first to Nth (N> 1) species of advertisement medium, and the database 240 It is preferable to check the information field corresponding to the identified advertising media species of the information field provided in the).

When the information field corresponding to the advertisement medium type is identified, the advertisement medium checking unit 235 may be connected to the database 240 to display the advertisement medium information among at least one advertisement medium information field included in the advertisement medium type. The corresponding advertisement medium information field is identified.

When the advertisement medium information field is confirmed by the advertisement medium checking unit 235, the information storage unit 215 stores the received advertisement medium information in the advertisement medium information field according to the corresponding advertisement medium information field property. It is characterized by.

After the advertisement medium information received through the information receiving unit 210 is stored in the advertisement medium information field, the information processing unit 220 displays the advertiser information received through the information receiving unit 210 on the database 240. And the advertisement medium information stored in the advertisement medium information field.

According to an embodiment of the present invention, when the information field for storing the advertiser information is provided in the database 240, the information processing unit 220 may include an information field for storing the advertiser information on the database 240. It is preferable to link the advertisement medium information fields for storing the advertisement medium information.

According to another exemplary embodiment of the present invention, when an information field for storing advertiser information is provided outside the database 240, the information processing unit 220 stores the advertiser on an external DB (not shown) storing the advertiser information. Preferably, the information field storing information and the advertisement medium information field storing the advertisement medium information in the database 240 are connected in a relational manner.

When the advertiser information, the advertisement request target advertisement medium type information, and the advertisement medium type advertisement medium information are linked and stored, the information checking unit 225 may include at least one or more connected to the stored advertisement medium information from the database 240. And confirming the advertisement medium condition information field.

Referring to FIG. 2, the advertisement registration server 100 interoperates with the interface unit 200 to input (or select) an advertisement including at least one advertisement request condition information from the advertiser terminal 110 and transmit the advertisement. An interface providing unit 205 (or an interface providing unit) for generating (or extracting) a request condition registration interface and interworking with the interface unit 200 provides the advertisement request condition registration interface in the advertiser terminal 110. An information receiving unit 210 (or information receiving means) for receiving the advertisement request condition information inputted through (or selected) and transmitted, and an information storage unit for storing the received advertisement request condition information in the database 240 ( 215 (or information storage means).

The interface providing unit 205 inputs (or selects) the advertisement request condition information corresponding to a function configuration (for example, a browser program provided in the advertiser terminal 110) included in the advertiser terminal 110 and the communication network. Generate an advertisement request condition registration interface that can be transmitted to the advertisement registration server 100 through, or extract from the D / B (not shown), and generated (or extracted) in conjunction with the interface unit 200 The advertisement request condition registration interface may be provided to the advertiser terminal 110 through the communication network.

According to an embodiment of the present invention, the advertisement request condition registration interface is a user interface for inputting (or selecting) at least one advertisement request condition information to be stored in the advertisement request condition information field identified by the information checking unit 225. It is preferable to comprise a.

Thereafter, the advertiser terminal 110 inputs (or selects) advertisement request condition information based on the advertisement request condition registration interface, and when it is confirmed that at least one advertisement request condition information is input (or selected), the advertiser The terminal 110 transmits the at least one advertisement request condition information input (or selected) to the advertisement registration server 100 through the communication network.

If one of ordinary skill in the art to which the present invention belongs, the advertiser terminal 110 inputs the advertisement request condition information through at least one form (form) included in the advertisement request condition registration interface (or And technical features for transmitting the at least one advertisement request condition information input (or selected) to the advertisement registration server 100 through a communication protocol provided by the communication network. Detailed description thereof will be omitted for convenience.

The information receiving unit 210 inputs (or selects) the advertisement request condition information through the advertisement request condition registration interface in the advertiser terminal 110 and transmits the information through the communication network, interworking with the interface unit 200. And receiving the advertisement request condition information.

When the advertisement request condition information is received through the information receiving unit 210, the information storage unit 215 stores the received at least one advertisement among the advertisement request condition information fields connected to the advertisement medium information field on the database 240. The advertisement request condition information field corresponding to the request condition information is checked, and the advertisement request condition information is stored according to the checked attribute of the advertisement request condition information field.

3A and 3B illustrate a process of constructing a database 240 for allocating priorities for providing advertisements to heterogeneous advertisement media according to an embodiment of the present invention.

3a and 3b show the advertiser information, the advertisement request target advertisement medium type information and the advertisement medium type advertisement medium information from the advertiser terminal 110 to the advertisement request system through the communication network. After the server checks the advertisement requesting medium type information and the advertisement medium type advertisement medium information in the server, the advertisement medium among the at least one advertisement request condition information corresponding to the identified heterogeneous advertisement medium information to the advertiser terminal 110. If the request is made to register the advertisement request condition information corresponding to the advertising media operated by the operator, and in response to the request from the advertiser terminal 110 provides the advertisement request condition information to the advertisement request system, the advertiser information and the advertisement Information on the type of advertisement medium to be requested, information on the advertisement medium by the type of advertisement medium, and the advertisement request Regarding the process of linking the information to the database 240, a person having ordinary knowledge in the art to which the present invention pertains provides an advertisement for the advertiser by referring to and / or modifying the drawings 3a and 3b. Various implementation methods for the process of constructing the database 240 for assigning priorities to heterogeneous advertising media may be inferred, but the present invention includes all the implementation methods inferred above, and is shown in FIGS. 3a and 3b. It is not limited only to the implementation method shown.

Hereinafter, in FIG. 3A and FIG. 3B, the advertisement registration server 100 on the advertisement request system shown in FIG. 2 is referred to as a "server" for convenience, and the advertiser terminal 110 on the advertisement request system shown in FIG. It is called "terminal".

3A and 3B, the terminal on the advertisement request system shown in FIG. 2 connects to the server through the communication network and allocates a database 240 for assigning advertisement providing priority to advertisers to different kinds of advertisement media. Connect a communication channel for establishing (300).

According to the exemplary embodiment of the present invention, the communication channel connection process may further include at least one process of logging in to the server from the terminal, or registering to the server from the terminal. In the customer information corresponding to the terminal is extracted (or obtained).

Those skilled in the art to which the present invention pertains, the terminal is connected to the server according to the communication protocol corresponding to the communication network through a browser program corresponding to the communication network to provide the advertisement priority to the advertiser Since you will be familiar with the technical features of connecting a communication channel for establishing a database 240 for allocating heterogeneous advertising media, a detailed description thereof will be omitted for convenience.

