KR20090072599A - Method and apparatus for advertisement by chatting robot used in messenger - Google Patents

Abstract

An advertisement method using a chatting robot for a messenger and an apparatus thereof are provided to check whether a messenger user uses an advertisement slogan as a chatting name through a chatting robot of a chatting mate of the user. User information is obtained(S100). It is checked whether the user participates in an advertisement(S200). It is checked whether a chatting name is an advertisement slogan(S400). The user information is collected in a tracking database(S600). When the collected information satisfies assigned conditions, points are assigned to the user. A chatting robot informs the user of acquisition of the points.

Description

Advertising method and advertising device using chat robot for messenger {METHOD AND APPARATUS FOR ADVERTISEMENT BY CHATTING ROBOT USED IN MESSENGER}

The present invention relates to an advertisement method and an advertisement device using a chat robot for a messenger, and more particularly, to a method and an advertisement device for advertising through a screen name of a messenger user.

FIG. 1 is a diagram illustrating an example of an initial window when a messenger is executed, in which a counterpart registered as a chat partner and a current state of each of the counterparts (online, offline, away, etc.) are displayed through the executed messenger window. This information is provided from a messenger server that provides a messenger service. On the other hand, the other party's identification name is used instead of the ID is used for identification (of course, can be written together). In addition to the nickname, phrases such as greetings may be used. Therefore, the messenger user can know all of the counterparties registered as the chat counterparts, the current state of each counterpart, and the current screen name of each counterpart. From the perspective of the conversation counterpart, it is possible to know the current state and the screen name of the messenger user.

FIG. 2 is a diagram illustrating an example of a conversation window when a conversation is made with a counterpart through a messenger, and a window for communicating with a counterpart having a nickname of Simsim is presented. On the other hand, the other party of the conversation may be a real person, but may also be a chatting robot (chatting robot), as shown in International Patent Publication No. 2006/129967. The chat with the chat robot saves the question / answer pairs in advance on the chat robot server that provides the chat service with the chat robot, and when the question comes from the messenger user, it processes the natural language and finds the appropriate response to the messenger user. This can be done by.

An object of the present invention is to provide an advertisement method and an advertisement device using a messenger chat robot that can use a message of a messenger user as advertisement text.

Another object of the present invention is to provide an advertisement optical method and an advertisement device using a chat robot for a messenger capable of checking whether a messenger user is using advertisement text as a screen name through a chat robot that is a user's chat partner.

Another object of the present invention is to provide an advertisement method and an advertisement device using a messenger chat robot that can pay for advertisements by grasping a current state of a messenger user, a name of a message and / or the number of registered counterparts, and the like. .

In addition, an object of the present invention is to provide an advertising method and an advertising apparatus using a chat robot for messenger that can achieve the above objects actively and interactively using a chat robot on a messenger service.

To this end, the present invention requires the following elements, and can be a combination of these.

1. Use of chat robot

The chat robot is used for delivery of messages and / or collection of user information relating to the advertising method according to the invention. In order for the chat robot to deliver a message to the user, the chat robot needs to be registered as the user's conversation partner, which enables the chat robot to actively and interactively deliver information about the advertisement to the user.

2. Collection of User Information through Messenger

The present invention inserts an advertisement on user information displayed on a messenger of a conversation counterpart registered by a user, and requires collection of user information. Such user information may be collected through a messenger server and transmitted to the chat robot. In this case, by registering the chat robot as a user's conversation partner, the chat robot may be used as a reference point for collecting user information. Although the user name is mainly used as an advertisement means among the user information, any user information that can be displayed on the messenger of the user's conversation counterpart may be used as the advertisement means. For example, the greeting used next to a nickname. Also, if a messenger service is provided in which a user can use an image to represent himself, this image may also be viewed as one of the user information.

3. Payment based on collected user information

The user information may be known through a messenger server or a counterpart who registered the user as a conversation partner, and thus may be collected by a person providing a messenger service or a person receiving a messenger service. Preferably, a DB for storing the collected user information is required, and the user can be paid based on a given policy based on the user information stored in the DB.