As described above, when a communication channel for establishing a database 240 for allocating a priority of advertisement provision for an advertiser to heterogeneous advertisement media is connected between the terminal and the server, the terminal connects the advertiser to the server through the communication channel. Request an advertisement medium registration interface for constructing a database 240 for allocating advertisement providing priority for heterogeneous advertisement media (305), and correspondingly, the server requests the advertiser information and the advertisement request target from the terminal. Generating (or extracting) an advertisement medium registration interface including a user interface for inputting (or selecting) advertisement medium type information and advertisement medium type advertisement medium information (310); and generating (or extracting) the advertisement medium registration interface. It is transmitted to the terminal through the communication channel (315).

Thereafter, the terminal processes 320 to input (or select) the advertiser information, the advertisement request target advertisement medium type information, and the advertisement medium type advertisement medium information through the user interface included in the advertisement medium registration interface.

If the advertiser information, the advertisement request target advertisement medium type information and the advertisement medium type advertisement medium information is input (or selected) in the terminal (325), the terminal transmits the advertiser information and the advertisement to the server through the communication channel. The advertisement medium type information and the advertisement medium type advertisement medium information to be requested are transmitted (330), and correspondingly, the server transmits the advertisement medium type among the information fields corresponding to the N advertisement medium types included in the database 240. Identify an information field corresponding to the information (335), and generate or verify an advertisement medium information field corresponding to the advertisement medium information among at least one advertisement medium information field included (or linked) in the identified information field; (340).

According to an exemplary embodiment of the present invention, when the advertisement medium information field is not provided in the database 240, the server generates an advertisement medium information field for storing the advertisement medium information in the database 240. It is desirable to.

According to another exemplary embodiment of the present invention, when the advertisement medium information field is already provided in the database 240, the server preferably checks the advertisement medium information field provided in the database 240.

When the advertisement medium information field is generated (or confirmed), the server stores the advertisement medium information in the advertisement medium information field (345), and associates the advertisement medium information stored in the database 240 with the advertiser information. (350)

When an information field for storing the advertiser information is provided in the database 240 according to an embodiment of the present invention, the server stores the advertiser information on the database 240 and the advertisement medium information. It is desirable to link the fields.

According to another exemplary embodiment of the present invention, when an information field for storing advertiser information is provided outside the database 240, the server stores the advertiser information on an external DB (not shown) storing the advertiser information. The relation between the information field and the advertisement medium information field in the database 240 is relational.

In addition, the server checks (355) at least one advertisement request condition information field connected to the advertisement medium information field, and inputs (or selects) at least one advertisement request condition information to be stored in the identified advertisement request condition information field. In step 360, the advertisement request condition registration interface is generated (or extracted).

Thereafter, the server transmits the generated (or extracted) advertisement request condition registration interface to the terminal via the communication channel (365), and correspondingly, the terminal corresponds to the user interface included in the advertisement request condition registration interface. In step 370, the advertisement request condition information is input (or selected) through.

If the advertisement request condition information is input (or selected) in the terminal (375), the terminal transmits the advertisement request condition information to the server through the communication channel (380), and the server correspondingly The received advertisement request condition information is stored in the confirmed advertisement request condition information field according to the attribute of the corresponding advertisement request condition information field (385).

4 is a diagram illustrating an advertisement relay system between an advertiser and an advertisement medium for allocating priorities for advertisement provision to advertisers according to an embodiment of the present invention.

In more detail, FIG. 4 illustrates that the advertisement medium operator information, the advertisement medium type selection information, and the advertisement medium selection information are provided from the plurality of advertisement medium operator terminals 115 to the advertisement relay system between the advertiser and the advertisement medium through a communication network. And the advertisement medium information corresponding to the advertisement medium operator information and the advertisement medium selection information for each advertisement medium type among the advertisement medium information registered in the database 430 in a server on an advertisement relay system between an advertisement medium and the database 430. ) Requesting the advertiser to select one or more advertisement request condition information from one or more advertisement request condition information connected to the advertisement medium information, and the advertisement medium operator terminal 115 selects the advertisement request condition information in response to the request. To the advertisement relay system between the advertiser and the media, the optical A system for storing media operator information, advertisement medium information corresponding to the advertisement medium operator information, advertisement medium selection information for each advertisement medium type, and advertisement request condition information corresponding to the advertisement request condition selection information and storing the same in the storage medium 435. As for the configuration, those skilled in the art to which the present invention belongs, advertisers and advertising media that assigns the priority of advertisement provision for the advertiser to the heterogeneous advertising media by referring to and / or modifying the Figure 4 Various implementation methods for the construction of the intermediary advertisement relay system may be inferred, but the present invention includes all the implementation methods inferred above and is not limited to the implementation method shown in FIG.

For example, a person having ordinary knowledge in the technical field to which the present invention belongs may refer to and / or modify the drawing 4 to select the advertisement medium operator information, advertisement medium species selection information, advertisement medium selection information, and advertisement request condition selection information. It is possible to infer an implementation method of collectively selecting or an implementation method of sequentially selecting advertisement request conditions for each category according to the advertisement request condition category, but the present invention comprises all the inferred implementation methods. It is done.

Hereinafter, the advertisement medium information corresponding to the advertisement medium operator information and the advertisement medium selection information for each advertisement medium and the advertisement medium information provided from the advertisement medium operator terminal 115 on the advertisement relay system between the advertiser and the advertisement medium shown in FIG. At least one or more means for storing the advertisement request condition information corresponding to the advertisement request condition selection information in the storage medium 435 or a component corresponding to the functional configuration is referred to as the " advertising relay server 105 "

Referring to FIG. 4 according to an embodiment of the present invention, an advertisement relay system between an advertiser and an advertisement medium that assigns a priority for providing an advertisement to a heterogeneous advertisement medium may include at least one advertisement medium operator terminal connected to a communication network. 115) and at least one corresponding to the advertisement medium operator information, the advertisement medium type selection information, the advertisement medium selection information, and the advertisement medium operated by the advertisement medium operator registered through the advertisement medium registration system shown in FIG. A database 430 for storing the above advertisement request condition information, advertisement medium information corresponding to advertisement medium operator information transmitted from the advertisement medium operator terminal 115 and advertisement medium selection information for each advertisement medium type, and the advertisement request condition selection; A storage medium 435 for storing and storing advertisement request condition information corresponding to the information; The storage medium 435 is connected to the body operator terminal 115 through a communication network and receives the advertisement medium operator information, the advertisement medium type selection information, the advertisement medium selection information, and the advertisement request condition selection information transmitted through the communication network. Characterized in that it comprises a commercial relay server 105 to store.

In FIG. 4, the database 430 and the storage medium 435 are illustrated and described as being composed of one database 430 for convenience. However, the present invention is not limited thereto and according to the intention of the person skilled in the art. The database 430 and the storage medium 435 may include a DBMS in which a plurality of databases 430 are connected in a relational manner. The present invention provides a method in which the database 430 and the storage medium 435 are in the form of the DBMS. Characterized in that comprises a.

In addition, in FIG. 4, the advertisement relay server 105 is illustrated and described as being composed of one server for convenience. However, the present invention is not limited thereto, and the advertisement relay server 105 is not limited to the intention of those skilled in the art. It may be composed of a plurality of server groups for each functional configuration, the present invention is characterized in that the advertisement relay server 105 comprises an implementation method consisting of a plurality of server groups.

The advertisement medium operator terminal 115 may be a wired communication network based on Transmission Control Protocol / Internet Protocol (TCP / IP) (eg, Asymmetric Digital Subscriber Line (ADSL) / Very High-data Rate Digital Subscriber Line (VDSL), or cable communication network). A mobile communication terminal including at least one wired terminal including a desktop computer or a notebook computer connected to the advertisement relay server 105 through the advertisement relay server 105 or connected to a code division multiple access (CDMA) based mobile communication network; Or a wireless communication terminal connected to a High Speed Downlink Packet Access (HSDPA) based wireless communication network, a mobile Internet terminal connected to an IEEE 802.16x based high speed wireless Internet, or a wireless LAN terminal connected to an IEEE 802.11x based wireless LAN network. It characterized in that it comprises at least one or more radio terminals including at least one.

According to an embodiment of the present invention, the advertisement medium operator terminal 115 may input (or select) at least one advertisement medium operator information, advertisement medium type selection information, and advertisement medium selection information from the advertisement relay server 105. The advertisement relay selection server 105 receives and outputs an advertisement medium selection interface, inputs (or selects) advertisement medium operator information, advertisement medium type selection information, and advertisement medium selection information through the advertisement medium selection interface. Or at least one advertisement request condition selection interface for inputting (or selecting) the advertisement request condition selection information from the advertisement relay server 105, and outputting the received request condition selection interface. The advertisement request condition selection information is input (or selected) through a communication network. System configuration function for transmitting to the server 105 is preferably provided with a (e.g., a browser program and communication function).

Those skilled in the art to which the present invention pertains will be able to easily infer the characteristics of the advertising media operator terminal 115 corresponding to at least one or more wired or wireless terminal, detailed description thereof Omit for convenience.

When the advertisement medium operator terminal 115 is a wired terminal according to an embodiment of the present invention, the communication network includes the TCP / IP based wired communication network, and the advertisement medium operator terminal 115 is a wireless terminal. In this case, the communication network preferably comprises at least one of the CDMA-based (or HSDPA-based) mobile communication network, IEEE 802.16x-based high-speed wireless Internet, or IEEE 802.11x-based wireless LAN communication network.

The storage medium 435 provided on an advertisement relay system between an advertiser and an advertisement medium includes advertisement medium operator information transmitted from the advertisement medium operator terminal 115 and advertisement medium information corresponding to advertisement medium selection information for each advertisement medium type. And storing advertisement request condition information corresponding to the advertisement request condition selection information.

Here, the advertising medium is a general term for a medium for delivering the advertising content to the customer, a print medium containing one or more newspapers, magazines, or radio media including one or more radio, television, or at least one sign or outdoor advertisement. At least one place media or web page, a wired medium including one or more wired terminals, or a wireless web page, a wireless medium including one or more wireless terminals, or at least one satellite DMB broadcast, terrestrial DMB broadcast, cable broadcast, or IPTV. One or more broadcasting media, or a payment terminal, a payment medium including one or more POS terminals, or a financial medium including one or more automatic teller machines (ATMs) and cash dispensers (Cash Dispenser). It is preferable to comprise.

Herein, the advertisement request condition information includes information on the type of the advertisement medium, advertisement output position information for each advertisement medium, advertisement format information for each advertisement medium, advertisement provision period information, advertisement cost request unit price information, advertisement providing efficiency information, and advertisement cost settlement according to advertisement provision. It is preferable to include one or more condition information.

Alternatively, when the advertisement medium includes a function of confirming the location of the customer, the advertisement request condition information may further include location-based advertisement providing condition information for providing a location-based advertisement according to the location of the customer. .

Alternatively, when the advertisement medium includes a function of identifying (or identifying) a user exposed to the advertisement, the advertisement request condition information includes the same advertisement data superimposed on the same user identified (or identified) for each advertisement medium. The advertisement nesting condition information for processing to be provided, or the advertisement nesting condition information for processing so that the same advertisement data is not provided to the same user identified (or identified) for each of the advertising media is preferably made to further include.

Alternatively, the advertisement request condition information may include daily customer number information, weekly customer number information, monthly customer number information, quarterly customer information about at least one gender customer group, age group, regional customer group, and occupational customer group accessing the advertisement medium. It is preferable that the customer number information for each customer group including at least one or more number information is further included.

According to an embodiment of the present invention, the advertisement relay server 105 communicates with the advertisement medium operator terminal 115 through the communication network to provide a web interface corresponding to the advertisement medium operator terminal 115 and a communication network. And an interface unit 400 for connecting and managing channels, whereby the advertisement relay server 105 is communicatively connected to the advertisement medium operator terminal 115 through a wired communication network or a wireless communication network. It has the function of a web server.