4. Confirmation of valid user and / or effective user

Since the present invention presents an advertisement to a user's conversation partner through a messenger, the use of the present invention by a user who has no conversation partner is not effective, and a user having many conversation partners is more effective. To this end, the present invention can use information on the number of the user's contact or the current state of the contact. Such information may be delivered from a user terminal or from a messenger server.

Examples of the combination of the above components include the following.

An advertisement method using a chat robot for a messenger, the method comprising: a first step of collecting user information of a user who has registered a chat robot as a chat partner; And a second step of charging a point according to a point charging policy based on whether the collected user information uses advertisement text, wherein the user information is information that can be viewed through a messenger of a user's conversation partner. Advertising method using a chat robot for messengers.

The method of claim 1, wherein the chat robot has an ID associated with at least one of user participation and advertisement text. Through such a configuration, it is possible to collect information of users participating in the advertisement only without checking whether the user participates in the advertisement. In addition, by using a chat robot having a specific ID in a specific advertising text, it is possible to easily determine whether the user uses the advertising text.

A user terminal having a messenger program; A chat robot capable of communicating with a user via a messenger; A messenger server providing user information to a chat robot to enable chatting between the user terminal and the chat robot; Advertisement storage means for storing information about an advertisement; User information storage means for storing user information transferred from the user terminal through the messenger server; And a service server that charges the user based on whether or not the advertisement information is used in the user information.

A user terminal having a messenger program; A chat robot capable of communicating with a user via a messenger; A messenger server providing user information to a chat robot to enable chat between the user terminal and the chat robot; Advertisement storage means for storing information about an advertisement; User information storage means for storing user information transferred from the user terminal through the messenger server; And a service server for instructing the chat robot to transmit a message about an advertisement through a messenger, and to impose a point on the user based on whether to use advertisement text of the user information. Advertising device.

According to the advertisement method and the advertisement apparatus using the messenger chat robot according to the present invention, the message name of the messenger user can be used as the advertisement text.

In addition, according to the advertisement method and the advertisement apparatus using the messenger chat robot according to the present invention, it is possible to check whether the messenger user is using the advertising phrase as the screen name through the chat robot which is the user's conversation partner.

In addition, according to the advertisement method and the advertisement apparatus using the messenger chat robot according to the present invention, it is possible to pay for the advertisement by grasping the current state of the messenger user, the screen name and / or the number of registered counterparts.

In addition, according to the advertisement method and the advertisement apparatus using the messenger chat robot according to the present invention, it is possible to achieve the above objects actively and interactively by using a chat robot on a messenger service.

Hereinafter, the present invention will be described in more detail with reference to the drawings.

3 is a view showing an example of an advertisement method according to the present invention, in which a user terminal 10 having a messenger program, a messenger server 20 providing a messenger service, and a messenger server 20 are linked to a user. There is shown a chat robot 30 that can communicate with a terminal 10 via a messenger. The chat robot 30 makes a messenger with the user with the help of the conversation DB 41 in which the question / response pair is stored.

First, a user attempts to register a user and participate in an advertisement through a web browser provided in the user terminal 10. This user registration involves the web application 50 as a server-side program. The web application 50 may be located on a separate web server, a messenger server 20, or a chat robot 30 server according to the type of companies involved in the service model. The user information is stored in the user DB 42. User registration and advertisement participation may be a separate process, or the user registration process may be made as an indication of participation in advertisement.

Next, when the user requests the web application 50 a nickname of the advertisement, the web application 50 presents the nickname of the advertisement to the user with the help of the advertisement DB 43. The input of a screen name that is a target of an advertisement to the advertisement DB 43 may be made by an operator of the advertisement DB 43 or may be made by an advertiser through an advertisement registration site (not shown) provided separately.

Next, the user executes his or her messenger program to change the screen name to the advertisement text (eg, 'Bordeaux-TV') that is the target of the advertisement.

Thereafter, the user's points are accumulated in the point DB 44 according to the use of the user's advertising text. These points may be stored separately in the point DB 44 or may exist as one of the user information of the user DB 42. Confirmation of the use of the advertising text and the imposition of points will be described later.

FIG. 4 is a diagram illustrating an example of a messenger screen of another messenger user who registers an advertisement phrase user as a conversation partner, and a message name of the advertisement phrase user is represented as 'Bordeau-TV' as an advertisement phrase on the messenger. In addition, the messenger can know the current state (online, offline, away, etc.) of the advertising copy users. On the other hand, since several people can use the same advertising phrases, when using the advertising phrases for identification can be written in parallel, or the messenger program at the messenger server 20 dimension can be used in parallel. Even if the ID is not recorded, the user can be identified by viewing the user information by clicking the right mouse button. In general, when a messenger program is operated and logged in, information such as a screen name and a current state of a user's chat partner from the messenger server is transmitted to the messenger program, and the screen shown in FIG. 4 can be viewed through the messenger program.

 3 again, if the user has registered the chat robot 30 as a chat partner (if the chat robot 30 has registered the user as chat partner), the chat robot 30 is assisted by the messenger server 20. In addition to being able to identify the user, it is possible to identify the screen name and the current status. Therefore, the chat robot 30 can track (or simply check) whether a conversation name of his / her conversation partner is an advertisement phrase, and check the current state, and based on this, a point can be given to a user according to a given policy. Can be.

FIG. 5 is a view for explaining an example of a method for charging points according to the present invention. At the beginning, user information is obtained (S10). The user information means an ID as a user identification information, a screen name, a current state of the user, etc., and is transmitted from the messenger server 20 to the chat robot 30 side.

Next, using the user information, it is determined whether the user is participating in the advertisement (S20). In step S20, the chat robot 30 side may be directly linked with the user DB 42, or may be linked with the user DB 42 via the web application 50 side, the configuration of the system Accordingly, such determination may be made at the web application 50 side. On the other hand, without the configuration of the step (S20), the system may be configured to determine whether the user's screen name is advertising phrase, may be configured to determine whether to participate in the advertising after determining whether the advertising phrase, or the point regardless of participation You can also impose.

Next, it is determined whether the user's nickname is advertising text (S30). In step S30, the chat robot 30 side may be directly linked with the advertisement DB 43, or may be linked with the advertisement DB 43 via the web application 50 side, the configuration of the system Accordingly, such determination may be made at the web application 50 side. Meanwhile, according to the policy of charging points, it may be possible to determine whether the user is online before step S30.

In step S30, if the user's screen name is not the advertisement text, the mobile terminal does not immediately return, but the advertisement DB 43 determines whether the user's screen name is the advertisement text that has passed the period (S40), and the advertisement has passed the period. In the case of a phrase, the system can be configured to actively notify this through the chat robot 30 and recommend other advertisement phrases (S50). In addition, the step S40 may be omitted, and the chat robot 30 may be configured to execute the step S50. In addition, even when using the advertising text as described below, it is possible to recommend new advertising text, high-point advertising text, the continuation of the online state. The recommendation takes the form of a chat, but can be in the form of an email if the user is offline.

Next, a point is imposed on a user who uses the advertisement text as the screen name (S60). Step (S60) is made through interworking with the point DB (44), can be variously configured according to the point imposition policy, preferably notify the user through a chat (S50) after the point imposition, use of continuous advertising phrases Can increase the desire. Of course, prior to step S60, the chat robot 30 may be configured to deliver a sentence, such as 'You are using the advertising text,' to the user using the advertising text, to the user.