According to an embodiment of the present invention, when the advertisement medium operator terminal 115 is a wired terminal to which a communication channel is connected through a TCP / IP-based wired communication network, the interface unit 400 may include the advertisement medium operator terminal 115. And a communication channel based on a Hyper-Text Transfer Protocol (HTTP) protocol, and an advertisement medium selection interface in the form of a Hyper-Text Markup Language (HTML) compatible document to the advertisement medium operator terminal 115 through the communication channel. A function of transmitting and outputting and receiving and processing the advertisement medium operator information, advertisement medium type selection information, and advertisement medium selection information input (or selected) through the advertisement medium selection interface from the advertisement medium operator terminal 115. Or the advertisement request condition in the form of a Hyper-Text Markup Language (HTML) compatible document to the advertisement medium operator terminal 115 through the communication channel. To output to the transmission interface, and performs a function of an advertising medium from the operator terminal 115 receives the advertisement request condition processing the selection information input (or selected) through the advertisement request condition selection interface is preferred.

According to another exemplary embodiment of the present invention, when the advertisement medium operator terminal 115 is a wireless terminal to which a communication channel is connected through a CDMA based wireless communication network, the interface unit 400 may include the advertisement medium operator terminal 115. And a communication channel based on a WAP (Wireless Application Protocol) or ME (Mobile Explorer) protocol, and a WML (Wireless Markup Language) or HTML compatible document form to the advertisement medium operator terminal 115 through the communication channel. Transmits and outputs an advertisement medium selection interface of the advertisement medium selection interface; Reception processing, or WML (Wireless Markup Language), or HT to the advertisement media operator terminal 115 through the communication channel. A function of transmitting and outputting an advertisement request condition selection interface in the form of an ML-compatible document, and receiving and processing the advertisement request condition selection information input (or selected) from the advertisement medium operator terminal 115 through the advertisement request condition selection interface. It is preferable to carry out.

According to another exemplary embodiment of the present invention, when the advertisement medium operator terminal 115 is a wireless terminal to which a communication channel is connected through an IEEE 802.16x based wireless communication network, the interface unit 400 may include the advertisement medium operator terminal. And a communication channel based on a wireless protocol corresponding to the IEEE 802.16x standard, transmits and outputs an advertisement medium selection interface to the advertisement medium operator terminal 115 through the communication channel, and outputs the advertisement medium. Receives and processes the advertisement medium operator information, the advertisement medium type selection information, and the advertisement medium selection information input (or selected) from the operator terminal 115 through the advertisement medium selection interface, or through the communication channel. Sending and outputting an advertisement request condition selection interface to the advertisement medium operator terminal 115, the advertisement medium operator terminal It is preferable to perform a function of receiving and processing the advertisement request condition selection information input (or selected) from the 115 through the advertisement request condition selection interface.

Alternatively, when the advertising medium operator terminal 115 is a wireless terminal to which a communication channel is connected through an IEEE 802.11x based wireless communication network, the interface unit 400 may connect the advertisement medium operator terminal 115 to the IEEE 802.11x. A communication channel is connected based on a wireless protocol corresponding to a standard, an advertisement medium selection interface is transmitted to the advertisement medium operator terminal 115 through the communication channel, and is output. The advertisement medium operator terminal 115 outputs the advertisement. Receives and processes the advertisement medium operator information, the advertisement medium type selection information, and the advertisement medium selection information input (or selected) through a medium selection interface, or the advertisement medium operator terminal 115 through the communication channel. Transmits and outputs an advertisement request condition selection interface to the advertisement request condition from the advertisement medium operator terminal 115. To select via the interface functions to receive process input (or select) the selection information, the advertisement request condition is preferred.

Referring to FIG. 4, the advertisement relay server 105 links at least one advertisement medium operator information, advertisement medium type selection information, and advertisement medium selection information in the advertisement medium operator terminal 115 in cooperation with the interface unit 400. An interface providing unit 405 (or interface providing unit) for generating (or extracting) an advertisement medium selection interface for inputting (or selecting) and transmitting the input (or selection) including the above; and the advertisement in cooperation with the interface unit 400 An information receiving unit 410 (or information receiving) for receiving the advertisement medium operator information, the advertisement medium type selection information, and the advertisement medium selection information transmitted from the media operator terminal 115 through the advertisement medium selection interface (or selected). Means) and advertisement medium information corresponding to the received advertisement medium selection information according to the received advertisement medium type in association with the database 430. It is characterized in that it comprises a information confirmation unit 415 (or information confirmation means) for confirming one or more advertisement request condition information associated with the advertisement medium information.

The interface providing unit 405 selects the advertisement medium operator information and the advertisement medium type in response to a function configuration (eg, a browser program provided in the advertisement medium operator terminal 115) included in the advertisement medium operator terminal 115. Generate an advertisement medium selection interface that can input (or select) information and advertisement medium selection information to the advertisement relay server 105 through the communication network, or extract from the D / B (not shown), The advertisement medium selection interface generated in conjunction with the unit 400 may be provided to the advertisement medium operator terminal 115 through the communication network.

According to an embodiment of the present invention, the advertisement medium selection interface may select a user interface for inputting advertisement medium operator information and at least one advertisement medium matching the N advertisement medium information fields included in the database 430. It is preferable to include a user interface for inputting (or selecting) advertisement medium type selection information and advertisement medium selection information.

Thereafter, the advertisement medium operator terminal 115 inputs (or selects) advertisement medium operator information, advertisement medium type selection information, and advertisement medium selection information based on the advertisement medium selection interface, and the advertisement medium operator information and the advertisement medium. When it is confirmed that the species selection information and the advertisement medium selection information are input (or selected), the advertisement medium operator terminal 115 transmits the advertisement medium operator information and the advertisement medium species selection information through the communication network. And advertisement medium selection information to the advertisement relay server 105.

Those skilled in the art to which the present invention pertains, the advertisement medium operator information and the advertising medium through the at least one form (Form) included in the advertisement medium selection interface in the advertising medium operator terminal 115 Technical features for inputting (or selecting) species selection information and advertisement medium selection information, advertisement medium operator information, advertisement medium species selection information, and advertisement medium selection information inputted (or selected) through a communication protocol provided by the communication network. Since it will be familiar with the technical features of transmitting to the advertisement relay server 105, a detailed description thereof will be omitted for convenience.

The information receiving unit 410 inputs (or selects) the advertisement medium operator information, the advertisement medium type selection information, and the advertisement medium selection information through the communication network through the advertisement medium selection interface at the advertisement medium operator terminal 115. In transmission, the advertisement medium operator information, advertisement medium type selection information, and advertisement medium selection information may be received in association with the interface unit 400.

When the advertisement medium type selection information and the advertisement medium selection information are received through the information receiving unit 410, the information checking unit 415 is linked with the database 430 to select the received advertisement medium type advertisement medium selection information. And confirming the advertisement medium information corresponding to the advertisement medium information. When the advertisement medium information corresponding to the advertisement medium selection information for each type of advertisement medium is confirmed, the information checking unit 415 is one associated with the advertisement medium information. Characterized above is to check the advertisement request condition information.

Referring to FIG. 4, the advertisement relay server 105 is inputted (or selected) including at least one advertisement request condition selection information from the advertisement medium operator terminal 115 in cooperation with the interface unit 400. Interface advertisement unit 405 (or interface providing means) for generating (or extracting) the advertisement request condition selection interface to interface with the interface unit 400 and the advertisement medium operator terminal 115 to the advertisement; Information receiving unit 410 (or information receiving means) for receiving the advertisement request condition selection information input (or selected) through the request condition selection interface, and the advertisement medium operator information and advertisement medium selection information for each type of advertisement medium. Storage medium 43 by linking advertisement medium information corresponding to the advertisement request condition information corresponding to the received advertisement request condition selection information. And an information storage unit 420 (or information storage means) for storing in 5).

The interface providing unit 405 inputs the advertisement request condition selection information corresponding to a function configuration (eg, a browser program provided in the advertisement medium operator terminal 115) included in the advertisement medium operator terminal 115 (or Select) to generate an advertisement request condition selection interface that can be transmitted to the advertisement relay server 105 through the communication network, or extract from the D / B (not shown), and generate the linkage with the interface unit 400. (Or extracted) the advertisement request condition selection interface is provided to the advertisement medium operator terminal 115 through the communication network.

According to an embodiment of the present invention, the advertisement request condition selection interface may include one or more advertisement request condition information for signing an advertisement contract with at least one advertiser among one or more advertisement request condition information confirmed by the information checking unit 415. It is preferable to include a user interface for inputting (or selecting).

Thereafter, the advertisement medium operator terminal 115 inputs (or selects) advertisement request condition selection information based on the advertisement request condition selection interface, and when it is confirmed that at least one advertisement request condition information is input (or selected) The advertisement medium operator terminal 115 transmits the at least one advertisement request condition information input (or selected) to the advertisement relay server 105 through the communication network.

Those skilled in the art to which the present invention pertains, the advertisement medium operator terminal 115 receives the advertisement request condition selection information through at least one form (Form) included in the advertisement request condition selection interface; Understand the technical features to input (or select) and the technical features to transmit the at least one advertisement request condition information input (or selected) through the communication protocol provided by the communication network to the advertisement relay server 105. Since there will be, a detailed description thereof will be omitted for convenience.

The information receiving unit 410 inputs (or selects) the advertisement request condition selection information from the advertisement medium operator terminal 115 through the advertisement request condition selection interface and transmits it through the communication network. In conjunction with and characterized in that for receiving the advertisement request condition selection information.

When the advertisement request condition selection information is received through the information receiving unit 410, the information storage unit 420 receives advertisement medium information corresponding to the advertisement medium selection information for each advertisement medium type and the advertisement request from the database 430. The advertisement request condition information corresponding to the condition selection information is checked, and the storage medium 435 is linked with the advertisement medium operator information and the advertisement medium information (eg, heterogeneous advertisement medium information selected by the advertiser) and the advertisement request condition information. Characterized in that stored in.

Referring to FIG. 4, the advertisement relay server 105 interoperates with the interface unit 400 to provide advertisement amount information according to advertisement request conditions for each advertisement medium corresponding to an advertisement medium type in the advertisement medium operator terminal 115. An interface providing unit 405 (or interface providing unit) for generating (or extracting) an advertisement amount input interface for inputting (or selecting) and transmitting at least one input, and interworking with the interface unit 400. An information receiving unit 410 that receives advertisement price information according to advertisement request conditions for each advertisement medium corresponding to the type of advertisement medium transmitted from the advertisement medium operator terminal 115 through the advertisement price input interface (or selected). (Or information receiving means) and the advertisement amount information according to the advertisement request conditions for each advertisement medium corresponding to the type of advertisement medium. Among the information storage unit 420 (or information storage means) stored in the medium 435 and the advertisement amount information registered by a plurality of advertisers in association with the storage medium 435, the advertisement effect (or advertisement profit) of the advertiser Information confirmation unit 415 (or information confirmation means) for confirming the advertising medium operator information associated with the increased advertising amount information, and information processing unit 425 (or information processing to process the advertiser to advertise through the advertising medium) Processing means).

The interface providing unit 405 corresponds to each advertisement medium corresponding to the type of advertisement medium in response to a function configuration (eg, a browser program provided in the advertisement medium operator terminal 115) provided in the advertisement medium operator terminal 115. Input (or select) the advertisement amount information according to the advertisement request conditions to generate an advertisement amount input interface that can be transmitted to the advertisement relay server 105 through the communication network, or extracted from the D / B (not shown), The advertisement price input interface generated in conjunction with the interface unit 400 may be provided to the advertisement medium operator terminal 115 through the communication network.

Thereafter, the advertisement medium operator terminal 115 inputs (or selects) the advertisement amount information according to the advertisement request condition for each advertisement medium corresponding to the advertisement medium type based on the advertisement amount input interface, and inputs the advertisement amount information ( Or selected), the advertisement medium operator terminal 115 transmits the input (or selected) advertisement amount information to the advertisement relay server 105 through the communication network.

If one of ordinary skill in the art to which the present invention pertains, the advertisement medium operator terminal 115 corresponds to the advertisement medium species through at least one form form included in the advertisement price input interface. Technical characteristics of inputting (or selecting) advertisement amount information according to advertisement request conditions for each medium, and transmitting the input (or selection) advertisement amount information to the advertisement relay server 105 through a communication protocol provided by the communication network. Since it will be familiar with the technical features, a detailed description thereof will be omitted for convenience.

The information receiving unit 410 inputs (or selects) the advertisement price information according to the advertisement request condition for each advertisement medium corresponding to the type of the advertisement medium through the advertisement price input interface at the advertisement medium operator terminal 115, thereby allowing the communication network. When transmitting through, in conjunction with the interface unit 400, characterized in that for receiving the advertisement price information according to the advertisement request conditions for each advertisement medium corresponding to the type of the advertisement medium.