Point charges can be given unconditionally when using advertising text as a screen name. In this case, it is a matter of how much time to charge. It may be charged regardless of the use time, or depending on the amount of time used. good. In addition, when imposed according to the user's current status (online, offline, away, etc.), the user's information should be considered in step S60. In order to cope with a user's use time of advertisement text, a change of the current state, etc., a tracking DB 45 may be separately provided to track the obtained user information to impose a point (see FIG. 3). On the other hand, since the effect of the advertisement may vary depending on how many contacts the user has, a method of checking the number of contacts of the user may be considered in charging a point or confirming whether the user is a valid user. This retrieves the contact information on the messenger program of the user, and may be transmitted from the messenger server 20. If it is difficult to deliver from the messenger server 20 due to various reasons, or due to a difference in business model, it must be delivered directly from the user terminal 10, the contact information is transferred between the messenger program of the user and the web application 50. Programs such as ActiveX Controls that deliver can be used. This may be sent to the user terminal 10 in the process of participating in the advertisement and installed and executed. The transferred contact information is registered in the user DB 42 and can be used for checking whether a valid user and / or charging points. When the information of the contact is transmitted from the messenger server 20, it may be used as part of the user information. When the tracking DB 45 is used, that is, when the user information (dialog name, current state, etc.) of the user is continuously collected, a point may be charged based on the continuously collected user information. Thus, points may be charged using the user information collected in the tracking DB 45 without step 60.

6 is a view for explaining another example of a method for charging points according to the present invention. First, user information is obtained (S100). Next, it is checked whether the user is participating in the advertisement (S200). If not participating, it is recommended to participate in the advertisement through the chat robot (30) (S300). Steps S200 and S300 may be omitted when the registration of the chat robot 30 as a conversation partner corresponds to an advertisement application. For example, if a chat robot with an ID of advertising-bot@hotamail.com is made into a chat robot dedicated to an advertisement service, the user may automatically decide to participate in an advertisement simply by registering the chat robot. This can be collected through the chat robot. Next, it is checked whether the message name is advertising phrase (S400). If the advertising phrase is not used as a nickname, it is recommended to use the advertising phrase through the chat robot 30 (S500). Steps S400 and S500 may also be omitted. In this case, user information is collected in the tracking DB 45 even when a screen name is used instead of advertisement text. Next, user information is collected in the tracking DB 45 (S600). If the collected information satisfies the given condition (S700), for example, when the screen name is used for 5 days, a point is given (S800), and preferably, the chat robot 30 notifies the user of this.

In the advertisement method according to the present invention, the chat robot 30 first interacts with the conversation DB 41 to communicate with the user between the messenger program of the user terminal 10.

In addition, the chat robot 30 serves as a basis and means for collecting user information of a user who participates in an advertisement or a user who uses advertisement text. The user may receive messages according to the present invention delivered from the chat robot 30 by adding the chat robot 30 as his or her messenger chat partner through user registration, advertisement participation registration, and / or contact registration of the chat robot. In this way, the user's information establishes the basis for which points can be used to charge points.

In addition, the chat robot 30 may recommend the user to invite the advertisement, the use of advertising phrases, the use of new advertising phrases.

In addition, the chat robot 30 may notify the user that the user is in an advertisement participation state, that a point has been charged, and the like.

In addition, the chat robot 30 may respond to a user request such as receiving a request from a user through a messenger, processing a natural language appropriate to the request, and providing a list of advertisement phrases.

7 is a diagram illustrating an example of a system implemented according to the present invention, which provides a chat robot service in connection with a user terminal 10, a messenger server 20, a chat robot 30, and a conversation DB 41. Chat robot server 31 is shown. This is a conventional system. The system shown in FIG. 7 adds a system for an advertising method according to the present invention while keeping this conventional system intact. For this purpose, a service server 32 which tracks a screen name and imposes a point is simply a server. Providing a service means a computer), a web server 51 used by a user terminal 10 for user registration, point inquiry, advertisement progress view, etc., and equipped with a web application 50 (FIG. 3), and A database system 40 is provided for storing information about advertisements and information about users. In this case, the user information is transferred from the messenger server 20 to the service server 32 via the chat robot server 31 and processed, and the request from the service server 32 is chatted via the chat robot server 31. The robot 30 is delivered to the user in the form of a message.

8 is a view showing another example of a system implemented according to the present invention, except that the chat robot server 31 is omitted and the service server 32 performs its role. The same reference numerals will be omitted. If a company that provides a chat service using a messenger implements a new system, it may be configured in this form.

9 is a view showing another example of a system implemented according to the present invention, which is the same as the system shown in FIG. 8 except that the service server 32 is omitted, and all services on the web server 51 side. Is performed. Description of the same symbols will be omitted. If a company centered on web services builds a system, it can be configured in this form.

FIG. 10 is a diagram illustrating another example of a system implemented according to the present invention, except that the messenger server 20 is omitted, which is the same as the system shown in FIG. 9, and a messenger service on the web server 51 side. All services, including If a company that provides a messenger service builds a system, it can be configured in this form.

1 is a view showing an example of an initial window when a messenger is executed;

2 is a view showing an example of a conversation window when a conversation with a counterpart via a messenger;

3 is a view showing an example of an advertising method according to the present invention,

4 is a diagram illustrating an example of a messenger screen of another messenger user who registers an advertisement phrase user as a contact;

5 is a view for explaining an example of a method for charging points according to the present invention;

6 illustrates another example of a method of charging points in accordance with the present invention;

7 is a diagram illustrating an example of a system implemented according to the present invention;

8 shows another example of a system implemented according to the invention,

9 shows another example of a system implemented according to the invention,

10 illustrates another example of a system implemented in accordance with the present invention.

Claims (14)

In the advertising method using a chat robot for a messenger, using a chat robot that can communicate with a user through a messenger, A first step of collecting user information of a user who has registered a chat robot as a conversation partner; And, And a second step of charging points according to a point charging policy based on whether the collected user information uses advertisement text. User information is information that can be seen through the messenger of the user's chat partner, advertising method using a chat robot for messenger. The method according to claim 1, User information includes a screen name, The second step is a method of advertising using a chat robot for a messenger, characterized in that the point is charged according to the point charging policy based on whether the message name corresponds to the advertising phrase. The method according to claim 2, The second step is a method of advertising using a chat robot for a messenger, characterized in that it comprises a step of sending a message recommending the advertisement prior to charging the point. The method according to claim 1, Prior to at least one of the first step and the second step, the chat robot delivers a message about the advertisement to the user via the messenger; characterized in that it comprises a, a method for advertising using a chat robot for a messenger. The method according to claim 1, User information includes the user's current status information. Point imposition policy, characterized in that to reflect the current status information of the user, advertising method using a chat robot for messenger. The method according to claim 1, Point imposition policy, characterized in that for reflecting the user's contact information, advertising method using a chat robot for messenger. The method according to claim 1, Prior to the first step, determining whether the user participates in the advertisement by using the user's contact information; characterized in that it comprises a, a method for advertising using a chat robot for messengers. The method according to claim 1, Collected user information is stored in tracking DB, The second step is to charge the point according to the point charging policy based on whether the user information stored in the tracking DB uses the advertising phrase, advertising method using a chat robot for messenger. The method according to claim 1, The chat robot has an ID associated with at least one of user participation and advertisement text. A user terminal having a messenger program; A chat robot capable of communicating with a user via a messenger; A messenger server providing user information to a chat robot to enable chat between the user terminal and the chat robot; Advertisement storage means for storing information about an advertisement; User information storage means for storing user information transferred from the user terminal through the messenger server; And, Ad service using a chat robot for a messenger, including; a service server for charging a user points based on whether or not the use of advertising phrases of the user information. The method according to claim 10, The user information storage means is a DB for continuously storing the user information; Advertising device using a chat robot for a messenger. The method according to claim 10, The user terminal operates between the messenger program and the web application program, further comprising a program for providing the contact information of the user, advertising device using a chat robot for a messenger. A user terminal having a messenger program; A chat robot capable of communicating with a user via a messenger; A messenger server providing user information to a chat robot to enable chat between the user terminal and the chat robot; Advertisement storage means for storing information about an advertisement; User information storage means for storing user information transferred from the user terminal through the messenger server; And, Advertisement using a chat robot for a messenger, comprising: a service server for instructing the chat robot to deliver a message about an advertisement through a messenger, and to impose a point on the user based on whether to use advertisement text of the user information. . The method according to claim 13, The chat robot has an ID associated with at least one of user participation and advertisement text.

Images