The advertisement price information according to the advertisement request condition for each advertisement medium corresponding to the type of advertisement medium may include advertisement price information and advertisement providing period information according to advertisement provision through the advertisement medium.

When the advertisement amount information according to the advertisement request condition for each advertisement medium corresponding to the advertisement medium type is received, the information storage unit 420 links the advertisement medium operator information and the received advertisement amount information to the storage medium 435. It is characterized by storing in).

Thereafter, the information checking unit 415 includes the same advertisement medium and advertisement request condition information, wherein the advertisement effect (or advertisement profit) of the advertiser is increased among at least one advertisement amount information stored in the storage medium 435. And confirming the advertisement medium operator information associated with the advertisement amount information.

The advertisement amount information is characterized in that the lower the advertising fee, the higher the advertising responsiveness of the customer exposed to the advertising medium increases the advertising effect (or advertising profit) of the advertiser.

If the advertisement request condition information is matched with the advertisement request condition information in the database 430, advertisement provision condition information registered by a plurality of advertisement medium operators is stored, or advertisement provision condition information registered by the advertisement medium operator in the information checking unit 415. When access is possible, the information checking unit 415 compares the advertisement request condition information with the advertisement provision condition information and registers advertisement provision condition information for increasing advertisement effect (or advertisement profit) of the advertiser. It is possible to confirm the advertisement medium operator information (or advertisement medium information) corresponding to the.

If the advertisement medium operator information associated with the advertisement amount information for increasing the advertisement effect (or advertisement profit) of the advertiser among the advertisement amount information stored in the storage medium 435 is confirmed, the information processing unit 425 is the advertisement medium operator. The advertisement medium corresponding to the information may be processed to have an advertisement providing priority for an advertiser.

According to the exemplary embodiment of the present invention, the information processing unit 425 stores the advertisement medium operator information, the advertisement amount information, and the advertiser information in association with a separate advertisement management D / B (not shown), thereby allowing the advertiser to It is desirable to process the advertisements to serve at least one or more customers.

According to another exemplary embodiment of the present invention, the information processor 425 transmits the advertisement medium operator information and the advertisement amount information to the advertiser terminal, so that the advertiser provides an advertisement to at least one or more customers through the advertisement medium. It is preferable to process so that.

5A and 5B illustrate an information registration process of allocating priorities for advertisement provision to heterogeneous advertisement media according to an embodiment of the present invention.

In more detail, FIGS. 5A and 5B illustrate that when a plurality of advertisement medium operator terminals 115 provide advertisement medium operator information, advertisement medium type selection information, and advertisement medium selection information to an advertisement relay system between an advertiser and an advertisement medium through a communication network. Verifying the advertisement medium information corresponding to the advertisement medium operator information and advertisement medium selection information for each advertisement medium type among the advertisement medium information registered in the database 430 in the server on the advertisement relay system between the advertiser and the advertisement medium, Ask the advertiser to select one or more advertisement request condition information from the one or more advertisement request condition information connected to the advertisement medium information in the database 430, and the advertisement medium operator terminal 115 in response to the request By providing the condition selection information to the ad relay system between the advertiser and the media, The advertisement medium operator information, the advertisement medium operator information, the advertisement medium information corresponding to the advertisement medium selection information for each type of advertisement medium, and the advertisement request condition information corresponding to the advertisement request condition selection information are stored in the storage medium 435. As a person of ordinary skill in the art to which the present invention pertains, reference and / or modification of the drawings 5a and 5b may be used to assign priorities for providing advertisements to the different media. Various implementation methods for the information registration process may be inferred, but the present invention includes all the implementation methods inferred above and is not limited to the implementation methods shown in FIGS. 5A and 5B.

Hereinafter, in FIG. 5A and FIG. 5B, the advertisement relay server 105 on the advertisement relay system between the advertiser and the advertisement medium shown in FIG. 4 is referred to as a "server" for convenience, and the advertisement between the advertiser and the advertisement medium shown in FIG. The advertisement medium operator terminal 115 on the relay system is referred to as a "terminal" for convenience.

5A and 5B, a terminal on an advertisement relay system between an advertiser and an advertisement medium illustrated in FIG. 4 accesses the server through the communication network to allocate advertisement priority to advertisers to heterogeneous advertisement media. Connect the communication channel (500).

According to the exemplary embodiment of the present invention, the communication channel connection process may further include at least one process of logging in to the server from the terminal, or registering to the server from the terminal. In the customer information corresponding to the terminal is extracted (or obtained).

Those skilled in the art to which the present invention pertains, the terminal is connected to the server according to the communication protocol corresponding to the communication network through a browser program corresponding to the communication network to provide the advertisement priority to the advertiser Since you will be familiar with the technical features of connecting communication channels allocated to heterogeneous advertising media, a detailed description thereof will be omitted for convenience.

As described above, when the communication channel for allocating the advertisement providing priority for the advertiser to the heterogeneous advertising media is connected between the terminal and the server, the terminal heterogeneous the advertisement providing priority for the advertiser to the server through the communication channel. Requesting an advertisement medium selection interface to allocate to the advertisement medium of the user (505), and correspondingly, the server inputs (or selects) the advertisement medium operator information, advertisement medium type selection information, and advertisement medium selection information in the terminal. An advertisement medium selection interface including a user interface is generated (or extracted) (510), and the generated (or extracted) advertisement medium selection interface is transmitted to the terminal through the communication channel (515).

Thereafter, the terminal processes the advertisement medium operator information, advertisement medium type selection information, and advertisement medium selection information to be input (or selected) through the user interface included in the advertisement medium selection interface (520).

If the advertisement medium operator information, advertisement medium type selection information, and advertisement medium selection information are input (or selected) in the terminal (525), the terminal transmits the advertisement medium operator information and the advertisement medium to the server through the communication channel. And transmits the species selection information and the advertisement medium selection information (530), and correspondingly, the server associates with the database 430 constructed through the advertisement medium registration system shown in FIG. After checking the N pieces of advertisement medium information corresponding to the medium selection information (535), and after confirming one or more advertisement request condition information associated with the advertisement medium information (540), the advertiser has at least one or more of the identified advertisement request condition information; In operation 545, the advertisement request condition selection interface including the user interface for selecting advertisement request condition information is generated (or extracted). .

According to an embodiment of the present invention, the advertisement request condition selection interface may include one or more advertisement request condition information for signing an advertisement contract with at least one advertiser among one or more advertisement request condition information confirmed by the information checking unit 415. It is preferable to include a user interface for inputting (or selecting).

Thereafter, the server transmits the generated (or extracted) advertisement request condition selection interface to the terminal through the communication channel (550), and correspondingly, the terminal includes the user interface included in the advertisement request condition selection interface. In step 555, the advertisement request condition selection information is input (or selected).

If the advertisement request condition selection information is input (or selected) in the terminal (560), the terminal transmits the advertisement request condition selection information to the server through the communication channel (565), and correspondingly the server In operation 570, the advertisement medium operator information, the advertisement medium information, and the advertisement request condition information are linked to each other and stored in the storage medium 435.

6 is a diagram illustrating a process of relaying an advertisement contract between heterogeneous advertising media and a plurality of advertisers according to an embodiment of the present invention.

In more detail, FIG. 6 provides the advertisement medium input terminal from the advertisement relay server 105 on the advertisement relay system between the advertiser and the advertisement medium shown in FIG. 4 to the advertisement medium operator terminal 115 through the advertisement price input interface. When the operator terminal 115 inputs and transmits an advertisement amount for signing an advertisement contract with at least one advertiser, the advertisement effect of the advertiser among the advertisement amounts registered by the plurality of advertisement media operators in the advertisement relay server 105 (or Advertising process information to increase the advertising profit) and the advertiser to advertise the confirmed advertising amount through the registered advertising media, if the person of ordinary skill in the art to which the present invention belongs, A process of relaying an advertising contract between the heterogeneous advertising media and a plurality of advertisers by referring to and / or modifying the drawing 6 Various implementation methods may be inferred, but the present invention includes all implementation methods inferred from the above, and is not limited to the implementation method shown in FIG.

Hereinafter, in FIG. 6, the advertisement relay server 105 on the advertisement relay system between the advertiser and the advertisement medium shown in FIG. 4 is referred to as a “server” for convenience, and the advertisement relay system between the advertiser and the advertisement medium shown in FIG. The advertisement media operator terminal 115 is referred to as a "terminal" for convenience.

Referring to FIG. 6, after a plurality of advertisement medium operator information, advertisement medium information, and advertisement request condition information are stored in association with the storage medium 435 through the process illustrated in FIG. 5, the server may be connected to the terminal. Generate (or extract) an advertisement amount input interface including a user interface for inputting (or selecting) advertisement amount information according to advertisement request conditions for each advertisement medium corresponding to the advertisement medium type (600), and generating (or The extracted advertisement amount input interface is transmitted to the terminal through the communication channel (605).

Thereafter, the terminal processes the advertisement price information according to the advertisement request condition for each advertisement medium corresponding to the advertisement medium type through the user interface included in the advertisement price input interface (610).

If the advertisement amount information is input (or selected) in the terminal (615), the terminal transmits the advertisement amount information according to the advertisement request conditions for each advertisement medium corresponding to the advertisement medium type to the server through the communication channel. In operation 620, the server stores the received advertisement price information in the storage medium 435 in association with the advertisement medium operator information (625).

The advertisement price information according to the advertisement request condition for each advertisement medium corresponding to the type of advertisement medium may include advertisement price information and advertisement providing period information according to advertisement provision through the advertisement medium.

Thereafter, the server checks the advertisement medium operator information that increases the advertisement effect (or advertisement profit) of the advertiser among the plurality of advertisement amounts stored in the storage medium 435 (625).

According to an embodiment of the present invention, the advertisement amount of the advertisement effect (or advertisement profit) of the advertiser is increased among at least one or more advertisement amount information stored in the storage medium 435 including the same advertisement medium and advertisement request condition information. It is desirable to check the advertisement medium operator information (or advertisement medium information) associated with the information.

Here, the advertisement price information is characterized by increasing the advertising effect (or advertising profit) of the advertiser the lower the advertising fee, the higher the responsiveness of the customer exposed to the advertising medium.

If the advertisement medium operator information (or advertisement medium information) for increasing the advertisement effect (or advertisement profit) of the advertiser is confirmed (630), the server determines that the advertisement medium corresponding to the advertisement medium operator information is an advertisement for the advertiser. Process 635 to have a priority of provision.

Alternatively, the server is preferably processed to enter into an advertising contract between the advertiser and the advertising medium (or advertising media operator).

According to an exemplary embodiment of the present invention, the server stores the advertisement medium operator information, the advertisement amount information, and the advertiser information in association with a separate advertisement management D / B (not shown), thereby allowing the advertiser to use the advertisement medium. It is desirable to treat the serving of at least one customer.

According to another exemplary embodiment of the present invention, the server transmits the advertisement medium operator information and the advertisement amount information to the advertiser terminal, thereby processing the advertiser to provide an advertisement to at least one or more customers through the advertisement medium. desirable.

According to the present invention, an advertiser may use a print medium including one or more newspapers or magazines, or a radio medium including one or more radio or television, or a place medium including one or more signs or outdoor advertisements, or a web page or a wired terminal. A wired medium including at least one, or a wireless web page, a wireless medium including at least one wireless terminal, or a broadcasting medium including at least one of satellite DMB broadcasting, terrestrial DMB broadcasting, cable broadcasting, and IPTV, or a payment terminal and a POS terminal. Select one of the payment media that includes one or more, or financial media that includes one or more ATMs and Cash Dispenser (CD). Posting has the advantage of maximizing the advertising effect.

Claims (11)

In the method of establishing a plurality of heterogeneous advertising media advertisement request conditions registration database, Receiving or inputting advertisement request target advertisement medium information and advertisement request condition information provided by an advertiser; Reading the received or input advertisement request target advertisement information and checking whether the paper is included in the first to Nth type advertisement media of the advertisement request target advertisement medium; As a result of the check, when the paper of the advertisement request target advertisement medium is the nth (? N? N) species, the nth kind advertisements are included in the first to Nth (N> 1) kinds of advertisement medium information fields included in the database. Firstly identifying a medium information field and secondly identifying a field allocated to the advertisement request target advertisement medium among the first identified n-th advertisement medium information fields; And And storing and registering the advertisement request condition information and the advertiser information provided by the advertiser in the second identified field. 2. According to claim 1, wherein the first to N-type (N> 1) type advertising media, Print media species including one or more newspapers and magazines, radio media species and signs including one or more radios and televisions, and site media species including one or more outdoor advertisements and one or more online portals, web pages, and wired terminals. A cable carrier including at least one wire carrier, a wireless web page, and at least one radio terminal, and at least one broadcast carrier and at least one POS terminal including satellite DMB broadcasting, terrestrial DMB broadcasting, cable broadcasting, and IPTV. Advertisement condition for a plurality of heterogeneous advertisement mediums comprising two or more financial medium species including at least one payment medium species, an automatic teller machine (ATM) and at least one cash dispenser (CAD) How to build a registration database. The method of claim 1, wherein the advertisement request condition information, A plurality of advertisement information including advertisement type information, advertisement output position information, advertisement providing format information, advertisement providing period information, advertisement cost desired unit price information, advertisement providing efficiency information, and advertisement cost setting condition information according to advertisement providing; How to build a heterogeneous advertising media advertising registration database. In the advertising media advertising relay processing method using a plurality of heterogeneous advertising media advertisement request condition registration database, Constructing a database in which advertisement request condition information for each type 1 to type N (N> 1) advertisement medium is registered; Outputting a page to select an advertisement medium type operated by the advertisement medium operator from among first type to N-type (N> 1) type advertisement media when the advertisement medium operator terminal is connected; When the advertisement medium operator terminal selects the advertisement medium type operated by the advertisement medium operator from among the first type to the N (N> 1) type advertisement mediums displayed on the page, the first type to the first type to the pre-registered database. Checking an information field corresponding to the selected advertisement medium type among N (N> 1) kinds of advertisement medium information fields, and outputting a page including a plurality of advertisement request condition information registered in the identified information field; Advertising media advertising relay processing method comprising a. In the advertising media advertising relay processing method using a plurality of heterogeneous advertising media advertisement request condition registration database, Constructing a database in which advertisement request condition information for each type 1 to type N (N> 1) advertisement medium is registered; Identifying an information field corresponding to an advertisement medium type operated by an advertisement medium operator among the first type to N (N> 1) type advertisement medium information fields previously registered in the database when the advertisement medium operator terminal is connected; And And outputting a page including a plurality of advertisement request condition information registered in the identified information field to the advertisement medium operator terminal. In the advertising media advertising relay processing method using a plurality of heterogeneous advertising media advertisement request condition registration database, Constructing a database in which advertisement request condition information for each type 1 to type N (N> 1) advertisement medium is registered; Outputting a page to select an advertisement medium type operated by the advertisement medium operator from among first type to N-type (N> 1) type advertisement media when the advertisement medium operator terminal is connected; When the advertisement medium operator terminal selects the advertisement medium type operated by the advertisement medium operator from among the first type to the N (N> 1) type advertisement mediums displayed on the page, the first type to the first type to the pre-registered database. After checking an information field corresponding to the selected advertisement medium type among N (N> 1) type advertisement medium information fields, the advertisement medium operator operates among a plurality of advertisement media registered in the identified information field by an advertisement medium operator terminal. Outputting a page for selecting an advertisement medium; When the advertisement medium operator terminal selects an advertisement medium operated by the advertisement medium operator from among a plurality of advertisement media output on the page, a page including one or more advertisement request condition information corresponding to the selected advertisement medium registered in the database may be included. Outputting a; advertising media advertising relay processing method comprising a. In the advertising media advertising relay processing method using a plurality of heterogeneous advertising media advertisement request condition registration database, Constructing a database in which advertisement request condition information for each type 1 to type N (N> 1) advertisement medium is registered; Identifying an information field corresponding to an advertisement medium type operated by an advertisement medium operator among the first type to N (N> 1) type advertisement medium information fields previously registered in the database when the advertisement medium operator terminal is connected; Outputting a page to an advertisement medium operator terminal to select an advertisement medium operated by the advertisement medium operator from among a plurality of advertisement media registered in the identified information field; When the advertisement medium operator terminal selects an advertisement medium operated by the advertisement medium operator from among a plurality of advertisement media output on the page, a page including one or more advertisement request condition information corresponding to the selected advertisement medium registered in the database may be included. Outputting a; advertising media advertising relay processing method comprising a. The method according to claim 1 or 2 or 3 or 4, When the advertisement medium operator terminal selects one or more of the output advertisement request condition information and provides advertisement provision condition information corresponding to the selected advertisement request condition, the provided advertisement provision condition information and the advertisement medium (or an advertisement medium operator) The method of claim 1, further comprising providing information to the advertiser providing the advertisement request condition information. The method according to claim 1 or 2 or 3 or 4, When the advertisement medium operator terminal selects one or more of the output advertisement request condition information, and provides advertisement provision condition information corresponding to the selected advertisement request condition-advertisement provision condition information including advertisement price information, the advertisement request Linking and storing the provided advertisement providing condition information and advertisement medium (or advertisement medium operator) information on a database information field for storing advertisement providing condition information and advertisement medium (or advertisement medium operator) information corresponding to the condition; Determining priority of advertisement provision by comparing advertisement provision condition information corresponding to the advertisement request condition with a plurality of advertisement provision condition information stored on a database information field storing advertisement medium (or advertisement media operator) information. Advertising media advertising relay processing method comprising a. The method of claim 1 or 2 or 3 or 4, wherein the type 1 to type N (N> 1) advertising media, Print media species including one or more newspapers and magazines, radio media species and signs including one or more radios and televisions, and site media species including one or more outdoor advertisements and one or more online portals, web pages, and wired terminals. A cable carrier including at least one wire carrier, a wireless web page, and at least one radio terminal, and at least one broadcast carrier and at least one POS terminal including satellite DMB broadcasting, terrestrial DMB broadcasting, cable broadcasting, and IPTV. An advertisement media advertisement relay processing method comprising at least two financial media species including at least one payment medium species, an automatic teller machine (ATM) and at least one cash dispenser (CD). The method according to claim 1 or 2 or 3 or 4, wherein the advertisement request condition information, Ad media characterized in that it comprises at least one type of information, advertisement output position information, advertisement providing format information, advertisement providing period information, advertising cost desired unit price information, advertisement providing efficiency information and the advertising cost settlement conditions according to the advertisement provision Advertising relay method.

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